Read the following passage and answer the question.
The ongoing conflict between two mega cola companies is known to all. All carbonated beverages generally lie under the flagship of two champs in this field, Coca Cola Company and PepsiCo. The brand conflict has furthered to a great extent. The lust to dominate does not extend to supermarkets alone. The turmoil extends from control over restaurants' supply of colas to supplies to big countries. The rivalry is for global control.
This long battle to sweep the global market has lasted for decades. It seems as legendary as the conflict of good and evil. But the choice depends on consumers’ taste buds. The consumer taste criteria adjudge what is ‘good’ and what is the ‘evil’. Both Coca Cola and PepsiCo leave no stone unturned. They go to the extent of deterring the rival company on URLs and through commercials. Despite all the convulsive episodes, and both companies claiming the ball to be in their court, the consumer i.e. the jury is still undecided who rules the market.
The steaming competition is forcing the companies to launch new products. The companies are daily remodelling their marketing strategy. Through commercials, promotional campaigns and consumer benefit schemes, they want to take the market with a stride but the judgment of the winner lies with the rising sales, profits and consumer loyalty. They are trying to increase the market share in other beverage categories.
The war to lead the market goes on. Though Pepsi has often shown the strategy of developing new products, Coke followed the steps and instructed the newly appointed marketing executives to pursue the same technique. Pepsi had innovative advertising ideas which Coca Cola lacked to an extent but both have tried to find and capture any new market (foreign) that they could.
The Coca Cola advertising heads have now tried to capture youth’s fancy by using celebrities. While Coca Cola is trying to bank on nostalgia with its new Vanilla Coke. Pepsi is taking over the young chasers with Blue Pepsi. Whereas Coke is a leader in sodas, Pepsi banks on its snack business. If Pepsi allures the new genre, Coke also has a way to go with new consumers in its kitty.
Q. 'Flagship', according to the passage, means