Test: Understanding Advertising - 1


10 Questions MCQ Test NCERT Textbooks (Class 6 to Class 12) | Test: Understanding Advertising - 1


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This mock test of Test: Understanding Advertising - 1 for UPSC helps you for every UPSC entrance exam. This contains 10 Multiple Choice Questions for UPSC Test: Understanding Advertising - 1 (mcq) to study with solutions a complete question bank. The solved questions answers in this Test: Understanding Advertising - 1 quiz give you a good mix of easy questions and tough questions. UPSC students definitely take this Test: Understanding Advertising - 1 exercise for a better result in the exam. You can find other Test: Understanding Advertising - 1 extra questions, long questions & short questions for UPSC on EduRev as well by searching above.
QUESTION: 1

___ draw our attention to various product and describe them positively so that we become interested in buying them

Solution:

Advertisement, draw our attention to various product and describe them positively so that we become interested in buying them.
Advertisement means promoting and providing information to the people by various means like newspaper, broadcasting, public interaction etc.

QUESTION: 2

What is the telecast rate for a 30 seconds advertisement on a major TV channel

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QUESTION: 3

How brand values are conveyed to the consumers

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QUESTION: 4

Who keeps a watch on the print media in India

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QUESTION: 5

With electronic typewriters, journalism underwent a sea-change in the

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QUESTION: 6

Most of the cartoons that you see on television are mostly from

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QUESTION: 7

Coast of Florida in the

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QUESTION: 8

Who invented television

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QUESTION: 9

The cost to advertise on a news channel varies from _____ per 10 seconds depending on the popularity of the channel.

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QUESTION: 10

There have been periods in Indian history when the government censored the media. The worst of these was the Emergency between

Solution:
In 1975, India saw its darkest phase since Independence when then Prime Minister Indira Gandhi called for an emergency to be declared across the country. Arguably the toughest time for the citizens of the country, the emergency was issued by President Fakhruddin Ali Ahmed under Article 352(1) of the Constitution. They termed it as "internal disturbance" that lasted 21 long months beginning 25th June 1975 and going on until 21st March 1977.


The period was marked by massive media censorship, restrictions on civil rights and a forced mass sterilisation campaign.