UGC NET Past Year Question Paper II: Mass communication & Journalism (December 2014)

 Page 1


1. Write your roll number in the space provided on the top of
this page.
2. This paper consists of fifty multiple-choice type of questions.
3. At the commencement of examination, the question booklet
will be given to you. In the first 5 minutes, you are requested
to open the booklet and compulsorily examine it as below :
(i) To have access to the Question Booklet, tear off the
paper seal on the edge of this cover page. Do not accept
a booklet without sticker-seal and do not accept an open
booklet.
(ii) Tally the number of pages and number of questions
in the booklet with the information printed on the
cover page. Faulty booklets due to pages/questions
missing or duplicate or not in serial order or any
other discrepancy should be got replaced immediately
by a correct booklet from the invigilator within the
period of 5 minutes. Afterwards, neither the Question
Booklet will be replaced nor any extra time will be
given.
(iii) After this verification is over, the OMR Sheet Number
should be entered on this Test Booklet.
4. Each item has four alternative responses marked (A), (B), (C)
and (D). You have to darken the circle as indicated below on
the correct response against each item.
Example :
where (C) is the correct response.
5. Your responses to the items are to be indicated in the OMR
Sheet given inside the Paper I Booklet only. If you mark
at any place other than in the circle in the OMR Sheet, it will
not be evaluated.
6. Read instructions given inside carefully.
7. Rough Work is to be done in the end of this booklet.
8. If you write your Name, Roll Number, Phone Number or put
any mark on any part of the OMR Sheet, except for the space
allotted for the relevant entries, which may disclose your
identity, or use abusive language or employ any other unfair
means such as change of response by scratching or using
white fluid, you will render yourself liable to disqualification.
9. You have to return the test question booklet and Original
OMR Sheet to the invigilators at the end of the examination
compulsorily and must not carry it with you outside the
Examination Hall. Y ou are, however, allowed to carry original
question booklet and duplicate copy of OMR Sheet on
conclusion of examination.
10. Use only Blue/Black Ball point pen.
11. Use of any calculator or log table etc., is prohibited.
12. There is no negative marks for incorrect answers.
13. In case of any discrepancy in the English and Hindi versions,
English version will be taken as final.
Number of Pages in this Booklet : 24 Number of Questions in this Booklet : 50
Instructions for the Candidates ¯Ö¸üßõÖÖÙ£ÖµÖÖë Ûêú ×»Ö‹ ×®Ö¤ìü¿Ö
1. ‡ÃÖ ¯Öéšü Ûêú ‰ú¯Ö¸ü ×®ÖµÖŸÖ Ã£ÖÖ®Ö ¯Ö¸ü †¯Ö®ÖÖ ¸üÖê»Ö ®Ö´²Ö¸ü ×»Ö×ÜÖ‹ …
2. ‡ÃÖ ¯ÖÏ¿®Ö-¯Ö¡Ö ´Öë ¯Ö“ÖÖÃÖ ²ÖÆãü×¾ÖÛú»¯ÖßµÖ ¯ÖÏ¿®Ö Æïü …
3. ¯Ö¸üßõÖÖ ¯ÖÏÖ¸ü´³Ö ÆüÖê®Öê ¯Ö¸ü, ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ †Ö¯ÖÛúÖê ¤êü ¤üß •ÖÖµÖêÝÖß … ¯ÖÆü»Öê
¯ÖÖÑ“Ö ×´Ö®Ö™ü †Ö¯ÖÛúÖê ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê ŸÖ£ÖÖ ˆÃÖÛúß ×®Ö´®Ö×»Ö×ÜÖŸÖ
•ÖÖÑ“Ö Ûêú ×»Ö‹ פüµÖê •ÖÖµÖëÝÖê, וÖÃÖÛúß •ÖÖÑ“Ö †Ö¯ÖÛúÖê †¾Ö¿µÖ Ûú¸ü®Öß Æîü :
(i) ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê Ûêú ×»Ö‹ ˆÃÖÛêú Ûú¾Ö¸ü ¯Öê•Ö ¯Ö¸ü »ÖÝÖß ÛúÖÝÖ•Ö
Ûúß ÃÖᯙ ÛúÖê ±úÖ›Ìü »Öë … ÜÖã»Öß Æãü‡Ô µÖÖ ×²Ö®ÖÖ Ã™üßÛú¸ü-ÃÖᯙ Ûúß
¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü …
(ii) Ûú¾Ö¸ü ¯Öéšü ¯Ö¸ü ”û¯Öê ×®Ö¤ìü¿ÖÖ®ÖãÃÖÖ¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ Ûêú ¯Öéšü ŸÖ£ÖÖ
¯ÖÏ¿®ÖÖë Ûúß ÃÖÓܵÖÖ ÛúÖê †“”ûß ŸÖ¸üÆü “ÖîÛú Ûú¸ü »Öë ×Ûú µÖê ¯Öæ¸êü
Æïü … ¤üÖêÂÖ¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ ×•Ö®Ö´Öë ¯Öéšü/¯ÖÏ¿®Ö Ûú´Ö ÆüÖë µÖÖ ¤ãü²ÖÖ¸üÖ †Ö
ÝÖµÖê ÆüÖë µÖÖ ÃÖß׸üµÖ»Ö ´Öë ®Ö ÆüÖë †£ÖÖÔŸÖË ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü Ûúß
¡Öã×™ü¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü ŸÖ£ÖÖ ˆÃÖß ÃÖ´ÖµÖ ˆÃÖê
»ÖÖî™üÖÛú¸ü ˆÃÖÛêú ãÖÖ®Ö ¯Ö¸ü ¤æüÃÖ¸üß ÃÖÆüß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ »Öê »Öë …
‡ÃÖÛêú ×»Ö‹ †Ö¯ÖÛúÖê ¯ÖÖÑ“Ö ×´Ö®Ö™ü פüµÖê •ÖÖµÖëÝÖê … ˆÃÖÛêú ²ÖÖ¤ü ®Ö
ŸÖÖê †Ö¯ÖÛúß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ¾ÖÖ¯ÖÃÖ »Öß •ÖÖµÖêÝÖß †Öî¸ü ®Ö Æüß †Ö¯ÖÛúÖê
†×ŸÖ׸üŒŸÖ ÃÖ´ÖµÖ ×¤üµÖÖ •ÖÖµÖêÝÖÖ …
(iii) ‡ÃÖ •ÖÖÑ“Ö Ûêú ²ÖÖ¤ü OMR ¯Ö¡ÖÛú Ûúß ÛÎú´Ö ÃÖÓܵÖÖ ‡ÃÖ ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ
¯Ö¸ü †Ó×ÛúŸÖ Ûú¸ü ¤ëü …
4. ¯ÖÏŸµÖêÛú ¯ÖÏ¿®Ö Ûêú ×»Ö‹ “ÖÖ¸ü ˆ¢Ö¸ü ×¾ÖÛú»¯Ö (A), (B), (C) ŸÖ£ÖÖ (D) פüµÖê
ÝÖµÖê Æïü … †Ö¯ÖÛúÖê ÃÖÆüß ˆ¢Ö¸ü Ûêú ¾Öé¢Ö ÛúÖê ¯Öê®Ö ÃÖê ³Ö¸üÛú¸ü ÛúÖ»ÖÖ Ûú¸ü®ÖÖ Æîü
•ÖîÃÖÖ ×Ûú ®Öß“Öê פüÜÖÖµÖÖ ÝÖµÖÖ Æîü …
ˆ¤üÖÆü¸üÞÖ :
•Ö²Ö×Ûúú(C) ÃÖÆüß ˆ¢Ö¸ü Æîü …
5. ¯ÖÏ¿®ÖÖë Ûêú ˆ¢Ö¸ü Ûêú¾Ö»Ö ¯ÖÏ¿®Ö ¯Ö¡Ö I Ûêú †®¤ü¸ü פüµÖê ÝÖµÖê OMR ¯Ö¡ÖÛú ¯Ö¸ü Æüß
†Ó×ÛúŸÖ Ûú¸ü®Öê Æïü … µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü פüµÖê ÝÖµÖê ¾Öé¢Ö Ûêú †»ÖÖ¾ÖÖ
×ÛúÃÖß †®µÖ ãÖÖ®Ö ¯Ö¸ü ˆ¢Ö¸ü דÖÅ®ÖÖÓ×ÛúŸÖ Ûú¸üŸÖê Æïü, ŸÖÖê ˆÃÖÛúÖ ´Ö滵ÖÖÓÛú®Ö
®ÖÆüà ÆüÖêÝÖÖ …
6. †®¤ü¸ü פüµÖê ÝÖµÖê ×®Ö¤ìü¿ÖÖë ÛúÖê ¬µÖÖ®Ö¯Öæ¾ÖÔÛú ¯ÖœÌëü …
7. Ûú““ÖÖ ÛúÖ´Ö (Rough Work) ‡ÃÖ ¯Öã×ßÖÛúÖ Ûêú †×®ŸÖ´Ö ¯Öéšü ¯Ö¸ü Ûú¸ëü …
8. µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü ×®ÖµÖŸÖ Ã£ÖÖ®Ö Ûêú †»ÖÖ¾ÖÖ †¯Ö®ÖÖ ®ÖÖ´Ö, ¸üÖê»Ö
®Ö´²Ö¸ü, ±úÖê®Ö ®Ö´²Ö¸ü µÖÖ ÛúÖê‡Ô ³Öß ‹êÃÖÖ ×“ÖÅ®Ö ×•ÖÃÖÃÖê †Ö¯ÖÛúß ¯ÖÆü“ÖÖ®Ö ÆüÖê
ÃÖÛêú, †Ó×ÛúŸÖ Ûú¸üŸÖê Æïü †£Ö¾ÖÖ †³Ö¦ü ³ÖÖÂÖÖ ÛúÖ ¯ÖϵÖÖêÝÖ Ûú¸üŸÖê Æïü, µÖÖ ÛúÖê‡Ô
†®µÖ †®Öã×“ÖŸÖ ÃÖÖ¬Ö®Ö ÛúÖ ¯ÖϵÖÖêÝÖ Ûú¸üŸÖê Æïü, •ÖîÃÖê ×Ûú †Ó×ÛúŸÖ ×ÛúµÖê ÝÖµÖê
ˆ¢Ö¸ü ÛúÖê ×´Ö™üÖ®ÖÖ µÖÖ ÃÖ±êú¤ü õÖÖÆüß ÃÖê ²Ö¤ü»Ö®ÖÖ ŸÖÖê ¯Ö¸üßõÖÖ Ûêú ×»ÖµÖê
†µÖÖêÝµÖ ‘ÖÖê×ÂÖŸÖ ×ÛúµÖê •ÖÖ ÃÖÛúŸÖê Æïü …
9. †Ö¯ÖÛúÖê ¯Ö¸üßõÖÖ ÃÖ´ÖÖ¯ŸÖ ÆüÖê®Öê ¯Ö¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ‹¾ÖÓ ´Öæ»Ö OMR ¯Ö¡ÖÛú
×®Ö¸üßõÖÛú ´ÖÆüÖê¤üµÖ ÛúÖê »ÖÖî™üÖ®ÖÖ †Ö¾Ö¿µÖÛú Æîü †Öî¸ü ¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ Ûêú ²ÖÖ¤ü
ˆÃÖê †¯Ö®Öê ÃÖÖ£Ö ¯Ö¸üßõÖÖ ³Ö¾Ö®Ö ÃÖê ²ÖÖÆü¸ü ®Ö »ÖêÛú¸ü •ÖÖµÖë … ÆüÖ»ÖÖÓ×Ûú †Ö¯Ö
¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ ¯Ö¸ü ´Öæ»Ö ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ŸÖ£ÖÖ OMR ¯Ö¡ÖÛú Ûúß ›ãü¯»ÖßÛêú™ü
¯ÖÏ×ŸÖ †¯Ö®Öê ÃÖÖ£Ö »Öê •ÖÖ ÃÖÛúŸÖê Æïü …
10. Ûêú¾Ö»Ö ®Öß»Öê/ÛúÖ»Öê ²ÖÖ»Ö ¯¾ÖÖ‡Õ™ü ¯Öê®Ö ÛúÖ Æüß ‡ÃŸÖê´ÖÖ»Ö Ûú¸ëü …
11. ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü ÛúÖ ÃÖÓÝÖÞÖÛú (Ûîú»ÖÛãú»Öê™ü¸ü) µÖÖ »ÖÖÝÖ ™êü²Ö»Ö †Öפü ÛúÖ
¯ÖϵÖÖêÝÖ ¾ÖÙ•ÖŸÖ Æîü …
12. ÝÖ»ÖŸÖ ˆ¢Ö¸üÖë Ûêú ×»Ö‹ ÛúÖê‡Ô ®ÖÛúÖ¸üÖŸ´ÖÛú †ÓÛú ®ÖÆüà Æïü …
13. µÖפü †ÓÝÖÏê•Öß µÖÖ ØÆü¤üß ×¾Ö¾Ö¸üÞÖ ´Öë ÛúÖê‡Ô ×¾ÖÃÖÓÝÖ×ŸÖ ÆüÖê, ŸÖÖê †ÓÝÖÏê•Öß ×¾Ö¾Ö¸üÞÖ
†Ó×ŸÖ´Ö ´ÖÖ®ÖÖ •ÖÖ‹ÝÖÖ …
[Maximum Marks : 100
Time : 1 
1
/
4
 hours]
PAPER-II
MASS COMMUNICATION & JOURNALISM
(To be filled by the Candidate)
Signature and Name of Invigilator
OMR Sheet No. : ...............................................
Roll No.
(In words)
1. (Signature) __________________________
(Name)  ____________________________
2. (Signature) __________________________
(Name)  ____________________________
Roll No.________________________________
6 3
(In figures as per admission card)
D 1 4
D-63-14 1 P.T.O.
Page 2


1. Write your roll number in the space provided on the top of
this page.
2. This paper consists of fifty multiple-choice type of questions.
3. At the commencement of examination, the question booklet
will be given to you. In the first 5 minutes, you are requested
to open the booklet and compulsorily examine it as below :
(i) To have access to the Question Booklet, tear off the
paper seal on the edge of this cover page. Do not accept
a booklet without sticker-seal and do not accept an open
booklet.
(ii) Tally the number of pages and number of questions
in the booklet with the information printed on the
cover page. Faulty booklets due to pages/questions
missing or duplicate or not in serial order or any
other discrepancy should be got replaced immediately
by a correct booklet from the invigilator within the
period of 5 minutes. Afterwards, neither the Question
Booklet will be replaced nor any extra time will be
given.
(iii) After this verification is over, the OMR Sheet Number
should be entered on this Test Booklet.
4. Each item has four alternative responses marked (A), (B), (C)
and (D). You have to darken the circle as indicated below on
the correct response against each item.
Example :
where (C) is the correct response.
5. Your responses to the items are to be indicated in the OMR
Sheet given inside the Paper I Booklet only. If you mark
at any place other than in the circle in the OMR Sheet, it will
not be evaluated.
6. Read instructions given inside carefully.
7. Rough Work is to be done in the end of this booklet.
8. If you write your Name, Roll Number, Phone Number or put
any mark on any part of the OMR Sheet, except for the space
allotted for the relevant entries, which may disclose your
identity, or use abusive language or employ any other unfair
means such as change of response by scratching or using
white fluid, you will render yourself liable to disqualification.
9. You have to return the test question booklet and Original
OMR Sheet to the invigilators at the end of the examination
compulsorily and must not carry it with you outside the
Examination Hall. Y ou are, however, allowed to carry original
question booklet and duplicate copy of OMR Sheet on
conclusion of examination.
10. Use only Blue/Black Ball point pen.
11. Use of any calculator or log table etc., is prohibited.
12. There is no negative marks for incorrect answers.
13. In case of any discrepancy in the English and Hindi versions,
English version will be taken as final.
Number of Pages in this Booklet : 24 Number of Questions in this Booklet : 50
Instructions for the Candidates ¯Ö¸üßõÖÖÙ£ÖµÖÖë Ûêú ×»Ö‹ ×®Ö¤ìü¿Ö
1. ‡ÃÖ ¯Öéšü Ûêú ‰ú¯Ö¸ü ×®ÖµÖŸÖ Ã£ÖÖ®Ö ¯Ö¸ü †¯Ö®ÖÖ ¸üÖê»Ö ®Ö´²Ö¸ü ×»Ö×ÜÖ‹ …
2. ‡ÃÖ ¯ÖÏ¿®Ö-¯Ö¡Ö ´Öë ¯Ö“ÖÖÃÖ ²ÖÆãü×¾ÖÛú»¯ÖßµÖ ¯ÖÏ¿®Ö Æïü …
3. ¯Ö¸üßõÖÖ ¯ÖÏÖ¸ü´³Ö ÆüÖê®Öê ¯Ö¸ü, ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ †Ö¯ÖÛúÖê ¤êü ¤üß •ÖÖµÖêÝÖß … ¯ÖÆü»Öê
¯ÖÖÑ“Ö ×´Ö®Ö™ü †Ö¯ÖÛúÖê ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê ŸÖ£ÖÖ ˆÃÖÛúß ×®Ö´®Ö×»Ö×ÜÖŸÖ
•ÖÖÑ“Ö Ûêú ×»Ö‹ פüµÖê •ÖÖµÖëÝÖê, וÖÃÖÛúß •ÖÖÑ“Ö †Ö¯ÖÛúÖê †¾Ö¿µÖ Ûú¸ü®Öß Æîü :
(i) ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê Ûêú ×»Ö‹ ˆÃÖÛêú Ûú¾Ö¸ü ¯Öê•Ö ¯Ö¸ü »ÖÝÖß ÛúÖÝÖ•Ö
Ûúß ÃÖᯙ ÛúÖê ±úÖ›Ìü »Öë … ÜÖã»Öß Æãü‡Ô µÖÖ ×²Ö®ÖÖ Ã™üßÛú¸ü-ÃÖᯙ Ûúß
¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü …
(ii) Ûú¾Ö¸ü ¯Öéšü ¯Ö¸ü ”û¯Öê ×®Ö¤ìü¿ÖÖ®ÖãÃÖÖ¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ Ûêú ¯Öéšü ŸÖ£ÖÖ
¯ÖÏ¿®ÖÖë Ûúß ÃÖÓܵÖÖ ÛúÖê †“”ûß ŸÖ¸üÆü “ÖîÛú Ûú¸ü »Öë ×Ûú µÖê ¯Öæ¸êü
Æïü … ¤üÖêÂÖ¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ ×•Ö®Ö´Öë ¯Öéšü/¯ÖÏ¿®Ö Ûú´Ö ÆüÖë µÖÖ ¤ãü²ÖÖ¸üÖ †Ö
ÝÖµÖê ÆüÖë µÖÖ ÃÖß׸üµÖ»Ö ´Öë ®Ö ÆüÖë †£ÖÖÔŸÖË ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü Ûúß
¡Öã×™ü¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü ŸÖ£ÖÖ ˆÃÖß ÃÖ´ÖµÖ ˆÃÖê
»ÖÖî™üÖÛú¸ü ˆÃÖÛêú ãÖÖ®Ö ¯Ö¸ü ¤æüÃÖ¸üß ÃÖÆüß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ »Öê »Öë …
‡ÃÖÛêú ×»Ö‹ †Ö¯ÖÛúÖê ¯ÖÖÑ“Ö ×´Ö®Ö™ü פüµÖê •ÖÖµÖëÝÖê … ˆÃÖÛêú ²ÖÖ¤ü ®Ö
ŸÖÖê †Ö¯ÖÛúß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ¾ÖÖ¯ÖÃÖ »Öß •ÖÖµÖêÝÖß †Öî¸ü ®Ö Æüß †Ö¯ÖÛúÖê
†×ŸÖ׸üŒŸÖ ÃÖ´ÖµÖ ×¤üµÖÖ •ÖÖµÖêÝÖÖ …
(iii) ‡ÃÖ •ÖÖÑ“Ö Ûêú ²ÖÖ¤ü OMR ¯Ö¡ÖÛú Ûúß ÛÎú´Ö ÃÖÓܵÖÖ ‡ÃÖ ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ
¯Ö¸ü †Ó×ÛúŸÖ Ûú¸ü ¤ëü …
4. ¯ÖÏŸµÖêÛú ¯ÖÏ¿®Ö Ûêú ×»Ö‹ “ÖÖ¸ü ˆ¢Ö¸ü ×¾ÖÛú»¯Ö (A), (B), (C) ŸÖ£ÖÖ (D) פüµÖê
ÝÖµÖê Æïü … †Ö¯ÖÛúÖê ÃÖÆüß ˆ¢Ö¸ü Ûêú ¾Öé¢Ö ÛúÖê ¯Öê®Ö ÃÖê ³Ö¸üÛú¸ü ÛúÖ»ÖÖ Ûú¸ü®ÖÖ Æîü
•ÖîÃÖÖ ×Ûú ®Öß“Öê פüÜÖÖµÖÖ ÝÖµÖÖ Æîü …
ˆ¤üÖÆü¸üÞÖ :
•Ö²Ö×Ûúú(C) ÃÖÆüß ˆ¢Ö¸ü Æîü …
5. ¯ÖÏ¿®ÖÖë Ûêú ˆ¢Ö¸ü Ûêú¾Ö»Ö ¯ÖÏ¿®Ö ¯Ö¡Ö I Ûêú †®¤ü¸ü פüµÖê ÝÖµÖê OMR ¯Ö¡ÖÛú ¯Ö¸ü Æüß
†Ó×ÛúŸÖ Ûú¸ü®Öê Æïü … µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü פüµÖê ÝÖµÖê ¾Öé¢Ö Ûêú †»ÖÖ¾ÖÖ
×ÛúÃÖß †®µÖ ãÖÖ®Ö ¯Ö¸ü ˆ¢Ö¸ü דÖÅ®ÖÖÓ×ÛúŸÖ Ûú¸üŸÖê Æïü, ŸÖÖê ˆÃÖÛúÖ ´Ö滵ÖÖÓÛú®Ö
®ÖÆüà ÆüÖêÝÖÖ …
6. †®¤ü¸ü פüµÖê ÝÖµÖê ×®Ö¤ìü¿ÖÖë ÛúÖê ¬µÖÖ®Ö¯Öæ¾ÖÔÛú ¯ÖœÌëü …
7. Ûú““ÖÖ ÛúÖ´Ö (Rough Work) ‡ÃÖ ¯Öã×ßÖÛúÖ Ûêú †×®ŸÖ´Ö ¯Öéšü ¯Ö¸ü Ûú¸ëü …
8. µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü ×®ÖµÖŸÖ Ã£ÖÖ®Ö Ûêú †»ÖÖ¾ÖÖ †¯Ö®ÖÖ ®ÖÖ´Ö, ¸üÖê»Ö
®Ö´²Ö¸ü, ±úÖê®Ö ®Ö´²Ö¸ü µÖÖ ÛúÖê‡Ô ³Öß ‹êÃÖÖ ×“ÖÅ®Ö ×•ÖÃÖÃÖê †Ö¯ÖÛúß ¯ÖÆü“ÖÖ®Ö ÆüÖê
ÃÖÛêú, †Ó×ÛúŸÖ Ûú¸üŸÖê Æïü †£Ö¾ÖÖ †³Ö¦ü ³ÖÖÂÖÖ ÛúÖ ¯ÖϵÖÖêÝÖ Ûú¸üŸÖê Æïü, µÖÖ ÛúÖê‡Ô
†®µÖ †®Öã×“ÖŸÖ ÃÖÖ¬Ö®Ö ÛúÖ ¯ÖϵÖÖêÝÖ Ûú¸üŸÖê Æïü, •ÖîÃÖê ×Ûú †Ó×ÛúŸÖ ×ÛúµÖê ÝÖµÖê
ˆ¢Ö¸ü ÛúÖê ×´Ö™üÖ®ÖÖ µÖÖ ÃÖ±êú¤ü õÖÖÆüß ÃÖê ²Ö¤ü»Ö®ÖÖ ŸÖÖê ¯Ö¸üßõÖÖ Ûêú ×»ÖµÖê
†µÖÖêÝµÖ ‘ÖÖê×ÂÖŸÖ ×ÛúµÖê •ÖÖ ÃÖÛúŸÖê Æïü …
9. †Ö¯ÖÛúÖê ¯Ö¸üßõÖÖ ÃÖ´ÖÖ¯ŸÖ ÆüÖê®Öê ¯Ö¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ‹¾ÖÓ ´Öæ»Ö OMR ¯Ö¡ÖÛú
×®Ö¸üßõÖÛú ´ÖÆüÖê¤üµÖ ÛúÖê »ÖÖî™üÖ®ÖÖ †Ö¾Ö¿µÖÛú Æîü †Öî¸ü ¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ Ûêú ²ÖÖ¤ü
ˆÃÖê †¯Ö®Öê ÃÖÖ£Ö ¯Ö¸üßõÖÖ ³Ö¾Ö®Ö ÃÖê ²ÖÖÆü¸ü ®Ö »ÖêÛú¸ü •ÖÖµÖë … ÆüÖ»ÖÖÓ×Ûú †Ö¯Ö
¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ ¯Ö¸ü ´Öæ»Ö ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ŸÖ£ÖÖ OMR ¯Ö¡ÖÛú Ûúß ›ãü¯»ÖßÛêú™ü
¯ÖÏ×ŸÖ †¯Ö®Öê ÃÖÖ£Ö »Öê •ÖÖ ÃÖÛúŸÖê Æïü …
10. Ûêú¾Ö»Ö ®Öß»Öê/ÛúÖ»Öê ²ÖÖ»Ö ¯¾ÖÖ‡Õ™ü ¯Öê®Ö ÛúÖ Æüß ‡ÃŸÖê´ÖÖ»Ö Ûú¸ëü …
11. ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü ÛúÖ ÃÖÓÝÖÞÖÛú (Ûîú»ÖÛãú»Öê™ü¸ü) µÖÖ »ÖÖÝÖ ™êü²Ö»Ö †Öפü ÛúÖ
¯ÖϵÖÖêÝÖ ¾ÖÙ•ÖŸÖ Æîü …
12. ÝÖ»ÖŸÖ ˆ¢Ö¸üÖë Ûêú ×»Ö‹ ÛúÖê‡Ô ®ÖÛúÖ¸üÖŸ´ÖÛú †ÓÛú ®ÖÆüà Æïü …
13. µÖפü †ÓÝÖÏê•Öß µÖÖ ØÆü¤üß ×¾Ö¾Ö¸üÞÖ ´Öë ÛúÖê‡Ô ×¾ÖÃÖÓÝÖ×ŸÖ ÆüÖê, ŸÖÖê †ÓÝÖÏê•Öß ×¾Ö¾Ö¸üÞÖ
†Ó×ŸÖ´Ö ´ÖÖ®ÖÖ •ÖÖ‹ÝÖÖ …
[Maximum Marks : 100
Time : 1 
1
/
4
 hours]
PAPER-II
MASS COMMUNICATION & JOURNALISM
(To be filled by the Candidate)
Signature and Name of Invigilator
OMR Sheet No. : ...............................................
Roll No.
(In words)
1. (Signature) __________________________
(Name)  ____________________________
2. (Signature) __________________________
(Name)  ____________________________
Roll No.________________________________
6 3
(In figures as per admission card)
D 1 4
D-63-14 1 P.T.O.
Paper-II 2  D-63-14 
MASS COMMUNICATION & JOURNALISM  
Paper – II 
 
Note : This paper contains fifty (50) objective type questions of two (2) marks each. All 
questions are compulsory. 
 
1. The term development journalism, was coined by 
 (A) Alan Chalkley (B) Erskime Childers  
 (C) Christina Ogan (D) William Rosemarry 
 
2. “A newspaper should be both a daily teacher and daily tribune” was stated by 
 (A) Joseph Pulitzer (B) J. L. Nehru 
 (C) Marshall McLuhan (D) George Gerbner 
 
3. In Meletzke’s Model of mass communication process, the role of ______ is a key one 
along with the role of communicator. 
 (A) Receiver (B) Medium 
 (C) Feedback (D) Message 
 
4. Agora is a 
 (A) post on a facebook (B) devil 
 (C) chatter box (D) market place on the internet  
 
5. Manuel Castelles belongs to a school of  
 (A) Semiotics (B) Development media 
 (C) Positivism (D) Critical Theory 
 
6. The other word for copywriting is  
 (A) Deadwood (B) Logjam 
 (C) Intaglio (D) Sealth 
 
7. Inserting a TV programme between two popular TV programmes to boost its ratings is 
known as  
 (A) Twist (B) Blend 
 (C) Link (D) Hammocking 
Page 3


1. Write your roll number in the space provided on the top of
this page.
2. This paper consists of fifty multiple-choice type of questions.
3. At the commencement of examination, the question booklet
will be given to you. In the first 5 minutes, you are requested
to open the booklet and compulsorily examine it as below :
(i) To have access to the Question Booklet, tear off the
paper seal on the edge of this cover page. Do not accept
a booklet without sticker-seal and do not accept an open
booklet.
(ii) Tally the number of pages and number of questions
in the booklet with the information printed on the
cover page. Faulty booklets due to pages/questions
missing or duplicate or not in serial order or any
other discrepancy should be got replaced immediately
by a correct booklet from the invigilator within the
period of 5 minutes. Afterwards, neither the Question
Booklet will be replaced nor any extra time will be
given.
(iii) After this verification is over, the OMR Sheet Number
should be entered on this Test Booklet.
4. Each item has four alternative responses marked (A), (B), (C)
and (D). You have to darken the circle as indicated below on
the correct response against each item.
Example :
where (C) is the correct response.
5. Your responses to the items are to be indicated in the OMR
Sheet given inside the Paper I Booklet only. If you mark
at any place other than in the circle in the OMR Sheet, it will
not be evaluated.
6. Read instructions given inside carefully.
7. Rough Work is to be done in the end of this booklet.
8. If you write your Name, Roll Number, Phone Number or put
any mark on any part of the OMR Sheet, except for the space
allotted for the relevant entries, which may disclose your
identity, or use abusive language or employ any other unfair
means such as change of response by scratching or using
white fluid, you will render yourself liable to disqualification.
9. You have to return the test question booklet and Original
OMR Sheet to the invigilators at the end of the examination
compulsorily and must not carry it with you outside the
Examination Hall. Y ou are, however, allowed to carry original
question booklet and duplicate copy of OMR Sheet on
conclusion of examination.
10. Use only Blue/Black Ball point pen.
11. Use of any calculator or log table etc., is prohibited.
12. There is no negative marks for incorrect answers.
13. In case of any discrepancy in the English and Hindi versions,
English version will be taken as final.
Number of Pages in this Booklet : 24 Number of Questions in this Booklet : 50
Instructions for the Candidates ¯Ö¸üßõÖÖÙ£ÖµÖÖë Ûêú ×»Ö‹ ×®Ö¤ìü¿Ö
1. ‡ÃÖ ¯Öéšü Ûêú ‰ú¯Ö¸ü ×®ÖµÖŸÖ Ã£ÖÖ®Ö ¯Ö¸ü †¯Ö®ÖÖ ¸üÖê»Ö ®Ö´²Ö¸ü ×»Ö×ÜÖ‹ …
2. ‡ÃÖ ¯ÖÏ¿®Ö-¯Ö¡Ö ´Öë ¯Ö“ÖÖÃÖ ²ÖÆãü×¾ÖÛú»¯ÖßµÖ ¯ÖÏ¿®Ö Æïü …
3. ¯Ö¸üßõÖÖ ¯ÖÏÖ¸ü´³Ö ÆüÖê®Öê ¯Ö¸ü, ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ †Ö¯ÖÛúÖê ¤êü ¤üß •ÖÖµÖêÝÖß … ¯ÖÆü»Öê
¯ÖÖÑ“Ö ×´Ö®Ö™ü †Ö¯ÖÛúÖê ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê ŸÖ£ÖÖ ˆÃÖÛúß ×®Ö´®Ö×»Ö×ÜÖŸÖ
•ÖÖÑ“Ö Ûêú ×»Ö‹ פüµÖê •ÖÖµÖëÝÖê, וÖÃÖÛúß •ÖÖÑ“Ö †Ö¯ÖÛúÖê †¾Ö¿µÖ Ûú¸ü®Öß Æîü :
(i) ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê Ûêú ×»Ö‹ ˆÃÖÛêú Ûú¾Ö¸ü ¯Öê•Ö ¯Ö¸ü »ÖÝÖß ÛúÖÝÖ•Ö
Ûúß ÃÖᯙ ÛúÖê ±úÖ›Ìü »Öë … ÜÖã»Öß Æãü‡Ô µÖÖ ×²Ö®ÖÖ Ã™üßÛú¸ü-ÃÖᯙ Ûúß
¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü …
(ii) Ûú¾Ö¸ü ¯Öéšü ¯Ö¸ü ”û¯Öê ×®Ö¤ìü¿ÖÖ®ÖãÃÖÖ¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ Ûêú ¯Öéšü ŸÖ£ÖÖ
¯ÖÏ¿®ÖÖë Ûúß ÃÖÓܵÖÖ ÛúÖê †“”ûß ŸÖ¸üÆü “ÖîÛú Ûú¸ü »Öë ×Ûú µÖê ¯Öæ¸êü
Æïü … ¤üÖêÂÖ¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ ×•Ö®Ö´Öë ¯Öéšü/¯ÖÏ¿®Ö Ûú´Ö ÆüÖë µÖÖ ¤ãü²ÖÖ¸üÖ †Ö
ÝÖµÖê ÆüÖë µÖÖ ÃÖß׸üµÖ»Ö ´Öë ®Ö ÆüÖë †£ÖÖÔŸÖË ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü Ûúß
¡Öã×™ü¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü ŸÖ£ÖÖ ˆÃÖß ÃÖ´ÖµÖ ˆÃÖê
»ÖÖî™üÖÛú¸ü ˆÃÖÛêú ãÖÖ®Ö ¯Ö¸ü ¤æüÃÖ¸üß ÃÖÆüß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ »Öê »Öë …
‡ÃÖÛêú ×»Ö‹ †Ö¯ÖÛúÖê ¯ÖÖÑ“Ö ×´Ö®Ö™ü פüµÖê •ÖÖµÖëÝÖê … ˆÃÖÛêú ²ÖÖ¤ü ®Ö
ŸÖÖê †Ö¯ÖÛúß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ¾ÖÖ¯ÖÃÖ »Öß •ÖÖµÖêÝÖß †Öî¸ü ®Ö Æüß †Ö¯ÖÛúÖê
†×ŸÖ׸üŒŸÖ ÃÖ´ÖµÖ ×¤üµÖÖ •ÖÖµÖêÝÖÖ …
(iii) ‡ÃÖ •ÖÖÑ“Ö Ûêú ²ÖÖ¤ü OMR ¯Ö¡ÖÛú Ûúß ÛÎú´Ö ÃÖÓܵÖÖ ‡ÃÖ ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ
¯Ö¸ü †Ó×ÛúŸÖ Ûú¸ü ¤ëü …
4. ¯ÖÏŸµÖêÛú ¯ÖÏ¿®Ö Ûêú ×»Ö‹ “ÖÖ¸ü ˆ¢Ö¸ü ×¾ÖÛú»¯Ö (A), (B), (C) ŸÖ£ÖÖ (D) פüµÖê
ÝÖµÖê Æïü … †Ö¯ÖÛúÖê ÃÖÆüß ˆ¢Ö¸ü Ûêú ¾Öé¢Ö ÛúÖê ¯Öê®Ö ÃÖê ³Ö¸üÛú¸ü ÛúÖ»ÖÖ Ûú¸ü®ÖÖ Æîü
•ÖîÃÖÖ ×Ûú ®Öß“Öê פüÜÖÖµÖÖ ÝÖµÖÖ Æîü …
ˆ¤üÖÆü¸üÞÖ :
•Ö²Ö×Ûúú(C) ÃÖÆüß ˆ¢Ö¸ü Æîü …
5. ¯ÖÏ¿®ÖÖë Ûêú ˆ¢Ö¸ü Ûêú¾Ö»Ö ¯ÖÏ¿®Ö ¯Ö¡Ö I Ûêú †®¤ü¸ü פüµÖê ÝÖµÖê OMR ¯Ö¡ÖÛú ¯Ö¸ü Æüß
†Ó×ÛúŸÖ Ûú¸ü®Öê Æïü … µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü פüµÖê ÝÖµÖê ¾Öé¢Ö Ûêú †»ÖÖ¾ÖÖ
×ÛúÃÖß †®µÖ ãÖÖ®Ö ¯Ö¸ü ˆ¢Ö¸ü דÖÅ®ÖÖÓ×ÛúŸÖ Ûú¸üŸÖê Æïü, ŸÖÖê ˆÃÖÛúÖ ´Ö滵ÖÖÓÛú®Ö
®ÖÆüà ÆüÖêÝÖÖ …
6. †®¤ü¸ü פüµÖê ÝÖµÖê ×®Ö¤ìü¿ÖÖë ÛúÖê ¬µÖÖ®Ö¯Öæ¾ÖÔÛú ¯ÖœÌëü …
7. Ûú““ÖÖ ÛúÖ´Ö (Rough Work) ‡ÃÖ ¯Öã×ßÖÛúÖ Ûêú †×®ŸÖ´Ö ¯Öéšü ¯Ö¸ü Ûú¸ëü …
8. µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü ×®ÖµÖŸÖ Ã£ÖÖ®Ö Ûêú †»ÖÖ¾ÖÖ †¯Ö®ÖÖ ®ÖÖ´Ö, ¸üÖê»Ö
®Ö´²Ö¸ü, ±úÖê®Ö ®Ö´²Ö¸ü µÖÖ ÛúÖê‡Ô ³Öß ‹êÃÖÖ ×“ÖÅ®Ö ×•ÖÃÖÃÖê †Ö¯ÖÛúß ¯ÖÆü“ÖÖ®Ö ÆüÖê
ÃÖÛêú, †Ó×ÛúŸÖ Ûú¸üŸÖê Æïü †£Ö¾ÖÖ †³Ö¦ü ³ÖÖÂÖÖ ÛúÖ ¯ÖϵÖÖêÝÖ Ûú¸üŸÖê Æïü, µÖÖ ÛúÖê‡Ô
†®µÖ †®Öã×“ÖŸÖ ÃÖÖ¬Ö®Ö ÛúÖ ¯ÖϵÖÖêÝÖ Ûú¸üŸÖê Æïü, •ÖîÃÖê ×Ûú †Ó×ÛúŸÖ ×ÛúµÖê ÝÖµÖê
ˆ¢Ö¸ü ÛúÖê ×´Ö™üÖ®ÖÖ µÖÖ ÃÖ±êú¤ü õÖÖÆüß ÃÖê ²Ö¤ü»Ö®ÖÖ ŸÖÖê ¯Ö¸üßõÖÖ Ûêú ×»ÖµÖê
†µÖÖêÝµÖ ‘ÖÖê×ÂÖŸÖ ×ÛúµÖê •ÖÖ ÃÖÛúŸÖê Æïü …
9. †Ö¯ÖÛúÖê ¯Ö¸üßõÖÖ ÃÖ´ÖÖ¯ŸÖ ÆüÖê®Öê ¯Ö¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ‹¾ÖÓ ´Öæ»Ö OMR ¯Ö¡ÖÛú
×®Ö¸üßõÖÛú ´ÖÆüÖê¤üµÖ ÛúÖê »ÖÖî™üÖ®ÖÖ †Ö¾Ö¿µÖÛú Æîü †Öî¸ü ¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ Ûêú ²ÖÖ¤ü
ˆÃÖê †¯Ö®Öê ÃÖÖ£Ö ¯Ö¸üßõÖÖ ³Ö¾Ö®Ö ÃÖê ²ÖÖÆü¸ü ®Ö »ÖêÛú¸ü •ÖÖµÖë … ÆüÖ»ÖÖÓ×Ûú †Ö¯Ö
¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ ¯Ö¸ü ´Öæ»Ö ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ŸÖ£ÖÖ OMR ¯Ö¡ÖÛú Ûúß ›ãü¯»ÖßÛêú™ü
¯ÖÏ×ŸÖ †¯Ö®Öê ÃÖÖ£Ö »Öê •ÖÖ ÃÖÛúŸÖê Æïü …
10. Ûêú¾Ö»Ö ®Öß»Öê/ÛúÖ»Öê ²ÖÖ»Ö ¯¾ÖÖ‡Õ™ü ¯Öê®Ö ÛúÖ Æüß ‡ÃŸÖê´ÖÖ»Ö Ûú¸ëü …
11. ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü ÛúÖ ÃÖÓÝÖÞÖÛú (Ûîú»ÖÛãú»Öê™ü¸ü) µÖÖ »ÖÖÝÖ ™êü²Ö»Ö †Öפü ÛúÖ
¯ÖϵÖÖêÝÖ ¾ÖÙ•ÖŸÖ Æîü …
12. ÝÖ»ÖŸÖ ˆ¢Ö¸üÖë Ûêú ×»Ö‹ ÛúÖê‡Ô ®ÖÛúÖ¸üÖŸ´ÖÛú †ÓÛú ®ÖÆüà Æïü …
13. µÖפü †ÓÝÖÏê•Öß µÖÖ ØÆü¤üß ×¾Ö¾Ö¸üÞÖ ´Öë ÛúÖê‡Ô ×¾ÖÃÖÓÝÖ×ŸÖ ÆüÖê, ŸÖÖê †ÓÝÖÏê•Öß ×¾Ö¾Ö¸üÞÖ
†Ó×ŸÖ´Ö ´ÖÖ®ÖÖ •ÖÖ‹ÝÖÖ …
[Maximum Marks : 100
Time : 1 
1
/
4
 hours]
PAPER-II
MASS COMMUNICATION & JOURNALISM
(To be filled by the Candidate)
Signature and Name of Invigilator
OMR Sheet No. : ...............................................
Roll No.
(In words)
1. (Signature) __________________________
(Name)  ____________________________
2. (Signature) __________________________
(Name)  ____________________________
Roll No.________________________________
6 3
(In figures as per admission card)
D 1 4
D-63-14 1 P.T.O.
Paper-II 2  D-63-14 
MASS COMMUNICATION & JOURNALISM  
Paper – II 
 
Note : This paper contains fifty (50) objective type questions of two (2) marks each. All 
questions are compulsory. 
 
1. The term development journalism, was coined by 
 (A) Alan Chalkley (B) Erskime Childers  
 (C) Christina Ogan (D) William Rosemarry 
 
2. “A newspaper should be both a daily teacher and daily tribune” was stated by 
 (A) Joseph Pulitzer (B) J. L. Nehru 
 (C) Marshall McLuhan (D) George Gerbner 
 
3. In Meletzke’s Model of mass communication process, the role of ______ is a key one 
along with the role of communicator. 
 (A) Receiver (B) Medium 
 (C) Feedback (D) Message 
 
4. Agora is a 
 (A) post on a facebook (B) devil 
 (C) chatter box (D) market place on the internet  
 
5. Manuel Castelles belongs to a school of  
 (A) Semiotics (B) Development media 
 (C) Positivism (D) Critical Theory 
 
6. The other word for copywriting is  
 (A) Deadwood (B) Logjam 
 (C) Intaglio (D) Sealth 
 
7. Inserting a TV programme between two popular TV programmes to boost its ratings is 
known as  
 (A) Twist (B) Blend 
 (C) Link (D) Hammocking 
 D-63-14 3  Paper-II 
•Ö®ÖÃÖÓ“ÖÖ¸ü †Öî¸ü ¯Ö¡ÖÛúÖ׸üŸÖÖ 
¯ÖÏ¿®Ö¯Ö¡Ö – II 
®ÖÖê™ü : ‡ÃÖ ¯ÖÏ¿®Ö¯Ö¡Ö ´Öë ¯Ö“ÖÖÃÖ (50) ²ÖÆãü-×¾ÖÛú»¯ÖßµÖ ¯ÖÏ¿®Ö Æïü … ¯ÖÏŸµÖêÛú ¯ÖÏ¿®Ö Ûêú ¤üÖê (2) †ÓÛú Æïü … ÃÖ³Öß ¯ÖÏ¿®Ö †×®Ö¾ÖÖµÖÔ Æïü … 
 
1. ‘×¾ÖÛúÖÃÖ ¯Ö¡ÖÛúÖ׸üŸÖÖ’ ¿Ö²¤ü ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ×ÛúÃÖ®Öê ÝÖœÌüÖ Æîü ? 
 (A) ‹»Ö®Ö “ÖÖŒ»Öê (B) ‡ÙŒÃÖ´Ö ×“Ö»›üÃÖÔ 
 (C) ×ÛÎú×Ùü®ÖÖ †ÖêÝÖê®Ö (D) ×¾Ö×»ÖµÖ´Ö ¸üÖê•Ö´Öê¸üß 
 
2. “ÃÖ´ÖÖ“ÖÖ¸ü ¯Ö¡Ö ÛúÖê ¤îü×®ÖÛú ׿ÖõÖÛú ŸÖ£ÖÖ ¤îü×®ÖÛú •Ö®ÖÖ׬ÖÛúÖ¸üß ¤üÖê®ÖÖë ÆüÖê®ÖÖ “ÖÖ×ÆüµÖê”, ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ×ÛúÃÖÛêú «üÖ¸üÖ ÛúÆüÖ 
ÝÖµÖÖ £ÖÖ ? 
 (A) •ÖÖêÃÖê±ú ¯Öã×»ÖŸ•Ö¸ü (B) •Öê.‹»Ö. ®ÖêÆüºþ 
 (C) ´ÖÖ¿ÖÔ»Ö ´ÖîÛú»ÖæÆüÖ®Ö (D) •ÖÖ•ÖÔ ÝÖÖ²ÖÔ®Ö¸ü 
 
3. •Ö®Ö ÃÖÓ“ÖÖ¸ü Ûêú ´Öî»Öê®ÃÛúß ´ÖÖò›ü»Ö ´Öë _______ Ûúß ³Öæ×´ÖÛúÖ Ûúß ¯ÖÏ×ÛÎúµÖÖ ÃÖÓ¯ÖÏêÂÖÛú Ûúß ³Öæ×´ÖÛúÖ Ûêú ÃÖÖ£Ö ¯ÖÏ´ÖãÜÖ Æîü … 
 (A) ¯ÖÏÖ¯ŸÖÛúŸÖÖÔ (B) ´ÖÖ¬µÖ´Ö 
 (C) ¯ÖÏן֯Öã×™ü (D) ÃÖÓ¤êü¿Ö 
 
4. †ÝÖÖê¸üÖ Æîü 
 (A) ×ÛúÃÖß ±êúÃÖ²ÖãÛú ¯Ö¸ü ¯ÖÖêÙü  (B) ›êü×¾Ö»Ö 
 (C) “Öê™ü¸ü ²ÖÖòŒÃÖ  (D) ‡Ó™ü¸ü®Öê™ü ¯Ö¸ü ´ÖÖÛúá™ü ¯»ÖêÃÖ  
 
5. ´Öî®Öã†»Ö ÛúÖÙü»Ö¸ü ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ×ÛúÃÖ ×¾Ö“ÖÖ¸ü¯Ö¨ü×ŸÖ ÃÖê ÃÖÓ²ÖÓ×¬ÖŸÖ Æîü ? 
 (A) ÃÖÓÛêúŸÖ×¾Ö–ÖÖ®Ö (B) ×¾ÖÛúÖÃÖ ´Öß×›üµÖÖ 
 (C) ¯ÖÏŸµÖõÖ¾ÖÖ¤ü (D) •Ö×™ü»Ö ×ÃÖ¨üÖÓŸÖ  
 
6. ×»ÖׯֻÖêÜÖ®Ö Ûêú ×»Ö‹ †®µÖ ¿Ö²¤ü Æîü  
 (A) ›êü›ü ¾Öã›ü  (B) »ÖÖòÝÖ•Öê´Ö 
 (C) ˆŸÛúßÞÖÔ ”û¯ÖÖ‡Ô (D) ÃÖß»£Ö 
 
7. ™üß.¾Öß. ÛúÖµÖÔÛÎú´Ö Ûúß ¸êüØ™üÝÖ ²ÖœÌüÖ®Öê Ûêú ×»Ö‹ ¤üÖê »ÖÖêÛúׯÖ쵅 ™üß.¾Öß. ÛúÖµÖÔÛÎú´ÖÖë Ûêú ²Öß“Ö ´Öë ‹Ûú ™üß.¾Öß. ÛúÖµÖÔÛÎú´Ö ›üÖ»Ö®Öê ÛúÖê 
ÛúÆüŸÖê Æïü  
 (A) ×™Ëü¾ÖÙü  (B) ²»Öë›ü 
 (C) Ø»ÖÛú  (D) Æü´µÖãØÛúÝÖ  
Page 4


1. Write your roll number in the space provided on the top of
this page.
2. This paper consists of fifty multiple-choice type of questions.
3. At the commencement of examination, the question booklet
will be given to you. In the first 5 minutes, you are requested
to open the booklet and compulsorily examine it as below :
(i) To have access to the Question Booklet, tear off the
paper seal on the edge of this cover page. Do not accept
a booklet without sticker-seal and do not accept an open
booklet.
(ii) Tally the number of pages and number of questions
in the booklet with the information printed on the
cover page. Faulty booklets due to pages/questions
missing or duplicate or not in serial order or any
other discrepancy should be got replaced immediately
by a correct booklet from the invigilator within the
period of 5 minutes. Afterwards, neither the Question
Booklet will be replaced nor any extra time will be
given.
(iii) After this verification is over, the OMR Sheet Number
should be entered on this Test Booklet.
4. Each item has four alternative responses marked (A), (B), (C)
and (D). You have to darken the circle as indicated below on
the correct response against each item.
Example :
where (C) is the correct response.
5. Your responses to the items are to be indicated in the OMR
Sheet given inside the Paper I Booklet only. If you mark
at any place other than in the circle in the OMR Sheet, it will
not be evaluated.
6. Read instructions given inside carefully.
7. Rough Work is to be done in the end of this booklet.
8. If you write your Name, Roll Number, Phone Number or put
any mark on any part of the OMR Sheet, except for the space
allotted for the relevant entries, which may disclose your
identity, or use abusive language or employ any other unfair
means such as change of response by scratching or using
white fluid, you will render yourself liable to disqualification.
9. You have to return the test question booklet and Original
OMR Sheet to the invigilators at the end of the examination
compulsorily and must not carry it with you outside the
Examination Hall. Y ou are, however, allowed to carry original
question booklet and duplicate copy of OMR Sheet on
conclusion of examination.
10. Use only Blue/Black Ball point pen.
11. Use of any calculator or log table etc., is prohibited.
12. There is no negative marks for incorrect answers.
13. In case of any discrepancy in the English and Hindi versions,
English version will be taken as final.
Number of Pages in this Booklet : 24 Number of Questions in this Booklet : 50
Instructions for the Candidates ¯Ö¸üßõÖÖÙ£ÖµÖÖë Ûêú ×»Ö‹ ×®Ö¤ìü¿Ö
1. ‡ÃÖ ¯Öéšü Ûêú ‰ú¯Ö¸ü ×®ÖµÖŸÖ Ã£ÖÖ®Ö ¯Ö¸ü †¯Ö®ÖÖ ¸üÖê»Ö ®Ö´²Ö¸ü ×»Ö×ÜÖ‹ …
2. ‡ÃÖ ¯ÖÏ¿®Ö-¯Ö¡Ö ´Öë ¯Ö“ÖÖÃÖ ²ÖÆãü×¾ÖÛú»¯ÖßµÖ ¯ÖÏ¿®Ö Æïü …
3. ¯Ö¸üßõÖÖ ¯ÖÏÖ¸ü´³Ö ÆüÖê®Öê ¯Ö¸ü, ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ †Ö¯ÖÛúÖê ¤êü ¤üß •ÖÖµÖêÝÖß … ¯ÖÆü»Öê
¯ÖÖÑ“Ö ×´Ö®Ö™ü †Ö¯ÖÛúÖê ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê ŸÖ£ÖÖ ˆÃÖÛúß ×®Ö´®Ö×»Ö×ÜÖŸÖ
•ÖÖÑ“Ö Ûêú ×»Ö‹ פüµÖê •ÖÖµÖëÝÖê, וÖÃÖÛúß •ÖÖÑ“Ö †Ö¯ÖÛúÖê †¾Ö¿µÖ Ûú¸ü®Öß Æîü :
(i) ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê Ûêú ×»Ö‹ ˆÃÖÛêú Ûú¾Ö¸ü ¯Öê•Ö ¯Ö¸ü »ÖÝÖß ÛúÖÝÖ•Ö
Ûúß ÃÖᯙ ÛúÖê ±úÖ›Ìü »Öë … ÜÖã»Öß Æãü‡Ô µÖÖ ×²Ö®ÖÖ Ã™üßÛú¸ü-ÃÖᯙ Ûúß
¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü …
(ii) Ûú¾Ö¸ü ¯Öéšü ¯Ö¸ü ”û¯Öê ×®Ö¤ìü¿ÖÖ®ÖãÃÖÖ¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ Ûêú ¯Öéšü ŸÖ£ÖÖ
¯ÖÏ¿®ÖÖë Ûúß ÃÖÓܵÖÖ ÛúÖê †“”ûß ŸÖ¸üÆü “ÖîÛú Ûú¸ü »Öë ×Ûú µÖê ¯Öæ¸êü
Æïü … ¤üÖêÂÖ¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ ×•Ö®Ö´Öë ¯Öéšü/¯ÖÏ¿®Ö Ûú´Ö ÆüÖë µÖÖ ¤ãü²ÖÖ¸üÖ †Ö
ÝÖµÖê ÆüÖë µÖÖ ÃÖß׸üµÖ»Ö ´Öë ®Ö ÆüÖë †£ÖÖÔŸÖË ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü Ûúß
¡Öã×™ü¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü ŸÖ£ÖÖ ˆÃÖß ÃÖ´ÖµÖ ˆÃÖê
»ÖÖî™üÖÛú¸ü ˆÃÖÛêú ãÖÖ®Ö ¯Ö¸ü ¤æüÃÖ¸üß ÃÖÆüß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ »Öê »Öë …
‡ÃÖÛêú ×»Ö‹ †Ö¯ÖÛúÖê ¯ÖÖÑ“Ö ×´Ö®Ö™ü פüµÖê •ÖÖµÖëÝÖê … ˆÃÖÛêú ²ÖÖ¤ü ®Ö
ŸÖÖê †Ö¯ÖÛúß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ¾ÖÖ¯ÖÃÖ »Öß •ÖÖµÖêÝÖß †Öî¸ü ®Ö Æüß †Ö¯ÖÛúÖê
†×ŸÖ׸üŒŸÖ ÃÖ´ÖµÖ ×¤üµÖÖ •ÖÖµÖêÝÖÖ …
(iii) ‡ÃÖ •ÖÖÑ“Ö Ûêú ²ÖÖ¤ü OMR ¯Ö¡ÖÛú Ûúß ÛÎú´Ö ÃÖÓܵÖÖ ‡ÃÖ ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ
¯Ö¸ü †Ó×ÛúŸÖ Ûú¸ü ¤ëü …
4. ¯ÖÏŸµÖêÛú ¯ÖÏ¿®Ö Ûêú ×»Ö‹ “ÖÖ¸ü ˆ¢Ö¸ü ×¾ÖÛú»¯Ö (A), (B), (C) ŸÖ£ÖÖ (D) פüµÖê
ÝÖµÖê Æïü … †Ö¯ÖÛúÖê ÃÖÆüß ˆ¢Ö¸ü Ûêú ¾Öé¢Ö ÛúÖê ¯Öê®Ö ÃÖê ³Ö¸üÛú¸ü ÛúÖ»ÖÖ Ûú¸ü®ÖÖ Æîü
•ÖîÃÖÖ ×Ûú ®Öß“Öê פüÜÖÖµÖÖ ÝÖµÖÖ Æîü …
ˆ¤üÖÆü¸üÞÖ :
•Ö²Ö×Ûúú(C) ÃÖÆüß ˆ¢Ö¸ü Æîü …
5. ¯ÖÏ¿®ÖÖë Ûêú ˆ¢Ö¸ü Ûêú¾Ö»Ö ¯ÖÏ¿®Ö ¯Ö¡Ö I Ûêú †®¤ü¸ü פüµÖê ÝÖµÖê OMR ¯Ö¡ÖÛú ¯Ö¸ü Æüß
†Ó×ÛúŸÖ Ûú¸ü®Öê Æïü … µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü פüµÖê ÝÖµÖê ¾Öé¢Ö Ûêú †»ÖÖ¾ÖÖ
×ÛúÃÖß †®µÖ ãÖÖ®Ö ¯Ö¸ü ˆ¢Ö¸ü דÖÅ®ÖÖÓ×ÛúŸÖ Ûú¸üŸÖê Æïü, ŸÖÖê ˆÃÖÛúÖ ´Ö滵ÖÖÓÛú®Ö
®ÖÆüà ÆüÖêÝÖÖ …
6. †®¤ü¸ü פüµÖê ÝÖµÖê ×®Ö¤ìü¿ÖÖë ÛúÖê ¬µÖÖ®Ö¯Öæ¾ÖÔÛú ¯ÖœÌëü …
7. Ûú““ÖÖ ÛúÖ´Ö (Rough Work) ‡ÃÖ ¯Öã×ßÖÛúÖ Ûêú †×®ŸÖ´Ö ¯Öéšü ¯Ö¸ü Ûú¸ëü …
8. µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü ×®ÖµÖŸÖ Ã£ÖÖ®Ö Ûêú †»ÖÖ¾ÖÖ †¯Ö®ÖÖ ®ÖÖ´Ö, ¸üÖê»Ö
®Ö´²Ö¸ü, ±úÖê®Ö ®Ö´²Ö¸ü µÖÖ ÛúÖê‡Ô ³Öß ‹êÃÖÖ ×“ÖÅ®Ö ×•ÖÃÖÃÖê †Ö¯ÖÛúß ¯ÖÆü“ÖÖ®Ö ÆüÖê
ÃÖÛêú, †Ó×ÛúŸÖ Ûú¸üŸÖê Æïü †£Ö¾ÖÖ †³Ö¦ü ³ÖÖÂÖÖ ÛúÖ ¯ÖϵÖÖêÝÖ Ûú¸üŸÖê Æïü, µÖÖ ÛúÖê‡Ô
†®µÖ †®Öã×“ÖŸÖ ÃÖÖ¬Ö®Ö ÛúÖ ¯ÖϵÖÖêÝÖ Ûú¸üŸÖê Æïü, •ÖîÃÖê ×Ûú †Ó×ÛúŸÖ ×ÛúµÖê ÝÖµÖê
ˆ¢Ö¸ü ÛúÖê ×´Ö™üÖ®ÖÖ µÖÖ ÃÖ±êú¤ü õÖÖÆüß ÃÖê ²Ö¤ü»Ö®ÖÖ ŸÖÖê ¯Ö¸üßõÖÖ Ûêú ×»ÖµÖê
†µÖÖêÝµÖ ‘ÖÖê×ÂÖŸÖ ×ÛúµÖê •ÖÖ ÃÖÛúŸÖê Æïü …
9. †Ö¯ÖÛúÖê ¯Ö¸üßõÖÖ ÃÖ´ÖÖ¯ŸÖ ÆüÖê®Öê ¯Ö¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ‹¾ÖÓ ´Öæ»Ö OMR ¯Ö¡ÖÛú
×®Ö¸üßõÖÛú ´ÖÆüÖê¤üµÖ ÛúÖê »ÖÖî™üÖ®ÖÖ †Ö¾Ö¿µÖÛú Æîü †Öî¸ü ¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ Ûêú ²ÖÖ¤ü
ˆÃÖê †¯Ö®Öê ÃÖÖ£Ö ¯Ö¸üßõÖÖ ³Ö¾Ö®Ö ÃÖê ²ÖÖÆü¸ü ®Ö »ÖêÛú¸ü •ÖÖµÖë … ÆüÖ»ÖÖÓ×Ûú †Ö¯Ö
¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ ¯Ö¸ü ´Öæ»Ö ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ŸÖ£ÖÖ OMR ¯Ö¡ÖÛú Ûúß ›ãü¯»ÖßÛêú™ü
¯ÖÏ×ŸÖ †¯Ö®Öê ÃÖÖ£Ö »Öê •ÖÖ ÃÖÛúŸÖê Æïü …
10. Ûêú¾Ö»Ö ®Öß»Öê/ÛúÖ»Öê ²ÖÖ»Ö ¯¾ÖÖ‡Õ™ü ¯Öê®Ö ÛúÖ Æüß ‡ÃŸÖê´ÖÖ»Ö Ûú¸ëü …
11. ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü ÛúÖ ÃÖÓÝÖÞÖÛú (Ûîú»ÖÛãú»Öê™ü¸ü) µÖÖ »ÖÖÝÖ ™êü²Ö»Ö †Öפü ÛúÖ
¯ÖϵÖÖêÝÖ ¾ÖÙ•ÖŸÖ Æîü …
12. ÝÖ»ÖŸÖ ˆ¢Ö¸üÖë Ûêú ×»Ö‹ ÛúÖê‡Ô ®ÖÛúÖ¸üÖŸ´ÖÛú †ÓÛú ®ÖÆüà Æïü …
13. µÖפü †ÓÝÖÏê•Öß µÖÖ ØÆü¤üß ×¾Ö¾Ö¸üÞÖ ´Öë ÛúÖê‡Ô ×¾ÖÃÖÓÝÖ×ŸÖ ÆüÖê, ŸÖÖê †ÓÝÖÏê•Öß ×¾Ö¾Ö¸üÞÖ
†Ó×ŸÖ´Ö ´ÖÖ®ÖÖ •ÖÖ‹ÝÖÖ …
[Maximum Marks : 100
Time : 1 
1
/
4
 hours]
PAPER-II
MASS COMMUNICATION & JOURNALISM
(To be filled by the Candidate)
Signature and Name of Invigilator
OMR Sheet No. : ...............................................
Roll No.
(In words)
1. (Signature) __________________________
(Name)  ____________________________
2. (Signature) __________________________
(Name)  ____________________________
Roll No.________________________________
6 3
(In figures as per admission card)
D 1 4
D-63-14 1 P.T.O.
Paper-II 2  D-63-14 
MASS COMMUNICATION & JOURNALISM  
Paper – II 
 
Note : This paper contains fifty (50) objective type questions of two (2) marks each. All 
questions are compulsory. 
 
1. The term development journalism, was coined by 
 (A) Alan Chalkley (B) Erskime Childers  
 (C) Christina Ogan (D) William Rosemarry 
 
2. “A newspaper should be both a daily teacher and daily tribune” was stated by 
 (A) Joseph Pulitzer (B) J. L. Nehru 
 (C) Marshall McLuhan (D) George Gerbner 
 
3. In Meletzke’s Model of mass communication process, the role of ______ is a key one 
along with the role of communicator. 
 (A) Receiver (B) Medium 
 (C) Feedback (D) Message 
 
4. Agora is a 
 (A) post on a facebook (B) devil 
 (C) chatter box (D) market place on the internet  
 
5. Manuel Castelles belongs to a school of  
 (A) Semiotics (B) Development media 
 (C) Positivism (D) Critical Theory 
 
6. The other word for copywriting is  
 (A) Deadwood (B) Logjam 
 (C) Intaglio (D) Sealth 
 
7. Inserting a TV programme between two popular TV programmes to boost its ratings is 
known as  
 (A) Twist (B) Blend 
 (C) Link (D) Hammocking 
 D-63-14 3  Paper-II 
•Ö®ÖÃÖÓ“ÖÖ¸ü †Öî¸ü ¯Ö¡ÖÛúÖ׸üŸÖÖ 
¯ÖÏ¿®Ö¯Ö¡Ö – II 
®ÖÖê™ü : ‡ÃÖ ¯ÖÏ¿®Ö¯Ö¡Ö ´Öë ¯Ö“ÖÖÃÖ (50) ²ÖÆãü-×¾ÖÛú»¯ÖßµÖ ¯ÖÏ¿®Ö Æïü … ¯ÖÏŸµÖêÛú ¯ÖÏ¿®Ö Ûêú ¤üÖê (2) †ÓÛú Æïü … ÃÖ³Öß ¯ÖÏ¿®Ö †×®Ö¾ÖÖµÖÔ Æïü … 
 
1. ‘×¾ÖÛúÖÃÖ ¯Ö¡ÖÛúÖ׸üŸÖÖ’ ¿Ö²¤ü ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ×ÛúÃÖ®Öê ÝÖœÌüÖ Æîü ? 
 (A) ‹»Ö®Ö “ÖÖŒ»Öê (B) ‡ÙŒÃÖ´Ö ×“Ö»›üÃÖÔ 
 (C) ×ÛÎú×Ùü®ÖÖ †ÖêÝÖê®Ö (D) ×¾Ö×»ÖµÖ´Ö ¸üÖê•Ö´Öê¸üß 
 
2. “ÃÖ´ÖÖ“ÖÖ¸ü ¯Ö¡Ö ÛúÖê ¤îü×®ÖÛú ׿ÖõÖÛú ŸÖ£ÖÖ ¤îü×®ÖÛú •Ö®ÖÖ׬ÖÛúÖ¸üß ¤üÖê®ÖÖë ÆüÖê®ÖÖ “ÖÖ×ÆüµÖê”, ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ×ÛúÃÖÛêú «üÖ¸üÖ ÛúÆüÖ 
ÝÖµÖÖ £ÖÖ ? 
 (A) •ÖÖêÃÖê±ú ¯Öã×»ÖŸ•Ö¸ü (B) •Öê.‹»Ö. ®ÖêÆüºþ 
 (C) ´ÖÖ¿ÖÔ»Ö ´ÖîÛú»ÖæÆüÖ®Ö (D) •ÖÖ•ÖÔ ÝÖÖ²ÖÔ®Ö¸ü 
 
3. •Ö®Ö ÃÖÓ“ÖÖ¸ü Ûêú ´Öî»Öê®ÃÛúß ´ÖÖò›ü»Ö ´Öë _______ Ûúß ³Öæ×´ÖÛúÖ Ûúß ¯ÖÏ×ÛÎúµÖÖ ÃÖÓ¯ÖÏêÂÖÛú Ûúß ³Öæ×´ÖÛúÖ Ûêú ÃÖÖ£Ö ¯ÖÏ´ÖãÜÖ Æîü … 
 (A) ¯ÖÏÖ¯ŸÖÛúŸÖÖÔ (B) ´ÖÖ¬µÖ´Ö 
 (C) ¯ÖÏן֯Öã×™ü (D) ÃÖÓ¤êü¿Ö 
 
4. †ÝÖÖê¸üÖ Æîü 
 (A) ×ÛúÃÖß ±êúÃÖ²ÖãÛú ¯Ö¸ü ¯ÖÖêÙü  (B) ›êü×¾Ö»Ö 
 (C) “Öê™ü¸ü ²ÖÖòŒÃÖ  (D) ‡Ó™ü¸ü®Öê™ü ¯Ö¸ü ´ÖÖÛúá™ü ¯»ÖêÃÖ  
 
5. ´Öî®Öã†»Ö ÛúÖÙü»Ö¸ü ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ×ÛúÃÖ ×¾Ö“ÖÖ¸ü¯Ö¨ü×ŸÖ ÃÖê ÃÖÓ²ÖÓ×¬ÖŸÖ Æîü ? 
 (A) ÃÖÓÛêúŸÖ×¾Ö–ÖÖ®Ö (B) ×¾ÖÛúÖÃÖ ´Öß×›üµÖÖ 
 (C) ¯ÖÏŸµÖõÖ¾ÖÖ¤ü (D) •Ö×™ü»Ö ×ÃÖ¨üÖÓŸÖ  
 
6. ×»ÖׯֻÖêÜÖ®Ö Ûêú ×»Ö‹ †®µÖ ¿Ö²¤ü Æîü  
 (A) ›êü›ü ¾Öã›ü  (B) »ÖÖòÝÖ•Öê´Ö 
 (C) ˆŸÛúßÞÖÔ ”û¯ÖÖ‡Ô (D) ÃÖß»£Ö 
 
7. ™üß.¾Öß. ÛúÖµÖÔÛÎú´Ö Ûúß ¸êüØ™üÝÖ ²ÖœÌüÖ®Öê Ûêú ×»Ö‹ ¤üÖê »ÖÖêÛúׯÖ쵅 ™üß.¾Öß. ÛúÖµÖÔÛÎú´ÖÖë Ûêú ²Öß“Ö ´Öë ‹Ûú ™üß.¾Öß. ÛúÖµÖÔÛÎú´Ö ›üÖ»Ö®Öê ÛúÖê 
ÛúÆüŸÖê Æïü  
 (A) ×™Ëü¾ÖÙü  (B) ²»Öë›ü 
 (C) Ø»ÖÛú  (D) Æü´µÖãØÛúÝÖ  
Paper-II 4  D-63-14 
8. Academy ratio in a film is  
 (A) 1.8 to 1 (B) 1.33 to 1 
 (C) 2.00 to 1 (D) 1.7 to 1 
 
9. ‘Dead husk’ in ads relates to limitation of  
 (A) social and individual fulfillment (B) cultural growth 
 (C) Concept of determination (D) Political accessibility 
 
10. ‘Ticket on the meat’ refers to 
 (A) Dade Line (B) Print Line 
 (C) Head Line (D) By Line  
 
11. Active video is  
 (A) violent scene (B) flashback 
 (C) pathos (D) picture information  
 
12. Copy platform refers to  
 (A) Advertiser and product  
 (B) Collaborative effort between client and agency 
 (C) Client and service 
 (D) Ad copy and print media  
 
13. Designer needs to be an expert in 
 (A) Big idea for promotion (B) Color to ad copy 
 (C) Inserting jingles in an ad (D) Written word and visual expression  
 
14. The Bill of Digitalization of Television Channels in India was passed in the year  
 (A) 2003 (B) 2010 
 (C) 2007 (D) 2011 
 
15. Collateral category in ads doesn’t include  
 (A) Product Brochures (B) Catalogues  
 (C) Readership profile (D) Tradeshow handouts  
 
16. To identify a brand in a series of advertisements ____ are used.  
 (A) Preheads (B) Subheads 
 (C) Jumpheads (D) Label heads 
Page 5


1. Write your roll number in the space provided on the top of
this page.
2. This paper consists of fifty multiple-choice type of questions.
3. At the commencement of examination, the question booklet
will be given to you. In the first 5 minutes, you are requested
to open the booklet and compulsorily examine it as below :
(i) To have access to the Question Booklet, tear off the
paper seal on the edge of this cover page. Do not accept
a booklet without sticker-seal and do not accept an open
booklet.
(ii) Tally the number of pages and number of questions
in the booklet with the information printed on the
cover page. Faulty booklets due to pages/questions
missing or duplicate or not in serial order or any
other discrepancy should be got replaced immediately
by a correct booklet from the invigilator within the
period of 5 minutes. Afterwards, neither the Question
Booklet will be replaced nor any extra time will be
given.
(iii) After this verification is over, the OMR Sheet Number
should be entered on this Test Booklet.
4. Each item has four alternative responses marked (A), (B), (C)
and (D). You have to darken the circle as indicated below on
the correct response against each item.
Example :
where (C) is the correct response.
5. Your responses to the items are to be indicated in the OMR
Sheet given inside the Paper I Booklet only. If you mark
at any place other than in the circle in the OMR Sheet, it will
not be evaluated.
6. Read instructions given inside carefully.
7. Rough Work is to be done in the end of this booklet.
8. If you write your Name, Roll Number, Phone Number or put
any mark on any part of the OMR Sheet, except for the space
allotted for the relevant entries, which may disclose your
identity, or use abusive language or employ any other unfair
means such as change of response by scratching or using
white fluid, you will render yourself liable to disqualification.
9. You have to return the test question booklet and Original
OMR Sheet to the invigilators at the end of the examination
compulsorily and must not carry it with you outside the
Examination Hall. Y ou are, however, allowed to carry original
question booklet and duplicate copy of OMR Sheet on
conclusion of examination.
10. Use only Blue/Black Ball point pen.
11. Use of any calculator or log table etc., is prohibited.
12. There is no negative marks for incorrect answers.
13. In case of any discrepancy in the English and Hindi versions,
English version will be taken as final.
Number of Pages in this Booklet : 24 Number of Questions in this Booklet : 50
Instructions for the Candidates ¯Ö¸üßõÖÖÙ£ÖµÖÖë Ûêú ×»Ö‹ ×®Ö¤ìü¿Ö
1. ‡ÃÖ ¯Öéšü Ûêú ‰ú¯Ö¸ü ×®ÖµÖŸÖ Ã£ÖÖ®Ö ¯Ö¸ü †¯Ö®ÖÖ ¸üÖê»Ö ®Ö´²Ö¸ü ×»Ö×ÜÖ‹ …
2. ‡ÃÖ ¯ÖÏ¿®Ö-¯Ö¡Ö ´Öë ¯Ö“ÖÖÃÖ ²ÖÆãü×¾ÖÛú»¯ÖßµÖ ¯ÖÏ¿®Ö Æïü …
3. ¯Ö¸üßõÖÖ ¯ÖÏÖ¸ü´³Ö ÆüÖê®Öê ¯Ö¸ü, ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ †Ö¯ÖÛúÖê ¤êü ¤üß •ÖÖµÖêÝÖß … ¯ÖÆü»Öê
¯ÖÖÑ“Ö ×´Ö®Ö™ü †Ö¯ÖÛúÖê ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê ŸÖ£ÖÖ ˆÃÖÛúß ×®Ö´®Ö×»Ö×ÜÖŸÖ
•ÖÖÑ“Ö Ûêú ×»Ö‹ פüµÖê •ÖÖµÖëÝÖê, וÖÃÖÛúß •ÖÖÑ“Ö †Ö¯ÖÛúÖê †¾Ö¿µÖ Ûú¸ü®Öß Æîü :
(i) ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê Ûêú ×»Ö‹ ˆÃÖÛêú Ûú¾Ö¸ü ¯Öê•Ö ¯Ö¸ü »ÖÝÖß ÛúÖÝÖ•Ö
Ûúß ÃÖᯙ ÛúÖê ±úÖ›Ìü »Öë … ÜÖã»Öß Æãü‡Ô µÖÖ ×²Ö®ÖÖ Ã™üßÛú¸ü-ÃÖᯙ Ûúß
¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü …
(ii) Ûú¾Ö¸ü ¯Öéšü ¯Ö¸ü ”û¯Öê ×®Ö¤ìü¿ÖÖ®ÖãÃÖÖ¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ Ûêú ¯Öéšü ŸÖ£ÖÖ
¯ÖÏ¿®ÖÖë Ûúß ÃÖÓܵÖÖ ÛúÖê †“”ûß ŸÖ¸üÆü “ÖîÛú Ûú¸ü »Öë ×Ûú µÖê ¯Öæ¸êü
Æïü … ¤üÖêÂÖ¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ ×•Ö®Ö´Öë ¯Öéšü/¯ÖÏ¿®Ö Ûú´Ö ÆüÖë µÖÖ ¤ãü²ÖÖ¸üÖ †Ö
ÝÖµÖê ÆüÖë µÖÖ ÃÖß׸üµÖ»Ö ´Öë ®Ö ÆüÖë †£ÖÖÔŸÖË ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü Ûúß
¡Öã×™ü¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü ŸÖ£ÖÖ ˆÃÖß ÃÖ´ÖµÖ ˆÃÖê
»ÖÖî™üÖÛú¸ü ˆÃÖÛêú ãÖÖ®Ö ¯Ö¸ü ¤æüÃÖ¸üß ÃÖÆüß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ »Öê »Öë …
‡ÃÖÛêú ×»Ö‹ †Ö¯ÖÛúÖê ¯ÖÖÑ“Ö ×´Ö®Ö™ü פüµÖê •ÖÖµÖëÝÖê … ˆÃÖÛêú ²ÖÖ¤ü ®Ö
ŸÖÖê †Ö¯ÖÛúß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ¾ÖÖ¯ÖÃÖ »Öß •ÖÖµÖêÝÖß †Öî¸ü ®Ö Æüß †Ö¯ÖÛúÖê
†×ŸÖ׸üŒŸÖ ÃÖ´ÖµÖ ×¤üµÖÖ •ÖÖµÖêÝÖÖ …
(iii) ‡ÃÖ •ÖÖÑ“Ö Ûêú ²ÖÖ¤ü OMR ¯Ö¡ÖÛú Ûúß ÛÎú´Ö ÃÖÓܵÖÖ ‡ÃÖ ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ
¯Ö¸ü †Ó×ÛúŸÖ Ûú¸ü ¤ëü …
4. ¯ÖÏŸµÖêÛú ¯ÖÏ¿®Ö Ûêú ×»Ö‹ “ÖÖ¸ü ˆ¢Ö¸ü ×¾ÖÛú»¯Ö (A), (B), (C) ŸÖ£ÖÖ (D) פüµÖê
ÝÖµÖê Æïü … †Ö¯ÖÛúÖê ÃÖÆüß ˆ¢Ö¸ü Ûêú ¾Öé¢Ö ÛúÖê ¯Öê®Ö ÃÖê ³Ö¸üÛú¸ü ÛúÖ»ÖÖ Ûú¸ü®ÖÖ Æîü
•ÖîÃÖÖ ×Ûú ®Öß“Öê פüÜÖÖµÖÖ ÝÖµÖÖ Æîü …
ˆ¤üÖÆü¸üÞÖ :
•Ö²Ö×Ûúú(C) ÃÖÆüß ˆ¢Ö¸ü Æîü …
5. ¯ÖÏ¿®ÖÖë Ûêú ˆ¢Ö¸ü Ûêú¾Ö»Ö ¯ÖÏ¿®Ö ¯Ö¡Ö I Ûêú †®¤ü¸ü פüµÖê ÝÖµÖê OMR ¯Ö¡ÖÛú ¯Ö¸ü Æüß
†Ó×ÛúŸÖ Ûú¸ü®Öê Æïü … µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü פüµÖê ÝÖµÖê ¾Öé¢Ö Ûêú †»ÖÖ¾ÖÖ
×ÛúÃÖß †®µÖ ãÖÖ®Ö ¯Ö¸ü ˆ¢Ö¸ü דÖÅ®ÖÖÓ×ÛúŸÖ Ûú¸üŸÖê Æïü, ŸÖÖê ˆÃÖÛúÖ ´Ö滵ÖÖÓÛú®Ö
®ÖÆüà ÆüÖêÝÖÖ …
6. †®¤ü¸ü פüµÖê ÝÖµÖê ×®Ö¤ìü¿ÖÖë ÛúÖê ¬µÖÖ®Ö¯Öæ¾ÖÔÛú ¯ÖœÌëü …
7. Ûú““ÖÖ ÛúÖ´Ö (Rough Work) ‡ÃÖ ¯Öã×ßÖÛúÖ Ûêú †×®ŸÖ´Ö ¯Öéšü ¯Ö¸ü Ûú¸ëü …
8. µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü ×®ÖµÖŸÖ Ã£ÖÖ®Ö Ûêú †»ÖÖ¾ÖÖ †¯Ö®ÖÖ ®ÖÖ´Ö, ¸üÖê»Ö
®Ö´²Ö¸ü, ±úÖê®Ö ®Ö´²Ö¸ü µÖÖ ÛúÖê‡Ô ³Öß ‹êÃÖÖ ×“ÖÅ®Ö ×•ÖÃÖÃÖê †Ö¯ÖÛúß ¯ÖÆü“ÖÖ®Ö ÆüÖê
ÃÖÛêú, †Ó×ÛúŸÖ Ûú¸üŸÖê Æïü †£Ö¾ÖÖ †³Ö¦ü ³ÖÖÂÖÖ ÛúÖ ¯ÖϵÖÖêÝÖ Ûú¸üŸÖê Æïü, µÖÖ ÛúÖê‡Ô
†®µÖ †®Öã×“ÖŸÖ ÃÖÖ¬Ö®Ö ÛúÖ ¯ÖϵÖÖêÝÖ Ûú¸üŸÖê Æïü, •ÖîÃÖê ×Ûú †Ó×ÛúŸÖ ×ÛúµÖê ÝÖµÖê
ˆ¢Ö¸ü ÛúÖê ×´Ö™üÖ®ÖÖ µÖÖ ÃÖ±êú¤ü õÖÖÆüß ÃÖê ²Ö¤ü»Ö®ÖÖ ŸÖÖê ¯Ö¸üßõÖÖ Ûêú ×»ÖµÖê
†µÖÖêÝµÖ ‘ÖÖê×ÂÖŸÖ ×ÛúµÖê •ÖÖ ÃÖÛúŸÖê Æïü …
9. †Ö¯ÖÛúÖê ¯Ö¸üßõÖÖ ÃÖ´ÖÖ¯ŸÖ ÆüÖê®Öê ¯Ö¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ‹¾ÖÓ ´Öæ»Ö OMR ¯Ö¡ÖÛú
×®Ö¸üßõÖÛú ´ÖÆüÖê¤üµÖ ÛúÖê »ÖÖî™üÖ®ÖÖ †Ö¾Ö¿µÖÛú Æîü †Öî¸ü ¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ Ûêú ²ÖÖ¤ü
ˆÃÖê †¯Ö®Öê ÃÖÖ£Ö ¯Ö¸üßõÖÖ ³Ö¾Ö®Ö ÃÖê ²ÖÖÆü¸ü ®Ö »ÖêÛú¸ü •ÖÖµÖë … ÆüÖ»ÖÖÓ×Ûú †Ö¯Ö
¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ ¯Ö¸ü ´Öæ»Ö ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ŸÖ£ÖÖ OMR ¯Ö¡ÖÛú Ûúß ›ãü¯»ÖßÛêú™ü
¯ÖÏ×ŸÖ †¯Ö®Öê ÃÖÖ£Ö »Öê •ÖÖ ÃÖÛúŸÖê Æïü …
10. Ûêú¾Ö»Ö ®Öß»Öê/ÛúÖ»Öê ²ÖÖ»Ö ¯¾ÖÖ‡Õ™ü ¯Öê®Ö ÛúÖ Æüß ‡ÃŸÖê´ÖÖ»Ö Ûú¸ëü …
11. ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü ÛúÖ ÃÖÓÝÖÞÖÛú (Ûîú»ÖÛãú»Öê™ü¸ü) µÖÖ »ÖÖÝÖ ™êü²Ö»Ö †Öפü ÛúÖ
¯ÖϵÖÖêÝÖ ¾ÖÙ•ÖŸÖ Æîü …
12. ÝÖ»ÖŸÖ ˆ¢Ö¸üÖë Ûêú ×»Ö‹ ÛúÖê‡Ô ®ÖÛúÖ¸üÖŸ´ÖÛú †ÓÛú ®ÖÆüà Æïü …
13. µÖפü †ÓÝÖÏê•Öß µÖÖ ØÆü¤üß ×¾Ö¾Ö¸üÞÖ ´Öë ÛúÖê‡Ô ×¾ÖÃÖÓÝÖ×ŸÖ ÆüÖê, ŸÖÖê †ÓÝÖÏê•Öß ×¾Ö¾Ö¸üÞÖ
†Ó×ŸÖ´Ö ´ÖÖ®ÖÖ •ÖÖ‹ÝÖÖ …
[Maximum Marks : 100
Time : 1 
1
/
4
 hours]
PAPER-II
MASS COMMUNICATION & JOURNALISM
(To be filled by the Candidate)
Signature and Name of Invigilator
OMR Sheet No. : ...............................................
Roll No.
(In words)
1. (Signature) __________________________
(Name)  ____________________________
2. (Signature) __________________________
(Name)  ____________________________
Roll No.________________________________
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D-63-14 1 P.T.O.
Paper-II 2  D-63-14 
MASS COMMUNICATION & JOURNALISM  
Paper – II 
 
Note : This paper contains fifty (50) objective type questions of two (2) marks each. All 
questions are compulsory. 
 
1. The term development journalism, was coined by 
 (A) Alan Chalkley (B) Erskime Childers  
 (C) Christina Ogan (D) William Rosemarry 
 
2. “A newspaper should be both a daily teacher and daily tribune” was stated by 
 (A) Joseph Pulitzer (B) J. L. Nehru 
 (C) Marshall McLuhan (D) George Gerbner 
 
3. In Meletzke’s Model of mass communication process, the role of ______ is a key one 
along with the role of communicator. 
 (A) Receiver (B) Medium 
 (C) Feedback (D) Message 
 
4. Agora is a 
 (A) post on a facebook (B) devil 
 (C) chatter box (D) market place on the internet  
 
5. Manuel Castelles belongs to a school of  
 (A) Semiotics (B) Development media 
 (C) Positivism (D) Critical Theory 
 
6. The other word for copywriting is  
 (A) Deadwood (B) Logjam 
 (C) Intaglio (D) Sealth 
 
7. Inserting a TV programme between two popular TV programmes to boost its ratings is 
known as  
 (A) Twist (B) Blend 
 (C) Link (D) Hammocking 
 D-63-14 3  Paper-II 
•Ö®ÖÃÖÓ“ÖÖ¸ü †Öî¸ü ¯Ö¡ÖÛúÖ׸üŸÖÖ 
¯ÖÏ¿®Ö¯Ö¡Ö – II 
®ÖÖê™ü : ‡ÃÖ ¯ÖÏ¿®Ö¯Ö¡Ö ´Öë ¯Ö“ÖÖÃÖ (50) ²ÖÆãü-×¾ÖÛú»¯ÖßµÖ ¯ÖÏ¿®Ö Æïü … ¯ÖÏŸµÖêÛú ¯ÖÏ¿®Ö Ûêú ¤üÖê (2) †ÓÛú Æïü … ÃÖ³Öß ¯ÖÏ¿®Ö †×®Ö¾ÖÖµÖÔ Æïü … 
 
1. ‘×¾ÖÛúÖÃÖ ¯Ö¡ÖÛúÖ׸üŸÖÖ’ ¿Ö²¤ü ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ×ÛúÃÖ®Öê ÝÖœÌüÖ Æîü ? 
 (A) ‹»Ö®Ö “ÖÖŒ»Öê (B) ‡ÙŒÃÖ´Ö ×“Ö»›üÃÖÔ 
 (C) ×ÛÎú×Ùü®ÖÖ †ÖêÝÖê®Ö (D) ×¾Ö×»ÖµÖ´Ö ¸üÖê•Ö´Öê¸üß 
 
2. “ÃÖ´ÖÖ“ÖÖ¸ü ¯Ö¡Ö ÛúÖê ¤îü×®ÖÛú ׿ÖõÖÛú ŸÖ£ÖÖ ¤îü×®ÖÛú •Ö®ÖÖ׬ÖÛúÖ¸üß ¤üÖê®ÖÖë ÆüÖê®ÖÖ “ÖÖ×ÆüµÖê”, ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ×ÛúÃÖÛêú «üÖ¸üÖ ÛúÆüÖ 
ÝÖµÖÖ £ÖÖ ? 
 (A) •ÖÖêÃÖê±ú ¯Öã×»ÖŸ•Ö¸ü (B) •Öê.‹»Ö. ®ÖêÆüºþ 
 (C) ´ÖÖ¿ÖÔ»Ö ´ÖîÛú»ÖæÆüÖ®Ö (D) •ÖÖ•ÖÔ ÝÖÖ²ÖÔ®Ö¸ü 
 
3. •Ö®Ö ÃÖÓ“ÖÖ¸ü Ûêú ´Öî»Öê®ÃÛúß ´ÖÖò›ü»Ö ´Öë _______ Ûúß ³Öæ×´ÖÛúÖ Ûúß ¯ÖÏ×ÛÎúµÖÖ ÃÖÓ¯ÖÏêÂÖÛú Ûúß ³Öæ×´ÖÛúÖ Ûêú ÃÖÖ£Ö ¯ÖÏ´ÖãÜÖ Æîü … 
 (A) ¯ÖÏÖ¯ŸÖÛúŸÖÖÔ (B) ´ÖÖ¬µÖ´Ö 
 (C) ¯ÖÏן֯Öã×™ü (D) ÃÖÓ¤êü¿Ö 
 
4. †ÝÖÖê¸üÖ Æîü 
 (A) ×ÛúÃÖß ±êúÃÖ²ÖãÛú ¯Ö¸ü ¯ÖÖêÙü  (B) ›êü×¾Ö»Ö 
 (C) “Öê™ü¸ü ²ÖÖòŒÃÖ  (D) ‡Ó™ü¸ü®Öê™ü ¯Ö¸ü ´ÖÖÛúá™ü ¯»ÖêÃÖ  
 
5. ´Öî®Öã†»Ö ÛúÖÙü»Ö¸ü ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ×ÛúÃÖ ×¾Ö“ÖÖ¸ü¯Ö¨ü×ŸÖ ÃÖê ÃÖÓ²ÖÓ×¬ÖŸÖ Æîü ? 
 (A) ÃÖÓÛêúŸÖ×¾Ö–ÖÖ®Ö (B) ×¾ÖÛúÖÃÖ ´Öß×›üµÖÖ 
 (C) ¯ÖÏŸµÖõÖ¾ÖÖ¤ü (D) •Ö×™ü»Ö ×ÃÖ¨üÖÓŸÖ  
 
6. ×»ÖׯֻÖêÜÖ®Ö Ûêú ×»Ö‹ †®µÖ ¿Ö²¤ü Æîü  
 (A) ›êü›ü ¾Öã›ü  (B) »ÖÖòÝÖ•Öê´Ö 
 (C) ˆŸÛúßÞÖÔ ”û¯ÖÖ‡Ô (D) ÃÖß»£Ö 
 
7. ™üß.¾Öß. ÛúÖµÖÔÛÎú´Ö Ûúß ¸êüØ™üÝÖ ²ÖœÌüÖ®Öê Ûêú ×»Ö‹ ¤üÖê »ÖÖêÛúׯÖ쵅 ™üß.¾Öß. ÛúÖµÖÔÛÎú´ÖÖë Ûêú ²Öß“Ö ´Öë ‹Ûú ™üß.¾Öß. ÛúÖµÖÔÛÎú´Ö ›üÖ»Ö®Öê ÛúÖê 
ÛúÆüŸÖê Æïü  
 (A) ×™Ëü¾ÖÙü  (B) ²»Öë›ü 
 (C) Ø»ÖÛú  (D) Æü´µÖãØÛúÝÖ  
Paper-II 4  D-63-14 
8. Academy ratio in a film is  
 (A) 1.8 to 1 (B) 1.33 to 1 
 (C) 2.00 to 1 (D) 1.7 to 1 
 
9. ‘Dead husk’ in ads relates to limitation of  
 (A) social and individual fulfillment (B) cultural growth 
 (C) Concept of determination (D) Political accessibility 
 
10. ‘Ticket on the meat’ refers to 
 (A) Dade Line (B) Print Line 
 (C) Head Line (D) By Line  
 
11. Active video is  
 (A) violent scene (B) flashback 
 (C) pathos (D) picture information  
 
12. Copy platform refers to  
 (A) Advertiser and product  
 (B) Collaborative effort between client and agency 
 (C) Client and service 
 (D) Ad copy and print media  
 
13. Designer needs to be an expert in 
 (A) Big idea for promotion (B) Color to ad copy 
 (C) Inserting jingles in an ad (D) Written word and visual expression  
 
14. The Bill of Digitalization of Television Channels in India was passed in the year  
 (A) 2003 (B) 2010 
 (C) 2007 (D) 2011 
 
15. Collateral category in ads doesn’t include  
 (A) Product Brochures (B) Catalogues  
 (C) Readership profile (D) Tradeshow handouts  
 
16. To identify a brand in a series of advertisements ____ are used.  
 (A) Preheads (B) Subheads 
 (C) Jumpheads (D) Label heads 
 D-63-14 5  Paper-II 
8. ×ÛúÃÖß ×±ú»´Ö ÛúÖ ‹Ûîú›ü´Öß †®Öã¯ÖÖŸÖ Æîü  
 (A) 1.8 ÃÖê 1  (B) 1.33 ÃÖê 1 
 (C) 2.00 ÃÖê 1  (D) 1.7 ÃÖê 1 
 
9. ×¾Ö–ÖÖ¯Ö®ÖÖë ´Öë ‘›êü›ü ÆüÃÛú’ ÛúÖ ÃÖÓ²ÖÓ¬Ö ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ×ÛúÃÖÛúß ÃÖß´ÖÖ ÃÖê Æîü ? 
 (A) ÃÖÖ´ÖÖוÖÛú †Öî¸ü ¾µÖ׌ŸÖ ¯Ö׸üŸÖÖêÂÖ (B) ÃÖÖÓÃÛéúןÖÛú ÃÖÓ¾Öéרü 
 (C) ¯Ö׸üÃÖß´Ö®Ö Ûúß ÃÖÓÛú»¯Ö®ÖÖ (D) ¸üÖ•Ö®ÖßןÖÛú ¯ÖÆãÑü“Ö 
 
10. ‘×™üÛú™ü †Öò®Ö פü ´Öß™ü’ ÃÖê ŸÖÖŸ¯ÖµÖÔ Æîü  
 (A) ›êü›ü »ÖÖ‡®Ö (B) دÖÏ™ü »ÖÖ‡®Ö 
 (C) Æêü›ü »ÖÖ‡®Ö (D) ²ÖÖ‡»ÖÖ‡®Ö 
 
11. ÃÖ×ÛÎúµÖ ¾Öß×›üµÖÖê Æîü  
 (A) ØÆüÃÖÛú ¥ü¿µÖ (B) †ŸÖߟÖÖ¾Ö»ÖÖêÛú®Ö 
 (C) Ûú¹ýÞÖ ¸üÃÖ  (D) ×“Ö¡Ö ÃÖæ“Ö®ÖÖ 
 
12. ÛúÖò¯Öß ¯»Öê™ü±úÖò´ÖÔ ÃÖê ŸÖÖŸ¯ÖµÖÔ Æîü 
 (A) ×¾Ö–ÖÖ¯ÖÛú †Öî¸ü ˆŸ¯ÖÖ¤ü  (B) ÝÖÏÖÆüÛú †Öî¸ü ‹•ÖëÃÖß Ûêú ²Öß“Ö ÃÖÆüµÖÖêÝÖÖŸ´ÖÛú ¯ÖϵÖÖÃÖ  
 (C) ÝÖÏÖÆüÛú †Öî¸ü ÃÖê¾ÖÖ (D) ×¾Ö–ÖÖ¯Ö®Ö Ûúß ¯ÖÏ×ŸÖ †Öî¸ü دÖÏ™ü ´Öß×›üµÖÖ 
 
13. ×›ü•ÖÖ‡®Ö¸ü ÛúÖê ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ×ÛúÃÖÛúÖ ×¾Ö¿ÖêÂÖ–Ö ÆüÖê®ÖÖ “ÖÖ×Æü‹ ? 
 (A) ¯ÖÏÖê®®ÖµÖ®Ö Ûêú ×»Ö‹ ²Ö›Ìüß ÃÖÖê“Ö  (B) ×¾Ö–ÖÖ¯Ö®Ö Ûúß ¯ÖÏ×ŸÖ ÛúÖ ¸ÓüÝÖ  
 (C) ×ÛúÃÖß ×¾Ö–ÖÖ®Ö ´Öë ŸÖãÛú²ÖÓ¤üß ›üÖ»Ö®ÖÖ (D) ×»Ö×ÜÖŸÖ ¿Ö²¤ü †Öî¸ü ¥ü¿µÖ †×³Ö¾µÖ׌ŸÖ 
 
14. ³ÖÖ¸üŸÖ ´Öë ™êü»Öß×¾Ö•Ö®Ö “Öî®Ö»ÖÖë Ûêú ×›üו֙ü»ÖÖ‡•Öê¿Ö®Ö ÛúÖ ×¾Ö¬ÖêµÖÛú ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ×ÛúÃÖ ¾ÖÂÖÔ ¯ÖÖ׸üŸÖ ×ÛúµÖÖ ÝÖµÖÖ £ÖÖ ? 
 (A) 2003 (B) 2010 
 (C) 2007 (D) 2011 
 
15. ×¾Ö–ÖÖ¯Ö®ÖÖë Ûúß ÃÖÖ´ÖÖ®ÖÖÓŸÖ¸ü ÁÖêÞÖß ´Öë ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ŒµÖÖ ¿ÖÖ×´Ö»Ö ®ÖÆüà ÆüÖêŸÖÖ Æîü ? 
 (A) ˆŸ¯ÖÖ¤ü ×¾Ö¾Ö¸ü×ÞÖÛúÖ‹Ñ (B) ÃÖæ“Öß¯Ö¡Ö  
 (C) ¯ÖÖšüÛúÝÖÞÖÖë ÛúÖ ×¾Ö¾Ö¸üÞÖ (D) ¾µÖÖ¯ÖÖ¸ü ¯ÖϤü¿ÖÔ®Ö ÃÖÓ²ÖÓ¬Öß ×¾Ö–ÖׯŸÖ-¯Ö¡ÖÛú  
 
16. ×¾Ö–ÖÖ¯Ö®ÖÖë Ûúß ÁÖéÓÜÖ»ÖÖ ´Öë ²ÖÎÖÑ›ü Ûúß ¯ÖÆü“ÖÖ®Ö Ûêú ×»Ö‹ _______ ÛúÖ ¯ÖϵÖÖêÝÖ ×ÛúµÖÖ •ÖÖŸÖÖ Æîü … 
 (A) ¯Öæ¾ÖÔ ¿ÖßÂÖÔ (B) ˆ¯Ö¿ÖßÂÖÔ 
 (C) ¿ÖêÂÖÖÓÛú®Ö ¿ÖßÂÖÔ (D) ®Ö߸üÃÖ ¿ÖßÂÖÔ