UGC NET Past Year Question Paper II: Mass communication & Journalism (June 2013)

 Page 1


Number of Pages in this Booklet : 16 Number of Questions in this Booklet : 50
J-63-13 1 P.T.O.
[Maximum Marks : 100
PAPER-II
MASS COMMUNICATION & JOURNALISM
(To be filled by the Candidate)
Signature and Name of Invigilator
OMR Sheet No. : ...............................................
Roll No.
(In words)
1. (Signature) __________________________
(Name)  ____________________________
2. (Signature) __________________________
(Name)  ____________________________
Roll No.________________________________
(In figures as per admission card)
Time : 1 
1
/
4
 hours]
6 3
J 13
1. Write your roll number in the space provided on the top of
this page.
2. This paper consists of fifty multiple-choice type of
questions.
3. At the commencement of examination, the question booklet
will be given to you. In the first 5 minutes, you are requested
to open the booklet and compulsorily examine it as below :
(i) To have access to the Question Booklet, tear off
the paper seal / polythene bag on the  booklet. Do not
accept a booklet without sticker-seal / without
polythene bag and do not accept an open booklet.
(ii) Tally the number of pages and number of questions
in the booklet with the information printed on the
cover page. Faulty booklets due to pages/questions
missing or duplicate or not in serial order or any
other discrepancy should be got replaced immediately
by a correct booklet from the invigilator within the
period of 5 minutes. Afterwards, neither the
Question Booklet will be replaced nor any extra
time will be given.
(iii) After this verification is over, the OMR Sheet Number
should be entered on this Test Booklet.
4. Each item has four alternative responses marked (A), (B),
(C) and (D). Y ou have to darken the circle as indicated below
on the correct response against each item.
Example :
where (C) is the correct response.
5. Your responses to the items are to be indicated in the OMR
Sheet given inside the Paper I Booklet only. If you mark
at any place other than in the circle in the OMR Sheet, it will
not be evaluated.
6. Read instructions given inside carefully.
7. Rough Work is to be done in the end of this booklet.
8. If you write your Name, Roll Number, Phone Number or
put any mark on any part of the OMR Sheet, except for the
space allotted for the relevant entries, which may disclose
your identity, or use abusive language or employ any other
unfair means, you will render yourself liable to
disqualification.
9. Y ou have to return the original OMR Sheet to the invigilators
at the end of the examination compulsorily and must not
carry it with you outside the Examination Hall. You are
however, allowed to carry duplicate copy of OMR Sheet on
conclusion of examination.
10. Use only Blue/Black Ball point pen.
11. Use of any calculator or log table etc., is prohibited.
12. There is no negative marks for incorrect answers.
Instructions for the Candidates ¯Ö¸üßõÖÖÙ£Ö µÖÖë Ûêú ×»Ö‹ ×®Ö¤ìü¿Ö
1. ¯ÖÆü»Öê ¯Öéšü Ûêú ‰ú¯Ö¸ü ×®Ö µÖŸÖ ãÖÖ®Ö ¯Ö¸ü †¯Ö®ÖÖ ¸üÖê»Ö ®Ö´²Ö¸ü ×»Ö×ÜÖ‹ …
2. ‡ÃÖ ¯ÖÏ¿®Ö-¯Ö¡Ö ´Öë ¯Ö“ÖÖÃÖ ²ÖÆãü×¾ÖÛú»¯Öß µÖ ¯ÖÏ¿®Ö Æïü …
3. ¯Ö¸üßõÖÖ ¯ÖÏÖ¸ü´³Ö ÆüÖê®Öê ¯Ö¸ü, ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ †Ö¯ÖÛúÖê ¤êü ¤üß •ÖÖ µÖêÝÖß … ¯ÖÆü»Öê
¯ÖÖÑ“Ö ×´Ö®Ö™ü †Ö¯ÖÛúÖê ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê ŸÖ£ÖÖ ˆÃÖÛúß ×®Ö´®Ö×»Ö×ÜÖŸÖ
•ÖÖÑ“Ö Ûêú ×»Ö‹ פü µÖê •ÖÖ µÖëÝÖê, וÖÃÖÛúß •ÖÖÑ“Ö †Ö¯ÖÛúÖê †¾Ö¿ µÖ Ûú¸ü®Öß Æîü :
(i) ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê Ûêú ×»Ö‹ ¯Öã×ßÖÛúÖ ¯Ö¸ü »ÖÝÖß ÛúÖÝÖ•Ö Ûúß ÃÖᯙ /
¯ÖÖê×»Ö£Öß®Ö ²ÖîÝÖ ÛúÖê ±úÖ›Ìü »Öë … ÜÖã»Öß Æãü‡Ô µÖÖ ×²Ö®ÖÖ Ã™üßÛú¸ü-ÃÖᯙ /
ײ֮ÖÖ ¯ÖÖê×»Ö£Öß®Ö ²ÖîÝÖ Ûúß ¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü …
(ii) Ûú¾Ö¸ü ¯Öéšü ¯Ö¸ü ”û¯Öê ×®Ö¤ìü¿ÖÖ®ÖãÃÖÖ¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ Ûêú ¯Öéšü ŸÖ£ÖÖ
¯ÖÏ¿®ÖÖë Ûúß ÃÖÓÜ µÖÖ ÛúÖê †“”ûß ŸÖ¸üÆü “ÖîÛú Ûú¸ü »Öë ×Ûú µÖê ¯Öæ¸êü
Æïü … ¤üÖêÂÖ¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ ×•Ö®Ö´Öë ¯Öéšü/¯ÖÏ¿®Ö Ûú´Ö ÆüÖë µÖÖ ¤ãü²ÖÖ¸üÖ †Ö
ÝÖ µÖê ÆüÖë µÖÖ ÃÖß׸ü µÖ»Ö ´Öë ®Ö ÆüÖë †£ÖÖÔŸÖË ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü Ûúß
¡Öã×™ü¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü ŸÖ£ÖÖ ˆÃÖß ÃÖ´Ö µÖ ˆÃÖê
»ÖÖî™üÖÛú¸ü ˆÃÖÛêú ãÖÖ®Ö ¯Ö¸ü ¤æüÃÖ¸üß ÃÖÆüß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ »Öê »Öë …
‡ÃÖÛêú ×»Ö‹ †Ö¯ÖÛúÖê ¯ÖÖÑ“Ö ×´Ö®Ö™ü פü µÖê •ÖÖ µÖëÝÖê … ˆÃÖÛêú ²ÖÖ¤ü ®Ö
ŸÖÖê †Ö¯ÖÛúß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ¾ÖÖ¯ÖÃÖ »Öß •ÖÖ µÖêÝÖß †Öî¸ü ®Ö Æüß †Ö¯ÖÛúÖê
†×ŸÖ׸üŒŸÖ ÃÖ´Ö µÖ פü µÖÖ •ÖÖ µÖêÝÖÖ …
(iii) ‡ÃÖ •ÖÖÑ“Ö Ûêú ²ÖÖ¤ü OMR ¯Ö¡ÖÛú Ûúß ÛÎú´Ö ÃÖÓÜ µÖÖ ‡ÃÖ ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ
¯Ö¸ü †Ó×ÛúŸÖ Ûú¸ü ¤ëü …
4. ¯ÖÏŸ µÖêÛú ¯ÖÏ¿®Ö Ûêú ×»Ö‹ “ÖÖ¸ü ˆ¢Ö¸ü ×¾ÖÛú»¯Ö (A), (B), (C) ŸÖ£ÖÖ (D) פü µÖê
ÝÖ µÖê Æïü … †Ö¯ÖÛúÖê ÃÖÆüß ˆ¢Ö¸ü Ûêú ¾Öé¢Ö ÛúÖê ¯Öê®Ö ÃÖê ³Ö¸üÛú¸ü ÛúÖ»ÖÖ Ûú¸ü®ÖÖ Æîü
•ÖîÃÖÖ ×Ûú ®Öß“Öê פüÜÖÖ µÖÖ ÝÖ µÖÖ Æîü …
ˆ¤üÖÆü¸üÞÖ : •Ö²Ö×Ûú (C) ÃÖÆüß ˆ¢Ö¸ü Æîü …
5. ¯ÖÏ¿®ÖÖë Ûêú ˆ¢Ö¸ü Ûêú¾Ö»Ö ¯ÖÏ¿®Ö ¯Ö¡Ö I Ûêú †®¤ü¸ü פü µÖê ÝÖ µÖê OMR ¯Ö¡ÖÛú ¯Ö¸ü Æüß
†Ó×ÛúŸÖ Ûú¸ü®Öê Æïü … µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü פü µÖê ÝÖ µÖê ¾Öé¢Ö Ûêú †»ÖÖ¾ÖÖ
×ÛúÃÖß †® µÖ ãÖÖ®Ö ¯Ö¸ü ˆ¢Ö¸ü דÖÅ®ÖÖÓ×ÛúŸÖ Ûú¸üŸÖê Æïü, ŸÖÖê ˆÃÖÛúÖ ´Öæ» µÖÖÓÛú®Ö
®ÖÆüà ÆüÖêÝÖÖ …
6. †®¤ü¸ü פü µÖê ÝÖ µÖê ×®Ö¤ìü¿ÖÖë ÛúÖê ¬ µÖÖ®Ö¯Öæ¾ÖÔÛú ¯ÖœÌëü …
7. Ûú““ÖÖ ÛúÖ´Ö (Rough Work) ‡ÃÖ ¯Öã×ßÖÛúÖ Ûêú †×®ŸÖ´Ö ¯Öéšü ¯Ö¸ü Ûú¸ëü …
8. µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü ×®Ö µÖŸÖ ãÖÖ®Ö Ûêú †»ÖÖ¾ÖÖ †¯Ö®ÖÖ ®ÖÖ´Ö, ¸üÖê»Ö
®Ö´²Ö¸ü, ±úÖê®Ö ®Ö´²Ö¸ü µÖÖ ÛúÖê‡Ô ³Öß ‹êÃÖÖ ×“ÖÅ®Ö ×•ÖÃÖÃÖê †Ö¯ÖÛúß ¯ÖÆü“ÖÖ®Ö ÆüÖê
ÃÖÛêú, †Ó×ÛúŸÖ Ûú¸üŸÖê Æïü †£Ö¾ÖÖ †³Ö¦ü ³ÖÖÂÖÖ ÛúÖ ¯ÖÏ µÖÖêÝÖ Ûú¸üŸÖê Æïü, µÖÖ ÛúÖê‡Ô
†® µÖ †®Öã×“ÖŸÖ ÃÖÖ¬Ö®Ö ÛúÖ ¯ÖÏ µÖÖêÝÖ Ûú¸üŸÖê Æïü, ŸÖÖê ¯Ö¸üßõÖÖ Ûêú ×»Ö µÖê † µÖÖêÝ µÖ
‘ÖÖê×ÂÖŸÖ ×Ûú µÖê •ÖÖ ÃÖÛúŸÖê Æïü …
9. †Ö¯ÖÛúÖê ¯Ö¸üßõÖÖ ÃÖ´ÖÖ¯ŸÖ ÆüÖê®Öê ¯Ö¸ü ´Öæ»Ö OMR ¯Ö¡ÖÛú ×®Ö¸üßõÖÛú ´ÖÆüÖê¤ü µÖ ÛúÖê
»ÖÖî™üÖ®ÖÖ †Ö¾Ö¿ µÖÛú Æîü †Öî¸ü ¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ Ûêú ²ÖÖ¤ü ˆÃÖê †¯Ö®Öê ÃÖÖ£Ö
¯Ö¸üßõÖÖ ³Ö¾Ö®Ö ÃÖê ²ÖÖÆü¸ü ®Ö »ÖêÛú¸ü •ÖÖ µÖë … ÆüÖ»ÖÖÓ×Ûú †Ö¯Ö ¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ ¯Ö¸ü
OMR ¯Ö¡ÖÛú Ûúß ›ãü¯»ÖßÛêú™ü ¯ÖÏ×ŸÖ †¯Ö®Öê ÃÖÖ£Ö »Öê •ÖÖ ÃÖÛúŸÖê Æïü …
10. Ûêú¾Ö»Ö ®Öß»Öê/ÛúÖ»Öê ²ÖÖ»Ö ¯¾ÖÖ‡Õ™ü ¯Öê®Ö ÛúÖ Æüß ‡ÃŸÖê´ÖÖ»Ö Ûú¸ëü …
11. ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü ÛúÖ ÃÖÓÝÖÞÖÛú (Ûîú»ÖÛãú»Öê™ü¸ü) µÖÖ »ÖÖÝÖ ™êü²Ö»Ö †Öפü ÛúÖ
¯ÖÏ µÖÖêÝÖ ¾ÖÙ•ÖŸÖ Æîü …
12. ÝÖ»ÖŸÖ ˆ¢Ö¸üÖë Ûêú ×»Ö‹ ÛúÖê‡Ô †ÓÛú ÛúÖ™êü ®ÖÆüà •ÖÖ‹ÑÝÖê …
Page 2


Number of Pages in this Booklet : 16 Number of Questions in this Booklet : 50
J-63-13 1 P.T.O.
[Maximum Marks : 100
PAPER-II
MASS COMMUNICATION & JOURNALISM
(To be filled by the Candidate)
Signature and Name of Invigilator
OMR Sheet No. : ...............................................
Roll No.
(In words)
1. (Signature) __________________________
(Name)  ____________________________
2. (Signature) __________________________
(Name)  ____________________________
Roll No.________________________________
(In figures as per admission card)
Time : 1 
1
/
4
 hours]
6 3
J 13
1. Write your roll number in the space provided on the top of
this page.
2. This paper consists of fifty multiple-choice type of
questions.
3. At the commencement of examination, the question booklet
will be given to you. In the first 5 minutes, you are requested
to open the booklet and compulsorily examine it as below :
(i) To have access to the Question Booklet, tear off
the paper seal / polythene bag on the  booklet. Do not
accept a booklet without sticker-seal / without
polythene bag and do not accept an open booklet.
(ii) Tally the number of pages and number of questions
in the booklet with the information printed on the
cover page. Faulty booklets due to pages/questions
missing or duplicate or not in serial order or any
other discrepancy should be got replaced immediately
by a correct booklet from the invigilator within the
period of 5 minutes. Afterwards, neither the
Question Booklet will be replaced nor any extra
time will be given.
(iii) After this verification is over, the OMR Sheet Number
should be entered on this Test Booklet.
4. Each item has four alternative responses marked (A), (B),
(C) and (D). Y ou have to darken the circle as indicated below
on the correct response against each item.
Example :
where (C) is the correct response.
5. Your responses to the items are to be indicated in the OMR
Sheet given inside the Paper I Booklet only. If you mark
at any place other than in the circle in the OMR Sheet, it will
not be evaluated.
6. Read instructions given inside carefully.
7. Rough Work is to be done in the end of this booklet.
8. If you write your Name, Roll Number, Phone Number or
put any mark on any part of the OMR Sheet, except for the
space allotted for the relevant entries, which may disclose
your identity, or use abusive language or employ any other
unfair means, you will render yourself liable to
disqualification.
9. Y ou have to return the original OMR Sheet to the invigilators
at the end of the examination compulsorily and must not
carry it with you outside the Examination Hall. You are
however, allowed to carry duplicate copy of OMR Sheet on
conclusion of examination.
10. Use only Blue/Black Ball point pen.
11. Use of any calculator or log table etc., is prohibited.
12. There is no negative marks for incorrect answers.
Instructions for the Candidates ¯Ö¸üßõÖÖÙ£Ö µÖÖë Ûêú ×»Ö‹ ×®Ö¤ìü¿Ö
1. ¯ÖÆü»Öê ¯Öéšü Ûêú ‰ú¯Ö¸ü ×®Ö µÖŸÖ ãÖÖ®Ö ¯Ö¸ü †¯Ö®ÖÖ ¸üÖê»Ö ®Ö´²Ö¸ü ×»Ö×ÜÖ‹ …
2. ‡ÃÖ ¯ÖÏ¿®Ö-¯Ö¡Ö ´Öë ¯Ö“ÖÖÃÖ ²ÖÆãü×¾ÖÛú»¯Öß µÖ ¯ÖÏ¿®Ö Æïü …
3. ¯Ö¸üßõÖÖ ¯ÖÏÖ¸ü´³Ö ÆüÖê®Öê ¯Ö¸ü, ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ †Ö¯ÖÛúÖê ¤êü ¤üß •ÖÖ µÖêÝÖß … ¯ÖÆü»Öê
¯ÖÖÑ“Ö ×´Ö®Ö™ü †Ö¯ÖÛúÖê ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê ŸÖ£ÖÖ ˆÃÖÛúß ×®Ö´®Ö×»Ö×ÜÖŸÖ
•ÖÖÑ“Ö Ûêú ×»Ö‹ פü µÖê •ÖÖ µÖëÝÖê, וÖÃÖÛúß •ÖÖÑ“Ö †Ö¯ÖÛúÖê †¾Ö¿ µÖ Ûú¸ü®Öß Æîü :
(i) ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê Ûêú ×»Ö‹ ¯Öã×ßÖÛúÖ ¯Ö¸ü »ÖÝÖß ÛúÖÝÖ•Ö Ûúß ÃÖᯙ /
¯ÖÖê×»Ö£Öß®Ö ²ÖîÝÖ ÛúÖê ±úÖ›Ìü »Öë … ÜÖã»Öß Æãü‡Ô µÖÖ ×²Ö®ÖÖ Ã™üßÛú¸ü-ÃÖᯙ /
ײ֮ÖÖ ¯ÖÖê×»Ö£Öß®Ö ²ÖîÝÖ Ûúß ¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü …
(ii) Ûú¾Ö¸ü ¯Öéšü ¯Ö¸ü ”û¯Öê ×®Ö¤ìü¿ÖÖ®ÖãÃÖÖ¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ Ûêú ¯Öéšü ŸÖ£ÖÖ
¯ÖÏ¿®ÖÖë Ûúß ÃÖÓÜ µÖÖ ÛúÖê †“”ûß ŸÖ¸üÆü “ÖîÛú Ûú¸ü »Öë ×Ûú µÖê ¯Öæ¸êü
Æïü … ¤üÖêÂÖ¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ ×•Ö®Ö´Öë ¯Öéšü/¯ÖÏ¿®Ö Ûú´Ö ÆüÖë µÖÖ ¤ãü²ÖÖ¸üÖ †Ö
ÝÖ µÖê ÆüÖë µÖÖ ÃÖß׸ü µÖ»Ö ´Öë ®Ö ÆüÖë †£ÖÖÔŸÖË ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü Ûúß
¡Öã×™ü¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü ŸÖ£ÖÖ ˆÃÖß ÃÖ´Ö µÖ ˆÃÖê
»ÖÖî™üÖÛú¸ü ˆÃÖÛêú ãÖÖ®Ö ¯Ö¸ü ¤æüÃÖ¸üß ÃÖÆüß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ »Öê »Öë …
‡ÃÖÛêú ×»Ö‹ †Ö¯ÖÛúÖê ¯ÖÖÑ“Ö ×´Ö®Ö™ü פü µÖê •ÖÖ µÖëÝÖê … ˆÃÖÛêú ²ÖÖ¤ü ®Ö
ŸÖÖê †Ö¯ÖÛúß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ¾ÖÖ¯ÖÃÖ »Öß •ÖÖ µÖêÝÖß †Öî¸ü ®Ö Æüß †Ö¯ÖÛúÖê
†×ŸÖ׸üŒŸÖ ÃÖ´Ö µÖ פü µÖÖ •ÖÖ µÖêÝÖÖ …
(iii) ‡ÃÖ •ÖÖÑ“Ö Ûêú ²ÖÖ¤ü OMR ¯Ö¡ÖÛú Ûúß ÛÎú´Ö ÃÖÓÜ µÖÖ ‡ÃÖ ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ
¯Ö¸ü †Ó×ÛúŸÖ Ûú¸ü ¤ëü …
4. ¯ÖÏŸ µÖêÛú ¯ÖÏ¿®Ö Ûêú ×»Ö‹ “ÖÖ¸ü ˆ¢Ö¸ü ×¾ÖÛú»¯Ö (A), (B), (C) ŸÖ£ÖÖ (D) פü µÖê
ÝÖ µÖê Æïü … †Ö¯ÖÛúÖê ÃÖÆüß ˆ¢Ö¸ü Ûêú ¾Öé¢Ö ÛúÖê ¯Öê®Ö ÃÖê ³Ö¸üÛú¸ü ÛúÖ»ÖÖ Ûú¸ü®ÖÖ Æîü
•ÖîÃÖÖ ×Ûú ®Öß“Öê פüÜÖÖ µÖÖ ÝÖ µÖÖ Æîü …
ˆ¤üÖÆü¸üÞÖ : •Ö²Ö×Ûú (C) ÃÖÆüß ˆ¢Ö¸ü Æîü …
5. ¯ÖÏ¿®ÖÖë Ûêú ˆ¢Ö¸ü Ûêú¾Ö»Ö ¯ÖÏ¿®Ö ¯Ö¡Ö I Ûêú †®¤ü¸ü פü µÖê ÝÖ µÖê OMR ¯Ö¡ÖÛú ¯Ö¸ü Æüß
†Ó×ÛúŸÖ Ûú¸ü®Öê Æïü … µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü פü µÖê ÝÖ µÖê ¾Öé¢Ö Ûêú †»ÖÖ¾ÖÖ
×ÛúÃÖß †® µÖ ãÖÖ®Ö ¯Ö¸ü ˆ¢Ö¸ü דÖÅ®ÖÖÓ×ÛúŸÖ Ûú¸üŸÖê Æïü, ŸÖÖê ˆÃÖÛúÖ ´Öæ» µÖÖÓÛú®Ö
®ÖÆüà ÆüÖêÝÖÖ …
6. †®¤ü¸ü פü µÖê ÝÖ µÖê ×®Ö¤ìü¿ÖÖë ÛúÖê ¬ µÖÖ®Ö¯Öæ¾ÖÔÛú ¯ÖœÌëü …
7. Ûú““ÖÖ ÛúÖ´Ö (Rough Work) ‡ÃÖ ¯Öã×ßÖÛúÖ Ûêú †×®ŸÖ´Ö ¯Öéšü ¯Ö¸ü Ûú¸ëü …
8. µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü ×®Ö µÖŸÖ ãÖÖ®Ö Ûêú †»ÖÖ¾ÖÖ †¯Ö®ÖÖ ®ÖÖ´Ö, ¸üÖê»Ö
®Ö´²Ö¸ü, ±úÖê®Ö ®Ö´²Ö¸ü µÖÖ ÛúÖê‡Ô ³Öß ‹êÃÖÖ ×“ÖÅ®Ö ×•ÖÃÖÃÖê †Ö¯ÖÛúß ¯ÖÆü“ÖÖ®Ö ÆüÖê
ÃÖÛêú, †Ó×ÛúŸÖ Ûú¸üŸÖê Æïü †£Ö¾ÖÖ †³Ö¦ü ³ÖÖÂÖÖ ÛúÖ ¯ÖÏ µÖÖêÝÖ Ûú¸üŸÖê Æïü, µÖÖ ÛúÖê‡Ô
†® µÖ †®Öã×“ÖŸÖ ÃÖÖ¬Ö®Ö ÛúÖ ¯ÖÏ µÖÖêÝÖ Ûú¸üŸÖê Æïü, ŸÖÖê ¯Ö¸üßõÖÖ Ûêú ×»Ö µÖê † µÖÖêÝ µÖ
‘ÖÖê×ÂÖŸÖ ×Ûú µÖê •ÖÖ ÃÖÛúŸÖê Æïü …
9. †Ö¯ÖÛúÖê ¯Ö¸üßõÖÖ ÃÖ´ÖÖ¯ŸÖ ÆüÖê®Öê ¯Ö¸ü ´Öæ»Ö OMR ¯Ö¡ÖÛú ×®Ö¸üßõÖÛú ´ÖÆüÖê¤ü µÖ ÛúÖê
»ÖÖî™üÖ®ÖÖ †Ö¾Ö¿ µÖÛú Æîü †Öî¸ü ¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ Ûêú ²ÖÖ¤ü ˆÃÖê †¯Ö®Öê ÃÖÖ£Ö
¯Ö¸üßõÖÖ ³Ö¾Ö®Ö ÃÖê ²ÖÖÆü¸ü ®Ö »ÖêÛú¸ü •ÖÖ µÖë … ÆüÖ»ÖÖÓ×Ûú †Ö¯Ö ¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ ¯Ö¸ü
OMR ¯Ö¡ÖÛú Ûúß ›ãü¯»ÖßÛêú™ü ¯ÖÏ×ŸÖ †¯Ö®Öê ÃÖÖ£Ö »Öê •ÖÖ ÃÖÛúŸÖê Æïü …
10. Ûêú¾Ö»Ö ®Öß»Öê/ÛúÖ»Öê ²ÖÖ»Ö ¯¾ÖÖ‡Õ™ü ¯Öê®Ö ÛúÖ Æüß ‡ÃŸÖê´ÖÖ»Ö Ûú¸ëü …
11. ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü ÛúÖ ÃÖÓÝÖÞÖÛú (Ûîú»ÖÛãú»Öê™ü¸ü) µÖÖ »ÖÖÝÖ ™êü²Ö»Ö †Öפü ÛúÖ
¯ÖÏ µÖÖêÝÖ ¾ÖÙ•ÖŸÖ Æîü …
12. ÝÖ»ÖŸÖ ˆ¢Ö¸üÖë Ûêú ×»Ö‹ ÛúÖê‡Ô †ÓÛú ÛúÖ™êü ®ÖÆüà •ÖÖ‹ÑÝÖê …
Paper-II 1 J-63-13 
 
1. When signs are organised into
systems, they will become
(A) Codes (B) Letters
(C) Words (D) Attitudes
2. In a post-modern society, culture is
(A) Regulated
(B) Commodified
(C) Traditional
(D) Non-pluralistic
3. No new information is available in
(A) Dynamic communication
(B) Internal communication
(C) Phatic communication
(D) Conflict communication
4. Redundancy helps in solving the
problems associated with
(A) the equipment
(B) the law
(C) the audience
(D) the political system
5. Vivendi universal is a well-known
media organisation of
(A) France
(B) Australia
(C) The United States
(D) Canada
6. Which was the newspaper that
Mahatma Gandhi edited in the year
1919 ?
(A) Indian Opinion
(B) National Herald
(C) Pioneer
(D) Satyagrahi
 
 
 
7. Reaching the maximum number of
people at the least possible cost by
media is called
(A) Media manipulation
(B) Mediated communication
(C) Media efficiency
(D) Media consistency
8. A variable that creates an alternative
explanation of results is identified as
(A) Alternative variable
(B) Artifact
(C) Predictor variable
(D) Antecedent variable
9. Duplicating only the sampling and
experimental procedures of a
previous analysis is called
(A) Literal replication
(B) Instrumental replication
(C) Constructive replication
(D) Operational replication
10. Life style segmentation research
investigates respondent’s
(A) Education
(B) Income
(C) Occupation
(D) Interests
11. A study of a specific population as it
changes over a period of time is
known as
(A) Demographic analysis
(B) Population analysis
(C) Cohort analysis
(D) Cluster analysis
MASS COMMUNICATION & JOURNALISM 
Paper – II 
Note : This paper contains fifty (50) objective type questions, each question carrying two (2) 
marks. All questions are compulsory.  
JUNE-2013
UGC NET/JRF
Page 3


Number of Pages in this Booklet : 16 Number of Questions in this Booklet : 50
J-63-13 1 P.T.O.
[Maximum Marks : 100
PAPER-II
MASS COMMUNICATION & JOURNALISM
(To be filled by the Candidate)
Signature and Name of Invigilator
OMR Sheet No. : ...............................................
Roll No.
(In words)
1. (Signature) __________________________
(Name)  ____________________________
2. (Signature) __________________________
(Name)  ____________________________
Roll No.________________________________
(In figures as per admission card)
Time : 1 
1
/
4
 hours]
6 3
J 13
1. Write your roll number in the space provided on the top of
this page.
2. This paper consists of fifty multiple-choice type of
questions.
3. At the commencement of examination, the question booklet
will be given to you. In the first 5 minutes, you are requested
to open the booklet and compulsorily examine it as below :
(i) To have access to the Question Booklet, tear off
the paper seal / polythene bag on the  booklet. Do not
accept a booklet without sticker-seal / without
polythene bag and do not accept an open booklet.
(ii) Tally the number of pages and number of questions
in the booklet with the information printed on the
cover page. Faulty booklets due to pages/questions
missing or duplicate or not in serial order or any
other discrepancy should be got replaced immediately
by a correct booklet from the invigilator within the
period of 5 minutes. Afterwards, neither the
Question Booklet will be replaced nor any extra
time will be given.
(iii) After this verification is over, the OMR Sheet Number
should be entered on this Test Booklet.
4. Each item has four alternative responses marked (A), (B),
(C) and (D). Y ou have to darken the circle as indicated below
on the correct response against each item.
Example :
where (C) is the correct response.
5. Your responses to the items are to be indicated in the OMR
Sheet given inside the Paper I Booklet only. If you mark
at any place other than in the circle in the OMR Sheet, it will
not be evaluated.
6. Read instructions given inside carefully.
7. Rough Work is to be done in the end of this booklet.
8. If you write your Name, Roll Number, Phone Number or
put any mark on any part of the OMR Sheet, except for the
space allotted for the relevant entries, which may disclose
your identity, or use abusive language or employ any other
unfair means, you will render yourself liable to
disqualification.
9. Y ou have to return the original OMR Sheet to the invigilators
at the end of the examination compulsorily and must not
carry it with you outside the Examination Hall. You are
however, allowed to carry duplicate copy of OMR Sheet on
conclusion of examination.
10. Use only Blue/Black Ball point pen.
11. Use of any calculator or log table etc., is prohibited.
12. There is no negative marks for incorrect answers.
Instructions for the Candidates ¯Ö¸üßõÖÖÙ£Ö µÖÖë Ûêú ×»Ö‹ ×®Ö¤ìü¿Ö
1. ¯ÖÆü»Öê ¯Öéšü Ûêú ‰ú¯Ö¸ü ×®Ö µÖŸÖ ãÖÖ®Ö ¯Ö¸ü †¯Ö®ÖÖ ¸üÖê»Ö ®Ö´²Ö¸ü ×»Ö×ÜÖ‹ …
2. ‡ÃÖ ¯ÖÏ¿®Ö-¯Ö¡Ö ´Öë ¯Ö“ÖÖÃÖ ²ÖÆãü×¾ÖÛú»¯Öß µÖ ¯ÖÏ¿®Ö Æïü …
3. ¯Ö¸üßõÖÖ ¯ÖÏÖ¸ü´³Ö ÆüÖê®Öê ¯Ö¸ü, ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ †Ö¯ÖÛúÖê ¤êü ¤üß •ÖÖ µÖêÝÖß … ¯ÖÆü»Öê
¯ÖÖÑ“Ö ×´Ö®Ö™ü †Ö¯ÖÛúÖê ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê ŸÖ£ÖÖ ˆÃÖÛúß ×®Ö´®Ö×»Ö×ÜÖŸÖ
•ÖÖÑ“Ö Ûêú ×»Ö‹ פü µÖê •ÖÖ µÖëÝÖê, וÖÃÖÛúß •ÖÖÑ“Ö †Ö¯ÖÛúÖê †¾Ö¿ µÖ Ûú¸ü®Öß Æîü :
(i) ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê Ûêú ×»Ö‹ ¯Öã×ßÖÛúÖ ¯Ö¸ü »ÖÝÖß ÛúÖÝÖ•Ö Ûúß ÃÖᯙ /
¯ÖÖê×»Ö£Öß®Ö ²ÖîÝÖ ÛúÖê ±úÖ›Ìü »Öë … ÜÖã»Öß Æãü‡Ô µÖÖ ×²Ö®ÖÖ Ã™üßÛú¸ü-ÃÖᯙ /
ײ֮ÖÖ ¯ÖÖê×»Ö£Öß®Ö ²ÖîÝÖ Ûúß ¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü …
(ii) Ûú¾Ö¸ü ¯Öéšü ¯Ö¸ü ”û¯Öê ×®Ö¤ìü¿ÖÖ®ÖãÃÖÖ¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ Ûêú ¯Öéšü ŸÖ£ÖÖ
¯ÖÏ¿®ÖÖë Ûúß ÃÖÓÜ µÖÖ ÛúÖê †“”ûß ŸÖ¸üÆü “ÖîÛú Ûú¸ü »Öë ×Ûú µÖê ¯Öæ¸êü
Æïü … ¤üÖêÂÖ¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ ×•Ö®Ö´Öë ¯Öéšü/¯ÖÏ¿®Ö Ûú´Ö ÆüÖë µÖÖ ¤ãü²ÖÖ¸üÖ †Ö
ÝÖ µÖê ÆüÖë µÖÖ ÃÖß׸ü µÖ»Ö ´Öë ®Ö ÆüÖë †£ÖÖÔŸÖË ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü Ûúß
¡Öã×™ü¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü ŸÖ£ÖÖ ˆÃÖß ÃÖ´Ö µÖ ˆÃÖê
»ÖÖî™üÖÛú¸ü ˆÃÖÛêú ãÖÖ®Ö ¯Ö¸ü ¤æüÃÖ¸üß ÃÖÆüß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ »Öê »Öë …
‡ÃÖÛêú ×»Ö‹ †Ö¯ÖÛúÖê ¯ÖÖÑ“Ö ×´Ö®Ö™ü פü µÖê •ÖÖ µÖëÝÖê … ˆÃÖÛêú ²ÖÖ¤ü ®Ö
ŸÖÖê †Ö¯ÖÛúß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ¾ÖÖ¯ÖÃÖ »Öß •ÖÖ µÖêÝÖß †Öî¸ü ®Ö Æüß †Ö¯ÖÛúÖê
†×ŸÖ׸üŒŸÖ ÃÖ´Ö µÖ פü µÖÖ •ÖÖ µÖêÝÖÖ …
(iii) ‡ÃÖ •ÖÖÑ“Ö Ûêú ²ÖÖ¤ü OMR ¯Ö¡ÖÛú Ûúß ÛÎú´Ö ÃÖÓÜ µÖÖ ‡ÃÖ ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ
¯Ö¸ü †Ó×ÛúŸÖ Ûú¸ü ¤ëü …
4. ¯ÖÏŸ µÖêÛú ¯ÖÏ¿®Ö Ûêú ×»Ö‹ “ÖÖ¸ü ˆ¢Ö¸ü ×¾ÖÛú»¯Ö (A), (B), (C) ŸÖ£ÖÖ (D) פü µÖê
ÝÖ µÖê Æïü … †Ö¯ÖÛúÖê ÃÖÆüß ˆ¢Ö¸ü Ûêú ¾Öé¢Ö ÛúÖê ¯Öê®Ö ÃÖê ³Ö¸üÛú¸ü ÛúÖ»ÖÖ Ûú¸ü®ÖÖ Æîü
•ÖîÃÖÖ ×Ûú ®Öß“Öê פüÜÖÖ µÖÖ ÝÖ µÖÖ Æîü …
ˆ¤üÖÆü¸üÞÖ : •Ö²Ö×Ûú (C) ÃÖÆüß ˆ¢Ö¸ü Æîü …
5. ¯ÖÏ¿®ÖÖë Ûêú ˆ¢Ö¸ü Ûêú¾Ö»Ö ¯ÖÏ¿®Ö ¯Ö¡Ö I Ûêú †®¤ü¸ü פü µÖê ÝÖ µÖê OMR ¯Ö¡ÖÛú ¯Ö¸ü Æüß
†Ó×ÛúŸÖ Ûú¸ü®Öê Æïü … µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü פü µÖê ÝÖ µÖê ¾Öé¢Ö Ûêú †»ÖÖ¾ÖÖ
×ÛúÃÖß †® µÖ ãÖÖ®Ö ¯Ö¸ü ˆ¢Ö¸ü דÖÅ®ÖÖÓ×ÛúŸÖ Ûú¸üŸÖê Æïü, ŸÖÖê ˆÃÖÛúÖ ´Öæ» µÖÖÓÛú®Ö
®ÖÆüà ÆüÖêÝÖÖ …
6. †®¤ü¸ü פü µÖê ÝÖ µÖê ×®Ö¤ìü¿ÖÖë ÛúÖê ¬ µÖÖ®Ö¯Öæ¾ÖÔÛú ¯ÖœÌëü …
7. Ûú““ÖÖ ÛúÖ´Ö (Rough Work) ‡ÃÖ ¯Öã×ßÖÛúÖ Ûêú †×®ŸÖ´Ö ¯Öéšü ¯Ö¸ü Ûú¸ëü …
8. µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü ×®Ö µÖŸÖ ãÖÖ®Ö Ûêú †»ÖÖ¾ÖÖ †¯Ö®ÖÖ ®ÖÖ´Ö, ¸üÖê»Ö
®Ö´²Ö¸ü, ±úÖê®Ö ®Ö´²Ö¸ü µÖÖ ÛúÖê‡Ô ³Öß ‹êÃÖÖ ×“ÖÅ®Ö ×•ÖÃÖÃÖê †Ö¯ÖÛúß ¯ÖÆü“ÖÖ®Ö ÆüÖê
ÃÖÛêú, †Ó×ÛúŸÖ Ûú¸üŸÖê Æïü †£Ö¾ÖÖ †³Ö¦ü ³ÖÖÂÖÖ ÛúÖ ¯ÖÏ µÖÖêÝÖ Ûú¸üŸÖê Æïü, µÖÖ ÛúÖê‡Ô
†® µÖ †®Öã×“ÖŸÖ ÃÖÖ¬Ö®Ö ÛúÖ ¯ÖÏ µÖÖêÝÖ Ûú¸üŸÖê Æïü, ŸÖÖê ¯Ö¸üßõÖÖ Ûêú ×»Ö µÖê † µÖÖêÝ µÖ
‘ÖÖê×ÂÖŸÖ ×Ûú µÖê •ÖÖ ÃÖÛúŸÖê Æïü …
9. †Ö¯ÖÛúÖê ¯Ö¸üßõÖÖ ÃÖ´ÖÖ¯ŸÖ ÆüÖê®Öê ¯Ö¸ü ´Öæ»Ö OMR ¯Ö¡ÖÛú ×®Ö¸üßõÖÛú ´ÖÆüÖê¤ü µÖ ÛúÖê
»ÖÖî™üÖ®ÖÖ †Ö¾Ö¿ µÖÛú Æîü †Öî¸ü ¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ Ûêú ²ÖÖ¤ü ˆÃÖê †¯Ö®Öê ÃÖÖ£Ö
¯Ö¸üßõÖÖ ³Ö¾Ö®Ö ÃÖê ²ÖÖÆü¸ü ®Ö »ÖêÛú¸ü •ÖÖ µÖë … ÆüÖ»ÖÖÓ×Ûú †Ö¯Ö ¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ ¯Ö¸ü
OMR ¯Ö¡ÖÛú Ûúß ›ãü¯»ÖßÛêú™ü ¯ÖÏ×ŸÖ †¯Ö®Öê ÃÖÖ£Ö »Öê •ÖÖ ÃÖÛúŸÖê Æïü …
10. Ûêú¾Ö»Ö ®Öß»Öê/ÛúÖ»Öê ²ÖÖ»Ö ¯¾ÖÖ‡Õ™ü ¯Öê®Ö ÛúÖ Æüß ‡ÃŸÖê´ÖÖ»Ö Ûú¸ëü …
11. ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü ÛúÖ ÃÖÓÝÖÞÖÛú (Ûîú»ÖÛãú»Öê™ü¸ü) µÖÖ »ÖÖÝÖ ™êü²Ö»Ö †Öפü ÛúÖ
¯ÖÏ µÖÖêÝÖ ¾ÖÙ•ÖŸÖ Æîü …
12. ÝÖ»ÖŸÖ ˆ¢Ö¸üÖë Ûêú ×»Ö‹ ÛúÖê‡Ô †ÓÛú ÛúÖ™êü ®ÖÆüà •ÖÖ‹ÑÝÖê …
Paper-II 1 J-63-13 
 
1. When signs are organised into
systems, they will become
(A) Codes (B) Letters
(C) Words (D) Attitudes
2. In a post-modern society, culture is
(A) Regulated
(B) Commodified
(C) Traditional
(D) Non-pluralistic
3. No new information is available in
(A) Dynamic communication
(B) Internal communication
(C) Phatic communication
(D) Conflict communication
4. Redundancy helps in solving the
problems associated with
(A) the equipment
(B) the law
(C) the audience
(D) the political system
5. Vivendi universal is a well-known
media organisation of
(A) France
(B) Australia
(C) The United States
(D) Canada
6. Which was the newspaper that
Mahatma Gandhi edited in the year
1919 ?
(A) Indian Opinion
(B) National Herald
(C) Pioneer
(D) Satyagrahi
 
 
 
7. Reaching the maximum number of
people at the least possible cost by
media is called
(A) Media manipulation
(B) Mediated communication
(C) Media efficiency
(D) Media consistency
8. A variable that creates an alternative
explanation of results is identified as
(A) Alternative variable
(B) Artifact
(C) Predictor variable
(D) Antecedent variable
9. Duplicating only the sampling and
experimental procedures of a
previous analysis is called
(A) Literal replication
(B) Instrumental replication
(C) Constructive replication
(D) Operational replication
10. Life style segmentation research
investigates respondent’s
(A) Education
(B) Income
(C) Occupation
(D) Interests
11. A study of a specific population as it
changes over a period of time is
known as
(A) Demographic analysis
(B) Population analysis
(C) Cohort analysis
(D) Cluster analysis
MASS COMMUNICATION & JOURNALISM 
Paper – II 
Note : This paper contains fifty (50) objective type questions, each question carrying two (2) 
marks. All questions are compulsory.  
JUNE-2013
UGC NET/JRF
 J-63-13 2  Paper-II 
1. ÃÖÓÛêúŸÖ •Ö²Ö ¯Ö¨üןֵÖÖë ´Öë ¾µÖ¾Ö×Ã£ÖŸÖ ÆüÖêŸÖê Æïü ŸÖÖê ¾ÖÆü
²Ö®Ö •ÖÖŸÖê Æïü
(A) Ûæú™ü  (B) †õÖ¸ü
(C) ¿Ö²¤ü  (D) †×³Ö¾Öé×¢Ö
2. ˆ¢Ö¸ü-†Ö¬Öã×®ÖÛú ÃÖ´ÖÖ•Ö ´Öë ÃÖÓÃÛéú×ŸÖ ÆüÖêŸÖß Æîü
(A) ×¾Ö×®ÖµÖ×´ÖŸÖ (B) ¾ÖßÖãÃÖÓÝÖŸÖ 
(C) ¯Ö¸ü´¯Ö¸üÖÝÖŸÖ (D) ÝÖî¸ü-²ÖÆãü»Ö¾ÖÖ¤üß 
3. ×®Ö´®Ö ´Öë ÃÖê ×ÛúÃÖ´Öë ®Ö‡Ô ÃÖæ“Ö®ÖÖ ˆ¯Ö»Ö²¬Ö ®ÖÆüà ÆüÖêŸÖß
Æîü ?ü
(A) ÝÖןֿÖᯙ ÃÖÓ“ÖÖ¸ü
(B) †Ö®ŸÖ׸üÛú ÃÖÓ“ÖÖ¸ü
(C) ±êú×™üÛú ÃÖÓ“ÖÖ¸ü
(D) «ü®«ü ÃÖÓ“ÖÖ¸ü
4. †×ŸÖ׸üŒŸÖŸÖÖ ÃÖê ×ÛúÃÖÃÖê •Öã›Ìüß ÃÖ´ÖõÖÖ ÃÖ´ÖÖ¬ÖÖ®Ö ´Öë
ÃÖÆüÖµÖŸÖÖ ×´Ö»ÖŸÖß Æîü ?ü
(A) ˆ¯ÖÛú¸üÞÖ
(B) ×¾Ö׬Ö
(C) ÁÖÖêŸÖÖ
(D) ¸üÖ•Ö®ÖßןÖÛú ¾µÖ¾ÖãÖÖ
5. ×¾Ö¾Öê®›üß µÖæ×®Ö¾ÖÃÖÔ»Ö ×®Ö´®Ö ´Öë ÃÖê ×ÛúÃÖÛúÖ •ÖÖ®ÖÖ
¯ÖÆü“ÖÖ®ÖÖ ´Öß×›üµÖÖ ÃÖÓÝÖšü®Ö Æîü ? ü
(A) ±ÏúÖÓÃÖ
(B) †ÖòÙÒêü×»ÖµÖÖ
(C) µÖã®ÖÖ‡™êü›ü Ùêü™ËüÃÖ
(D) Ûú®ÖÖ›ÌüÖ
6. ¾ÖÂÖÔ 1919 ´Öë ´ÖÆüÖŸ´ÖÖ ÝÖÖÓ¬Öß ®Öê ÛúÖî®Ö ÃÖê
ÃÖ´ÖÖ“ÖÖ¸ü¯Ö¡Ö ÛúÖ ÃÖ´¯ÖÖ¤ü®Ö ×ÛúµÖÖ £ÖÖ ? ü
(A) ‡Ó×›üµÖ®Ö †Öê¯Öß×®ÖµÖ®Ö
(B) ®Öî¿Ö®Ö»Ö Æêü¸ü»›ü
(C) ¯ÖÖµÖ×®ÖµÖ¸ü
(D) ÃÖŸµÖÖÝÖÏÆüß
 
 
 
7. ´Öß×›üµÖÖ Ûêú ´ÖÖ¬µÖ´Ö ÃÖê ®µÖæ®ÖŸÖ´Ö ÃÖÓ³ÖÖ×¾ÖŸÖ »ÖÖÝÖŸÖ
¯Ö¸ü †×¬ÖÛúŸÖ´Ö ¾µÖ׌ŸÖµÖÖë ŸÖÛú ¯ÖÆãÑü“Ö®Öê ÛúÖê ÛúÆüŸÖê
Æïü ?
(A) ´Öß×›üµÖÖ •ÖÖê›Ìü ŸÖÖê›Ìü
(B) ¾µÖ¾ÖÇüŸÖ ÃÖÓ“ÖÖ¸ü
(C) ´Öß×›üµÖÖ ÛúÖî¿Ö»Ö
(D) ´Öß×›üµÖÖ ÃÖãÃÖÓÝÖןÖ
8. ‹Ûú “Ö¸ü •ÖÖê ¯Ö׸üÞÖÖ´ÖÖë Ûúß ¾ÖîÛú×»¯ÖÛú ¾µÖÖܵÖÖ
²Ö®ÖÖŸÖÖ Æîü, ×ÛúÃÖÃÖê •ÖÖ®ÖÖ •ÖÖŸÖÖ Æîü ?ü
(A) ¾ÖîÛú×»¯ÖÛú “Ö¸ü
(B) †ÖÙ™ü±îúŒ™ü
(C) ׯÖÏ×›üŒ™ü¸ü “Ö¸ü
(D) ¯Öæ¾ÖÔ¾ÖŸÖá “Ö¸ü
9. ¯Öæ¾ÖÔ ×¾Ö¿»ÖêÂÖÞÖÖë Ûêú ¯ÖÏ×ŸÖ“ÖµÖ®Ö †Öî¸ü ¯ÖÏÖµÖÖê×ÝÖÛú
¯ÖÏÞÖÖ×»ÖµÖÖë ÛúÖê Ûêú¾Ö»Ö ¤üÖêÆü¸üÖ®Öê ÛúÖê ÛúÆüŸÖê Æïü ü
(A) ¿ÖÖײ¤üÛú ¯Öã®Ö¸üÖ¾Öé×¢Ö
(B) µÖÓ¡ÖßµÖ ¯Öã®Ö¸üÖ¾Öé×¢Ö
(C) ¸ü“Ö®ÖÖŸ´ÖÛú ¯Öã®Ö¸üÖ¾Öé×¢Ö
(D) ÃÖÓ×ÛÎúµÖÖŸ´ÖÛú ¯Öã®Ö¸üÖ¾Öé×¢Ö
10. •Öß¾Ö®Ö ¿Öî»Öß ÜÖÓ›üßÛú¸üÞÖ ¿ÖÖê¬Ö ´Öë ˆ¢Ö¸ü ¤êü®Öê ¾ÖÖ»Öê 
Ûúß ×ÛúÃÖ “Öß•ÖÌ Ûúß •ÖÖÑ“Ö Ûúß •ÖÖŸÖß Æîü ? ü 
 (A) ׿ÖõÖÖ  
 (B) †ÖµÖ   
 (C) ¾µÖ¾ÖÃÖÖµÖ   
 (D) ¹ý×“Ö  
11. ×¾Ö׿Ö™ü •Ö®ÖÃÖÓܵÖÖ Ûêú †¬µÖµÖ®Ö •ÖÖê ‹Ûú †¾Ö׬Ö
Ûêú ˆ¯Ö¸üÖ®ŸÖ ²Ö¤ü»Ö •ÖÖŸÖê Æïü, ÛúÆüŸÖê Æïü
(A) •Ö®ÖÃÖÖÓ×ܵÖÛúßµÖ ×¾Ö¿»ÖêÂÖÞÖ
(B) •Ö®ÖÃÖÓܵÖÖ ×¾Ö¿»ÖêÂÖÞÖ
(C) ÛúÖêÆüÖò™Ôü ×¾Ö¿»ÖêÂÖÞÖ
(D) ÃÖ´ÖæÆü ×¾Ö¿»ÖêÂÖÞÖ
•Ö®ÖÃÖÓ“ÖÖ¸ü ‹¾ÖÓ ¯Ö¡ÖÛúÖ׸üŸÖÖ
¯ÖÏ¿®Ö¯Ö¡Ö – II 
×®Ö¤ìü¿Ö : ‡ÃÖ ¯ÖÏ¿®Ö¯Ö¡Ö ´Öë ¯Ö“ÖÖÃÖ (50) ²ÖÆãü-×¾ÖÛú»¯ÖßµÖ ¯ÖÏ¿®Ö Æïü … ¯ÖÏŸµÖêÛú ¯ÖÏ¿®Ö Ûêú ¤üÖê (2) †ÓÛú Æïü … ÃÖ³Öß ¯ÖÏ¿®Ö †×®Ö¾ÖÖµÖÔ Æïü … 
Page 4


Number of Pages in this Booklet : 16 Number of Questions in this Booklet : 50
J-63-13 1 P.T.O.
[Maximum Marks : 100
PAPER-II
MASS COMMUNICATION & JOURNALISM
(To be filled by the Candidate)
Signature and Name of Invigilator
OMR Sheet No. : ...............................................
Roll No.
(In words)
1. (Signature) __________________________
(Name)  ____________________________
2. (Signature) __________________________
(Name)  ____________________________
Roll No.________________________________
(In figures as per admission card)
Time : 1 
1
/
4
 hours]
6 3
J 13
1. Write your roll number in the space provided on the top of
this page.
2. This paper consists of fifty multiple-choice type of
questions.
3. At the commencement of examination, the question booklet
will be given to you. In the first 5 minutes, you are requested
to open the booklet and compulsorily examine it as below :
(i) To have access to the Question Booklet, tear off
the paper seal / polythene bag on the  booklet. Do not
accept a booklet without sticker-seal / without
polythene bag and do not accept an open booklet.
(ii) Tally the number of pages and number of questions
in the booklet with the information printed on the
cover page. Faulty booklets due to pages/questions
missing or duplicate or not in serial order or any
other discrepancy should be got replaced immediately
by a correct booklet from the invigilator within the
period of 5 minutes. Afterwards, neither the
Question Booklet will be replaced nor any extra
time will be given.
(iii) After this verification is over, the OMR Sheet Number
should be entered on this Test Booklet.
4. Each item has four alternative responses marked (A), (B),
(C) and (D). Y ou have to darken the circle as indicated below
on the correct response against each item.
Example :
where (C) is the correct response.
5. Your responses to the items are to be indicated in the OMR
Sheet given inside the Paper I Booklet only. If you mark
at any place other than in the circle in the OMR Sheet, it will
not be evaluated.
6. Read instructions given inside carefully.
7. Rough Work is to be done in the end of this booklet.
8. If you write your Name, Roll Number, Phone Number or
put any mark on any part of the OMR Sheet, except for the
space allotted for the relevant entries, which may disclose
your identity, or use abusive language or employ any other
unfair means, you will render yourself liable to
disqualification.
9. Y ou have to return the original OMR Sheet to the invigilators
at the end of the examination compulsorily and must not
carry it with you outside the Examination Hall. You are
however, allowed to carry duplicate copy of OMR Sheet on
conclusion of examination.
10. Use only Blue/Black Ball point pen.
11. Use of any calculator or log table etc., is prohibited.
12. There is no negative marks for incorrect answers.
Instructions for the Candidates ¯Ö¸üßõÖÖÙ£Ö µÖÖë Ûêú ×»Ö‹ ×®Ö¤ìü¿Ö
1. ¯ÖÆü»Öê ¯Öéšü Ûêú ‰ú¯Ö¸ü ×®Ö µÖŸÖ ãÖÖ®Ö ¯Ö¸ü †¯Ö®ÖÖ ¸üÖê»Ö ®Ö´²Ö¸ü ×»Ö×ÜÖ‹ …
2. ‡ÃÖ ¯ÖÏ¿®Ö-¯Ö¡Ö ´Öë ¯Ö“ÖÖÃÖ ²ÖÆãü×¾ÖÛú»¯Öß µÖ ¯ÖÏ¿®Ö Æïü …
3. ¯Ö¸üßõÖÖ ¯ÖÏÖ¸ü´³Ö ÆüÖê®Öê ¯Ö¸ü, ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ †Ö¯ÖÛúÖê ¤êü ¤üß •ÖÖ µÖêÝÖß … ¯ÖÆü»Öê
¯ÖÖÑ“Ö ×´Ö®Ö™ü †Ö¯ÖÛúÖê ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê ŸÖ£ÖÖ ˆÃÖÛúß ×®Ö´®Ö×»Ö×ÜÖŸÖ
•ÖÖÑ“Ö Ûêú ×»Ö‹ פü µÖê •ÖÖ µÖëÝÖê, וÖÃÖÛúß •ÖÖÑ“Ö †Ö¯ÖÛúÖê †¾Ö¿ µÖ Ûú¸ü®Öß Æîü :
(i) ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê Ûêú ×»Ö‹ ¯Öã×ßÖÛúÖ ¯Ö¸ü »ÖÝÖß ÛúÖÝÖ•Ö Ûúß ÃÖᯙ /
¯ÖÖê×»Ö£Öß®Ö ²ÖîÝÖ ÛúÖê ±úÖ›Ìü »Öë … ÜÖã»Öß Æãü‡Ô µÖÖ ×²Ö®ÖÖ Ã™üßÛú¸ü-ÃÖᯙ /
ײ֮ÖÖ ¯ÖÖê×»Ö£Öß®Ö ²ÖîÝÖ Ûúß ¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü …
(ii) Ûú¾Ö¸ü ¯Öéšü ¯Ö¸ü ”û¯Öê ×®Ö¤ìü¿ÖÖ®ÖãÃÖÖ¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ Ûêú ¯Öéšü ŸÖ£ÖÖ
¯ÖÏ¿®ÖÖë Ûúß ÃÖÓÜ µÖÖ ÛúÖê †“”ûß ŸÖ¸üÆü “ÖîÛú Ûú¸ü »Öë ×Ûú µÖê ¯Öæ¸êü
Æïü … ¤üÖêÂÖ¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ ×•Ö®Ö´Öë ¯Öéšü/¯ÖÏ¿®Ö Ûú´Ö ÆüÖë µÖÖ ¤ãü²ÖÖ¸üÖ †Ö
ÝÖ µÖê ÆüÖë µÖÖ ÃÖß׸ü µÖ»Ö ´Öë ®Ö ÆüÖë †£ÖÖÔŸÖË ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü Ûúß
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‡ÃÖÛêú ×»Ö‹ †Ö¯ÖÛúÖê ¯ÖÖÑ“Ö ×´Ö®Ö™ü פü µÖê •ÖÖ µÖëÝÖê … ˆÃÖÛêú ²ÖÖ¤ü ®Ö
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†×ŸÖ׸üŒŸÖ ÃÖ´Ö µÖ פü µÖÖ •ÖÖ µÖêÝÖÖ …
(iii) ‡ÃÖ •ÖÖÑ“Ö Ûêú ²ÖÖ¤ü OMR ¯Ö¡ÖÛú Ûúß ÛÎú´Ö ÃÖÓÜ µÖÖ ‡ÃÖ ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ
¯Ö¸ü †Ó×ÛúŸÖ Ûú¸ü ¤ëü …
4. ¯ÖÏŸ µÖêÛú ¯ÖÏ¿®Ö Ûêú ×»Ö‹ “ÖÖ¸ü ˆ¢Ö¸ü ×¾ÖÛú»¯Ö (A), (B), (C) ŸÖ£ÖÖ (D) פü µÖê
ÝÖ µÖê Æïü … †Ö¯ÖÛúÖê ÃÖÆüß ˆ¢Ö¸ü Ûêú ¾Öé¢Ö ÛúÖê ¯Öê®Ö ÃÖê ³Ö¸üÛú¸ü ÛúÖ»ÖÖ Ûú¸ü®ÖÖ Æîü
•ÖîÃÖÖ ×Ûú ®Öß“Öê פüÜÖÖ µÖÖ ÝÖ µÖÖ Æîü …
ˆ¤üÖÆü¸üÞÖ : •Ö²Ö×Ûú (C) ÃÖÆüß ˆ¢Ö¸ü Æîü …
5. ¯ÖÏ¿®ÖÖë Ûêú ˆ¢Ö¸ü Ûêú¾Ö»Ö ¯ÖÏ¿®Ö ¯Ö¡Ö I Ûêú †®¤ü¸ü פü µÖê ÝÖ µÖê OMR ¯Ö¡ÖÛú ¯Ö¸ü Æüß
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6. †®¤ü¸ü פü µÖê ÝÖ µÖê ×®Ö¤ìü¿ÖÖë ÛúÖê ¬ µÖÖ®Ö¯Öæ¾ÖÔÛú ¯ÖœÌëü …
7. Ûú““ÖÖ ÛúÖ´Ö (Rough Work) ‡ÃÖ ¯Öã×ßÖÛúÖ Ûêú †×®ŸÖ´Ö ¯Öéšü ¯Ö¸ü Ûú¸ëü …
8. µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü ×®Ö µÖŸÖ ãÖÖ®Ö Ûêú †»ÖÖ¾ÖÖ †¯Ö®ÖÖ ®ÖÖ´Ö, ¸üÖê»Ö
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‘ÖÖê×ÂÖŸÖ ×Ûú µÖê •ÖÖ ÃÖÛúŸÖê Æïü …
9. †Ö¯ÖÛúÖê ¯Ö¸üßõÖÖ ÃÖ´ÖÖ¯ŸÖ ÆüÖê®Öê ¯Ö¸ü ´Öæ»Ö OMR ¯Ö¡ÖÛú ×®Ö¸üßõÖÛú ´ÖÆüÖê¤ü µÖ ÛúÖê
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OMR ¯Ö¡ÖÛú Ûúß ›ãü¯»ÖßÛêú™ü ¯ÖÏ×ŸÖ †¯Ö®Öê ÃÖÖ£Ö »Öê •ÖÖ ÃÖÛúŸÖê Æïü …
10. Ûêú¾Ö»Ö ®Öß»Öê/ÛúÖ»Öê ²ÖÖ»Ö ¯¾ÖÖ‡Õ™ü ¯Öê®Ö ÛúÖ Æüß ‡ÃŸÖê´ÖÖ»Ö Ûú¸ëü …
11. ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü ÛúÖ ÃÖÓÝÖÞÖÛú (Ûîú»ÖÛãú»Öê™ü¸ü) µÖÖ »ÖÖÝÖ ™êü²Ö»Ö †Öפü ÛúÖ
¯ÖÏ µÖÖêÝÖ ¾ÖÙ•ÖŸÖ Æîü …
12. ÝÖ»ÖŸÖ ˆ¢Ö¸üÖë Ûêú ×»Ö‹ ÛúÖê‡Ô †ÓÛú ÛúÖ™êü ®ÖÆüà •ÖÖ‹ÑÝÖê …
Paper-II 1 J-63-13 
 
1. When signs are organised into
systems, they will become
(A) Codes (B) Letters
(C) Words (D) Attitudes
2. In a post-modern society, culture is
(A) Regulated
(B) Commodified
(C) Traditional
(D) Non-pluralistic
3. No new information is available in
(A) Dynamic communication
(B) Internal communication
(C) Phatic communication
(D) Conflict communication
4. Redundancy helps in solving the
problems associated with
(A) the equipment
(B) the law
(C) the audience
(D) the political system
5. Vivendi universal is a well-known
media organisation of
(A) France
(B) Australia
(C) The United States
(D) Canada
6. Which was the newspaper that
Mahatma Gandhi edited in the year
1919 ?
(A) Indian Opinion
(B) National Herald
(C) Pioneer
(D) Satyagrahi
 
 
 
7. Reaching the maximum number of
people at the least possible cost by
media is called
(A) Media manipulation
(B) Mediated communication
(C) Media efficiency
(D) Media consistency
8. A variable that creates an alternative
explanation of results is identified as
(A) Alternative variable
(B) Artifact
(C) Predictor variable
(D) Antecedent variable
9. Duplicating only the sampling and
experimental procedures of a
previous analysis is called
(A) Literal replication
(B) Instrumental replication
(C) Constructive replication
(D) Operational replication
10. Life style segmentation research
investigates respondent’s
(A) Education
(B) Income
(C) Occupation
(D) Interests
11. A study of a specific population as it
changes over a period of time is
known as
(A) Demographic analysis
(B) Population analysis
(C) Cohort analysis
(D) Cluster analysis
MASS COMMUNICATION & JOURNALISM 
Paper – II 
Note : This paper contains fifty (50) objective type questions, each question carrying two (2) 
marks. All questions are compulsory.  
JUNE-2013
UGC NET/JRF
 J-63-13 2  Paper-II 
1. ÃÖÓÛêúŸÖ •Ö²Ö ¯Ö¨üןֵÖÖë ´Öë ¾µÖ¾Ö×Ã£ÖŸÖ ÆüÖêŸÖê Æïü ŸÖÖê ¾ÖÆü
²Ö®Ö •ÖÖŸÖê Æïü
(A) Ûæú™ü  (B) †õÖ¸ü
(C) ¿Ö²¤ü  (D) †×³Ö¾Öé×¢Ö
2. ˆ¢Ö¸ü-†Ö¬Öã×®ÖÛú ÃÖ´ÖÖ•Ö ´Öë ÃÖÓÃÛéú×ŸÖ ÆüÖêŸÖß Æîü
(A) ×¾Ö×®ÖµÖ×´ÖŸÖ (B) ¾ÖßÖãÃÖÓÝÖŸÖ 
(C) ¯Ö¸ü´¯Ö¸üÖÝÖŸÖ (D) ÝÖî¸ü-²ÖÆãü»Ö¾ÖÖ¤üß 
3. ×®Ö´®Ö ´Öë ÃÖê ×ÛúÃÖ´Öë ®Ö‡Ô ÃÖæ“Ö®ÖÖ ˆ¯Ö»Ö²¬Ö ®ÖÆüà ÆüÖêŸÖß
Æîü ?ü
(A) ÝÖןֿÖᯙ ÃÖÓ“ÖÖ¸ü
(B) †Ö®ŸÖ׸üÛú ÃÖÓ“ÖÖ¸ü
(C) ±êú×™üÛú ÃÖÓ“ÖÖ¸ü
(D) «ü®«ü ÃÖÓ“ÖÖ¸ü
4. †×ŸÖ׸üŒŸÖŸÖÖ ÃÖê ×ÛúÃÖÃÖê •Öã›Ìüß ÃÖ´ÖõÖÖ ÃÖ´ÖÖ¬ÖÖ®Ö ´Öë
ÃÖÆüÖµÖŸÖÖ ×´Ö»ÖŸÖß Æîü ?ü
(A) ˆ¯ÖÛú¸üÞÖ
(B) ×¾Ö׬Ö
(C) ÁÖÖêŸÖÖ
(D) ¸üÖ•Ö®ÖßןÖÛú ¾µÖ¾ÖãÖÖ
5. ×¾Ö¾Öê®›üß µÖæ×®Ö¾ÖÃÖÔ»Ö ×®Ö´®Ö ´Öë ÃÖê ×ÛúÃÖÛúÖ •ÖÖ®ÖÖ
¯ÖÆü“ÖÖ®ÖÖ ´Öß×›üµÖÖ ÃÖÓÝÖšü®Ö Æîü ? ü
(A) ±ÏúÖÓÃÖ
(B) †ÖòÙÒêü×»ÖµÖÖ
(C) µÖã®ÖÖ‡™êü›ü Ùêü™ËüÃÖ
(D) Ûú®ÖÖ›ÌüÖ
6. ¾ÖÂÖÔ 1919 ´Öë ´ÖÆüÖŸ´ÖÖ ÝÖÖÓ¬Öß ®Öê ÛúÖî®Ö ÃÖê
ÃÖ´ÖÖ“ÖÖ¸ü¯Ö¡Ö ÛúÖ ÃÖ´¯ÖÖ¤ü®Ö ×ÛúµÖÖ £ÖÖ ? ü
(A) ‡Ó×›üµÖ®Ö †Öê¯Öß×®ÖµÖ®Ö
(B) ®Öî¿Ö®Ö»Ö Æêü¸ü»›ü
(C) ¯ÖÖµÖ×®ÖµÖ¸ü
(D) ÃÖŸµÖÖÝÖÏÆüß
 
 
 
7. ´Öß×›üµÖÖ Ûêú ´ÖÖ¬µÖ´Ö ÃÖê ®µÖæ®ÖŸÖ´Ö ÃÖÓ³ÖÖ×¾ÖŸÖ »ÖÖÝÖŸÖ
¯Ö¸ü †×¬ÖÛúŸÖ´Ö ¾µÖ׌ŸÖµÖÖë ŸÖÛú ¯ÖÆãÑü“Ö®Öê ÛúÖê ÛúÆüŸÖê
Æïü ?
(A) ´Öß×›üµÖÖ •ÖÖê›Ìü ŸÖÖê›Ìü
(B) ¾µÖ¾ÖÇüŸÖ ÃÖÓ“ÖÖ¸ü
(C) ´Öß×›üµÖÖ ÛúÖî¿Ö»Ö
(D) ´Öß×›üµÖÖ ÃÖãÃÖÓÝÖןÖ
8. ‹Ûú “Ö¸ü •ÖÖê ¯Ö׸üÞÖÖ´ÖÖë Ûúß ¾ÖîÛú×»¯ÖÛú ¾µÖÖܵÖÖ
²Ö®ÖÖŸÖÖ Æîü, ×ÛúÃÖÃÖê •ÖÖ®ÖÖ •ÖÖŸÖÖ Æîü ?ü
(A) ¾ÖîÛú×»¯ÖÛú “Ö¸ü
(B) †ÖÙ™ü±îúŒ™ü
(C) ׯÖÏ×›üŒ™ü¸ü “Ö¸ü
(D) ¯Öæ¾ÖÔ¾ÖŸÖá “Ö¸ü
9. ¯Öæ¾ÖÔ ×¾Ö¿»ÖêÂÖÞÖÖë Ûêú ¯ÖÏ×ŸÖ“ÖµÖ®Ö †Öî¸ü ¯ÖÏÖµÖÖê×ÝÖÛú
¯ÖÏÞÖÖ×»ÖµÖÖë ÛúÖê Ûêú¾Ö»Ö ¤üÖêÆü¸üÖ®Öê ÛúÖê ÛúÆüŸÖê Æïü ü
(A) ¿ÖÖײ¤üÛú ¯Öã®Ö¸üÖ¾Öé×¢Ö
(B) µÖÓ¡ÖßµÖ ¯Öã®Ö¸üÖ¾Öé×¢Ö
(C) ¸ü“Ö®ÖÖŸ´ÖÛú ¯Öã®Ö¸üÖ¾Öé×¢Ö
(D) ÃÖÓ×ÛÎúµÖÖŸ´ÖÛú ¯Öã®Ö¸üÖ¾Öé×¢Ö
10. •Öß¾Ö®Ö ¿Öî»Öß ÜÖÓ›üßÛú¸üÞÖ ¿ÖÖê¬Ö ´Öë ˆ¢Ö¸ü ¤êü®Öê ¾ÖÖ»Öê 
Ûúß ×ÛúÃÖ “Öß•ÖÌ Ûúß •ÖÖÑ“Ö Ûúß •ÖÖŸÖß Æîü ? ü 
 (A) ׿ÖõÖÖ  
 (B) †ÖµÖ   
 (C) ¾µÖ¾ÖÃÖÖµÖ   
 (D) ¹ý×“Ö  
11. ×¾Ö׿Ö™ü •Ö®ÖÃÖÓܵÖÖ Ûêú †¬µÖµÖ®Ö •ÖÖê ‹Ûú †¾Ö׬Ö
Ûêú ˆ¯Ö¸üÖ®ŸÖ ²Ö¤ü»Ö •ÖÖŸÖê Æïü, ÛúÆüŸÖê Æïü
(A) •Ö®ÖÃÖÖÓ×ܵÖÛúßµÖ ×¾Ö¿»ÖêÂÖÞÖ
(B) •Ö®ÖÃÖÓܵÖÖ ×¾Ö¿»ÖêÂÖÞÖ
(C) ÛúÖêÆüÖò™Ôü ×¾Ö¿»ÖêÂÖÞÖ
(D) ÃÖ´ÖæÆü ×¾Ö¿»ÖêÂÖÞÖ
•Ö®ÖÃÖÓ“ÖÖ¸ü ‹¾ÖÓ ¯Ö¡ÖÛúÖ׸üŸÖÖ
¯ÖÏ¿®Ö¯Ö¡Ö – II 
×®Ö¤ìü¿Ö : ‡ÃÖ ¯ÖÏ¿®Ö¯Ö¡Ö ´Öë ¯Ö“ÖÖÃÖ (50) ²ÖÆãü-×¾ÖÛú»¯ÖßµÖ ¯ÖÏ¿®Ö Æïü … ¯ÖÏŸµÖêÛú ¯ÖÏ¿®Ö Ûêú ¤üÖê (2) †ÓÛú Æïü … ÃÖ³Öß ¯ÖÏ¿®Ö †×®Ö¾ÖÖµÖÔ Æïü … 
Paper-II 3 J-63-13 
12. In advertising, a document that
describes the target market, budget,
creative strategy and objective is
known as
(A) Media profile
(B) Strategy document
(C) Media brief
(D) Audit plan
13. When a straight forward proposition
is used in advertising, it is called
(A) Emotional approach
(B) Dogmatic approach
(C) Creative approach
(D) Typical approach
14. Specimens of advertisements are kept
in
(A) the log book
(B) the sample book
(C) the copy book
(D) the guard book
15. Saatchi and Saatchi is an agency that
specialises in
(A) Advertising
(B) Public Relations
(C) Event Management
(D) Opinion Surveys
16. Lobbying is an activity of
(A) Publicists
(B) Propagandists
(C) Public relationists
(D) Media Managers
17. When public relations personnel
manage news in the media, it is
termed ?
(A) Spin doctoring
(B) News commitment
(C) News control
(D) Perceived necessity
18. The readability test, Fog Index, was
developed by
(A) Rudolph Flesch
(B) Robert Gunning
(C) James Reston
(D) Walter Cronkite
19. When words have the emotive
potential, they are categorised as
(A) Metanyms
(B) Parawords
(C) Similes
(D) Metaphors
20. Curtain-raiser is part of a/an
(A) Investigative journalism
(B) Interpretative journalism
(C) Advocacy journalism
(D) Counter-media
21. Ballooning is a cartoon contains
(A) Picture
(B) Text
(C) Guidelines
(D) No information
22. Journalism that depends upon
computer-assisted analysis of
existing information is known as
(A) Database journalism
(B) Offline journalism
(C) CAA journalism
(D) Technical journalism
23. When a camera pans fast to a visual’s
blur and steadies into a correct focus
at a particular point, it is called
(A) Hand-held camera
(B) Whip pan
(C) Tilting
(D) Panning
Page 5


Number of Pages in this Booklet : 16 Number of Questions in this Booklet : 50
J-63-13 1 P.T.O.
[Maximum Marks : 100
PAPER-II
MASS COMMUNICATION & JOURNALISM
(To be filled by the Candidate)
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OMR Sheet No. : ...............................................
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(In words)
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2. (Signature) __________________________
(Name)  ____________________________
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(In figures as per admission card)
Time : 1 
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6 3
J 13
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this page.
2. This paper consists of fifty multiple-choice type of
questions.
3. At the commencement of examination, the question booklet
will be given to you. In the first 5 minutes, you are requested
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(i) To have access to the Question Booklet, tear off
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Example :
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Instructions for the Candidates ¯Ö¸üßõÖÖÙ£Ö µÖÖë Ûêú ×»Ö‹ ×®Ö¤ìü¿Ö
1. ¯ÖÆü»Öê ¯Öéšü Ûêú ‰ú¯Ö¸ü ×®Ö µÖŸÖ ãÖÖ®Ö ¯Ö¸ü †¯Ö®ÖÖ ¸üÖê»Ö ®Ö´²Ö¸ü ×»Ö×ÜÖ‹ …
2. ‡ÃÖ ¯ÖÏ¿®Ö-¯Ö¡Ö ´Öë ¯Ö“ÖÖÃÖ ²ÖÆãü×¾ÖÛú»¯Öß µÖ ¯ÖÏ¿®Ö Æïü …
3. ¯Ö¸üßõÖÖ ¯ÖÏÖ¸ü´³Ö ÆüÖê®Öê ¯Ö¸ü, ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ †Ö¯ÖÛúÖê ¤êü ¤üß •ÖÖ µÖêÝÖß … ¯ÖÆü»Öê
¯ÖÖÑ“Ö ×´Ö®Ö™ü †Ö¯ÖÛúÖê ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê ŸÖ£ÖÖ ˆÃÖÛúß ×®Ö´®Ö×»Ö×ÜÖŸÖ
•ÖÖÑ“Ö Ûêú ×»Ö‹ פü µÖê •ÖÖ µÖëÝÖê, וÖÃÖÛúß •ÖÖÑ“Ö †Ö¯ÖÛúÖê †¾Ö¿ µÖ Ûú¸ü®Öß Æîü :
(i) ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê Ûêú ×»Ö‹ ¯Öã×ßÖÛúÖ ¯Ö¸ü »ÖÝÖß ÛúÖÝÖ•Ö Ûúß ÃÖᯙ /
¯ÖÖê×»Ö£Öß®Ö ²ÖîÝÖ ÛúÖê ±úÖ›Ìü »Öë … ÜÖã»Öß Æãü‡Ô µÖÖ ×²Ö®ÖÖ Ã™üßÛú¸ü-ÃÖᯙ /
ײ֮ÖÖ ¯ÖÖê×»Ö£Öß®Ö ²ÖîÝÖ Ûúß ¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü …
(ii) Ûú¾Ö¸ü ¯Öéšü ¯Ö¸ü ”û¯Öê ×®Ö¤ìü¿ÖÖ®ÖãÃÖÖ¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ Ûêú ¯Öéšü ŸÖ£ÖÖ
¯ÖÏ¿®ÖÖë Ûúß ÃÖÓÜ µÖÖ ÛúÖê †“”ûß ŸÖ¸üÆü “ÖîÛú Ûú¸ü »Öë ×Ûú µÖê ¯Öæ¸êü
Æïü … ¤üÖêÂÖ¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ ×•Ö®Ö´Öë ¯Öéšü/¯ÖÏ¿®Ö Ûú´Ö ÆüÖë µÖÖ ¤ãü²ÖÖ¸üÖ †Ö
ÝÖ µÖê ÆüÖë µÖÖ ÃÖß׸ü µÖ»Ö ´Öë ®Ö ÆüÖë †£ÖÖÔŸÖË ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü Ûúß
¡Öã×™ü¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü ŸÖ£ÖÖ ˆÃÖß ÃÖ´Ö µÖ ˆÃÖê
»ÖÖî™üÖÛú¸ü ˆÃÖÛêú ãÖÖ®Ö ¯Ö¸ü ¤æüÃÖ¸üß ÃÖÆüß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ »Öê »Öë …
‡ÃÖÛêú ×»Ö‹ †Ö¯ÖÛúÖê ¯ÖÖÑ“Ö ×´Ö®Ö™ü פü µÖê •ÖÖ µÖëÝÖê … ˆÃÖÛêú ²ÖÖ¤ü ®Ö
ŸÖÖê †Ö¯ÖÛúß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ¾ÖÖ¯ÖÃÖ »Öß •ÖÖ µÖêÝÖß †Öî¸ü ®Ö Æüß †Ö¯ÖÛúÖê
†×ŸÖ׸üŒŸÖ ÃÖ´Ö µÖ פü µÖÖ •ÖÖ µÖêÝÖÖ …
(iii) ‡ÃÖ •ÖÖÑ“Ö Ûêú ²ÖÖ¤ü OMR ¯Ö¡ÖÛú Ûúß ÛÎú´Ö ÃÖÓÜ µÖÖ ‡ÃÖ ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ
¯Ö¸ü †Ó×ÛúŸÖ Ûú¸ü ¤ëü …
4. ¯ÖÏŸ µÖêÛú ¯ÖÏ¿®Ö Ûêú ×»Ö‹ “ÖÖ¸ü ˆ¢Ö¸ü ×¾ÖÛú»¯Ö (A), (B), (C) ŸÖ£ÖÖ (D) פü µÖê
ÝÖ µÖê Æïü … †Ö¯ÖÛúÖê ÃÖÆüß ˆ¢Ö¸ü Ûêú ¾Öé¢Ö ÛúÖê ¯Öê®Ö ÃÖê ³Ö¸üÛú¸ü ÛúÖ»ÖÖ Ûú¸ü®ÖÖ Æîü
•ÖîÃÖÖ ×Ûú ®Öß“Öê פüÜÖÖ µÖÖ ÝÖ µÖÖ Æîü …
ˆ¤üÖÆü¸üÞÖ : •Ö²Ö×Ûú (C) ÃÖÆüß ˆ¢Ö¸ü Æîü …
5. ¯ÖÏ¿®ÖÖë Ûêú ˆ¢Ö¸ü Ûêú¾Ö»Ö ¯ÖÏ¿®Ö ¯Ö¡Ö I Ûêú †®¤ü¸ü פü µÖê ÝÖ µÖê OMR ¯Ö¡ÖÛú ¯Ö¸ü Æüß
†Ó×ÛúŸÖ Ûú¸ü®Öê Æïü … µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü פü µÖê ÝÖ µÖê ¾Öé¢Ö Ûêú †»ÖÖ¾ÖÖ
×ÛúÃÖß †® µÖ ãÖÖ®Ö ¯Ö¸ü ˆ¢Ö¸ü דÖÅ®ÖÖÓ×ÛúŸÖ Ûú¸üŸÖê Æïü, ŸÖÖê ˆÃÖÛúÖ ´Öæ» µÖÖÓÛú®Ö
®ÖÆüà ÆüÖêÝÖÖ …
6. †®¤ü¸ü פü µÖê ÝÖ µÖê ×®Ö¤ìü¿ÖÖë ÛúÖê ¬ µÖÖ®Ö¯Öæ¾ÖÔÛú ¯ÖœÌëü …
7. Ûú““ÖÖ ÛúÖ´Ö (Rough Work) ‡ÃÖ ¯Öã×ßÖÛúÖ Ûêú †×®ŸÖ´Ö ¯Öéšü ¯Ö¸ü Ûú¸ëü …
8. µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü ×®Ö µÖŸÖ ãÖÖ®Ö Ûêú †»ÖÖ¾ÖÖ †¯Ö®ÖÖ ®ÖÖ´Ö, ¸üÖê»Ö
®Ö´²Ö¸ü, ±úÖê®Ö ®Ö´²Ö¸ü µÖÖ ÛúÖê‡Ô ³Öß ‹êÃÖÖ ×“ÖÅ®Ö ×•ÖÃÖÃÖê †Ö¯ÖÛúß ¯ÖÆü“ÖÖ®Ö ÆüÖê
ÃÖÛêú, †Ó×ÛúŸÖ Ûú¸üŸÖê Æïü †£Ö¾ÖÖ †³Ö¦ü ³ÖÖÂÖÖ ÛúÖ ¯ÖÏ µÖÖêÝÖ Ûú¸üŸÖê Æïü, µÖÖ ÛúÖê‡Ô
†® µÖ †®Öã×“ÖŸÖ ÃÖÖ¬Ö®Ö ÛúÖ ¯ÖÏ µÖÖêÝÖ Ûú¸üŸÖê Æïü, ŸÖÖê ¯Ö¸üßõÖÖ Ûêú ×»Ö µÖê † µÖÖêÝ µÖ
‘ÖÖê×ÂÖŸÖ ×Ûú µÖê •ÖÖ ÃÖÛúŸÖê Æïü …
9. †Ö¯ÖÛúÖê ¯Ö¸üßõÖÖ ÃÖ´ÖÖ¯ŸÖ ÆüÖê®Öê ¯Ö¸ü ´Öæ»Ö OMR ¯Ö¡ÖÛú ×®Ö¸üßõÖÛú ´ÖÆüÖê¤ü µÖ ÛúÖê
»ÖÖî™üÖ®ÖÖ †Ö¾Ö¿ µÖÛú Æîü †Öî¸ü ¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ Ûêú ²ÖÖ¤ü ˆÃÖê †¯Ö®Öê ÃÖÖ£Ö
¯Ö¸üßõÖÖ ³Ö¾Ö®Ö ÃÖê ²ÖÖÆü¸ü ®Ö »ÖêÛú¸ü •ÖÖ µÖë … ÆüÖ»ÖÖÓ×Ûú †Ö¯Ö ¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ ¯Ö¸ü
OMR ¯Ö¡ÖÛú Ûúß ›ãü¯»ÖßÛêú™ü ¯ÖÏ×ŸÖ †¯Ö®Öê ÃÖÖ£Ö »Öê •ÖÖ ÃÖÛúŸÖê Æïü …
10. Ûêú¾Ö»Ö ®Öß»Öê/ÛúÖ»Öê ²ÖÖ»Ö ¯¾ÖÖ‡Õ™ü ¯Öê®Ö ÛúÖ Æüß ‡ÃŸÖê´ÖÖ»Ö Ûú¸ëü …
11. ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü ÛúÖ ÃÖÓÝÖÞÖÛú (Ûîú»ÖÛãú»Öê™ü¸ü) µÖÖ »ÖÖÝÖ ™êü²Ö»Ö †Öפü ÛúÖ
¯ÖÏ µÖÖêÝÖ ¾ÖÙ•ÖŸÖ Æîü …
12. ÝÖ»ÖŸÖ ˆ¢Ö¸üÖë Ûêú ×»Ö‹ ÛúÖê‡Ô †ÓÛú ÛúÖ™êü ®ÖÆüà •ÖÖ‹ÑÝÖê …
Paper-II 1 J-63-13 
 
1. When signs are organised into
systems, they will become
(A) Codes (B) Letters
(C) Words (D) Attitudes
2. In a post-modern society, culture is
(A) Regulated
(B) Commodified
(C) Traditional
(D) Non-pluralistic
3. No new information is available in
(A) Dynamic communication
(B) Internal communication
(C) Phatic communication
(D) Conflict communication
4. Redundancy helps in solving the
problems associated with
(A) the equipment
(B) the law
(C) the audience
(D) the political system
5. Vivendi universal is a well-known
media organisation of
(A) France
(B) Australia
(C) The United States
(D) Canada
6. Which was the newspaper that
Mahatma Gandhi edited in the year
1919 ?
(A) Indian Opinion
(B) National Herald
(C) Pioneer
(D) Satyagrahi
 
 
 
7. Reaching the maximum number of
people at the least possible cost by
media is called
(A) Media manipulation
(B) Mediated communication
(C) Media efficiency
(D) Media consistency
8. A variable that creates an alternative
explanation of results is identified as
(A) Alternative variable
(B) Artifact
(C) Predictor variable
(D) Antecedent variable
9. Duplicating only the sampling and
experimental procedures of a
previous analysis is called
(A) Literal replication
(B) Instrumental replication
(C) Constructive replication
(D) Operational replication
10. Life style segmentation research
investigates respondent’s
(A) Education
(B) Income
(C) Occupation
(D) Interests
11. A study of a specific population as it
changes over a period of time is
known as
(A) Demographic analysis
(B) Population analysis
(C) Cohort analysis
(D) Cluster analysis
MASS COMMUNICATION & JOURNALISM 
Paper – II 
Note : This paper contains fifty (50) objective type questions, each question carrying two (2) 
marks. All questions are compulsory.  
JUNE-2013
UGC NET/JRF
 J-63-13 2  Paper-II 
1. ÃÖÓÛêúŸÖ •Ö²Ö ¯Ö¨üןֵÖÖë ´Öë ¾µÖ¾Ö×Ã£ÖŸÖ ÆüÖêŸÖê Æïü ŸÖÖê ¾ÖÆü
²Ö®Ö •ÖÖŸÖê Æïü
(A) Ûæú™ü  (B) †õÖ¸ü
(C) ¿Ö²¤ü  (D) †×³Ö¾Öé×¢Ö
2. ˆ¢Ö¸ü-†Ö¬Öã×®ÖÛú ÃÖ´ÖÖ•Ö ´Öë ÃÖÓÃÛéú×ŸÖ ÆüÖêŸÖß Æîü
(A) ×¾Ö×®ÖµÖ×´ÖŸÖ (B) ¾ÖßÖãÃÖÓÝÖŸÖ 
(C) ¯Ö¸ü´¯Ö¸üÖÝÖŸÖ (D) ÝÖî¸ü-²ÖÆãü»Ö¾ÖÖ¤üß 
3. ×®Ö´®Ö ´Öë ÃÖê ×ÛúÃÖ´Öë ®Ö‡Ô ÃÖæ“Ö®ÖÖ ˆ¯Ö»Ö²¬Ö ®ÖÆüà ÆüÖêŸÖß
Æîü ?ü
(A) ÝÖןֿÖᯙ ÃÖÓ“ÖÖ¸ü
(B) †Ö®ŸÖ׸üÛú ÃÖÓ“ÖÖ¸ü
(C) ±êú×™üÛú ÃÖÓ“ÖÖ¸ü
(D) «ü®«ü ÃÖÓ“ÖÖ¸ü
4. †×ŸÖ׸üŒŸÖŸÖÖ ÃÖê ×ÛúÃÖÃÖê •Öã›Ìüß ÃÖ´ÖõÖÖ ÃÖ´ÖÖ¬ÖÖ®Ö ´Öë
ÃÖÆüÖµÖŸÖÖ ×´Ö»ÖŸÖß Æîü ?ü
(A) ˆ¯ÖÛú¸üÞÖ
(B) ×¾Ö׬Ö
(C) ÁÖÖêŸÖÖ
(D) ¸üÖ•Ö®ÖßןÖÛú ¾µÖ¾ÖãÖÖ
5. ×¾Ö¾Öê®›üß µÖæ×®Ö¾ÖÃÖÔ»Ö ×®Ö´®Ö ´Öë ÃÖê ×ÛúÃÖÛúÖ •ÖÖ®ÖÖ
¯ÖÆü“ÖÖ®ÖÖ ´Öß×›üµÖÖ ÃÖÓÝÖšü®Ö Æîü ? ü
(A) ±ÏúÖÓÃÖ
(B) †ÖòÙÒêü×»ÖµÖÖ
(C) µÖã®ÖÖ‡™êü›ü Ùêü™ËüÃÖ
(D) Ûú®ÖÖ›ÌüÖ
6. ¾ÖÂÖÔ 1919 ´Öë ´ÖÆüÖŸ´ÖÖ ÝÖÖÓ¬Öß ®Öê ÛúÖî®Ö ÃÖê
ÃÖ´ÖÖ“ÖÖ¸ü¯Ö¡Ö ÛúÖ ÃÖ´¯ÖÖ¤ü®Ö ×ÛúµÖÖ £ÖÖ ? ü
(A) ‡Ó×›üµÖ®Ö †Öê¯Öß×®ÖµÖ®Ö
(B) ®Öî¿Ö®Ö»Ö Æêü¸ü»›ü
(C) ¯ÖÖµÖ×®ÖµÖ¸ü
(D) ÃÖŸµÖÖÝÖÏÆüß
 
 
 
7. ´Öß×›üµÖÖ Ûêú ´ÖÖ¬µÖ´Ö ÃÖê ®µÖæ®ÖŸÖ´Ö ÃÖÓ³ÖÖ×¾ÖŸÖ »ÖÖÝÖŸÖ
¯Ö¸ü †×¬ÖÛúŸÖ´Ö ¾µÖ׌ŸÖµÖÖë ŸÖÛú ¯ÖÆãÑü“Ö®Öê ÛúÖê ÛúÆüŸÖê
Æïü ?
(A) ´Öß×›üµÖÖ •ÖÖê›Ìü ŸÖÖê›Ìü
(B) ¾µÖ¾ÖÇüŸÖ ÃÖÓ“ÖÖ¸ü
(C) ´Öß×›üµÖÖ ÛúÖî¿Ö»Ö
(D) ´Öß×›üµÖÖ ÃÖãÃÖÓÝÖןÖ
8. ‹Ûú “Ö¸ü •ÖÖê ¯Ö׸üÞÖÖ´ÖÖë Ûúß ¾ÖîÛú×»¯ÖÛú ¾µÖÖܵÖÖ
²Ö®ÖÖŸÖÖ Æîü, ×ÛúÃÖÃÖê •ÖÖ®ÖÖ •ÖÖŸÖÖ Æîü ?ü
(A) ¾ÖîÛú×»¯ÖÛú “Ö¸ü
(B) †ÖÙ™ü±îúŒ™ü
(C) ׯÖÏ×›üŒ™ü¸ü “Ö¸ü
(D) ¯Öæ¾ÖÔ¾ÖŸÖá “Ö¸ü
9. ¯Öæ¾ÖÔ ×¾Ö¿»ÖêÂÖÞÖÖë Ûêú ¯ÖÏ×ŸÖ“ÖµÖ®Ö †Öî¸ü ¯ÖÏÖµÖÖê×ÝÖÛú
¯ÖÏÞÖÖ×»ÖµÖÖë ÛúÖê Ûêú¾Ö»Ö ¤üÖêÆü¸üÖ®Öê ÛúÖê ÛúÆüŸÖê Æïü ü
(A) ¿ÖÖײ¤üÛú ¯Öã®Ö¸üÖ¾Öé×¢Ö
(B) µÖÓ¡ÖßµÖ ¯Öã®Ö¸üÖ¾Öé×¢Ö
(C) ¸ü“Ö®ÖÖŸ´ÖÛú ¯Öã®Ö¸üÖ¾Öé×¢Ö
(D) ÃÖÓ×ÛÎúµÖÖŸ´ÖÛú ¯Öã®Ö¸üÖ¾Öé×¢Ö
10. •Öß¾Ö®Ö ¿Öî»Öß ÜÖÓ›üßÛú¸üÞÖ ¿ÖÖê¬Ö ´Öë ˆ¢Ö¸ü ¤êü®Öê ¾ÖÖ»Öê 
Ûúß ×ÛúÃÖ “Öß•ÖÌ Ûúß •ÖÖÑ“Ö Ûúß •ÖÖŸÖß Æîü ? ü 
 (A) ׿ÖõÖÖ  
 (B) †ÖµÖ   
 (C) ¾µÖ¾ÖÃÖÖµÖ   
 (D) ¹ý×“Ö  
11. ×¾Ö׿Ö™ü •Ö®ÖÃÖÓܵÖÖ Ûêú †¬µÖµÖ®Ö •ÖÖê ‹Ûú †¾Ö׬Ö
Ûêú ˆ¯Ö¸üÖ®ŸÖ ²Ö¤ü»Ö •ÖÖŸÖê Æïü, ÛúÆüŸÖê Æïü
(A) •Ö®ÖÃÖÖÓ×ܵÖÛúßµÖ ×¾Ö¿»ÖêÂÖÞÖ
(B) •Ö®ÖÃÖÓܵÖÖ ×¾Ö¿»ÖêÂÖÞÖ
(C) ÛúÖêÆüÖò™Ôü ×¾Ö¿»ÖêÂÖÞÖ
(D) ÃÖ´ÖæÆü ×¾Ö¿»ÖêÂÖÞÖ
•Ö®ÖÃÖÓ“ÖÖ¸ü ‹¾ÖÓ ¯Ö¡ÖÛúÖ׸üŸÖÖ
¯ÖÏ¿®Ö¯Ö¡Ö – II 
×®Ö¤ìü¿Ö : ‡ÃÖ ¯ÖÏ¿®Ö¯Ö¡Ö ´Öë ¯Ö“ÖÖÃÖ (50) ²ÖÆãü-×¾ÖÛú»¯ÖßµÖ ¯ÖÏ¿®Ö Æïü … ¯ÖÏŸµÖêÛú ¯ÖÏ¿®Ö Ûêú ¤üÖê (2) †ÓÛú Æïü … ÃÖ³Öß ¯ÖÏ¿®Ö †×®Ö¾ÖÖµÖÔ Æïü … 
Paper-II 3 J-63-13 
12. In advertising, a document that
describes the target market, budget,
creative strategy and objective is
known as
(A) Media profile
(B) Strategy document
(C) Media brief
(D) Audit plan
13. When a straight forward proposition
is used in advertising, it is called
(A) Emotional approach
(B) Dogmatic approach
(C) Creative approach
(D) Typical approach
14. Specimens of advertisements are kept
in
(A) the log book
(B) the sample book
(C) the copy book
(D) the guard book
15. Saatchi and Saatchi is an agency that
specialises in
(A) Advertising
(B) Public Relations
(C) Event Management
(D) Opinion Surveys
16. Lobbying is an activity of
(A) Publicists
(B) Propagandists
(C) Public relationists
(D) Media Managers
17. When public relations personnel
manage news in the media, it is
termed ?
(A) Spin doctoring
(B) News commitment
(C) News control
(D) Perceived necessity
18. The readability test, Fog Index, was
developed by
(A) Rudolph Flesch
(B) Robert Gunning
(C) James Reston
(D) Walter Cronkite
19. When words have the emotive
potential, they are categorised as
(A) Metanyms
(B) Parawords
(C) Similes
(D) Metaphors
20. Curtain-raiser is part of a/an
(A) Investigative journalism
(B) Interpretative journalism
(C) Advocacy journalism
(D) Counter-media
21. Ballooning is a cartoon contains
(A) Picture
(B) Text
(C) Guidelines
(D) No information
22. Journalism that depends upon
computer-assisted analysis of
existing information is known as
(A) Database journalism
(B) Offline journalism
(C) CAA journalism
(D) Technical journalism
23. When a camera pans fast to a visual’s
blur and steadies into a correct focus
at a particular point, it is called
(A) Hand-held camera
(B) Whip pan
(C) Tilting
(D) Panning
 J-63-13 4  Paper-II 
12. ×¾Ö–ÖÖ¯Ö®Ö ¤êü®Öê ´Öë •ÖÖê ¯ÖÏ»ÖêÜÖ »ÖõµÖ ²ÖÖ•ÖÖ¸ü, ²Ö•Ö™ü,
ÃÖ•ÖÔ®ÖÖŸ´ÖÛú ¸üÞÖ®Öß×ŸÖ †Öî¸ü ˆ§êü¿µÖ ÛúÖ ¾ÖÞÖÔ®Ö
Ûú¸üŸÖÖ Æîü ˆÃÖê ÛúÆüŸÖê Æïü ü
(A) ´Öß×›üµÖÖ ¯ÖÏÖê±úÖ‡»Ö
(B) ¸üÞÖ®Öß×ŸÖ ¯ÖÏ»ÖêÜÖ
(C) ´Öß×›üµÖÖ ²ÖÎß±ú
(D) »ÖêÜÖÖ ¯Ö¸üßõÖÖ µÖÖê•Ö®ÖÖ
13. ×¾Ö–ÖÖ¯Ö®Ö ¤êü®Öê ´Öë ÃÖ߬Öê †Öî¸ü ïÖ™ü ¯ÖÏßÖÖ¾Ö ÛúÖê
ÛúÆüŸÖê Æîü ü
(A) ÃÖÓ¾ÖêÝÖÖŸ´ÖÛú ˆ¯ÖÖÝÖ´Ö
(B) ¬Ö´ÖÔ ÃÖî¨üÖ×®ŸÖÛúß ˆ¯ÖÖÝÖ´Ö
(C) ÃÖ•ÖÔ®ÖÖŸ´ÖÛú ˆ¯ÖÖÝÖ´Ö
(D) ×¾Ö׿Ö™ü ˆ¯ÖÖÝÖ´Ö
14. ×¾Ö–ÖÖ¯Ö®ÖÖë Ûêú ®Ö´Öæ®Öê ×ÛúÃÖ´Öë ¸üÜÖê •ÖÖŸÖê Æïü ?ü
(A) »ÖÖòÝÖ ²ÖãÛú (B) ®Ö´Öæ®ÖÖ ²ÖãÛú  
(C) ÛúÖò¯Öß ²ÖãÛú (D) ÝÖÖ›Ôü ²ÖãÛú 
15. ÃÖÖ“Öß †Öî¸ü ÃÖÖ“Öß ‹Ûú †×³ÖÛú¸üÞÖ Æîü וÖÃÖê
×¾Ö¿ÖêÂÖŸÖÖ ¯ÖÏÖ¯ŸÖ Æîü ü
(A) ×¾Ö–ÖÖ¯Ö®Ö
(B) •Ö®Ö ÃÖ´¯ÖÛÔú
(C) ‡Ô¾Öê®™ü ´Öî®Öê•Ö´Öê®™ü
(D) ´ÖŸÖ ÃÖ¾ÖìõÖÞÖ
16. »ÖÖòزÖÝÖ ×ÛúÃÖÛúÖ ÛúÖµÖÔ-Ûú»ÖÖ¯Ö Æîü ? ü
(A) ¯Ö¡ÖÛúÖ¸ü
(B) ¯ÖÏ“ÖÖ¸üÛú
(C) •Ö®Ö ÃÖ´¯ÖÛÔú Ûú´Öá
(D) ´Öß×›üµÖÖ ¯Öϲ֮¬ÖÛú
17. •Ö®Ö ÃÖ´¯ÖÛÔú ÛúÖÙ´ÖÛúÖë «üÖ¸üÖ ´Öß×›üµÖÖ ´Öë ÃÖ´ÖÖ“ÖÖ¸üÖë 
Ûêú ¯Öϲ֮¬Ö®Ö ÛúÖê ÛúÆüŸÖê Æïü ü  
 (A) ×Ã¯Ö®Ö ›üÖòŒ™üظüÝÖ  
 (B) ÃÖ´ÖÖ“ÖÖ¸ü ¯ÖÏןֲ֨üŸÖÖ  
 (C) ÃÖ´ÖÖ“ÖÖ¸ü ×®ÖµÖÓ¡ÖÞÖ  
 (D) †®Öã³Ö¾Ö Ûúß ÝÖ‡Ô †Ö¾Ö¿µÖÛúŸÖÖ 
18. ¯Öšü®ÖßµÖŸÖÖ ¯Ö¸üßõÖÞÖ, ±úÖòÝÖ ‡®›îüŒÃÖ ×ÛúÃÖÛêú «üÖ¸üÖ
×¾ÖÛú×ÃÖŸÖ ×ÛúµÖÖ ÝÖµÖÖ ? ü
(A) ¹ý›üÖò»±ú °»Öî¿Ö
(B) ¸üÖò²Ö™Ôü ÝÖØ®ÖÝÖ
(C) •Öê´ÃÖ ¸êüÙü®Ö
(D) ¾ÖÖò»™ü¸ü ÛÎúÖëÛúÖ‡™ü
19. •Ö²Ö ¿Ö²¤üÖë ´Öë ÃÖÖÓ¾Öê×ÝÖÛú ºþ¯Ö ÃÖê ³ÖÖ¾Ö®ÖÖ‹Ñ 
†×³Ö¾µÖŒŸÖ Ûú¸ü®Öê Ûúß ÝÖãÞÖ¾Ö¢ÖÖ ÆüÖêŸÖß Æîü ŸÖÖê ˆÃÖê 
×ÛúÃÖ ÁÖêÞÖß ´Öë ¸üÜÖŸÖê Æïü ?ü  
 (A) ´Öê™üÖ×®Ö´ÃÖ 
 (B) ÃÖ´Ö´Öæ»µÖ ¿Ö²¤ü  
 (C) ˆ¯Ö´ÖÖ  
 (D) †»ÖÓÛúÖ׸üÛú ¿Ö²¤ü 
20. “¯Ö¸ü¤üÖ ˆšüÖ®Öê ¾ÖÖ»ÖÖ” ¿Ö²¤ü ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê
×ÛúÃÖÛúÖ ×ÆüÃÃÖÖ Æîü ?ü
(A) ÜÖÖê•Öß ¯Ö¡ÖÛúÖ׸üŸÖÖ
(B) ¾µÖÖܵÖÖŸ´ÖÛú ¯Ö¡ÖÛúÖ׸üŸÖÖ
(C) ¯ÖõÖ ÃÖ´Ö£ÖÔ®Ö ¯Ö¡ÖÛúÖ׸üŸÖÖ
(D) •Ö¾ÖÖ²Öß ¯Ö¡ÖÛúÖ׸üŸÖÖ
21. ¾µÖÓݵÖד֡ÖÖë ´Öë ¯ÖÖ¡ÖÖê׌ŸÖ ×ÛúÃÖ ºþ¯Ö ´Öë ¯ÖÖµÖÖ •ÖÖŸÖÖ
Æîü ?ü
(A) ×“Ö¡Ö (B) ×¾ÖÂÖµÖ
(C) ´ÖÖÝÖÔ-×®Ö¤ìü¿Ö  (D) ÃÖæ“Ö®ÖÖ-¿Ö段֟ÖÖ
22. ×¾Öª´ÖÖ®Ö ÃÖæ“Ö®ÖÖ Ûêú Ûú´¯µÖæ™ü¸ü ÃÖÆüµÖÖêÝÖ ¯ÖÏÖ¯ŸÖ
×¾Ö¿»ÖêÂÖÞÖ ¯Ö¸ü ×®Ö³ÖÔ¸ü ¯Ö¡ÖÛúÖ׸üŸÖÖ ÛúÖê ÛúÆüŸÖê Æïü ü
(A) ›üÖ™üÖ †Ö¬ÖÖ׸üŸÖ ¯Ö¡ÖÛúÖ׸üŸÖÖ
(B) †Öò±ú »ÖÖ‡®Ö ¯Ö¡ÖÛúÖ׸üŸÖÖ
(C) ÃÖß ‹ ‹ ¯Ö¡ÖÛúÖ׸üŸÖÖ
(D) ŸÖÛú®ÖßÛúß ¯Ö¡ÖÛúÖ׸üŸÖÖ
23. •Ö²Ö Ûîú´Ö¸êü ÛúÖê ¬ÖãÓ¬Ö»Öê ¥ü¿µÖ Ûêú ¤üÖµÖë-²ÖÖµÖë ŸÖê•ÖÌß ÃÖê 
‘Öã´ÖÖµÖÖ •ÖÖŸÖÖ Æîü †Öî¸ü ×®Ö׿“ÖŸÖ ×²Ö®¤ãü Ûêú ÃÖÆüß Ûêú®¦ü 
¯Ö¸ü ‡ÃÖÛúÖ šüÆü¸üÖ¾Ö ×ÛúµÖÖ •ÖÖŸÖÖ Æîü ŸÖÖê ‡ÃÖê ÛúÆüŸÖê Æïü 
 (A) ÆîüÞ›ü-Æêü»›ü Ûîú´Ö¸üÖ 
 (B) žÖß¯Ö ¯Öî®Ö  
 (C) ×™üØ»™üÝÖ  
 (D) ¯ÖîØ®ÖÝÖ