UGC NET Past Year Question Paper II: Mass communication & Journalism (July 2018)

 Page 1


Instructions for the Candidates
1. Write your roll number in the space provided on the top of
this page.
2. This paper consists of hundred multiple-choice type of
questions.
3. At the commencement of examination, the question booklet
will be given to you.  In the first 5 minutes, you are requested
to open the booklet and compulsorily examine it as below :
(i) To have access to the Question Booklet, tear off the
paper seal on the edge of this cover page.  Do not accept
a booklet without sticker-seal and do not accept an open
booklet.
(ii) Tally the number of pages and number of questions in
the booklet with the information printed on the cover
page.  Faulty booklets due to pages/questions missing
or duplicate or not in serial order or any other
discrepancy should be got replaced immediately by a
correct booklet from the invigilator within the period
of 5 minutes.  Afterwards, neither the Question Booklet
will be replaced nor any extra time will be given.
(iii) After this verification is over, the Test Booklet Number
should be entered on the OMR Sheet and the OMR Sheet
Number should be entered on this Test Booklet.
4. Each item has four alternative responses marked (1), (2), (3)
and (4).  You have to darken the circle as indicated below on
the correct response against each item.
Example :      where (3) is the correct response.
5. Your responses to the items are to be indicated in the OMR
Sheet given inside the Booklet only.  If you mark your
response at any place other than in the circle in the OMR
Sheet, it will not be evaluated.
6. Read instructions given inside carefully.
7. Rough Work is to be done in the end of this booklet.
8. If you write your Name, Roll Number, Phone Number or
put any mark on any part of the OMR Sheet, except for the
space allotted for the relevant entries, which may disclose
your identity, or use abusive language or employ any other
unfair means, such as change of response by scratching or
using white fluid, you will render yourself liable to
disqualification.
9. You have to return the original OMR Sheet to the invigilators
at the end of the examination compulsorily and must not
carry it with you outside the Examination Hall.  You are
however, allowed to carry original question booklet on
conclusion of examination.
10. Use only Blue/Black Ball point pen.
11. Use of any calculator or log table etc., is prohibited.
12. There are no negative marks for incorrect answers.
13. In case of any discrepancy in the English and Hindi versions,
English version will be taken as final.
¬/UË?ÊÊÁÕ¸ÿÙ¢ ??§ Á‹8 ÁŸŒ?¸‡Ê
1. ß‚ ¬ÎDU ??§ ™§¬/U ÁŸÿà SÕÊŸ ¬/U •¬ŸÊ /UÙ‹U Ÿê’/U Á‹Áp8–
2. ß‚ ¬?‡Ÿ-¬òÊ ??¢ ‚ÊÒ ’„ÈÁ??§À¬Ëÿ ¬?‡Ÿ „Ò¥–
3. ¬/UË?ÊÊ ¬?Ê/êU÷ „ÙŸ? ¬/U, ¬?‡Ÿ-¬ÈÁSÃ?§Ê •Ê¬?§Ù Œ? ŒË ¡Êÿ?ªË–  ¬„‹?U ¬UÊ°ø Á?Ÿ˜U
•Ê¬?§Ù ¬?‡Ÿ-¬ÈÁSÃ?§Ê pÙ‹Ÿ? ÃÕÊ ©‚?§Ë ÁŸêŸÁ‹Ápà ¡Ê°ø ??§ Á‹8 ÁŒÿ?
¡Êÿ?¢ª?, Á¡‚?§Ë ¡Ê°ø •Ê¬?§Ù •?‡ÿ ?§/UŸË „Ò —
(i) ¬?‡Ÿ-¬ÈÁSÃ?§Ê pÙ‹Ÿ? ??§ Á‹8 ¬ÈÁSÃ?§Ê ¬/U ‹ªË ?§Êª¡ ?§Ë ‚Ë‹ ?§Ê?
»§Ê«? ‹?¢U–  pÈ‹Ë „È߸ ÿÊ Á’ŸÊ S˜UË?§/U-‚Ë‹U ?§Ë ¬ÈÁSÃ?§Ê S?Ë?§Ê/U Ÿ ?§/?¢U–
(ii) ?§?/U ¬ÎDU ¬/U ¿U¬? ÁŸŒ?¸‡ÊÊŸÈ‚Ê/U ¬?‡Ÿ-¬ÈÁSÃ?§Ê ??§ ¬ÎDU ÃÕÊ ¬?‡ŸÙ¢ ?§Ë
‚¢ÅÿÊ ?§Ù •ë¿UË Ã/U„ øÒ?§ ?§/U ‹?¢U Á?§ ÿ? ¬Í/?U „Ò¢U–  ŒÙ·¬Íáʸ ¬ÈÁSÃ?§Ê
Á¡Ÿ??¢ ¬ÎDU/¬?‡Ÿ ?§? „Ù¢ ÿÊ ŒÈ’Ê/UÊ •Ê ªÿ? „Ù¢ ÿÊ ‚ËÁ/Uÿ‹U ??¢ Ÿ „Ù¢
•ÕʸØ Á?§‚Ë ÷Ë ¬??§Ê/U ?§Ë òÊÈÁ˜U¬Íáʸ ¬ÈÁSÃ?§Ê S?Ë?§Ê/U Ÿ ?§/?¢U ÃÕÊ
©‚Ë ‚?ÿ ©‚? ‹Ui˜UÊ?§/U ©‚??§ SÕÊŸ ¬/U ŒÍ‚/UË ‚„Ë ¬?‡Ÿ-¬ÈÁSÃ?§Ê ‹?
‹?¢– U ß‚??§ Á‹8 •Ê¬?§Ù ¬Ê°ø Á?Ÿ˜U ÁŒÿ? ¡Êÿ?¢ª?–  ©‚??§ ’ÊŒ Ÿ ÃÙ
•Ê¬?§Ë ¬?‡Ÿ-¬ÈÁSÃ?§Ê ?ʬ‚ ‹Ë ¡Êÿ?ªË •i/U Ÿ „Ë •Ê¬?§Ù •ÁÃÁ/UQ§
‚?ÿ ÁŒÿÊ ¡Êÿ?ªÊ–
(iii) ß‚ ¡Ê°ø ??§ ’ÊŒ ¬?‡Ÿ-¬ÈÁSÃ?§Ê ?§Ê Ÿ¥’/U OMR ¬òÊ?§ ¬/U •¢Á?§Ã ?§/?¢U
•Ui/U OMR ¬òÊ?§ ?§Ê Ÿ¥’/U ß‚ ¬?‡Ÿ-¬ÈÁSÃ?§Ê ¬/U •¢Á?§Ã ?§/U Œ?¢–
4. ¬?àÿ??§ ¬?‡Ÿ ??§ Á‹8 øÊ/U ©ûÊ/U Á??§À¬ (1), (2), (3) ÃÕÊ (4) ÁŒÿ? ªÿ? „Ò¢–
•Ê¬?§Ù ‚„Ë ©ûÊ/U ??§ ?ÎûÊ ?§Ù ¬?Ÿ ‚? ÷/U?§/U ?§Ê‹Ê ?§/UŸÊ „Ò ¡Ò‚Ê Á?§ ŸËø?
ÁŒpÊÿÊ ªÿÊ „Ò–
©ŒÊ„/UáÊ —    ¡’Á?§ (3) ‚„Ë ©ûÊ/U „Ò–
5. ¬?‡ŸÊ?¥ ??§ ©ûÊ/U ??§?‹ ¬?‡Ÿ ¬ÈÁSÃ?§Ê ??§ •ãŒ/U ÁŒÿ? ªÿ? OMRU ¬òÊ?§ ¬/U „Ë
•¥Á?§Ã ?§/UŸ? „Ò¥–  ÿÁŒ •Ê¬ OMRU ¬òÊ?§ ¬/U ÁŒÿ? ªÿ? ?ÎûÊ ??§ •‹Ê?Ê Á?§‚Ë
•ãÿ SÕÊŸ ¬/U ©ûÊ/U ÁøqÊ¢Á?§Ã ?§/UÃ? „Ò¥, ÃÙ ©‚?§Ê ?ÍÀUÿÊ¢?§Ÿ Ÿ„Ë¢ „٪ʖ
6. •ãŒ/U ÁŒÿ? ªÿ? ÁŸŒ?¸‡ÊÙ¢ ?§Ù äÿÊŸ¬Í?¸?§ ¬…??¢U–
7. ?§ìÊÊ ?§Ê? (Rough Work) ß‚ ¬ÈÁSÃ?§Ê ??§ •ÁãÃ? ¬ÎDU ¬/U ?§/?¢U–
8. ÿÁŒ •Ê¬ OMR ¬òÊ?§ ¬/U ÁŸÿà SÕÊŸ ??§ •‹Ê?Ê •¬ŸÊ ŸÊ?, /UÊ?‹ Ÿê’/U,
»§Ê?Ÿ Ÿê’/U ÿÊ ?§Ê?߸ ÷Ë 8?‚Ê Áøq Á¡‚‚? •Ê¬?§Ë ¬„øÊŸ „Ê? ‚??§, •¥Á?§Ã ?§/UÃ?
„Ò¥ •Õ?Ê •÷Œ? ÷Ê·Ê ?§Ê ¬?ÿÊ?ª ?§/UÃ? „Ò¥, ÿÊ ?§Ê?߸ •ãÿ •ŸÈÁøà ‚ÊœŸ ?§Ê
¬?ÿÊ?ª ?§/UÃ? „Ò¥, ¡Ò‚? Á?§ •¥Á?§Ã Á?§ÿ? ªÿ? ©ûÊ/U ?§Ê? Á?˜UÊŸÊ ÿÊ ‚»?§Œ SÿÊ„Ë ‚?
’Œ‹ŸÊ ÃÊ? ¬/UË?ÊÊ ??§ Á‹ÿ? •ÿÊ?Çÿ ÉÊÊ?Á·Ã Á?§ÿ? ¡Ê ‚?§Ã? „Ò¥–
9. •Ê¬?§Ù ¬/UË?ÊÊ ‚?Ê# „ÙŸ? §¬/U ?Í‹ OMR ¬òÊ?§ ÁŸ/UË?Ê?§ ?„ÙŒÿ ?§Ù ‹Ui˜UÊŸÊ
•Ê?‡ÿ?§ „Ò •i/U ¬/UË?ÊÊ ‚?ÊÁ# ??§ ’ÊŒ ©‚? •¬Ÿ? ‚ÊÕ ¬/UË?ÊÊ ÷?Ÿ ‚? ’Ê„/U
Ÿ ‹??§/U ¡Êÿ?¢–  „Ê‹Ê¥Á?§ •Ê¬ ¬/UË?ÊÊ ‚?ÊÁ# ¬/U ?Í‹ ¬?‡Ÿ-¬ÈÁSÃ?§Ê •¬Ÿ? ‚ÊÕ
‹? ¡Ê ‚?§Ã? „Ò¥–
10. ??§?‹ ŸË‹?/?§Ê‹? ’Ê‹U å?ÊßZ˜U ¬?Ÿ ?§Ê „Ë ¬?ÿÊ?ª ?§/?¢U–
11. Á?§‚Ë ÷Ë ¬??§Ê/U ?§Ê ‚¢ªáÊ?§ (?Ò§‹?ȧ‹?˜U/U) UÿÊ ‹Êª ˜?U’‹ •ÊÁŒ ?§Ê
¬?ÿÙª ?Á¡¸Ã „Ò–
12. ª‹Ã ©ûÊ/UÊ?¥ ??§ Á‹8 ?§Ê?߸ Ÿ?§Ê/UÊà??§ •¥?§ Ÿ„Ë¥ „Ò¥–
13. ÿÁŒ •¥ª??¡Ë ÿÊ Á„¥ŒË Á??/UáÊ ??¥ ?§Ê?߸ Á?‚¥ªÁà „Ê?, ÃÊ? •¥ª??¡Ë Á??/UáÊ •¥ÁÃ?
?ÊŸÊ ¡Ê8ªÊ–
Signature and Name of Invigilator
1. (Signature) 
(Name) 
2. (Signature) 
(Name) 
Roll No. 
(In words)
Roll No.
(In figures as per admission card)
PAPER - II
MASS COMMUNICATION AND
JOURNALISM
Time : 2 hours] [Maximum Marks : 200
Number of Pages in this Booklet : 40 Number of Questions in this Booklet : 100
OMR Sheet No. : ..........................................................
         
(To be filled by the Candidate)
J 1 8 6 3
1 P.T.O. J-06318
 !J-06318-PAPER-II!
0
Page 2


Instructions for the Candidates
1. Write your roll number in the space provided on the top of
this page.
2. This paper consists of hundred multiple-choice type of
questions.
3. At the commencement of examination, the question booklet
will be given to you.  In the first 5 minutes, you are requested
to open the booklet and compulsorily examine it as below :
(i) To have access to the Question Booklet, tear off the
paper seal on the edge of this cover page.  Do not accept
a booklet without sticker-seal and do not accept an open
booklet.
(ii) Tally the number of pages and number of questions in
the booklet with the information printed on the cover
page.  Faulty booklets due to pages/questions missing
or duplicate or not in serial order or any other
discrepancy should be got replaced immediately by a
correct booklet from the invigilator within the period
of 5 minutes.  Afterwards, neither the Question Booklet
will be replaced nor any extra time will be given.
(iii) After this verification is over, the Test Booklet Number
should be entered on the OMR Sheet and the OMR Sheet
Number should be entered on this Test Booklet.
4. Each item has four alternative responses marked (1), (2), (3)
and (4).  You have to darken the circle as indicated below on
the correct response against each item.
Example :      where (3) is the correct response.
5. Your responses to the items are to be indicated in the OMR
Sheet given inside the Booklet only.  If you mark your
response at any place other than in the circle in the OMR
Sheet, it will not be evaluated.
6. Read instructions given inside carefully.
7. Rough Work is to be done in the end of this booklet.
8. If you write your Name, Roll Number, Phone Number or
put any mark on any part of the OMR Sheet, except for the
space allotted for the relevant entries, which may disclose
your identity, or use abusive language or employ any other
unfair means, such as change of response by scratching or
using white fluid, you will render yourself liable to
disqualification.
9. You have to return the original OMR Sheet to the invigilators
at the end of the examination compulsorily and must not
carry it with you outside the Examination Hall.  You are
however, allowed to carry original question booklet on
conclusion of examination.
10. Use only Blue/Black Ball point pen.
11. Use of any calculator or log table etc., is prohibited.
12. There are no negative marks for incorrect answers.
13. In case of any discrepancy in the English and Hindi versions,
English version will be taken as final.
¬/UË?ÊÊÁÕ¸ÿÙ¢ ??§ Á‹8 ÁŸŒ?¸‡Ê
1. ß‚ ¬ÎDU ??§ ™§¬/U ÁŸÿà SÕÊŸ ¬/U •¬ŸÊ /UÙ‹U Ÿê’/U Á‹Áp8–
2. ß‚ ¬?‡Ÿ-¬òÊ ??¢ ‚ÊÒ ’„ÈÁ??§À¬Ëÿ ¬?‡Ÿ „Ò¥–
3. ¬/UË?ÊÊ ¬?Ê/êU÷ „ÙŸ? ¬/U, ¬?‡Ÿ-¬ÈÁSÃ?§Ê •Ê¬?§Ù Œ? ŒË ¡Êÿ?ªË–  ¬„‹?U ¬UÊ°ø Á?Ÿ˜U
•Ê¬?§Ù ¬?‡Ÿ-¬ÈÁSÃ?§Ê pÙ‹Ÿ? ÃÕÊ ©‚?§Ë ÁŸêŸÁ‹Ápà ¡Ê°ø ??§ Á‹8 ÁŒÿ?
¡Êÿ?¢ª?, Á¡‚?§Ë ¡Ê°ø •Ê¬?§Ù •?‡ÿ ?§/UŸË „Ò —
(i) ¬?‡Ÿ-¬ÈÁSÃ?§Ê pÙ‹Ÿ? ??§ Á‹8 ¬ÈÁSÃ?§Ê ¬/U ‹ªË ?§Êª¡ ?§Ë ‚Ë‹ ?§Ê?
»§Ê«? ‹?¢U–  pÈ‹Ë „È߸ ÿÊ Á’ŸÊ S˜UË?§/U-‚Ë‹U ?§Ë ¬ÈÁSÃ?§Ê S?Ë?§Ê/U Ÿ ?§/?¢U–
(ii) ?§?/U ¬ÎDU ¬/U ¿U¬? ÁŸŒ?¸‡ÊÊŸÈ‚Ê/U ¬?‡Ÿ-¬ÈÁSÃ?§Ê ??§ ¬ÎDU ÃÕÊ ¬?‡ŸÙ¢ ?§Ë
‚¢ÅÿÊ ?§Ù •ë¿UË Ã/U„ øÒ?§ ?§/U ‹?¢U Á?§ ÿ? ¬Í/?U „Ò¢U–  ŒÙ·¬Íáʸ ¬ÈÁSÃ?§Ê
Á¡Ÿ??¢ ¬ÎDU/¬?‡Ÿ ?§? „Ù¢ ÿÊ ŒÈ’Ê/UÊ •Ê ªÿ? „Ù¢ ÿÊ ‚ËÁ/Uÿ‹U ??¢ Ÿ „Ù¢
•ÕʸØ Á?§‚Ë ÷Ë ¬??§Ê/U ?§Ë òÊÈÁ˜U¬Íáʸ ¬ÈÁSÃ?§Ê S?Ë?§Ê/U Ÿ ?§/?¢U ÃÕÊ
©‚Ë ‚?ÿ ©‚? ‹Ui˜UÊ?§/U ©‚??§ SÕÊŸ ¬/U ŒÍ‚/UË ‚„Ë ¬?‡Ÿ-¬ÈÁSÃ?§Ê ‹?
‹?¢– U ß‚??§ Á‹8 •Ê¬?§Ù ¬Ê°ø Á?Ÿ˜U ÁŒÿ? ¡Êÿ?¢ª?–  ©‚??§ ’ÊŒ Ÿ ÃÙ
•Ê¬?§Ë ¬?‡Ÿ-¬ÈÁSÃ?§Ê ?ʬ‚ ‹Ë ¡Êÿ?ªË •i/U Ÿ „Ë •Ê¬?§Ù •ÁÃÁ/UQ§
‚?ÿ ÁŒÿÊ ¡Êÿ?ªÊ–
(iii) ß‚ ¡Ê°ø ??§ ’ÊŒ ¬?‡Ÿ-¬ÈÁSÃ?§Ê ?§Ê Ÿ¥’/U OMR ¬òÊ?§ ¬/U •¢Á?§Ã ?§/?¢U
•Ui/U OMR ¬òÊ?§ ?§Ê Ÿ¥’/U ß‚ ¬?‡Ÿ-¬ÈÁSÃ?§Ê ¬/U •¢Á?§Ã ?§/U Œ?¢–
4. ¬?àÿ??§ ¬?‡Ÿ ??§ Á‹8 øÊ/U ©ûÊ/U Á??§À¬ (1), (2), (3) ÃÕÊ (4) ÁŒÿ? ªÿ? „Ò¢–
•Ê¬?§Ù ‚„Ë ©ûÊ/U ??§ ?ÎûÊ ?§Ù ¬?Ÿ ‚? ÷/U?§/U ?§Ê‹Ê ?§/UŸÊ „Ò ¡Ò‚Ê Á?§ ŸËø?
ÁŒpÊÿÊ ªÿÊ „Ò–
©ŒÊ„/UáÊ —    ¡’Á?§ (3) ‚„Ë ©ûÊ/U „Ò–
5. ¬?‡ŸÊ?¥ ??§ ©ûÊ/U ??§?‹ ¬?‡Ÿ ¬ÈÁSÃ?§Ê ??§ •ãŒ/U ÁŒÿ? ªÿ? OMRU ¬òÊ?§ ¬/U „Ë
•¥Á?§Ã ?§/UŸ? „Ò¥–  ÿÁŒ •Ê¬ OMRU ¬òÊ?§ ¬/U ÁŒÿ? ªÿ? ?ÎûÊ ??§ •‹Ê?Ê Á?§‚Ë
•ãÿ SÕÊŸ ¬/U ©ûÊ/U ÁøqÊ¢Á?§Ã ?§/UÃ? „Ò¥, ÃÙ ©‚?§Ê ?ÍÀUÿÊ¢?§Ÿ Ÿ„Ë¢ „٪ʖ
6. •ãŒ/U ÁŒÿ? ªÿ? ÁŸŒ?¸‡ÊÙ¢ ?§Ù äÿÊŸ¬Í?¸?§ ¬…??¢U–
7. ?§ìÊÊ ?§Ê? (Rough Work) ß‚ ¬ÈÁSÃ?§Ê ??§ •ÁãÃ? ¬ÎDU ¬/U ?§/?¢U–
8. ÿÁŒ •Ê¬ OMR ¬òÊ?§ ¬/U ÁŸÿà SÕÊŸ ??§ •‹Ê?Ê •¬ŸÊ ŸÊ?, /UÊ?‹ Ÿê’/U,
»§Ê?Ÿ Ÿê’/U ÿÊ ?§Ê?߸ ÷Ë 8?‚Ê Áøq Á¡‚‚? •Ê¬?§Ë ¬„øÊŸ „Ê? ‚??§, •¥Á?§Ã ?§/UÃ?
„Ò¥ •Õ?Ê •÷Œ? ÷Ê·Ê ?§Ê ¬?ÿÊ?ª ?§/UÃ? „Ò¥, ÿÊ ?§Ê?߸ •ãÿ •ŸÈÁøà ‚ÊœŸ ?§Ê
¬?ÿÊ?ª ?§/UÃ? „Ò¥, ¡Ò‚? Á?§ •¥Á?§Ã Á?§ÿ? ªÿ? ©ûÊ/U ?§Ê? Á?˜UÊŸÊ ÿÊ ‚»?§Œ SÿÊ„Ë ‚?
’Œ‹ŸÊ ÃÊ? ¬/UË?ÊÊ ??§ Á‹ÿ? •ÿÊ?Çÿ ÉÊÊ?Á·Ã Á?§ÿ? ¡Ê ‚?§Ã? „Ò¥–
9. •Ê¬?§Ù ¬/UË?ÊÊ ‚?Ê# „ÙŸ? §¬/U ?Í‹ OMR ¬òÊ?§ ÁŸ/UË?Ê?§ ?„ÙŒÿ ?§Ù ‹Ui˜UÊŸÊ
•Ê?‡ÿ?§ „Ò •i/U ¬/UË?ÊÊ ‚?ÊÁ# ??§ ’ÊŒ ©‚? •¬Ÿ? ‚ÊÕ ¬/UË?ÊÊ ÷?Ÿ ‚? ’Ê„/U
Ÿ ‹??§/U ¡Êÿ?¢–  „Ê‹Ê¥Á?§ •Ê¬ ¬/UË?ÊÊ ‚?ÊÁ# ¬/U ?Í‹ ¬?‡Ÿ-¬ÈÁSÃ?§Ê •¬Ÿ? ‚ÊÕ
‹? ¡Ê ‚?§Ã? „Ò¥–
10. ??§?‹ ŸË‹?/?§Ê‹? ’Ê‹U å?ÊßZ˜U ¬?Ÿ ?§Ê „Ë ¬?ÿÊ?ª ?§/?¢U–
11. Á?§‚Ë ÷Ë ¬??§Ê/U ?§Ê ‚¢ªáÊ?§ (?Ò§‹?ȧ‹?˜U/U) UÿÊ ‹Êª ˜?U’‹ •ÊÁŒ ?§Ê
¬?ÿÙª ?Á¡¸Ã „Ò–
12. ª‹Ã ©ûÊ/UÊ?¥ ??§ Á‹8 ?§Ê?߸ Ÿ?§Ê/UÊà??§ •¥?§ Ÿ„Ë¥ „Ò¥–
13. ÿÁŒ •¥ª??¡Ë ÿÊ Á„¥ŒË Á??/UáÊ ??¥ ?§Ê?߸ Á?‚¥ªÁà „Ê?, ÃÊ? •¥ª??¡Ë Á??/UáÊ •¥ÁÃ?
?ÊŸÊ ¡Ê8ªÊ–
Signature and Name of Invigilator
1. (Signature) 
(Name) 
2. (Signature) 
(Name) 
Roll No. 
(In words)
Roll No.
(In figures as per admission card)
PAPER - II
MASS COMMUNICATION AND
JOURNALISM
Time : 2 hours] [Maximum Marks : 200
Number of Pages in this Booklet : 40 Number of Questions in this Booklet : 100
OMR Sheet No. : ..........................................................
         
(To be filled by the Candidate)
J 1 8 6 3
1 P.T.O. J-06318
 !J-06318-PAPER-II!
0
2 J-06318
 !J-06318-PAPER-II!
Paper-II
MASS COMMUNICATION AND JOURNALISM
PAPER - II
Note : This paper contains hundred (100) objective type questions of two (2) marks each.  All
questions are compulsory.
1. Newspaper ‘Iskra’ belongs to :
(1) Japan (2) North Korea (3) The Phillippines (4) Russia
2. In the mediated world, temporary and incomplete consensus is called :
(1) Publicity (2) Public opinion (3) Public relations (4) Propaganda
3. Cultivation analysis is a :
(1) Hierarchal perspective (2) Political perspective
(3) Non-creative perspective (4) Stalagmite perspective
4. Mass media legitimise the audience’s :
(1) Family relations (2) Power structure
(3) Political connections (4) Prestige and status
5. King and Cushman have described grassroots participation, local knowledge and cultural
beliefs as :
(1) New myths (2) Old myths (3) New fads (4) Cultural fashion
6. Walter Lippmann’s public opinion reflects the early perception of :
(1) Direct media effects (2) Indirect media effects
(3) Passive media effects (4) Unclear media effects
7. Henri Lefébvere, in relation to mass media, proposed the concept of :
(1) Social conflict (2) Media oligarchy
(3) Commonplace commodity (4) Spectacle
8. For Enzensberger, the phrase ‘The medium is the message’ is :
(1) A prominent thesis (2) A generalised production
(3) Yet another message (4) An aesthetic construction
Page 3


Instructions for the Candidates
1. Write your roll number in the space provided on the top of
this page.
2. This paper consists of hundred multiple-choice type of
questions.
3. At the commencement of examination, the question booklet
will be given to you.  In the first 5 minutes, you are requested
to open the booklet and compulsorily examine it as below :
(i) To have access to the Question Booklet, tear off the
paper seal on the edge of this cover page.  Do not accept
a booklet without sticker-seal and do not accept an open
booklet.
(ii) Tally the number of pages and number of questions in
the booklet with the information printed on the cover
page.  Faulty booklets due to pages/questions missing
or duplicate or not in serial order or any other
discrepancy should be got replaced immediately by a
correct booklet from the invigilator within the period
of 5 minutes.  Afterwards, neither the Question Booklet
will be replaced nor any extra time will be given.
(iii) After this verification is over, the Test Booklet Number
should be entered on the OMR Sheet and the OMR Sheet
Number should be entered on this Test Booklet.
4. Each item has four alternative responses marked (1), (2), (3)
and (4).  You have to darken the circle as indicated below on
the correct response against each item.
Example :      where (3) is the correct response.
5. Your responses to the items are to be indicated in the OMR
Sheet given inside the Booklet only.  If you mark your
response at any place other than in the circle in the OMR
Sheet, it will not be evaluated.
6. Read instructions given inside carefully.
7. Rough Work is to be done in the end of this booklet.
8. If you write your Name, Roll Number, Phone Number or
put any mark on any part of the OMR Sheet, except for the
space allotted for the relevant entries, which may disclose
your identity, or use abusive language or employ any other
unfair means, such as change of response by scratching or
using white fluid, you will render yourself liable to
disqualification.
9. You have to return the original OMR Sheet to the invigilators
at the end of the examination compulsorily and must not
carry it with you outside the Examination Hall.  You are
however, allowed to carry original question booklet on
conclusion of examination.
10. Use only Blue/Black Ball point pen.
11. Use of any calculator or log table etc., is prohibited.
12. There are no negative marks for incorrect answers.
13. In case of any discrepancy in the English and Hindi versions,
English version will be taken as final.
¬/UË?ÊÊÁÕ¸ÿÙ¢ ??§ Á‹8 ÁŸŒ?¸‡Ê
1. ß‚ ¬ÎDU ??§ ™§¬/U ÁŸÿà SÕÊŸ ¬/U •¬ŸÊ /UÙ‹U Ÿê’/U Á‹Áp8–
2. ß‚ ¬?‡Ÿ-¬òÊ ??¢ ‚ÊÒ ’„ÈÁ??§À¬Ëÿ ¬?‡Ÿ „Ò¥–
3. ¬/UË?ÊÊ ¬?Ê/êU÷ „ÙŸ? ¬/U, ¬?‡Ÿ-¬ÈÁSÃ?§Ê •Ê¬?§Ù Œ? ŒË ¡Êÿ?ªË–  ¬„‹?U ¬UÊ°ø Á?Ÿ˜U
•Ê¬?§Ù ¬?‡Ÿ-¬ÈÁSÃ?§Ê pÙ‹Ÿ? ÃÕÊ ©‚?§Ë ÁŸêŸÁ‹Ápà ¡Ê°ø ??§ Á‹8 ÁŒÿ?
¡Êÿ?¢ª?, Á¡‚?§Ë ¡Ê°ø •Ê¬?§Ù •?‡ÿ ?§/UŸË „Ò —
(i) ¬?‡Ÿ-¬ÈÁSÃ?§Ê pÙ‹Ÿ? ??§ Á‹8 ¬ÈÁSÃ?§Ê ¬/U ‹ªË ?§Êª¡ ?§Ë ‚Ë‹ ?§Ê?
»§Ê«? ‹?¢U–  pÈ‹Ë „È߸ ÿÊ Á’ŸÊ S˜UË?§/U-‚Ë‹U ?§Ë ¬ÈÁSÃ?§Ê S?Ë?§Ê/U Ÿ ?§/?¢U–
(ii) ?§?/U ¬ÎDU ¬/U ¿U¬? ÁŸŒ?¸‡ÊÊŸÈ‚Ê/U ¬?‡Ÿ-¬ÈÁSÃ?§Ê ??§ ¬ÎDU ÃÕÊ ¬?‡ŸÙ¢ ?§Ë
‚¢ÅÿÊ ?§Ù •ë¿UË Ã/U„ øÒ?§ ?§/U ‹?¢U Á?§ ÿ? ¬Í/?U „Ò¢U–  ŒÙ·¬Íáʸ ¬ÈÁSÃ?§Ê
Á¡Ÿ??¢ ¬ÎDU/¬?‡Ÿ ?§? „Ù¢ ÿÊ ŒÈ’Ê/UÊ •Ê ªÿ? „Ù¢ ÿÊ ‚ËÁ/Uÿ‹U ??¢ Ÿ „Ù¢
•ÕʸØ Á?§‚Ë ÷Ë ¬??§Ê/U ?§Ë òÊÈÁ˜U¬Íáʸ ¬ÈÁSÃ?§Ê S?Ë?§Ê/U Ÿ ?§/?¢U ÃÕÊ
©‚Ë ‚?ÿ ©‚? ‹Ui˜UÊ?§/U ©‚??§ SÕÊŸ ¬/U ŒÍ‚/UË ‚„Ë ¬?‡Ÿ-¬ÈÁSÃ?§Ê ‹?
‹?¢– U ß‚??§ Á‹8 •Ê¬?§Ù ¬Ê°ø Á?Ÿ˜U ÁŒÿ? ¡Êÿ?¢ª?–  ©‚??§ ’ÊŒ Ÿ ÃÙ
•Ê¬?§Ë ¬?‡Ÿ-¬ÈÁSÃ?§Ê ?ʬ‚ ‹Ë ¡Êÿ?ªË •i/U Ÿ „Ë •Ê¬?§Ù •ÁÃÁ/UQ§
‚?ÿ ÁŒÿÊ ¡Êÿ?ªÊ–
(iii) ß‚ ¡Ê°ø ??§ ’ÊŒ ¬?‡Ÿ-¬ÈÁSÃ?§Ê ?§Ê Ÿ¥’/U OMR ¬òÊ?§ ¬/U •¢Á?§Ã ?§/?¢U
•Ui/U OMR ¬òÊ?§ ?§Ê Ÿ¥’/U ß‚ ¬?‡Ÿ-¬ÈÁSÃ?§Ê ¬/U •¢Á?§Ã ?§/U Œ?¢–
4. ¬?àÿ??§ ¬?‡Ÿ ??§ Á‹8 øÊ/U ©ûÊ/U Á??§À¬ (1), (2), (3) ÃÕÊ (4) ÁŒÿ? ªÿ? „Ò¢–
•Ê¬?§Ù ‚„Ë ©ûÊ/U ??§ ?ÎûÊ ?§Ù ¬?Ÿ ‚? ÷/U?§/U ?§Ê‹Ê ?§/UŸÊ „Ò ¡Ò‚Ê Á?§ ŸËø?
ÁŒpÊÿÊ ªÿÊ „Ò–
©ŒÊ„/UáÊ —    ¡’Á?§ (3) ‚„Ë ©ûÊ/U „Ò–
5. ¬?‡ŸÊ?¥ ??§ ©ûÊ/U ??§?‹ ¬?‡Ÿ ¬ÈÁSÃ?§Ê ??§ •ãŒ/U ÁŒÿ? ªÿ? OMRU ¬òÊ?§ ¬/U „Ë
•¥Á?§Ã ?§/UŸ? „Ò¥–  ÿÁŒ •Ê¬ OMRU ¬òÊ?§ ¬/U ÁŒÿ? ªÿ? ?ÎûÊ ??§ •‹Ê?Ê Á?§‚Ë
•ãÿ SÕÊŸ ¬/U ©ûÊ/U ÁøqÊ¢Á?§Ã ?§/UÃ? „Ò¥, ÃÙ ©‚?§Ê ?ÍÀUÿÊ¢?§Ÿ Ÿ„Ë¢ „٪ʖ
6. •ãŒ/U ÁŒÿ? ªÿ? ÁŸŒ?¸‡ÊÙ¢ ?§Ù äÿÊŸ¬Í?¸?§ ¬…??¢U–
7. ?§ìÊÊ ?§Ê? (Rough Work) ß‚ ¬ÈÁSÃ?§Ê ??§ •ÁãÃ? ¬ÎDU ¬/U ?§/?¢U–
8. ÿÁŒ •Ê¬ OMR ¬òÊ?§ ¬/U ÁŸÿà SÕÊŸ ??§ •‹Ê?Ê •¬ŸÊ ŸÊ?, /UÊ?‹ Ÿê’/U,
»§Ê?Ÿ Ÿê’/U ÿÊ ?§Ê?߸ ÷Ë 8?‚Ê Áøq Á¡‚‚? •Ê¬?§Ë ¬„øÊŸ „Ê? ‚??§, •¥Á?§Ã ?§/UÃ?
„Ò¥ •Õ?Ê •÷Œ? ÷Ê·Ê ?§Ê ¬?ÿÊ?ª ?§/UÃ? „Ò¥, ÿÊ ?§Ê?߸ •ãÿ •ŸÈÁøà ‚ÊœŸ ?§Ê
¬?ÿÊ?ª ?§/UÃ? „Ò¥, ¡Ò‚? Á?§ •¥Á?§Ã Á?§ÿ? ªÿ? ©ûÊ/U ?§Ê? Á?˜UÊŸÊ ÿÊ ‚»?§Œ SÿÊ„Ë ‚?
’Œ‹ŸÊ ÃÊ? ¬/UË?ÊÊ ??§ Á‹ÿ? •ÿÊ?Çÿ ÉÊÊ?Á·Ã Á?§ÿ? ¡Ê ‚?§Ã? „Ò¥–
9. •Ê¬?§Ù ¬/UË?ÊÊ ‚?Ê# „ÙŸ? §¬/U ?Í‹ OMR ¬òÊ?§ ÁŸ/UË?Ê?§ ?„ÙŒÿ ?§Ù ‹Ui˜UÊŸÊ
•Ê?‡ÿ?§ „Ò •i/U ¬/UË?ÊÊ ‚?ÊÁ# ??§ ’ÊŒ ©‚? •¬Ÿ? ‚ÊÕ ¬/UË?ÊÊ ÷?Ÿ ‚? ’Ê„/U
Ÿ ‹??§/U ¡Êÿ?¢–  „Ê‹Ê¥Á?§ •Ê¬ ¬/UË?ÊÊ ‚?ÊÁ# ¬/U ?Í‹ ¬?‡Ÿ-¬ÈÁSÃ?§Ê •¬Ÿ? ‚ÊÕ
‹? ¡Ê ‚?§Ã? „Ò¥–
10. ??§?‹ ŸË‹?/?§Ê‹? ’Ê‹U å?ÊßZ˜U ¬?Ÿ ?§Ê „Ë ¬?ÿÊ?ª ?§/?¢U–
11. Á?§‚Ë ÷Ë ¬??§Ê/U ?§Ê ‚¢ªáÊ?§ (?Ò§‹?ȧ‹?˜U/U) UÿÊ ‹Êª ˜?U’‹ •ÊÁŒ ?§Ê
¬?ÿÙª ?Á¡¸Ã „Ò–
12. ª‹Ã ©ûÊ/UÊ?¥ ??§ Á‹8 ?§Ê?߸ Ÿ?§Ê/UÊà??§ •¥?§ Ÿ„Ë¥ „Ò¥–
13. ÿÁŒ •¥ª??¡Ë ÿÊ Á„¥ŒË Á??/UáÊ ??¥ ?§Ê?߸ Á?‚¥ªÁà „Ê?, ÃÊ? •¥ª??¡Ë Á??/UáÊ •¥ÁÃ?
?ÊŸÊ ¡Ê8ªÊ–
Signature and Name of Invigilator
1. (Signature) 
(Name) 
2. (Signature) 
(Name) 
Roll No. 
(In words)
Roll No.
(In figures as per admission card)
PAPER - II
MASS COMMUNICATION AND
JOURNALISM
Time : 2 hours] [Maximum Marks : 200
Number of Pages in this Booklet : 40 Number of Questions in this Booklet : 100
OMR Sheet No. : ..........................................................
         
(To be filled by the Candidate)
J 1 8 6 3
1 P.T.O. J-06318
 !J-06318-PAPER-II!
0
2 J-06318
 !J-06318-PAPER-II!
Paper-II
MASS COMMUNICATION AND JOURNALISM
PAPER - II
Note : This paper contains hundred (100) objective type questions of two (2) marks each.  All
questions are compulsory.
1. Newspaper ‘Iskra’ belongs to :
(1) Japan (2) North Korea (3) The Phillippines (4) Russia
2. In the mediated world, temporary and incomplete consensus is called :
(1) Publicity (2) Public opinion (3) Public relations (4) Propaganda
3. Cultivation analysis is a :
(1) Hierarchal perspective (2) Political perspective
(3) Non-creative perspective (4) Stalagmite perspective
4. Mass media legitimise the audience’s :
(1) Family relations (2) Power structure
(3) Political connections (4) Prestige and status
5. King and Cushman have described grassroots participation, local knowledge and cultural
beliefs as :
(1) New myths (2) Old myths (3) New fads (4) Cultural fashion
6. Walter Lippmann’s public opinion reflects the early perception of :
(1) Direct media effects (2) Indirect media effects
(3) Passive media effects (4) Unclear media effects
7. Henri Lefébvere, in relation to mass media, proposed the concept of :
(1) Social conflict (2) Media oligarchy
(3) Commonplace commodity (4) Spectacle
8. For Enzensberger, the phrase ‘The medium is the message’ is :
(1) A prominent thesis (2) A generalised production
(3) Yet another message (4) An aesthetic construction
3 Paper-II J-06318
 !J-06318-PAPER-II!
¡Ÿ‚¥øÊ/U •ÊÒ/U ¬òÊ?§ÊÁ/UÃÊ
¬?‡Ÿ¬òÊ - II
ŸÊ?˜U — ß‚ ¬?‡Ÿ¬òÊ ??¥ ‚ÊÒ (100) ’„È-Á??§À¬UËÿ ¬?‡Ÿ „Ò¥–  ¬?àÿ??§ ¬?‡Ÿ ??§ ŒÙ (2) •¢?§ „Ò¥–  ‚÷Ë ¬?‡Ÿ •ÁŸ?Êÿ¸
„Ò¥U–
1. ‚?ÊøÊ/U ¬òÊ “ßS?§/UÊ” Á?§‚ Œ?‡Ê ‚? ‚¥’¥ÁœÃ „Ò?
(1) ¡Ê¬ÊŸ (2) ©ûÊ/UË ?§Ê?Á/UÿÊ (3) Á»§‹Ë¬Ëã‚ (4) M§‚
2. ?ËÁ«UÿÊ ¡ªÃ ??¥, •SÕÊ߸ •ÊÒ/U •¬Íáʸ ‚?¸ ‚„?Áà ÄÿÊ ?§„‹ÊÃË „Ò?
(1) ¬?øÊ/U (2) ¡Ÿ-?à (3) ¡Ÿ-‚¥’¥œ (4) ¬?Ê?¬ÒªÒ¥«UÊ
3. ‚¥?œ¸Ÿ Á?‡‹?·áÊ (?§À˜UË??‡ÊŸ 8ŸÊÁ‹Á‚‚) „Ò —
(1) ?ªË¸?Χà ¬Á/UŒÎ‡ÿ (2) /UÊ¡ŸÒÁÃ?§ ¬Á/UŒÎ‡ÿ
(3) ªÒ/U-‚ΡŸ‡ÊË‹ ¬Á/UŒÎ‡ÿ (4) ÁŸ‹ê’ËÁŸ?Ê?¬ ¬Á/UŒÎ‡ÿ
4. ¡Ÿ ?Êäÿ? Œ‡Ê¸?§Ê?¥ ??§ __________ ?Òœ ?§/UÃÊ „Ò–
(1) ¬ÊÁ/U?ÊÁ/U?§ ‚¥’¥œ (2) ‡ÊÁÄà ‚¥/UøŸÊ
(3) /UÊ¡ŸÒÁÃ?§ ‚¥’¥œË (4) ¬?ÁÃc?UÊ •ÊÒ/U ÁSÕÁÃ
5. Á?¥§ª •ÊÒ/U ?§‡Ê?ÒŸ Ÿ? ‚ÊœÊ/UáÊ ¡Ÿ ÷ʪˌÊ/UË, ?Ê?òÊËÿ ôÊÊŸ •ÊÒ/U ‚Ê¥S?ΧÁÃ?§ Á?‡?Ê‚Ê?¥ ?§Ê? Á?§‚ M§¬ ??¥ vÿÊÅÿÊÁÿÃ
Á?§ÿÊ?
(1) Ÿÿ? Á?Õ?§ (2) ¬È/UÊŸ? Á?Õ?§ (3) ŸÿË ¬‚¥Œ (4) ‚Ê¥S?ΧÁÃ?§ »Ò§‡ÊŸ
6. ?ÊÀ˜U/U Á‹¬?ÒŸ ?§Ë ¡Ÿ •Á÷?à ?§Ë ¬Í?¸ œÊ/UáÊÊ ??¥ ¬?ÁÃÁ’¥Á’à „Ò —
(1) ¬?àÿ?Ê ?ËÁ«UÿÊ ¬?÷Ê? (2) •¬?àÿ?Ê ?ËÁ«UÿÊ ¬?÷Ê?
(3) ÁŸÁc??§ÿ ?ËÁ«UÿÊ ¬?÷Ê? (4) •S¬c˜U ?ËÁ«UÿÊ ¬?÷Ê?
7. ¡Ÿ ?Êäÿ? ??§ ‚¥’¥œ ??¥ „?Ÿ/UË ‹?»?§ Á’?/U Ÿ? ?§ÊÒŸ ‚Ê Á‚hʥà ¬?ÁìÊÁŒÃ Á?§ÿÊ ÕÊ?
(1) ‚Ê?ÊÁ¡?§ ‚¥ÉÊ·¸ (2) ?ËÁ«UÿÊ ?ȧ‹ËŸÃ¥òÊ
(3) ‚Ê?Êãÿ ?SÃÈ (4) Ã?ʇÊÊ (S¬?Ę?U?§‹)
8. ߥ¡ã‚’ª¸/U ??§ Á‹8, “?Êäÿ? „Ë ‚¥Œ?‡Ê „Ò” ?ÊÄÿÊ¥‡Ê „Ò —
(1) Á?Á‡Êc˜U ¬?‚¥ª (2) ‚Ê?ÊãÿË?Χà ©à¬ÊŒ
(3) 8?§ ‚Ê?Êãÿ ‚¥Œ?‡Ê (4) ‚ÊÒ¥Œÿ¸‡ÊÊSòÊË ÁŸ?ʸáÊ
Page 4


Instructions for the Candidates
1. Write your roll number in the space provided on the top of
this page.
2. This paper consists of hundred multiple-choice type of
questions.
3. At the commencement of examination, the question booklet
will be given to you.  In the first 5 minutes, you are requested
to open the booklet and compulsorily examine it as below :
(i) To have access to the Question Booklet, tear off the
paper seal on the edge of this cover page.  Do not accept
a booklet without sticker-seal and do not accept an open
booklet.
(ii) Tally the number of pages and number of questions in
the booklet with the information printed on the cover
page.  Faulty booklets due to pages/questions missing
or duplicate or not in serial order or any other
discrepancy should be got replaced immediately by a
correct booklet from the invigilator within the period
of 5 minutes.  Afterwards, neither the Question Booklet
will be replaced nor any extra time will be given.
(iii) After this verification is over, the Test Booklet Number
should be entered on the OMR Sheet and the OMR Sheet
Number should be entered on this Test Booklet.
4. Each item has four alternative responses marked (1), (2), (3)
and (4).  You have to darken the circle as indicated below on
the correct response against each item.
Example :      where (3) is the correct response.
5. Your responses to the items are to be indicated in the OMR
Sheet given inside the Booklet only.  If you mark your
response at any place other than in the circle in the OMR
Sheet, it will not be evaluated.
6. Read instructions given inside carefully.
7. Rough Work is to be done in the end of this booklet.
8. If you write your Name, Roll Number, Phone Number or
put any mark on any part of the OMR Sheet, except for the
space allotted for the relevant entries, which may disclose
your identity, or use abusive language or employ any other
unfair means, such as change of response by scratching or
using white fluid, you will render yourself liable to
disqualification.
9. You have to return the original OMR Sheet to the invigilators
at the end of the examination compulsorily and must not
carry it with you outside the Examination Hall.  You are
however, allowed to carry original question booklet on
conclusion of examination.
10. Use only Blue/Black Ball point pen.
11. Use of any calculator or log table etc., is prohibited.
12. There are no negative marks for incorrect answers.
13. In case of any discrepancy in the English and Hindi versions,
English version will be taken as final.
¬/UË?ÊÊÁÕ¸ÿÙ¢ ??§ Á‹8 ÁŸŒ?¸‡Ê
1. ß‚ ¬ÎDU ??§ ™§¬/U ÁŸÿà SÕÊŸ ¬/U •¬ŸÊ /UÙ‹U Ÿê’/U Á‹Áp8–
2. ß‚ ¬?‡Ÿ-¬òÊ ??¢ ‚ÊÒ ’„ÈÁ??§À¬Ëÿ ¬?‡Ÿ „Ò¥–
3. ¬/UË?ÊÊ ¬?Ê/êU÷ „ÙŸ? ¬/U, ¬?‡Ÿ-¬ÈÁSÃ?§Ê •Ê¬?§Ù Œ? ŒË ¡Êÿ?ªË–  ¬„‹?U ¬UÊ°ø Á?Ÿ˜U
•Ê¬?§Ù ¬?‡Ÿ-¬ÈÁSÃ?§Ê pÙ‹Ÿ? ÃÕÊ ©‚?§Ë ÁŸêŸÁ‹Ápà ¡Ê°ø ??§ Á‹8 ÁŒÿ?
¡Êÿ?¢ª?, Á¡‚?§Ë ¡Ê°ø •Ê¬?§Ù •?‡ÿ ?§/UŸË „Ò —
(i) ¬?‡Ÿ-¬ÈÁSÃ?§Ê pÙ‹Ÿ? ??§ Á‹8 ¬ÈÁSÃ?§Ê ¬/U ‹ªË ?§Êª¡ ?§Ë ‚Ë‹ ?§Ê?
»§Ê«? ‹?¢U–  pÈ‹Ë „È߸ ÿÊ Á’ŸÊ S˜UË?§/U-‚Ë‹U ?§Ë ¬ÈÁSÃ?§Ê S?Ë?§Ê/U Ÿ ?§/?¢U–
(ii) ?§?/U ¬ÎDU ¬/U ¿U¬? ÁŸŒ?¸‡ÊÊŸÈ‚Ê/U ¬?‡Ÿ-¬ÈÁSÃ?§Ê ??§ ¬ÎDU ÃÕÊ ¬?‡ŸÙ¢ ?§Ë
‚¢ÅÿÊ ?§Ù •ë¿UË Ã/U„ øÒ?§ ?§/U ‹?¢U Á?§ ÿ? ¬Í/?U „Ò¢U–  ŒÙ·¬Íáʸ ¬ÈÁSÃ?§Ê
Á¡Ÿ??¢ ¬ÎDU/¬?‡Ÿ ?§? „Ù¢ ÿÊ ŒÈ’Ê/UÊ •Ê ªÿ? „Ù¢ ÿÊ ‚ËÁ/Uÿ‹U ??¢ Ÿ „Ù¢
•ÕʸØ Á?§‚Ë ÷Ë ¬??§Ê/U ?§Ë òÊÈÁ˜U¬Íáʸ ¬ÈÁSÃ?§Ê S?Ë?§Ê/U Ÿ ?§/?¢U ÃÕÊ
©‚Ë ‚?ÿ ©‚? ‹Ui˜UÊ?§/U ©‚??§ SÕÊŸ ¬/U ŒÍ‚/UË ‚„Ë ¬?‡Ÿ-¬ÈÁSÃ?§Ê ‹?
‹?¢– U ß‚??§ Á‹8 •Ê¬?§Ù ¬Ê°ø Á?Ÿ˜U ÁŒÿ? ¡Êÿ?¢ª?–  ©‚??§ ’ÊŒ Ÿ ÃÙ
•Ê¬?§Ë ¬?‡Ÿ-¬ÈÁSÃ?§Ê ?ʬ‚ ‹Ë ¡Êÿ?ªË •i/U Ÿ „Ë •Ê¬?§Ù •ÁÃÁ/UQ§
‚?ÿ ÁŒÿÊ ¡Êÿ?ªÊ–
(iii) ß‚ ¡Ê°ø ??§ ’ÊŒ ¬?‡Ÿ-¬ÈÁSÃ?§Ê ?§Ê Ÿ¥’/U OMR ¬òÊ?§ ¬/U •¢Á?§Ã ?§/?¢U
•Ui/U OMR ¬òÊ?§ ?§Ê Ÿ¥’/U ß‚ ¬?‡Ÿ-¬ÈÁSÃ?§Ê ¬/U •¢Á?§Ã ?§/U Œ?¢–
4. ¬?àÿ??§ ¬?‡Ÿ ??§ Á‹8 øÊ/U ©ûÊ/U Á??§À¬ (1), (2), (3) ÃÕÊ (4) ÁŒÿ? ªÿ? „Ò¢–
•Ê¬?§Ù ‚„Ë ©ûÊ/U ??§ ?ÎûÊ ?§Ù ¬?Ÿ ‚? ÷/U?§/U ?§Ê‹Ê ?§/UŸÊ „Ò ¡Ò‚Ê Á?§ ŸËø?
ÁŒpÊÿÊ ªÿÊ „Ò–
©ŒÊ„/UáÊ —    ¡’Á?§ (3) ‚„Ë ©ûÊ/U „Ò–
5. ¬?‡ŸÊ?¥ ??§ ©ûÊ/U ??§?‹ ¬?‡Ÿ ¬ÈÁSÃ?§Ê ??§ •ãŒ/U ÁŒÿ? ªÿ? OMRU ¬òÊ?§ ¬/U „Ë
•¥Á?§Ã ?§/UŸ? „Ò¥–  ÿÁŒ •Ê¬ OMRU ¬òÊ?§ ¬/U ÁŒÿ? ªÿ? ?ÎûÊ ??§ •‹Ê?Ê Á?§‚Ë
•ãÿ SÕÊŸ ¬/U ©ûÊ/U ÁøqÊ¢Á?§Ã ?§/UÃ? „Ò¥, ÃÙ ©‚?§Ê ?ÍÀUÿÊ¢?§Ÿ Ÿ„Ë¢ „٪ʖ
6. •ãŒ/U ÁŒÿ? ªÿ? ÁŸŒ?¸‡ÊÙ¢ ?§Ù äÿÊŸ¬Í?¸?§ ¬…??¢U–
7. ?§ìÊÊ ?§Ê? (Rough Work) ß‚ ¬ÈÁSÃ?§Ê ??§ •ÁãÃ? ¬ÎDU ¬/U ?§/?¢U–
8. ÿÁŒ •Ê¬ OMR ¬òÊ?§ ¬/U ÁŸÿà SÕÊŸ ??§ •‹Ê?Ê •¬ŸÊ ŸÊ?, /UÊ?‹ Ÿê’/U,
»§Ê?Ÿ Ÿê’/U ÿÊ ?§Ê?߸ ÷Ë 8?‚Ê Áøq Á¡‚‚? •Ê¬?§Ë ¬„øÊŸ „Ê? ‚??§, •¥Á?§Ã ?§/UÃ?
„Ò¥ •Õ?Ê •÷Œ? ÷Ê·Ê ?§Ê ¬?ÿÊ?ª ?§/UÃ? „Ò¥, ÿÊ ?§Ê?߸ •ãÿ •ŸÈÁøà ‚ÊœŸ ?§Ê
¬?ÿÊ?ª ?§/UÃ? „Ò¥, ¡Ò‚? Á?§ •¥Á?§Ã Á?§ÿ? ªÿ? ©ûÊ/U ?§Ê? Á?˜UÊŸÊ ÿÊ ‚»?§Œ SÿÊ„Ë ‚?
’Œ‹ŸÊ ÃÊ? ¬/UË?ÊÊ ??§ Á‹ÿ? •ÿÊ?Çÿ ÉÊÊ?Á·Ã Á?§ÿ? ¡Ê ‚?§Ã? „Ò¥–
9. •Ê¬?§Ù ¬/UË?ÊÊ ‚?Ê# „ÙŸ? §¬/U ?Í‹ OMR ¬òÊ?§ ÁŸ/UË?Ê?§ ?„ÙŒÿ ?§Ù ‹Ui˜UÊŸÊ
•Ê?‡ÿ?§ „Ò •i/U ¬/UË?ÊÊ ‚?ÊÁ# ??§ ’ÊŒ ©‚? •¬Ÿ? ‚ÊÕ ¬/UË?ÊÊ ÷?Ÿ ‚? ’Ê„/U
Ÿ ‹??§/U ¡Êÿ?¢–  „Ê‹Ê¥Á?§ •Ê¬ ¬/UË?ÊÊ ‚?ÊÁ# ¬/U ?Í‹ ¬?‡Ÿ-¬ÈÁSÃ?§Ê •¬Ÿ? ‚ÊÕ
‹? ¡Ê ‚?§Ã? „Ò¥–
10. ??§?‹ ŸË‹?/?§Ê‹? ’Ê‹U å?ÊßZ˜U ¬?Ÿ ?§Ê „Ë ¬?ÿÊ?ª ?§/?¢U–
11. Á?§‚Ë ÷Ë ¬??§Ê/U ?§Ê ‚¢ªáÊ?§ (?Ò§‹?ȧ‹?˜U/U) UÿÊ ‹Êª ˜?U’‹ •ÊÁŒ ?§Ê
¬?ÿÙª ?Á¡¸Ã „Ò–
12. ª‹Ã ©ûÊ/UÊ?¥ ??§ Á‹8 ?§Ê?߸ Ÿ?§Ê/UÊà??§ •¥?§ Ÿ„Ë¥ „Ò¥–
13. ÿÁŒ •¥ª??¡Ë ÿÊ Á„¥ŒË Á??/UáÊ ??¥ ?§Ê?߸ Á?‚¥ªÁà „Ê?, ÃÊ? •¥ª??¡Ë Á??/UáÊ •¥ÁÃ?
?ÊŸÊ ¡Ê8ªÊ–
Signature and Name of Invigilator
1. (Signature) 
(Name) 
2. (Signature) 
(Name) 
Roll No. 
(In words)
Roll No.
(In figures as per admission card)
PAPER - II
MASS COMMUNICATION AND
JOURNALISM
Time : 2 hours] [Maximum Marks : 200
Number of Pages in this Booklet : 40 Number of Questions in this Booklet : 100
OMR Sheet No. : ..........................................................
         
(To be filled by the Candidate)
J 1 8 6 3
1 P.T.O. J-06318
 !J-06318-PAPER-II!
0
2 J-06318
 !J-06318-PAPER-II!
Paper-II
MASS COMMUNICATION AND JOURNALISM
PAPER - II
Note : This paper contains hundred (100) objective type questions of two (2) marks each.  All
questions are compulsory.
1. Newspaper ‘Iskra’ belongs to :
(1) Japan (2) North Korea (3) The Phillippines (4) Russia
2. In the mediated world, temporary and incomplete consensus is called :
(1) Publicity (2) Public opinion (3) Public relations (4) Propaganda
3. Cultivation analysis is a :
(1) Hierarchal perspective (2) Political perspective
(3) Non-creative perspective (4) Stalagmite perspective
4. Mass media legitimise the audience’s :
(1) Family relations (2) Power structure
(3) Political connections (4) Prestige and status
5. King and Cushman have described grassroots participation, local knowledge and cultural
beliefs as :
(1) New myths (2) Old myths (3) New fads (4) Cultural fashion
6. Walter Lippmann’s public opinion reflects the early perception of :
(1) Direct media effects (2) Indirect media effects
(3) Passive media effects (4) Unclear media effects
7. Henri Lefébvere, in relation to mass media, proposed the concept of :
(1) Social conflict (2) Media oligarchy
(3) Commonplace commodity (4) Spectacle
8. For Enzensberger, the phrase ‘The medium is the message’ is :
(1) A prominent thesis (2) A generalised production
(3) Yet another message (4) An aesthetic construction
3 Paper-II J-06318
 !J-06318-PAPER-II!
¡Ÿ‚¥øÊ/U •ÊÒ/U ¬òÊ?§ÊÁ/UÃÊ
¬?‡Ÿ¬òÊ - II
ŸÊ?˜U — ß‚ ¬?‡Ÿ¬òÊ ??¥ ‚ÊÒ (100) ’„È-Á??§À¬UËÿ ¬?‡Ÿ „Ò¥–  ¬?àÿ??§ ¬?‡Ÿ ??§ ŒÙ (2) •¢?§ „Ò¥–  ‚÷Ë ¬?‡Ÿ •ÁŸ?Êÿ¸
„Ò¥U–
1. ‚?ÊøÊ/U ¬òÊ “ßS?§/UÊ” Á?§‚ Œ?‡Ê ‚? ‚¥’¥ÁœÃ „Ò?
(1) ¡Ê¬ÊŸ (2) ©ûÊ/UË ?§Ê?Á/UÿÊ (3) Á»§‹Ë¬Ëã‚ (4) M§‚
2. ?ËÁ«UÿÊ ¡ªÃ ??¥, •SÕÊ߸ •ÊÒ/U •¬Íáʸ ‚?¸ ‚„?Áà ÄÿÊ ?§„‹ÊÃË „Ò?
(1) ¬?øÊ/U (2) ¡Ÿ-?à (3) ¡Ÿ-‚¥’¥œ (4) ¬?Ê?¬ÒªÒ¥«UÊ
3. ‚¥?œ¸Ÿ Á?‡‹?·áÊ (?§À˜UË??‡ÊŸ 8ŸÊÁ‹Á‚‚) „Ò —
(1) ?ªË¸?Χà ¬Á/UŒÎ‡ÿ (2) /UÊ¡ŸÒÁÃ?§ ¬Á/UŒÎ‡ÿ
(3) ªÒ/U-‚ΡŸ‡ÊË‹ ¬Á/UŒÎ‡ÿ (4) ÁŸ‹ê’ËÁŸ?Ê?¬ ¬Á/UŒÎ‡ÿ
4. ¡Ÿ ?Êäÿ? Œ‡Ê¸?§Ê?¥ ??§ __________ ?Òœ ?§/UÃÊ „Ò–
(1) ¬ÊÁ/U?ÊÁ/U?§ ‚¥’¥œ (2) ‡ÊÁÄà ‚¥/UøŸÊ
(3) /UÊ¡ŸÒÁÃ?§ ‚¥’¥œË (4) ¬?ÁÃc?UÊ •ÊÒ/U ÁSÕÁÃ
5. Á?¥§ª •ÊÒ/U ?§‡Ê?ÒŸ Ÿ? ‚ÊœÊ/UáÊ ¡Ÿ ÷ʪˌÊ/UË, ?Ê?òÊËÿ ôÊÊŸ •ÊÒ/U ‚Ê¥S?ΧÁÃ?§ Á?‡?Ê‚Ê?¥ ?§Ê? Á?§‚ M§¬ ??¥ vÿÊÅÿÊÁÿÃ
Á?§ÿÊ?
(1) Ÿÿ? Á?Õ?§ (2) ¬È/UÊŸ? Á?Õ?§ (3) ŸÿË ¬‚¥Œ (4) ‚Ê¥S?ΧÁÃ?§ »Ò§‡ÊŸ
6. ?ÊÀ˜U/U Á‹¬?ÒŸ ?§Ë ¡Ÿ •Á÷?à ?§Ë ¬Í?¸ œÊ/UáÊÊ ??¥ ¬?ÁÃÁ’¥Á’à „Ò —
(1) ¬?àÿ?Ê ?ËÁ«UÿÊ ¬?÷Ê? (2) •¬?àÿ?Ê ?ËÁ«UÿÊ ¬?÷Ê?
(3) ÁŸÁc??§ÿ ?ËÁ«UÿÊ ¬?÷Ê? (4) •S¬c˜U ?ËÁ«UÿÊ ¬?÷Ê?
7. ¡Ÿ ?Êäÿ? ??§ ‚¥’¥œ ??¥ „?Ÿ/UË ‹?»?§ Á’?/U Ÿ? ?§ÊÒŸ ‚Ê Á‚hʥà ¬?ÁìÊÁŒÃ Á?§ÿÊ ÕÊ?
(1) ‚Ê?ÊÁ¡?§ ‚¥ÉÊ·¸ (2) ?ËÁ«UÿÊ ?ȧ‹ËŸÃ¥òÊ
(3) ‚Ê?Êãÿ ?SÃÈ (4) Ã?ʇÊÊ (S¬?Ę?U?§‹)
8. ߥ¡ã‚’ª¸/U ??§ Á‹8, “?Êäÿ? „Ë ‚¥Œ?‡Ê „Ò” ?ÊÄÿÊ¥‡Ê „Ò —
(1) Á?Á‡Êc˜U ¬?‚¥ª (2) ‚Ê?ÊãÿË?Χà ©à¬ÊŒ
(3) 8?§ ‚Ê?Êãÿ ‚¥Œ?‡Ê (4) ‚ÊÒ¥Œÿ¸‡ÊÊSòÊË ÁŸ?ʸáÊ
4 J-06318
 !J-06318-PAPER-II!
Paper-II
9. One of the emancipatory uses of media is :
(1) Collective production (2) Centrally-controlled programmes
(3) Depoliticisation (4) Production by specialists
10. The relationship between media institutions with social power and the ideas that they circulate
is often referred to as :
(1) Articulation (2) Stereotype (3) Ideology (4) Chain concept
11. Immanuel Kant developed :
(1) Deontological theory
(2) Teleological theory
(3) Relativism
(4) Justice theory
12. A major recommendation of the Mac Bride Commission was :
(1) Centralisation of media ownership
(2) Restriction on technology transfer
(3) Democratisation of media
(4) Higher tariff for telecommunication
13. ‘Our village chhatera’ was a well-publicised :
(1) Column (2) Cartoon
(3) Newspaper (4) Weekly magazine
14. The inverted pyramid style in newspaper content is normally used for :
(1) Features (2) Society news
(3) Editorials (4) Hard news
15. The circle technique of feature writing is also known as :
(1) The tie-back (2) The recap (3) Customisation (4) Encirclement
16. Modular design of newspapers pre-supposes :
(1) Long headlines (2) Short text
(3) Running columns (4) Less use of white space
Page 5


Instructions for the Candidates
1. Write your roll number in the space provided on the top of
this page.
2. This paper consists of hundred multiple-choice type of
questions.
3. At the commencement of examination, the question booklet
will be given to you.  In the first 5 minutes, you are requested
to open the booklet and compulsorily examine it as below :
(i) To have access to the Question Booklet, tear off the
paper seal on the edge of this cover page.  Do not accept
a booklet without sticker-seal and do not accept an open
booklet.
(ii) Tally the number of pages and number of questions in
the booklet with the information printed on the cover
page.  Faulty booklets due to pages/questions missing
or duplicate or not in serial order or any other
discrepancy should be got replaced immediately by a
correct booklet from the invigilator within the period
of 5 minutes.  Afterwards, neither the Question Booklet
will be replaced nor any extra time will be given.
(iii) After this verification is over, the Test Booklet Number
should be entered on the OMR Sheet and the OMR Sheet
Number should be entered on this Test Booklet.
4. Each item has four alternative responses marked (1), (2), (3)
and (4).  You have to darken the circle as indicated below on
the correct response against each item.
Example :      where (3) is the correct response.
5. Your responses to the items are to be indicated in the OMR
Sheet given inside the Booklet only.  If you mark your
response at any place other than in the circle in the OMR
Sheet, it will not be evaluated.
6. Read instructions given inside carefully.
7. Rough Work is to be done in the end of this booklet.
8. If you write your Name, Roll Number, Phone Number or
put any mark on any part of the OMR Sheet, except for the
space allotted for the relevant entries, which may disclose
your identity, or use abusive language or employ any other
unfair means, such as change of response by scratching or
using white fluid, you will render yourself liable to
disqualification.
9. You have to return the original OMR Sheet to the invigilators
at the end of the examination compulsorily and must not
carry it with you outside the Examination Hall.  You are
however, allowed to carry original question booklet on
conclusion of examination.
10. Use only Blue/Black Ball point pen.
11. Use of any calculator or log table etc., is prohibited.
12. There are no negative marks for incorrect answers.
13. In case of any discrepancy in the English and Hindi versions,
English version will be taken as final.
¬/UË?ÊÊÁÕ¸ÿÙ¢ ??§ Á‹8 ÁŸŒ?¸‡Ê
1. ß‚ ¬ÎDU ??§ ™§¬/U ÁŸÿà SÕÊŸ ¬/U •¬ŸÊ /UÙ‹U Ÿê’/U Á‹Áp8–
2. ß‚ ¬?‡Ÿ-¬òÊ ??¢ ‚ÊÒ ’„ÈÁ??§À¬Ëÿ ¬?‡Ÿ „Ò¥–
3. ¬/UË?ÊÊ ¬?Ê/êU÷ „ÙŸ? ¬/U, ¬?‡Ÿ-¬ÈÁSÃ?§Ê •Ê¬?§Ù Œ? ŒË ¡Êÿ?ªË–  ¬„‹?U ¬UÊ°ø Á?Ÿ˜U
•Ê¬?§Ù ¬?‡Ÿ-¬ÈÁSÃ?§Ê pÙ‹Ÿ? ÃÕÊ ©‚?§Ë ÁŸêŸÁ‹Ápà ¡Ê°ø ??§ Á‹8 ÁŒÿ?
¡Êÿ?¢ª?, Á¡‚?§Ë ¡Ê°ø •Ê¬?§Ù •?‡ÿ ?§/UŸË „Ò —
(i) ¬?‡Ÿ-¬ÈÁSÃ?§Ê pÙ‹Ÿ? ??§ Á‹8 ¬ÈÁSÃ?§Ê ¬/U ‹ªË ?§Êª¡ ?§Ë ‚Ë‹ ?§Ê?
»§Ê«? ‹?¢U–  pÈ‹Ë „È߸ ÿÊ Á’ŸÊ S˜UË?§/U-‚Ë‹U ?§Ë ¬ÈÁSÃ?§Ê S?Ë?§Ê/U Ÿ ?§/?¢U–
(ii) ?§?/U ¬ÎDU ¬/U ¿U¬? ÁŸŒ?¸‡ÊÊŸÈ‚Ê/U ¬?‡Ÿ-¬ÈÁSÃ?§Ê ??§ ¬ÎDU ÃÕÊ ¬?‡ŸÙ¢ ?§Ë
‚¢ÅÿÊ ?§Ù •ë¿UË Ã/U„ øÒ?§ ?§/U ‹?¢U Á?§ ÿ? ¬Í/?U „Ò¢U–  ŒÙ·¬Íáʸ ¬ÈÁSÃ?§Ê
Á¡Ÿ??¢ ¬ÎDU/¬?‡Ÿ ?§? „Ù¢ ÿÊ ŒÈ’Ê/UÊ •Ê ªÿ? „Ù¢ ÿÊ ‚ËÁ/Uÿ‹U ??¢ Ÿ „Ù¢
•ÕʸØ Á?§‚Ë ÷Ë ¬??§Ê/U ?§Ë òÊÈÁ˜U¬Íáʸ ¬ÈÁSÃ?§Ê S?Ë?§Ê/U Ÿ ?§/?¢U ÃÕÊ
©‚Ë ‚?ÿ ©‚? ‹Ui˜UÊ?§/U ©‚??§ SÕÊŸ ¬/U ŒÍ‚/UË ‚„Ë ¬?‡Ÿ-¬ÈÁSÃ?§Ê ‹?
‹?¢– U ß‚??§ Á‹8 •Ê¬?§Ù ¬Ê°ø Á?Ÿ˜U ÁŒÿ? ¡Êÿ?¢ª?–  ©‚??§ ’ÊŒ Ÿ ÃÙ
•Ê¬?§Ë ¬?‡Ÿ-¬ÈÁSÃ?§Ê ?ʬ‚ ‹Ë ¡Êÿ?ªË •i/U Ÿ „Ë •Ê¬?§Ù •ÁÃÁ/UQ§
‚?ÿ ÁŒÿÊ ¡Êÿ?ªÊ–
(iii) ß‚ ¡Ê°ø ??§ ’ÊŒ ¬?‡Ÿ-¬ÈÁSÃ?§Ê ?§Ê Ÿ¥’/U OMR ¬òÊ?§ ¬/U •¢Á?§Ã ?§/?¢U
•Ui/U OMR ¬òÊ?§ ?§Ê Ÿ¥’/U ß‚ ¬?‡Ÿ-¬ÈÁSÃ?§Ê ¬/U •¢Á?§Ã ?§/U Œ?¢–
4. ¬?àÿ??§ ¬?‡Ÿ ??§ Á‹8 øÊ/U ©ûÊ/U Á??§À¬ (1), (2), (3) ÃÕÊ (4) ÁŒÿ? ªÿ? „Ò¢–
•Ê¬?§Ù ‚„Ë ©ûÊ/U ??§ ?ÎûÊ ?§Ù ¬?Ÿ ‚? ÷/U?§/U ?§Ê‹Ê ?§/UŸÊ „Ò ¡Ò‚Ê Á?§ ŸËø?
ÁŒpÊÿÊ ªÿÊ „Ò–
©ŒÊ„/UáÊ —    ¡’Á?§ (3) ‚„Ë ©ûÊ/U „Ò–
5. ¬?‡ŸÊ?¥ ??§ ©ûÊ/U ??§?‹ ¬?‡Ÿ ¬ÈÁSÃ?§Ê ??§ •ãŒ/U ÁŒÿ? ªÿ? OMRU ¬òÊ?§ ¬/U „Ë
•¥Á?§Ã ?§/UŸ? „Ò¥–  ÿÁŒ •Ê¬ OMRU ¬òÊ?§ ¬/U ÁŒÿ? ªÿ? ?ÎûÊ ??§ •‹Ê?Ê Á?§‚Ë
•ãÿ SÕÊŸ ¬/U ©ûÊ/U ÁøqÊ¢Á?§Ã ?§/UÃ? „Ò¥, ÃÙ ©‚?§Ê ?ÍÀUÿÊ¢?§Ÿ Ÿ„Ë¢ „٪ʖ
6. •ãŒ/U ÁŒÿ? ªÿ? ÁŸŒ?¸‡ÊÙ¢ ?§Ù äÿÊŸ¬Í?¸?§ ¬…??¢U–
7. ?§ìÊÊ ?§Ê? (Rough Work) ß‚ ¬ÈÁSÃ?§Ê ??§ •ÁãÃ? ¬ÎDU ¬/U ?§/?¢U–
8. ÿÁŒ •Ê¬ OMR ¬òÊ?§ ¬/U ÁŸÿà SÕÊŸ ??§ •‹Ê?Ê •¬ŸÊ ŸÊ?, /UÊ?‹ Ÿê’/U,
»§Ê?Ÿ Ÿê’/U ÿÊ ?§Ê?߸ ÷Ë 8?‚Ê Áøq Á¡‚‚? •Ê¬?§Ë ¬„øÊŸ „Ê? ‚??§, •¥Á?§Ã ?§/UÃ?
„Ò¥ •Õ?Ê •÷Œ? ÷Ê·Ê ?§Ê ¬?ÿÊ?ª ?§/UÃ? „Ò¥, ÿÊ ?§Ê?߸ •ãÿ •ŸÈÁøà ‚ÊœŸ ?§Ê
¬?ÿÊ?ª ?§/UÃ? „Ò¥, ¡Ò‚? Á?§ •¥Á?§Ã Á?§ÿ? ªÿ? ©ûÊ/U ?§Ê? Á?˜UÊŸÊ ÿÊ ‚»?§Œ SÿÊ„Ë ‚?
’Œ‹ŸÊ ÃÊ? ¬/UË?ÊÊ ??§ Á‹ÿ? •ÿÊ?Çÿ ÉÊÊ?Á·Ã Á?§ÿ? ¡Ê ‚?§Ã? „Ò¥–
9. •Ê¬?§Ù ¬/UË?ÊÊ ‚?Ê# „ÙŸ? §¬/U ?Í‹ OMR ¬òÊ?§ ÁŸ/UË?Ê?§ ?„ÙŒÿ ?§Ù ‹Ui˜UÊŸÊ
•Ê?‡ÿ?§ „Ò •i/U ¬/UË?ÊÊ ‚?ÊÁ# ??§ ’ÊŒ ©‚? •¬Ÿ? ‚ÊÕ ¬/UË?ÊÊ ÷?Ÿ ‚? ’Ê„/U
Ÿ ‹??§/U ¡Êÿ?¢–  „Ê‹Ê¥Á?§ •Ê¬ ¬/UË?ÊÊ ‚?ÊÁ# ¬/U ?Í‹ ¬?‡Ÿ-¬ÈÁSÃ?§Ê •¬Ÿ? ‚ÊÕ
‹? ¡Ê ‚?§Ã? „Ò¥–
10. ??§?‹ ŸË‹?/?§Ê‹? ’Ê‹U å?ÊßZ˜U ¬?Ÿ ?§Ê „Ë ¬?ÿÊ?ª ?§/?¢U–
11. Á?§‚Ë ÷Ë ¬??§Ê/U ?§Ê ‚¢ªáÊ?§ (?Ò§‹?ȧ‹?˜U/U) UÿÊ ‹Êª ˜?U’‹ •ÊÁŒ ?§Ê
¬?ÿÙª ?Á¡¸Ã „Ò–
12. ª‹Ã ©ûÊ/UÊ?¥ ??§ Á‹8 ?§Ê?߸ Ÿ?§Ê/UÊà??§ •¥?§ Ÿ„Ë¥ „Ò¥–
13. ÿÁŒ •¥ª??¡Ë ÿÊ Á„¥ŒË Á??/UáÊ ??¥ ?§Ê?߸ Á?‚¥ªÁà „Ê?, ÃÊ? •¥ª??¡Ë Á??/UáÊ •¥ÁÃ?
?ÊŸÊ ¡Ê8ªÊ–
Signature and Name of Invigilator
1. (Signature) 
(Name) 
2. (Signature) 
(Name) 
Roll No. 
(In words)
Roll No.
(In figures as per admission card)
PAPER - II
MASS COMMUNICATION AND
JOURNALISM
Time : 2 hours] [Maximum Marks : 200
Number of Pages in this Booklet : 40 Number of Questions in this Booklet : 100
OMR Sheet No. : ..........................................................
         
(To be filled by the Candidate)
J 1 8 6 3
1 P.T.O. J-06318
 !J-06318-PAPER-II!
0
2 J-06318
 !J-06318-PAPER-II!
Paper-II
MASS COMMUNICATION AND JOURNALISM
PAPER - II
Note : This paper contains hundred (100) objective type questions of two (2) marks each.  All
questions are compulsory.
1. Newspaper ‘Iskra’ belongs to :
(1) Japan (2) North Korea (3) The Phillippines (4) Russia
2. In the mediated world, temporary and incomplete consensus is called :
(1) Publicity (2) Public opinion (3) Public relations (4) Propaganda
3. Cultivation analysis is a :
(1) Hierarchal perspective (2) Political perspective
(3) Non-creative perspective (4) Stalagmite perspective
4. Mass media legitimise the audience’s :
(1) Family relations (2) Power structure
(3) Political connections (4) Prestige and status
5. King and Cushman have described grassroots participation, local knowledge and cultural
beliefs as :
(1) New myths (2) Old myths (3) New fads (4) Cultural fashion
6. Walter Lippmann’s public opinion reflects the early perception of :
(1) Direct media effects (2) Indirect media effects
(3) Passive media effects (4) Unclear media effects
7. Henri Lefébvere, in relation to mass media, proposed the concept of :
(1) Social conflict (2) Media oligarchy
(3) Commonplace commodity (4) Spectacle
8. For Enzensberger, the phrase ‘The medium is the message’ is :
(1) A prominent thesis (2) A generalised production
(3) Yet another message (4) An aesthetic construction
3 Paper-II J-06318
 !J-06318-PAPER-II!
¡Ÿ‚¥øÊ/U •ÊÒ/U ¬òÊ?§ÊÁ/UÃÊ
¬?‡Ÿ¬òÊ - II
ŸÊ?˜U — ß‚ ¬?‡Ÿ¬òÊ ??¥ ‚ÊÒ (100) ’„È-Á??§À¬UËÿ ¬?‡Ÿ „Ò¥–  ¬?àÿ??§ ¬?‡Ÿ ??§ ŒÙ (2) •¢?§ „Ò¥–  ‚÷Ë ¬?‡Ÿ •ÁŸ?Êÿ¸
„Ò¥U–
1. ‚?ÊøÊ/U ¬òÊ “ßS?§/UÊ” Á?§‚ Œ?‡Ê ‚? ‚¥’¥ÁœÃ „Ò?
(1) ¡Ê¬ÊŸ (2) ©ûÊ/UË ?§Ê?Á/UÿÊ (3) Á»§‹Ë¬Ëã‚ (4) M§‚
2. ?ËÁ«UÿÊ ¡ªÃ ??¥, •SÕÊ߸ •ÊÒ/U •¬Íáʸ ‚?¸ ‚„?Áà ÄÿÊ ?§„‹ÊÃË „Ò?
(1) ¬?øÊ/U (2) ¡Ÿ-?à (3) ¡Ÿ-‚¥’¥œ (4) ¬?Ê?¬ÒªÒ¥«UÊ
3. ‚¥?œ¸Ÿ Á?‡‹?·áÊ (?§À˜UË??‡ÊŸ 8ŸÊÁ‹Á‚‚) „Ò —
(1) ?ªË¸?Χà ¬Á/UŒÎ‡ÿ (2) /UÊ¡ŸÒÁÃ?§ ¬Á/UŒÎ‡ÿ
(3) ªÒ/U-‚ΡŸ‡ÊË‹ ¬Á/UŒÎ‡ÿ (4) ÁŸ‹ê’ËÁŸ?Ê?¬ ¬Á/UŒÎ‡ÿ
4. ¡Ÿ ?Êäÿ? Œ‡Ê¸?§Ê?¥ ??§ __________ ?Òœ ?§/UÃÊ „Ò–
(1) ¬ÊÁ/U?ÊÁ/U?§ ‚¥’¥œ (2) ‡ÊÁÄà ‚¥/UøŸÊ
(3) /UÊ¡ŸÒÁÃ?§ ‚¥’¥œË (4) ¬?ÁÃc?UÊ •ÊÒ/U ÁSÕÁÃ
5. Á?¥§ª •ÊÒ/U ?§‡Ê?ÒŸ Ÿ? ‚ÊœÊ/UáÊ ¡Ÿ ÷ʪˌÊ/UË, ?Ê?òÊËÿ ôÊÊŸ •ÊÒ/U ‚Ê¥S?ΧÁÃ?§ Á?‡?Ê‚Ê?¥ ?§Ê? Á?§‚ M§¬ ??¥ vÿÊÅÿÊÁÿÃ
Á?§ÿÊ?
(1) Ÿÿ? Á?Õ?§ (2) ¬È/UÊŸ? Á?Õ?§ (3) ŸÿË ¬‚¥Œ (4) ‚Ê¥S?ΧÁÃ?§ »Ò§‡ÊŸ
6. ?ÊÀ˜U/U Á‹¬?ÒŸ ?§Ë ¡Ÿ •Á÷?à ?§Ë ¬Í?¸ œÊ/UáÊÊ ??¥ ¬?ÁÃÁ’¥Á’à „Ò —
(1) ¬?àÿ?Ê ?ËÁ«UÿÊ ¬?÷Ê? (2) •¬?àÿ?Ê ?ËÁ«UÿÊ ¬?÷Ê?
(3) ÁŸÁc??§ÿ ?ËÁ«UÿÊ ¬?÷Ê? (4) •S¬c˜U ?ËÁ«UÿÊ ¬?÷Ê?
7. ¡Ÿ ?Êäÿ? ??§ ‚¥’¥œ ??¥ „?Ÿ/UË ‹?»?§ Á’?/U Ÿ? ?§ÊÒŸ ‚Ê Á‚hʥà ¬?ÁìÊÁŒÃ Á?§ÿÊ ÕÊ?
(1) ‚Ê?ÊÁ¡?§ ‚¥ÉÊ·¸ (2) ?ËÁ«UÿÊ ?ȧ‹ËŸÃ¥òÊ
(3) ‚Ê?Êãÿ ?SÃÈ (4) Ã?ʇÊÊ (S¬?Ę?U?§‹)
8. ߥ¡ã‚’ª¸/U ??§ Á‹8, “?Êäÿ? „Ë ‚¥Œ?‡Ê „Ò” ?ÊÄÿÊ¥‡Ê „Ò —
(1) Á?Á‡Êc˜U ¬?‚¥ª (2) ‚Ê?ÊãÿË?Χà ©à¬ÊŒ
(3) 8?§ ‚Ê?Êãÿ ‚¥Œ?‡Ê (4) ‚ÊÒ¥Œÿ¸‡ÊÊSòÊË ÁŸ?ʸáÊ
4 J-06318
 !J-06318-PAPER-II!
Paper-II
9. One of the emancipatory uses of media is :
(1) Collective production (2) Centrally-controlled programmes
(3) Depoliticisation (4) Production by specialists
10. The relationship between media institutions with social power and the ideas that they circulate
is often referred to as :
(1) Articulation (2) Stereotype (3) Ideology (4) Chain concept
11. Immanuel Kant developed :
(1) Deontological theory
(2) Teleological theory
(3) Relativism
(4) Justice theory
12. A major recommendation of the Mac Bride Commission was :
(1) Centralisation of media ownership
(2) Restriction on technology transfer
(3) Democratisation of media
(4) Higher tariff for telecommunication
13. ‘Our village chhatera’ was a well-publicised :
(1) Column (2) Cartoon
(3) Newspaper (4) Weekly magazine
14. The inverted pyramid style in newspaper content is normally used for :
(1) Features (2) Society news
(3) Editorials (4) Hard news
15. The circle technique of feature writing is also known as :
(1) The tie-back (2) The recap (3) Customisation (4) Encirclement
16. Modular design of newspapers pre-supposes :
(1) Long headlines (2) Short text
(3) Running columns (4) Less use of white space
5 Paper-II J-06318
 !J-06318-PAPER-II!
9. ?ËÁ«UÿÊ ?§Ê 8?§ ?ÈÄà ¬?ÿÊ?ª „Ò —
(1) ‚Ê?ÍÁ„?§ ©à¬ÊŒ (2) ??§ãŒ? ÁŸÿ¥ÁòÊà ?§Êÿ¸??§?
(3) •/UÊ¡ŸËÁÃ?§/UáÊ (4) Á?‡Ê?·ôÊÊ?¥ mÊ/UÊ ©à¬ÊŒŸ
10. ‚Ê?ÊÁ¡?§ ‡ÊÁÄÃÿÊ?¥ •ÊÒ/U Á?øÊ/UÊ?¥ ??§ ‚ÊÕ ?ËÁ«UÿÊ ‚¥SÕÊŸÊ?¥ ??§ ‚¥’¥œ Á¡‚? ?? ¬?‚ÊÁ/Uà ?§/UÃ? „Ò¥ ©ã„?¥ •Ä‚/U ß‚ M§¬ ??¥
©UÁÀ‹Ápà Á?§ÿÊ ¡ÊÃÊ „Ò —
(1) •Á÷vÿÁÄà (2) M§Á…??ÊŒË (3) Á?øÊ/UœÊ/UÊ (4) oÎ¥p‹Ê •?œÊ/UáÊÊ
11. ß?ÊŸÈ8‹ ?§Ê¥˜U Ÿ? Á??§Á‚à Á?§ÿÊ —
(1) ?§Ã¸vÿ‡ÊÊSòÊËÿ Á‚hʥà (Á«UÿÊ?ã˜UÊ?‹ÊÚÁ¡?§‹ âÿÊ?/UË)
(2) ˜?UÁ‹•‹Ê?Á¡?§‹ Á‚hÊ¥Ã
(3) ‚ʬ??Ê?ÊŒ
(4) ãÿÊÿ Á‚hÊ¥Ã
12. ?Ò?§ ’?Êß«U •ÊÿÊ?ª ?§Ë 8?§ ¬??Èp •ŸÈ‡Ê¥‚Ê ÕË —
(1) ?ËÁ«UÿÊ S?ÊÁ?à? ?§Ê ??§ãŒ?Ë?§/UáÊ
(2) ˜?UÄŸÊ?‹ÊÚ¡Ë „SÃÊ¥Ã/UáÊ ¬/U ¬?ÁÃ’¥œ
(3) ?ËÁ«UÿÊ ?§Ê ¡ŸÃ¥òÊË?§/UáÊ
(4) ŒÍ/U‚¥øÊ/U ?§Ë ©ëø Œ/U
13. “•Ê?/U Á?‹?¡ ¿U˜?U/UÊ” ‚Ȭ?øÊÁ/Uà ÕÊ —
(1) SÃê÷ (2) ?§Ê˜Í¸UŸ
(3) ‚?ÊøÊ/-¬òÊ (4) ‚ÊåÃÊÁ„?§ ¬ÁòÊ?§Ê
14. ‚?ÊøÊ/U¬òÊ ‹?pŸ ??¥ Á?‹Ê?? SÃͬ ‚Ê?Êãÿ× Á?§‚??§ Á‹8 ¬?ÿÈÄà „Ê?ÃÊ „Ò?
(1) »§Ëø/U (2) ‚Ê?ÊÁ¡?§ ¡Ë?Ÿ ?§Ë p’/?¥U
(3) ‚¥¬ÊŒ?§Ëÿ (4) ?ÈÅÿ ‚?ÊøÊ/U
15. »§Ëø/U ‹?pŸ ?§Ë ø??§Ëÿ Ã?§ŸË?§ (‚?¸§‹ ˜?UÄŸË?§) ß‚ M§¬ ??¥ ÷Ë ¡ÊŸË ¡ÊÃË „Ò —
(1) Œ ˜UÊ߸-’Ò?§ (2) Œ /UË?Ò§¬ (3) ?§S˜U?Êß¡?‡ÊŸ (4) ߟ‚Á?¸§‹??¥˜U
16. ‚?ÊøÊ/U-¬òÊÊ?¥ ??§ ¬??ʬËÿ …UÊ°ø? ?§Ë ¬Í?¸ œÊ/UáÊÊ „Ò —
(1) ‹¥’? ‡ÊË·¸?§ (2) ‚¥Á?Êåà Á?·ÿ-?SÃÈ
(3) ÁŸ/¥UÃ/U ø‹Ÿ? ?Ê‹? SÃ¥÷ (4) Á/UÄà SÕÊŸ ?§Ê ?§? ¬?ÿÊ?ª