PPT - Directing | Business Studies (BST) Class 12 - Commerce PDF Download

 Page 1


DIRECTING
Meaning  and concept of Directing :
Directing is an important element of management without which nothing in the 
managerial process can achieve success. Direction is the very essence of management. Infact, it is the 
sum total of all managerial efforts to see the organisation marching towards its defined goals.
The managerial function of directing is like the activities of a teacher in a
classroom. In order to teach, a teacher has to guide his students, maintain discipline, inspire them and
lead them to the desired goal. It is a very important function in the management of any enterprise. It
helps the managers in ensuring quality performance of jobs by the employees and achievement of
organisational goals. It involves supervision, communication and providing leadership to the
subordinates and motivating them to contribute to their best of capability. In this lesson we shall learn
about this function in detail.
While managing an enterprise, managers have to get things done through people. In order to be able to
do so, they have to undertake many activities, like guide the people who work under them, inspire and
lead them to achieve common objectives. An office manager, for instance, has to supervise the activities
of his subordinates, i.e., typists, office assistants, dispatchers, accounts clerks, etc. He has to issue
instructions to them and describe and illustrate the work and related activities. He has to tell them what
to do, and how to do it. The office manager can plan, organise and appoint people, but he can not get
things done, unless he assigns specific duties to his subordinates and motivates them to perform well. All
these activities of a manager constitute the directing function.
Page 2


DIRECTING
Meaning  and concept of Directing :
Directing is an important element of management without which nothing in the 
managerial process can achieve success. Direction is the very essence of management. Infact, it is the 
sum total of all managerial efforts to see the organisation marching towards its defined goals.
The managerial function of directing is like the activities of a teacher in a
classroom. In order to teach, a teacher has to guide his students, maintain discipline, inspire them and
lead them to the desired goal. It is a very important function in the management of any enterprise. It
helps the managers in ensuring quality performance of jobs by the employees and achievement of
organisational goals. It involves supervision, communication and providing leadership to the
subordinates and motivating them to contribute to their best of capability. In this lesson we shall learn
about this function in detail.
While managing an enterprise, managers have to get things done through people. In order to be able to
do so, they have to undertake many activities, like guide the people who work under them, inspire and
lead them to achieve common objectives. An office manager, for instance, has to supervise the activities
of his subordinates, i.e., typists, office assistants, dispatchers, accounts clerks, etc. He has to issue
instructions to them and describe and illustrate the work and related activities. He has to tell them what
to do, and how to do it. The office manager can plan, organise and appoint people, but he can not get
things done, unless he assigns specific duties to his subordinates and motivates them to perform well. All
these activities of a manager constitute the directing function.
Definition of Directing :
• According to S.S Chatterjee, “Direction is the sum total of managerial efforts that is applied for 
guiding and inspiring the working teams to make better accomplishments in the organisation.”
• According to Dale Opines, “Direction is telling people what to do and seeing that they do it to the 
best of their ability.It includes making assignments, explaining procedures ,seeing that mistakes are 
correcred, providing on the job instruction and of course issuing orders.”
Thus, directing is concerned with instructing, guiding, supervising and inspiring people in the
organisation to achieve its objectives. It is the process of telling people what to do and seeing that
they do it in the best possible manner. The directing function thus, involves:
• Telling people what is to be done and explaining to them how to do it.
• Issuing instructions and orders to subordinates to carryout their assignments as scheduled.
• Supervising their activities.
• Inspiring them to meet the mangers expectation and contribute towards the achievement of
organisational objectives.
Page 3


DIRECTING
Meaning  and concept of Directing :
Directing is an important element of management without which nothing in the 
managerial process can achieve success. Direction is the very essence of management. Infact, it is the 
sum total of all managerial efforts to see the organisation marching towards its defined goals.
The managerial function of directing is like the activities of a teacher in a
classroom. In order to teach, a teacher has to guide his students, maintain discipline, inspire them and
lead them to the desired goal. It is a very important function in the management of any enterprise. It
helps the managers in ensuring quality performance of jobs by the employees and achievement of
organisational goals. It involves supervision, communication and providing leadership to the
subordinates and motivating them to contribute to their best of capability. In this lesson we shall learn
about this function in detail.
While managing an enterprise, managers have to get things done through people. In order to be able to
do so, they have to undertake many activities, like guide the people who work under them, inspire and
lead them to achieve common objectives. An office manager, for instance, has to supervise the activities
of his subordinates, i.e., typists, office assistants, dispatchers, accounts clerks, etc. He has to issue
instructions to them and describe and illustrate the work and related activities. He has to tell them what
to do, and how to do it. The office manager can plan, organise and appoint people, but he can not get
things done, unless he assigns specific duties to his subordinates and motivates them to perform well. All
these activities of a manager constitute the directing function.
Definition of Directing :
• According to S.S Chatterjee, “Direction is the sum total of managerial efforts that is applied for 
guiding and inspiring the working teams to make better accomplishments in the organisation.”
• According to Dale Opines, “Direction is telling people what to do and seeing that they do it to the 
best of their ability.It includes making assignments, explaining procedures ,seeing that mistakes are 
correcred, providing on the job instruction and of course issuing orders.”
Thus, directing is concerned with instructing, guiding, supervising and inspiring people in the
organisation to achieve its objectives. It is the process of telling people what to do and seeing that
they do it in the best possible manner. The directing function thus, involves:
• Telling people what is to be done and explaining to them how to do it.
• Issuing instructions and orders to subordinates to carryout their assignments as scheduled.
• Supervising their activities.
• Inspiring them to meet the mangers expectation and contribute towards the achievement of
organisational objectives.
Features of Directing :
They are explained as follows :
i) Directing Initiates Action:
Other functions prepare a base or setting of action, i. e., how action has to be carried on the 
directing initiate or start action. By giving directions or instructions the managers get the work started in 
the organisation.
ii) Directing takes place at every level:
Directing is a pervasive function as it is performed by managers at all levels and in all
locations. Every manager has to supervise, guide, motivate and communicate with his subordinate to get
things done. However, the time spent in directing is comparatively more at operational level of
management. Directing takes place wherever superior subordinate relation exists.
iii) Directing flows From Top to Bottom:
Directions are given by managers to their subordinates. Every manager can direct his
immediate subordinate and take directions from immediate boss. Directing starts from top level and flows
to lower level.
Page 4


DIRECTING
Meaning  and concept of Directing :
Directing is an important element of management without which nothing in the 
managerial process can achieve success. Direction is the very essence of management. Infact, it is the 
sum total of all managerial efforts to see the organisation marching towards its defined goals.
The managerial function of directing is like the activities of a teacher in a
classroom. In order to teach, a teacher has to guide his students, maintain discipline, inspire them and
lead them to the desired goal. It is a very important function in the management of any enterprise. It
helps the managers in ensuring quality performance of jobs by the employees and achievement of
organisational goals. It involves supervision, communication and providing leadership to the
subordinates and motivating them to contribute to their best of capability. In this lesson we shall learn
about this function in detail.
While managing an enterprise, managers have to get things done through people. In order to be able to
do so, they have to undertake many activities, like guide the people who work under them, inspire and
lead them to achieve common objectives. An office manager, for instance, has to supervise the activities
of his subordinates, i.e., typists, office assistants, dispatchers, accounts clerks, etc. He has to issue
instructions to them and describe and illustrate the work and related activities. He has to tell them what
to do, and how to do it. The office manager can plan, organise and appoint people, but he can not get
things done, unless he assigns specific duties to his subordinates and motivates them to perform well. All
these activities of a manager constitute the directing function.
Definition of Directing :
• According to S.S Chatterjee, “Direction is the sum total of managerial efforts that is applied for 
guiding and inspiring the working teams to make better accomplishments in the organisation.”
• According to Dale Opines, “Direction is telling people what to do and seeing that they do it to the 
best of their ability.It includes making assignments, explaining procedures ,seeing that mistakes are 
correcred, providing on the job instruction and of course issuing orders.”
Thus, directing is concerned with instructing, guiding, supervising and inspiring people in the
organisation to achieve its objectives. It is the process of telling people what to do and seeing that
they do it in the best possible manner. The directing function thus, involves:
• Telling people what is to be done and explaining to them how to do it.
• Issuing instructions and orders to subordinates to carryout their assignments as scheduled.
• Supervising their activities.
• Inspiring them to meet the mangers expectation and contribute towards the achievement of
organisational objectives.
Features of Directing :
They are explained as follows :
i) Directing Initiates Action:
Other functions prepare a base or setting of action, i. e., how action has to be carried on the 
directing initiate or start action. By giving directions or instructions the managers get the work started in 
the organisation.
ii) Directing takes place at every level:
Directing is a pervasive function as it is performed by managers at all levels and in all
locations. Every manager has to supervise, guide, motivate and communicate with his subordinate to get
things done. However, the time spent in directing is comparatively more at operational level of
management. Directing takes place wherever superior subordinate relation exists.
iii) Directing flows From Top to Bottom:
Directions are given by managers to their subordinates. Every manager can direct his
immediate subordinate and take directions from immediate boss. Directing starts from top level and flows
to lower level.
iv) Performance Oriented:
Directing is a performance oriented function. The main motive of directing is bringing
efficiency in performance. Directing converts plans into performance. Performance is the essence of
directing. Directing functions direct the performance of individuals towards achievement of organisational
goal.
v) Human Element:
Directing function involves study and molding of human behaviour. It improves
interpersonal and intergroup relationship. It motivates employees to work with their best ability.
Importance of Directing :
Plans remain mere plans unless they are put into action. In the absence of direction,
subordinates will have no idea as to what to do. They will probably not be inspired to complete the job
satisfactorily. Implementation of plans is, thus, largely the concern of directing function. As a function of
management, directing is useful in many ways. They are as follows :
Page 5


DIRECTING
Meaning  and concept of Directing :
Directing is an important element of management without which nothing in the 
managerial process can achieve success. Direction is the very essence of management. Infact, it is the 
sum total of all managerial efforts to see the organisation marching towards its defined goals.
The managerial function of directing is like the activities of a teacher in a
classroom. In order to teach, a teacher has to guide his students, maintain discipline, inspire them and
lead them to the desired goal. It is a very important function in the management of any enterprise. It
helps the managers in ensuring quality performance of jobs by the employees and achievement of
organisational goals. It involves supervision, communication and providing leadership to the
subordinates and motivating them to contribute to their best of capability. In this lesson we shall learn
about this function in detail.
While managing an enterprise, managers have to get things done through people. In order to be able to
do so, they have to undertake many activities, like guide the people who work under them, inspire and
lead them to achieve common objectives. An office manager, for instance, has to supervise the activities
of his subordinates, i.e., typists, office assistants, dispatchers, accounts clerks, etc. He has to issue
instructions to them and describe and illustrate the work and related activities. He has to tell them what
to do, and how to do it. The office manager can plan, organise and appoint people, but he can not get
things done, unless he assigns specific duties to his subordinates and motivates them to perform well. All
these activities of a manager constitute the directing function.
Definition of Directing :
• According to S.S Chatterjee, “Direction is the sum total of managerial efforts that is applied for 
guiding and inspiring the working teams to make better accomplishments in the organisation.”
• According to Dale Opines, “Direction is telling people what to do and seeing that they do it to the 
best of their ability.It includes making assignments, explaining procedures ,seeing that mistakes are 
correcred, providing on the job instruction and of course issuing orders.”
Thus, directing is concerned with instructing, guiding, supervising and inspiring people in the
organisation to achieve its objectives. It is the process of telling people what to do and seeing that
they do it in the best possible manner. The directing function thus, involves:
• Telling people what is to be done and explaining to them how to do it.
• Issuing instructions and orders to subordinates to carryout their assignments as scheduled.
• Supervising their activities.
• Inspiring them to meet the mangers expectation and contribute towards the achievement of
organisational objectives.
Features of Directing :
They are explained as follows :
i) Directing Initiates Action:
Other functions prepare a base or setting of action, i. e., how action has to be carried on the 
directing initiate or start action. By giving directions or instructions the managers get the work started in 
the organisation.
ii) Directing takes place at every level:
Directing is a pervasive function as it is performed by managers at all levels and in all
locations. Every manager has to supervise, guide, motivate and communicate with his subordinate to get
things done. However, the time spent in directing is comparatively more at operational level of
management. Directing takes place wherever superior subordinate relation exists.
iii) Directing flows From Top to Bottom:
Directions are given by managers to their subordinates. Every manager can direct his
immediate subordinate and take directions from immediate boss. Directing starts from top level and flows
to lower level.
iv) Performance Oriented:
Directing is a performance oriented function. The main motive of directing is bringing
efficiency in performance. Directing converts plans into performance. Performance is the essence of
directing. Directing functions direct the performance of individuals towards achievement of organisational
goal.
v) Human Element:
Directing function involves study and molding of human behaviour. It improves
interpersonal and intergroup relationship. It motivates employees to work with their best ability.
Importance of Directing :
Plans remain mere plans unless they are put into action. In the absence of direction,
subordinates will have no idea as to what to do. They will probably not be inspired to complete the job
satisfactorily. Implementation of plans is, thus, largely the concern of directing function. As a function of
management, directing is useful in many ways. They are as follows :
i) It guides and helps the subordinates to complete the given task properly and as per schedule.
ii) It provides the necessary motivation to subordinates to complete the work satisfactorily and strive 
to do them best.
iii) It helps in maintaining discipline and rewarding those who do well.
iv) Directing involves supervision, which is essential to make sure that work is performed according 
to the orders and instructions.
v) Different people perform different activities in the organisation. All the activities are interrelated. 
In order to co-ordinate the activities carried out in different parts and to ensure that they are 
performed well, directing is important. It thus, helps to integrate the various activities and so also 
the individual goals with organisational goals.
vi) Directing involves leadership that essentially helps in creating appropriate work environment and 
build up team spirit.