Business to Consumers E-commerce (B2C) : It is for the customers to buy stores from the web. The problem to be recognized in this is to secure payment, using encryption, transaction integrity, quick response, time and reliability.
B2C e-commerce involves selling of goods and services to consumers or end users. It allows them to browse the product catalogue, select products or services and complete the
order online.
In a B2C transaction, the interaction is between a consumer and the preferred business. For example, the most popular site is amazon.com, which is the first online bookseller which has proved a potential competitor to the traditional bricks and mortar booksellers such as Barrens and Noble.
In this category of e-commerce, businesses use the internet to offer to consumers sales and services around the world 24 hours a day, seven days a week and 365 days a year, The sites Amazon, Rediff and Uphar are among those belonging to this category. These websites are meant for selling goods directly to consumers through the internet. The twoway accessibility of the internet enables operating companies to directly ascertain customer preference and buying trends. Businesses are using these consumer insights to formulate marketing strategies and offer to the customers what they want and when they want. E-business in this mode significantly reduces the costs associated with intermediaries, service centres and mass marketing campaigns. Since e-commerce makes just in time delivery possible, the supplier does not have to store the goods. He can procure them from the suppliers as and when he gets the order from the buyer through the
internet.
B2C is the most popular form of e-commerce, wherein the individuals are directly involved in B2C e-commerce, and businesses use the internet for offering their products or services 24 hours a day through global access. The sites Amazon.com and Rediff are among these. These websites spell goods directly to consumers over the Internet. The two way accessibility feature of the internet enables operating companies to ascertain consumer preferences and buying trends directly.
Consumer to Consumer E-commerce (C2C) Here interaction is between consumer to consumer. For example, in sites like e-Buy Bid or Buy.com, Baazi.com which are auction sites, one can virtually sell and buy any goods (either used or new ones).
This form of e-commerce is nothing but the cyber version of the good old auction houses. If anyone wants to sell anything, all one has to do is post a message on the site, giving details of the product and the expected price and wait for an interested customer to turn up and buy it. The buyer gets in touch with the seller through the Internet and the deal is crossed once the amount is finalised. Online message boards and barters are also examples of C2C e-commerce.
Consumer-to-Business E-commerce (C2B) E-commerce, by empowering the customer, has been strategically redefining business. An example of C2B model of e-commerce is the site Price line.Com, which allows prospective airline travellers, tourists in need of hotel reservations etc. to visit its websites and indicate their preferred price for travel between any two cities. If an airline is willing to issue a ticket on the customers offered price, the consumer can then travel to the mentioned destination at his terms.
Business to Employees E-commerce (B2E) This is concerned more with marketing a corporation's internal processes more efficiently. Customer care and support activities also hold ground. The requirement is that are all self-service with applications on the web that the employees can use themselves.
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1. What are B2C, C2C, C2B, and B2E business models? |
2. How is e-commerce related to B2C, C2C, C2B, and B2E business models? |
3. What are some examples of B2C e-commerce in practice? |
4. Can you provide an example of C2C e-commerce? |
5. How does C2B e-commerce work? |
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