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B Com Exam  >  B Com Tests  >  Principles of Marketing  >  Test: Product - 1 - B Com MCQ

Test: Product - 1 - B Com MCQ


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10 Questions MCQ Test Principles of Marketing - Test: Product - 1

Test: Product - 1 for B Com 2024 is part of Principles of Marketing preparation. The Test: Product - 1 questions and answers have been prepared according to the B Com exam syllabus.The Test: Product - 1 MCQs are made for B Com 2024 Exam. Find important definitions, questions, notes, meanings, examples, exercises, MCQs and online tests for Test: Product - 1 below.
Solutions of Test: Product - 1 questions in English are available as part of our Principles of Marketing for B Com & Test: Product - 1 solutions in Hindi for Principles of Marketing course. Download more important topics, notes, lectures and mock test series for B Com Exam by signing up for free. Attempt Test: Product - 1 | 10 questions in 10 minutes | Mock test for B Com preparation | Free important questions MCQ to study Principles of Marketing for B Com Exam | Download free PDF with solutions
Test: Product - 1 - Question 1
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What does the term "product concept" emphasize in terms of customer preference?

Detailed Solution for Test: Product - 1 - Question 1
The product concept focuses on providing customers with products of the highest quality, exceptional performance, and innovative features to fulfill their demands and expectations.
Test: Product - 1 - Question 2
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Which of the following is an example of a convenience product?

Detailed Solution for Test: Product - 1 - Question 2
Convenience products are purchased frequently without much thought, and a daily newspaper is a typical example.
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Test: Product - 1 - Question 3
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Specialty products are characterized by:

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Specialty products have distinct characteristics or brand identity that makes a group of buyers willing to make a special effort to purchase them.
Test: Product - 1 - Question 4
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Which type of product is typically purchased with careful consideration of suitability, quality, price, and style?
Detailed Solution for Test: Product - 1 - Question 4
Shopping products involve a higher level of consumer involvement and comparison before purchase.
Test: Product - 1 - Question 5
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What is the primary focus of the core product in a product line?
Detailed Solution for Test: Product - 1 - Question 5
The core product emphasizes the fundamental problem-solving benefit that the product offers.
Test: Product - 1 - Question 6
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Capital items, such as installations and accessory equipment, are examples of:
Detailed Solution for Test: Product - 1 - Question 6
Capital items aid in the buyer's production or operations and fall under the category of industrial products.
Test: Product - 1 - Question 7
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Which factor plays a significant role in determining a company's product mix based on government rules and restrictions?
Detailed Solution for Test: Product - 1 - Question 7
Government regulations and restrictions can directly impact a company's product mix by affecting the legality of certain products.
Test: Product - 1 - Question 8
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Why is the consistency of a product mix important?
Detailed Solution for Test: Product - 1 - Question 8
A consistent product mix can help reduce costs of operations and enhance efficiency in a company's offerings.
Test: Product - 1 - Question 9
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How does the overall condition of the economy impact a company's product mix?
Detailed Solution for Test: Product - 1 - Question 9
The state of the economy can affect consumer purchasing power and preferences, thereby influencing the demand for certain products in a company's product mix.
Test: Product - 1 - Question 10
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Which factor requires a company to adjust its product mix to meet changing consumer preferences?
Detailed Solution for Test: Product - 1 - Question 10
Consumer preferences change over time, leading to fluctuations in demand that necessitate adjustments to the product mix.
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