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B Com Exam  >  B Com Tests  >  Principles of Marketing  >  Test: Recent Developments in Marketing - 1 - B Com MCQ

Test: Recent Developments in Marketing - 1 - B Com MCQ


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10 Questions MCQ Test Principles of Marketing - Test: Recent Developments in Marketing - 1

Test: Recent Developments in Marketing - 1 for B Com 2024 is part of Principles of Marketing preparation. The Test: Recent Developments in Marketing - 1 questions and answers have been prepared according to the B Com exam syllabus.The Test: Recent Developments in Marketing - 1 MCQs are made for B Com 2024 Exam. Find important definitions, questions, notes, meanings, examples, exercises, MCQs and online tests for Test: Recent Developments in Marketing - 1 below.
Solutions of Test: Recent Developments in Marketing - 1 questions in English are available as part of our Principles of Marketing for B Com & Test: Recent Developments in Marketing - 1 solutions in Hindi for Principles of Marketing course. Download more important topics, notes, lectures and mock test series for B Com Exam by signing up for free. Attempt Test: Recent Developments in Marketing - 1 | 10 questions in 10 minutes | Mock test for B Com preparation | Free important questions MCQ to study Principles of Marketing for B Com Exam | Download free PDF with solutions
Test: Recent Developments in Marketing - 1 - Question 1
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What is the defining characteristic that primarily differentiates a service from a product?

Detailed Solution for Test: Recent Developments in Marketing - 1 - Question 1
The correct answer is Option A. The defining characteristic that primarily differentiates a service from a product is tangibility. Services are intangible and do not have a physical existence, while products are tangible and can be touched, held, tasted, or smelt. This poses a unique challenge for marketers as they need to attach tangible attributes to an otherwise intangible service offering.
Test: Recent Developments in Marketing - 1 - Question 2
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Which of the following statements about services is true?

Detailed Solution for Test: Recent Developments in Marketing - 1 - Question 2
The correct answer is Option C. Services are consumed within the same time frame they are generated. This characteristic is known as the inseparability or simultaneity of production and consumption. Unlike products, services are generated and consumed simultaneously, and it is difficult to separate a service from the service provider delivering it.
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Test: Recent Developments in Marketing - 1 - Question 3
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Which type of service is the primary purpose of a transaction?

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The correct answer is Option B. The type of service that is the primary purpose of a transaction is known as the core service. It is the main service being offered, such as a haircut, legal advice, or education.
Test: Recent Developments in Marketing - 1 - Question 4
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What is a major challenge for marketers when it comes to marketing services?
Detailed Solution for Test: Recent Developments in Marketing - 1 - Question 4
The correct answer is Option B. A major challenge for marketers when it comes to marketing services is the intangibility of services. Services do not have a physical existence, making it necessary for marketers to attach tangible attributes to an intangible offering.
Test: Recent Developments in Marketing - 1 - Question 5
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Which term describes services that are rendered as a corollary to the sale of a tangible product?
Detailed Solution for Test: Recent Developments in Marketing - 1 - Question 5
The correct answer is Option C. Supplementary services are services that are rendered as a corollary to the sale of a tangible product. These services add value and enhance the customer's experience with the main product.
Test: Recent Developments in Marketing - 1 - Question 6
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Which characteristic of services refers to the fact that each service offering is unique and cannot be exactly repeated?
Detailed Solution for Test: Recent Developments in Marketing - 1 - Question 6
The correct answer is Option B. The characteristic of services that refers to the fact that each service offering is unique and cannot be exactly repeated is heterogeneity. Unlike products, services cannot be mass produced and are subject to variation.
Test: Recent Developments in Marketing - 1 - Question 7
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Why is the simultaneous production and consumption of services significant?
Detailed Solution for Test: Recent Developments in Marketing - 1 - Question 7
The correct answer is Option C. The simultaneous production and consumption of services is significant because it ensures the consistent quality of services. Since services are generated and consumed simultaneously, any quality issues can be addressed in real-time, leading to improved customer satisfaction.
Test: Recent Developments in Marketing - 1 - Question 8
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Which type of service cannot be transferred to another customer once it has been used?
Detailed Solution for Test: Recent Developments in Marketing - 1 - Question 8
The correct answer is Option C. A perishable service is one that cannot be transferred to another customer once it has been used. Once a service is rendered, it is completely consumed and cannot be delivered to another customer.
Test: Recent Developments in Marketing - 1 - Question 9
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What type of service cannot be separated from the service provider delivering it?
Detailed Solution for Test: Recent Developments in Marketing - 1 - Question 9
The correct answer is Option C. An inseparable service is a type of service that cannot be separated from the service provider delivering it. The service and the service provider are intertwined, and the service is generated and consumed simultaneously.
Test: Recent Developments in Marketing - 1 - Question 10
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Which characteristic of services refers to the fact that services cannot be touched, held, tasted, or smelt?
Detailed Solution for Test: Recent Developments in Marketing - 1 - Question 10
The correct answer is Option A. The characteristic of services that refers to the fact that services cannot be touched, held, tasted, or smelt is tangibility. This is the defining feature that distinguishes services from tangible products.
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