Adaptations to cold temperatures have high metabolic costs. It is expensive, in terms of energy use, for land plants and animals to withstand very cold temperatures, and it gets more expensive the colder it gets, which means that the lower the air temperature, the fewer species have evolved to survive it. This factor, in conjunction with the decline in air temperature with increasing elevation, explains the distribution of species diversity in mountain ecosystems: you find fewer species high up a mountain than at the mountain's base because ______
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Companies whose products are similar to competing products often pursue a marketing strategy of brand differentiation, trying to get consumers to associate their brand with unique attributes (e.g., to think of their brand of rice as the healthy brand, when in fact there is little difference among brands of the same type of rice). Jaywant Singh and Francesca Dall'Olmo Riley investigated consumer perceptions of such products, finding that consumers view competing brands as having largely the same attributes and that any differences in the strength of consumers' associations of brands with attributes are explained by differences in market share—the more popular a brand is, the stronger people's associations with it are—suggesting that ______
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Arthur Conan Doyle's stories about detective Sherlock Holmes were published between 1887 and 1927. They have inspired countless successful adaptations, including comic strips, movies, and a television series Sherlock Hound, directed by Hayao Miyazaki, who is celebrated for his animated movies. Until 2014, these stories were copyrighted. The right to adapt was only available to those who could afford the copyright fee and gain approval from the strict copyright holders of Doyle's estate. Some journalists predict that the number of Sherlock Holmes adaptations is likely to increase since the end of copyright means that ______
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In her 2021 article "Throwaway History: Towards a Historiography of Ephemera," scholar Anne Garner discusses John Johnson (1882–1956), a devoted collector of items intended to be discarded, including bus tickets and campaign pamphlets. Johnson recognized that scholarly institutions considered his expansive collection of ephemera to be worthless—indeed, it wasn't until 1968, after Johnson's death, that Oxford University's Bodleian Library acquired the collection, having grasped the items' potential value to historians and other researchers. Hence, the example of Johnson serves to ______
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Many animals, including humans, must sleep, and sleep is known to have a role in everything from healing injuries to encoding information in long-term memory. But some scientists claim that, from an evolutionary standpoint, deep sleep for hours at a time leaves an animal so vulnerable that the known benefits of sleeping seem insufficient to explain why it became so widespread in the animal kingdom. These scientists therefore imply that ______
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49 videos|31 docs|28 tests
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49 videos|31 docs|28 tests
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