This a MCQ (Multiple Choice Question) based practice test of Chapter 11 - Marketing of Business Studies of Class XII (12) for the quick revision/preparation of School Board examinations
Q. The word ?Market? has come from the Latin word _____________
The word 'market' has been derived from the Latin word "Mercatus" which means to trade, merchandise or a place where business is transacted.
The Basic role of marketer is to ________________
A need is a consumer's desire for a product's or service's specific benefit, whether that be functional or emotional.So a marketer first require to analyse what people need.If the marketer is unable to do so his product might fall short of demand. So marketer’s first role should be to realise the need and then do the needful to fullfil it.
Scope of _______ is limited but scope of _________ is wider
_________________ Activities start after the product has been developed
Once a product is developed, the product is ready to be sold in the market. So after development of the product comes selling activities.
Which of the following is not a function of marketing?
SWOT Analysis is a strong part of __________________
SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses, and for identifying both the Opportunities open to you and the Threats you face.
Which of the following starts from (starting point) factory_____________
All of the concepts start from the factory as the customer wants the product to be well advertised and must have all the information about the product hence the selling concept.
The customers like to buy great quality products and expect that the product must be manufactured by the best quality raw material, hence the product concept and they’d like it a cheaper price and readily available, hence the production concept.
Which of the following is concerned with the ?Quality performance of a product?
The product concept proposes that consumers will prefer products that have better quality, performance and features as opposed to a normal product. The concept is truly applicable in some inches such as electronics and mobile handsets.
Marketing mix is the set of the ____________
Which of the following is the part of marketing mix?
According to mordern marketing is based on customers satisfaction and to keep in mind customer satisfaction we need perform all elements of marketing to stand in a long run