Test: Understanding Media - CTET & State TET MCQ

• Newspapers: Newspapers have been a traditional medium of reaching a wide audience for many years. They are widely circulated and reach millions of people every day.
• Television: Television is a powerful medium that reaches millions of viewers through various channels and programs. It is a popular source of news and entertainment.
• Radio: Radio reaches a large audience, especially during commuting hours. It is a convenient way for people to stay informed and entertained while on the go.
• Combining newspapers, television, and radio allows for a comprehensive reach to millions of people. These technologies have a wide reach and are capable of delivering information to a large audience efficiently.

This is mainly because of two reasons. The first is the control that the government has on the media. When the government prevents either a news item, or scenes from a movie, or the lyrics of a song from being shared with the larger public, this is referred to as censorship

Broadcast means sending or transmitting a program or message on radio or television.

• The Right to protest peacefully is enshrined in the Indian Constitution—Article 19(1)(a) guarantees the freedom of speech and expression; Article 19(1)(b) assures citizens the right to assemble peaceably and without arms.
• Article 19(2) imposes reasonable restrictions on the right to assemble peaceably and without arms.
• So, Public Protest is when a large number of people come together and openly state their opposition to some issue. Organizing a rally, starting a signature campaign, blocking roads etc. are some of the ways in which this is done.

• Media Influence: Media plays a crucial role in shaping public opinion and determining which issues receive attention.
• Agenda Setting: Media has the power to set the agenda by deciding which subjects to highlight and focus on.
• Selection of Subjects: Media outlets choose what news stories to cover, which can influence what the public pays attention to.
• Impact on Public Perception: By selecting which subjects to highlight, media can shape how people perceive certain issues and events.
• Role in Society: Media's agenda-setting power can impact political discourse, public policy, and societal priorities.

• Definition: Local media refers to media outlets that are run by local groups and are intended to cover local issues of people in remote areas.
• By focusing on local issues and stories, local media helps create a sense of community and connection among residents, fostering civic engagement and participation. It also serves as a watchdog, holding local authorities and institutions accountable and ensuring transparency and accountability in governance.
• Overall, local media plays a vital role in shaping the identity and culture of a community and providing a platform for diverse voices to be heard.

Answer: (a) Advertising that promotes social issues and awareness

Explanation: Social advertising refers to advertisements that aim to promote social causes, such as public health campaigns, environmental awareness, or social justice. It is often used by governments, NGOs, and social organizations to influence public behavior positively.

• TV influences us by giving us a partial view of the world and shaping what we believe.
• This means that while watching TV, we only see some parts of life and not everything

• False.
• The media sometimes focuses on things that might not be very important to everyone.
• For example, they might talk a lot about a fashion show but not talk about important things like clean water problems that affect many people. So, the media doesn't always show us everything that we need to know.