Test: Marketing Management - 2


20 Questions MCQ Test Business Studies (BST) Class 12 | Test: Marketing Management - 2


Description
This mock test of Test: Marketing Management - 2 for Commerce helps you for every Commerce entrance exam. This contains 20 Multiple Choice Questions for Commerce Test: Marketing Management - 2 (mcq) to study with solutions a complete question bank. The solved questions answers in this Test: Marketing Management - 2 quiz give you a good mix of easy questions and tough questions. Commerce students definitely take this Test: Marketing Management - 2 exercise for a better result in the exam. You can find other Test: Marketing Management - 2 extra questions, long questions & short questions for Commerce on EduRev as well by searching above.
QUESTION: 1

Under marketing mix which of the following is not a part of ?Product? :

Solution:

List price does not come under marketing mix ..because it comes under product mix.. deleterming the list price of the goods is done under product mix.

QUESTION: 2

Which of the following is not concerned with the ?Price??

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QUESTION: 3

Which of the following is not a part of ?Place and Promotion??

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QUESTION: 4

Providing information to the customers about product, its features and quality etc., are part of :

Solution:

Promotion is process of making people aware regarding the product offered by the firm . In order to earn profit by maximizing sales firms promote their product to reach large number of customer or their target group.

QUESTION: 5

Which of the following is a brand name?

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QUESTION: 6

_________ refers to the act of designing and producing the container or wraper of a product.

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QUESTION: 7

____________ refers to the product?s immediate container

Solution:

Primary packaging is the packaging in direct contact with the product itself and is sometimes referred to as consumer or retail packaging. The main purpose of primary packaging is to protect and/or preserve, contain and inform the consumer.
E.g.- For cold-drink the immediate container would be the can/bottle.

QUESTION: 8

Secondary package refers to ________________________

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QUESTION: 9

____________ refers to further packaging components necessary for storage and transportation.

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QUESTION: 10

Which of the following is a function of packaging?

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QUESTION: 11

Airtight containers and packets used for chips, biscuits and jams etc., are the example of

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QUESTION: 12

______________ refers to designing the label to be put on the package

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QUESTION: 13

Which of the following factor affects the price determination

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QUESTION: 14

Which of the following is a direct channel of distribution?

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QUESTION: 15

Which of the following will not affect the choice of channel of distribution?

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QUESTION: 16

Manufacturer ------- Wholesaler ---------- Retailer --------- Customer, this distribution network is adopted for ________________________

Solution:

Manufacturer - wholesaler - retailer- customer is a distribution of network adopted for consumer goods ..... eg - tv ,fridge,ac,washing machine are the some of the examples of consumer goods

QUESTION: 17

Which of the following is a good quality of a good salesperson?

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QUESTION: 18

_____________ Provides direct and immediate feedback

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QUESTION: 19

Discounts, coupons, contests, free samples and offering extra quantity etc., are the examples of __________

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QUESTION: 20

Advertising lacks ______________

Solution:

Direct Feedback means as a return of information about a result or the returned portion of a process.
Advertising means providing information about the product or service out to the public at large.
Advertising is not concerned with getting feedback of the customers.