UGC NET Exam > UGC NET Notes > Mock Test Series 2026 > UGC NET Past Year Question Paper II: Mass communication & Journalism (June 2012)
UGC NET Past Year Question Paper II: Mass communication & Journalism (June 2012)
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Page 1 1. Write your roll number in the space provided on the top of this page. 2. This paper consists of fifty multiple-choice type of questions. 3. At the commencement of examination, the question booklet will be given to you. In the first 5 minutes, you are requested to open the booklet and compulsorily examine it as below : (i) To have access to the Question Booklet, tear off the paper seal on the edge of this cover page. Do not accept a booklet without sticker-seal and do not accept an open booklet. (ii) Tally the number of pages and number of questions in the booklet with the information printed on the cover page. Faulty booklets due to pages/questions missing or duplicate or not in serial order or any other discrepancy should be got replaced immediately by a correct booklet from the invigilator within the period of 5 minutes. Afterwards, neither the Question Booklet will be replaced nor any extra time will be given. (iii) After this verification is over, the OMR Sheet Number should be entered on this Test Booklet. 4. Each item has four alternative responses marked (A), (B), (C) and (D). Y ou have to darken the circle as indicated below on the correct response against each item. Example : where (C) is the correct response. 5. Y our responses to the items are to be indicated in the OMR Sheet given inside the Paper I Booklet only. If you mark at any place other than in the circle in the OMR Sheet, it will not be evaluated. 6. Read instructions given inside carefully. 7. Rough Work is to be done in the end of this booklet. 8. If you write your Name, Roll Number, Phone Number or put any mark on any part of the OMR Sheet, except for the space allotted for the relevant entries, which may disclose your identity, or use abusive language or employ any other unfair means, you will render yourself liable to disqualification. 9. You have to return the test question booklet and Original OMR Sheet to the invigilators at the end of the examination compulsorily and must not carry it with you outside the Examination Hall. You are, however, allowed to carry duplicate copy of OMR Sheet on conclusion of examination. 10. Use only Blue/Black Ball point pen. 11. Use of any calculator or log table etc., is prohibited. 12. There is no negative marks for incorrect answers. Number of Pages in this Booklet : 16 Number of Questions in this Booklet : 50 Instructions for the Candidates ¯Ö¸üßõÖÖÙ£ÖµÖÖë Ûêú ×»Ö‹ ×®Ö¤ìü¿Ö J-63-12 1 P.T.O. 1. ¯ÖÆü»Öê ¯Öéšü Ûêú ‰ú¯Ö¸ü ×®ÖµÖŸÖ Ã£ÖÖ®Ö ¯Ö¸ü †¯Ö®ÖÖ ¸üÖê»Ö ®Ö´²Ö¸ü ×»Ö×ÜÖ‹ … 2. ‡ÃÖ ¯ÖÏ¿®Ö-¯Ö¡Ö ´Öë ¯Ö“ÖÖÃÖ ²ÖÆãü×¾ÖÛú»¯ÖßµÖ ¯ÖÏ¿®Ö Æïü … 3. ¯Ö¸üßõÖÖ ¯ÖÏÖ¸ü´³Ö ÆüÖê®Öê ¯Ö¸ü, ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ †Ö¯ÖÛúÖê ¤êü ¤üß •ÖÖµÖêÝÖß … ¯ÖÆü»Öê ¯ÖÖÑ“Ö ×´Ö®Ö™ü †Ö¯ÖÛúÖê ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê ŸÖ£ÖÖ ˆÃÖÛúß ×®Ö´®Ö×»Ö×ÜÖŸÖ •ÖÖÑ“Ö Ûêú ×»Ö‹ פüµÖê •ÖÖµÖëÝÖê, וÖÃÖÛúß •ÖÖÑ“Ö †Ö¯ÖÛúÖê †¾Ö¿µÖ Ûú¸ü®Öß Æîü : (i) ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê Ûêú ×»Ö‹ ˆÃÖÛêú Ûú¾Ö¸ü ¯Öê•Ö ¯Ö¸ü »ÖÝÖß ÛúÖÝÖ•Ö Ûúß ÃÖᯙ ÛúÖê ±úÖ›Ìü »Öë … ÜÖã»Öß Æãü‡Ô µÖÖ ×²Ö®ÖÖ Ã™üßÛú¸ü-ÃÖᯙ Ûúß ¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü … (ii) Ûú¾Ö¸ü ¯Öéšü ¯Ö¸ü ”û¯Öê ×®Ö¤ìü¿ÖÖ®ÖãÃÖÖ¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ Ûêú ¯Öéšü ŸÖ£ÖÖ ¯ÖÏ¿®ÖÖë Ûúß ÃÖÓܵÖÖ ÛúÖê †“”ûß ŸÖ¸üÆü “ÖîÛú Ûú¸ü »Öë ×Ûú µÖê ¯Öæ¸êü Æïü … ¤üÖêÂÖ¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ ×•Ö®Ö´Öë ¯Öéšü/¯ÖÏ¿®Ö Ûú´Ö ÆüÖë µÖÖ ¤ãü²ÖÖ¸üÖ †Ö ÝÖµÖê ÆüÖë µÖÖ ÃÖß׸üµÖ»Ö ´Öë ®Ö ÆüÖë †£ÖÖÔŸÖË ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü Ûúß ¡Öã×™ü¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü ŸÖ£ÖÖ ˆÃÖß ÃÖ´ÖµÖ ˆÃÖê »ÖÖî™üÖÛú¸ü ˆÃÖÛêú ãÖÖ®Ö ¯Ö¸ü ¤æüÃÖ¸üß ÃÖÆüß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ »Öê »Öë … ‡ÃÖÛêú ×»Ö‹ †Ö¯ÖÛúÖê ¯ÖÖÑ“Ö ×´Ö®Ö™ü פüµÖê •ÖÖµÖëÝÖê … ˆÃÖÛêú ²ÖÖ¤ü ®Ö ŸÖÖê †Ö¯ÖÛúß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ¾ÖÖ¯ÖÃÖ »Öß •ÖÖµÖêÝÖß †Öî¸ü ®Ö Æüß †Ö¯ÖÛúÖê †×ŸÖ׸üŒŸÖ ÃÖ´ÖµÖ ×¤üµÖÖ •ÖÖµÖêÝÖÖ … (iii) ‡ÃÖ •ÖÖÑ“Ö Ûêú ²ÖÖ¤ü OMR ¯Ö¡ÖÛú Ûúß ÛÎú´Ö ÃÖÓܵÖÖ ‡ÃÖ ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ¯Ö¸ü †Ó×ÛúŸÖ Ûú¸ü ¤ëü … 4. ¯ÖÏŸµÖêÛú ¯ÖÏ¿®Ö Ûêú ×»Ö‹ “ÖÖ¸ü ˆ¢Ö¸ü ×¾ÖÛú»¯Ö (A), (B), (C) ŸÖ£ÖÖ (D) פüµÖê ÝÖµÖê Æïü … †Ö¯ÖÛúÖê ÃÖÆüß ˆ¢Ö¸ü Ûêú ¾Öé¢Ö ÛúÖê ¯Öê®Ö ÃÖê ³Ö¸üÛú¸ü ÛúÖ»ÖÖ Ûú¸ü®ÖÖ Æîü •ÖîÃÖÖ ×Ûú ®Öß“Öê פüÜÖÖµÖÖ ÝÖµÖÖ Æîü … ˆ¤üÖÆü¸üÞÖ : •Ö²Ö×Ûúú(C) ÃÖÆüß ˆ¢Ö¸ü Æîü … 5. ¯ÖÏ¿®ÖÖë Ûêú ˆ¢Ö¸ü Ûêú¾Ö»Ö ¯ÖÏ¿®Ö ¯Ö¡Ö I Ûêú †®¤ü¸ü פüµÖê ÝÖµÖê OMR ¯Ö¡ÖÛú ¯Ö¸ü Æüß †Ó×ÛúŸÖ Ûú¸ü®Öê Æïü … µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü פüµÖê ÝÖµÖê ¾Öé¢Ö Ûêú †»ÖÖ¾ÖÖ ×ÛúÃÖß †®µÖ ãÖÖ®Ö ¯Ö¸ü ˆ¢Ö¸ü דÖÅ®ÖÖÓ×ÛúŸÖ Ûú¸üŸÖê Æïü, ŸÖÖê ˆÃÖÛúÖ ´Ö滵ÖÖÓÛú®Ö ®ÖÆüà ÆüÖêÝÖÖ … 6. †®¤ü¸ü פüµÖê ÝÖµÖê ×®Ö¤ìü¿ÖÖë ÛúÖê ¬µÖÖ®Ö¯Öæ¾ÖÔÛú ¯ÖœÌëü … 7. Ûú““ÖÖ ÛúÖ´Ö (Rough Work) ‡ÃÖ ¯Öã×ßÖÛúÖ Ûêú †×®ŸÖ´Ö ¯Öéšü ¯Ö¸ü Ûú¸ëü … 8. µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü ×®ÖµÖŸÖ Ã£ÖÖ®Ö Ûêú †»ÖÖ¾ÖÖ †¯Ö®ÖÖ ®ÖÖ´Ö, ¸üÖê»Ö ®Ö´²Ö¸ü, ±úÖê®Ö ®Ö´²Ö¸ü µÖÖ ÛúÖê‡Ô ³Öß ‹êÃÖÖ ×“ÖÅ®Ö ×•ÖÃÖÃÖê †Ö¯ÖÛúß ¯ÖÆü“ÖÖ®Ö ÆüÖê ÃÖÛêú, †Ó×ÛúŸÖ Ûú¸üŸÖê Æïü †£Ö¾ÖÖ †³Ö¦ü ³ÖÖÂÖÖ ÛúÖ ¯ÖϵÖÖêÝÖ Ûú¸üŸÖê Æïü, µÖÖ ÛúÖê‡Ô †®µÖ †®Öã×“ÖŸÖ ÃÖÖ¬Ö®Ö ÛúÖ ¯ÖϵÖÖêÝÖ Ûú¸üŸÖê Æïü, ŸÖÖê ¯Ö¸üßõÖÖ Ûêú ×»ÖµÖê †µÖÖêÝµÖ ‘ÖÖê×ÂÖŸÖ ×ÛúµÖê •ÖÖ ÃÖÛúŸÖê Æïü … 9. †Ö¯ÖÛúÖê ¯Ö¸üßõÖÖ ÃÖ´ÖÖ¯ŸÖ ÆüÖê®Öê ¯Ö¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ‹¾ÖÓ ´Öæ»Ö OMR ¯Ö¡ÖÛú ×®Ö¸üßõÖÛú ´ÖÆüÖê¤üµÖ ÛúÖê »ÖÖî™üÖ®ÖÖ †Ö¾Ö¿µÖÛú Æîü †Öî¸ü ¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ Ûêú ²ÖÖ¤ü ˆÃÖê †¯Ö®Öê ÃÖÖ£Ö ¯Ö¸üßõÖÖ ³Ö¾Ö®Ö ÃÖê ²ÖÖÆü¸ü ®Ö »ÖêÛú¸ü •ÖÖµÖë … ÆüÖ»ÖÖÓ×Ûú †Ö¯Ö ¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ ¯Ö¸ü OMR ¯Ö¡ÖÛú Ûúß ›ãü¯»ÖßÛêú™ü ¯ÖÏ×ŸÖ †¯Ö®Öê ÃÖÖ£Ö »Öê •ÖÖ ÃÖÛúŸÖê Æïü … 10. Ûêú¾Ö»Ö ®Öß»Öê/ÛúÖ»Öê ²ÖÖ»Ö ¯¾ÖÖ‡Õ™ü ¯Öê®Ö ÛúÖ Æüß ‡ÃŸÖê´ÖÖ»Ö Ûú¸ëü … 11. ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü ÛúÖ ÃÖÓÝÖÞÖÛú (Ûîú»ÖÛãú»Öê™ü¸ü) µÖÖ »ÖÖÝÖ ™êü²Ö»Ö †Öפü ÛúÖ ¯ÖϵÖÖêÝÖ ¾ÖÙ•ÖŸÖ Æîü … 12. ÝÖ»ÖŸÖ ˆ¢Ö¸üÖë Ûêú ×»Ö‹ ÛúÖê‡Ô †ÓÛú ÛúÖ™êü ®ÖÆüà •ÖÖ‹ÑÝÖê … [Maximum Marks : 100 Time : 1 1 / 4 hours] PAPER-II MASS COMMUNICATION & JOURNALISM (To be filled by the Candidate) Signature and Name of Invigilator OMR Sheet No. : ............................................... Roll No. (In words) 1. (Signature) __________________________ (Name) ____________________________ 2. (Signature) __________________________ (Name) ____________________________ Roll No.________________________________ 6 3 (In figures as per admission card) J 1 2 Page 2 1. Write your roll number in the space provided on the top of this page. 2. This paper consists of fifty multiple-choice type of questions. 3. At the commencement of examination, the question booklet will be given to you. In the first 5 minutes, you are requested to open the booklet and compulsorily examine it as below : (i) To have access to the Question Booklet, tear off the paper seal on the edge of this cover page. Do not accept a booklet without sticker-seal and do not accept an open booklet. (ii) Tally the number of pages and number of questions in the booklet with the information printed on the cover page. Faulty booklets due to pages/questions missing or duplicate or not in serial order or any other discrepancy should be got replaced immediately by a correct booklet from the invigilator within the period of 5 minutes. Afterwards, neither the Question Booklet will be replaced nor any extra time will be given. (iii) After this verification is over, the OMR Sheet Number should be entered on this Test Booklet. 4. Each item has four alternative responses marked (A), (B), (C) and (D). Y ou have to darken the circle as indicated below on the correct response against each item. Example : where (C) is the correct response. 5. Y our responses to the items are to be indicated in the OMR Sheet given inside the Paper I Booklet only. If you mark at any place other than in the circle in the OMR Sheet, it will not be evaluated. 6. Read instructions given inside carefully. 7. Rough Work is to be done in the end of this booklet. 8. If you write your Name, Roll Number, Phone Number or put any mark on any part of the OMR Sheet, except for the space allotted for the relevant entries, which may disclose your identity, or use abusive language or employ any other unfair means, you will render yourself liable to disqualification. 9. You have to return the test question booklet and Original OMR Sheet to the invigilators at the end of the examination compulsorily and must not carry it with you outside the Examination Hall. You are, however, allowed to carry duplicate copy of OMR Sheet on conclusion of examination. 10. Use only Blue/Black Ball point pen. 11. Use of any calculator or log table etc., is prohibited. 12. There is no negative marks for incorrect answers. Number of Pages in this Booklet : 16 Number of Questions in this Booklet : 50 Instructions for the Candidates ¯Ö¸üßõÖÖÙ£ÖµÖÖë Ûêú ×»Ö‹ ×®Ö¤ìü¿Ö J-63-12 1 P.T.O. 1. ¯ÖÆü»Öê ¯Öéšü Ûêú ‰ú¯Ö¸ü ×®ÖµÖŸÖ Ã£ÖÖ®Ö ¯Ö¸ü †¯Ö®ÖÖ ¸üÖê»Ö ®Ö´²Ö¸ü ×»Ö×ÜÖ‹ … 2. ‡ÃÖ ¯ÖÏ¿®Ö-¯Ö¡Ö ´Öë ¯Ö“ÖÖÃÖ ²ÖÆãü×¾ÖÛú»¯ÖßµÖ ¯ÖÏ¿®Ö Æïü … 3. ¯Ö¸üßõÖÖ ¯ÖÏÖ¸ü´³Ö ÆüÖê®Öê ¯Ö¸ü, ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ †Ö¯ÖÛúÖê ¤êü ¤üß •ÖÖµÖêÝÖß … ¯ÖÆü»Öê ¯ÖÖÑ“Ö ×´Ö®Ö™ü †Ö¯ÖÛúÖê ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê ŸÖ£ÖÖ ˆÃÖÛúß ×®Ö´®Ö×»Ö×ÜÖŸÖ •ÖÖÑ“Ö Ûêú ×»Ö‹ פüµÖê •ÖÖµÖëÝÖê, וÖÃÖÛúß •ÖÖÑ“Ö †Ö¯ÖÛúÖê †¾Ö¿µÖ Ûú¸ü®Öß Æîü : (i) ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê Ûêú ×»Ö‹ ˆÃÖÛêú Ûú¾Ö¸ü ¯Öê•Ö ¯Ö¸ü »ÖÝÖß ÛúÖÝÖ•Ö Ûúß ÃÖᯙ ÛúÖê ±úÖ›Ìü »Öë … ÜÖã»Öß Æãü‡Ô µÖÖ ×²Ö®ÖÖ Ã™üßÛú¸ü-ÃÖᯙ Ûúß ¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü … (ii) Ûú¾Ö¸ü ¯Öéšü ¯Ö¸ü ”û¯Öê ×®Ö¤ìü¿ÖÖ®ÖãÃÖÖ¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ Ûêú ¯Öéšü ŸÖ£ÖÖ ¯ÖÏ¿®ÖÖë Ûúß ÃÖÓܵÖÖ ÛúÖê †“”ûß ŸÖ¸üÆü “ÖîÛú Ûú¸ü »Öë ×Ûú µÖê ¯Öæ¸êü Æïü … ¤üÖêÂÖ¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ ×•Ö®Ö´Öë ¯Öéšü/¯ÖÏ¿®Ö Ûú´Ö ÆüÖë µÖÖ ¤ãü²ÖÖ¸üÖ †Ö ÝÖµÖê ÆüÖë µÖÖ ÃÖß׸üµÖ»Ö ´Öë ®Ö ÆüÖë †£ÖÖÔŸÖË ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü Ûúß ¡Öã×™ü¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü ŸÖ£ÖÖ ˆÃÖß ÃÖ´ÖµÖ ˆÃÖê »ÖÖî™üÖÛú¸ü ˆÃÖÛêú ãÖÖ®Ö ¯Ö¸ü ¤æüÃÖ¸üß ÃÖÆüß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ »Öê »Öë … ‡ÃÖÛêú ×»Ö‹ †Ö¯ÖÛúÖê ¯ÖÖÑ“Ö ×´Ö®Ö™ü פüµÖê •ÖÖµÖëÝÖê … ˆÃÖÛêú ²ÖÖ¤ü ®Ö ŸÖÖê †Ö¯ÖÛúß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ¾ÖÖ¯ÖÃÖ »Öß •ÖÖµÖêÝÖß †Öî¸ü ®Ö Æüß †Ö¯ÖÛúÖê †×ŸÖ׸üŒŸÖ ÃÖ´ÖµÖ ×¤üµÖÖ •ÖÖµÖêÝÖÖ … (iii) ‡ÃÖ •ÖÖÑ“Ö Ûêú ²ÖÖ¤ü OMR ¯Ö¡ÖÛú Ûúß ÛÎú´Ö ÃÖÓܵÖÖ ‡ÃÖ ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ¯Ö¸ü †Ó×ÛúŸÖ Ûú¸ü ¤ëü … 4. ¯ÖÏŸµÖêÛú ¯ÖÏ¿®Ö Ûêú ×»Ö‹ “ÖÖ¸ü ˆ¢Ö¸ü ×¾ÖÛú»¯Ö (A), (B), (C) ŸÖ£ÖÖ (D) פüµÖê ÝÖµÖê Æïü … †Ö¯ÖÛúÖê ÃÖÆüß ˆ¢Ö¸ü Ûêú ¾Öé¢Ö ÛúÖê ¯Öê®Ö ÃÖê ³Ö¸üÛú¸ü ÛúÖ»ÖÖ Ûú¸ü®ÖÖ Æîü •ÖîÃÖÖ ×Ûú ®Öß“Öê פüÜÖÖµÖÖ ÝÖµÖÖ Æîü … ˆ¤üÖÆü¸üÞÖ : •Ö²Ö×Ûúú(C) ÃÖÆüß ˆ¢Ö¸ü Æîü … 5. ¯ÖÏ¿®ÖÖë Ûêú ˆ¢Ö¸ü Ûêú¾Ö»Ö ¯ÖÏ¿®Ö ¯Ö¡Ö I Ûêú †®¤ü¸ü פüµÖê ÝÖµÖê OMR ¯Ö¡ÖÛú ¯Ö¸ü Æüß †Ó×ÛúŸÖ Ûú¸ü®Öê Æïü … µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü פüµÖê ÝÖµÖê ¾Öé¢Ö Ûêú †»ÖÖ¾ÖÖ ×ÛúÃÖß †®µÖ ãÖÖ®Ö ¯Ö¸ü ˆ¢Ö¸ü דÖÅ®ÖÖÓ×ÛúŸÖ Ûú¸üŸÖê Æïü, ŸÖÖê ˆÃÖÛúÖ ´Ö滵ÖÖÓÛú®Ö ®ÖÆüà ÆüÖêÝÖÖ … 6. †®¤ü¸ü פüµÖê ÝÖµÖê ×®Ö¤ìü¿ÖÖë ÛúÖê ¬µÖÖ®Ö¯Öæ¾ÖÔÛú ¯ÖœÌëü … 7. Ûú““ÖÖ ÛúÖ´Ö (Rough Work) ‡ÃÖ ¯Öã×ßÖÛúÖ Ûêú †×®ŸÖ´Ö ¯Öéšü ¯Ö¸ü Ûú¸ëü … 8. µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü ×®ÖµÖŸÖ Ã£ÖÖ®Ö Ûêú †»ÖÖ¾ÖÖ †¯Ö®ÖÖ ®ÖÖ´Ö, ¸üÖê»Ö ®Ö´²Ö¸ü, ±úÖê®Ö ®Ö´²Ö¸ü µÖÖ ÛúÖê‡Ô ³Öß ‹êÃÖÖ ×“ÖÅ®Ö ×•ÖÃÖÃÖê †Ö¯ÖÛúß ¯ÖÆü“ÖÖ®Ö ÆüÖê ÃÖÛêú, †Ó×ÛúŸÖ Ûú¸üŸÖê Æïü †£Ö¾ÖÖ †³Ö¦ü ³ÖÖÂÖÖ ÛúÖ ¯ÖϵÖÖêÝÖ Ûú¸üŸÖê Æïü, µÖÖ ÛúÖê‡Ô †®µÖ †®Öã×“ÖŸÖ ÃÖÖ¬Ö®Ö ÛúÖ ¯ÖϵÖÖêÝÖ Ûú¸üŸÖê Æïü, ŸÖÖê ¯Ö¸üßõÖÖ Ûêú ×»ÖµÖê †µÖÖêÝµÖ ‘ÖÖê×ÂÖŸÖ ×ÛúµÖê •ÖÖ ÃÖÛúŸÖê Æïü … 9. †Ö¯ÖÛúÖê ¯Ö¸üßõÖÖ ÃÖ´ÖÖ¯ŸÖ ÆüÖê®Öê ¯Ö¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ‹¾ÖÓ ´Öæ»Ö OMR ¯Ö¡ÖÛú ×®Ö¸üßõÖÛú ´ÖÆüÖê¤üµÖ ÛúÖê »ÖÖî™üÖ®ÖÖ †Ö¾Ö¿µÖÛú Æîü †Öî¸ü ¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ Ûêú ²ÖÖ¤ü ˆÃÖê †¯Ö®Öê ÃÖÖ£Ö ¯Ö¸üßõÖÖ ³Ö¾Ö®Ö ÃÖê ²ÖÖÆü¸ü ®Ö »ÖêÛú¸ü •ÖÖµÖë … ÆüÖ»ÖÖÓ×Ûú †Ö¯Ö ¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ ¯Ö¸ü OMR ¯Ö¡ÖÛú Ûúß ›ãü¯»ÖßÛêú™ü ¯ÖÏ×ŸÖ †¯Ö®Öê ÃÖÖ£Ö »Öê •ÖÖ ÃÖÛúŸÖê Æïü … 10. Ûêú¾Ö»Ö ®Öß»Öê/ÛúÖ»Öê ²ÖÖ»Ö ¯¾ÖÖ‡Õ™ü ¯Öê®Ö ÛúÖ Æüß ‡ÃŸÖê´ÖÖ»Ö Ûú¸ëü … 11. ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü ÛúÖ ÃÖÓÝÖÞÖÛú (Ûîú»ÖÛãú»Öê™ü¸ü) µÖÖ »ÖÖÝÖ ™êü²Ö»Ö †Öפü ÛúÖ ¯ÖϵÖÖêÝÖ ¾ÖÙ•ÖŸÖ Æîü … 12. ÝÖ»ÖŸÖ ˆ¢Ö¸üÖë Ûêú ×»Ö‹ ÛúÖê‡Ô †ÓÛú ÛúÖ™êü ®ÖÆüà •ÖÖ‹ÑÝÖê … [Maximum Marks : 100 Time : 1 1 / 4 hours] PAPER-II MASS COMMUNICATION & JOURNALISM (To be filled by the Candidate) Signature and Name of Invigilator OMR Sheet No. : ............................................... Roll No. (In words) 1. (Signature) __________________________ (Name) ____________________________ 2. (Signature) __________________________ (Name) ____________________________ Roll No.________________________________ 6 3 (In figures as per admission card) J 1 2 Paper-II 1 J-63-12 1. The Shannon and Weaver model of communication is : (A) Modular (B) Circular (C) Linear (D) Non-linear 2. The medium that has the widest reach in India is : (A) Print (B) Radio (C) Television (D) Internet 3. The Surgeon-General’s report focussed on the impact of television violence on (A) youth (B) women (C) children (D) ethnic minorities 4. The ‘Limited effects’ model of mass communication was a counter to (A) ABX model (B) Circular model (C) Diffusion model (D) Hypodermic needle model 5. The issue of monopoly press was debated extensively during the Prime Ministership of (A) Jawaharlal Nehru (B) Indira Gandhi (C) I. K. Gujral (D) H. D. Deve Gowda 6. The code of ethics drawn in 1978 was a form of self-censorship by (A) the Indian Languages Newspaper Association (B) the Advertising Standards Council of India. (C) The All-India Newspaper Editors’ Conference (D) The Editors’ Guild 7. A licence in copyright matters creates in the license (A) public right (B) personal right (C) proprietory right (D) statutory right 8. The distinction of being the editor of two major English newspapers, The Times of India and the Statesman was held by (A) Robert Knight (B) James Bryce (C) Peter Reed (D) Rudyard Kipling 9. The community radio concept is identified with (A) broadcasting (B) narrowcasting (C) personal casting (D) podcasting 10. One of the major recommendations of the First Press Commission of India was I introduction of (A) Price-page schedule (B) Right to Information Act (C) Press freedom as a constitutional guarantee (D) Codification of journalistic privileges 11. The communication theory of developmental communication emphasized (A) top-down communication (B) mechanistic communication (C) epistemological approach (D) extensive demonstrations 12. A strategy that is integrated into communication for development is (A) religious lecture (B) social marketing (C) propaganda (D) rural publicity MASS COMMUNICATION & JOURNALISM Paper – II Note : This paper contains fifty (50) objective type questions of two (2) marks each. All the questions are compulsory. JUNE-2012 UGC NET/JRF Page 3 1. Write your roll number in the space provided on the top of this page. 2. This paper consists of fifty multiple-choice type of questions. 3. At the commencement of examination, the question booklet will be given to you. In the first 5 minutes, you are requested to open the booklet and compulsorily examine it as below : (i) To have access to the Question Booklet, tear off the paper seal on the edge of this cover page. Do not accept a booklet without sticker-seal and do not accept an open booklet. (ii) Tally the number of pages and number of questions in the booklet with the information printed on the cover page. Faulty booklets due to pages/questions missing or duplicate or not in serial order or any other discrepancy should be got replaced immediately by a correct booklet from the invigilator within the period of 5 minutes. Afterwards, neither the Question Booklet will be replaced nor any extra time will be given. (iii) After this verification is over, the OMR Sheet Number should be entered on this Test Booklet. 4. Each item has four alternative responses marked (A), (B), (C) and (D). Y ou have to darken the circle as indicated below on the correct response against each item. Example : where (C) is the correct response. 5. Y our responses to the items are to be indicated in the OMR Sheet given inside the Paper I Booklet only. If you mark at any place other than in the circle in the OMR Sheet, it will not be evaluated. 6. Read instructions given inside carefully. 7. Rough Work is to be done in the end of this booklet. 8. If you write your Name, Roll Number, Phone Number or put any mark on any part of the OMR Sheet, except for the space allotted for the relevant entries, which may disclose your identity, or use abusive language or employ any other unfair means, you will render yourself liable to disqualification. 9. You have to return the test question booklet and Original OMR Sheet to the invigilators at the end of the examination compulsorily and must not carry it with you outside the Examination Hall. You are, however, allowed to carry duplicate copy of OMR Sheet on conclusion of examination. 10. Use only Blue/Black Ball point pen. 11. Use of any calculator or log table etc., is prohibited. 12. There is no negative marks for incorrect answers. Number of Pages in this Booklet : 16 Number of Questions in this Booklet : 50 Instructions for the Candidates ¯Ö¸üßõÖÖÙ£ÖµÖÖë Ûêú ×»Ö‹ ×®Ö¤ìü¿Ö J-63-12 1 P.T.O. 1. ¯ÖÆü»Öê ¯Öéšü Ûêú ‰ú¯Ö¸ü ×®ÖµÖŸÖ Ã£ÖÖ®Ö ¯Ö¸ü †¯Ö®ÖÖ ¸üÖê»Ö ®Ö´²Ö¸ü ×»Ö×ÜÖ‹ … 2. ‡ÃÖ ¯ÖÏ¿®Ö-¯Ö¡Ö ´Öë ¯Ö“ÖÖÃÖ ²ÖÆãü×¾ÖÛú»¯ÖßµÖ ¯ÖÏ¿®Ö Æïü … 3. ¯Ö¸üßõÖÖ ¯ÖÏÖ¸ü´³Ö ÆüÖê®Öê ¯Ö¸ü, ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ †Ö¯ÖÛúÖê ¤êü ¤üß •ÖÖµÖêÝÖß … ¯ÖÆü»Öê ¯ÖÖÑ“Ö ×´Ö®Ö™ü †Ö¯ÖÛúÖê ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê ŸÖ£ÖÖ ˆÃÖÛúß ×®Ö´®Ö×»Ö×ÜÖŸÖ •ÖÖÑ“Ö Ûêú ×»Ö‹ פüµÖê •ÖÖµÖëÝÖê, וÖÃÖÛúß •ÖÖÑ“Ö †Ö¯ÖÛúÖê †¾Ö¿µÖ Ûú¸ü®Öß Æîü : (i) ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê Ûêú ×»Ö‹ ˆÃÖÛêú Ûú¾Ö¸ü ¯Öê•Ö ¯Ö¸ü »ÖÝÖß ÛúÖÝÖ•Ö Ûúß ÃÖᯙ ÛúÖê ±úÖ›Ìü »Öë … ÜÖã»Öß Æãü‡Ô µÖÖ ×²Ö®ÖÖ Ã™üßÛú¸ü-ÃÖᯙ Ûúß ¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü … (ii) Ûú¾Ö¸ü ¯Öéšü ¯Ö¸ü ”û¯Öê ×®Ö¤ìü¿ÖÖ®ÖãÃÖÖ¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ Ûêú ¯Öéšü ŸÖ£ÖÖ ¯ÖÏ¿®ÖÖë Ûúß ÃÖÓܵÖÖ ÛúÖê †“”ûß ŸÖ¸üÆü “ÖîÛú Ûú¸ü »Öë ×Ûú µÖê ¯Öæ¸êü Æïü … ¤üÖêÂÖ¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ ×•Ö®Ö´Öë ¯Öéšü/¯ÖÏ¿®Ö Ûú´Ö ÆüÖë µÖÖ ¤ãü²ÖÖ¸üÖ †Ö ÝÖµÖê ÆüÖë µÖÖ ÃÖß׸üµÖ»Ö ´Öë ®Ö ÆüÖë †£ÖÖÔŸÖË ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü Ûúß ¡Öã×™ü¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü ŸÖ£ÖÖ ˆÃÖß ÃÖ´ÖµÖ ˆÃÖê »ÖÖî™üÖÛú¸ü ˆÃÖÛêú ãÖÖ®Ö ¯Ö¸ü ¤æüÃÖ¸üß ÃÖÆüß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ »Öê »Öë … ‡ÃÖÛêú ×»Ö‹ †Ö¯ÖÛúÖê ¯ÖÖÑ“Ö ×´Ö®Ö™ü פüµÖê •ÖÖµÖëÝÖê … ˆÃÖÛêú ²ÖÖ¤ü ®Ö ŸÖÖê †Ö¯ÖÛúß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ¾ÖÖ¯ÖÃÖ »Öß •ÖÖµÖêÝÖß †Öî¸ü ®Ö Æüß †Ö¯ÖÛúÖê †×ŸÖ׸üŒŸÖ ÃÖ´ÖµÖ ×¤üµÖÖ •ÖÖµÖêÝÖÖ … (iii) ‡ÃÖ •ÖÖÑ“Ö Ûêú ²ÖÖ¤ü OMR ¯Ö¡ÖÛú Ûúß ÛÎú´Ö ÃÖÓܵÖÖ ‡ÃÖ ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ¯Ö¸ü †Ó×ÛúŸÖ Ûú¸ü ¤ëü … 4. ¯ÖÏŸµÖêÛú ¯ÖÏ¿®Ö Ûêú ×»Ö‹ “ÖÖ¸ü ˆ¢Ö¸ü ×¾ÖÛú»¯Ö (A), (B), (C) ŸÖ£ÖÖ (D) פüµÖê ÝÖµÖê Æïü … †Ö¯ÖÛúÖê ÃÖÆüß ˆ¢Ö¸ü Ûêú ¾Öé¢Ö ÛúÖê ¯Öê®Ö ÃÖê ³Ö¸üÛú¸ü ÛúÖ»ÖÖ Ûú¸ü®ÖÖ Æîü •ÖîÃÖÖ ×Ûú ®Öß“Öê פüÜÖÖµÖÖ ÝÖµÖÖ Æîü … ˆ¤üÖÆü¸üÞÖ : •Ö²Ö×Ûúú(C) ÃÖÆüß ˆ¢Ö¸ü Æîü … 5. ¯ÖÏ¿®ÖÖë Ûêú ˆ¢Ö¸ü Ûêú¾Ö»Ö ¯ÖÏ¿®Ö ¯Ö¡Ö I Ûêú †®¤ü¸ü פüµÖê ÝÖµÖê OMR ¯Ö¡ÖÛú ¯Ö¸ü Æüß †Ó×ÛúŸÖ Ûú¸ü®Öê Æïü … µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü פüµÖê ÝÖµÖê ¾Öé¢Ö Ûêú †»ÖÖ¾ÖÖ ×ÛúÃÖß †®µÖ ãÖÖ®Ö ¯Ö¸ü ˆ¢Ö¸ü דÖÅ®ÖÖÓ×ÛúŸÖ Ûú¸üŸÖê Æïü, ŸÖÖê ˆÃÖÛúÖ ´Ö滵ÖÖÓÛú®Ö ®ÖÆüà ÆüÖêÝÖÖ … 6. †®¤ü¸ü פüµÖê ÝÖµÖê ×®Ö¤ìü¿ÖÖë ÛúÖê ¬µÖÖ®Ö¯Öæ¾ÖÔÛú ¯ÖœÌëü … 7. Ûú““ÖÖ ÛúÖ´Ö (Rough Work) ‡ÃÖ ¯Öã×ßÖÛúÖ Ûêú †×®ŸÖ´Ö ¯Öéšü ¯Ö¸ü Ûú¸ëü … 8. µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü ×®ÖµÖŸÖ Ã£ÖÖ®Ö Ûêú †»ÖÖ¾ÖÖ †¯Ö®ÖÖ ®ÖÖ´Ö, ¸üÖê»Ö ®Ö´²Ö¸ü, ±úÖê®Ö ®Ö´²Ö¸ü µÖÖ ÛúÖê‡Ô ³Öß ‹êÃÖÖ ×“ÖÅ®Ö ×•ÖÃÖÃÖê †Ö¯ÖÛúß ¯ÖÆü“ÖÖ®Ö ÆüÖê ÃÖÛêú, †Ó×ÛúŸÖ Ûú¸üŸÖê Æïü †£Ö¾ÖÖ †³Ö¦ü ³ÖÖÂÖÖ ÛúÖ ¯ÖϵÖÖêÝÖ Ûú¸üŸÖê Æïü, µÖÖ ÛúÖê‡Ô †®µÖ †®Öã×“ÖŸÖ ÃÖÖ¬Ö®Ö ÛúÖ ¯ÖϵÖÖêÝÖ Ûú¸üŸÖê Æïü, ŸÖÖê ¯Ö¸üßõÖÖ Ûêú ×»ÖµÖê †µÖÖêÝµÖ ‘ÖÖê×ÂÖŸÖ ×ÛúµÖê •ÖÖ ÃÖÛúŸÖê Æïü … 9. †Ö¯ÖÛúÖê ¯Ö¸üßõÖÖ ÃÖ´ÖÖ¯ŸÖ ÆüÖê®Öê ¯Ö¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ‹¾ÖÓ ´Öæ»Ö OMR ¯Ö¡ÖÛú ×®Ö¸üßõÖÛú ´ÖÆüÖê¤üµÖ ÛúÖê »ÖÖî™üÖ®ÖÖ †Ö¾Ö¿µÖÛú Æîü †Öî¸ü ¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ Ûêú ²ÖÖ¤ü ˆÃÖê †¯Ö®Öê ÃÖÖ£Ö ¯Ö¸üßõÖÖ ³Ö¾Ö®Ö ÃÖê ²ÖÖÆü¸ü ®Ö »ÖêÛú¸ü •ÖÖµÖë … ÆüÖ»ÖÖÓ×Ûú †Ö¯Ö ¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ ¯Ö¸ü OMR ¯Ö¡ÖÛú Ûúß ›ãü¯»ÖßÛêú™ü ¯ÖÏ×ŸÖ †¯Ö®Öê ÃÖÖ£Ö »Öê •ÖÖ ÃÖÛúŸÖê Æïü … 10. Ûêú¾Ö»Ö ®Öß»Öê/ÛúÖ»Öê ²ÖÖ»Ö ¯¾ÖÖ‡Õ™ü ¯Öê®Ö ÛúÖ Æüß ‡ÃŸÖê´ÖÖ»Ö Ûú¸ëü … 11. ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü ÛúÖ ÃÖÓÝÖÞÖÛú (Ûîú»ÖÛãú»Öê™ü¸ü) µÖÖ »ÖÖÝÖ ™êü²Ö»Ö †Öפü ÛúÖ ¯ÖϵÖÖêÝÖ ¾ÖÙ•ÖŸÖ Æîü … 12. ÝÖ»ÖŸÖ ˆ¢Ö¸üÖë Ûêú ×»Ö‹ ÛúÖê‡Ô †ÓÛú ÛúÖ™êü ®ÖÆüà •ÖÖ‹ÑÝÖê … [Maximum Marks : 100 Time : 1 1 / 4 hours] PAPER-II MASS COMMUNICATION & JOURNALISM (To be filled by the Candidate) Signature and Name of Invigilator OMR Sheet No. : ............................................... Roll No. (In words) 1. (Signature) __________________________ (Name) ____________________________ 2. (Signature) __________________________ (Name) ____________________________ Roll No.________________________________ 6 3 (In figures as per admission card) J 1 2 Paper-II 1 J-63-12 1. The Shannon and Weaver model of communication is : (A) Modular (B) Circular (C) Linear (D) Non-linear 2. The medium that has the widest reach in India is : (A) Print (B) Radio (C) Television (D) Internet 3. The Surgeon-General’s report focussed on the impact of television violence on (A) youth (B) women (C) children (D) ethnic minorities 4. The ‘Limited effects’ model of mass communication was a counter to (A) ABX model (B) Circular model (C) Diffusion model (D) Hypodermic needle model 5. The issue of monopoly press was debated extensively during the Prime Ministership of (A) Jawaharlal Nehru (B) Indira Gandhi (C) I. K. Gujral (D) H. D. Deve Gowda 6. The code of ethics drawn in 1978 was a form of self-censorship by (A) the Indian Languages Newspaper Association (B) the Advertising Standards Council of India. (C) The All-India Newspaper Editors’ Conference (D) The Editors’ Guild 7. A licence in copyright matters creates in the license (A) public right (B) personal right (C) proprietory right (D) statutory right 8. The distinction of being the editor of two major English newspapers, The Times of India and the Statesman was held by (A) Robert Knight (B) James Bryce (C) Peter Reed (D) Rudyard Kipling 9. The community radio concept is identified with (A) broadcasting (B) narrowcasting (C) personal casting (D) podcasting 10. One of the major recommendations of the First Press Commission of India was I introduction of (A) Price-page schedule (B) Right to Information Act (C) Press freedom as a constitutional guarantee (D) Codification of journalistic privileges 11. The communication theory of developmental communication emphasized (A) top-down communication (B) mechanistic communication (C) epistemological approach (D) extensive demonstrations 12. A strategy that is integrated into communication for development is (A) religious lecture (B) social marketing (C) propaganda (D) rural publicity MASS COMMUNICATION & JOURNALISM Paper – II Note : This paper contains fifty (50) objective type questions of two (2) marks each. All the questions are compulsory. JUNE-2012 UGC NET/JRF J-63-12 2 Paper-II 1. ÃÖÓ“ÖÖ¸ü ÛúÖ ¿Öî®Ö®Ö ‹¾ÖÓ ¾Öî²Ö¸ü ´ÖÖò›ü»Ö Æîü (A) ´ÖÖò›ËüµÖæ»Ö¸ü (B) ÃÖÛãÔú»Ö¸ü (C) ×»Ö×®ÖµÖ¸ü (D) ®ÖÖò®Ö-×»Ö×®ÖµÖ¸ü 2. ¾ÖÆü ´ÖÖ¬µÖ´Ö וÖÃÖÛúÖ ³ÖÖ¸üŸÖ ´Öë ÃÖ¾ÖÖÔ׬ÖÛú ¯ÖÆãÑü“Ö Æîü (A) ´Öã¦üÞÖ (B) ¸êü×›üµÖÖê (C) ™êü»Öß×¾Ö•Ö®Ö (D) ‡®™ü¸ü®Öê™ü 3. ÃÖ•ÖÔ®Ö •Ö®Ö¸ü»Ö ׸ü¯ÖÖê™Ôü ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ×Ûú®Ö ¯Ö¸ü ™êü»Öß×¾Ö•Ö®Ö Ûêú ¯ÖϳÖÖ¾Ö ¯Ö¸ü ¯ÖÏÛúÖ¿Ö ›üÖ»ÖŸÖÖ Æîü ? (A) µÖã¾ÖÖ†Öë (B) ´Ö×Æü»ÖÖ†Öë (C) ²Ö““ÖÖë (D) ´ÖÖ®Ö¾Ö•ÖÖ×ŸÖ Ûêú †»¯ÖÃÖÓܵÖÛúÖë ¯Ö¸ü 4. •Ö®ÖÃÖÓ“ÖÖ¸ü ÛúÖ “×»Ö×´Ö™êü›ü ‡±êúŒ™ü ´ÖÖò›ü»Ö” ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ×ÛúÃÖ ´ÖÖò›ü»Ö ÛúÖ ¯ÖÏןֻÖÖê´Ö £ÖÖ ? (A) ‹ ²Öß ‹ŒÃÖ ´ÖÖò›ü»Ö ÛúÖ … (B) ÃÖÛãÔú»Ö¸ü ´ÖÖò›ü»Ö ÛúÖ … (C) ×›ü°µÖæ•Ö®Ö ´ÖÖò›ü»Ö ÛúÖ … (D) ÆüÖ‡¯ÖÖê›ü¸ü×´ÖÛú ×®Ö›Ëü»Ö ´ÖÖò›ü»Ö ÛúÖ … 5. ×ÛúÃÖ ¯ÖϬÖÖ®Ö´ÖÓ¡Öß Ûêú ÛúÖ»Ö ´Öë “¯ÖÏêÃÖ Ûêú þÖÖ×´ÖŸ¾Ö” ´Öã§êü ¯Ö¸ü ÝÖÆü®Ö “Ö“ÖÖÔ ÆãüµÖß £Öß ? (A) •Ö¾ÖÖÆü¸ü»ÖÖ»Ö ®ÖêÆüºþ (B) ‡Óפü¸üÖ ÝÖÖÓ¬Öß (C) †Ö‡Ô.Ûêú. ÝÖã•Ö¸üÖ»Ö (D) ‹“Ö.›üß. ¤êü¾ÖÝÖÖî›ÌüÖ 6. 1978 ´Öë ÃÖê»±ú ÃÖë¿Ö¸ü×¿Ö¯Ö Ûêú ºþ¯Ö ´Öë ®ÖîןÖÛú- ÃÖÓ×ÆüŸÖÖ ×ÛúÃÖÛêú «üÖ¸üÖ †ÖÈüŸÖ Ûúß ÝÖµÖß £Öß ? (A) ¤ü ‡Ó×›üµÖ®Ö »ÖïݾÖê•Öê•Ö ®µÖæ•Ö¯Öê¯Ö¸ü ‹ÃÖÖê×ÃÖ‹¿Ö®Ö (B) ³ÖÖ¸üŸÖßµÖ ×¾Ö–ÖÖ¯Ö®Ö ´ÖÖ®ÖÛú ¯Ö׸üÂÖ¤ü (C) פü †Öò»Ö ‡×Þ›üµÖÖ ®µÖæ•Ö¯Öê¯Ö¸ü ‹×›ü™üÃÖÔ ÛúÖò®±Ïêú®ÃÖ (D) ¤ü ‹×›ü™ü¸ü ×ÝÖ»›ü 7. ÛúÖò¯Ö߸üÖ‡™ü ×¾ÖÂÖµÖÖë ´Öë »ÖÖ‡ÃÖëÃÖ †®Öã–ÖׯŸÖ ¬ÖÖ¸üÛúÖë Ûêú ¯ÖÖÃÖ ×ÛúÃÖ ºþ¯Ö ´Öë ÃÖé×•ÖŸÖ Ûúß •ÖÖŸÖß Æîü ? (A) •Ö®Ö-†×¬ÖÛúÖ¸ü (B) ¾µÖ׌ŸÖÝÖŸÖ †×¬ÖÛúÖ¸ü (C) ´ÖÖ×»ÖÛúÖ®ÖÖ †×¬ÖÛúÖ¸ü (D) ÃÖÓ¾Öî¬ÖÖ×®ÖÛú †×¬ÖÛúÖ¸ü 8. ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ×ÛúÃÖê ¤üÖê †ÓÝÖÏê•Öß †ÜÖ²ÖÖ¸üÖë “¤ü ™üÖ‡´ÃÖ †Öò±ú ‡Ó×›üµÖÖ” ŸÖ£ÖÖ “Ùêü™ËüÃÖ´Öî®Ö” ÛúÖ ÃÖÓ¯ÖÖ¤üÛú ÆüÖê®Öê ÛúÖ ÝÖÖî¸ü¾Ö ¯ÖÏÖ¯ŸÖ Æïü ? (A) ¸üÖò²Ö™Ôü ®ÖÖ‡™ü (B) •Öê´ÃÖ ²ÖÎÖ‡ÃÖ (C) ¯Öß™ü¸ü ¸üß›ü (D) ¹ý×›üµÖÖ›Ôü ×Ûú¯ÖØ»ÖÝÖ 9. ÃÖÖ´Öã¤üÖ×µÖÛú ¸êü×›üµÖÖê Ûúß †¾Ö¬ÖÖ¸üÞÖÖ ×ÛúÃÖÛêú ÃÖÖ£Ö ÃÖ´²Ö×®¬ÖŸÖ Æîü ? (A) ²ÖÎÖò›üÛúÖØÙüÝÖ (B) ®Öî¸üÖêÛúÖØÙüÝÖ (C) ¯ÖÃÖÔ®Ö»Ö ÛúÖØÙüÝÖ (D) ¯ÖÖê›üÛúÖØÙüÝÖ 10. ³ÖÖ¸üŸÖ Ûêú ¯ÖÏ£Ö´Ö ¯ÖÏêÃÖ †ÖµÖÖêÝÖ Ûúß ÃÖ¾ÖÔ¯ÖÏ´ÖãÜÖ ÃÖÓßÖã×ŸÖ ´Öë ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ×ÛúÃÖÛúÖ ˆ»»ÖêÜÖ £ÖÖ ? (A) ´Öæ»µÖ - ¯Öéšü †®ÖãÃÖæ“Öß (B) ÃÖæ“Ö®ÖÖ ÛúÖ †×¬ÖÛúÖ¸ü †×¬Ö×®ÖµÖ´Ö (C) ¯ÖÏêÃÖ Ûúß †Ö•ÖÖ¤üß : ‹Ûú ÃÖÓ¾Öî¬ÖÖ×®ÖÛú ÝÖÖ¸Óü™üß Ûêú ºþ¯Ö ´Öë (D) ¯Ö¡ÖÛúÖ׸üŸÖÖ Ûêú ×¾Ö¿ÖêÂÖÖ׬ÖÛúÖ¸üÖë ÛúÖ ÃÖÓ×ÆüŸÖÖÛú¸üÞÖ 11. ×¾ÖÛúÖÃÖÖŸ´ÖÛú ÃÖÓ“ÖÖ¸ü ×ÛúÃÖ ÃÖÓ“ÖÖ¸ü ×ÃÖ¨üÖÓŸÖ ¯Ö¸ü ×¾Ö¿ÖêÂÖ ²Ö»Ö ¤êüŸÖÖ Æîü ? (A) ™üÖò¯Ö-›üÖ‰ú®Ö Ûú´µÖã×®ÖÛêú¿Ö®Ö (B) ´ÖîÛêú×®Ö×ÙüÛú Ûú´µÖã×®ÖÛêú¿Ö®Ö (C) ‹×¯ÖÙüß´ÖÖî»ÖÖêוÖÛú»Ö ‹¯ÖÏÖê“Ö (D) ‹ŒÃÖ™êü×®ÃÖ¾Ö ×›ü´ÖÖê®ÃÖ™Òêü¿Ö®Ö 12. ×¾ÖÛúÖÃÖ ÆêüŸÖã ÃÖÓ“ÖÖ¸ü ´Öë •ÖÖê ¸üÞÖ®Öß×ŸÖ ÃÖ´ÖÖÛú×»ÖŸÖ Ûúß •ÖÖŸÖß Æîü, ¾ÖÆü Æîü (A) ¬ÖÖÙ´ÖÛú-†ÖܵÖÖ®Ö (B) ÃÖÖ´ÖÖוÖÛú-×¾Ö¯ÖÞÖ®Ö (C) ¯ÖÏÖê¯ÖêÝÖêÞ›üÖ (D) ÝÖÏÖ´ÖßÞÖ-¯ÖÏ“ÖÖ¸ü •Ö®ÖÃÖÓ“ÖÖ¸ü †Öî¸ü ¯Ö¡ÖÛúÖ׸üŸÖÖ ¯ÖÏ¿®Ö¯Ö¡Ö – II ×®Ö¤ìü¿Ö : ‡ÃÖ ¯ÖÏ¿®Ö¯Ö¡Ö ´Öë ¯Ö“ÖÖÃÖ (50) ²ÖÆãü-×¾ÖÛú»¯ÖßµÖ ¯ÖÏ¿®Ö Æïü … ¯ÖÏŸµÖêÛú ¯ÖÏ¿®Ö Ûêú ¤üÖê (2) †ÓÛú Æïü … ÃÖ³Öß ¯ÖÏ¿®Ö †×®Ö¾ÖÖµÖÔ Æïü … Page 4 1. Write your roll number in the space provided on the top of this page. 2. This paper consists of fifty multiple-choice type of questions. 3. At the commencement of examination, the question booklet will be given to you. In the first 5 minutes, you are requested to open the booklet and compulsorily examine it as below : (i) To have access to the Question Booklet, tear off the paper seal on the edge of this cover page. Do not accept a booklet without sticker-seal and do not accept an open booklet. (ii) Tally the number of pages and number of questions in the booklet with the information printed on the cover page. Faulty booklets due to pages/questions missing or duplicate or not in serial order or any other discrepancy should be got replaced immediately by a correct booklet from the invigilator within the period of 5 minutes. Afterwards, neither the Question Booklet will be replaced nor any extra time will be given. (iii) After this verification is over, the OMR Sheet Number should be entered on this Test Booklet. 4. Each item has four alternative responses marked (A), (B), (C) and (D). Y ou have to darken the circle as indicated below on the correct response against each item. Example : where (C) is the correct response. 5. Y our responses to the items are to be indicated in the OMR Sheet given inside the Paper I Booklet only. If you mark at any place other than in the circle in the OMR Sheet, it will not be evaluated. 6. Read instructions given inside carefully. 7. Rough Work is to be done in the end of this booklet. 8. If you write your Name, Roll Number, Phone Number or put any mark on any part of the OMR Sheet, except for the space allotted for the relevant entries, which may disclose your identity, or use abusive language or employ any other unfair means, you will render yourself liable to disqualification. 9. You have to return the test question booklet and Original OMR Sheet to the invigilators at the end of the examination compulsorily and must not carry it with you outside the Examination Hall. You are, however, allowed to carry duplicate copy of OMR Sheet on conclusion of examination. 10. Use only Blue/Black Ball point pen. 11. Use of any calculator or log table etc., is prohibited. 12. There is no negative marks for incorrect answers. Number of Pages in this Booklet : 16 Number of Questions in this Booklet : 50 Instructions for the Candidates ¯Ö¸üßõÖÖÙ£ÖµÖÖë Ûêú ×»Ö‹ ×®Ö¤ìü¿Ö J-63-12 1 P.T.O. 1. ¯ÖÆü»Öê ¯Öéšü Ûêú ‰ú¯Ö¸ü ×®ÖµÖŸÖ Ã£ÖÖ®Ö ¯Ö¸ü †¯Ö®ÖÖ ¸üÖê»Ö ®Ö´²Ö¸ü ×»Ö×ÜÖ‹ … 2. ‡ÃÖ ¯ÖÏ¿®Ö-¯Ö¡Ö ´Öë ¯Ö“ÖÖÃÖ ²ÖÆãü×¾ÖÛú»¯ÖßµÖ ¯ÖÏ¿®Ö Æïü … 3. ¯Ö¸üßõÖÖ ¯ÖÏÖ¸ü´³Ö ÆüÖê®Öê ¯Ö¸ü, ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ †Ö¯ÖÛúÖê ¤êü ¤üß •ÖÖµÖêÝÖß … ¯ÖÆü»Öê ¯ÖÖÑ“Ö ×´Ö®Ö™ü †Ö¯ÖÛúÖê ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê ŸÖ£ÖÖ ˆÃÖÛúß ×®Ö´®Ö×»Ö×ÜÖŸÖ •ÖÖÑ“Ö Ûêú ×»Ö‹ פüµÖê •ÖÖµÖëÝÖê, וÖÃÖÛúß •ÖÖÑ“Ö †Ö¯ÖÛúÖê †¾Ö¿µÖ Ûú¸ü®Öß Æîü : (i) ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê Ûêú ×»Ö‹ ˆÃÖÛêú Ûú¾Ö¸ü ¯Öê•Ö ¯Ö¸ü »ÖÝÖß ÛúÖÝÖ•Ö Ûúß ÃÖᯙ ÛúÖê ±úÖ›Ìü »Öë … ÜÖã»Öß Æãü‡Ô µÖÖ ×²Ö®ÖÖ Ã™üßÛú¸ü-ÃÖᯙ Ûúß ¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü … (ii) Ûú¾Ö¸ü ¯Öéšü ¯Ö¸ü ”û¯Öê ×®Ö¤ìü¿ÖÖ®ÖãÃÖÖ¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ Ûêú ¯Öéšü ŸÖ£ÖÖ ¯ÖÏ¿®ÖÖë Ûúß ÃÖÓܵÖÖ ÛúÖê †“”ûß ŸÖ¸üÆü “ÖîÛú Ûú¸ü »Öë ×Ûú µÖê ¯Öæ¸êü Æïü … ¤üÖêÂÖ¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ ×•Ö®Ö´Öë ¯Öéšü/¯ÖÏ¿®Ö Ûú´Ö ÆüÖë µÖÖ ¤ãü²ÖÖ¸üÖ †Ö ÝÖµÖê ÆüÖë µÖÖ ÃÖß׸üµÖ»Ö ´Öë ®Ö ÆüÖë †£ÖÖÔŸÖË ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü Ûúß ¡Öã×™ü¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü ŸÖ£ÖÖ ˆÃÖß ÃÖ´ÖµÖ ˆÃÖê »ÖÖî™üÖÛú¸ü ˆÃÖÛêú ãÖÖ®Ö ¯Ö¸ü ¤æüÃÖ¸üß ÃÖÆüß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ »Öê »Öë … ‡ÃÖÛêú ×»Ö‹ †Ö¯ÖÛúÖê ¯ÖÖÑ“Ö ×´Ö®Ö™ü פüµÖê •ÖÖµÖëÝÖê … ˆÃÖÛêú ²ÖÖ¤ü ®Ö ŸÖÖê †Ö¯ÖÛúß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ¾ÖÖ¯ÖÃÖ »Öß •ÖÖµÖêÝÖß †Öî¸ü ®Ö Æüß †Ö¯ÖÛúÖê †×ŸÖ׸üŒŸÖ ÃÖ´ÖµÖ ×¤üµÖÖ •ÖÖµÖêÝÖÖ … (iii) ‡ÃÖ •ÖÖÑ“Ö Ûêú ²ÖÖ¤ü OMR ¯Ö¡ÖÛú Ûúß ÛÎú´Ö ÃÖÓܵÖÖ ‡ÃÖ ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ¯Ö¸ü †Ó×ÛúŸÖ Ûú¸ü ¤ëü … 4. ¯ÖÏŸµÖêÛú ¯ÖÏ¿®Ö Ûêú ×»Ö‹ “ÖÖ¸ü ˆ¢Ö¸ü ×¾ÖÛú»¯Ö (A), (B), (C) ŸÖ£ÖÖ (D) פüµÖê ÝÖµÖê Æïü … †Ö¯ÖÛúÖê ÃÖÆüß ˆ¢Ö¸ü Ûêú ¾Öé¢Ö ÛúÖê ¯Öê®Ö ÃÖê ³Ö¸üÛú¸ü ÛúÖ»ÖÖ Ûú¸ü®ÖÖ Æîü •ÖîÃÖÖ ×Ûú ®Öß“Öê פüÜÖÖµÖÖ ÝÖµÖÖ Æîü … ˆ¤üÖÆü¸üÞÖ : •Ö²Ö×Ûúú(C) ÃÖÆüß ˆ¢Ö¸ü Æîü … 5. ¯ÖÏ¿®ÖÖë Ûêú ˆ¢Ö¸ü Ûêú¾Ö»Ö ¯ÖÏ¿®Ö ¯Ö¡Ö I Ûêú †®¤ü¸ü פüµÖê ÝÖµÖê OMR ¯Ö¡ÖÛú ¯Ö¸ü Æüß †Ó×ÛúŸÖ Ûú¸ü®Öê Æïü … µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü פüµÖê ÝÖµÖê ¾Öé¢Ö Ûêú †»ÖÖ¾ÖÖ ×ÛúÃÖß †®µÖ ãÖÖ®Ö ¯Ö¸ü ˆ¢Ö¸ü דÖÅ®ÖÖÓ×ÛúŸÖ Ûú¸üŸÖê Æïü, ŸÖÖê ˆÃÖÛúÖ ´Ö滵ÖÖÓÛú®Ö ®ÖÆüà ÆüÖêÝÖÖ … 6. †®¤ü¸ü פüµÖê ÝÖµÖê ×®Ö¤ìü¿ÖÖë ÛúÖê ¬µÖÖ®Ö¯Öæ¾ÖÔÛú ¯ÖœÌëü … 7. Ûú““ÖÖ ÛúÖ´Ö (Rough Work) ‡ÃÖ ¯Öã×ßÖÛúÖ Ûêú †×®ŸÖ´Ö ¯Öéšü ¯Ö¸ü Ûú¸ëü … 8. µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü ×®ÖµÖŸÖ Ã£ÖÖ®Ö Ûêú †»ÖÖ¾ÖÖ †¯Ö®ÖÖ ®ÖÖ´Ö, ¸üÖê»Ö ®Ö´²Ö¸ü, ±úÖê®Ö ®Ö´²Ö¸ü µÖÖ ÛúÖê‡Ô ³Öß ‹êÃÖÖ ×“ÖÅ®Ö ×•ÖÃÖÃÖê †Ö¯ÖÛúß ¯ÖÆü“ÖÖ®Ö ÆüÖê ÃÖÛêú, †Ó×ÛúŸÖ Ûú¸üŸÖê Æïü †£Ö¾ÖÖ †³Ö¦ü ³ÖÖÂÖÖ ÛúÖ ¯ÖϵÖÖêÝÖ Ûú¸üŸÖê Æïü, µÖÖ ÛúÖê‡Ô †®µÖ †®Öã×“ÖŸÖ ÃÖÖ¬Ö®Ö ÛúÖ ¯ÖϵÖÖêÝÖ Ûú¸üŸÖê Æïü, ŸÖÖê ¯Ö¸üßõÖÖ Ûêú ×»ÖµÖê †µÖÖêÝµÖ ‘ÖÖê×ÂÖŸÖ ×ÛúµÖê •ÖÖ ÃÖÛúŸÖê Æïü … 9. †Ö¯ÖÛúÖê ¯Ö¸üßõÖÖ ÃÖ´ÖÖ¯ŸÖ ÆüÖê®Öê ¯Ö¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ‹¾ÖÓ ´Öæ»Ö OMR ¯Ö¡ÖÛú ×®Ö¸üßõÖÛú ´ÖÆüÖê¤üµÖ ÛúÖê »ÖÖî™üÖ®ÖÖ †Ö¾Ö¿µÖÛú Æîü †Öî¸ü ¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ Ûêú ²ÖÖ¤ü ˆÃÖê †¯Ö®Öê ÃÖÖ£Ö ¯Ö¸üßõÖÖ ³Ö¾Ö®Ö ÃÖê ²ÖÖÆü¸ü ®Ö »ÖêÛú¸ü •ÖÖµÖë … ÆüÖ»ÖÖÓ×Ûú †Ö¯Ö ¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ ¯Ö¸ü OMR ¯Ö¡ÖÛú Ûúß ›ãü¯»ÖßÛêú™ü ¯ÖÏ×ŸÖ †¯Ö®Öê ÃÖÖ£Ö »Öê •ÖÖ ÃÖÛúŸÖê Æïü … 10. Ûêú¾Ö»Ö ®Öß»Öê/ÛúÖ»Öê ²ÖÖ»Ö ¯¾ÖÖ‡Õ™ü ¯Öê®Ö ÛúÖ Æüß ‡ÃŸÖê´ÖÖ»Ö Ûú¸ëü … 11. ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü ÛúÖ ÃÖÓÝÖÞÖÛú (Ûîú»ÖÛãú»Öê™ü¸ü) µÖÖ »ÖÖÝÖ ™êü²Ö»Ö †Öפü ÛúÖ ¯ÖϵÖÖêÝÖ ¾ÖÙ•ÖŸÖ Æîü … 12. ÝÖ»ÖŸÖ ˆ¢Ö¸üÖë Ûêú ×»Ö‹ ÛúÖê‡Ô †ÓÛú ÛúÖ™êü ®ÖÆüà •ÖÖ‹ÑÝÖê … [Maximum Marks : 100 Time : 1 1 / 4 hours] PAPER-II MASS COMMUNICATION & JOURNALISM (To be filled by the Candidate) Signature and Name of Invigilator OMR Sheet No. : ............................................... Roll No. (In words) 1. (Signature) __________________________ (Name) ____________________________ 2. (Signature) __________________________ (Name) ____________________________ Roll No.________________________________ 6 3 (In figures as per admission card) J 1 2 Paper-II 1 J-63-12 1. The Shannon and Weaver model of communication is : (A) Modular (B) Circular (C) Linear (D) Non-linear 2. The medium that has the widest reach in India is : (A) Print (B) Radio (C) Television (D) Internet 3. The Surgeon-General’s report focussed on the impact of television violence on (A) youth (B) women (C) children (D) ethnic minorities 4. The ‘Limited effects’ model of mass communication was a counter to (A) ABX model (B) Circular model (C) Diffusion model (D) Hypodermic needle model 5. The issue of monopoly press was debated extensively during the Prime Ministership of (A) Jawaharlal Nehru (B) Indira Gandhi (C) I. K. Gujral (D) H. D. Deve Gowda 6. The code of ethics drawn in 1978 was a form of self-censorship by (A) the Indian Languages Newspaper Association (B) the Advertising Standards Council of India. (C) The All-India Newspaper Editors’ Conference (D) The Editors’ Guild 7. A licence in copyright matters creates in the license (A) public right (B) personal right (C) proprietory right (D) statutory right 8. The distinction of being the editor of two major English newspapers, The Times of India and the Statesman was held by (A) Robert Knight (B) James Bryce (C) Peter Reed (D) Rudyard Kipling 9. The community radio concept is identified with (A) broadcasting (B) narrowcasting (C) personal casting (D) podcasting 10. One of the major recommendations of the First Press Commission of India was I introduction of (A) Price-page schedule (B) Right to Information Act (C) Press freedom as a constitutional guarantee (D) Codification of journalistic privileges 11. The communication theory of developmental communication emphasized (A) top-down communication (B) mechanistic communication (C) epistemological approach (D) extensive demonstrations 12. A strategy that is integrated into communication for development is (A) religious lecture (B) social marketing (C) propaganda (D) rural publicity MASS COMMUNICATION & JOURNALISM Paper – II Note : This paper contains fifty (50) objective type questions of two (2) marks each. All the questions are compulsory. JUNE-2012 UGC NET/JRF J-63-12 2 Paper-II 1. ÃÖÓ“ÖÖ¸ü ÛúÖ ¿Öî®Ö®Ö ‹¾ÖÓ ¾Öî²Ö¸ü ´ÖÖò›ü»Ö Æîü (A) ´ÖÖò›ËüµÖæ»Ö¸ü (B) ÃÖÛãÔú»Ö¸ü (C) ×»Ö×®ÖµÖ¸ü (D) ®ÖÖò®Ö-×»Ö×®ÖµÖ¸ü 2. ¾ÖÆü ´ÖÖ¬µÖ´Ö וÖÃÖÛúÖ ³ÖÖ¸üŸÖ ´Öë ÃÖ¾ÖÖÔ׬ÖÛú ¯ÖÆãÑü“Ö Æîü (A) ´Öã¦üÞÖ (B) ¸êü×›üµÖÖê (C) ™êü»Öß×¾Ö•Ö®Ö (D) ‡®™ü¸ü®Öê™ü 3. ÃÖ•ÖÔ®Ö •Ö®Ö¸ü»Ö ׸ü¯ÖÖê™Ôü ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ×Ûú®Ö ¯Ö¸ü ™êü»Öß×¾Ö•Ö®Ö Ûêú ¯ÖϳÖÖ¾Ö ¯Ö¸ü ¯ÖÏÛúÖ¿Ö ›üÖ»ÖŸÖÖ Æîü ? (A) µÖã¾ÖÖ†Öë (B) ´Ö×Æü»ÖÖ†Öë (C) ²Ö““ÖÖë (D) ´ÖÖ®Ö¾Ö•ÖÖ×ŸÖ Ûêú †»¯ÖÃÖÓܵÖÛúÖë ¯Ö¸ü 4. •Ö®ÖÃÖÓ“ÖÖ¸ü ÛúÖ “×»Ö×´Ö™êü›ü ‡±êúŒ™ü ´ÖÖò›ü»Ö” ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ×ÛúÃÖ ´ÖÖò›ü»Ö ÛúÖ ¯ÖÏןֻÖÖê´Ö £ÖÖ ? (A) ‹ ²Öß ‹ŒÃÖ ´ÖÖò›ü»Ö ÛúÖ … (B) ÃÖÛãÔú»Ö¸ü ´ÖÖò›ü»Ö ÛúÖ … (C) ×›ü°µÖæ•Ö®Ö ´ÖÖò›ü»Ö ÛúÖ … (D) ÆüÖ‡¯ÖÖê›ü¸ü×´ÖÛú ×®Ö›Ëü»Ö ´ÖÖò›ü»Ö ÛúÖ … 5. ×ÛúÃÖ ¯ÖϬÖÖ®Ö´ÖÓ¡Öß Ûêú ÛúÖ»Ö ´Öë “¯ÖÏêÃÖ Ûêú þÖÖ×´ÖŸ¾Ö” ´Öã§êü ¯Ö¸ü ÝÖÆü®Ö “Ö“ÖÖÔ ÆãüµÖß £Öß ? (A) •Ö¾ÖÖÆü¸ü»ÖÖ»Ö ®ÖêÆüºþ (B) ‡Óפü¸üÖ ÝÖÖÓ¬Öß (C) †Ö‡Ô.Ûêú. ÝÖã•Ö¸üÖ»Ö (D) ‹“Ö.›üß. ¤êü¾ÖÝÖÖî›ÌüÖ 6. 1978 ´Öë ÃÖê»±ú ÃÖë¿Ö¸ü×¿Ö¯Ö Ûêú ºþ¯Ö ´Öë ®ÖîןÖÛú- ÃÖÓ×ÆüŸÖÖ ×ÛúÃÖÛêú «üÖ¸üÖ †ÖÈüŸÖ Ûúß ÝÖµÖß £Öß ? (A) ¤ü ‡Ó×›üµÖ®Ö »ÖïݾÖê•Öê•Ö ®µÖæ•Ö¯Öê¯Ö¸ü ‹ÃÖÖê×ÃÖ‹¿Ö®Ö (B) ³ÖÖ¸üŸÖßµÖ ×¾Ö–ÖÖ¯Ö®Ö ´ÖÖ®ÖÛú ¯Ö׸üÂÖ¤ü (C) פü †Öò»Ö ‡×Þ›üµÖÖ ®µÖæ•Ö¯Öê¯Ö¸ü ‹×›ü™üÃÖÔ ÛúÖò®±Ïêú®ÃÖ (D) ¤ü ‹×›ü™ü¸ü ×ÝÖ»›ü 7. ÛúÖò¯Ö߸üÖ‡™ü ×¾ÖÂÖµÖÖë ´Öë »ÖÖ‡ÃÖëÃÖ †®Öã–ÖׯŸÖ ¬ÖÖ¸üÛúÖë Ûêú ¯ÖÖÃÖ ×ÛúÃÖ ºþ¯Ö ´Öë ÃÖé×•ÖŸÖ Ûúß •ÖÖŸÖß Æîü ? (A) •Ö®Ö-†×¬ÖÛúÖ¸ü (B) ¾µÖ׌ŸÖÝÖŸÖ †×¬ÖÛúÖ¸ü (C) ´ÖÖ×»ÖÛúÖ®ÖÖ †×¬ÖÛúÖ¸ü (D) ÃÖÓ¾Öî¬ÖÖ×®ÖÛú †×¬ÖÛúÖ¸ü 8. ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ×ÛúÃÖê ¤üÖê †ÓÝÖÏê•Öß †ÜÖ²ÖÖ¸üÖë “¤ü ™üÖ‡´ÃÖ †Öò±ú ‡Ó×›üµÖÖ” ŸÖ£ÖÖ “Ùêü™ËüÃÖ´Öî®Ö” ÛúÖ ÃÖÓ¯ÖÖ¤üÛú ÆüÖê®Öê ÛúÖ ÝÖÖî¸ü¾Ö ¯ÖÏÖ¯ŸÖ Æïü ? (A) ¸üÖò²Ö™Ôü ®ÖÖ‡™ü (B) •Öê´ÃÖ ²ÖÎÖ‡ÃÖ (C) ¯Öß™ü¸ü ¸üß›ü (D) ¹ý×›üµÖÖ›Ôü ×Ûú¯ÖØ»ÖÝÖ 9. ÃÖÖ´Öã¤üÖ×µÖÛú ¸êü×›üµÖÖê Ûúß †¾Ö¬ÖÖ¸üÞÖÖ ×ÛúÃÖÛêú ÃÖÖ£Ö ÃÖ´²Ö×®¬ÖŸÖ Æîü ? (A) ²ÖÎÖò›üÛúÖØÙüÝÖ (B) ®Öî¸üÖêÛúÖØÙüÝÖ (C) ¯ÖÃÖÔ®Ö»Ö ÛúÖØÙüÝÖ (D) ¯ÖÖê›üÛúÖØÙüÝÖ 10. ³ÖÖ¸üŸÖ Ûêú ¯ÖÏ£Ö´Ö ¯ÖÏêÃÖ †ÖµÖÖêÝÖ Ûúß ÃÖ¾ÖÔ¯ÖÏ´ÖãÜÖ ÃÖÓßÖã×ŸÖ ´Öë ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ×ÛúÃÖÛúÖ ˆ»»ÖêÜÖ £ÖÖ ? (A) ´Öæ»µÖ - ¯Öéšü †®ÖãÃÖæ“Öß (B) ÃÖæ“Ö®ÖÖ ÛúÖ †×¬ÖÛúÖ¸ü †×¬Ö×®ÖµÖ´Ö (C) ¯ÖÏêÃÖ Ûúß †Ö•ÖÖ¤üß : ‹Ûú ÃÖÓ¾Öî¬ÖÖ×®ÖÛú ÝÖÖ¸Óü™üß Ûêú ºþ¯Ö ´Öë (D) ¯Ö¡ÖÛúÖ׸üŸÖÖ Ûêú ×¾Ö¿ÖêÂÖÖ׬ÖÛúÖ¸üÖë ÛúÖ ÃÖÓ×ÆüŸÖÖÛú¸üÞÖ 11. ×¾ÖÛúÖÃÖÖŸ´ÖÛú ÃÖÓ“ÖÖ¸ü ×ÛúÃÖ ÃÖÓ“ÖÖ¸ü ×ÃÖ¨üÖÓŸÖ ¯Ö¸ü ×¾Ö¿ÖêÂÖ ²Ö»Ö ¤êüŸÖÖ Æîü ? (A) ™üÖò¯Ö-›üÖ‰ú®Ö Ûú´µÖã×®ÖÛêú¿Ö®Ö (B) ´ÖîÛêú×®Ö×ÙüÛú Ûú´µÖã×®ÖÛêú¿Ö®Ö (C) ‹×¯ÖÙüß´ÖÖî»ÖÖêוÖÛú»Ö ‹¯ÖÏÖê“Ö (D) ‹ŒÃÖ™êü×®ÃÖ¾Ö ×›ü´ÖÖê®ÃÖ™Òêü¿Ö®Ö 12. ×¾ÖÛúÖÃÖ ÆêüŸÖã ÃÖÓ“ÖÖ¸ü ´Öë •ÖÖê ¸üÞÖ®Öß×ŸÖ ÃÖ´ÖÖÛú×»ÖŸÖ Ûúß •ÖÖŸÖß Æîü, ¾ÖÆü Æîü (A) ¬ÖÖÙ´ÖÛú-†ÖܵÖÖ®Ö (B) ÃÖÖ´ÖÖוÖÛú-×¾Ö¯ÖÞÖ®Ö (C) ¯ÖÏÖê¯ÖêÝÖêÞ›üÖ (D) ÝÖÏÖ´ÖßÞÖ-¯ÖÏ“ÖÖ¸ü •Ö®ÖÃÖÓ“ÖÖ¸ü †Öî¸ü ¯Ö¡ÖÛúÖ׸üŸÖÖ ¯ÖÏ¿®Ö¯Ö¡Ö – II ×®Ö¤ìü¿Ö : ‡ÃÖ ¯ÖÏ¿®Ö¯Ö¡Ö ´Öë ¯Ö“ÖÖÃÖ (50) ²ÖÆãü-×¾ÖÛú»¯ÖßµÖ ¯ÖÏ¿®Ö Æïü … ¯ÖÏŸµÖêÛú ¯ÖÏ¿®Ö Ûêú ¤üÖê (2) †ÓÛú Æïü … ÃÖ³Öß ¯ÖÏ¿®Ö †×®Ö¾ÖÖµÖÔ Æïü … Paper-II 3 J-63-12 13. The middle range theory of communication was advocated by (A) John Fiske (B) Robert Merton (C) Karl Marx (D) M. S. Archer 14. F. R. Leavis stressed on ________ of media text. (A) practical criticism (B) inter-relatedness (C) transience (D) commercial elements 15. A universal generalisation is the main feature of ________ explanation. (A) purposive (B) accidental (C) inductive (D) deductive 16. The Likert scale is used to find out ________ of items selected. (A) the argumentative structure (B) the meaning (C) the objectives (D) the discriminative power 17. In the two-way symmetric model of public relations, the model of communication used is (A) person-to-person (B) group-to-group (C) person-to-group (D) group-to-person 18. The single – sheet advertisements printed on one-side are known as (A) brochures (B) fliers (C) leaflets (D) posters 19. Multi-tasking in journalism is due to (A) media globalisation (B) economic liberalisation (C) social integration (D) technology convergence 20. After determining its advertising objectives, a company has to set ___ for each product. (A) advertising strategies (B) advertising budget (C) advertising format (D) advertisement positioning 21. Which of the following is the combination of sound bite and stand up ? (A) Package (B) Talking heads (C) Voice-over (D) Supers 22. The social network medium that has gone for global IPO recently is (A) Facebook (B) Twitter (C) Orkut (D) Youtube 23. The soviet media theory had its roots in (A) Italian Fascist philosophy (B) Free enterprise approach of the west (C) German ideology (D) Japanese imperialist edicts 24. The readability tests, Fog Index and Reading. Ease score, were first employed by (A) newspapers (B) syndicates (C) television networks (D) news agencies 25. The television news writing these days includes (A) hyperboles (B) non-sequiturs (C) gender-neutral words (D) uncommon abbreviations 26. Assertion (A) : Small and Medium newspapers in India will have bleak future with the corporatisation of mass media. Reason (R) : The Union Government has not declared media business as an industry and it is responsible for their bleak future. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) is false. (D) (A) is false, but (R) is true. Page 5 1. Write your roll number in the space provided on the top of this page. 2. This paper consists of fifty multiple-choice type of questions. 3. At the commencement of examination, the question booklet will be given to you. In the first 5 minutes, you are requested to open the booklet and compulsorily examine it as below : (i) To have access to the Question Booklet, tear off the paper seal on the edge of this cover page. Do not accept a booklet without sticker-seal and do not accept an open booklet. (ii) Tally the number of pages and number of questions in the booklet with the information printed on the cover page. Faulty booklets due to pages/questions missing or duplicate or not in serial order or any other discrepancy should be got replaced immediately by a correct booklet from the invigilator within the period of 5 minutes. Afterwards, neither the Question Booklet will be replaced nor any extra time will be given. (iii) After this verification is over, the OMR Sheet Number should be entered on this Test Booklet. 4. Each item has four alternative responses marked (A), (B), (C) and (D). Y ou have to darken the circle as indicated below on the correct response against each item. Example : where (C) is the correct response. 5. Y our responses to the items are to be indicated in the OMR Sheet given inside the Paper I Booklet only. If you mark at any place other than in the circle in the OMR Sheet, it will not be evaluated. 6. Read instructions given inside carefully. 7. Rough Work is to be done in the end of this booklet. 8. If you write your Name, Roll Number, Phone Number or put any mark on any part of the OMR Sheet, except for the space allotted for the relevant entries, which may disclose your identity, or use abusive language or employ any other unfair means, you will render yourself liable to disqualification. 9. You have to return the test question booklet and Original OMR Sheet to the invigilators at the end of the examination compulsorily and must not carry it with you outside the Examination Hall. You are, however, allowed to carry duplicate copy of OMR Sheet on conclusion of examination. 10. Use only Blue/Black Ball point pen. 11. Use of any calculator or log table etc., is prohibited. 12. There is no negative marks for incorrect answers. Number of Pages in this Booklet : 16 Number of Questions in this Booklet : 50 Instructions for the Candidates ¯Ö¸üßõÖÖÙ£ÖµÖÖë Ûêú ×»Ö‹ ×®Ö¤ìü¿Ö J-63-12 1 P.T.O. 1. ¯ÖÆü»Öê ¯Öéšü Ûêú ‰ú¯Ö¸ü ×®ÖµÖŸÖ Ã£ÖÖ®Ö ¯Ö¸ü †¯Ö®ÖÖ ¸üÖê»Ö ®Ö´²Ö¸ü ×»Ö×ÜÖ‹ … 2. ‡ÃÖ ¯ÖÏ¿®Ö-¯Ö¡Ö ´Öë ¯Ö“ÖÖÃÖ ²ÖÆãü×¾ÖÛú»¯ÖßµÖ ¯ÖÏ¿®Ö Æïü … 3. ¯Ö¸üßõÖÖ ¯ÖÏÖ¸ü´³Ö ÆüÖê®Öê ¯Ö¸ü, ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ †Ö¯ÖÛúÖê ¤êü ¤üß •ÖÖµÖêÝÖß … ¯ÖÆü»Öê ¯ÖÖÑ“Ö ×´Ö®Ö™ü †Ö¯ÖÛúÖê ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê ŸÖ£ÖÖ ˆÃÖÛúß ×®Ö´®Ö×»Ö×ÜÖŸÖ •ÖÖÑ“Ö Ûêú ×»Ö‹ פüµÖê •ÖÖµÖëÝÖê, וÖÃÖÛúß •ÖÖÑ“Ö †Ö¯ÖÛúÖê †¾Ö¿µÖ Ûú¸ü®Öß Æîü : (i) ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê Ûêú ×»Ö‹ ˆÃÖÛêú Ûú¾Ö¸ü ¯Öê•Ö ¯Ö¸ü »ÖÝÖß ÛúÖÝÖ•Ö Ûúß ÃÖᯙ ÛúÖê ±úÖ›Ìü »Öë … ÜÖã»Öß Æãü‡Ô µÖÖ ×²Ö®ÖÖ Ã™üßÛú¸ü-ÃÖᯙ Ûúß ¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü … (ii) Ûú¾Ö¸ü ¯Öéšü ¯Ö¸ü ”û¯Öê ×®Ö¤ìü¿ÖÖ®ÖãÃÖÖ¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ Ûêú ¯Öéšü ŸÖ£ÖÖ ¯ÖÏ¿®ÖÖë Ûúß ÃÖÓܵÖÖ ÛúÖê †“”ûß ŸÖ¸üÆü “ÖîÛú Ûú¸ü »Öë ×Ûú µÖê ¯Öæ¸êü Æïü … ¤üÖêÂÖ¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ ×•Ö®Ö´Öë ¯Öéšü/¯ÖÏ¿®Ö Ûú´Ö ÆüÖë µÖÖ ¤ãü²ÖÖ¸üÖ †Ö ÝÖµÖê ÆüÖë µÖÖ ÃÖß׸üµÖ»Ö ´Öë ®Ö ÆüÖë †£ÖÖÔŸÖË ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü Ûúß ¡Öã×™ü¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü ŸÖ£ÖÖ ˆÃÖß ÃÖ´ÖµÖ ˆÃÖê »ÖÖî™üÖÛú¸ü ˆÃÖÛêú ãÖÖ®Ö ¯Ö¸ü ¤æüÃÖ¸üß ÃÖÆüß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ »Öê »Öë … ‡ÃÖÛêú ×»Ö‹ †Ö¯ÖÛúÖê ¯ÖÖÑ“Ö ×´Ö®Ö™ü פüµÖê •ÖÖµÖëÝÖê … ˆÃÖÛêú ²ÖÖ¤ü ®Ö ŸÖÖê †Ö¯ÖÛúß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ¾ÖÖ¯ÖÃÖ »Öß •ÖÖµÖêÝÖß †Öî¸ü ®Ö Æüß †Ö¯ÖÛúÖê †×ŸÖ׸üŒŸÖ ÃÖ´ÖµÖ ×¤üµÖÖ •ÖÖµÖêÝÖÖ … (iii) ‡ÃÖ •ÖÖÑ“Ö Ûêú ²ÖÖ¤ü OMR ¯Ö¡ÖÛú Ûúß ÛÎú´Ö ÃÖÓܵÖÖ ‡ÃÖ ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ¯Ö¸ü †Ó×ÛúŸÖ Ûú¸ü ¤ëü … 4. ¯ÖÏŸµÖêÛú ¯ÖÏ¿®Ö Ûêú ×»Ö‹ “ÖÖ¸ü ˆ¢Ö¸ü ×¾ÖÛú»¯Ö (A), (B), (C) ŸÖ£ÖÖ (D) פüµÖê ÝÖµÖê Æïü … †Ö¯ÖÛúÖê ÃÖÆüß ˆ¢Ö¸ü Ûêú ¾Öé¢Ö ÛúÖê ¯Öê®Ö ÃÖê ³Ö¸üÛú¸ü ÛúÖ»ÖÖ Ûú¸ü®ÖÖ Æîü •ÖîÃÖÖ ×Ûú ®Öß“Öê פüÜÖÖµÖÖ ÝÖµÖÖ Æîü … ˆ¤üÖÆü¸üÞÖ : •Ö²Ö×Ûúú(C) ÃÖÆüß ˆ¢Ö¸ü Æîü … 5. ¯ÖÏ¿®ÖÖë Ûêú ˆ¢Ö¸ü Ûêú¾Ö»Ö ¯ÖÏ¿®Ö ¯Ö¡Ö I Ûêú †®¤ü¸ü פüµÖê ÝÖµÖê OMR ¯Ö¡ÖÛú ¯Ö¸ü Æüß †Ó×ÛúŸÖ Ûú¸ü®Öê Æïü … µÖפü †Ö¯Ö OMR ¯Ö¡ÖÛú ¯Ö¸ü פüµÖê ÝÖµÖê ¾Öé¢Ö Ûêú †»ÖÖ¾ÖÖ ×ÛúÃÖß †®µÖ ãÖÖ®Ö ¯Ö¸ü ˆ¢Ö¸ü דÖÅ®ÖÖÓ×ÛúŸÖ Ûú¸üŸÖê Æïü, ŸÖÖê ˆÃÖÛúÖ ´Ö滵ÖÖÓÛú®Ö ®ÖÆüà ÆüÖêÝÖÖ … 6. †®¤ü¸ü פüµÖê ÝÖµÖê ×®Ö¤ìü¿ÖÖë ÛúÖê ¬µÖÖ®Ö¯Öæ¾ÖÔÛú ¯ÖœÌëü … 7. 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ÝÖ»ÖŸÖ ˆ¢Ö¸üÖë Ûêú ×»Ö‹ ÛúÖê‡Ô †ÓÛú ÛúÖ™êü ®ÖÆüà •ÖÖ‹ÑÝÖê … [Maximum Marks : 100 Time : 1 1 / 4 hours] PAPER-II MASS COMMUNICATION & JOURNALISM (To be filled by the Candidate) Signature and Name of Invigilator OMR Sheet No. : ............................................... Roll No. (In words) 1. (Signature) __________________________ (Name) ____________________________ 2. (Signature) __________________________ (Name) ____________________________ Roll No.________________________________ 6 3 (In figures as per admission card) J 1 2 Paper-II 1 J-63-12 1. The Shannon and Weaver model of communication is : (A) Modular (B) Circular (C) Linear (D) Non-linear 2. The medium that has the widest reach in India is : (A) Print (B) Radio (C) Television (D) Internet 3. The Surgeon-General’s report focussed on the impact of television violence on (A) youth (B) women (C) children (D) ethnic minorities 4. The ‘Limited effects’ model of mass communication was a counter to (A) ABX model (B) Circular model (C) Diffusion model (D) Hypodermic needle model 5. The issue of monopoly press was debated extensively during the Prime Ministership of (A) Jawaharlal Nehru (B) Indira Gandhi (C) I. K. Gujral (D) H. D. Deve Gowda 6. The code of ethics drawn in 1978 was a form of self-censorship by (A) the Indian Languages Newspaper Association (B) the Advertising Standards Council of India. (C) The All-India Newspaper Editors’ Conference (D) The Editors’ Guild 7. A licence in copyright matters creates in the license (A) public right (B) personal right (C) proprietory right (D) statutory right 8. The distinction of being the editor of two major English newspapers, The Times of India and the Statesman was held by (A) Robert Knight (B) James Bryce (C) Peter Reed (D) Rudyard Kipling 9. The community radio concept is identified with (A) broadcasting (B) narrowcasting (C) personal casting (D) podcasting 10. One of the major recommendations of the First Press Commission of India was I introduction of (A) Price-page schedule (B) Right to Information Act (C) Press freedom as a constitutional guarantee (D) Codification of journalistic privileges 11. The communication theory of developmental communication emphasized (A) top-down communication (B) mechanistic communication (C) epistemological approach (D) extensive demonstrations 12. A strategy that is integrated into communication for development is (A) religious lecture (B) social marketing (C) propaganda (D) rural publicity MASS COMMUNICATION & JOURNALISM Paper – II Note : This paper contains fifty (50) objective type questions of two (2) marks each. All the questions are compulsory. JUNE-2012 UGC NET/JRF J-63-12 2 Paper-II 1. ÃÖÓ“ÖÖ¸ü ÛúÖ ¿Öî®Ö®Ö ‹¾ÖÓ ¾Öî²Ö¸ü ´ÖÖò›ü»Ö Æîü (A) ´ÖÖò›ËüµÖæ»Ö¸ü (B) ÃÖÛãÔú»Ö¸ü (C) ×»Ö×®ÖµÖ¸ü (D) ®ÖÖò®Ö-×»Ö×®ÖµÖ¸ü 2. ¾ÖÆü ´ÖÖ¬µÖ´Ö וÖÃÖÛúÖ ³ÖÖ¸üŸÖ ´Öë ÃÖ¾ÖÖÔ׬ÖÛú ¯ÖÆãÑü“Ö Æîü (A) ´Öã¦üÞÖ (B) ¸êü×›üµÖÖê (C) ™êü»Öß×¾Ö•Ö®Ö (D) ‡®™ü¸ü®Öê™ü 3. ÃÖ•ÖÔ®Ö •Ö®Ö¸ü»Ö ׸ü¯ÖÖê™Ôü ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ×Ûú®Ö ¯Ö¸ü ™êü»Öß×¾Ö•Ö®Ö Ûêú ¯ÖϳÖÖ¾Ö ¯Ö¸ü ¯ÖÏÛúÖ¿Ö ›üÖ»ÖŸÖÖ Æîü ? (A) µÖã¾ÖÖ†Öë (B) ´Ö×Æü»ÖÖ†Öë (C) ²Ö““ÖÖë (D) ´ÖÖ®Ö¾Ö•ÖÖ×ŸÖ Ûêú †»¯ÖÃÖÓܵÖÛúÖë ¯Ö¸ü 4. •Ö®ÖÃÖÓ“ÖÖ¸ü ÛúÖ “×»Ö×´Ö™êü›ü ‡±êúŒ™ü ´ÖÖò›ü»Ö” ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ×ÛúÃÖ ´ÖÖò›ü»Ö ÛúÖ ¯ÖÏןֻÖÖê´Ö £ÖÖ ? (A) ‹ ²Öß ‹ŒÃÖ ´ÖÖò›ü»Ö ÛúÖ … (B) ÃÖÛãÔú»Ö¸ü ´ÖÖò›ü»Ö ÛúÖ … (C) ×›ü°µÖæ•Ö®Ö ´ÖÖò›ü»Ö ÛúÖ … (D) ÆüÖ‡¯ÖÖê›ü¸ü×´ÖÛú ×®Ö›Ëü»Ö ´ÖÖò›ü»Ö ÛúÖ … 5. ×ÛúÃÖ ¯ÖϬÖÖ®Ö´ÖÓ¡Öß Ûêú ÛúÖ»Ö ´Öë “¯ÖÏêÃÖ Ûêú þÖÖ×´ÖŸ¾Ö” ´Öã§êü ¯Ö¸ü ÝÖÆü®Ö “Ö“ÖÖÔ ÆãüµÖß £Öß ? (A) •Ö¾ÖÖÆü¸ü»ÖÖ»Ö ®ÖêÆüºþ (B) ‡Óפü¸üÖ ÝÖÖÓ¬Öß (C) †Ö‡Ô.Ûêú. ÝÖã•Ö¸üÖ»Ö (D) ‹“Ö.›üß. ¤êü¾ÖÝÖÖî›ÌüÖ 6. 1978 ´Öë ÃÖê»±ú ÃÖë¿Ö¸ü×¿Ö¯Ö Ûêú ºþ¯Ö ´Öë ®ÖîןÖÛú- ÃÖÓ×ÆüŸÖÖ ×ÛúÃÖÛêú «üÖ¸üÖ †ÖÈüŸÖ Ûúß ÝÖµÖß £Öß ? (A) ¤ü ‡Ó×›üµÖ®Ö »ÖïݾÖê•Öê•Ö ®µÖæ•Ö¯Öê¯Ö¸ü ‹ÃÖÖê×ÃÖ‹¿Ö®Ö (B) ³ÖÖ¸üŸÖßµÖ ×¾Ö–ÖÖ¯Ö®Ö ´ÖÖ®ÖÛú ¯Ö׸üÂÖ¤ü (C) פü †Öò»Ö ‡×Þ›üµÖÖ ®µÖæ•Ö¯Öê¯Ö¸ü ‹×›ü™üÃÖÔ ÛúÖò®±Ïêú®ÃÖ (D) ¤ü ‹×›ü™ü¸ü ×ÝÖ»›ü 7. ÛúÖò¯Ö߸üÖ‡™ü ×¾ÖÂÖµÖÖë ´Öë »ÖÖ‡ÃÖëÃÖ †®Öã–ÖׯŸÖ ¬ÖÖ¸üÛúÖë Ûêú ¯ÖÖÃÖ ×ÛúÃÖ ºþ¯Ö ´Öë ÃÖé×•ÖŸÖ Ûúß •ÖÖŸÖß Æîü ? (A) •Ö®Ö-†×¬ÖÛúÖ¸ü (B) ¾µÖ׌ŸÖÝÖŸÖ †×¬ÖÛúÖ¸ü (C) ´ÖÖ×»ÖÛúÖ®ÖÖ †×¬ÖÛúÖ¸ü (D) ÃÖÓ¾Öî¬ÖÖ×®ÖÛú †×¬ÖÛúÖ¸ü 8. ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ×ÛúÃÖê ¤üÖê †ÓÝÖÏê•Öß †ÜÖ²ÖÖ¸üÖë “¤ü ™üÖ‡´ÃÖ †Öò±ú ‡Ó×›üµÖÖ” ŸÖ£ÖÖ “Ùêü™ËüÃÖ´Öî®Ö” ÛúÖ ÃÖÓ¯ÖÖ¤üÛú ÆüÖê®Öê ÛúÖ ÝÖÖî¸ü¾Ö ¯ÖÏÖ¯ŸÖ Æïü ? (A) ¸üÖò²Ö™Ôü ®ÖÖ‡™ü (B) •Öê´ÃÖ ²ÖÎÖ‡ÃÖ (C) ¯Öß™ü¸ü ¸üß›ü (D) ¹ý×›üµÖÖ›Ôü ×Ûú¯ÖØ»ÖÝÖ 9. ÃÖÖ´Öã¤üÖ×µÖÛú ¸êü×›üµÖÖê Ûúß †¾Ö¬ÖÖ¸üÞÖÖ ×ÛúÃÖÛêú ÃÖÖ£Ö ÃÖ´²Ö×®¬ÖŸÖ Æîü ? (A) ²ÖÎÖò›üÛúÖØÙüÝÖ (B) ®Öî¸üÖêÛúÖØÙüÝÖ (C) ¯ÖÃÖÔ®Ö»Ö ÛúÖØÙüÝÖ (D) ¯ÖÖê›üÛúÖØÙüÝÖ 10. ³ÖÖ¸üŸÖ Ûêú ¯ÖÏ£Ö´Ö ¯ÖÏêÃÖ †ÖµÖÖêÝÖ Ûúß ÃÖ¾ÖÔ¯ÖÏ´ÖãÜÖ ÃÖÓßÖã×ŸÖ ´Öë ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ×ÛúÃÖÛúÖ ˆ»»ÖêÜÖ £ÖÖ ? (A) ´Öæ»µÖ - ¯Öéšü †®ÖãÃÖæ“Öß (B) ÃÖæ“Ö®ÖÖ ÛúÖ †×¬ÖÛúÖ¸ü †×¬Ö×®ÖµÖ´Ö (C) ¯ÖÏêÃÖ Ûúß †Ö•ÖÖ¤üß : ‹Ûú ÃÖÓ¾Öî¬ÖÖ×®ÖÛú ÝÖÖ¸Óü™üß Ûêú ºþ¯Ö ´Öë (D) ¯Ö¡ÖÛúÖ׸üŸÖÖ Ûêú ×¾Ö¿ÖêÂÖÖ׬ÖÛúÖ¸üÖë ÛúÖ ÃÖÓ×ÆüŸÖÖÛú¸üÞÖ 11. ×¾ÖÛúÖÃÖÖŸ´ÖÛú ÃÖÓ“ÖÖ¸ü ×ÛúÃÖ ÃÖÓ“ÖÖ¸ü ×ÃÖ¨üÖÓŸÖ ¯Ö¸ü ×¾Ö¿ÖêÂÖ ²Ö»Ö ¤êüŸÖÖ Æîü ? (A) ™üÖò¯Ö-›üÖ‰ú®Ö Ûú´µÖã×®ÖÛêú¿Ö®Ö (B) ´ÖîÛêú×®Ö×ÙüÛú Ûú´µÖã×®ÖÛêú¿Ö®Ö (C) ‹×¯ÖÙüß´ÖÖî»ÖÖêוÖÛú»Ö ‹¯ÖÏÖê“Ö (D) ‹ŒÃÖ™êü×®ÃÖ¾Ö ×›ü´ÖÖê®ÃÖ™Òêü¿Ö®Ö 12. ×¾ÖÛúÖÃÖ ÆêüŸÖã ÃÖÓ“ÖÖ¸ü ´Öë •ÖÖê ¸üÞÖ®Öß×ŸÖ ÃÖ´ÖÖÛú×»ÖŸÖ Ûúß •ÖÖŸÖß Æîü, ¾ÖÆü Æîü (A) ¬ÖÖÙ´ÖÛú-†ÖܵÖÖ®Ö (B) ÃÖÖ´ÖÖוÖÛú-×¾Ö¯ÖÞÖ®Ö (C) ¯ÖÏÖê¯ÖêÝÖêÞ›üÖ (D) ÝÖÏÖ´ÖßÞÖ-¯ÖÏ“ÖÖ¸ü •Ö®ÖÃÖÓ“ÖÖ¸ü †Öî¸ü ¯Ö¡ÖÛúÖ׸üŸÖÖ ¯ÖÏ¿®Ö¯Ö¡Ö – II ×®Ö¤ìü¿Ö : ‡ÃÖ ¯ÖÏ¿®Ö¯Ö¡Ö ´Öë ¯Ö“ÖÖÃÖ (50) ²ÖÆãü-×¾ÖÛú»¯ÖßµÖ ¯ÖÏ¿®Ö Æïü … ¯ÖÏŸµÖêÛú ¯ÖÏ¿®Ö Ûêú ¤üÖê (2) †ÓÛú Æïü … ÃÖ³Öß ¯ÖÏ¿®Ö †×®Ö¾ÖÖµÖÔ Æïü … Paper-II 3 J-63-12 13. The middle range theory of communication was advocated by (A) John Fiske (B) Robert Merton (C) Karl Marx (D) M. S. Archer 14. F. R. Leavis stressed on ________ of media text. (A) practical criticism (B) inter-relatedness (C) transience (D) commercial elements 15. A universal generalisation is the main feature of ________ explanation. (A) purposive (B) accidental (C) inductive (D) deductive 16. The Likert scale is used to find out ________ of items selected. (A) the argumentative structure (B) the meaning (C) the objectives (D) the discriminative power 17. In the two-way symmetric model of public relations, the model of communication used is (A) person-to-person (B) group-to-group (C) person-to-group (D) group-to-person 18. The single – sheet advertisements printed on one-side are known as (A) brochures (B) fliers (C) leaflets (D) posters 19. Multi-tasking in journalism is due to (A) media globalisation (B) economic liberalisation (C) social integration (D) technology convergence 20. After determining its advertising objectives, a company has to set ___ for each product. (A) advertising strategies (B) advertising budget (C) advertising format (D) advertisement positioning 21. Which of the following is the combination of sound bite and stand up ? (A) Package (B) Talking heads (C) Voice-over (D) Supers 22. The social network medium that has gone for global IPO recently is (A) Facebook (B) Twitter (C) Orkut (D) Youtube 23. The soviet media theory had its roots in (A) Italian Fascist philosophy (B) Free enterprise approach of the west (C) German ideology (D) Japanese imperialist edicts 24. The readability tests, Fog Index and Reading. Ease score, were first employed by (A) newspapers (B) syndicates (C) television networks (D) news agencies 25. The television news writing these days includes (A) hyperboles (B) non-sequiturs (C) gender-neutral words (D) uncommon abbreviations 26. Assertion (A) : Small and Medium newspapers in India will have bleak future with the corporatisation of mass media. Reason (R) : The Union Government has not declared media business as an industry and it is responsible for their bleak future. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) is false. (D) (A) is false, but (R) is true. J-63-12 4 Paper-II 13. “´Öß›ü»Ö ¸ëü•Ö £µÖÖê¸üß †Öò±ú Ûú´µÖã×®ÖÛêú¿Ö®Ö” ×ÛúÃÖÛêú «üÖ¸üÖ ÃÖ´ÖÙ£ÖŸÖ £ÖÖ ? (A) •ÖÖò®Ö ×±úÃÛêú (B) ¸üÖò²Ö™Ôü ´Öê¸ü™üÖê®Ö (C) ÛúÖ»ÖÔ ´ÖÖŒÃÖÔ (D) ‹´Ö.‹ÃÖ. †Ö¸ü“Ö¸ü 14. ‹±ú.†Ö¸ü. »Öê×¾ÖÃÖ ®Öê ´Öß×›üµÖÖ ×¾ÖÂÖµÖ Ûêú _______ ¯Ö¸ü ²Ö»Ö פüµÖÖ £ÖÖ … (A) ¾µÖÖ¾ÖÆüÖ׸üÛú †Ö»ÖÖê“Ö®ÖÖ (B) †®ŸÖ¸ü ÃÖ´²Ö¨üŸÖÖ (C) †×®ÖŸµÖŸÖÖ (D) ¾µÖÖ¾ÖÃÖÖ×µÖÛú ŸÖ¢¾ÖÖë 15. ÃÖÖ¾ÖÔ³ÖÖî×´ÖÛú ÃÖÖ´ÖÖ®µÖßÛú¸üÞÖ Ûúß ¯ÖÏ´ÖãÜÖ ×¾Ö¿ÖêÂÖŸÖÖ Æîü _____ ïÖ™üßÛú¸üÞÖ (A) ÃÖÖê§êü¿µÖ (B) †¯ÖÏŸµÖÖ×¿ÖŸÖ (C) †ÖÝÖ´Ö®ÖÖŸ´ÖÛú (D) ×®ÖÝÖ´Ö®ÖÖŸ´ÖÛú 16. __________ Ûêú “ÖµÖ×®ÖŸÖ ×¾ÖÂÖµÖÖë ÛúÖê ¯ÖÏÖ¯ŸÖ Ûú¸ü®Öê Ûêú ×»Ö‹ ×»ÖÛú™Ôü ÃÛêú»Ö ÛúÖ ˆ¯ÖµÖÖêÝÖ ×ÛúµÖÖ •ÖÖŸÖÖ Æîü … (A) ŸÖÖÙÛúÛú ÃÖÓ¸ü“Ö®ÖÖ (B) ÃÖê ŸÖÖŸ¯ÖµÖÔ (C) ˆ§êü¿µÖ (D) ×¾Ö³Öê¤üß-¿Ö׌ŸÖ 17. •Ö®ÖÃÖÓ¯ÖÛÔú Ûêú ™æü-¾Öê-×ÃÖ´Öê×™ÒüÛú ´ÖÖò›ü»Ö ´Öë, ÃÖÓ“ÖÖ¸ü Ûêú ÛúÖî®Ö ÃÖê ´ÖÖò›ü»Ö ÛúÖ ˆ¯ÖµÖÖêÝÖ ×ÛúµÖÖ •ÖÖŸÖÖ Æîü ? (A) ¾µÖ׌ŸÖ ÃÖê ¾µÖ׌ŸÖ (B) ÃÖ´ÖæÆü ÃÖê ÃÖ´ÖæÆü (C) ¾µÖ׌ŸÖ ÃÖê ÃÖ´ÖæÆü (D) ÃÖ´ÖæÆü ÃÖê ¾µÖ׌ŸÖ 18. ‹Ûú ÃÖÖ‡›ü ¯Ö¸ü ´ÖãצüŸÖ ‘ØÃÖÝÖ»Ö-ÃÖß™ü-×¾Ö–ÖÖ¯Ö®Ö’ ÛúÖê ×ÛúÃÖ ®ÖÖ´Ö ÃÖê •ÖÖ®ÖÖ •ÖÖŸÖÖ Æîü ? 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FAQs on UGC NET Past Year Question Paper II: Mass communication & Journalism (June 2012)
| 1. What is the significance of the UGC NET exam for aspiring professionals in Mass Communication and Journalism? |  |
Ans. The UGC NET exam serves as a crucial assessment for candidates aiming to pursue a career in academia, research, and professional roles in Mass Communication and Journalism. It determines eligibility for lectureship and research fellowships, ensuring that individuals possess the necessary knowledge and expertise in the field. Success in this exam opens doors to teaching positions in universities and colleges, promoting quality education in Mass Communication and Journalism.
| 2. What topics are typically covered in the UGC NET syllabus for Mass Communication and Journalism? | |
Ans. The UGC NET syllabus for Mass Communication and Journalism encompasses a wide range of topics including media theories, communication models, journalism ethics, digital media, advertising, public relations, and media laws. It also includes aspects of research methodology and emerging trends in media, which are essential for a comprehensive understanding of the field.
| 3. How can candidates effectively prepare for the UGC NET exam in Mass Communication and Journalism? | |
Ans. Effective preparation for the UGC NET exam involves a structured study plan, including thorough revision of the syllabus, solving previous years' question papers, and practicing mock tests. Candidates should focus on understanding key concepts, theories, and current trends in Mass Communication and Journalism. Joining study groups and utilizing online resources can also enhance preparation.
| 4. What is the format of the UGC NET exam for Mass Communication and Journalism? | |
Ans. The UGC NET exam for Mass Communication and Journalism typically consists of two papers: Paper I, which assesses teaching and research aptitude, and Paper II, which focuses specifically on the subject of Mass Communication and Journalism. Both papers are objective-type questions, and candidates are given a fixed duration to complete each paper.
| 5. Are there any specific eligibility criteria for appearing in the UGC NET exam for Mass Communication and Journalism? | |
Ans. Yes, candidates wishing to appear for the UGC NET exam must meet certain eligibility criteria. Generally, they should hold a master’s degree in Mass Communication, Journalism, or a related field with a minimum percentage as specified by the conducting body. Additionally, candidates should be aware of age limits for eligibility in fellowship programs.
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