Identify the element of branding depicted in the given image:
Shyam decided to help his father in their family business. His father runs a cloth mill and he has planned to start a paper mill along with his father’s cloth mill. He has also planned to use the same brand name so that legacy can be continued. Identify the type of branding Shyam is planning to use.
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Identify the promotion strategy shown in the above image:
Rohan after completing his MBA from IIM Kolkata has joined a multinational company in the capacity of Marketing Manager. The company deals in diversified range of products. It deals with electronic items (like LED bulbs, blenders etc.) engineering goods, along with heavy machinery to be used in chemical industries. He has to decide the channels of distribution best suited for the company’s product. Therefore, Rohan decided to use wholesalers and retailers for electronic goods and engineering goods and direct selling for heavy machinery.
The element of marketing mix discussed above is:
Identify the type of Advertising depicted in the given image.
Ramesh is a chemical engineer working for a company selling a disinfectant spray. He knows that the product harms the users and is constantly looking for ways to improve the product. After a lot of hard work, he produced a mosquito repellent which produces sonic waves to drive away mosquitoes. It does not produce smoke and any type of fragrance. It is absolutely safe to use by the human beings. He named it ‘Insect-out’. The price is set at Rs. 230 per unit. He is giving out 1 year replacement warranty as an introductory offer and will pack it is corrugated box with a gift card inside. Keeping in mind the above lines, identify the three elements of marketing mix used by Ramesh.
(i) Promotion
(ii) Place
(iii) Price
(iv) Product
Rahul and Sohan are planning to hire a sales executive for their firm Sohal Textiles Pvt. Ltd. They have interviewed approximately 12 candidates. Only 3 of them were able to answer their question about 3 different roles that are played by a sales person. They identified ____ as one of the roles.
In which of the following channel of distribution no middlemen is involved and producers directly sell their products to the consumers?
Which of the following is an example of an umbrella branding?
Which of the following pricing strategy of a product is initially Set at a price lower than the eventual market price to attract new customers?
Which of the following is not a quality of a good brand?
It gives the creator of original work exclusive rights to it, usually for a limited time.
Which of the following method are very specific, memorable activities focused on targeted groups of consumers?
Which of the following media is suitable for image building, information dissemination and sales campaigns?
Which of the following is the consumer sale promotion activity?
Which of the following is a powerful advertising medium?
Which of the following method of negotiation are commonly referred to as “win-win”.
Which of the following is not a method of ‘Negotiation’?
CRM is often thought of as a business strategy that enables businesses to:
19 videos|60 docs|12 tests
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19 videos|60 docs|12 tests
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