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Test: Marketing Management- Assertion & Reason Type Questions - Commerce MCQ


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15 Questions MCQ Test Business Studies (BST) Class 12 - Test: Marketing Management- Assertion & Reason Type Questions

Test: Marketing Management- Assertion & Reason Type Questions for Commerce 2024 is part of Business Studies (BST) Class 12 preparation. The Test: Marketing Management- Assertion & Reason Type Questions questions and answers have been prepared according to the Commerce exam syllabus.The Test: Marketing Management- Assertion & Reason Type Questions MCQs are made for Commerce 2024 Exam. Find important definitions, questions, notes, meanings, examples, exercises, MCQs and online tests for Test: Marketing Management- Assertion & Reason Type Questions below.
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Test: Marketing Management- Assertion & Reason Type Questions - Question 1

Directions: In the following questions, a statement of Assertion (A) is followed by a statement of Reason (R). Mark the correct choice as:

Q. Assertion (A): The design of the product contributes to making the product attractive to the target customers.

Reason (R): Customer support services are very effective in bringing repeat sales from the customers and developing brand loyalty for a product.

Detailed Solution for Test: Marketing Management- Assertion & Reason Type Questions - Question 1
A good design can improve performance of a product and also give it a competitive advantage in the market.
Test: Marketing Management- Assertion & Reason Type Questions - Question 2

Directions: In the following questions, a statement of Assertion (A) is followed by a statement of Reason (R). Mark the correct choice as:

Assertion (A): Advertising is an impersonal form of communication.

Reason (R): Advertising is less flexible as the message is standardised and is not tailor made to the requirements of the different customer groups.

Detailed Solution for Test: Marketing Management- Assertion & Reason Type Questions - Question 2

Assertion (A) states that advertising is an impersonal form of communication, which is true because advertising typically reaches a large audience and does not involve direct interaction with individual consumers.

Reason (R) states that advertising is less flexible because the message is standardized and not tailored to the requirements of different customer groups, which is also true. However, this does not directly explain why advertising is considered an impersonal form of communication. Advertising's lack of personalization contributes to its impersonal nature, but it is not the only reason. Other factors such as mass dissemination and one-way communication also contribute to advertising being considered impersonal. Therefore, while both statements are true, the reason does not directly explain the assertion.

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Test: Marketing Management- Assertion & Reason Type Questions - Question 3

Directions: In the following questions, a statement of Assertion (A) is followed by a statement of Reason (R). Mark the correct choice as:

Q. Assertion (A): Personal selling plays a very important role in the introduction stage of a new product.

Reason (R): Personal selling helps in persuading customers about the merits of the product.

Detailed Solution for Test: Marketing Management- Assertion & Reason Type Questions - Question 3
Personal selling is a very effective promotional tool, which helps in influencing the prospects about the merits of a product and thereby increasing its sale.
Test: Marketing Management- Assertion & Reason Type Questions - Question 4

Directions: In the following questions, a statement of Assertion (A) is followed by a statement of Reason (R). Mark the correct choice as:

Q. Assertion (A): That part of a brand, which can be spoken is called a brand name.

Reason (R): That part of a brand which can be recognised but which is not utterable is called trade mark.

Detailed Solution for Test: Marketing Management- Assertion & Reason Type Questions - Question 4
That part of a brand which can be recognised but which is not utterable is called brand mark. It appears in the form of a symbol, design, distinct colour scheme or lettering. A brand or part of a brand that is given legal protection is called trademark.
Test: Marketing Management- Assertion & Reason Type Questions - Question 5

Directions: In the following questions, a statement of Assertion (A) is followed by a statement of Reason (R). Mark the correct choice as:

Q. Assertion (A): In personal selling a direct face to-face dialogue takes place that involves an interactive relationship between the seller and the buyer.

Reason (R): Personal selling allows a salesperson to develop personal relationships with the prospective customers, which may become important in making sale.

Detailed Solution for Test: Marketing Management- Assertion & Reason Type Questions - Question 5
Personal selling involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales. It is a personal form of communication.
Test: Marketing Management- Assertion & Reason Type Questions - Question 6

Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

Assertion (A): Marketing management is the marketing concept in action.

Reason (R): Marketing management involves planning, organising, directing and controlling of all marketing activities.

Detailed Solution for Test: Marketing Management- Assertion & Reason Type Questions - Question 6

The correct answer is Option 3: Both (A) and (R) are true, and (R) is the correct explanation of (A). The marketing concept is based on the idea that a business should focus on customer satisfaction and strive to meet the needs and wants of customers. Marketing management involves the planning, organising, directing and controlling of all marketing activities in order to achieve maximum customer satisfaction and the desired objectives of the organisation. Therefore, marketing management is the marketing concept in action.

Test: Marketing Management- Assertion & Reason Type Questions - Question 7

Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

Assertion (A): A product may be both a consumer good and an industrial good at the same time.

Reason (R): A product that is a convenience good to one person may be shopping good or speciality good to another person.

Detailed Solution for Test: Marketing Management- Assertion & Reason Type Questions - Question 7

The correct answer is Option 1: (A) is true, but (R) is false.

A product may be both a consumer good and an industrial good, depending on its intended use. A product can be classified as a consumer good when it is purchased by the final customer for personal use, while it may be classified as an industrial good if it is purchased by another firm in order to produce or resell a different product. However, the classification of a product as a convenience good, shopping good, or speciality good depends on the individual purchaser rather than the nature of the product itself.

Test: Marketing Management- Assertion & Reason Type Questions - Question 8

Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

Assertion (A): Marketing adds value to the product by storing it from the time of its manufacture to the time it is needed.

Reason (R): It is place utility. In order to have value an item must be in the right place.

Detailed Solution for Test: Marketing Management- Assertion & Reason Type Questions - Question 8

Both (A) and (R) are true, and (R) is the correct explanation of (A).

Marketing adds value to the product by ensuring that it is available in the right place at the right time for the customer to purchase, which is known as place utility. By storing the product from the time of its manufacture to the time it is needed, marketing helps to ensure that the product is available for purchase when the customer wants it, which adds value to the product by making it more convenient for the customer to purchase.

Test: Marketing Management- Assertion & Reason Type Questions - Question 9

Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

Assertion (A): Marketing mix is a mix of markets for optimum sales.

Reason (R): Marketing mix connotes four P’s-product, price, promotion and physical distribution of goods.

Detailed Solution for Test: Marketing Management- Assertion & Reason Type Questions - Question 9
The concept of optimum marketing mix relates to the issue of dividing the marketing budget optimally over the elements of the marketing mix. But in so doing you should remember that the components of the mix are partially substitutable for each other.
Test: Marketing Management- Assertion & Reason Type Questions - Question 10

Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

Assertion (A): Technological advancement in the transportation industry has helped in bringing markets closer

Reason (R): With the advancement in technology, manufacture can deliver their products to retailers and wholesaler more quickly and in cost effective manner.

Detailed Solution for Test: Marketing Management- Assertion & Reason Type Questions - Question 10
Technology has transformed marketing by making campaigns more personalized and immersive for people and creating ecosystems that are more integrated and targeted for marketers. And it's not just the interface between brands and people that have been transformed. 30% will prioritise technology over creativity.
Test: Marketing Management- Assertion & Reason Type Questions - Question 11

Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

Assertion (A): The marketing concept is a way of thinking or a management philosophy that affects most efforts of the organisation.

Reason (R): Marketing concept is based on product orientation.

Detailed Solution for Test: Marketing Management- Assertion & Reason Type Questions - Question 11
The marketing concept is based on increasing a company's ability to compete and achieve maximum profits by marketing the ways in which it offers better value to customers than its competitors. It's all about knowing the target market, sensing its needs, and meeting them most effectively.
Test: Marketing Management- Assertion & Reason Type Questions - Question 12

Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

Assertion (A): Selling is the heart of marketing.

Reason (R): Marketing is wider in scope than selling.

Detailed Solution for Test: Marketing Management- Assertion & Reason Type Questions - Question 12
Marketing is wider in scope than selling. Selling is a part of marketing. Marketing includes not only selling but also other activities such as Market research, product planning and development etc. Therefore marketing is a wider term because it starts before selling and continues after the selling has been done.
Test: Marketing Management- Assertion & Reason Type Questions - Question 13

Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

Assertion (A): Standardising and grading mean the same thing.

Reason (R): Standardising and grading are basic marketing functions, but while assigned grades attest the quality of products such as eggs, milk, wheat etc. standardising aims at maintenance of uniform size and quality standards.

Detailed Solution for Test: Marketing Management- Assertion & Reason Type Questions - Question 13

(A) is false, but (R) is true.

Assertion (A) is false. Standardizing and grading are not the same thing. Standardizing refers to the process of establishing and maintaining uniform size and quality standards for a product. Grading, on the other hand, is the process of evaluating and classifying products according to certain standards, usually based on quality, purity, size, or other characteristics.

Reason (R) is true. Standardizing and grading are basic marketing functions that are used to ensure that products meet certain quality and size standards. While grading assigns a quality rating to products such as eggs, milk, wheat etc, standardizing aims at maintenance of uniform size and quality standards.

So, the correct option is 3 (A) is false, but (R) is true.

Test: Marketing Management- Assertion & Reason Type Questions - Question 14

Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

Assertion (A): Customer becomes the focal point in marketing concept.

Reason (R): In marketing concept, customer orientation places the customer at the beginning as well as at the end of the business cycle.

Detailed Solution for Test: Marketing Management- Assertion & Reason Type Questions - Question 14
Customer orientation is a business philosophy that puts the needs of the customer over the needs of the business. It's a way of thinking that aligns your business goals with your customers' goals. They understand that the business won't thrive unless it consistently improves customer focus.
Test: Marketing Management- Assertion & Reason Type Questions - Question 15

Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

Assertion (A): Marketing mix refer to all or a particular combination of activities a firm uses in marketing its products.

Reason (R): If consists of the product itself, channels of distribution, pricing and promotion and a firm must decide which combination of these elements will best accomplish its marketing objectives.

Detailed Solution for Test: Marketing Management- Assertion & Reason Type Questions - Question 15
The term "marketing mix" is a foundation model for businesses, historically centered around product, price, place, and promotion (also known as the "4 Ps"). The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market".
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