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2 
 
MASS MEDIA AND COMMUNICATION-318 
 
 
 
 
 
 
(ii) Recording Radio Programmes 
 
1. Communication 
(i) Culture and Communication 
What is culture? Relationship between 
culture and mass media; communication in 
the cultural context; media as vehicle of 
cultural transmission; representation and 
stereotyping in Mass Media. 
(ii) Communication and Social Change 
Social change: meaning; media as a catalyst 
for social change (with examples of various 
social movements). 
 
2. Journalism 
(i) Qualities of a good Journalist. 
An understanding of the following: nose for 
News, inquisitiveness, language skills, 
trustworthy and empathy. 
(ii) Ethical Issues in Journalism. 
A brief understanding of each of the following 
with examples: sensationalism, fake news, 
paid news, plagiarism, advertorials, partisan 
reporting and sting operations. 
 
3. TV 
A. Advertising 
(i) Advertising concepts & process,  
(ii) \Functions of Advertising, 
(iii)  Types of Advertising (Cross promotions, 
Merchandise, Convert Advertising),  
(iv) Forms of Advertising 
B. Film 
(i) Pre-Shooting stage. 
(ii) Shooting Stage. 
(iii) Post-Shooting Stage. 
4. Radio 
(i) Writing for Radio 
Characteristics of a Radio Script: 
conversational language, active voice, 
simple sentences, avoidance of technical 
jargons and capability of creating 
imageries. 
Brief understanding of the radio studio and 
transmission equipment: types of 
microphones; amplifier, sound mixer, 
speakers; audio recording. 
(iii) Radio Jockeying 
Role of a radio jockey; skills required: 
command on language (spoken and written), 
connectedness with the audience; 
knowledge about the recording equipment. 
 
5. Cinema 
(i) History of Cinema 
A brief understanding of the early 
experiments done by the following: Lumiere 
Brothers, John Grierson, Robert Flaharty 
and Dada Saheb Phalke. 
(ii) Cinema Genres. 
Defining genre theory; an understanding of 
the various types of genres (with suitable 
examples): action, westerns, comedy, crime, 
drama, fantasy/sci-fi, historical, animation, 
romance and musical. 
(iii) Cinema and Social Change. 
Parallel Cinema movement in India: Issues 
depicted and low budget production process 
(with reference to examples such as Shyam 
Benegal’s Manthan). 
 
6. Social Media 
(i) Definition of social media. 
(ii) Types of social media platforms. 
Self-explanatory. 
(iii) Role of social media in democracy. 
Role of social media in creating collective 
identities with reference to sharing of 
information; cyber activism (with suitable 
examples) 
(iv) Cyber Crime. 
A understanding of online bullying; 
stalking; trolling; online frauds. 
Note:  
There will be one Question Paper which will have 50 questions out of which 40 questions need to be 
attempted. 
Page 2


2 
 
MASS MEDIA AND COMMUNICATION-318 
 
 
 
 
 
 
(ii) Recording Radio Programmes 
 
1. Communication 
(i) Culture and Communication 
What is culture? Relationship between 
culture and mass media; communication in 
the cultural context; media as vehicle of 
cultural transmission; representation and 
stereotyping in Mass Media. 
(ii) Communication and Social Change 
Social change: meaning; media as a catalyst 
for social change (with examples of various 
social movements). 
 
2. Journalism 
(i) Qualities of a good Journalist. 
An understanding of the following: nose for 
News, inquisitiveness, language skills, 
trustworthy and empathy. 
(ii) Ethical Issues in Journalism. 
A brief understanding of each of the following 
with examples: sensationalism, fake news, 
paid news, plagiarism, advertorials, partisan 
reporting and sting operations. 
 
3. TV 
A. Advertising 
(i) Advertising concepts & process,  
(ii) \Functions of Advertising, 
(iii)  Types of Advertising (Cross promotions, 
Merchandise, Convert Advertising),  
(iv) Forms of Advertising 
B. Film 
(i) Pre-Shooting stage. 
(ii) Shooting Stage. 
(iii) Post-Shooting Stage. 
4. Radio 
(i) Writing for Radio 
Characteristics of a Radio Script: 
conversational language, active voice, 
simple sentences, avoidance of technical 
jargons and capability of creating 
imageries. 
Brief understanding of the radio studio and 
transmission equipment: types of 
microphones; amplifier, sound mixer, 
speakers; audio recording. 
(iii) Radio Jockeying 
Role of a radio jockey; skills required: 
command on language (spoken and written), 
connectedness with the audience; 
knowledge about the recording equipment. 
 
5. Cinema 
(i) History of Cinema 
A brief understanding of the early 
experiments done by the following: Lumiere 
Brothers, John Grierson, Robert Flaharty 
and Dada Saheb Phalke. 
(ii) Cinema Genres. 
Defining genre theory; an understanding of 
the various types of genres (with suitable 
examples): action, westerns, comedy, crime, 
drama, fantasy/sci-fi, historical, animation, 
romance and musical. 
(iii) Cinema and Social Change. 
Parallel Cinema movement in India: Issues 
depicted and low budget production process 
(with reference to examples such as Shyam 
Benegal’s Manthan). 
 
6. Social Media 
(i) Definition of social media. 
(ii) Types of social media platforms. 
Self-explanatory. 
(iii) Role of social media in democracy. 
Role of social media in creating collective 
identities with reference to sharing of 
information; cyber activism (with suitable 
examples) 
(iv) Cyber Crime. 
A understanding of online bullying; 
stalking; trolling; online frauds. 
Note:  
There will be one Question Paper which will have 50 questions out of which 40 questions need to be 
attempted. 
3 
 
MASS MEDIA AND COMMUNICATION-318 
 
 
(v) Netiquettes. 
Meaning and importance of netiquettes; an 
understanding of netiquettes such as: 
identification of oneself; respect for others’ 
privacy, use of appropriate language and 
imagery; do not spam. 
 
 
7.  New Media 
 
(i) Internet as the meeting point of all the 
mass media. 
(ii) Broadcasting  
(iii) Mass communication model of a few 
transmitting to a vast number of 
receivers. 
(iv) Gigantic organization. 
(v) Huge technical infra-structure 
(vi) Large scale revenue. 
(vii) The changed paradigm due to the 
Internet. 
(viii) Empowering an individual to post 
data on the Internet. 
(ix) Information, message in one medium 
triggering off activity in the others. 
(x) Many sources of the same information. 
(xi) Distribution of the information between 
indi9viduals on an unprecedented global 
scale. 
(xii) Rapidity of opinion generation on a 
local, national and gloabal scale. 
(xiii) The socio-political implications of the 
new information order. 
(xiv) The Strengthening of democracy. 
(xv) Emerging trends in Mass 
Communication 
 
 
 
 
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