PPT - Directing | Business Studies (BST) Class 12 - Commerce PDF Download

 Page 1


D i r e c t i n g
Page 2


D i r e c t i n g
Introduction to Directing
Definition
Directing means instructing, 
guiding, counselling, 
motivating and leading 
people to achieve 
organizational objectives.
Real-World 
Examples
Hotel owners directing staff, 
teachers guiding students, 
film directors instructing 
artists - all to achieve 
predetermined objectives.
Leadership Focus
Business organizations value managers who can lead effectively. 
Good directing instills leadership qualities in all managers.
Page 3


D i r e c t i n g
Introduction to Directing
Definition
Directing means instructing, 
guiding, counselling, 
motivating and leading 
people to achieve 
organizational objectives.
Real-World 
Examples
Hotel owners directing staff, 
teachers guiding students, 
film directors instructing 
artists - all to achieve 
predetermined objectives.
Leadership Focus
Business organizations value managers who can lead effectively. 
Good directing instills leadership qualities in all managers.
Characteristics of Directing
1
Initiates Action
While other functions prepare settings, directing 
initiates action in the organization.
2
Occurs at All Levels
Every manager from top executive to supervisor 
performs directing wherever superior-subordinate 
relations exist.
3
Continuous Process
Directing continues throughout an organization's life 
regardless of who occupies managerial positions.
4
Top-Down Flow
Directing initiates at top level and flows downward 
through organizational hierarchy.
Page 4


D i r e c t i n g
Introduction to Directing
Definition
Directing means instructing, 
guiding, counselling, 
motivating and leading 
people to achieve 
organizational objectives.
Real-World 
Examples
Hotel owners directing staff, 
teachers guiding students, 
film directors instructing 
artists - all to achieve 
predetermined objectives.
Leadership Focus
Business organizations value managers who can lead effectively. 
Good directing instills leadership qualities in all managers.
Characteristics of Directing
1
Initiates Action
While other functions prepare settings, directing 
initiates action in the organization.
2
Occurs at All Levels
Every manager from top executive to supervisor 
performs directing wherever superior-subordinate 
relations exist.
3
Continuous Process
Directing continues throughout an organization's life 
regardless of who occupies managerial positions.
4
Top-Down Flow
Directing initiates at top level and flows downward 
through organizational hierarchy.
Importance of Directing
Initiates Action
Helps people start working 
toward desired objectives. 
Clear guidance helps 
workers achieve targets.
Integrates Efforts
Ensures individual efforts 
contribute to organizational 
performance. Good 
leadership convinces 
employees that teamwork 
leads to success.
Realizes Potential
Motivates employees to 
fully utilize their 
capabilities through 
effective leadership.
Facilitates Change
Reduces resistance to 
organizational changes 
through motivation, 
communication and 
leadership.
Page 5


D i r e c t i n g
Introduction to Directing
Definition
Directing means instructing, 
guiding, counselling, 
motivating and leading 
people to achieve 
organizational objectives.
Real-World 
Examples
Hotel owners directing staff, 
teachers guiding students, 
film directors instructing 
artists - all to achieve 
predetermined objectives.
Leadership Focus
Business organizations value managers who can lead effectively. 
Good directing instills leadership qualities in all managers.
Characteristics of Directing
1
Initiates Action
While other functions prepare settings, directing 
initiates action in the organization.
2
Occurs at All Levels
Every manager from top executive to supervisor 
performs directing wherever superior-subordinate 
relations exist.
3
Continuous Process
Directing continues throughout an organization's life 
regardless of who occupies managerial positions.
4
Top-Down Flow
Directing initiates at top level and flows downward 
through organizational hierarchy.
Importance of Directing
Initiates Action
Helps people start working 
toward desired objectives. 
Clear guidance helps 
workers achieve targets.
Integrates Efforts
Ensures individual efforts 
contribute to organizational 
performance. Good 
leadership convinces 
employees that teamwork 
leads to success.
Realizes Potential
Motivates employees to 
fully utilize their 
capabilities through 
effective leadership.
Facilitates Change
Reduces resistance to 
organizational changes 
through motivation, 
communication and 
leadership.
Principles of Directing
1
Maximum Individual 
Contribution
Directing techniques must 
help everyone contribute to 
their maximum potential for 
organizational goals.
2
Harmony of 
Objectives
Good directing creates 
harmony between individual 
and organizational 
objectives.
3
Unity of Command
A person should receive 
instructions from only one 
superior to avoid confusion 
and conflict.
4
Appropriate 
Techniques
Use suitable motivational 
and leadership techniques 
based on subordinates' 
needs, capabilities, and 
attitudes.