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UGC NET Past Year Question Paper II: Mass Communication and Journalism (3 March 2023) Shift 1

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 Page 1


Test Date : 03 Mar 2023
         
Test Slot : Slot 2
Subject : 63-Mass Communication and Journalism
Paper I : 201-General Paper
Sl. No.1
QBID:4201001
(1) 1
(2) 2
(3) 3
Page 2


Test Date : 03 Mar 2023
         
Test Slot : Slot 2
Subject : 63-Mass Communication and Journalism
Paper I : 201-General Paper
Sl. No.1
QBID:4201001
(1) 1
(2) 2
(3) 3
(4) 4
(1) 1
(2) 2
(3) 3
(4) 4
1[Option ID=31701]        Question Description : dwbv_pg_gp4_eng_2_q1
2[Option ID=31702]
3[Option ID=31703]
4[Option ID=31704]
Sl. No.2
QBID:4201002
Page 3


Test Date : 03 Mar 2023
         
Test Slot : Slot 2
Subject : 63-Mass Communication and Journalism
Paper I : 201-General Paper
Sl. No.1
QBID:4201001
(1) 1
(2) 2
(3) 3
(4) 4
(1) 1
(2) 2
(3) 3
(4) 4
1[Option ID=31701]        Question Description : dwbv_pg_gp4_eng_2_q1
2[Option ID=31702]
3[Option ID=31703]
4[Option ID=31704]
Sl. No.2
QBID:4201002
(1) 1
(2) 2
(3) 3
(4) 4
(1) 1
(2) 2
(3) 3
(4) 4
1[Option ID=31705]        Question Description : dwbv_pg_gp4_eng_2_q2
2[Option ID=31706]
3[Option ID=31707]
4[Option ID=31708]
Sl. No.3
QBID:4201003
Page 4


Test Date : 03 Mar 2023
         
Test Slot : Slot 2
Subject : 63-Mass Communication and Journalism
Paper I : 201-General Paper
Sl. No.1
QBID:4201001
(1) 1
(2) 2
(3) 3
(4) 4
(1) 1
(2) 2
(3) 3
(4) 4
1[Option ID=31701]        Question Description : dwbv_pg_gp4_eng_2_q1
2[Option ID=31702]
3[Option ID=31703]
4[Option ID=31704]
Sl. No.2
QBID:4201002
(1) 1
(2) 2
(3) 3
(4) 4
(1) 1
(2) 2
(3) 3
(4) 4
1[Option ID=31705]        Question Description : dwbv_pg_gp4_eng_2_q2
2[Option ID=31706]
3[Option ID=31707]
4[Option ID=31708]
Sl. No.3
QBID:4201003
(1) 1
(2) 2
(3) 3
(4) 4
(1) 1
Page 5


Test Date : 03 Mar 2023
         
Test Slot : Slot 2
Subject : 63-Mass Communication and Journalism
Paper I : 201-General Paper
Sl. No.1
QBID:4201001
(1) 1
(2) 2
(3) 3
(4) 4
(1) 1
(2) 2
(3) 3
(4) 4
1[Option ID=31701]        Question Description : dwbv_pg_gp4_eng_2_q1
2[Option ID=31702]
3[Option ID=31703]
4[Option ID=31704]
Sl. No.2
QBID:4201002
(1) 1
(2) 2
(3) 3
(4) 4
(1) 1
(2) 2
(3) 3
(4) 4
1[Option ID=31705]        Question Description : dwbv_pg_gp4_eng_2_q2
2[Option ID=31706]
3[Option ID=31707]
4[Option ID=31708]
Sl. No.3
QBID:4201003
(1) 1
(2) 2
(3) 3
(4) 4
(1) 1
(2) 2
(3) 3
(4) 4
1[Option ID=31709]        Question Description : dwbv_pg_gp4_eng_2_q3
2[Option ID=31710]
3[Option ID=31711]
4[Option ID=31712]
Sl. No.4
QBID:4201004
(1) 1
(2) 2
(3) 3
(4) 4
Read More

FAQs on UGC NET Past Year Question Paper II: Mass Communication and Journalism (3 March 2023) Shift 1

1. What is the significance of understanding mass communication in journalism?
Ans. Understanding mass communication is crucial in journalism as it helps journalists effectively disseminate information to a large audience. It encompasses the study of how media influences public perception, shapes societal norms, and impacts political discourse. A solid grasp of mass communication principles allows journalists to craft messages that resonate with diverse audiences, ensuring that news is not only reported accurately but also reaches those who need it most.
2. What are the primary functions of mass communication in society?
Ans. The primary functions of mass communication in society include informing the public, educating individuals, providing entertainment, and serving as a platform for public discourse. It plays a key role in shaping opinions, fostering dialogue on important issues, and promoting cultural understanding. Additionally, mass communication can mobilize communities for social change and act as a watchdog, holding institutions accountable.
3. How has the advent of digital media changed the landscape of journalism?
Ans. The advent of digital media has transformed journalism by enabling real-time news dissemination, increasing accessibility to information, and allowing for interactive engagement with audiences. Journalists can now reach global audiences instantly through online platforms, while social media has become a vital tool for news distribution and audience interaction. This shift has also led to challenges such as misinformation and the need for media literacy among consumers.
4. What are the ethical considerations in mass communication and journalism?
Ans. Ethical considerations in mass communication and journalism involve accuracy, fairness, transparency, and accountability. Journalists are expected to report truthfully, avoid conflicts of interest, and respect the privacy and dignity of individuals. Ethical journalism also includes providing context to stories, representing diverse viewpoints, and combating bias and discrimination in reporting. Upholding these principles is essential for maintaining public trust in media.
5. What role does audience analysis play in effective journalism?
Ans. Audience analysis is vital in effective journalism as it involves understanding the demographics, preferences, and needs of the audience. By analyzing the audience, journalists can tailor their content to ensure it is relevant, engaging, and accessible. This process not only enhances the effectiveness of communication but also helps in addressing the specific interests and concerns of different audience segments, ultimately leading to more impactful journalism.
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