All Courses
Get the App Signup / Login
Sign in Open App
B Com Exam  >  B Com Tests  >  Principles of Marketing  >  Test: Recent Developments in Marketing - 2 - B Com MCQ

Test: Recent Developments in Marketing - 2 - B Com MCQ


Test Description

10 Questions MCQ Test Principles of Marketing - Test: Recent Developments in Marketing - 2

Test: Recent Developments in Marketing - 2 for B Com 2024 is part of Principles of Marketing preparation. The Test: Recent Developments in Marketing - 2 questions and answers have been prepared according to the B Com exam syllabus.The Test: Recent Developments in Marketing - 2 MCQs are made for B Com 2024 Exam. Find important definitions, questions, notes, meanings, examples, exercises, MCQs and online tests for Test: Recent Developments in Marketing - 2 below.
Solutions of Test: Recent Developments in Marketing - 2 questions in English are available as part of our Principles of Marketing for B Com & Test: Recent Developments in Marketing - 2 solutions in Hindi for Principles of Marketing course. Download more important topics, notes, lectures and mock test series for B Com Exam by signing up for free. Attempt Test: Recent Developments in Marketing - 2 | 10 questions in 10 minutes | Mock test for B Com preparation | Free important questions MCQ to study Principles of Marketing for B Com Exam | Download free PDF with solutions
Test: Recent Developments in Marketing - 2 - Question 1
Save

Why is marketing of services important?

Detailed Solution for Test: Recent Developments in Marketing - 2 - Question 1
The marketing of services is important because services are intangible in nature, which makes it challenging to market them effectively. Unlike tangible products, services cannot be seen or touched, and their characteristics and benefits need to be communicated to potential customers. Marketing helps in creating awareness, overcoming the intangibility barrier, and highlighting the unique value proposition of services.
Test: Recent Developments in Marketing - 2 - Question 2
Save

Which of the following statements describes a key characteristic of services?

Detailed Solution for Test: Recent Developments in Marketing - 2 - Question 2
Services are intangible and are consumed at the same time they are produced. Unlike tangible products, services cannot be stored or resold once they have been used. Additionally, services are unique and cannot be exactly repeated even by the same service provider.
1 Crore+ students have signed up on EduRev. Have you? Download the App
Test: Recent Developments in Marketing - 2 - Question 3
Save

Why is customer retention important in the marketing of services?

Detailed Solution for Test: Recent Developments in Marketing - 2 - Question 3
Customer retention is important in the marketing of services because it leads to positive word of mouth. Satisfied and loyal customers are more likely to recommend a service provider to others, which can attract new customers without the need for extensive marketing efforts. Positive word of mouth can significantly impact a service provider's reputation and credibility, leading to increased demand for services.
Test: Recent Developments in Marketing - 2 - Question 4
Save
What is a key differentiator in the marketing of services?
Detailed Solution for Test: Recent Developments in Marketing - 2 - Question 4
Service quality is a key differentiator in the marketing of services. Since services are intangible, customers often rely on the quality of service provided by the service provider to make their buying decisions. Service quality encompasses factors such as responsiveness, reliability, empathy, and assurance. A service provider that consistently delivers high-quality service can differentiate itself from competitors and attract customers.
Test: Recent Developments in Marketing - 2 - Question 5
Save
What is the role of people in the marketing of services?
Detailed Solution for Test: Recent Developments in Marketing - 2 - Question 5
People play a crucial role in the marketing of services as they are responsible for delivering the services to the customers. In service-based industries, the interaction between the service provider and the customer is an integral part of the service experience. The behavior, skills, and attitude of the service provider can significantly impact customer satisfaction and perception of the service.
Test: Recent Developments in Marketing - 2 - Question 6
Save
Which element of the services marketing mix refers to the physical environment in which services are delivered?
Detailed Solution for Test: Recent Developments in Marketing - 2 - Question 6
The element of the services marketing mix that refers to the physical environment in which services are delivered is "Place." Place refers to the location or setting where the service is provided to the customer. The physical environment plays a significant role in shaping the customer's perception of the service and can contribute to the overall customer experience.
Test: Recent Developments in Marketing - 2 - Question 7
Save
What is the purpose of process in the services marketing mix?
Detailed Solution for Test: Recent Developments in Marketing - 2 - Question 7
The purpose of process in the services marketing mix is to ensure consistent service delivery. Process refers to the series of steps and activities involved in delivering the service to the customer. A well-defined and standardized process helps in maintaining consistency in service quality and meeting customer expectations. It also enables service providers to identify areas for improvement and enhance the overall service experience.
Test: Recent Developments in Marketing - 2 - Question 8
Save
Which group of consumers is most likely to pay a premium for green products?
Detailed Solution for Test: Recent Developments in Marketing - 2 - Question 8
Affluent and educated LOHAS (Lifestyles of Health and Sustainability) consumers are most likely to pay a premium for green products. LOHAS consumers are highly engaged with green marketing and prioritize health and sustainability in their purchasing decisions. They are willing to pay more for products that align with their values and support environmentally friendly practices.
Test: Recent Developments in Marketing - 2 - Question 9
Save
What is the purpose of green marketing?
Detailed Solution for Test: Recent Developments in Marketing - 2 - Question 9
The purpose of green marketing is to promote environmentally friendly products and practices. Green marketing focuses on highlighting the environmental benefits and sustainability initiatives of a company's products and services. It aims to attract consumers who are concerned about the environment and are willing to support companies that prioritize eco-friendly practices.
Test: Recent Developments in Marketing - 2 - Question 10
Save
What is physical evidence in the context of services marketing?
Detailed Solution for Test: Recent Developments in Marketing - 2 - Question 10
Physical evidence refers to the tangible elements incorporated into the service offering. Since services are intangible, service providers often incorporate physical elements to enhance the customer experience and provide tangible evidence of the service quality. This can include factors such as the physical environment, facilities, equipment, and other visible components that contribute to the overall service delivery.
39 videos|48 docs|16 tests
Join Course
Information about Test: Recent Developments in Marketing - 2 Page
In this test you can find the Exam questions for Test: Recent Developments in Marketing - 2 solved & explained in the simplest way possible. Besides giving Questions and answers for Test: Recent Developments in Marketing - 2, EduRev gives you an ample number of Online tests for practice
39 videos|48 docs|16 tests
Join Course
Download as PDF

Important Questions for Recent Developments in Marketing - 2

Find all the important questions for Recent Developments in Marketing - 2 at EduRev.Get fully prepared for Recent Developments in Marketing - 2 with EduRev's comprehensive question bank and test resources. Our platform offers a diverse range of question papers covering various topics within the Recent Developments in Marketing - 2 syllabus. Whether you need to review specific subjects or assess your overall readiness, EduRev has you covered. The questions are designed to challenge you and help you gain confidence in tackling the actual exam. Maximize your chances of success by utilizing EduRev's extensive collection of Recent Developments in Marketing - 2 resources.

Recent Developments in Marketing - 2 MCQs with Answers

Prepare for the Recent Developments in Marketing - 2 within the B Com exam with comprehensive MCQs and answers at EduRev. Our platform offers a wide range of practice papers, question papers, and mock tests to familiarize you with the exam pattern and syllabus. Access the best books, study materials, and notes curated by toppers to enhance your preparation. Stay updated with the exam date and receive expert preparation tips and paper analysis. Visit EduRev's official website today and access a wealth of videos and coaching resources to excel in your exam.

Online Tests for Recent Developments in Marketing - 2 Principles of Marketing

Practice with a wide array of question papers that follow the exam pattern and syllabus. Our platform offers a user-friendly interface, allowing you to track your progress and identify areas for improvement. Access detailed solutions and explanations for each test to enhance your understanding of concepts. With EduRev's Online Tests, you can build confidence, boost your performance, and ace Recent Developments in Marketing - 2 with ease. Join thousands of successful students who have benefited from our trusted online resources.
© EduRev
Education Revolution
Follow Us
Signup to see your scores go up within 7 days!
Access 1000+ FREE Docs, Videos and Tests
Takes less than 10 seconds to signup