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B Com Exam  >  B Com Tests  >  Marketing Management  >  Test: Contemporary Issues - 1 - B Com MCQ

Test: Contemporary Issues - 1 - B Com MCQ


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10 Questions MCQ Test Marketing Management - Test: Contemporary Issues - 1

Test: Contemporary Issues - 1 for B Com 2024 is part of Marketing Management preparation. The Test: Contemporary Issues - 1 questions and answers have been prepared according to the B Com exam syllabus.The Test: Contemporary Issues - 1 MCQs are made for B Com 2024 Exam. Find important definitions, questions, notes, meanings, examples, exercises, MCQs and online tests for Test: Contemporary Issues - 1 below.
Solutions of Test: Contemporary Issues - 1 questions in English are available as part of our Marketing Management for B Com & Test: Contemporary Issues - 1 solutions in Hindi for Marketing Management course. Download more important topics, notes, lectures and mock test series for B Com Exam by signing up for free. Attempt Test: Contemporary Issues - 1 | 10 questions in 10 minutes | Mock test for B Com preparation | Free important questions MCQ to study Marketing Management for B Com Exam | Download free PDF with solutions
Test: Contemporary Issues - 1 - Question 1
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Which element of the promotional mix involves any paid form of non-personal presentation and promotion of ideas, goods, and services by an identified sponsor?

Detailed Solution for Test: Contemporary Issues - 1 - Question 1
Advertising is a paid form of non-personal communication used to promote products, services, or ideas. It involves using various media channels like television, radio, newspapers, magazines, and outdoor platforms to reach a mass audience. This tool is widely practiced and allows companies to communicate their messages to a large number of people.
Test: Contemporary Issues - 1 - Question 2
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Which element of the promotional mix focuses on stimulating immediate buying or dealer effectiveness through short-term incentives, such as discounts, contests, and demonstrations?

Detailed Solution for Test: Contemporary Issues - 1 - Question 2
Sales Promotion involves short-term and non-routine incentives to encourage customers to make immediate purchases or to improve dealer effectiveness. These incentives can include various techniques like discounts, contests, demonstrations, and giveaways, creating a sense of urgency among consumers.
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Test: Contemporary Issues - 1 - Question 3
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Which element of the promotional mix involves getting favorable response through commercially significant news placed in mass media and is considered a non-paid form of communication?

Detailed Solution for Test: Contemporary Issues - 1 - Question 3
Publicity is a non-paid form of communication where organizations aim to receive favorable attention by placing commercially significant news in mass media. Unlike advertising, publicity messages are not paid for and come from reporters, journalists, and other media sources.
Test: Contemporary Issues - 1 - Question 4
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What step in the advertising process involves identifying the appropriate media channels to reach the target audience effectively?
Detailed Solution for Test: Contemporary Issues - 1 - Question 4
Step 5 - Media Selection involves choosing the right media channels to ensure that the advertising message reaches the intended target audience in the most efficient and effective way.
Test: Contemporary Issues - 1 - Question 5
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Personal Selling involves which type of communication with prospects for selling products?
Detailed Solution for Test: Contemporary Issues - 1 - Question 5
Personal Selling is a face-to-face, personal communication and presentation with potential and actual customers. It allows salespeople to engage in two-way communication, providing immediate feedback and the opportunity to persuade and educate customers about products.
Test: Contemporary Issues - 1 - Question 6
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Which step in the advertising process involves identifying the primary purpose of the advertising message and what message needs to be delivered to the audience?
Detailed Solution for Test: Contemporary Issues - 1 - Question 6
Step 2 - Knowing the Objective involves clarifying the purpose of the advertising campaign. It focuses on defining the specific message that needs to be delivered to the target audience through the advertising efforts.
Test: Contemporary Issues - 1 - Question 7
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In the advertising process, what step involves re-examining and refining the created ad to make it perfect for the market?
Detailed Solution for Test: Contemporary Issues - 1 - Question 7
Step 8 - Perfection involves reviewing and refining the created advertising content to ensure it meets the desired standards and effectively communicates the intended message to the audience.
Test: Contemporary Issues - 1 - Question 8
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Which step in the advertising process involves releasing the advertisement with proper creation, placement, and timing?
Detailed Solution for Test: Contemporary Issues - 1 - Question 8
Step 10 - Execution is when the final ad, with proper creation, is released into the market. This step ensures that the advertisement reaches the target audience with the right content, at the right place, and at the right time.
Test: Contemporary Issues - 1 - Question 9
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In the promotional mix, which element is designed to build and maintain a favorable image for an organization and a positive relationship with various publics?
Detailed Solution for Test: Contemporary Issues - 1 - Question 9
Public Relations involves building and maintaining a favorable image for an organization and developing positive relationships with different groups or publics. It goes beyond advertising and aims to manage the organization's communication with various stakeholders.
Test: Contemporary Issues - 1 - Question 10
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Which element of the promotional mix primarily involves oral, face-to-face communication with customers, aiming to persuade, influence, and educate them about products?
Detailed Solution for Test: Contemporary Issues - 1 - Question 10
Personal Selling involves direct communication with potential and actual customers, allowing salespeople to persuade, influence, and educate them about products. This tool involves two-way communication and provides immediate feedback.
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