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Advertising Media-merits and limitations - Promotion, Principles of Marketing Video Lecture | Principles of Marketing - B Com
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FAQs on Advertising Media-merits and limitations - Promotion, Principles of Marketing Video Lecture - Principles of Marketing - B Com
| 1. What are the merits of advertising media? |  |
Ans. Advertising media offers several advantages in promoting products or services. It allows businesses to reach a wide audience, build brand awareness, target specific demographics, provide information about products, and create a lasting impact on consumers.
| 2. What are the limitations of advertising media? | |
Ans. Despite its advantages, advertising media also has limitations. Some limitations include the high cost of advertising, difficulty in measuring the effectiveness of campaigns, potential oversaturation of advertisements, limited control over the message's reception, and the challenge of standing out among competitors.
| 3. How does advertising media contribute to promotion? | |
Ans. Advertising media plays a crucial role in promotion by creating awareness and generating interest in a product or service. It helps businesses communicate their unique selling propositions, benefits, and features to a target audience. Through various media channels, such as television, radio, print, and digital platforms, advertising promotes products and encourages consumers to make purchasing decisions.
| 4. What are the principles of marketing associated with advertising media? | |
Ans. The principles of marketing related to advertising media include understanding the target audience, defining clear objectives, selecting appropriate media channels, creating a compelling message, monitoring and evaluating advertising campaigns, and adapting strategies based on consumer feedback. These principles ensure effective utilization of advertising media to achieve marketing goals.
| 5. How can businesses maximize the benefits of advertising media while minimizing its limitations? | |
Ans. Businesses can maximize the benefits of advertising media by conducting thorough market research to understand their target audience and select the most effective media channels. They can create compelling and relevant advertisements that resonate with consumers. To minimize limitations, businesses should carefully monitor and evaluate the performance of their campaigns, adapt strategies based on feedback, and consider integrating different media channels for a holistic approach to advertising.
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Dec 23, 2024 Last updated |
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