Test: Overheads- 2 - B Com MCQ

When there are many substitutes for a product, customers have the greatest influence on pricing decisions. In such a situation, the firm should strive to deliver value in the form of the product and/or service at a target cost that satisfies customer demands. Customer demand and preferences will determine the price that can be charged for the product.

In an oligopoly market, where there are only a few players, pricing decisions are influenced by the possible reaction of competitors. Managers must closely monitor their competitors' pricing strategies and adjust their own prices accordingly to remain competitive. Competitor actions and pricing decisions play a significant role in shaping the pricing strategies within an oligopoly market.

Production capacity is not typically a major factor considered in pricing decisions. While production capacity influences the firm's ability to meet customer demand and fulfill orders, it does not directly impact pricing decisions. Pricing decisions are primarily influenced by customer demand, competitor actions, and cost considerations.

Market penetration is a pricing objective that aims to increase market share at the expense of immediate profits. By setting lower prices to attract customers and gain a larger market share, a firm may sacrifice short-term profitability. The goal is to establish a strong presence in the market and then potentially increase prices or cross-sell other products to generate higher profits in the long run.

Survival pricing is a pricing objective that focuses on the immediate survival of the firm rather than long-term profitability. This strategy is typically employed when a firm is facing financial difficulties or intense competition and needs to generate enough revenue to cover its costs and stay afloat.

Ethical pricing is a pricing objective that aims to charge a reasonable price to maintain good relations with the government and the public. This approach focuses on pricing products in a fair and transparent manner, avoiding excessive pricing practices that may lead to public backlash or regulatory scrutiny.

Prestige pricing is a strategy that focuses on maximizing the prestige or perceived value of the firm's products, rather than maximizing profit. By setting higher prices, a firm creates an aura of exclusivity and luxury around its products, appealing to a specific target market willing to pay a premium for the brand and image associated with the product.

Market penetration is a pricing objective that aims to increase the market share or growth rate at the expense of immediate profits. By setting lower prices to attract customers and gain a larger market share, a firm may sacrifice short-term profitability. The goal is to establish a strong presence in the market and then potentially increase prices or cross-sell other products to generate higher profits in the long run.

Cost-based pricing is a pricing objective that aims to charge a price that covers costs, including production costs, distribution costs, and costs related to selling the product, while also including a fair return for the firm's efforts. This approach ensures that the firm can cover its expenses and generate a reasonable profit margin.

Entry deterrence pricing is a pricing objective that aims to safeguard against the emergence of new producers in the same line. By setting prices at a level that makes it difficult for new entrants to compete effectively, existing firms can create barriers to entry and maintain their market position.