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Test: Marketing Management- Case Based Type Questions - Commerce MCQ


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8 Questions MCQ Test Business Studies (BST) Class 12 - Test: Marketing Management- Case Based Type Questions

Test: Marketing Management- Case Based Type Questions for Commerce 2024 is part of Business Studies (BST) Class 12 preparation. The Test: Marketing Management- Case Based Type Questions questions and answers have been prepared according to the Commerce exam syllabus.The Test: Marketing Management- Case Based Type Questions MCQs are made for Commerce 2024 Exam. Find important definitions, questions, notes, meanings, examples, exercises, MCQs and online tests for Test: Marketing Management- Case Based Type Questions below.
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Test: Marketing Management- Case Based Type Questions - Question 1

Read the following text and answer the questions given below:

Yamuna Prasad, a small shopkeeper in Bikaner, Rajasthan used to sell the famous 'Bhujia-Sev'. It was a quick-selling product for locals and foreign tourists. His second generation expanded the business and got 'Yamuna Ki Bhujia' registered with concerned authorities. Gradually the brand offered a wide range of products to its customers like namkeen, sweets, bakery items, etc. However, 'Bhujia-Sev' remained the most popular product of the brand creating maximum revenue.

'Yamuna Ki Bhujia' offered its products at competitive prices even while offering customer services like gift packaging and free home delivery to become a household name. Now it has virtually become a synonym for bhujia-sev in the market, so much so, that people ask for 'Yamuna Ki Bhujia' instead of bhujia-sev. 'Yamuna Ki Bhujia' has developed a strong distribution network in India and abroad by setting up retail outlets and reaching out to the customers through internet selling.

Promotion of the brand had always been low profile, till the increase in competition pushed it to hire the services of a professional advertising agency, VIGYAPAN PVT. LTD. for promoting the product.

On the advice of VIGYAPAN PVT. LTD., 'Yamuna Ki Bhujia' has also worked upon managing public opinion by developing relations with the masses through sponsoring cultural and sporting events, maintenance of public parks, etc.

Q. 'Yamuna Ki Bhujia' offered its products at competitive prices even while offering customer services like gift packaging and free home delivery to become a household name.

Identify the factor affecting the element of marketing mix being discussed above.

Detailed Solution for Test: Marketing Management- Case Based Type Questions - Question 1
A marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company's value proposition, key brand messaging, data on target customer demographics, and other high-level elements.
Test: Marketing Management- Case Based Type Questions - Question 2

Read the following text and answer the questions given below:

Yamuna Prasad, a small shopkeeper in Bikaner, Rajasthan used to sell the famous 'Bhujia-Sev'. It was a quick-selling product for locals and foreign tourists. His second generation expanded the business and got 'Yamuna Ki Bhujia' registered with concerned authorities. Gradually the brand offered a wide range of products to its customers like namkeen, sweets, bakery items, etc. However, 'Bhujia-Sev' remained the most popular product of the brand creating maximum revenue.

'Yamuna Ki Bhujia' offered its products at competitive prices even while offering customer services like gift packaging and free home delivery to become a household name. Now it has virtually become a synonym for bhujia-sev in the market, so much so, that people ask for 'Yamuna Ki Bhujia' instead of bhujia-sev. 'Yamuna Ki Bhujia' has developed a strong distribution network in India and abroad by setting up retail outlets and reaching out to the customers through internet selling.

Promotion of the brand had always been low profile, till the increase in competition pushed it to hire the services of a professional advertising agency, VIGYAPAN PVT. LTD. for promoting the product.

On the advice of VIGYAPAN PVT. LTD., 'Yamuna Ki Bhujia' has also worked upon managing public opinion by developing relations with the masses through sponsoring cultural and sporting events, maintenance of public parks, etc.

Q. 'Yamuna Ki Bhujia' has also worked upon managing public opinion by developing better relations with the masses through sponsoring cultural and sporting events, maintenance of public parks, etc. Name the department in the organisation which is generally responsible for performing the above important task of managing public opinion.

Detailed Solution for Test: Marketing Management- Case Based Type Questions - Question 2
  • Marketing departments plan campaigns and develop communications material to promote products and services to customers and prospects.

  • Outside Agency means any agency from which a student has received services, but does not include an Alternative Program. Examples include, but are not limited to: judicial placement, youth detention facility, substance abuse facility, and mental health facility.

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Test: Marketing Management- Case Based Type Questions - Question 3

the following text and answer the questions given below:

Yamuna Prasad, a small shopkeeper in Bikaner, Rajasthan used to sell the famous 'Bhujia-Sev'. It was a quick-selling product for locals and foreign tourists. His second generation expanded the business and got 'Yamuna Ki Bhujia' registered with concerned authorities. Gradually the brand offered a wide range of products to its customers like namkeen, sweets, bakery items, etc. However, 'Bhujia-Sev' remained the most popular product of the brand creating maximum revenue.

'Yamuna Ki Bhujia' offered its products at competitive prices even while offering customer services like gift packaging and free home delivery to become a household name. Now it has virtually become a synonym for bhujia-sev in the market, so much so, that people ask for 'Yamuna Ki Bhujia' instead of bhujia-sev. 'Yamuna Ki Bhujia' has developed a strong distribution network in India and abroad by setting up retail outlets and reaching out to the customers through internet selling.

Promotion of the brand had always been low profile, till the increase in competition pushed it to hire the services of a professional advertising agency, VIGYAPAN PVT. LTD. for promoting the product.

On the advice of VIGYAPAN PVT. LTD., 'Yamuna Ki Bhujia' has also worked upon managing public opinion by developing relations with the masses through sponsoring cultural and sporting events, maintenance of public parks, etc.

Q. 'His second generation expanded the business and got 'Yamuna Ki Bhujia' registered with concerned authorities.' With reference to the given text 'Yamuna ki Bhujia' is a______________ giving it a legal protection against its use by anyone else.

Detailed Solution for Test: Marketing Management- Case Based Type Questions - Question 3
A brand or part of a brand that is given legal protection is called trademark. The protection is given against its use by other firms. Thus, the firm, which got its brand registered, gets the exclusive right for its use. In that case, no other firm can use such name or mark in the country.
Test: Marketing Management- Case Based Type Questions - Question 4

Read the following text and answer the questions given below:

Yamuna Prasad, a small shopkeeper in Bikaner, Rajasthan used to sell the famous 'Bhujia-Sev'. It was a quick-selling product for locals and foreign tourists. His second generation expanded the business and got 'Yamuna Ki Bhujia' registered with concerned authorities. Gradually the brand offered a wide range of products to its customers like namkeen, sweets, bakery items, etc. However, 'Bhujia-Sev' remained the most popular product of the brand creating maximum revenue.

'Yamuna Ki Bhujia' offered its products at competitive prices even while offering customer services like gift packaging and free home delivery to become a household name. Now it has virtually become a synonym for bhujia-sev in the market, so much so, that people ask for 'Yamuna Ki Bhujia' instead of bhujia-sev. 'Yamuna Ki Bhujia' has developed a strong distribution network in India and abroad by setting up retail outlets and reaching out to the customers through internet selling.

Promotion of the brand had always been low profile, till the increase in competition pushed it to hire the services of a professional advertising agency, VIGYAPAN PVT. LTD. for promoting the product.

On the advice of VIGYAPAN PVT. LTD., 'Yamuna Ki Bhujia' has also worked upon managing public opinion by developing relations with the masses through sponsoring cultural and sporting events, maintenance of public parks, etc.

Q. 'Yamuna Ki Bhujia' has developed a strong distribution network in India and abroad by setting up retail outlets and reaching out to the customer through internet selling. Identify the decision related to the element of marketing mix being discussed above.

Detailed Solution for Test: Marketing Management- Case Based Type Questions - Question 4
Distribution of goods takes place by means of channels, and the intermediaries are the independent groups or organizations within the channel that make the product available for consumption. There are four main types of intermediary: agents, wholesalers, distributors, and retailers.
Test: Marketing Management- Case Based Type Questions - Question 5

Read the following text and answer the questions given below:

'Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. But it is also concerned about the impact as the potential customers or the prospects can't be delivered the message compulsively. So there is one scheme the company has decided to launch where chips will be provided with an additional cold drink for a particular time period. It not only satisfies its customers but also provides employment to handicapped people.

Q. "It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time."

Identify the element of marketing mix stated above.

Detailed Solution for Test: Marketing Management- Case Based Type Questions - Question 5
Place or Physical Distribution include activities that make firm's products available to the target customers.
Test: Marketing Management- Case Based Type Questions - Question 6

Read the following text and answer the questions given below:

'Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. But it is also concerned about the impact as the potential customers or the prospects can't be delivered the message compulsively. So there is one scheme the company has decided to launch where chips will be provided with an additional cold drink for a particular time period. It not only satisfies its customers but also provides employment to handicapped people.

Q. "It charges a comparatively higher price than its competitors as it sells quality products." Identify the element of marketing mix stated above.

Detailed Solution for Test: Marketing Management- Case Based Type Questions - Question 6
Price: Price is the amount a business charges its customers for its product or service. Prices are set according to how much a customer is willing and able to pay. Customers want value for money and this may mean a business needs to set low prices to generate high levels of sales.
Test: Marketing Management- Case Based Type Questions - Question 7

Read the following text and answer the questions given below:

'Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. But it is also concerned about the impact as the potential customers or the prospects can't be delivered the message compulsively. So there is one scheme the company has decided to launch where chips will be provided with an additional cold drink for a particular time period. It not only satisfies its customers but also provides employment to handicapped people.

Q. The above para describes the combination of variables used by Hayaram to prepare its market offering. The combination of variables used by 'Hayaram' to prepare its market offering is termed as__________.

Detailed Solution for Test: Marketing Management- Case Based Type Questions - Question 7
Marketing mix is described as the set of marketing tools that a firm uses to pursue its marketing objectives in a target market.
Test: Marketing Management- Case Based Type Questions - Question 8

Read the following text and answer the questions given below:

'Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. But it is also concerned about the impact as the potential customers or the prospects can't be delivered the message compulsively. So there is one scheme the company has decided to launch where chips will be provided with an additional cold drink for a particular time period. It not only satisfies its customers but also provides employment to handicapped people.

Q. Identify the sales promotion technique decided to be used by 'Hayaram'.

Detailed Solution for Test: Marketing Management- Case Based Type Questions - Question 8
Product Combination: Under this method, along with the main product some other product is offered to the customer as a gift.
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