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Article Writing Notes | Study Business Correspondence and Reporting - CA Foundation

Document Description: Article Writing for CA Foundation 2022 is part of Business Correspondence and Reporting preparation. The notes and questions for Article Writing have been prepared according to the CA Foundation exam syllabus. Information about Article Writing covers topics like and Article Writing Example, for CA Foundation 2022 Exam. Find important definitions, questions, notes, meanings, examples, exercises and tests below for Article Writing.

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 Page 1


Learners will be able to- 
1. Understand the importance of article writing in civic engagement. 
2. Express their ideas with clarity. 
3. Compose articles using appropriate style, structure and voice. 
w Dierentiate between the various types of articles. 
w Identify the target audience and the purpose of writing. 
w Identify the main issue. 
w Locate, organize and integrate relevant  data from various sources.
w Systematically organize their ideas and write coherently.
w Write articles using correct format and style.
w Provide suitable titles to attract the attention of the readers. 
w Use anecdotes, quotations and examples to make their writing more interesting. 
8
CHAPTER
ARTICLE WRITING
LEARNING OBJECTIVES
GOALS
  INTRODUCTION
An article is a piece of writing mainly intended to be published in a newspaper, magazine or journal, and has 
a wide audience. Article writing is the process of creating a non-ction text about topics that can vary from 
very serious to the ordinary. They can discuss areas such as current issues or topics of general interest such 
as health, politics, entertainment, environmental concerns, etc. Since it is written for a wide audience, it is 
essential that the language used is interesting, yet simple, and includes stories, anecdotes and facts to keep 
the readers engaged.  The language used in an article can be formal or informal depending on the target 
audience, but it must be less formal than a report. 
What can an article do?
Unlike a report, an article can do much more than simply report an event or state facts.
? It can oer suggestions and advice. 
? It can provide information on various topics/subjects. 
Page 2


Learners will be able to- 
1. Understand the importance of article writing in civic engagement. 
2. Express their ideas with clarity. 
3. Compose articles using appropriate style, structure and voice. 
w Dierentiate between the various types of articles. 
w Identify the target audience and the purpose of writing. 
w Identify the main issue. 
w Locate, organize and integrate relevant  data from various sources.
w Systematically organize their ideas and write coherently.
w Write articles using correct format and style.
w Provide suitable titles to attract the attention of the readers. 
w Use anecdotes, quotations and examples to make their writing more interesting. 
8
CHAPTER
ARTICLE WRITING
LEARNING OBJECTIVES
GOALS
  INTRODUCTION
An article is a piece of writing mainly intended to be published in a newspaper, magazine or journal, and has 
a wide audience. Article writing is the process of creating a non-ction text about topics that can vary from 
very serious to the ordinary. They can discuss areas such as current issues or topics of general interest such 
as health, politics, entertainment, environmental concerns, etc. Since it is written for a wide audience, it is 
essential that the language used is interesting, yet simple, and includes stories, anecdotes and facts to keep 
the readers engaged.  The language used in an article can be formal or informal depending on the target 
audience, but it must be less formal than a report. 
What can an article do?
Unlike a report, an article can do much more than simply report an event or state facts.
? It can oer suggestions and advice. 
? It can provide information on various topics/subjects. 
8.2
ARTICLE WRITING
? It can bring about a comparison. 
? It can describe a location, person, object, technology, etc. 
? It can simply amuse and bring a smile on the readers face. 
? It can enable readers to think, hence it can inuence. 
? It can oer opinions, arguments/counter arguments.
Format of an Article
An article is usually considered part of informal writings. There are no rules or techniques to abide by 
while writing articles, yet an organized structure is preferred. Hence, a basic outline of the format needs 
to be studied. 
Heading/Title:  Eye- catching; illustrating the central theme 
By Line: Writer’s name (to be mentioned under the title towards the right)
Introduction: Establish the context. Draw the readers’ attention using anecdotes, startling facts, statistics, 
rhetorical questions or quotations. 
Body: 2-3 paragraphs detailing the various aspects of the topic i.e. merits, demerits, causes, consequences, 
eects, advantages, disadvantages. 
Conclusion: A formal and logical end to the above written content; a summary of all that has been included 
in the article. One may conclude with a nal opinion, recommendation or a comment expressing a hope, a 
warning, an appeal or a call for action. 
Points to Remember
? The topics should be unique and of relevance.
? Know the target audience.
? Identify the aim of writing the article- to advise, inform, entertain, compare, describe, etc. 
? The title should be short and eye- catching. 
? Begin with a striking opening sentence which gets the readers interested in the topic. 
? The writer must have enough to say; choose your ideas beforehand. 
? Be true to what your write, make assertions and go by them throughout the article. 
? Keep the article brief; unnecessary repetitions and irrelevant information makes it boring.
? Break the article into paragraphs; it acts as a breather.
? Pay attention to the choice of voice and tense.
? Conclude logically. 
Steps in Article writing
Like reports, articles too need to be well written to hold the readers’ attention. The stages of article writing 
are discussed below. 
Step 1 : Identify the target audience 
Before you begin writing, it is important to consider who the intended readers are. Are they a specic group 
such as students or businessmen, or adults in general? 
Page 3


Learners will be able to- 
1. Understand the importance of article writing in civic engagement. 
2. Express their ideas with clarity. 
3. Compose articles using appropriate style, structure and voice. 
w Dierentiate between the various types of articles. 
w Identify the target audience and the purpose of writing. 
w Identify the main issue. 
w Locate, organize and integrate relevant  data from various sources.
w Systematically organize their ideas and write coherently.
w Write articles using correct format and style.
w Provide suitable titles to attract the attention of the readers. 
w Use anecdotes, quotations and examples to make their writing more interesting. 
8
CHAPTER
ARTICLE WRITING
LEARNING OBJECTIVES
GOALS
  INTRODUCTION
An article is a piece of writing mainly intended to be published in a newspaper, magazine or journal, and has 
a wide audience. Article writing is the process of creating a non-ction text about topics that can vary from 
very serious to the ordinary. They can discuss areas such as current issues or topics of general interest such 
as health, politics, entertainment, environmental concerns, etc. Since it is written for a wide audience, it is 
essential that the language used is interesting, yet simple, and includes stories, anecdotes and facts to keep 
the readers engaged.  The language used in an article can be formal or informal depending on the target 
audience, but it must be less formal than a report. 
What can an article do?
Unlike a report, an article can do much more than simply report an event or state facts.
? It can oer suggestions and advice. 
? It can provide information on various topics/subjects. 
8.2
ARTICLE WRITING
? It can bring about a comparison. 
? It can describe a location, person, object, technology, etc. 
? It can simply amuse and bring a smile on the readers face. 
? It can enable readers to think, hence it can inuence. 
? It can oer opinions, arguments/counter arguments.
Format of an Article
An article is usually considered part of informal writings. There are no rules or techniques to abide by 
while writing articles, yet an organized structure is preferred. Hence, a basic outline of the format needs 
to be studied. 
Heading/Title:  Eye- catching; illustrating the central theme 
By Line: Writer’s name (to be mentioned under the title towards the right)
Introduction: Establish the context. Draw the readers’ attention using anecdotes, startling facts, statistics, 
rhetorical questions or quotations. 
Body: 2-3 paragraphs detailing the various aspects of the topic i.e. merits, demerits, causes, consequences, 
eects, advantages, disadvantages. 
Conclusion: A formal and logical end to the above written content; a summary of all that has been included 
in the article. One may conclude with a nal opinion, recommendation or a comment expressing a hope, a 
warning, an appeal or a call for action. 
Points to Remember
? The topics should be unique and of relevance.
? Know the target audience.
? Identify the aim of writing the article- to advise, inform, entertain, compare, describe, etc. 
? The title should be short and eye- catching. 
? Begin with a striking opening sentence which gets the readers interested in the topic. 
? The writer must have enough to say; choose your ideas beforehand. 
? Be true to what your write, make assertions and go by them throughout the article. 
? Keep the article brief; unnecessary repetitions and irrelevant information makes it boring.
? Break the article into paragraphs; it acts as a breather.
? Pay attention to the choice of voice and tense.
? Conclude logically. 
Steps in Article writing
Like reports, articles too need to be well written to hold the readers’ attention. The stages of article writing 
are discussed below. 
Step 1 : Identify the target audience 
Before you begin writing, it is important to consider who the intended readers are. Are they a specic group 
such as students or businessmen, or adults in general? 
8.3
BUSINESS CORRESPONDENCE AND REPORTING
Step 2: Identify the purpose of writing
Identify the aim of the article. Is your aim to advise, suggest, inform, compare and contrast, describe, etc.? 
Step 1 and Step 2 are the deciding factors in the layout of your article, its style, language and level of formality. 
Example: 
If the topic for the article is ‘Careers in Commerce’ , then the target audience will be students of Commerce. 
The article would be an informative one detailing the various careers that a commerce student can choose 
from, colleges / universities, eligibility, and selection process. The tone must be formal and the language 
easy and straightforward.  If the article is meant for doctors then technical jargon related to the eld of 
medicine can be used. 
Step 3: Collect and select information 
The third step is to collect information that is available on the selected topic. You may use various sources 
such as books, interviews, etc. Read through them and select relevant information. It is important to ensure 
that the information you have collected is authentic and reliable. 
Step 4: Organise the information sequentially and logically 
Once the information has been gathered and selected, you must organise it so that it follows a logical order. 
You can make use of mind maps and ow –charts to organise the content. 
Example:
Various course 
available
Placements
Post Graduation
Soft skills required
Company Secretary
Chartered 
Accountancy
Cost and works 
Accountancy
Careers in 
Commerce
Eligibility
From institute 
of Chartered 
Accountants  
of india
Page 4


Learners will be able to- 
1. Understand the importance of article writing in civic engagement. 
2. Express their ideas with clarity. 
3. Compose articles using appropriate style, structure and voice. 
w Dierentiate between the various types of articles. 
w Identify the target audience and the purpose of writing. 
w Identify the main issue. 
w Locate, organize and integrate relevant  data from various sources.
w Systematically organize their ideas and write coherently.
w Write articles using correct format and style.
w Provide suitable titles to attract the attention of the readers. 
w Use anecdotes, quotations and examples to make their writing more interesting. 
8
CHAPTER
ARTICLE WRITING
LEARNING OBJECTIVES
GOALS
  INTRODUCTION
An article is a piece of writing mainly intended to be published in a newspaper, magazine or journal, and has 
a wide audience. Article writing is the process of creating a non-ction text about topics that can vary from 
very serious to the ordinary. They can discuss areas such as current issues or topics of general interest such 
as health, politics, entertainment, environmental concerns, etc. Since it is written for a wide audience, it is 
essential that the language used is interesting, yet simple, and includes stories, anecdotes and facts to keep 
the readers engaged.  The language used in an article can be formal or informal depending on the target 
audience, but it must be less formal than a report. 
What can an article do?
Unlike a report, an article can do much more than simply report an event or state facts.
? It can oer suggestions and advice. 
? It can provide information on various topics/subjects. 
8.2
ARTICLE WRITING
? It can bring about a comparison. 
? It can describe a location, person, object, technology, etc. 
? It can simply amuse and bring a smile on the readers face. 
? It can enable readers to think, hence it can inuence. 
? It can oer opinions, arguments/counter arguments.
Format of an Article
An article is usually considered part of informal writings. There are no rules or techniques to abide by 
while writing articles, yet an organized structure is preferred. Hence, a basic outline of the format needs 
to be studied. 
Heading/Title:  Eye- catching; illustrating the central theme 
By Line: Writer’s name (to be mentioned under the title towards the right)
Introduction: Establish the context. Draw the readers’ attention using anecdotes, startling facts, statistics, 
rhetorical questions or quotations. 
Body: 2-3 paragraphs detailing the various aspects of the topic i.e. merits, demerits, causes, consequences, 
eects, advantages, disadvantages. 
Conclusion: A formal and logical end to the above written content; a summary of all that has been included 
in the article. One may conclude with a nal opinion, recommendation or a comment expressing a hope, a 
warning, an appeal or a call for action. 
Points to Remember
? The topics should be unique and of relevance.
? Know the target audience.
? Identify the aim of writing the article- to advise, inform, entertain, compare, describe, etc. 
? The title should be short and eye- catching. 
? Begin with a striking opening sentence which gets the readers interested in the topic. 
? The writer must have enough to say; choose your ideas beforehand. 
? Be true to what your write, make assertions and go by them throughout the article. 
? Keep the article brief; unnecessary repetitions and irrelevant information makes it boring.
? Break the article into paragraphs; it acts as a breather.
? Pay attention to the choice of voice and tense.
? Conclude logically. 
Steps in Article writing
Like reports, articles too need to be well written to hold the readers’ attention. The stages of article writing 
are discussed below. 
Step 1 : Identify the target audience 
Before you begin writing, it is important to consider who the intended readers are. Are they a specic group 
such as students or businessmen, or adults in general? 
8.3
BUSINESS CORRESPONDENCE AND REPORTING
Step 2: Identify the purpose of writing
Identify the aim of the article. Is your aim to advise, suggest, inform, compare and contrast, describe, etc.? 
Step 1 and Step 2 are the deciding factors in the layout of your article, its style, language and level of formality. 
Example: 
If the topic for the article is ‘Careers in Commerce’ , then the target audience will be students of Commerce. 
The article would be an informative one detailing the various careers that a commerce student can choose 
from, colleges / universities, eligibility, and selection process. The tone must be formal and the language 
easy and straightforward.  If the article is meant for doctors then technical jargon related to the eld of 
medicine can be used. 
Step 3: Collect and select information 
The third step is to collect information that is available on the selected topic. You may use various sources 
such as books, interviews, etc. Read through them and select relevant information. It is important to ensure 
that the information you have collected is authentic and reliable. 
Step 4: Organise the information sequentially and logically 
Once the information has been gathered and selected, you must organise it so that it follows a logical order. 
You can make use of mind maps and ow –charts to organise the content. 
Example:
Various course 
available
Placements
Post Graduation
Soft skills required
Company Secretary
Chartered 
Accountancy
Cost and works 
Accountancy
Careers in 
Commerce
Eligibility
From institute 
of Chartered 
Accountants  
of india
8.4
ARTICLE WRITING
 
 
 
 
 
 
 
 
  
 
 
 
Problems caused by demonetization:  
• A large section of the population does not have bank accounts 
or use  plastic money  
• Traders, taxi operators and the tourism sector have been hit 
hard.  
• People are going through a harrowing time and long 
queues  
• A  limit has been imposed on withdrawals from banks 
• Farmer,s manual laborers and daily wage workers are 
unemployed  
• The people in rural areas and the farmers are also facing a 
great deal of hardship.  
• A  drop in the money in circulation will cause deflation.  
Advantages of demonetization:   
• helped govt. fight fraudulent 
activities  
• difficult to hide black money 
• govt. able to track transactions  
• stopped/ reduced terrorist 
funding 
• help attract domestic investors 
• created fear in the minds of 
people about tax theft.  
Demonetization 
Reasons for implementation –  
- inflation                                    
-  corruption,                               
-  prevalence of a cash system     
- prevalence of black money  
What is demonetization? 
  A currency unit is stripped off 
its status as legal tender.  
Old unit of currency is replaced 
with a new currency unit. 
Solutions:  
• Every citizen to 
have an account  
• Use plastic money, 
net banking, etc.  
• Separate lines for 
folks wishing to 
“exchange” money 
vs those seeking to 
“take out” money 
from their 
accounts. 
Step 5: Write the article
Once you have determined the information you are going to use and organized your ideas, write the article. 
The article could be formal, semi-formal or informal, depending on your intended audience. 
First, give your article a title that catches the attention of the reader.  Then begin writing the article with a 
striking opening sentence which addresses the readers and gets them interested in the topic. Remember to 
present a strong argument for your ideas supporting it with evidences or elaboration. Your attempt must be 
to develop your ideas as much as you can to make them interesting and substantial. Finally, conclude with 
your strongest point.
Use vocabulary and descriptive language appropriate for the article. Linking words and expressions, and a 
variety of vocabulary will only improve your work and make it more interesting. Use passive voice, humor, 
rhetorical questions to provide a specic eect. 
Do not talk about yourself. You are writing for the general public, not a close circle of friends. Your opinions 
are only interesting to other people if you can make them amusing, justify them or explain them. 
Page 5


Learners will be able to- 
1. Understand the importance of article writing in civic engagement. 
2. Express their ideas with clarity. 
3. Compose articles using appropriate style, structure and voice. 
w Dierentiate between the various types of articles. 
w Identify the target audience and the purpose of writing. 
w Identify the main issue. 
w Locate, organize and integrate relevant  data from various sources.
w Systematically organize their ideas and write coherently.
w Write articles using correct format and style.
w Provide suitable titles to attract the attention of the readers. 
w Use anecdotes, quotations and examples to make their writing more interesting. 
8
CHAPTER
ARTICLE WRITING
LEARNING OBJECTIVES
GOALS
  INTRODUCTION
An article is a piece of writing mainly intended to be published in a newspaper, magazine or journal, and has 
a wide audience. Article writing is the process of creating a non-ction text about topics that can vary from 
very serious to the ordinary. They can discuss areas such as current issues or topics of general interest such 
as health, politics, entertainment, environmental concerns, etc. Since it is written for a wide audience, it is 
essential that the language used is interesting, yet simple, and includes stories, anecdotes and facts to keep 
the readers engaged.  The language used in an article can be formal or informal depending on the target 
audience, but it must be less formal than a report. 
What can an article do?
Unlike a report, an article can do much more than simply report an event or state facts.
? It can oer suggestions and advice. 
? It can provide information on various topics/subjects. 
8.2
ARTICLE WRITING
? It can bring about a comparison. 
? It can describe a location, person, object, technology, etc. 
? It can simply amuse and bring a smile on the readers face. 
? It can enable readers to think, hence it can inuence. 
? It can oer opinions, arguments/counter arguments.
Format of an Article
An article is usually considered part of informal writings. There are no rules or techniques to abide by 
while writing articles, yet an organized structure is preferred. Hence, a basic outline of the format needs 
to be studied. 
Heading/Title:  Eye- catching; illustrating the central theme 
By Line: Writer’s name (to be mentioned under the title towards the right)
Introduction: Establish the context. Draw the readers’ attention using anecdotes, startling facts, statistics, 
rhetorical questions or quotations. 
Body: 2-3 paragraphs detailing the various aspects of the topic i.e. merits, demerits, causes, consequences, 
eects, advantages, disadvantages. 
Conclusion: A formal and logical end to the above written content; a summary of all that has been included 
in the article. One may conclude with a nal opinion, recommendation or a comment expressing a hope, a 
warning, an appeal or a call for action. 
Points to Remember
? The topics should be unique and of relevance.
? Know the target audience.
? Identify the aim of writing the article- to advise, inform, entertain, compare, describe, etc. 
? The title should be short and eye- catching. 
? Begin with a striking opening sentence which gets the readers interested in the topic. 
? The writer must have enough to say; choose your ideas beforehand. 
? Be true to what your write, make assertions and go by them throughout the article. 
? Keep the article brief; unnecessary repetitions and irrelevant information makes it boring.
? Break the article into paragraphs; it acts as a breather.
? Pay attention to the choice of voice and tense.
? Conclude logically. 
Steps in Article writing
Like reports, articles too need to be well written to hold the readers’ attention. The stages of article writing 
are discussed below. 
Step 1 : Identify the target audience 
Before you begin writing, it is important to consider who the intended readers are. Are they a specic group 
such as students or businessmen, or adults in general? 
8.3
BUSINESS CORRESPONDENCE AND REPORTING
Step 2: Identify the purpose of writing
Identify the aim of the article. Is your aim to advise, suggest, inform, compare and contrast, describe, etc.? 
Step 1 and Step 2 are the deciding factors in the layout of your article, its style, language and level of formality. 
Example: 
If the topic for the article is ‘Careers in Commerce’ , then the target audience will be students of Commerce. 
The article would be an informative one detailing the various careers that a commerce student can choose 
from, colleges / universities, eligibility, and selection process. The tone must be formal and the language 
easy and straightforward.  If the article is meant for doctors then technical jargon related to the eld of 
medicine can be used. 
Step 3: Collect and select information 
The third step is to collect information that is available on the selected topic. You may use various sources 
such as books, interviews, etc. Read through them and select relevant information. It is important to ensure 
that the information you have collected is authentic and reliable. 
Step 4: Organise the information sequentially and logically 
Once the information has been gathered and selected, you must organise it so that it follows a logical order. 
You can make use of mind maps and ow –charts to organise the content. 
Example:
Various course 
available
Placements
Post Graduation
Soft skills required
Company Secretary
Chartered 
Accountancy
Cost and works 
Accountancy
Careers in 
Commerce
Eligibility
From institute 
of Chartered 
Accountants  
of india
8.4
ARTICLE WRITING
 
 
 
 
 
 
 
 
  
 
 
 
Problems caused by demonetization:  
• A large section of the population does not have bank accounts 
or use  plastic money  
• Traders, taxi operators and the tourism sector have been hit 
hard.  
• People are going through a harrowing time and long 
queues  
• A  limit has been imposed on withdrawals from banks 
• Farmer,s manual laborers and daily wage workers are 
unemployed  
• The people in rural areas and the farmers are also facing a 
great deal of hardship.  
• A  drop in the money in circulation will cause deflation.  
Advantages of demonetization:   
• helped govt. fight fraudulent 
activities  
• difficult to hide black money 
• govt. able to track transactions  
• stopped/ reduced terrorist 
funding 
• help attract domestic investors 
• created fear in the minds of 
people about tax theft.  
Demonetization 
Reasons for implementation –  
- inflation                                    
-  corruption,                               
-  prevalence of a cash system     
- prevalence of black money  
What is demonetization? 
  A currency unit is stripped off 
its status as legal tender.  
Old unit of currency is replaced 
with a new currency unit. 
Solutions:  
• Every citizen to 
have an account  
• Use plastic money, 
net banking, etc.  
• Separate lines for 
folks wishing to 
“exchange” money 
vs those seeking to 
“take out” money 
from their 
accounts. 
Step 5: Write the article
Once you have determined the information you are going to use and organized your ideas, write the article. 
The article could be formal, semi-formal or informal, depending on your intended audience. 
First, give your article a title that catches the attention of the reader.  Then begin writing the article with a 
striking opening sentence which addresses the readers and gets them interested in the topic. Remember to 
present a strong argument for your ideas supporting it with evidences or elaboration. Your attempt must be 
to develop your ideas as much as you can to make them interesting and substantial. Finally, conclude with 
your strongest point.
Use vocabulary and descriptive language appropriate for the article. Linking words and expressions, and a 
variety of vocabulary will only improve your work and make it more interesting. Use passive voice, humor, 
rhetorical questions to provide a specic eect. 
Do not talk about yourself. You are writing for the general public, not a close circle of friends. Your opinions 
are only interesting to other people if you can make them amusing, justify them or explain them. 
8.5
BUSINESS CORRESPONDENCE AND REPORTING
Sample Articles
Article 1
The colour green: corporate conscience or fashion statement?
by Brendon Craigie
Hot wire has conducted a major audit looking at the greening of corporate communications and its potential 
inuence on consumer purchasing habits across Europe.
They researched ve sectors (retail, banking & nance, manufacturing and automotive, utilities and 
technology & telecoms) in ve countries (the UK, France, Germany, Spain and Italy) looking at how 
frequently companies use green issues in their external communications vehicles. In this instance press 
releases were selected as the representative communications tool. We coupled this with pan-European 
consumer research that identied how green issues aect the purchasing decisions of consumers in the 
same sectors and countries.
Contrary to popular opinion, companies across Europe do not greenwash their communications 
wholesale. The Hotwire study has found that across all the sectors green appeared as a theme relatively 
infrequently - in only 7.5%-17% of companies’ external communications. French companies use green 
issues the most at 17% while German companies are least likely at 7.5%. These are interesting ndings 
– with Germany very much an international leader in terms of energy eciency we put it more down to 
regional ‘style’ than the reality of the companies’ initiatives. However, while it is good to see that companies 
are not opting for a cheap greenwash across the board, it is also interesting to note that they are not in 
synch with consumer interest for green products and services. While companies communicate about 
green issues relatively infrequently the consumer interest in all things green is very high. When asked 
to score their interest in ‘green’ between 1 and 10 (10 being the highest) European consumers scored on 
average between 6.3 (Germany) and 8 (France). Consumers in Spain, the UK and Italy scored 7, 7.2 and 7.7 
respectively. In other words, consumer interest is very high but in terms of corporate communications, 
companies are not doing much to satisfy the interest.
The technology & telecoms sector is an interesting sector in terms of how it currently communicates around 
green, and what inuences the buying decision when purchasing technology products and services. 
The UK is the only country that communicates in any volume (22% of technology companies’ external 
communications) about ‘green’. At 5 out of 10, the consumer research indicates that ‘green’ is not a very 
compelling driver for British consumers in the technology space, however there is some interest and UK-
based companies are doing a few things to garner that interest. In the rest of Europe PR professionals in the 
technology space have huge opportunities. While consumer interest is pretty high at between 5.5 and 6.1, 
the companies’ corporate communications eorts have so far ignored the green agenda. In France only 7% 
of external communications by technology companies include the green theme, in Germany 1%, Spain 2.9% 
and in Italy 0%. There are some big openings for being the green champion in the technology & telecoms 
industries in France, Germany, Spain and Italy. 
(Source: http://www.reusablearticles.com)
Article 2
The Health Problems of Tattoos
by Paul Silver
Tattoos have been around for thousands of years, but they have always had their health problems. The main 
potential problem with getting a tattoo is infection.
The tattooing process involves pushing pigment far down into the dermis of the skin with a needle. With 
modern stainless steel and sterilisation machines, this is much easier to keep clean and problem-free than 
Read More

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