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Test: Understanding Advertising - CTET & State TET MCQ


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10 Questions MCQ Test NCERT Textbooks (Class 6 to Class 12) - Test: Understanding Advertising

Test: Understanding Advertising for CTET & State TET 2024 is part of NCERT Textbooks (Class 6 to Class 12) preparation. The Test: Understanding Advertising questions and answers have been prepared according to the CTET & State TET exam syllabus.The Test: Understanding Advertising MCQs are made for CTET & State TET 2024 Exam. Find important definitions, questions, notes, meanings, examples, exercises, MCQs and online tests for Test: Understanding Advertising below.
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Test: Understanding Advertising - Question 1

___ draw our attention to various product and describe them positively so that we become interested in buying them

Detailed Solution for Test: Understanding Advertising - Question 1

Advertisement, draw our attention to various product and describe them positively so that we become interested in buying them.
Advertisement means promoting and providing information to the people by various means like newspaper, broadcasting, public interaction etc.

Test: Understanding Advertising - Question 2

What is the telecast rate for a 30 seconds advertisement on a major TV channel

Detailed Solution for Test: Understanding Advertising - Question 2
Telecast Rate for a 30-second advertisement on a major TV channel

  • Option A: 1.56 lakh

  • Option B: 1.65 lakh

  • Option C: 1.35 crore

  • Option D: 1.80 lakh


Explanation:

  • When a company wants to advertise on a major TV channel, they need to pay a certain amount for a 30-second advertisement slot.

  • The telecast rate for a 30-second advertisement on a major TV channel is typically quite high due to the reach and viewership of such channels.

  • Option B: 1.65 lakh is the correct answer for the telecast rate for a 30-second advertisement on a major TV channel.

  • This rate may vary depending on factors such as the popularity of the TV channel, the time slot chosen for the advertisement, and the duration of the ad.

  • Advertisers often choose major TV channels for their advertisements to reach a wide audience and increase brand visibility.

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Test: Understanding Advertising - Question 3

How brand values are conveyed to the consumers

Detailed Solution for Test: Understanding Advertising - Question 3

D is the correct option.Brand values conveying is refered to as the b to c business it falls under this category because the business is set for the customers. Advertisers project the special values for their brand so that their brand is given preference over others. ... These brand values are conveyed by way of visuals and words. Use of good visuals and words create a positive image of the product in the minds of the people and make the product appealing.

Test: Understanding Advertising - Question 4

Who keeps a watch on the print media in India

Detailed Solution for Test: Understanding Advertising - Question 4

D is the correct option.The Press Council of India is a statutory, adjudicating organization in India formed in 1966 by its parliament. It is the self-regulatory watchdog of the press, for the press and by the press, that operates under the Press Council Act of 1978.

Test: Understanding Advertising - Question 5

With electronic typewriters, journalism underwent a sea-change in the

Detailed Solution for Test: Understanding Advertising - Question 5

The correct option is A.
With electronic typewriters, journalism underwent a sea - change in the 1940s.

Test: Understanding Advertising - Question 6

Most of the cartoons that you see on television are mostly from

Detailed Solution for Test: Understanding Advertising - Question 6
Cartoons on television

  • Most cartoons on television are from Japan or the United States.

  • Japan: Japan is known for its anime industry, producing a wide range of animated shows that are popular worldwide.

  • United States: The US is home to major animation studios like Disney, Pixar, and Nickelodeon, creating a variety of animated series and movies.

  • Collaborations: There are also collaborations between Japanese and American studios, leading to the creation of popular animated series.

  • Diverse Content: Both Japan and the United States offer diverse content catering to different age groups and interests.

Test: Understanding Advertising - Question 7

Coast of Florida in the

Detailed Solution for Test: Understanding Advertising - Question 7

The coast of Florida is in the United States of America. So the answer is D.

Test: Understanding Advertising - Question 8

Who invented television

Detailed Solution for Test: Understanding Advertising - Question 8
Who Invented Television?

  • John L. Baird: Scottish engineer John Logie Baird is credited with inventing television.


Detailed Explanation:

  • John Logie Baird: In 1925, John Logie Baird successfully transmitted the first television image using a mechanical television system.

  • Key Contributions: Baird made significant contributions to the development of television technology, including the creation of the first color television system and the first video recording device.

  • Legacy: Baird's work laid the foundation for the modern television industry, revolutionizing how people communicate and consume information through the medium of television.

Test: Understanding Advertising - Question 9

The cost to advertise on a news channel varies from _____ per 10 seconds depending on the popularity of the channel.

Detailed Solution for Test: Understanding Advertising - Question 9

The correct option is Option D.
An average 10 seconds cost for advertising on some channels across Maharashtra costs around INR 500/- for every 10-second commercial whereas the same ad on popular channels would cost over Rs 6600/- for a 10-second ad. These rates become 1.5 times for 15 seconds, 3 times for 30 seconds and so on.

Test: Understanding Advertising - Question 10

There have been periods in Indian history when the government censored the media. The worst of these was the Emergency between

Detailed Solution for Test: Understanding Advertising - Question 10
In 1975, India saw its darkest phase since Independence when then Prime Minister Indira Gandhi called for an emergency to be declared across the country. Arguably the toughest time for the citizens of the country, the emergency was issued by President Fakhruddin Ali Ahmed under Article 352(1) of the Constitution. They termed it as "internal disturbance" that lasted 21 long months beginning 25th June 1975 and going on until 21st March 1977.


The period was marked by massive media censorship, restrictions on civil rights and a forced mass sterilisation campaign.

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