Page 1
29
UNIT –2: ENTREPRENEURIAL PLANNING
“Logic will get you from A to B. Imagination will take you everywhere.”
– Albert Einstein
Learning Objectives
The learner would be able to:
? Enlist the type of economic activities
? Understand the forms of business organization
? Understand the meaning of business plan
? Understand the format of business plan
? Understand the organizational plan
? Understand the production plan
? Understand the human resources plan
? Understand the operational plan
? Understand the financial plan
? Understand the marketing plan
? Enlist the various formalities required for starting a
business
Human life is built around work. Because of being a bundle of recurring needs and wants, every
person is engaged in some kind of activity with a view to earn his living and satisfy the material
and social requirements. Activity, a symbol of human life may broadly be categorized into:
a) Economic Activities:
Activities undertaken to earn monetary gains are called economic i.e. activities primarily
concerned with:
? Production
? Distribution and/or
? Consumption of goods and services.
b) Non-Economic activities:
Activities done out of love, care, affection, self-satisfaction, emotions, sympathy,
patriotism etc. but not for money, are known as non-economic.
Types of Economic Activities
Activities which are inspired mainly by economic consideration can be classified in three broad
categories:
1) Profession
2) Employment
3) Business
Content
? Forms of Business Entities
? Creating the Plan
? Business Plan
? Organizational Plan
? Production Plan
? Marketing Plan
? Operational Plan
? Financial Marketing Plan
? Human Resource Planning
? Formalities for starting a
business
Page 2
29
UNIT –2: ENTREPRENEURIAL PLANNING
“Logic will get you from A to B. Imagination will take you everywhere.”
– Albert Einstein
Learning Objectives
The learner would be able to:
? Enlist the type of economic activities
? Understand the forms of business organization
? Understand the meaning of business plan
? Understand the format of business plan
? Understand the organizational plan
? Understand the production plan
? Understand the human resources plan
? Understand the operational plan
? Understand the financial plan
? Understand the marketing plan
? Enlist the various formalities required for starting a
business
Human life is built around work. Because of being a bundle of recurring needs and wants, every
person is engaged in some kind of activity with a view to earn his living and satisfy the material
and social requirements. Activity, a symbol of human life may broadly be categorized into:
a) Economic Activities:
Activities undertaken to earn monetary gains are called economic i.e. activities primarily
concerned with:
? Production
? Distribution and/or
? Consumption of goods and services.
b) Non-Economic activities:
Activities done out of love, care, affection, self-satisfaction, emotions, sympathy,
patriotism etc. but not for money, are known as non-economic.
Types of Economic Activities
Activities which are inspired mainly by economic consideration can be classified in three broad
categories:
1) Profession
2) Employment
3) Business
Content
? Forms of Business Entities
? Creating the Plan
? Business Plan
? Organizational Plan
? Production Plan
? Marketing Plan
? Operational Plan
? Financial Marketing Plan
? Human Resource Planning
? Formalities for starting a
business
30
1) Profession
"Profession is that occupation in which one professes to have acquired specialized knowledge,
which is used either in instructing, guiding or advising others," says the Webster's Dictionary.
Examples: Lawyers, Doctors, Chartered Accountants, Company Secretaries, etc. Thus, the
occupation/activity which requires an individual to apply special knowledge and skills is
said to be a profession.
2) Employment
An activity in which an individual works regularly for others and get remuneration in
return, undertaking personal services as per the agreement of employment.
3) Business
This is our key area of study. 'A state of being busy or occupied', is what 'Business literally
means'. In a way all economic activities related to the production and distribution of
goods and services undertaken for monetary gains, are said to be business.
Activities which are inspired mainly by economic consideration can be classified in three broad
categories:
1) Manufacturing
2) Service
3) Trading
1) Manufacturing:
Production of merchandise for use or sale using labour and machines, tools, chemical and
biological processing, or formulation, may also refer to a range of human activity,
from handicraft to high tech, but is most commonly applied to industrial production, in
which raw materials are transformed into finished goods on a large scale. Such finished
goods may be used for manufacturing other, more complex products, such
as aircrafts, house hold appliances or automobiles, or sold to wholesalers, who in turn sell
them to retailers, who then sell them to end users – the "CONSUMERS".
Manufacturing takes turns under all types of economic system. In a free market economy,
manufacturing is usually directed toward the mass production of products for sale to
consumers at a profit. In a collectivist economy, manufacturing is more frequently
directed by the state to supply a centrally planned economy. In mixed market economies,
manufacturing occurs under some degree of government regulation.
2) Service:
An intangible commodity a type of economic activity that is intangible is not stored and
does not result in ownership. A service is consumed at the point of sale. Services are one
of the two key components of economics, the other being goods. Examples of services
include the transfer of goods, such as the postal service–delivering mail, and the use of
expertise or experience, such as a person visiting a doctor.
Page 3
29
UNIT –2: ENTREPRENEURIAL PLANNING
“Logic will get you from A to B. Imagination will take you everywhere.”
– Albert Einstein
Learning Objectives
The learner would be able to:
? Enlist the type of economic activities
? Understand the forms of business organization
? Understand the meaning of business plan
? Understand the format of business plan
? Understand the organizational plan
? Understand the production plan
? Understand the human resources plan
? Understand the operational plan
? Understand the financial plan
? Understand the marketing plan
? Enlist the various formalities required for starting a
business
Human life is built around work. Because of being a bundle of recurring needs and wants, every
person is engaged in some kind of activity with a view to earn his living and satisfy the material
and social requirements. Activity, a symbol of human life may broadly be categorized into:
a) Economic Activities:
Activities undertaken to earn monetary gains are called economic i.e. activities primarily
concerned with:
? Production
? Distribution and/or
? Consumption of goods and services.
b) Non-Economic activities:
Activities done out of love, care, affection, self-satisfaction, emotions, sympathy,
patriotism etc. but not for money, are known as non-economic.
Types of Economic Activities
Activities which are inspired mainly by economic consideration can be classified in three broad
categories:
1) Profession
2) Employment
3) Business
Content
? Forms of Business Entities
? Creating the Plan
? Business Plan
? Organizational Plan
? Production Plan
? Marketing Plan
? Operational Plan
? Financial Marketing Plan
? Human Resource Planning
? Formalities for starting a
business
30
1) Profession
"Profession is that occupation in which one professes to have acquired specialized knowledge,
which is used either in instructing, guiding or advising others," says the Webster's Dictionary.
Examples: Lawyers, Doctors, Chartered Accountants, Company Secretaries, etc. Thus, the
occupation/activity which requires an individual to apply special knowledge and skills is
said to be a profession.
2) Employment
An activity in which an individual works regularly for others and get remuneration in
return, undertaking personal services as per the agreement of employment.
3) Business
This is our key area of study. 'A state of being busy or occupied', is what 'Business literally
means'. In a way all economic activities related to the production and distribution of
goods and services undertaken for monetary gains, are said to be business.
Activities which are inspired mainly by economic consideration can be classified in three broad
categories:
1) Manufacturing
2) Service
3) Trading
1) Manufacturing:
Production of merchandise for use or sale using labour and machines, tools, chemical and
biological processing, or formulation, may also refer to a range of human activity,
from handicraft to high tech, but is most commonly applied to industrial production, in
which raw materials are transformed into finished goods on a large scale. Such finished
goods may be used for manufacturing other, more complex products, such
as aircrafts, house hold appliances or automobiles, or sold to wholesalers, who in turn sell
them to retailers, who then sell them to end users – the "CONSUMERS".
Manufacturing takes turns under all types of economic system. In a free market economy,
manufacturing is usually directed toward the mass production of products for sale to
consumers at a profit. In a collectivist economy, manufacturing is more frequently
directed by the state to supply a centrally planned economy. In mixed market economies,
manufacturing occurs under some degree of government regulation.
2) Service:
An intangible commodity a type of economic activity that is intangible is not stored and
does not result in ownership. A service is consumed at the point of sale. Services are one
of the two key components of economics, the other being goods. Examples of services
include the transfer of goods, such as the postal service–delivering mail, and the use of
expertise or experience, such as a person visiting a doctor.
31
Service sector includes commercial firms engaged in banking, communication, transport,
insurance, warehousing etc. This sector constitutes the basic infrastructure which is a must
for smooth flow of business activities. In the recent past, the role of service sector in the
Indian economy is growing faster than agriculture and industry.
3) Trading:
Not a new phenomenon we've been doing it for centuries! The trade that occurred among the
most primitive humans has evolved considerably over time. Trading is;
? the activity or process of buying, selling, or exchanging goods or services
? the amount of things or services that are bought and sold : the money made by buying
and selling things or services
? the act of exchanging one thing for another
Thus, in nutshell, our key area of study is - BUSINESS. 'A state of being busy or occupied',
is what 'Business literally means'. In a way all economic activities related to the
production and distribution of goods and services undertaken for monetary gains are said
to be business.
Different Authors, Different Opinions
Business is "whole complex field of commerce and industry, the basic industries, process and
manufacturing and the network of ancillary services, distribution, banking, insurance, transport
and so on which serve and interpenetrate the world of business as a whole." — F.C. Hooper
Business may be defined as "an activity in which different persons exchange something of value
whether goods and services for mutual gain or profit." — Peterson and Plowman
"An institution organized and operated to provide goods and services to the society under the
incentive of private gain", is said to be business. — Wheeler
Business is a continuous human economic activity with an objective to earn profit by
producing, buying and selling of goods and services. Irrespective of size, nature, scale or
ownership, an activity is referred as business if it exhibits the following essential
characteristics:
1) Entrepreneur's presence
There must be someone/person to take initiative for establishing a business and
undertake the risk associated with the same.
2) Economic activity
All those activities related to the production and/or distribution of goods and services,
with economic motive i.e. profit can form part of business.
3) Production or procurement of goods and services
A business which either produces or procures goods and services for offering them to
consumers, could be:
Page 4
29
UNIT –2: ENTREPRENEURIAL PLANNING
“Logic will get you from A to B. Imagination will take you everywhere.”
– Albert Einstein
Learning Objectives
The learner would be able to:
? Enlist the type of economic activities
? Understand the forms of business organization
? Understand the meaning of business plan
? Understand the format of business plan
? Understand the organizational plan
? Understand the production plan
? Understand the human resources plan
? Understand the operational plan
? Understand the financial plan
? Understand the marketing plan
? Enlist the various formalities required for starting a
business
Human life is built around work. Because of being a bundle of recurring needs and wants, every
person is engaged in some kind of activity with a view to earn his living and satisfy the material
and social requirements. Activity, a symbol of human life may broadly be categorized into:
a) Economic Activities:
Activities undertaken to earn monetary gains are called economic i.e. activities primarily
concerned with:
? Production
? Distribution and/or
? Consumption of goods and services.
b) Non-Economic activities:
Activities done out of love, care, affection, self-satisfaction, emotions, sympathy,
patriotism etc. but not for money, are known as non-economic.
Types of Economic Activities
Activities which are inspired mainly by economic consideration can be classified in three broad
categories:
1) Profession
2) Employment
3) Business
Content
? Forms of Business Entities
? Creating the Plan
? Business Plan
? Organizational Plan
? Production Plan
? Marketing Plan
? Operational Plan
? Financial Marketing Plan
? Human Resource Planning
? Formalities for starting a
business
30
1) Profession
"Profession is that occupation in which one professes to have acquired specialized knowledge,
which is used either in instructing, guiding or advising others," says the Webster's Dictionary.
Examples: Lawyers, Doctors, Chartered Accountants, Company Secretaries, etc. Thus, the
occupation/activity which requires an individual to apply special knowledge and skills is
said to be a profession.
2) Employment
An activity in which an individual works regularly for others and get remuneration in
return, undertaking personal services as per the agreement of employment.
3) Business
This is our key area of study. 'A state of being busy or occupied', is what 'Business literally
means'. In a way all economic activities related to the production and distribution of
goods and services undertaken for monetary gains, are said to be business.
Activities which are inspired mainly by economic consideration can be classified in three broad
categories:
1) Manufacturing
2) Service
3) Trading
1) Manufacturing:
Production of merchandise for use or sale using labour and machines, tools, chemical and
biological processing, or formulation, may also refer to a range of human activity,
from handicraft to high tech, but is most commonly applied to industrial production, in
which raw materials are transformed into finished goods on a large scale. Such finished
goods may be used for manufacturing other, more complex products, such
as aircrafts, house hold appliances or automobiles, or sold to wholesalers, who in turn sell
them to retailers, who then sell them to end users – the "CONSUMERS".
Manufacturing takes turns under all types of economic system. In a free market economy,
manufacturing is usually directed toward the mass production of products for sale to
consumers at a profit. In a collectivist economy, manufacturing is more frequently
directed by the state to supply a centrally planned economy. In mixed market economies,
manufacturing occurs under some degree of government regulation.
2) Service:
An intangible commodity a type of economic activity that is intangible is not stored and
does not result in ownership. A service is consumed at the point of sale. Services are one
of the two key components of economics, the other being goods. Examples of services
include the transfer of goods, such as the postal service–delivering mail, and the use of
expertise or experience, such as a person visiting a doctor.
31
Service sector includes commercial firms engaged in banking, communication, transport,
insurance, warehousing etc. This sector constitutes the basic infrastructure which is a must
for smooth flow of business activities. In the recent past, the role of service sector in the
Indian economy is growing faster than agriculture and industry.
3) Trading:
Not a new phenomenon we've been doing it for centuries! The trade that occurred among the
most primitive humans has evolved considerably over time. Trading is;
? the activity or process of buying, selling, or exchanging goods or services
? the amount of things or services that are bought and sold : the money made by buying
and selling things or services
? the act of exchanging one thing for another
Thus, in nutshell, our key area of study is - BUSINESS. 'A state of being busy or occupied',
is what 'Business literally means'. In a way all economic activities related to the
production and distribution of goods and services undertaken for monetary gains are said
to be business.
Different Authors, Different Opinions
Business is "whole complex field of commerce and industry, the basic industries, process and
manufacturing and the network of ancillary services, distribution, banking, insurance, transport
and so on which serve and interpenetrate the world of business as a whole." — F.C. Hooper
Business may be defined as "an activity in which different persons exchange something of value
whether goods and services for mutual gain or profit." — Peterson and Plowman
"An institution organized and operated to provide goods and services to the society under the
incentive of private gain", is said to be business. — Wheeler
Business is a continuous human economic activity with an objective to earn profit by
producing, buying and selling of goods and services. Irrespective of size, nature, scale or
ownership, an activity is referred as business if it exhibits the following essential
characteristics:
1) Entrepreneur's presence
There must be someone/person to take initiative for establishing a business and
undertake the risk associated with the same.
2) Economic activity
All those activities related to the production and/or distribution of goods and services,
with economic motive i.e. profit can form part of business.
3) Production or procurement of goods and services
A business which either produces or procures goods and services for offering them to
consumers, could be:
32
a) Consumer's goods
b) Producer's goods
c) Services
4) Sale or exchange of goods and services
A business must involve sale, exchange or transfer of goods and/or services for the
satisfaction of human needs against a value/price. Goods/services purchased or
produced for personal/self-consumption, is not a business.
5) Regularity
One time transaction or dealing in goods and services is not business, even if one earns
profit in return. Business must be done regularly.
6) Utility creation
Business activities result in creation of utilities i.e.
a) Form utility – Changing the form of raw material into finished product creates form
utility.
b) Place utility – From the place of production, transporting goods to the place of
consumption results in place utility.
c) Time utility – The process of storing the goods when not required to supplying them
when required generates time utility.
7) Profit earning
Profit is the reward for undertaking a business activity as no business can survive for long
without earning profits.
8) Uncertainty of return
Business does not guarantee for the return of either principal amount invested in the
business or the profit.
9) Element of risk
Business involves risk i.e., uncertainty. 'Higher the risk, higher the profit' goes the old
proverb. The actual business situation is affected by a variety of uncontrollable external
factors casting favourable or unfavourable impact on business. Thus, the risk element
keeps a businessman vigilant and going.
Forms of business organisation
Setting-up a business is not an easy task. An enterprise is a separate and distinct unit,
institutionally arranged to conduct any type of business activity.
It needs to combine the necessary things such as materials, tools, equipment, working space and
bring together all of them in a systematic and effective manner to accomplish the entrepreneur's
desired objective.
Page 5
29
UNIT –2: ENTREPRENEURIAL PLANNING
“Logic will get you from A to B. Imagination will take you everywhere.”
– Albert Einstein
Learning Objectives
The learner would be able to:
? Enlist the type of economic activities
? Understand the forms of business organization
? Understand the meaning of business plan
? Understand the format of business plan
? Understand the organizational plan
? Understand the production plan
? Understand the human resources plan
? Understand the operational plan
? Understand the financial plan
? Understand the marketing plan
? Enlist the various formalities required for starting a
business
Human life is built around work. Because of being a bundle of recurring needs and wants, every
person is engaged in some kind of activity with a view to earn his living and satisfy the material
and social requirements. Activity, a symbol of human life may broadly be categorized into:
a) Economic Activities:
Activities undertaken to earn monetary gains are called economic i.e. activities primarily
concerned with:
? Production
? Distribution and/or
? Consumption of goods and services.
b) Non-Economic activities:
Activities done out of love, care, affection, self-satisfaction, emotions, sympathy,
patriotism etc. but not for money, are known as non-economic.
Types of Economic Activities
Activities which are inspired mainly by economic consideration can be classified in three broad
categories:
1) Profession
2) Employment
3) Business
Content
? Forms of Business Entities
? Creating the Plan
? Business Plan
? Organizational Plan
? Production Plan
? Marketing Plan
? Operational Plan
? Financial Marketing Plan
? Human Resource Planning
? Formalities for starting a
business
30
1) Profession
"Profession is that occupation in which one professes to have acquired specialized knowledge,
which is used either in instructing, guiding or advising others," says the Webster's Dictionary.
Examples: Lawyers, Doctors, Chartered Accountants, Company Secretaries, etc. Thus, the
occupation/activity which requires an individual to apply special knowledge and skills is
said to be a profession.
2) Employment
An activity in which an individual works regularly for others and get remuneration in
return, undertaking personal services as per the agreement of employment.
3) Business
This is our key area of study. 'A state of being busy or occupied', is what 'Business literally
means'. In a way all economic activities related to the production and distribution of
goods and services undertaken for monetary gains, are said to be business.
Activities which are inspired mainly by economic consideration can be classified in three broad
categories:
1) Manufacturing
2) Service
3) Trading
1) Manufacturing:
Production of merchandise for use or sale using labour and machines, tools, chemical and
biological processing, or formulation, may also refer to a range of human activity,
from handicraft to high tech, but is most commonly applied to industrial production, in
which raw materials are transformed into finished goods on a large scale. Such finished
goods may be used for manufacturing other, more complex products, such
as aircrafts, house hold appliances or automobiles, or sold to wholesalers, who in turn sell
them to retailers, who then sell them to end users – the "CONSUMERS".
Manufacturing takes turns under all types of economic system. In a free market economy,
manufacturing is usually directed toward the mass production of products for sale to
consumers at a profit. In a collectivist economy, manufacturing is more frequently
directed by the state to supply a centrally planned economy. In mixed market economies,
manufacturing occurs under some degree of government regulation.
2) Service:
An intangible commodity a type of economic activity that is intangible is not stored and
does not result in ownership. A service is consumed at the point of sale. Services are one
of the two key components of economics, the other being goods. Examples of services
include the transfer of goods, such as the postal service–delivering mail, and the use of
expertise or experience, such as a person visiting a doctor.
31
Service sector includes commercial firms engaged in banking, communication, transport,
insurance, warehousing etc. This sector constitutes the basic infrastructure which is a must
for smooth flow of business activities. In the recent past, the role of service sector in the
Indian economy is growing faster than agriculture and industry.
3) Trading:
Not a new phenomenon we've been doing it for centuries! The trade that occurred among the
most primitive humans has evolved considerably over time. Trading is;
? the activity or process of buying, selling, or exchanging goods or services
? the amount of things or services that are bought and sold : the money made by buying
and selling things or services
? the act of exchanging one thing for another
Thus, in nutshell, our key area of study is - BUSINESS. 'A state of being busy or occupied',
is what 'Business literally means'. In a way all economic activities related to the
production and distribution of goods and services undertaken for monetary gains are said
to be business.
Different Authors, Different Opinions
Business is "whole complex field of commerce and industry, the basic industries, process and
manufacturing and the network of ancillary services, distribution, banking, insurance, transport
and so on which serve and interpenetrate the world of business as a whole." — F.C. Hooper
Business may be defined as "an activity in which different persons exchange something of value
whether goods and services for mutual gain or profit." — Peterson and Plowman
"An institution organized and operated to provide goods and services to the society under the
incentive of private gain", is said to be business. — Wheeler
Business is a continuous human economic activity with an objective to earn profit by
producing, buying and selling of goods and services. Irrespective of size, nature, scale or
ownership, an activity is referred as business if it exhibits the following essential
characteristics:
1) Entrepreneur's presence
There must be someone/person to take initiative for establishing a business and
undertake the risk associated with the same.
2) Economic activity
All those activities related to the production and/or distribution of goods and services,
with economic motive i.e. profit can form part of business.
3) Production or procurement of goods and services
A business which either produces or procures goods and services for offering them to
consumers, could be:
32
a) Consumer's goods
b) Producer's goods
c) Services
4) Sale or exchange of goods and services
A business must involve sale, exchange or transfer of goods and/or services for the
satisfaction of human needs against a value/price. Goods/services purchased or
produced for personal/self-consumption, is not a business.
5) Regularity
One time transaction or dealing in goods and services is not business, even if one earns
profit in return. Business must be done regularly.
6) Utility creation
Business activities result in creation of utilities i.e.
a) Form utility – Changing the form of raw material into finished product creates form
utility.
b) Place utility – From the place of production, transporting goods to the place of
consumption results in place utility.
c) Time utility – The process of storing the goods when not required to supplying them
when required generates time utility.
7) Profit earning
Profit is the reward for undertaking a business activity as no business can survive for long
without earning profits.
8) Uncertainty of return
Business does not guarantee for the return of either principal amount invested in the
business or the profit.
9) Element of risk
Business involves risk i.e., uncertainty. 'Higher the risk, higher the profit' goes the old
proverb. The actual business situation is affected by a variety of uncontrollable external
factors casting favourable or unfavourable impact on business. Thus, the risk element
keeps a businessman vigilant and going.
Forms of business organisation
Setting-up a business is not an easy task. An enterprise is a separate and distinct unit,
institutionally arranged to conduct any type of business activity.
It needs to combine the necessary things such as materials, tools, equipment, working space and
bring together all of them in a systematic and effective manner to accomplish the entrepreneur's
desired objective.
33
Thus, every business entity needs to select an appropriate legal structure or framework to work
in. This legal structure determines the extent of ownership and responsibility of proprietor(s).
Appropriate form of organisation strongly influences the enterprise's success and future
prospects.
Once selected, changing the 'form' is quite a complex, time consuming and costly affair.
Forms of enterprises
From the point of view of ownership and management, business enterprises may be broadly
classified under three categories.
1) Private sector enterprises
2) Public sector enterprises
3) Joint sector
1) Private sector enterprises
The enterprises which are owned, controlled, and managed by private individuals, with
the main objective of earning profit comes under this category.
Private individuals thus could start a venture as:
a) Sole-proprietorship
b) Partnership
c) Joint Hindu family business
Forms of
Business
Enterprise
Private Sector
Sole
Proprietorship
Partnership
Joint Stock
Company
Hindu
Undivided
Family
Co-operative
Society
Public Sector
Departmental
Undertaking
Public
Corporations
Statutory
Corporation
Joint Sector
Read More