UGC NET Past Year Question Paper II: Mass communication & Journalism (December 2012)

 Page 1


1. Write your roll number in the space provided on the top of
this page.
2. This paper consists of fifty multiple-choice type of
questions.
3. At the commencement of examination, the question booklet
will be given to you. In the first 5 minutes, you are requested
to open the booklet and compulsorily examine it as below :
(i) To have access to the Question Booklet, tear off the
paper seal on the edge of this cover page. Do not accept
a booklet without sticker-seal and do not accept an
open booklet.
(ii) Tally the number of pages and number of questions
in the booklet with the information printed on the
cover page. Faulty booklets due to pages/questions
missing or duplicate or not in serial order or any
other discrepancy should be got replaced immediately
by a correct booklet from the invigilator within the
period of 5 minutes. Afterwards, neither the
Question Booklet will be replaced nor any extra
time will be given.
(iii) After this verification is over, the OMR Sheet Number
should be entered on this Test Booklet.
4. Each item has four alternative responses marked (A), (B),
(C) and (D). Y ou have to darken the circle as indicated below
on the correct response against each item.
Example :
where (C) is the correct response.
5. Y our responses to the items are to be indicated in the OMR
Sheet given inside the Paper I Booklet only. If you mark
at any place other than in the circle in the OMR Sheet, it will
not be evaluated.
6. Read instructions given inside carefully.
7. Rough Work is to be done in the end of this booklet.
8. If you write your Name, Roll Number, Phone Number or
put any mark on any part of the OMR Sheet, except for the
space allotted for the relevant entries, which may disclose
your identity, or use abusive language or employ any other
unfair means, you will render yourself liable to
disqualification.
9. You have to return the test question booklet and Original
OMR Sheet to the invigilators at the end of the examination
compulsorily and must not carry it with you outside the
Examination Hall. You are, however, allowed to carry
duplicate copy of OMR Sheet on conclusion of examination.
10. Use only Blue/Black Ball point pen.
11. Use of any calculator or log table etc., is prohibited.
12. There is no negative marks for incorrect answers.
Number of Pages in this Booklet : 16 Number of Questions in this Booklet : 50
Instructions for the Candidates ¯Ö¸üßõÖÖÙ£Ö µÖÖë Ûêú ×»Ö‹ ×®Ö¤ìü¿Ö
D-63-12 1 P.T.O.
1. ¯ÖÆü»Öê ¯Öéšü Ûêú ‰ú¯Ö¸ü ×®Ö µÖŸÖ ãÖÖ®Ö ¯Ö¸ü †¯Ö®ÖÖ ¸üÖê»Ö ®Ö´²Ö¸ü ×»Ö×ÜÖ‹ …
2. ‡ÃÖ ¯ÖÏ¿®Ö-¯Ö¡Ö ´Öë ¯Ö“ÖÖÃÖ ²ÖÆãü×¾ÖÛú»¯Öß µÖ ¯ÖÏ¿®Ö Æïü …
3. ¯Ö¸üßõÖÖ ¯ÖÏÖ¸ü´³Ö ÆüÖê®Öê ¯Ö¸ü, ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ †Ö¯ÖÛúÖê ¤êü ¤üß •ÖÖ µÖêÝÖß … ¯ÖÆü»Öê
¯ÖÖÑ“Ö ×´Ö®Ö™ü †Ö¯ÖÛúÖê ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê ŸÖ£ÖÖ ˆÃÖÛúß ×®Ö´®Ö×»Ö×ÜÖŸÖ
•ÖÖÑ“Ö Ûêú ×»Ö‹ פü µÖê •ÖÖ µÖëÝÖê, וÖÃÖÛúß •ÖÖÑ“Ö †Ö¯ÖÛúÖê †¾Ö¿ µÖ Ûú¸ü®Öß Æîü :
(i) ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê Ûêú ×»Ö‹ ˆÃÖÛêú Ûú¾Ö¸ü ¯Öê•Ö ¯Ö¸ü »ÖÝÖß ÛúÖÝÖ•Ö
Ûúß ÃÖᯙ ÛúÖê ±úÖ›Ìü »Öë … ÜÖã»Öß Æãü‡Ô µÖÖ ×²Ö®ÖÖ Ã™üßÛú¸ü-ÃÖᯙ Ûúß
¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü …
(ii) Ûú¾Ö¸ü ¯Öéšü ¯Ö¸ü ”û¯Öê ×®Ö¤ìü¿ÖÖ®ÖãÃÖÖ¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ Ûêú ¯Öéšü ŸÖ£ÖÖ
¯ÖÏ¿®ÖÖë Ûúß ÃÖÓÜ µÖÖ ÛúÖê †“”ûß ŸÖ¸üÆü “ÖîÛú Ûú¸ü »Öë ×Ûú µÖê ¯Öæ¸êü
Æïü … ¤üÖêÂÖ¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ ×•Ö®Ö´Öë ¯Öéšü/¯ÖÏ¿®Ö Ûú´Ö ÆüÖë µÖÖ ¤ãü²ÖÖ¸üÖ †Ö
ÝÖ µÖê ÆüÖë µÖÖ ÃÖß׸ü µÖ»Ö ´Öë ®Ö ÆüÖë †£ÖÖÔŸÖË ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü Ûúß
¡Öã×™ü¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü ŸÖ£ÖÖ ˆÃÖß ÃÖ´Ö µÖ ˆÃÖê
»ÖÖî™üÖÛú¸ü ˆÃÖÛêú ãÖÖ®Ö ¯Ö¸ü ¤æüÃÖ¸üß ÃÖÆüß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ »Öê »Öë …
‡ÃÖÛêú ×»Ö‹ †Ö¯ÖÛúÖê ¯ÖÖÑ“Ö ×´Ö®Ö™ü פü µÖê •ÖÖ µÖëÝÖê … ˆÃÖÛêú ²ÖÖ¤ü ®Ö
ŸÖÖê †Ö¯ÖÛúß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ¾ÖÖ¯ÖÃÖ »Öß •ÖÖ µÖêÝÖß †Öî¸ü ®Ö Æüß †Ö¯ÖÛúÖê
†×ŸÖ׸üŒŸÖ ÃÖ´Ö µÖ פü µÖÖ •ÖÖ µÖêÝÖÖ …
(iii) ‡ÃÖ •ÖÖÑ“Ö Ûêú ²ÖÖ¤ü OMR ¯Ö¡ÖÛú Ûúß ÛÎú´Ö ÃÖÓÜ µÖÖ ‡ÃÖ ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ
¯Ö¸ü †Ó×ÛúŸÖ Ûú¸ü ¤ëü …
4. ¯ÖÏŸ µÖêÛú ¯ÖÏ¿®Ö Ûêú ×»Ö‹ “ÖÖ¸ü ˆ¢Ö¸ü ×¾ÖÛú»¯Ö (A), (B), (C) ŸÖ£ÖÖ (D) פü µÖê
ÝÖ µÖê Æïü … †Ö¯ÖÛúÖê ÃÖÆüß ˆ¢Ö¸ü Ûêú ¾Öé¢Ö ÛúÖê ¯Öê®Ö ÃÖê ³Ö¸üÛú¸ü ÛúÖ»ÖÖ Ûú¸ü®ÖÖ Æîü
•ÖîÃÖÖ ×Ûú ®Öß“Öê פüÜÖÖ µÖÖ ÝÖ µÖÖ Æîü …
ˆ¤üÖÆü¸üÞÖ :
•Ö²Ö×Ûúú(C) ÃÖÆüß ˆ¢Ö¸ü Æîü …
5. ¯ÖÏ¿®ÖÖë Ûêú ˆ¢Ö¸ü Ûêú¾Ö»Ö ¯ÖÏ¿®Ö ¯Ö¡Ö I Ûêú †®¤ü¸ü פü µÖê ÝÖ µÖê OMR ¯Ö¡ÖÛú ¯Ö¸ü Æüß
†Ó×ÛúŸÖ Ûú¸ü®Öê Æïü … µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü פü µÖê ÝÖ µÖê ¾Öé¢Ö Ûêú †»ÖÖ¾ÖÖ
×ÛúÃÖß †® µÖ ãÖÖ®Ö ¯Ö¸ü ˆ¢Ö¸ü דÖÅ®ÖÖÓ×ÛúŸÖ Ûú¸üŸÖê Æïü, ŸÖÖê ˆÃÖÛúÖ ´Öæ» µÖÖÓÛú®Ö
®ÖÆüà ÆüÖêÝÖÖ …
6. †®¤ü¸ü פü µÖê ÝÖ µÖê ×®Ö¤ìü¿ÖÖë ÛúÖê ¬ µÖÖ®Ö¯Öæ¾ÖÔÛú ¯ÖœÌëü …
7. Ûú““ÖÖ ÛúÖ´Ö (Rough Work) ‡ÃÖ ¯Öã×ßÖÛúÖ Ûêú †×®ŸÖ´Ö ¯Öéšü ¯Ö¸ü Ûú¸ëü …
8. µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü ×®Ö µÖŸÖ ãÖÖ®Ö Ûêú †»ÖÖ¾ÖÖ †¯Ö®ÖÖ ®ÖÖ´Ö, ¸üÖê»Ö
®Ö´²Ö¸ü, ±úÖê®Ö ®Ö´²Ö¸ü µÖÖ ÛúÖê‡Ô ³Öß ‹êÃÖÖ ×“ÖÅ®Ö ×•ÖÃÖÃÖê †Ö¯ÖÛúß ¯ÖÆü“ÖÖ®Ö ÆüÖê
ÃÖÛêú, †Ó×ÛúŸÖ Ûú¸üŸÖê Æïü †£Ö¾ÖÖ †³Ö¦ü ³ÖÖÂÖÖ ÛúÖ ¯ÖÏ µÖÖêÝÖ Ûú¸üŸÖê Æïü, µÖÖ ÛúÖê‡Ô
†® µÖ †®Öã×“ÖŸÖ ÃÖÖ¬Ö®Ö ÛúÖ ¯ÖÏ µÖÖêÝÖ Ûú¸üŸÖê Æïü, ŸÖÖê ¯Ö¸üßõÖÖ Ûêú ×»Ö µÖê † µÖÖêÝ µÖ
‘ÖÖê×ÂÖŸÖ ×Ûú µÖê •ÖÖ ÃÖÛúŸÖê Æïü …
9. †Ö¯ÖÛúÖê ¯Ö¸üßõÖÖ ÃÖ´ÖÖ¯ŸÖ ÆüÖê®Öê ¯Ö¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ‹¾ÖÓ ´Öæ»Ö OMR ¯Ö¡ÖÛú
×®Ö¸üßõÖÛú ´ÖÆüÖê¤ü µÖ ÛúÖê »ÖÖî™üÖ®ÖÖ †Ö¾Ö¿ µÖÛú Æîü †Öî¸ü ¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ Ûêú ²ÖÖ¤ü
ˆÃÖê †¯Ö®Öê ÃÖÖ£Ö ¯Ö¸üßõÖÖ ³Ö¾Ö®Ö ÃÖê ²ÖÖÆü¸ü ®Ö »ÖêÛú¸ü •ÖÖ µÖë … ÆüÖ»ÖÖÓ×Ûú †Ö¯Ö
¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ ¯Ö¸ü OMR ¯Ö¡ÖÛú Ûúß ›ãü¯»ÖßÛêú™ü ¯ÖÏ×ŸÖ †¯Ö®Öê ÃÖÖ£Ö »Öê •ÖÖ
ÃÖÛúŸÖê Æïü …
10. Ûêú¾Ö»Ö ®Öß»Öê/ÛúÖ»Öê ²ÖÖ»Ö ¯¾ÖÖ‡Õ™ü ¯Öê®Ö ÛúÖ Æüß ‡ÃŸÖê´ÖÖ»Ö Ûú¸ëü …
11. ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü ÛúÖ ÃÖÓÝÖÞÖÛú (Ûîú»ÖÛãú»Öê™ü¸ü) µÖÖ »ÖÖÝÖ ™êü²Ö»Ö †Öפü ÛúÖ
¯ÖÏ µÖÖêÝÖ ¾ÖÙ•ÖŸÖ Æîü …
12. ÝÖ»ÖŸÖ ˆ¢Ö¸üÖë Ûêú ×»Ö‹ ÛúÖê‡Ô †ÓÛú ÛúÖ™êü ®ÖÆüà •ÖÖ‹ÑÝÖê …
[Maximum Marks : 100 Time : 1 
1
/
4
 hours]
PAPER-II
MASS COMMUNICATION AND JOURNALISM
(To be filled by the Candidate)
Signature and Name of Invigilator
OMR Sheet No. : ...............................................
Roll No.
(In words)
1. (Signature) __________________________
(Name)  ____________________________
2. (Signature) __________________________
(Name)  ____________________________
Roll No.________________________________
63
(In figures as per admission card)
D 12
Page 2


1. Write your roll number in the space provided on the top of
this page.
2. This paper consists of fifty multiple-choice type of
questions.
3. At the commencement of examination, the question booklet
will be given to you. In the first 5 minutes, you are requested
to open the booklet and compulsorily examine it as below :
(i) To have access to the Question Booklet, tear off the
paper seal on the edge of this cover page. Do not accept
a booklet without sticker-seal and do not accept an
open booklet.
(ii) Tally the number of pages and number of questions
in the booklet with the information printed on the
cover page. Faulty booklets due to pages/questions
missing or duplicate or not in serial order or any
other discrepancy should be got replaced immediately
by a correct booklet from the invigilator within the
period of 5 minutes. Afterwards, neither the
Question Booklet will be replaced nor any extra
time will be given.
(iii) After this verification is over, the OMR Sheet Number
should be entered on this Test Booklet.
4. Each item has four alternative responses marked (A), (B),
(C) and (D). Y ou have to darken the circle as indicated below
on the correct response against each item.
Example :
where (C) is the correct response.
5. Y our responses to the items are to be indicated in the OMR
Sheet given inside the Paper I Booklet only. If you mark
at any place other than in the circle in the OMR Sheet, it will
not be evaluated.
6. Read instructions given inside carefully.
7. Rough Work is to be done in the end of this booklet.
8. If you write your Name, Roll Number, Phone Number or
put any mark on any part of the OMR Sheet, except for the
space allotted for the relevant entries, which may disclose
your identity, or use abusive language or employ any other
unfair means, you will render yourself liable to
disqualification.
9. You have to return the test question booklet and Original
OMR Sheet to the invigilators at the end of the examination
compulsorily and must not carry it with you outside the
Examination Hall. You are, however, allowed to carry
duplicate copy of OMR Sheet on conclusion of examination.
10. Use only Blue/Black Ball point pen.
11. Use of any calculator or log table etc., is prohibited.
12. There is no negative marks for incorrect answers.
Number of Pages in this Booklet : 16 Number of Questions in this Booklet : 50
Instructions for the Candidates ¯Ö¸üßõÖÖÙ£Ö µÖÖë Ûêú ×»Ö‹ ×®Ö¤ìü¿Ö
D-63-12 1 P.T.O.
1. ¯ÖÆü»Öê ¯Öéšü Ûêú ‰ú¯Ö¸ü ×®Ö µÖŸÖ ãÖÖ®Ö ¯Ö¸ü †¯Ö®ÖÖ ¸üÖê»Ö ®Ö´²Ö¸ü ×»Ö×ÜÖ‹ …
2. ‡ÃÖ ¯ÖÏ¿®Ö-¯Ö¡Ö ´Öë ¯Ö“ÖÖÃÖ ²ÖÆãü×¾ÖÛú»¯Öß µÖ ¯ÖÏ¿®Ö Æïü …
3. ¯Ö¸üßõÖÖ ¯ÖÏÖ¸ü´³Ö ÆüÖê®Öê ¯Ö¸ü, ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ †Ö¯ÖÛúÖê ¤êü ¤üß •ÖÖ µÖêÝÖß … ¯ÖÆü»Öê
¯ÖÖÑ“Ö ×´Ö®Ö™ü †Ö¯ÖÛúÖê ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê ŸÖ£ÖÖ ˆÃÖÛúß ×®Ö´®Ö×»Ö×ÜÖŸÖ
•ÖÖÑ“Ö Ûêú ×»Ö‹ פü µÖê •ÖÖ µÖëÝÖê, וÖÃÖÛúß •ÖÖÑ“Ö †Ö¯ÖÛúÖê †¾Ö¿ µÖ Ûú¸ü®Öß Æîü :
(i) ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê Ûêú ×»Ö‹ ˆÃÖÛêú Ûú¾Ö¸ü ¯Öê•Ö ¯Ö¸ü »ÖÝÖß ÛúÖÝÖ•Ö
Ûúß ÃÖᯙ ÛúÖê ±úÖ›Ìü »Öë … ÜÖã»Öß Æãü‡Ô µÖÖ ×²Ö®ÖÖ Ã™üßÛú¸ü-ÃÖᯙ Ûúß
¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü …
(ii) Ûú¾Ö¸ü ¯Öéšü ¯Ö¸ü ”û¯Öê ×®Ö¤ìü¿ÖÖ®ÖãÃÖÖ¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ Ûêú ¯Öéšü ŸÖ£ÖÖ
¯ÖÏ¿®ÖÖë Ûúß ÃÖÓÜ µÖÖ ÛúÖê †“”ûß ŸÖ¸üÆü “ÖîÛú Ûú¸ü »Öë ×Ûú µÖê ¯Öæ¸êü
Æïü … ¤üÖêÂÖ¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ ×•Ö®Ö´Öë ¯Öéšü/¯ÖÏ¿®Ö Ûú´Ö ÆüÖë µÖÖ ¤ãü²ÖÖ¸üÖ †Ö
ÝÖ µÖê ÆüÖë µÖÖ ÃÖß׸ü µÖ»Ö ´Öë ®Ö ÆüÖë †£ÖÖÔŸÖË ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü Ûúß
¡Öã×™ü¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü ŸÖ£ÖÖ ˆÃÖß ÃÖ´Ö µÖ ˆÃÖê
»ÖÖî™üÖÛú¸ü ˆÃÖÛêú ãÖÖ®Ö ¯Ö¸ü ¤æüÃÖ¸üß ÃÖÆüß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ »Öê »Öë …
‡ÃÖÛêú ×»Ö‹ †Ö¯ÖÛúÖê ¯ÖÖÑ“Ö ×´Ö®Ö™ü פü µÖê •ÖÖ µÖëÝÖê … ˆÃÖÛêú ²ÖÖ¤ü ®Ö
ŸÖÖê †Ö¯ÖÛúß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ¾ÖÖ¯ÖÃÖ »Öß •ÖÖ µÖêÝÖß †Öî¸ü ®Ö Æüß †Ö¯ÖÛúÖê
†×ŸÖ׸üŒŸÖ ÃÖ´Ö µÖ פü µÖÖ •ÖÖ µÖêÝÖÖ …
(iii) ‡ÃÖ •ÖÖÑ“Ö Ûêú ²ÖÖ¤ü OMR ¯Ö¡ÖÛú Ûúß ÛÎú´Ö ÃÖÓÜ µÖÖ ‡ÃÖ ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ
¯Ö¸ü †Ó×ÛúŸÖ Ûú¸ü ¤ëü …
4. ¯ÖÏŸ µÖêÛú ¯ÖÏ¿®Ö Ûêú ×»Ö‹ “ÖÖ¸ü ˆ¢Ö¸ü ×¾ÖÛú»¯Ö (A), (B), (C) ŸÖ£ÖÖ (D) פü µÖê
ÝÖ µÖê Æïü … †Ö¯ÖÛúÖê ÃÖÆüß ˆ¢Ö¸ü Ûêú ¾Öé¢Ö ÛúÖê ¯Öê®Ö ÃÖê ³Ö¸üÛú¸ü ÛúÖ»ÖÖ Ûú¸ü®ÖÖ Æîü
•ÖîÃÖÖ ×Ûú ®Öß“Öê פüÜÖÖ µÖÖ ÝÖ µÖÖ Æîü …
ˆ¤üÖÆü¸üÞÖ :
•Ö²Ö×Ûúú(C) ÃÖÆüß ˆ¢Ö¸ü Æîü …
5. ¯ÖÏ¿®ÖÖë Ûêú ˆ¢Ö¸ü Ûêú¾Ö»Ö ¯ÖÏ¿®Ö ¯Ö¡Ö I Ûêú †®¤ü¸ü פü µÖê ÝÖ µÖê OMR ¯Ö¡ÖÛú ¯Ö¸ü Æüß
†Ó×ÛúŸÖ Ûú¸ü®Öê Æïü … µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü פü µÖê ÝÖ µÖê ¾Öé¢Ö Ûêú †»ÖÖ¾ÖÖ
×ÛúÃÖß †® µÖ ãÖÖ®Ö ¯Ö¸ü ˆ¢Ö¸ü דÖÅ®ÖÖÓ×ÛúŸÖ Ûú¸üŸÖê Æïü, ŸÖÖê ˆÃÖÛúÖ ´Öæ» µÖÖÓÛú®Ö
®ÖÆüà ÆüÖêÝÖÖ …
6. †®¤ü¸ü פü µÖê ÝÖ µÖê ×®Ö¤ìü¿ÖÖë ÛúÖê ¬ µÖÖ®Ö¯Öæ¾ÖÔÛú ¯ÖœÌëü …
7. Ûú““ÖÖ ÛúÖ´Ö (Rough Work) ‡ÃÖ ¯Öã×ßÖÛúÖ Ûêú †×®ŸÖ´Ö ¯Öéšü ¯Ö¸ü Ûú¸ëü …
8. µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü ×®Ö µÖŸÖ ãÖÖ®Ö Ûêú †»ÖÖ¾ÖÖ †¯Ö®ÖÖ ®ÖÖ´Ö, ¸üÖê»Ö
®Ö´²Ö¸ü, ±úÖê®Ö ®Ö´²Ö¸ü µÖÖ ÛúÖê‡Ô ³Öß ‹êÃÖÖ ×“ÖÅ®Ö ×•ÖÃÖÃÖê †Ö¯ÖÛúß ¯ÖÆü“ÖÖ®Ö ÆüÖê
ÃÖÛêú, †Ó×ÛúŸÖ Ûú¸üŸÖê Æïü †£Ö¾ÖÖ †³Ö¦ü ³ÖÖÂÖÖ ÛúÖ ¯ÖÏ µÖÖêÝÖ Ûú¸üŸÖê Æïü, µÖÖ ÛúÖê‡Ô
†® µÖ †®Öã×“ÖŸÖ ÃÖÖ¬Ö®Ö ÛúÖ ¯ÖÏ µÖÖêÝÖ Ûú¸üŸÖê Æïü, ŸÖÖê ¯Ö¸üßõÖÖ Ûêú ×»Ö µÖê † µÖÖêÝ µÖ
‘ÖÖê×ÂÖŸÖ ×Ûú µÖê •ÖÖ ÃÖÛúŸÖê Æïü …
9. †Ö¯ÖÛúÖê ¯Ö¸üßõÖÖ ÃÖ´ÖÖ¯ŸÖ ÆüÖê®Öê ¯Ö¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ‹¾ÖÓ ´Öæ»Ö OMR ¯Ö¡ÖÛú
×®Ö¸üßõÖÛú ´ÖÆüÖê¤ü µÖ ÛúÖê »ÖÖî™üÖ®ÖÖ †Ö¾Ö¿ µÖÛú Æîü †Öî¸ü ¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ Ûêú ²ÖÖ¤ü
ˆÃÖê †¯Ö®Öê ÃÖÖ£Ö ¯Ö¸üßõÖÖ ³Ö¾Ö®Ö ÃÖê ²ÖÖÆü¸ü ®Ö »ÖêÛú¸ü •ÖÖ µÖë … ÆüÖ»ÖÖÓ×Ûú †Ö¯Ö
¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ ¯Ö¸ü OMR ¯Ö¡ÖÛú Ûúß ›ãü¯»ÖßÛêú™ü ¯ÖÏ×ŸÖ †¯Ö®Öê ÃÖÖ£Ö »Öê •ÖÖ
ÃÖÛúŸÖê Æïü …
10. Ûêú¾Ö»Ö ®Öß»Öê/ÛúÖ»Öê ²ÖÖ»Ö ¯¾ÖÖ‡Õ™ü ¯Öê®Ö ÛúÖ Æüß ‡ÃŸÖê´ÖÖ»Ö Ûú¸ëü …
11. ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü ÛúÖ ÃÖÓÝÖÞÖÛú (Ûîú»ÖÛãú»Öê™ü¸ü) µÖÖ »ÖÖÝÖ ™êü²Ö»Ö †Öפü ÛúÖ
¯ÖÏ µÖÖêÝÖ ¾ÖÙ•ÖŸÖ Æîü …
12. ÝÖ»ÖŸÖ ˆ¢Ö¸üÖë Ûêú ×»Ö‹ ÛúÖê‡Ô †ÓÛú ÛúÖ™êü ®ÖÆüà •ÖÖ‹ÑÝÖê …
[Maximum Marks : 100 Time : 1 
1
/
4
 hours]
PAPER-II
MASS COMMUNICATION AND JOURNALISM
(To be filled by the Candidate)
Signature and Name of Invigilator
OMR Sheet No. : ...............................................
Roll No.
(In words)
1. (Signature) __________________________
(Name)  ____________________________
2. (Signature) __________________________
(Name)  ____________________________
Roll No.________________________________
63
(In figures as per admission card)
D 12
Paper-II 1 D-63-12 
 
 
1. Mass communication gets filtered by
(A) audience
(B) media
(C) gatekeepers
(D) encoders
2. New India was established by
(A) S. Sadanand
(B) Mrs. Annie Besant
(C) B.G. Horniman
(D) Phiroze Shah Mehta
3. New media have facilitated the type of
communication which is
(A) abstract
(B) conceptual
(C) public
(D) interactive
4. The Times of India has launched its
edition in the month of February, 2012
from
(A) Gangtok
(B) Amritsar
(C) Thiruvananthapuram
(D) Panaji
5. For some feminist critics, mass media
are used to portray women as
belonging to
(A) aristocratic culture
(B) sentimental culture
(C) rustic culture
(D) middle brow culture
6. Which of the following is the latest
development in the field of television
set production ?
(A) LCD sets
(B) LED sets
(C) Smart sets
(D) HDTV sets
 
 
 
7. Searchlight was a newspaper published
from
(A) Bihar
(B) Assam
(C) Punjab
(D) Uttarakhand
8. In Britain, the Press Council was
replaced by
(A) the Royal Press Commission
(B) the Media Complaints 
Commission 
(C) the News Council 
(D) the Media Ombudsman 
9. The National news agency of
Indonesia is
(A) Kyodo
(B) Novosti
(C) Garuda
(D) Antara
10. The Second Press Commission of India
recommended the establishment of
(A) Press Council of India
(B) National Media Training Institute
(C) Newspaper Development
Corporation 
(D) Media Competition Commission 
11. The word ‘journalist’ is derived from
(A) Journalography
(B) Diurnalis
(C) Diurna
(D) Journology
12. Trans personal communication is
(A) conversing with relatives
(B) conversing with spirits and
ancestors 
(C) conversing with the divine 
(D) conversing with the sages 
MASS COMMUNICATION AND JOURNALISM 
Paper – II 
Note : This paper contains fifty (50) objective type questions of two (2) marks each. All 
questions are compulsory. 
DEC-2012
UGC NET/JRF
Page 3


1. Write your roll number in the space provided on the top of
this page.
2. This paper consists of fifty multiple-choice type of
questions.
3. At the commencement of examination, the question booklet
will be given to you. In the first 5 minutes, you are requested
to open the booklet and compulsorily examine it as below :
(i) To have access to the Question Booklet, tear off the
paper seal on the edge of this cover page. Do not accept
a booklet without sticker-seal and do not accept an
open booklet.
(ii) Tally the number of pages and number of questions
in the booklet with the information printed on the
cover page. Faulty booklets due to pages/questions
missing or duplicate or not in serial order or any
other discrepancy should be got replaced immediately
by a correct booklet from the invigilator within the
period of 5 minutes. Afterwards, neither the
Question Booklet will be replaced nor any extra
time will be given.
(iii) After this verification is over, the OMR Sheet Number
should be entered on this Test Booklet.
4. Each item has four alternative responses marked (A), (B),
(C) and (D). Y ou have to darken the circle as indicated below
on the correct response against each item.
Example :
where (C) is the correct response.
5. Y our responses to the items are to be indicated in the OMR
Sheet given inside the Paper I Booklet only. If you mark
at any place other than in the circle in the OMR Sheet, it will
not be evaluated.
6. Read instructions given inside carefully.
7. Rough Work is to be done in the end of this booklet.
8. If you write your Name, Roll Number, Phone Number or
put any mark on any part of the OMR Sheet, except for the
space allotted for the relevant entries, which may disclose
your identity, or use abusive language or employ any other
unfair means, you will render yourself liable to
disqualification.
9. You have to return the test question booklet and Original
OMR Sheet to the invigilators at the end of the examination
compulsorily and must not carry it with you outside the
Examination Hall. You are, however, allowed to carry
duplicate copy of OMR Sheet on conclusion of examination.
10. Use only Blue/Black Ball point pen.
11. Use of any calculator or log table etc., is prohibited.
12. There is no negative marks for incorrect answers.
Number of Pages in this Booklet : 16 Number of Questions in this Booklet : 50
Instructions for the Candidates ¯Ö¸üßõÖÖÙ£Ö µÖÖë Ûêú ×»Ö‹ ×®Ö¤ìü¿Ö
D-63-12 1 P.T.O.
1. ¯ÖÆü»Öê ¯Öéšü Ûêú ‰ú¯Ö¸ü ×®Ö µÖŸÖ ãÖÖ®Ö ¯Ö¸ü †¯Ö®ÖÖ ¸üÖê»Ö ®Ö´²Ö¸ü ×»Ö×ÜÖ‹ …
2. ‡ÃÖ ¯ÖÏ¿®Ö-¯Ö¡Ö ´Öë ¯Ö“ÖÖÃÖ ²ÖÆãü×¾ÖÛú»¯Öß µÖ ¯ÖÏ¿®Ö Æïü …
3. ¯Ö¸üßõÖÖ ¯ÖÏÖ¸ü´³Ö ÆüÖê®Öê ¯Ö¸ü, ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ †Ö¯ÖÛúÖê ¤êü ¤üß •ÖÖ µÖêÝÖß … ¯ÖÆü»Öê
¯ÖÖÑ“Ö ×´Ö®Ö™ü †Ö¯ÖÛúÖê ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê ŸÖ£ÖÖ ˆÃÖÛúß ×®Ö´®Ö×»Ö×ÜÖŸÖ
•ÖÖÑ“Ö Ûêú ×»Ö‹ פü µÖê •ÖÖ µÖëÝÖê, וÖÃÖÛúß •ÖÖÑ“Ö †Ö¯ÖÛúÖê †¾Ö¿ µÖ Ûú¸ü®Öß Æîü :
(i) ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê Ûêú ×»Ö‹ ˆÃÖÛêú Ûú¾Ö¸ü ¯Öê•Ö ¯Ö¸ü »ÖÝÖß ÛúÖÝÖ•Ö
Ûúß ÃÖᯙ ÛúÖê ±úÖ›Ìü »Öë … ÜÖã»Öß Æãü‡Ô µÖÖ ×²Ö®ÖÖ Ã™üßÛú¸ü-ÃÖᯙ Ûúß
¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü …
(ii) Ûú¾Ö¸ü ¯Öéšü ¯Ö¸ü ”û¯Öê ×®Ö¤ìü¿ÖÖ®ÖãÃÖÖ¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ Ûêú ¯Öéšü ŸÖ£ÖÖ
¯ÖÏ¿®ÖÖë Ûúß ÃÖÓÜ µÖÖ ÛúÖê †“”ûß ŸÖ¸üÆü “ÖîÛú Ûú¸ü »Öë ×Ûú µÖê ¯Öæ¸êü
Æïü … ¤üÖêÂÖ¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ ×•Ö®Ö´Öë ¯Öéšü/¯ÖÏ¿®Ö Ûú´Ö ÆüÖë µÖÖ ¤ãü²ÖÖ¸üÖ †Ö
ÝÖ µÖê ÆüÖë µÖÖ ÃÖß׸ü µÖ»Ö ´Öë ®Ö ÆüÖë †£ÖÖÔŸÖË ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü Ûúß
¡Öã×™ü¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü ŸÖ£ÖÖ ˆÃÖß ÃÖ´Ö µÖ ˆÃÖê
»ÖÖî™üÖÛú¸ü ˆÃÖÛêú ãÖÖ®Ö ¯Ö¸ü ¤æüÃÖ¸üß ÃÖÆüß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ »Öê »Öë …
‡ÃÖÛêú ×»Ö‹ †Ö¯ÖÛúÖê ¯ÖÖÑ“Ö ×´Ö®Ö™ü פü µÖê •ÖÖ µÖëÝÖê … ˆÃÖÛêú ²ÖÖ¤ü ®Ö
ŸÖÖê †Ö¯ÖÛúß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ¾ÖÖ¯ÖÃÖ »Öß •ÖÖ µÖêÝÖß †Öî¸ü ®Ö Æüß †Ö¯ÖÛúÖê
†×ŸÖ׸üŒŸÖ ÃÖ´Ö µÖ פü µÖÖ •ÖÖ µÖêÝÖÖ …
(iii) ‡ÃÖ •ÖÖÑ“Ö Ûêú ²ÖÖ¤ü OMR ¯Ö¡ÖÛú Ûúß ÛÎú´Ö ÃÖÓÜ µÖÖ ‡ÃÖ ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ
¯Ö¸ü †Ó×ÛúŸÖ Ûú¸ü ¤ëü …
4. ¯ÖÏŸ µÖêÛú ¯ÖÏ¿®Ö Ûêú ×»Ö‹ “ÖÖ¸ü ˆ¢Ö¸ü ×¾ÖÛú»¯Ö (A), (B), (C) ŸÖ£ÖÖ (D) פü µÖê
ÝÖ µÖê Æïü … †Ö¯ÖÛúÖê ÃÖÆüß ˆ¢Ö¸ü Ûêú ¾Öé¢Ö ÛúÖê ¯Öê®Ö ÃÖê ³Ö¸üÛú¸ü ÛúÖ»ÖÖ Ûú¸ü®ÖÖ Æîü
•ÖîÃÖÖ ×Ûú ®Öß“Öê פüÜÖÖ µÖÖ ÝÖ µÖÖ Æîü …
ˆ¤üÖÆü¸üÞÖ :
•Ö²Ö×Ûúú(C) ÃÖÆüß ˆ¢Ö¸ü Æîü …
5. ¯ÖÏ¿®ÖÖë Ûêú ˆ¢Ö¸ü Ûêú¾Ö»Ö ¯ÖÏ¿®Ö ¯Ö¡Ö I Ûêú †®¤ü¸ü פü µÖê ÝÖ µÖê OMR ¯Ö¡ÖÛú ¯Ö¸ü Æüß
†Ó×ÛúŸÖ Ûú¸ü®Öê Æïü … µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü פü µÖê ÝÖ µÖê ¾Öé¢Ö Ûêú †»ÖÖ¾ÖÖ
×ÛúÃÖß †® µÖ ãÖÖ®Ö ¯Ö¸ü ˆ¢Ö¸ü דÖÅ®ÖÖÓ×ÛúŸÖ Ûú¸üŸÖê Æïü, ŸÖÖê ˆÃÖÛúÖ ´Öæ» µÖÖÓÛú®Ö
®ÖÆüà ÆüÖêÝÖÖ …
6. †®¤ü¸ü פü µÖê ÝÖ µÖê ×®Ö¤ìü¿ÖÖë ÛúÖê ¬ µÖÖ®Ö¯Öæ¾ÖÔÛú ¯ÖœÌëü …
7. Ûú““ÖÖ ÛúÖ´Ö (Rough Work) ‡ÃÖ ¯Öã×ßÖÛúÖ Ûêú †×®ŸÖ´Ö ¯Öéšü ¯Ö¸ü Ûú¸ëü …
8. µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü ×®Ö µÖŸÖ ãÖÖ®Ö Ûêú †»ÖÖ¾ÖÖ †¯Ö®ÖÖ ®ÖÖ´Ö, ¸üÖê»Ö
®Ö´²Ö¸ü, ±úÖê®Ö ®Ö´²Ö¸ü µÖÖ ÛúÖê‡Ô ³Öß ‹êÃÖÖ ×“ÖÅ®Ö ×•ÖÃÖÃÖê †Ö¯ÖÛúß ¯ÖÆü“ÖÖ®Ö ÆüÖê
ÃÖÛêú, †Ó×ÛúŸÖ Ûú¸üŸÖê Æïü †£Ö¾ÖÖ †³Ö¦ü ³ÖÖÂÖÖ ÛúÖ ¯ÖÏ µÖÖêÝÖ Ûú¸üŸÖê Æïü, µÖÖ ÛúÖê‡Ô
†® µÖ †®Öã×“ÖŸÖ ÃÖÖ¬Ö®Ö ÛúÖ ¯ÖÏ µÖÖêÝÖ Ûú¸üŸÖê Æïü, ŸÖÖê ¯Ö¸üßõÖÖ Ûêú ×»Ö µÖê † µÖÖêÝ µÖ
‘ÖÖê×ÂÖŸÖ ×Ûú µÖê •ÖÖ ÃÖÛúŸÖê Æïü …
9. †Ö¯ÖÛúÖê ¯Ö¸üßõÖÖ ÃÖ´ÖÖ¯ŸÖ ÆüÖê®Öê ¯Ö¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ‹¾ÖÓ ´Öæ»Ö OMR ¯Ö¡ÖÛú
×®Ö¸üßõÖÛú ´ÖÆüÖê¤ü µÖ ÛúÖê »ÖÖî™üÖ®ÖÖ †Ö¾Ö¿ µÖÛú Æîü †Öî¸ü ¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ Ûêú ²ÖÖ¤ü
ˆÃÖê †¯Ö®Öê ÃÖÖ£Ö ¯Ö¸üßõÖÖ ³Ö¾Ö®Ö ÃÖê ²ÖÖÆü¸ü ®Ö »ÖêÛú¸ü •ÖÖ µÖë … ÆüÖ»ÖÖÓ×Ûú †Ö¯Ö
¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ ¯Ö¸ü OMR ¯Ö¡ÖÛú Ûúß ›ãü¯»ÖßÛêú™ü ¯ÖÏ×ŸÖ †¯Ö®Öê ÃÖÖ£Ö »Öê •ÖÖ
ÃÖÛúŸÖê Æïü …
10. Ûêú¾Ö»Ö ®Öß»Öê/ÛúÖ»Öê ²ÖÖ»Ö ¯¾ÖÖ‡Õ™ü ¯Öê®Ö ÛúÖ Æüß ‡ÃŸÖê´ÖÖ»Ö Ûú¸ëü …
11. ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü ÛúÖ ÃÖÓÝÖÞÖÛú (Ûîú»ÖÛãú»Öê™ü¸ü) µÖÖ »ÖÖÝÖ ™êü²Ö»Ö †Öפü ÛúÖ
¯ÖÏ µÖÖêÝÖ ¾ÖÙ•ÖŸÖ Æîü …
12. ÝÖ»ÖŸÖ ˆ¢Ö¸üÖë Ûêú ×»Ö‹ ÛúÖê‡Ô †ÓÛú ÛúÖ™êü ®ÖÆüà •ÖÖ‹ÑÝÖê …
[Maximum Marks : 100 Time : 1 
1
/
4
 hours]
PAPER-II
MASS COMMUNICATION AND JOURNALISM
(To be filled by the Candidate)
Signature and Name of Invigilator
OMR Sheet No. : ...............................................
Roll No.
(In words)
1. (Signature) __________________________
(Name)  ____________________________
2. (Signature) __________________________
(Name)  ____________________________
Roll No.________________________________
63
(In figures as per admission card)
D 12
Paper-II 1 D-63-12 
 
 
1. Mass communication gets filtered by
(A) audience
(B) media
(C) gatekeepers
(D) encoders
2. New India was established by
(A) S. Sadanand
(B) Mrs. Annie Besant
(C) B.G. Horniman
(D) Phiroze Shah Mehta
3. New media have facilitated the type of
communication which is
(A) abstract
(B) conceptual
(C) public
(D) interactive
4. The Times of India has launched its
edition in the month of February, 2012
from
(A) Gangtok
(B) Amritsar
(C) Thiruvananthapuram
(D) Panaji
5. For some feminist critics, mass media
are used to portray women as
belonging to
(A) aristocratic culture
(B) sentimental culture
(C) rustic culture
(D) middle brow culture
6. Which of the following is the latest
development in the field of television
set production ?
(A) LCD sets
(B) LED sets
(C) Smart sets
(D) HDTV sets
 
 
 
7. Searchlight was a newspaper published
from
(A) Bihar
(B) Assam
(C) Punjab
(D) Uttarakhand
8. In Britain, the Press Council was
replaced by
(A) the Royal Press Commission
(B) the Media Complaints 
Commission 
(C) the News Council 
(D) the Media Ombudsman 
9. The National news agency of
Indonesia is
(A) Kyodo
(B) Novosti
(C) Garuda
(D) Antara
10. The Second Press Commission of India
recommended the establishment of
(A) Press Council of India
(B) National Media Training Institute
(C) Newspaper Development
Corporation 
(D) Media Competition Commission 
11. The word ‘journalist’ is derived from
(A) Journalography
(B) Diurnalis
(C) Diurna
(D) Journology
12. Trans personal communication is
(A) conversing with relatives
(B) conversing with spirits and
ancestors 
(C) conversing with the divine 
(D) conversing with the sages 
MASS COMMUNICATION AND JOURNALISM 
Paper – II 
Note : This paper contains fifty (50) objective type questions of two (2) marks each. All 
questions are compulsory. 
DEC-2012
UGC NET/JRF
 D-63-12 2  Paper-II 
 
 
1. •Ö®Ö ÃÖÓ“ÖÖ¸ü ×®Ö´®Ö×»Ö×ÜÖŸÖ «üÖ¸üÖ ×±ú»™ü¸ü ×ÛúµÖÖ •ÖÖŸÖÖ Æîü  :  
 (A) ÁÖÖêŸÖÖ 
 (B) ´Öß×›üµÖÖ 
 (C) «üÖ¸ü¯ÖÖ»Ö 
 (D) Ûæú™ü ²Ö®ÖÖ®Öê ¾ÖÖ»ÖÖ 
2. ®ÖµÖê ³ÖÖ¸üŸÖ Ûúß Ã£ÖÖ¯Ö®ÖÖ ×®Ö´®Ö×»Ö×ÜÖŸÖ «üÖ¸üÖ Ûúß ÝÖ‡Ô £Öß :
(A) ‹ÃÖ. ÃÖ¤üÖ®Ö®¤ü
(B) ÃÖãÁÖß ‹®Öß ²ÖêÃÖë™ü
(C) ²Öß.•Öß. ÆüÙ®Ö´Ö®Ö
(D) ×±ú¸üÖê•ÖÌ ¿ÖÖÆü ´ÖêÆüŸÖÖ
3. ®ÖµÖê ´Öß×›üµÖÖ ®Öê וÖÃÖ ¯ÖÏÛúÖ¸ü Ûúß ÃÖÓ“ÖÖ¸ü ÃÖã×¾Ö¬ÖÖ
¯ÖϤüÖ®Ö Ûúß Æîü, ˆÃÖê ÛúÆüŸÖê Æïü
(A) ÃÖÖ¸ü
(B) ÃÖÓÛú»¯Ö®ÖÖŸ´ÖÛú
(C) •Ö®ÖŸÖÖ
(D) ²ÖÖŸÖ“ÖߟÖ
4. ™üÖ‡´ÃÖ †Öò±ú ‡Ó×›üµÖÖ ®Öê ±ú¸ü¾Ö¸üß 2012 ´Öë †¯Ö®ÖÖ
®ÖµÖÖ ÃÖÓÃÛú¸üÞÖ ÛúÆüÖÑ ÃÖê ×®ÖÛúÖ»ÖÖ Æîü ?
(A) ÝÖÓÝÖ™üÖêÛú
(B) †´ÖéŸÖÃÖ¸ü
(C) ןֹý¾Ö®Ö®ŸÖ¯Öã¸ü´ÖË
(D) ¯ÖÞÖ•Öß
5. Ûãú”û ´Ö×Æü»ÖÖ †Ö»ÖÖê“ÖÛúÖë Ûêú ×»Ö‹, ´ÖÖÃÖ ´Öß×›üµÖÖ
´Ö×Æü»ÖÖ†Öë ÛúÖê ×®Ö´®Ö×»Ö×ÜÖŸÖ Ûêú ºþ¯Ö ´Öë דÖס֟Ö
×ÛúµÖÖ •ÖÖŸÖÖ Æï
(A) †×³Ö•ÖÖŸÖ ÃÖÓÃÛéúןÖ
(B) ³ÖÖ¾ÖãÛúŸÖÖ ÃÖÓÃÛéúןÖ
(C) †ÃÖÓÃÛéúŸÖ ÃÖÓÃÛéúןÖ
(D) ´Ö¬µÖ ³ÖÖïÆü ÃÖÓÃÛéúןÖ
6. ™êü»Öß×¾Ö•Ö®Ö ÃÖê™ü Ûêú ˆŸ¯ÖÖ¤ü®Ö Ûêú õÖê¡Ö ´Öë ×®Ö´®Ö×»Ö×ÜÖŸÖ
´Öë ÃÖê ÛúÖî®Ö ÃÖÖ ®ÖµÖÖ ˆŸ¯ÖÖ¤ü Æîü ?
(A) ‹»ÖÃÖß›üß ÃÖê™ü
(B) ‹»Ö‡Ô›üß ÃÖê™ü
(C) ôÖÖ™Ôü ÃÖê™ü
(D) ‹“Ö›üß™üß¾Öß ÃÖê™ü
 
 
 
 
7. ÃÖ“ÖÔ»ÖÖ‡™ü ÃÖ´ÖÖ“ÖÖ¸ü¯Ö¡Ö ×®Ö´®Ö×»Ö×ÜÖŸÖ ¸üÖ•µÖ ÃÖê
¯ÖÏÛúÖ×¿ÖŸÖ ×ÛúµÖÖ ÝÖµÖÖ £ÖÖ :
(A) ײÖÆüÖ¸ü
(B) †ÃÖ´Ö
(C) ¯ÖÓ•ÖÖ²Ö
(D) ˆ¢Ö¸üÖÜÖÓ›ü
8. ײÖΙêü®Ö ´Öë ¯ÖÏêÃÖ ¯Ö׸üÂÖ¤ü Ûêú ãÖÖ®Ö ¯Ö¸ü ×®Ö´®Ö×»Ö×ÜÖŸÖ
¯ÖÏןÖãÖÖ×¯ÖŸÖ ×ÛúµÖÖ ÝÖµÖÖ :
(A) ¤ü ¸üÖòµÖ»Ö ¯ÖÏêÃÖ Ûú´Öß¿Ö®Ö
(B) ¤ü ´Öß×›üµÖÖ Ûú´¯Ö»Öë™ËüÃÖ Ûú´Öß¿Ö®Ö
(C) ¤ü ®µÖæ•Ö ¯Ö׸üÂÖ¤ü
(D) ¤ü ´Öß×›üµÖÖ †Öê´²Ö›ËüÃÖ´Öî®Ö
9. ‡Ó›üÖê®Öê׿ֵÖÖ Ûúß ¸üÖ™ÒüßµÖ ÃÖ´ÖÖ“ÖÖ¸ü ‹•ÖëÃÖß Æîü
(A) ŒµÖÖê›üÖê
(B) ®ÖÖê¾ÖÖê×Ùü
(C) ÝÖ¹ý›Ìüü
(D) †ÓŸÖ¸üÖ
10. ׫üŸÖßµÖ ³ÖÖ¸üŸÖßµÖ ¯ÖÏêÃÖ †ÖµÖÖêÝÖ ®Öê ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê
×ÛúÃÖê ãÖÖ×¯ÖŸÖ Ûú¸ü®Öê Ûúß ×ÃÖ±úÖ׸ü¿Ö Ûúß Æîü ?
(A) ³ÖÖ¸üŸÖßµÖ ¯ÖÏêÃÖ ¯Ö׸üÂÖ¤ü
(B) ¸üÖ™ÒüßµÖ ´Öß×›üµÖÖ ¯ÖÏ׿ÖõÖÞÖ ÃÖÓãÖÖ®Ö
(C) ÃÖ´ÖÖ“ÖÖ¸ü-¯Ö¡Ö ×¾ÖÛúÖÃÖú ×®ÖÝÖ´Ö
(D) ´Öß×›üµÖÖ ¯ÖÏןÖï֬ÖÖÔ †ÖµÖÖêÝÖ
11. ‘•Ö®ÖÖÔ×»ÖÙ’ü ¿Ö²¤ü ×®Ö´®Ö×»Ö×ÜÖŸÖ ¿Ö²¤ü ÃÖê †ÖµÖÖ Æîü :
(A) •Ö®Ö¸üü»ÖÖêÝÖÏÖ±úß
(B) ×›üµÖæ®ÖÔ×»ÖÃÖ
(C) ×›üµÖæ®ÖÖÔ
(D) •Ö®ÖÖì»ÖÖê•Öß
12. ¯ÖÖ¸ü ¾ÖîµÖ׌ŸÖÛú ÃÖÓ¯ÖÏêÂÖÞÖ Æîü
(A) ÃÖÓ²ÖÓ׬ֵÖÖë Ûêú ÃÖÖ£Ö ²ÖÖŸÖ“ÖßŸÖ Ûú¸ü®ÖÖ
(B) †ÖŸ´ÖÖ †Öî¸ü ¯Öæ¾ÖÔ•ÖÖë ÃÖê ²ÖÖŸÖ“ÖßŸÖ Ûú¸ü®ÖÖ
(C) ¤îü¾Ö ÃÖê ²ÖÖŸÖ“ÖßŸÖ Ûú¸ü®ÖÖ
(D) ×ÃÖ¨ü ¯Öã¹ýÂÖÖë ÃÖê ²ÖÖŸÖ“ÖßŸÖ Ûú¸ü®ÖÖ
•Ö®ÖÃÖÓ“ÖÖ¸ü †Öî¸ü ¯Ö¡ÖÛúÖ׸üŸÖÖ
¯ÖÏ¿®Ö¯Ö¡Ö – II 
®ÖÖê™ü : ‡ÃÖ ¯ÖÏ¿®Ö¯Ö¡Ö ´Öë ¯Ö“ÖÖÃÖ (50) ²ÖÆãü-×¾ÖÛú»¯ÖßµÖ ¯ÖÏ¿®Ö Æïü … ¯ÖÏŸµÖêÛú ¯ÖÏ¿®Ö Ûêú ¤üÖê (2) †ÓÛú Æïü … ÃÖ³Öß ¯ÖÏ¿®Ö †×®Ö¾ÖÖµÖÔ Æïü … 
Page 4


1. Write your roll number in the space provided on the top of
this page.
2. This paper consists of fifty multiple-choice type of
questions.
3. At the commencement of examination, the question booklet
will be given to you. In the first 5 minutes, you are requested
to open the booklet and compulsorily examine it as below :
(i) To have access to the Question Booklet, tear off the
paper seal on the edge of this cover page. Do not accept
a booklet without sticker-seal and do not accept an
open booklet.
(ii) Tally the number of pages and number of questions
in the booklet with the information printed on the
cover page. Faulty booklets due to pages/questions
missing or duplicate or not in serial order or any
other discrepancy should be got replaced immediately
by a correct booklet from the invigilator within the
period of 5 minutes. Afterwards, neither the
Question Booklet will be replaced nor any extra
time will be given.
(iii) After this verification is over, the OMR Sheet Number
should be entered on this Test Booklet.
4. Each item has four alternative responses marked (A), (B),
(C) and (D). Y ou have to darken the circle as indicated below
on the correct response against each item.
Example :
where (C) is the correct response.
5. Y our responses to the items are to be indicated in the OMR
Sheet given inside the Paper I Booklet only. If you mark
at any place other than in the circle in the OMR Sheet, it will
not be evaluated.
6. Read instructions given inside carefully.
7. Rough Work is to be done in the end of this booklet.
8. If you write your Name, Roll Number, Phone Number or
put any mark on any part of the OMR Sheet, except for the
space allotted for the relevant entries, which may disclose
your identity, or use abusive language or employ any other
unfair means, you will render yourself liable to
disqualification.
9. You have to return the test question booklet and Original
OMR Sheet to the invigilators at the end of the examination
compulsorily and must not carry it with you outside the
Examination Hall. You are, however, allowed to carry
duplicate copy of OMR Sheet on conclusion of examination.
10. Use only Blue/Black Ball point pen.
11. Use of any calculator or log table etc., is prohibited.
12. There is no negative marks for incorrect answers.
Number of Pages in this Booklet : 16 Number of Questions in this Booklet : 50
Instructions for the Candidates ¯Ö¸üßõÖÖÙ£Ö µÖÖë Ûêú ×»Ö‹ ×®Ö¤ìü¿Ö
D-63-12 1 P.T.O.
1. ¯ÖÆü»Öê ¯Öéšü Ûêú ‰ú¯Ö¸ü ×®Ö µÖŸÖ ãÖÖ®Ö ¯Ö¸ü †¯Ö®ÖÖ ¸üÖê»Ö ®Ö´²Ö¸ü ×»Ö×ÜÖ‹ …
2. ‡ÃÖ ¯ÖÏ¿®Ö-¯Ö¡Ö ´Öë ¯Ö“ÖÖÃÖ ²ÖÆãü×¾ÖÛú»¯Öß µÖ ¯ÖÏ¿®Ö Æïü …
3. ¯Ö¸üßõÖÖ ¯ÖÏÖ¸ü´³Ö ÆüÖê®Öê ¯Ö¸ü, ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ †Ö¯ÖÛúÖê ¤êü ¤üß •ÖÖ µÖêÝÖß … ¯ÖÆü»Öê
¯ÖÖÑ“Ö ×´Ö®Ö™ü †Ö¯ÖÛúÖê ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê ŸÖ£ÖÖ ˆÃÖÛúß ×®Ö´®Ö×»Ö×ÜÖŸÖ
•ÖÖÑ“Ö Ûêú ×»Ö‹ פü µÖê •ÖÖ µÖëÝÖê, וÖÃÖÛúß •ÖÖÑ“Ö †Ö¯ÖÛúÖê †¾Ö¿ µÖ Ûú¸ü®Öß Æîü :
(i) ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê Ûêú ×»Ö‹ ˆÃÖÛêú Ûú¾Ö¸ü ¯Öê•Ö ¯Ö¸ü »ÖÝÖß ÛúÖÝÖ•Ö
Ûúß ÃÖᯙ ÛúÖê ±úÖ›Ìü »Öë … ÜÖã»Öß Æãü‡Ô µÖÖ ×²Ö®ÖÖ Ã™üßÛú¸ü-ÃÖᯙ Ûúß
¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü …
(ii) Ûú¾Ö¸ü ¯Öéšü ¯Ö¸ü ”û¯Öê ×®Ö¤ìü¿ÖÖ®ÖãÃÖÖ¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ Ûêú ¯Öéšü ŸÖ£ÖÖ
¯ÖÏ¿®ÖÖë Ûúß ÃÖÓÜ µÖÖ ÛúÖê †“”ûß ŸÖ¸üÆü “ÖîÛú Ûú¸ü »Öë ×Ûú µÖê ¯Öæ¸êü
Æïü … ¤üÖêÂÖ¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ ×•Ö®Ö´Öë ¯Öéšü/¯ÖÏ¿®Ö Ûú´Ö ÆüÖë µÖÖ ¤ãü²ÖÖ¸üÖ †Ö
ÝÖ µÖê ÆüÖë µÖÖ ÃÖß׸ü µÖ»Ö ´Öë ®Ö ÆüÖë †£ÖÖÔŸÖË ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü Ûúß
¡Öã×™ü¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü ŸÖ£ÖÖ ˆÃÖß ÃÖ´Ö µÖ ˆÃÖê
»ÖÖî™üÖÛú¸ü ˆÃÖÛêú ãÖÖ®Ö ¯Ö¸ü ¤æüÃÖ¸üß ÃÖÆüß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ »Öê »Öë …
‡ÃÖÛêú ×»Ö‹ †Ö¯ÖÛúÖê ¯ÖÖÑ“Ö ×´Ö®Ö™ü פü µÖê •ÖÖ µÖëÝÖê … ˆÃÖÛêú ²ÖÖ¤ü ®Ö
ŸÖÖê †Ö¯ÖÛúß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ¾ÖÖ¯ÖÃÖ »Öß •ÖÖ µÖêÝÖß †Öî¸ü ®Ö Æüß †Ö¯ÖÛúÖê
†×ŸÖ׸üŒŸÖ ÃÖ´Ö µÖ פü µÖÖ •ÖÖ µÖêÝÖÖ …
(iii) ‡ÃÖ •ÖÖÑ“Ö Ûêú ²ÖÖ¤ü OMR ¯Ö¡ÖÛú Ûúß ÛÎú´Ö ÃÖÓÜ µÖÖ ‡ÃÖ ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ
¯Ö¸ü †Ó×ÛúŸÖ Ûú¸ü ¤ëü …
4. ¯ÖÏŸ µÖêÛú ¯ÖÏ¿®Ö Ûêú ×»Ö‹ “ÖÖ¸ü ˆ¢Ö¸ü ×¾ÖÛú»¯Ö (A), (B), (C) ŸÖ£ÖÖ (D) פü µÖê
ÝÖ µÖê Æïü … †Ö¯ÖÛúÖê ÃÖÆüß ˆ¢Ö¸ü Ûêú ¾Öé¢Ö ÛúÖê ¯Öê®Ö ÃÖê ³Ö¸üÛú¸ü ÛúÖ»ÖÖ Ûú¸ü®ÖÖ Æîü
•ÖîÃÖÖ ×Ûú ®Öß“Öê פüÜÖÖ µÖÖ ÝÖ µÖÖ Æîü …
ˆ¤üÖÆü¸üÞÖ :
•Ö²Ö×Ûúú(C) ÃÖÆüß ˆ¢Ö¸ü Æîü …
5. ¯ÖÏ¿®ÖÖë Ûêú ˆ¢Ö¸ü Ûêú¾Ö»Ö ¯ÖÏ¿®Ö ¯Ö¡Ö I Ûêú †®¤ü¸ü פü µÖê ÝÖ µÖê OMR ¯Ö¡ÖÛú ¯Ö¸ü Æüß
†Ó×ÛúŸÖ Ûú¸ü®Öê Æïü … µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü פü µÖê ÝÖ µÖê ¾Öé¢Ö Ûêú †»ÖÖ¾ÖÖ
×ÛúÃÖß †® µÖ ãÖÖ®Ö ¯Ö¸ü ˆ¢Ö¸ü דÖÅ®ÖÖÓ×ÛúŸÖ Ûú¸üŸÖê Æïü, ŸÖÖê ˆÃÖÛúÖ ´Öæ» µÖÖÓÛú®Ö
®ÖÆüà ÆüÖêÝÖÖ …
6. †®¤ü¸ü פü µÖê ÝÖ µÖê ×®Ö¤ìü¿ÖÖë ÛúÖê ¬ µÖÖ®Ö¯Öæ¾ÖÔÛú ¯ÖœÌëü …
7. Ûú““ÖÖ ÛúÖ´Ö (Rough Work) ‡ÃÖ ¯Öã×ßÖÛúÖ Ûêú †×®ŸÖ´Ö ¯Öéšü ¯Ö¸ü Ûú¸ëü …
8. µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü ×®Ö µÖŸÖ ãÖÖ®Ö Ûêú †»ÖÖ¾ÖÖ †¯Ö®ÖÖ ®ÖÖ´Ö, ¸üÖê»Ö
®Ö´²Ö¸ü, ±úÖê®Ö ®Ö´²Ö¸ü µÖÖ ÛúÖê‡Ô ³Öß ‹êÃÖÖ ×“ÖÅ®Ö ×•ÖÃÖÃÖê †Ö¯ÖÛúß ¯ÖÆü“ÖÖ®Ö ÆüÖê
ÃÖÛêú, †Ó×ÛúŸÖ Ûú¸üŸÖê Æïü †£Ö¾ÖÖ †³Ö¦ü ³ÖÖÂÖÖ ÛúÖ ¯ÖÏ µÖÖêÝÖ Ûú¸üŸÖê Æïü, µÖÖ ÛúÖê‡Ô
†® µÖ †®Öã×“ÖŸÖ ÃÖÖ¬Ö®Ö ÛúÖ ¯ÖÏ µÖÖêÝÖ Ûú¸üŸÖê Æïü, ŸÖÖê ¯Ö¸üßõÖÖ Ûêú ×»Ö µÖê † µÖÖêÝ µÖ
‘ÖÖê×ÂÖŸÖ ×Ûú µÖê •ÖÖ ÃÖÛúŸÖê Æïü …
9. †Ö¯ÖÛúÖê ¯Ö¸üßõÖÖ ÃÖ´ÖÖ¯ŸÖ ÆüÖê®Öê ¯Ö¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ‹¾ÖÓ ´Öæ»Ö OMR ¯Ö¡ÖÛú
×®Ö¸üßõÖÛú ´ÖÆüÖê¤ü µÖ ÛúÖê »ÖÖî™üÖ®ÖÖ †Ö¾Ö¿ µÖÛú Æîü †Öî¸ü ¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ Ûêú ²ÖÖ¤ü
ˆÃÖê †¯Ö®Öê ÃÖÖ£Ö ¯Ö¸üßõÖÖ ³Ö¾Ö®Ö ÃÖê ²ÖÖÆü¸ü ®Ö »ÖêÛú¸ü •ÖÖ µÖë … ÆüÖ»ÖÖÓ×Ûú †Ö¯Ö
¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ ¯Ö¸ü OMR ¯Ö¡ÖÛú Ûúß ›ãü¯»ÖßÛêú™ü ¯ÖÏ×ŸÖ †¯Ö®Öê ÃÖÖ£Ö »Öê •ÖÖ
ÃÖÛúŸÖê Æïü …
10. Ûêú¾Ö»Ö ®Öß»Öê/ÛúÖ»Öê ²ÖÖ»Ö ¯¾ÖÖ‡Õ™ü ¯Öê®Ö ÛúÖ Æüß ‡ÃŸÖê´ÖÖ»Ö Ûú¸ëü …
11. ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü ÛúÖ ÃÖÓÝÖÞÖÛú (Ûîú»ÖÛãú»Öê™ü¸ü) µÖÖ »ÖÖÝÖ ™êü²Ö»Ö †Öפü ÛúÖ
¯ÖÏ µÖÖêÝÖ ¾ÖÙ•ÖŸÖ Æîü …
12. ÝÖ»ÖŸÖ ˆ¢Ö¸üÖë Ûêú ×»Ö‹ ÛúÖê‡Ô †ÓÛú ÛúÖ™êü ®ÖÆüà •ÖÖ‹ÑÝÖê …
[Maximum Marks : 100 Time : 1 
1
/
4
 hours]
PAPER-II
MASS COMMUNICATION AND JOURNALISM
(To be filled by the Candidate)
Signature and Name of Invigilator
OMR Sheet No. : ...............................................
Roll No.
(In words)
1. (Signature) __________________________
(Name)  ____________________________
2. (Signature) __________________________
(Name)  ____________________________
Roll No.________________________________
63
(In figures as per admission card)
D 12
Paper-II 1 D-63-12 
 
 
1. Mass communication gets filtered by
(A) audience
(B) media
(C) gatekeepers
(D) encoders
2. New India was established by
(A) S. Sadanand
(B) Mrs. Annie Besant
(C) B.G. Horniman
(D) Phiroze Shah Mehta
3. New media have facilitated the type of
communication which is
(A) abstract
(B) conceptual
(C) public
(D) interactive
4. The Times of India has launched its
edition in the month of February, 2012
from
(A) Gangtok
(B) Amritsar
(C) Thiruvananthapuram
(D) Panaji
5. For some feminist critics, mass media
are used to portray women as
belonging to
(A) aristocratic culture
(B) sentimental culture
(C) rustic culture
(D) middle brow culture
6. Which of the following is the latest
development in the field of television
set production ?
(A) LCD sets
(B) LED sets
(C) Smart sets
(D) HDTV sets
 
 
 
7. Searchlight was a newspaper published
from
(A) Bihar
(B) Assam
(C) Punjab
(D) Uttarakhand
8. In Britain, the Press Council was
replaced by
(A) the Royal Press Commission
(B) the Media Complaints 
Commission 
(C) the News Council 
(D) the Media Ombudsman 
9. The National news agency of
Indonesia is
(A) Kyodo
(B) Novosti
(C) Garuda
(D) Antara
10. The Second Press Commission of India
recommended the establishment of
(A) Press Council of India
(B) National Media Training Institute
(C) Newspaper Development
Corporation 
(D) Media Competition Commission 
11. The word ‘journalist’ is derived from
(A) Journalography
(B) Diurnalis
(C) Diurna
(D) Journology
12. Trans personal communication is
(A) conversing with relatives
(B) conversing with spirits and
ancestors 
(C) conversing with the divine 
(D) conversing with the sages 
MASS COMMUNICATION AND JOURNALISM 
Paper – II 
Note : This paper contains fifty (50) objective type questions of two (2) marks each. All 
questions are compulsory. 
DEC-2012
UGC NET/JRF
 D-63-12 2  Paper-II 
 
 
1. •Ö®Ö ÃÖÓ“ÖÖ¸ü ×®Ö´®Ö×»Ö×ÜÖŸÖ «üÖ¸üÖ ×±ú»™ü¸ü ×ÛúµÖÖ •ÖÖŸÖÖ Æîü  :  
 (A) ÁÖÖêŸÖÖ 
 (B) ´Öß×›üµÖÖ 
 (C) «üÖ¸ü¯ÖÖ»Ö 
 (D) Ûæú™ü ²Ö®ÖÖ®Öê ¾ÖÖ»ÖÖ 
2. ®ÖµÖê ³ÖÖ¸üŸÖ Ûúß Ã£ÖÖ¯Ö®ÖÖ ×®Ö´®Ö×»Ö×ÜÖŸÖ «üÖ¸üÖ Ûúß ÝÖ‡Ô £Öß :
(A) ‹ÃÖ. ÃÖ¤üÖ®Ö®¤ü
(B) ÃÖãÁÖß ‹®Öß ²ÖêÃÖë™ü
(C) ²Öß.•Öß. ÆüÙ®Ö´Ö®Ö
(D) ×±ú¸üÖê•ÖÌ ¿ÖÖÆü ´ÖêÆüŸÖÖ
3. ®ÖµÖê ´Öß×›üµÖÖ ®Öê וÖÃÖ ¯ÖÏÛúÖ¸ü Ûúß ÃÖÓ“ÖÖ¸ü ÃÖã×¾Ö¬ÖÖ
¯ÖϤüÖ®Ö Ûúß Æîü, ˆÃÖê ÛúÆüŸÖê Æïü
(A) ÃÖÖ¸ü
(B) ÃÖÓÛú»¯Ö®ÖÖŸ´ÖÛú
(C) •Ö®ÖŸÖÖ
(D) ²ÖÖŸÖ“ÖߟÖ
4. ™üÖ‡´ÃÖ †Öò±ú ‡Ó×›üµÖÖ ®Öê ±ú¸ü¾Ö¸üß 2012 ´Öë †¯Ö®ÖÖ
®ÖµÖÖ ÃÖÓÃÛú¸üÞÖ ÛúÆüÖÑ ÃÖê ×®ÖÛúÖ»ÖÖ Æîü ?
(A) ÝÖÓÝÖ™üÖêÛú
(B) †´ÖéŸÖÃÖ¸ü
(C) ןֹý¾Ö®Ö®ŸÖ¯Öã¸ü´ÖË
(D) ¯ÖÞÖ•Öß
5. Ûãú”û ´Ö×Æü»ÖÖ †Ö»ÖÖê“ÖÛúÖë Ûêú ×»Ö‹, ´ÖÖÃÖ ´Öß×›üµÖÖ
´Ö×Æü»ÖÖ†Öë ÛúÖê ×®Ö´®Ö×»Ö×ÜÖŸÖ Ûêú ºþ¯Ö ´Öë דÖס֟Ö
×ÛúµÖÖ •ÖÖŸÖÖ Æï
(A) †×³Ö•ÖÖŸÖ ÃÖÓÃÛéúןÖ
(B) ³ÖÖ¾ÖãÛúŸÖÖ ÃÖÓÃÛéúןÖ
(C) †ÃÖÓÃÛéúŸÖ ÃÖÓÃÛéúןÖ
(D) ´Ö¬µÖ ³ÖÖïÆü ÃÖÓÃÛéúןÖ
6. ™êü»Öß×¾Ö•Ö®Ö ÃÖê™ü Ûêú ˆŸ¯ÖÖ¤ü®Ö Ûêú õÖê¡Ö ´Öë ×®Ö´®Ö×»Ö×ÜÖŸÖ
´Öë ÃÖê ÛúÖî®Ö ÃÖÖ ®ÖµÖÖ ˆŸ¯ÖÖ¤ü Æîü ?
(A) ‹»ÖÃÖß›üß ÃÖê™ü
(B) ‹»Ö‡Ô›üß ÃÖê™ü
(C) ôÖÖ™Ôü ÃÖê™ü
(D) ‹“Ö›üß™üß¾Öß ÃÖê™ü
 
 
 
 
7. ÃÖ“ÖÔ»ÖÖ‡™ü ÃÖ´ÖÖ“ÖÖ¸ü¯Ö¡Ö ×®Ö´®Ö×»Ö×ÜÖŸÖ ¸üÖ•µÖ ÃÖê
¯ÖÏÛúÖ×¿ÖŸÖ ×ÛúµÖÖ ÝÖµÖÖ £ÖÖ :
(A) ײÖÆüÖ¸ü
(B) †ÃÖ´Ö
(C) ¯ÖÓ•ÖÖ²Ö
(D) ˆ¢Ö¸üÖÜÖÓ›ü
8. ײÖΙêü®Ö ´Öë ¯ÖÏêÃÖ ¯Ö׸üÂÖ¤ü Ûêú ãÖÖ®Ö ¯Ö¸ü ×®Ö´®Ö×»Ö×ÜÖŸÖ
¯ÖÏןÖãÖÖ×¯ÖŸÖ ×ÛúµÖÖ ÝÖµÖÖ :
(A) ¤ü ¸üÖòµÖ»Ö ¯ÖÏêÃÖ Ûú´Öß¿Ö®Ö
(B) ¤ü ´Öß×›üµÖÖ Ûú´¯Ö»Öë™ËüÃÖ Ûú´Öß¿Ö®Ö
(C) ¤ü ®µÖæ•Ö ¯Ö׸üÂÖ¤ü
(D) ¤ü ´Öß×›üµÖÖ †Öê´²Ö›ËüÃÖ´Öî®Ö
9. ‡Ó›üÖê®Öê׿ֵÖÖ Ûúß ¸üÖ™ÒüßµÖ ÃÖ´ÖÖ“ÖÖ¸ü ‹•ÖëÃÖß Æîü
(A) ŒµÖÖê›üÖê
(B) ®ÖÖê¾ÖÖê×Ùü
(C) ÝÖ¹ý›Ìüü
(D) †ÓŸÖ¸üÖ
10. ׫üŸÖßµÖ ³ÖÖ¸üŸÖßµÖ ¯ÖÏêÃÖ †ÖµÖÖêÝÖ ®Öê ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê
×ÛúÃÖê ãÖÖ×¯ÖŸÖ Ûú¸ü®Öê Ûúß ×ÃÖ±úÖ׸ü¿Ö Ûúß Æîü ?
(A) ³ÖÖ¸üŸÖßµÖ ¯ÖÏêÃÖ ¯Ö׸üÂÖ¤ü
(B) ¸üÖ™ÒüßµÖ ´Öß×›üµÖÖ ¯ÖÏ׿ÖõÖÞÖ ÃÖÓãÖÖ®Ö
(C) ÃÖ´ÖÖ“ÖÖ¸ü-¯Ö¡Ö ×¾ÖÛúÖÃÖú ×®ÖÝÖ´Ö
(D) ´Öß×›üµÖÖ ¯ÖÏןÖï֬ÖÖÔ †ÖµÖÖêÝÖ
11. ‘•Ö®ÖÖÔ×»ÖÙ’ü ¿Ö²¤ü ×®Ö´®Ö×»Ö×ÜÖŸÖ ¿Ö²¤ü ÃÖê †ÖµÖÖ Æîü :
(A) •Ö®Ö¸üü»ÖÖêÝÖÏÖ±úß
(B) ×›üµÖæ®ÖÔ×»ÖÃÖ
(C) ×›üµÖæ®ÖÖÔ
(D) •Ö®ÖÖì»ÖÖê•Öß
12. ¯ÖÖ¸ü ¾ÖîµÖ׌ŸÖÛú ÃÖÓ¯ÖÏêÂÖÞÖ Æîü
(A) ÃÖÓ²ÖÓ׬ֵÖÖë Ûêú ÃÖÖ£Ö ²ÖÖŸÖ“ÖßŸÖ Ûú¸ü®ÖÖ
(B) †ÖŸ´ÖÖ †Öî¸ü ¯Öæ¾ÖÔ•ÖÖë ÃÖê ²ÖÖŸÖ“ÖßŸÖ Ûú¸ü®ÖÖ
(C) ¤îü¾Ö ÃÖê ²ÖÖŸÖ“ÖßŸÖ Ûú¸ü®ÖÖ
(D) ×ÃÖ¨ü ¯Öã¹ýÂÖÖë ÃÖê ²ÖÖŸÖ“ÖßŸÖ Ûú¸ü®ÖÖ
•Ö®ÖÃÖÓ“ÖÖ¸ü †Öî¸ü ¯Ö¡ÖÛúÖ׸üŸÖÖ
¯ÖÏ¿®Ö¯Ö¡Ö – II 
®ÖÖê™ü : ‡ÃÖ ¯ÖÏ¿®Ö¯Ö¡Ö ´Öë ¯Ö“ÖÖÃÖ (50) ²ÖÆãü-×¾ÖÛú»¯ÖßµÖ ¯ÖÏ¿®Ö Æïü … ¯ÖÏŸµÖêÛú ¯ÖÏ¿®Ö Ûêú ¤üÖê (2) †ÓÛú Æïü … ÃÖ³Öß ¯ÖÏ¿®Ö †×®Ö¾ÖÖµÖÔ Æïü … 
Paper-II 3 D-63-12 
13. ‘Deep throat’ was the source of
information for the reporters
investigating
(A) the Watergate scandal
(B) the Irangate scandal
(C) the Profumo-Christine Keeler
scandal 
(D) the Mundhra scandal
14. The first amendment to Article 19(1)
(a) of the Indian Constitution was
mainly aimed to include ______ as a
cause for reasonable restriction.
(A) Public order
(B) Censorship
(C) Newspaper registration
(D) Licensing printing press
15. The post-industrial society is identified
with
(A) traditional media
(B) print media
(C) visual media
(D) new media
16. Development, for some modernization
theorists, is
(A) evolution
(B) differentiation
(C) discrimination
(D) affirmation
17. Modern mass media have made, by
providing diverse choices, their
audiences
(A) homogeneous
(B) massive
(C) fragmented
(D) integrated
18. A newspaper can infringe others’
copyright provided it is in
(A) business interest
(B) protection of privacy
(C) corporate domain
(D) fair dealing
19. In public information model of public
relations, importance is given to
(A) impact
(B) reception
(C) truth
(D) fair deal
20. Scientific research in mass
communication demands the
demonstration of
(A) Continuity
(B) Permanence
(C) Transitivity
(D) Co-variation
21. A specific communication task to be
accomplished with a specific target
audience during a specific period of
time is termed
(A) advertising campaign
(B) advertising objective
(C) advertising criterion
(D) advertising evaluation
22. Which form of advertising is heavily
used to introduce a new product ?
(A) Persuasive advertising
(B) Reminder advertising
(C) Inferential advertising
(D) Informative advertising
23. In offset printing, the plate image is
transferred to
(A) rubber blanket
(B) paper sheets
(C) paper maché plate
(D) plastic foils
24. Monopoly of cultural products at the
global level has led to
(A) political hegemony
(B) economic colonization
(C) social domination
(D) information imperialism
Page 5


1. Write your roll number in the space provided on the top of
this page.
2. This paper consists of fifty multiple-choice type of
questions.
3. At the commencement of examination, the question booklet
will be given to you. In the first 5 minutes, you are requested
to open the booklet and compulsorily examine it as below :
(i) To have access to the Question Booklet, tear off the
paper seal on the edge of this cover page. Do not accept
a booklet without sticker-seal and do not accept an
open booklet.
(ii) Tally the number of pages and number of questions
in the booklet with the information printed on the
cover page. Faulty booklets due to pages/questions
missing or duplicate or not in serial order or any
other discrepancy should be got replaced immediately
by a correct booklet from the invigilator within the
period of 5 minutes. Afterwards, neither the
Question Booklet will be replaced nor any extra
time will be given.
(iii) After this verification is over, the OMR Sheet Number
should be entered on this Test Booklet.
4. Each item has four alternative responses marked (A), (B),
(C) and (D). Y ou have to darken the circle as indicated below
on the correct response against each item.
Example :
where (C) is the correct response.
5. Y our responses to the items are to be indicated in the OMR
Sheet given inside the Paper I Booklet only. If you mark
at any place other than in the circle in the OMR Sheet, it will
not be evaluated.
6. Read instructions given inside carefully.
7. Rough Work is to be done in the end of this booklet.
8. If you write your Name, Roll Number, Phone Number or
put any mark on any part of the OMR Sheet, except for the
space allotted for the relevant entries, which may disclose
your identity, or use abusive language or employ any other
unfair means, you will render yourself liable to
disqualification.
9. You have to return the test question booklet and Original
OMR Sheet to the invigilators at the end of the examination
compulsorily and must not carry it with you outside the
Examination Hall. You are, however, allowed to carry
duplicate copy of OMR Sheet on conclusion of examination.
10. Use only Blue/Black Ball point pen.
11. Use of any calculator or log table etc., is prohibited.
12. There is no negative marks for incorrect answers.
Number of Pages in this Booklet : 16 Number of Questions in this Booklet : 50
Instructions for the Candidates ¯Ö¸üßõÖÖÙ£Ö µÖÖë Ûêú ×»Ö‹ ×®Ö¤ìü¿Ö
D-63-12 1 P.T.O.
1. ¯ÖÆü»Öê ¯Öéšü Ûêú ‰ú¯Ö¸ü ×®Ö µÖŸÖ ãÖÖ®Ö ¯Ö¸ü †¯Ö®ÖÖ ¸üÖê»Ö ®Ö´²Ö¸ü ×»Ö×ÜÖ‹ …
2. ‡ÃÖ ¯ÖÏ¿®Ö-¯Ö¡Ö ´Öë ¯Ö“ÖÖÃÖ ²ÖÆãü×¾ÖÛú»¯Öß µÖ ¯ÖÏ¿®Ö Æïü …
3. ¯Ö¸üßõÖÖ ¯ÖÏÖ¸ü´³Ö ÆüÖê®Öê ¯Ö¸ü, ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ †Ö¯ÖÛúÖê ¤êü ¤üß •ÖÖ µÖêÝÖß … ¯ÖÆü»Öê
¯ÖÖÑ“Ö ×´Ö®Ö™ü †Ö¯ÖÛúÖê ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê ŸÖ£ÖÖ ˆÃÖÛúß ×®Ö´®Ö×»Ö×ÜÖŸÖ
•ÖÖÑ“Ö Ûêú ×»Ö‹ פü µÖê •ÖÖ µÖëÝÖê, וÖÃÖÛúß •ÖÖÑ“Ö †Ö¯ÖÛúÖê †¾Ö¿ µÖ Ûú¸ü®Öß Æîü :
(i) ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê Ûêú ×»Ö‹ ˆÃÖÛêú Ûú¾Ö¸ü ¯Öê•Ö ¯Ö¸ü »ÖÝÖß ÛúÖÝÖ•Ö
Ûúß ÃÖᯙ ÛúÖê ±úÖ›Ìü »Öë … ÜÖã»Öß Æãü‡Ô µÖÖ ×²Ö®ÖÖ Ã™üßÛú¸ü-ÃÖᯙ Ûúß
¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü …
(ii) Ûú¾Ö¸ü ¯Öéšü ¯Ö¸ü ”û¯Öê ×®Ö¤ìü¿ÖÖ®ÖãÃÖÖ¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ Ûêú ¯Öéšü ŸÖ£ÖÖ
¯ÖÏ¿®ÖÖë Ûúß ÃÖÓÜ µÖÖ ÛúÖê †“”ûß ŸÖ¸üÆü “ÖîÛú Ûú¸ü »Öë ×Ûú µÖê ¯Öæ¸êü
Æïü … ¤üÖêÂÖ¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ ×•Ö®Ö´Öë ¯Öéšü/¯ÖÏ¿®Ö Ûú´Ö ÆüÖë µÖÖ ¤ãü²ÖÖ¸üÖ †Ö
ÝÖ µÖê ÆüÖë µÖÖ ÃÖß׸ü µÖ»Ö ´Öë ®Ö ÆüÖë †£ÖÖÔŸÖË ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü Ûúß
¡Öã×™ü¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü ŸÖ£ÖÖ ˆÃÖß ÃÖ´Ö µÖ ˆÃÖê
»ÖÖî™üÖÛú¸ü ˆÃÖÛêú ãÖÖ®Ö ¯Ö¸ü ¤æüÃÖ¸üß ÃÖÆüß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ »Öê »Öë …
‡ÃÖÛêú ×»Ö‹ †Ö¯ÖÛúÖê ¯ÖÖÑ“Ö ×´Ö®Ö™ü פü µÖê •ÖÖ µÖëÝÖê … ˆÃÖÛêú ²ÖÖ¤ü ®Ö
ŸÖÖê †Ö¯ÖÛúß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ¾ÖÖ¯ÖÃÖ »Öß •ÖÖ µÖêÝÖß †Öî¸ü ®Ö Æüß †Ö¯ÖÛúÖê
†×ŸÖ׸üŒŸÖ ÃÖ´Ö µÖ פü µÖÖ •ÖÖ µÖêÝÖÖ …
(iii) ‡ÃÖ •ÖÖÑ“Ö Ûêú ²ÖÖ¤ü OMR ¯Ö¡ÖÛú Ûúß ÛÎú´Ö ÃÖÓÜ µÖÖ ‡ÃÖ ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ
¯Ö¸ü †Ó×ÛúŸÖ Ûú¸ü ¤ëü …
4. ¯ÖÏŸ µÖêÛú ¯ÖÏ¿®Ö Ûêú ×»Ö‹ “ÖÖ¸ü ˆ¢Ö¸ü ×¾ÖÛú»¯Ö (A), (B), (C) ŸÖ£ÖÖ (D) פü µÖê
ÝÖ µÖê Æïü … †Ö¯ÖÛúÖê ÃÖÆüß ˆ¢Ö¸ü Ûêú ¾Öé¢Ö ÛúÖê ¯Öê®Ö ÃÖê ³Ö¸üÛú¸ü ÛúÖ»ÖÖ Ûú¸ü®ÖÖ Æîü
•ÖîÃÖÖ ×Ûú ®Öß“Öê פüÜÖÖ µÖÖ ÝÖ µÖÖ Æîü …
ˆ¤üÖÆü¸üÞÖ :
•Ö²Ö×Ûúú(C) ÃÖÆüß ˆ¢Ö¸ü Æîü …
5. ¯ÖÏ¿®ÖÖë Ûêú ˆ¢Ö¸ü Ûêú¾Ö»Ö ¯ÖÏ¿®Ö ¯Ö¡Ö I Ûêú †®¤ü¸ü פü µÖê ÝÖ µÖê OMR ¯Ö¡ÖÛú ¯Ö¸ü Æüß
†Ó×ÛúŸÖ Ûú¸ü®Öê Æïü … µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü פü µÖê ÝÖ µÖê ¾Öé¢Ö Ûêú †»ÖÖ¾ÖÖ
×ÛúÃÖß †® µÖ ãÖÖ®Ö ¯Ö¸ü ˆ¢Ö¸ü דÖÅ®ÖÖÓ×ÛúŸÖ Ûú¸üŸÖê Æïü, ŸÖÖê ˆÃÖÛúÖ ´Öæ» µÖÖÓÛú®Ö
®ÖÆüà ÆüÖêÝÖÖ …
6. †®¤ü¸ü פü µÖê ÝÖ µÖê ×®Ö¤ìü¿ÖÖë ÛúÖê ¬ µÖÖ®Ö¯Öæ¾ÖÔÛú ¯ÖœÌëü …
7. Ûú““ÖÖ ÛúÖ´Ö (Rough Work) ‡ÃÖ ¯Öã×ßÖÛúÖ Ûêú †×®ŸÖ´Ö ¯Öéšü ¯Ö¸ü Ûú¸ëü …
8. µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü ×®Ö µÖŸÖ ãÖÖ®Ö Ûêú †»ÖÖ¾ÖÖ †¯Ö®ÖÖ ®ÖÖ´Ö, ¸üÖê»Ö
®Ö´²Ö¸ü, ±úÖê®Ö ®Ö´²Ö¸ü µÖÖ ÛúÖê‡Ô ³Öß ‹êÃÖÖ ×“ÖÅ®Ö ×•ÖÃÖÃÖê †Ö¯ÖÛúß ¯ÖÆü“ÖÖ®Ö ÆüÖê
ÃÖÛêú, †Ó×ÛúŸÖ Ûú¸üŸÖê Æïü †£Ö¾ÖÖ †³Ö¦ü ³ÖÖÂÖÖ ÛúÖ ¯ÖÏ µÖÖêÝÖ Ûú¸üŸÖê Æïü, µÖÖ ÛúÖê‡Ô
†® µÖ †®Öã×“ÖŸÖ ÃÖÖ¬Ö®Ö ÛúÖ ¯ÖÏ µÖÖêÝÖ Ûú¸üŸÖê Æïü, ŸÖÖê ¯Ö¸üßõÖÖ Ûêú ×»Ö µÖê † µÖÖêÝ µÖ
‘ÖÖê×ÂÖŸÖ ×Ûú µÖê •ÖÖ ÃÖÛúŸÖê Æïü …
9. †Ö¯ÖÛúÖê ¯Ö¸üßõÖÖ ÃÖ´ÖÖ¯ŸÖ ÆüÖê®Öê ¯Ö¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ‹¾ÖÓ ´Öæ»Ö OMR ¯Ö¡ÖÛú
×®Ö¸üßõÖÛú ´ÖÆüÖê¤ü µÖ ÛúÖê »ÖÖî™üÖ®ÖÖ †Ö¾Ö¿ µÖÛú Æîü †Öî¸ü ¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ Ûêú ²ÖÖ¤ü
ˆÃÖê †¯Ö®Öê ÃÖÖ£Ö ¯Ö¸üßõÖÖ ³Ö¾Ö®Ö ÃÖê ²ÖÖÆü¸ü ®Ö »ÖêÛú¸ü •ÖÖ µÖë … ÆüÖ»ÖÖÓ×Ûú †Ö¯Ö
¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ ¯Ö¸ü OMR ¯Ö¡ÖÛú Ûúß ›ãü¯»ÖßÛêú™ü ¯ÖÏ×ŸÖ †¯Ö®Öê ÃÖÖ£Ö »Öê •ÖÖ
ÃÖÛúŸÖê Æïü …
10. Ûêú¾Ö»Ö ®Öß»Öê/ÛúÖ»Öê ²ÖÖ»Ö ¯¾ÖÖ‡Õ™ü ¯Öê®Ö ÛúÖ Æüß ‡ÃŸÖê´ÖÖ»Ö Ûú¸ëü …
11. ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü ÛúÖ ÃÖÓÝÖÞÖÛú (Ûîú»ÖÛãú»Öê™ü¸ü) µÖÖ »ÖÖÝÖ ™êü²Ö»Ö †Öפü ÛúÖ
¯ÖÏ µÖÖêÝÖ ¾ÖÙ•ÖŸÖ Æîü …
12. ÝÖ»ÖŸÖ ˆ¢Ö¸üÖë Ûêú ×»Ö‹ ÛúÖê‡Ô †ÓÛú ÛúÖ™êü ®ÖÆüà •ÖÖ‹ÑÝÖê …
[Maximum Marks : 100 Time : 1 
1
/
4
 hours]
PAPER-II
MASS COMMUNICATION AND JOURNALISM
(To be filled by the Candidate)
Signature and Name of Invigilator
OMR Sheet No. : ...............................................
Roll No.
(In words)
1. (Signature) __________________________
(Name)  ____________________________
2. (Signature) __________________________
(Name)  ____________________________
Roll No.________________________________
63
(In figures as per admission card)
D 12
Paper-II 1 D-63-12 
 
 
1. Mass communication gets filtered by
(A) audience
(B) media
(C) gatekeepers
(D) encoders
2. New India was established by
(A) S. Sadanand
(B) Mrs. Annie Besant
(C) B.G. Horniman
(D) Phiroze Shah Mehta
3. New media have facilitated the type of
communication which is
(A) abstract
(B) conceptual
(C) public
(D) interactive
4. The Times of India has launched its
edition in the month of February, 2012
from
(A) Gangtok
(B) Amritsar
(C) Thiruvananthapuram
(D) Panaji
5. For some feminist critics, mass media
are used to portray women as
belonging to
(A) aristocratic culture
(B) sentimental culture
(C) rustic culture
(D) middle brow culture
6. Which of the following is the latest
development in the field of television
set production ?
(A) LCD sets
(B) LED sets
(C) Smart sets
(D) HDTV sets
 
 
 
7. Searchlight was a newspaper published
from
(A) Bihar
(B) Assam
(C) Punjab
(D) Uttarakhand
8. In Britain, the Press Council was
replaced by
(A) the Royal Press Commission
(B) the Media Complaints 
Commission 
(C) the News Council 
(D) the Media Ombudsman 
9. The National news agency of
Indonesia is
(A) Kyodo
(B) Novosti
(C) Garuda
(D) Antara
10. The Second Press Commission of India
recommended the establishment of
(A) Press Council of India
(B) National Media Training Institute
(C) Newspaper Development
Corporation 
(D) Media Competition Commission 
11. The word ‘journalist’ is derived from
(A) Journalography
(B) Diurnalis
(C) Diurna
(D) Journology
12. Trans personal communication is
(A) conversing with relatives
(B) conversing with spirits and
ancestors 
(C) conversing with the divine 
(D) conversing with the sages 
MASS COMMUNICATION AND JOURNALISM 
Paper – II 
Note : This paper contains fifty (50) objective type questions of two (2) marks each. All 
questions are compulsory. 
DEC-2012
UGC NET/JRF
 D-63-12 2  Paper-II 
 
 
1. •Ö®Ö ÃÖÓ“ÖÖ¸ü ×®Ö´®Ö×»Ö×ÜÖŸÖ «üÖ¸üÖ ×±ú»™ü¸ü ×ÛúµÖÖ •ÖÖŸÖÖ Æîü  :  
 (A) ÁÖÖêŸÖÖ 
 (B) ´Öß×›üµÖÖ 
 (C) «üÖ¸ü¯ÖÖ»Ö 
 (D) Ûæú™ü ²Ö®ÖÖ®Öê ¾ÖÖ»ÖÖ 
2. ®ÖµÖê ³ÖÖ¸üŸÖ Ûúß Ã£ÖÖ¯Ö®ÖÖ ×®Ö´®Ö×»Ö×ÜÖŸÖ «üÖ¸üÖ Ûúß ÝÖ‡Ô £Öß :
(A) ‹ÃÖ. ÃÖ¤üÖ®Ö®¤ü
(B) ÃÖãÁÖß ‹®Öß ²ÖêÃÖë™ü
(C) ²Öß.•Öß. ÆüÙ®Ö´Ö®Ö
(D) ×±ú¸üÖê•ÖÌ ¿ÖÖÆü ´ÖêÆüŸÖÖ
3. ®ÖµÖê ´Öß×›üµÖÖ ®Öê וÖÃÖ ¯ÖÏÛúÖ¸ü Ûúß ÃÖÓ“ÖÖ¸ü ÃÖã×¾Ö¬ÖÖ
¯ÖϤüÖ®Ö Ûúß Æîü, ˆÃÖê ÛúÆüŸÖê Æïü
(A) ÃÖÖ¸ü
(B) ÃÖÓÛú»¯Ö®ÖÖŸ´ÖÛú
(C) •Ö®ÖŸÖÖ
(D) ²ÖÖŸÖ“ÖߟÖ
4. ™üÖ‡´ÃÖ †Öò±ú ‡Ó×›üµÖÖ ®Öê ±ú¸ü¾Ö¸üß 2012 ´Öë †¯Ö®ÖÖ
®ÖµÖÖ ÃÖÓÃÛú¸üÞÖ ÛúÆüÖÑ ÃÖê ×®ÖÛúÖ»ÖÖ Æîü ?
(A) ÝÖÓÝÖ™üÖêÛú
(B) †´ÖéŸÖÃÖ¸ü
(C) ןֹý¾Ö®Ö®ŸÖ¯Öã¸ü´ÖË
(D) ¯ÖÞÖ•Öß
5. Ûãú”û ´Ö×Æü»ÖÖ †Ö»ÖÖê“ÖÛúÖë Ûêú ×»Ö‹, ´ÖÖÃÖ ´Öß×›üµÖÖ
´Ö×Æü»ÖÖ†Öë ÛúÖê ×®Ö´®Ö×»Ö×ÜÖŸÖ Ûêú ºþ¯Ö ´Öë דÖס֟Ö
×ÛúµÖÖ •ÖÖŸÖÖ Æï
(A) †×³Ö•ÖÖŸÖ ÃÖÓÃÛéúןÖ
(B) ³ÖÖ¾ÖãÛúŸÖÖ ÃÖÓÃÛéúןÖ
(C) †ÃÖÓÃÛéúŸÖ ÃÖÓÃÛéúןÖ
(D) ´Ö¬µÖ ³ÖÖïÆü ÃÖÓÃÛéúןÖ
6. ™êü»Öß×¾Ö•Ö®Ö ÃÖê™ü Ûêú ˆŸ¯ÖÖ¤ü®Ö Ûêú õÖê¡Ö ´Öë ×®Ö´®Ö×»Ö×ÜÖŸÖ
´Öë ÃÖê ÛúÖî®Ö ÃÖÖ ®ÖµÖÖ ˆŸ¯ÖÖ¤ü Æîü ?
(A) ‹»ÖÃÖß›üß ÃÖê™ü
(B) ‹»Ö‡Ô›üß ÃÖê™ü
(C) ôÖÖ™Ôü ÃÖê™ü
(D) ‹“Ö›üß™üß¾Öß ÃÖê™ü
 
 
 
 
7. ÃÖ“ÖÔ»ÖÖ‡™ü ÃÖ´ÖÖ“ÖÖ¸ü¯Ö¡Ö ×®Ö´®Ö×»Ö×ÜÖŸÖ ¸üÖ•µÖ ÃÖê
¯ÖÏÛúÖ×¿ÖŸÖ ×ÛúµÖÖ ÝÖµÖÖ £ÖÖ :
(A) ײÖÆüÖ¸ü
(B) †ÃÖ´Ö
(C) ¯ÖÓ•ÖÖ²Ö
(D) ˆ¢Ö¸üÖÜÖÓ›ü
8. ײÖΙêü®Ö ´Öë ¯ÖÏêÃÖ ¯Ö׸üÂÖ¤ü Ûêú ãÖÖ®Ö ¯Ö¸ü ×®Ö´®Ö×»Ö×ÜÖŸÖ
¯ÖÏןÖãÖÖ×¯ÖŸÖ ×ÛúµÖÖ ÝÖµÖÖ :
(A) ¤ü ¸üÖòµÖ»Ö ¯ÖÏêÃÖ Ûú´Öß¿Ö®Ö
(B) ¤ü ´Öß×›üµÖÖ Ûú´¯Ö»Öë™ËüÃÖ Ûú´Öß¿Ö®Ö
(C) ¤ü ®µÖæ•Ö ¯Ö׸üÂÖ¤ü
(D) ¤ü ´Öß×›üµÖÖ †Öê´²Ö›ËüÃÖ´Öî®Ö
9. ‡Ó›üÖê®Öê׿ֵÖÖ Ûúß ¸üÖ™ÒüßµÖ ÃÖ´ÖÖ“ÖÖ¸ü ‹•ÖëÃÖß Æîü
(A) ŒµÖÖê›üÖê
(B) ®ÖÖê¾ÖÖê×Ùü
(C) ÝÖ¹ý›Ìüü
(D) †ÓŸÖ¸üÖ
10. ׫üŸÖßµÖ ³ÖÖ¸üŸÖßµÖ ¯ÖÏêÃÖ †ÖµÖÖêÝÖ ®Öê ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê
×ÛúÃÖê ãÖÖ×¯ÖŸÖ Ûú¸ü®Öê Ûúß ×ÃÖ±úÖ׸ü¿Ö Ûúß Æîü ?
(A) ³ÖÖ¸üŸÖßµÖ ¯ÖÏêÃÖ ¯Ö׸üÂÖ¤ü
(B) ¸üÖ™ÒüßµÖ ´Öß×›üµÖÖ ¯ÖÏ׿ÖõÖÞÖ ÃÖÓãÖÖ®Ö
(C) ÃÖ´ÖÖ“ÖÖ¸ü-¯Ö¡Ö ×¾ÖÛúÖÃÖú ×®ÖÝÖ´Ö
(D) ´Öß×›üµÖÖ ¯ÖÏןÖï֬ÖÖÔ †ÖµÖÖêÝÖ
11. ‘•Ö®ÖÖÔ×»ÖÙ’ü ¿Ö²¤ü ×®Ö´®Ö×»Ö×ÜÖŸÖ ¿Ö²¤ü ÃÖê †ÖµÖÖ Æîü :
(A) •Ö®Ö¸üü»ÖÖêÝÖÏÖ±úß
(B) ×›üµÖæ®ÖÔ×»ÖÃÖ
(C) ×›üµÖæ®ÖÖÔ
(D) •Ö®ÖÖì»ÖÖê•Öß
12. ¯ÖÖ¸ü ¾ÖîµÖ׌ŸÖÛú ÃÖÓ¯ÖÏêÂÖÞÖ Æîü
(A) ÃÖÓ²ÖÓ׬ֵÖÖë Ûêú ÃÖÖ£Ö ²ÖÖŸÖ“ÖßŸÖ Ûú¸ü®ÖÖ
(B) †ÖŸ´ÖÖ †Öî¸ü ¯Öæ¾ÖÔ•ÖÖë ÃÖê ²ÖÖŸÖ“ÖßŸÖ Ûú¸ü®ÖÖ
(C) ¤îü¾Ö ÃÖê ²ÖÖŸÖ“ÖßŸÖ Ûú¸ü®ÖÖ
(D) ×ÃÖ¨ü ¯Öã¹ýÂÖÖë ÃÖê ²ÖÖŸÖ“ÖßŸÖ Ûú¸ü®ÖÖ
•Ö®ÖÃÖÓ“ÖÖ¸ü †Öî¸ü ¯Ö¡ÖÛúÖ׸üŸÖÖ
¯ÖÏ¿®Ö¯Ö¡Ö – II 
®ÖÖê™ü : ‡ÃÖ ¯ÖÏ¿®Ö¯Ö¡Ö ´Öë ¯Ö“ÖÖÃÖ (50) ²ÖÆãü-×¾ÖÛú»¯ÖßµÖ ¯ÖÏ¿®Ö Æïü … ¯ÖÏŸµÖêÛú ¯ÖÏ¿®Ö Ûêú ¤üÖê (2) †ÓÛú Æïü … ÃÖ³Öß ¯ÖÏ¿®Ö †×®Ö¾ÖÖµÖÔ Æïü … 
Paper-II 3 D-63-12 
13. ‘Deep throat’ was the source of
information for the reporters
investigating
(A) the Watergate scandal
(B) the Irangate scandal
(C) the Profumo-Christine Keeler
scandal 
(D) the Mundhra scandal
14. The first amendment to Article 19(1)
(a) of the Indian Constitution was
mainly aimed to include ______ as a
cause for reasonable restriction.
(A) Public order
(B) Censorship
(C) Newspaper registration
(D) Licensing printing press
15. The post-industrial society is identified
with
(A) traditional media
(B) print media
(C) visual media
(D) new media
16. Development, for some modernization
theorists, is
(A) evolution
(B) differentiation
(C) discrimination
(D) affirmation
17. Modern mass media have made, by
providing diverse choices, their
audiences
(A) homogeneous
(B) massive
(C) fragmented
(D) integrated
18. A newspaper can infringe others’
copyright provided it is in
(A) business interest
(B) protection of privacy
(C) corporate domain
(D) fair dealing
19. In public information model of public
relations, importance is given to
(A) impact
(B) reception
(C) truth
(D) fair deal
20. Scientific research in mass
communication demands the
demonstration of
(A) Continuity
(B) Permanence
(C) Transitivity
(D) Co-variation
21. A specific communication task to be
accomplished with a specific target
audience during a specific period of
time is termed
(A) advertising campaign
(B) advertising objective
(C) advertising criterion
(D) advertising evaluation
22. Which form of advertising is heavily
used to introduce a new product ?
(A) Persuasive advertising
(B) Reminder advertising
(C) Inferential advertising
(D) Informative advertising
23. In offset printing, the plate image is
transferred to
(A) rubber blanket
(B) paper sheets
(C) paper maché plate
(D) plastic foils
24. Monopoly of cultural products at the
global level has led to
(A) political hegemony
(B) economic colonization
(C) social domination
(D) information imperialism
 D-63-12 4  Paper-II 
13. ‘›üß¯Ö £ÖÐÖê™’ ×®Ö´®Ö×»Ö×ÜÖŸÖ Ûúß •ÖÖÑ“Ö Ûú¸ü®Öê ¾ÖÖ»Öê
׸ü¯ÖÖê™Ôü¸üÖë Ûêú ×»Ö‹ ÃÖæ“Ö®ÖÖ ÛúÖ ÄÖÖêŸÖ £ÖÖ  :
(A) ¾ÖÖ™ü¸üÝÖê™ü ‘ÖÖê™üÖ»ÖÖ
(B) ‡Ô¸üÖ®ÖÝÖê™ü ‘ÖÖê™üÖ»ÖÖ
(C) ¯ÖÏÖê°µÖæ´Ö-×ÛÎúÙüÖ‡®Ö Ûú߻ָü ‘ÖÖê™üÖ»ÖÖ
(D) ´ÖãÓ¬ÖÐÖ ‘ÖÖê™üÖ»ÖÖ
14. ³ÖÖ¸üŸÖ Ûêú ÃÖÓ×¾Ö¬ÖÖ®Ö Ûêú †®Öã“”êû¤ü 19(1)(Ûú) Ûêú ¯ÖÆü»Öê
ÃÖÓ¿ÖÖê¬Ö®Ö ÛúÖ ´ÖãÜµÖ ˆ¤Ëü¤êü¿µÖ ______ ÛúÖê ˆ×“ÖŸÖ
¯ÖÏןֲÖÓ¬Ö Ûêú ÛúÖ¸üÞÖ Ûêú ºþ¯Ö ´Öë ¿ÖÖ×´Ö»Ö Ûú¸ü®ÖÖ £ÖÖ …
(A) ÃÖ¸üÛúÖ¸üß †Ö¤êü¿Ö
(B) ÃÖëÃÖ¸ü¿Ö߯Ö
(C) ÃÖ´ÖÖ“ÖÖ¸ü-¯Ö¡Ö ¯ÖÓ•ÖßÛú¸üÞÖ
(D) دÖÏØ™üÝÖ ¯ÖÏêÃÖ ÛúÖê »ÖÖ‡ÃÖëÃÖ ¤êü®Öê
15. ˆªÖêÝÖ-¯Ö¿“Öü ÃÖ´ÖÖ•Ö Ûúß ¯ÖÆü“ÖÖ®Ö ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê
×ÛúÃÖÛêú ºþ¯Ö ´Öë Ûúß •ÖÖŸÖß Æîü ?
(A) ¯ÖÖ¸Óü¯Ö׸üÛú ´Öß×›üµÖÖ
(B) دÖÏ™ü ´Öß×›üµÖÖ
(C) ¥ü¿µÖ ´Öß×›üµÖÖ
(D) ®ÖµÖÖ ´Öß×›üµÖÖ
16. Ûãú”û †Ö¬Öã×®ÖÛú ×ÃÖ¨üÖÓŸÖ¿ÖÖ×áֵÖÖë Ûêú ×»Ö‹ ×¾ÖÛúÖÃÖ Æîü
(A) ˆ¤Ëü³Ö¾Ö
(B) ×¾Ö³Öê¤üÛú
(C) ³Öê¤ü³ÖÖ¾Ö
(D) ¯ÖÏן֖ÖÖ®Ö
17. †Ö¬Öã×®ÖÛú ´ÖÖÃÖ ´Öß×›üµÖÖ ®Öê, ×¾Ö׳֮®Ö ×¾ÖÛú»¯ÖÖë ÛúÖ
¯ÖÏÖ¾Ö¬ÖÖ®Ö Ûú¸üÛêú †¯Ö®Öê †Öò×›üµÖ®ÃÖ ²Ö®ÖÖµÖÖ Æîü
(A) ÆüÖê´ÖÖê•Öß×®ÖµÖÃÖ
(B) ´Öî×ÃÖ¾Ö
(C) ±ÏîúÝÖ´Öë™êü›ü
(D) ‡Ó™üßÝÖÏê™êü›ü
18. ÛúÖê‡Ô ÃÖ´ÖÖ“ÖÖ¸ü-¯Ö¡Ö †®µÖ ÃÖ´ÖÖ“ÖÖ¸ü-¯Ö¡ÖÖë Ûêú
ÛúÖò¯Ö߸üÖ‡™ü ÛúÖ †×ŸÖÛÎú´ÖÞÖ Ûú¸ü ÃÖÛúŸÖÖ Æîü ²Ö¿ÖŸÖì ×Ûú
¾ÖÆü  :
(A) ÛúÖ¸üÖê²ÖÖ¸ü Ûêú ×ÆüŸÖ ´Öë Æîü…
(B) ×®Ö•ÖŸÖÖ Ûúß ¸üõÖÖ ´Öë ÆüÖê …
(C) ÛúÖ¯ÖÖì¸êü™ü ›üÖê´Öê®Ö ´Öë ÆüÖê …
(D) ×®Ö¯ÖõÖ ÃÖÓ¾µÖ¾ÖÆüÖ¸ü
19. •Ö®Ö ÃÖÓ¯ÖÛÔú Ûêú •Ö®Ö ÃÖæ“Ö®ÖÖ ¯ÖϤü¿ÖÔ ´Öë ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë 
ÃÖê ×ÛúÃÖê ´ÖÆü¢¾Ö פüµÖÖ •ÖÖŸÖÖ Æîü ? 
 (A) ¯ÖϳÖÖ¾Ö 
 (B) þÖÖÝÖŸÖ 
 (C) ÃÖŸµÖ 
 (D) ×®Ö¯ÖõÖ ÃÖÓ¾µÖ¾ÖÆüÖ¸ü 
20. •Ö®ÖÃÖÓ“ÖÖ¸ ´Öë ¾Öî–ÖÖ×®ÖÛú †®ÖãÃÖÓ¬ÖÖ®Ö ´Öë ×®Ö´®Ö×»Ö×ÜÖŸÖ 
´Öë ÃÖê ×ÛúÃÖÛêú ¯ÖϤü¿ÖÔ®Ö Ûúß ´ÖÖÑÝÖ Ûúß •ÖÖŸÖß Æîü ? 
 (A) ÃÖŸÖŸÖŸÖÖ 
 (B) ãÖÖ×µÖŸ¾Ö 
 (C) ÃÖÓÛÎú´ÖÛúŸÖÖ 
 (D) ÃÖÆü-¯Ö׸ü¾ÖŸÖÔ®Ö¿Ö߻֟ÖÖ 
21. ×¾Ö׿Ö™ü ÃÖ´ÖµÖ Ûêú ¤üÖî¸üÖ®Ö ×¾Ö׿Ö™ü »ÖõµÖ ÁÖÖêŸÖÖ Ûêú
ÃÖÖ£Ö ×¾Ö׿Ö™ü ÃÖÓ¯ÖÏêÂÖÞÖ ÛúÖµÖÔ ÛúÖê ÛúÆüŸÖê Æïü
(A) ×¾Ö–ÖÖ¯Ö®Ö †×³ÖµÖÖ®Ö
(B) ×¾Ö–ÖÖ¯Ö®Ö ˆ¤Ëü¤êü¿µÖ
(C) ×¾Ö–ÖÖ¯Ö®Ö ´ÖÖ¯Ö¤Óü›ü
(D) ×¾Ö–ÖÖ¯Ö®Ö ´Ö滵ÖÖÓÛú®Ö
22. ®ÖµÖê ˆŸ¯ÖÖ¤ü ÛúÖ ¯Ö׸ü“ÖµÖ ¤êü®Öê Ûêú ×»Ö‹ ×¾Ö–ÖÖ¯Ö®Ö Ûêú
×ÛúÃÖ ºþ¯Ö ÛúÖ ¯ÖϵÖÖêÝÖ ×ÛúµÖÖ •ÖÖŸÖÖ Æîü ?
(A) ×¾Ö¿¾ÖÖÃÖÖ꟯ÖÖ¤üÛú ×¾Ö–ÖÖ¯Ö®Ö
(B) †®ÖãôÖÖ¸üÛú ×¾Ö–ÖÖ¯Ö®Ö
(C) †®Öã´ÖÖ®Ö-×ÃÖ¨ü ×¾Ö–ÖÖ¯Ö®Ö
(D) ÃÖæ“Ö®ÖÖ¯Ö¸üÛú ×¾Ö–ÖÖ¯Ö®Ö
23. †Öò± ÃÖê™ü دÖÏØ™üÝÖ ´Öë ¯»Öê™ü Ûúß ”û×¾Ö ÛúÖê ×®Ö´®Ö×»Ö×ÜÖŸÖ
´Öë ÃÖê ×ÛúÃÖ´Öë †ÓŸÖ׸üŸÖ ×ÛúµÖÖ •ÖÖŸÖÖ Æîü ?
(A) ¸ü²Ö¸ü Ûêú ²»ÖëÛêú™ü
(B) ¯Öê¯Ö¸ü ¿Öß™üÖë ´Öë
(C) ¯Öê¯Ö¸ü ´Ö¿Öß®Ö ¯»Öê™ü ´Öë
(D) ¯»ÖÖ×ÙüÛú °¾ÖÖ‡»Ö ´Öë
24. ¾Öî׿¾ÖÛú ßָü ¯Ö¸ü ÃÖÖÓÃÛéúןÖÛú ˆŸ¯ÖÖ¤üÖë Ûêú ‹ÛúÖ׬ÖÛúÖ¸ü
ÃÖê ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ÛúÖî®Ö ÃÖß ²ÖÖŸÖ Æãü‡Ô Æîü
(A) ¸üÖ•Ö®ÖßןÖÛú †Ö׬֯֟µÖ
(B) †ÖÙ£ÖÛú ˆ¯Ö×®Ö¾Öê¿Ö¾ÖÖ¤ü
(C) ÃÖÖ´ÖÖוÖÛú †¾Ö´Ö滵֮Ö
(D) ÃÖæ“Ö®ÖÖ ÃÖÖ´ÖÏÖ•µÖ¾ÖÖ¤ü