Class 12 Entrepreneurship: CBSE Sample Question Papers (2023-24) | Sample Papers for Class 12 Commerce PDF Download

 Page 1


Sample Question Paper (2023-24) 
Subject: Entrepreneurship (066) 
Class: XII 
 
Time: 3 Hours                    Max Marks: 70 
 
General Instructions:  
1. This question paper contains 34 questions.  
2. The question paper contains 4 sections - A, B, C and D  
     1.1. Section A contains multiple choice questions  
      1.2. Section B - 2 marks; Answers to these questions may be from 30-40 words.  
      1.3. Section C - 3 marks; Answers to these questions may be from50-75 words. 
      1.4. Section D - 5 marks; Answers to these questions may be from120-150 
3. Internal choice is given in the paper, there is no overall choice. 
 
Part A 
Q. No.  Marks  
1 Environmental analysis is required by every firm to determine the opportunities and 
threats in an organisation. What is required to process and analyse the so obtained 
data? 
a. Quantitative analysis  
b. Qualitative analysis  
c. PESTEL analysis  
d. Both Quantitative and Qualitative analysis  
1 
2 'Shiny Teeth' have been in the field of manufacturing toothpastes since 2010. They 
decided to foray into the field of other specialised products in oral hygiene. Initially 
they decided to promote their specialised products to a large audience in the same 
manner as how they have been promoting their toothpastes. Within a few months they 
realised that their promotion technique is not working. The marketing team analysed 
and came to the conclusion that the specialised products should be promoted to a 
specific target audience. This idea worked very well and the promotion was a success.  
Identify all the promotion strategies used by them? 
i. Above the line  
ii. Below the line  
iii. Through the line  
 
a. i only  
b. ii only  
c. i and ii 
d. i, ii, iii  
1 
Page 2


Sample Question Paper (2023-24) 
Subject: Entrepreneurship (066) 
Class: XII 
 
Time: 3 Hours                    Max Marks: 70 
 
General Instructions:  
1. This question paper contains 34 questions.  
2. The question paper contains 4 sections - A, B, C and D  
     1.1. Section A contains multiple choice questions  
      1.2. Section B - 2 marks; Answers to these questions may be from 30-40 words.  
      1.3. Section C - 3 marks; Answers to these questions may be from50-75 words. 
      1.4. Section D - 5 marks; Answers to these questions may be from120-150 
3. Internal choice is given in the paper, there is no overall choice. 
 
Part A 
Q. No.  Marks  
1 Environmental analysis is required by every firm to determine the opportunities and 
threats in an organisation. What is required to process and analyse the so obtained 
data? 
a. Quantitative analysis  
b. Qualitative analysis  
c. PESTEL analysis  
d. Both Quantitative and Qualitative analysis  
1 
2 'Shiny Teeth' have been in the field of manufacturing toothpastes since 2010. They 
decided to foray into the field of other specialised products in oral hygiene. Initially 
they decided to promote their specialised products to a large audience in the same 
manner as how they have been promoting their toothpastes. Within a few months they 
realised that their promotion technique is not working. The marketing team analysed 
and came to the conclusion that the specialised products should be promoted to a 
specific target audience. This idea worked very well and the promotion was a success.  
Identify all the promotion strategies used by them? 
i. Above the line  
ii. Below the line  
iii. Through the line  
 
a. i only  
b. ii only  
c. i and ii 
d. i, ii, iii  
1 
3 Mr. Dhambani is the CFO of Cherico Industries. He has to present the analysis of the 
financial health of the company during the last financial year, 2022-2023. He is making 
a presentation for the Annual Board Meet.  
To clearly explain the position he needs to work on: 
 
i. Financial Plan 
ii. Economic order quantity 
iii. Return on Investment 
iv. Break Even Analysis 
v. Return on Equity 
 
a. i and ii 
b. ii and iii 
c. iii and v 
d. iv and v 
1 
4 Aarna industries started manufacturing ice-creams under the brand name 'Tasty'. The 
company decided to use 3D animation techniques which will be projected on buildings. 
They chose several high raise buildings all over major metropolitan cities and started 
their advertising campaign.  
What form of media is the company using? 
a. Television  
b. Point of sale  
c. Ambient  
d. Cinema  
1 
5 Identify the various factors which will help the entrepreneur as well as the potential 
investor from the organisational plan.  
 
i. Long-term effectiveness of the enterprise 
ii. Profitability 
iii. Specifying the types of skills needed and the roles that must be filled by the 
members 
iv. the attitudes, behaviours, dress, communication styles etc., thus chalking out 
informal organisation 
 
a. i and ii only  
b. i, iii and iv only  
c. i, ii, iii and iv  
d. i, ii, iii  
1 
Page 3


Sample Question Paper (2023-24) 
Subject: Entrepreneurship (066) 
Class: XII 
 
Time: 3 Hours                    Max Marks: 70 
 
General Instructions:  
1. This question paper contains 34 questions.  
2. The question paper contains 4 sections - A, B, C and D  
     1.1. Section A contains multiple choice questions  
      1.2. Section B - 2 marks; Answers to these questions may be from 30-40 words.  
      1.3. Section C - 3 marks; Answers to these questions may be from50-75 words. 
      1.4. Section D - 5 marks; Answers to these questions may be from120-150 
3. Internal choice is given in the paper, there is no overall choice. 
 
Part A 
Q. No.  Marks  
1 Environmental analysis is required by every firm to determine the opportunities and 
threats in an organisation. What is required to process and analyse the so obtained 
data? 
a. Quantitative analysis  
b. Qualitative analysis  
c. PESTEL analysis  
d. Both Quantitative and Qualitative analysis  
1 
2 'Shiny Teeth' have been in the field of manufacturing toothpastes since 2010. They 
decided to foray into the field of other specialised products in oral hygiene. Initially 
they decided to promote their specialised products to a large audience in the same 
manner as how they have been promoting their toothpastes. Within a few months they 
realised that their promotion technique is not working. The marketing team analysed 
and came to the conclusion that the specialised products should be promoted to a 
specific target audience. This idea worked very well and the promotion was a success.  
Identify all the promotion strategies used by them? 
i. Above the line  
ii. Below the line  
iii. Through the line  
 
a. i only  
b. ii only  
c. i and ii 
d. i, ii, iii  
1 
3 Mr. Dhambani is the CFO of Cherico Industries. He has to present the analysis of the 
financial health of the company during the last financial year, 2022-2023. He is making 
a presentation for the Annual Board Meet.  
To clearly explain the position he needs to work on: 
 
i. Financial Plan 
ii. Economic order quantity 
iii. Return on Investment 
iv. Break Even Analysis 
v. Return on Equity 
 
a. i and ii 
b. ii and iii 
c. iii and v 
d. iv and v 
1 
4 Aarna industries started manufacturing ice-creams under the brand name 'Tasty'. The 
company decided to use 3D animation techniques which will be projected on buildings. 
They chose several high raise buildings all over major metropolitan cities and started 
their advertising campaign.  
What form of media is the company using? 
a. Television  
b. Point of sale  
c. Ambient  
d. Cinema  
1 
5 Identify the various factors which will help the entrepreneur as well as the potential 
investor from the organisational plan.  
 
i. Long-term effectiveness of the enterprise 
ii. Profitability 
iii. Specifying the types of skills needed and the roles that must be filled by the 
members 
iv. the attitudes, behaviours, dress, communication styles etc., thus chalking out 
informal organisation 
 
a. i and ii only  
b. i, iii and iv only  
c. i, ii, iii and iv  
d. i, ii, iii  
1 
6 This promotional technique is deliberately planned and sustained effort to establish and 
maintain mutual understanding between an organisation and public.  
This industry grew 12% to touch 1600 crore in FY19, according to the fourth ‘State of 
the Industry Survey 2019’ report by the Public Relations Consultants Association of 
India (PRCAI). While media relations continue to be the largest service, non-media 
relations services now contribute 53 per cent of the industry’s revenue.  
Identify the technique 
a. Advertising  
b. Sales Promotion  
c. Personal Selling 
d. Public Relations 
1 
7 What will be the Net Working Capital of Sukhom Ltd. from the given data? 
 
Cash Rs. 2,00,000 
Account Receivables Rs. 1,50,000 
Account Payables Rs. 65,000 
Inventory Rs. 3,00,000 
Short term borrowings Rs. 1,00,000 
Outstanding Salaries Rs. 50,000 
 
a. Rs. 6, 50,000 
b. Rs. 2,15,000 
c. Rs. 8,65,000 
d. Rs. 4,35,000 
1 
8 Ratnanjali Ayurveda introduced a new range of products on the basis of the tri doshas. 
The marketing department is brainstorming on the branding of the new range where the 
customers can identify the new range easily and at the same time it creates awareness 
about the type of products this range has. The name ‘AyurPrakriti’, was adopted by the 
company and it would be used for all the products under this range. Which type of 
branding is adopted by Ratnanjali Ayurveda? 
 
a. Individual branding 
b. Corporate branding 
c. Umbrella branding 
d. Alpha numeric branding 
1 
Page 4


Sample Question Paper (2023-24) 
Subject: Entrepreneurship (066) 
Class: XII 
 
Time: 3 Hours                    Max Marks: 70 
 
General Instructions:  
1. This question paper contains 34 questions.  
2. The question paper contains 4 sections - A, B, C and D  
     1.1. Section A contains multiple choice questions  
      1.2. Section B - 2 marks; Answers to these questions may be from 30-40 words.  
      1.3. Section C - 3 marks; Answers to these questions may be from50-75 words. 
      1.4. Section D - 5 marks; Answers to these questions may be from120-150 
3. Internal choice is given in the paper, there is no overall choice. 
 
Part A 
Q. No.  Marks  
1 Environmental analysis is required by every firm to determine the opportunities and 
threats in an organisation. What is required to process and analyse the so obtained 
data? 
a. Quantitative analysis  
b. Qualitative analysis  
c. PESTEL analysis  
d. Both Quantitative and Qualitative analysis  
1 
2 'Shiny Teeth' have been in the field of manufacturing toothpastes since 2010. They 
decided to foray into the field of other specialised products in oral hygiene. Initially 
they decided to promote their specialised products to a large audience in the same 
manner as how they have been promoting their toothpastes. Within a few months they 
realised that their promotion technique is not working. The marketing team analysed 
and came to the conclusion that the specialised products should be promoted to a 
specific target audience. This idea worked very well and the promotion was a success.  
Identify all the promotion strategies used by them? 
i. Above the line  
ii. Below the line  
iii. Through the line  
 
a. i only  
b. ii only  
c. i and ii 
d. i, ii, iii  
1 
3 Mr. Dhambani is the CFO of Cherico Industries. He has to present the analysis of the 
financial health of the company during the last financial year, 2022-2023. He is making 
a presentation for the Annual Board Meet.  
To clearly explain the position he needs to work on: 
 
i. Financial Plan 
ii. Economic order quantity 
iii. Return on Investment 
iv. Break Even Analysis 
v. Return on Equity 
 
a. i and ii 
b. ii and iii 
c. iii and v 
d. iv and v 
1 
4 Aarna industries started manufacturing ice-creams under the brand name 'Tasty'. The 
company decided to use 3D animation techniques which will be projected on buildings. 
They chose several high raise buildings all over major metropolitan cities and started 
their advertising campaign.  
What form of media is the company using? 
a. Television  
b. Point of sale  
c. Ambient  
d. Cinema  
1 
5 Identify the various factors which will help the entrepreneur as well as the potential 
investor from the organisational plan.  
 
i. Long-term effectiveness of the enterprise 
ii. Profitability 
iii. Specifying the types of skills needed and the roles that must be filled by the 
members 
iv. the attitudes, behaviours, dress, communication styles etc., thus chalking out 
informal organisation 
 
a. i and ii only  
b. i, iii and iv only  
c. i, ii, iii and iv  
d. i, ii, iii  
1 
6 This promotional technique is deliberately planned and sustained effort to establish and 
maintain mutual understanding between an organisation and public.  
This industry grew 12% to touch 1600 crore in FY19, according to the fourth ‘State of 
the Industry Survey 2019’ report by the Public Relations Consultants Association of 
India (PRCAI). While media relations continue to be the largest service, non-media 
relations services now contribute 53 per cent of the industry’s revenue.  
Identify the technique 
a. Advertising  
b. Sales Promotion  
c. Personal Selling 
d. Public Relations 
1 
7 What will be the Net Working Capital of Sukhom Ltd. from the given data? 
 
Cash Rs. 2,00,000 
Account Receivables Rs. 1,50,000 
Account Payables Rs. 65,000 
Inventory Rs. 3,00,000 
Short term borrowings Rs. 1,00,000 
Outstanding Salaries Rs. 50,000 
 
a. Rs. 6, 50,000 
b. Rs. 2,15,000 
c. Rs. 8,65,000 
d. Rs. 4,35,000 
1 
8 Ratnanjali Ayurveda introduced a new range of products on the basis of the tri doshas. 
The marketing department is brainstorming on the branding of the new range where the 
customers can identify the new range easily and at the same time it creates awareness 
about the type of products this range has. The name ‘AyurPrakriti’, was adopted by the 
company and it would be used for all the products under this range. Which type of 
branding is adopted by Ratnanjali Ayurveda? 
 
a. Individual branding 
b. Corporate branding 
c. Umbrella branding 
d. Alpha numeric branding 
1 
9 Identify the place where transaction happens in shares or debentures subsequent to its 
primary offering.  
a. Primary market 
b. Secondary market 
c. Capital market 
d. Securities and Exchange Board of India 
1 
10 Assertion (A): The basic test of a successful entrepreneur is the identification of 
business opportunity in the environment. 
 
Reason (R): In order to be successful an entrepreneur needs to initiate steps to produce 
and sell goods and services to make the best use of that opportunity. 
 
a. Both Assertion (A) and Reason (R) are true and Reason (R) is the correct 
explanation of Assertion (A) 
b. Both Assertion (A) and Reason (R) are true but Reason (R) is not the correct 
explanation of Assertion (A) 
c. Assertion (A) is true but Reason (R) is false 
d. Assertion (A) is false but Reason (R) is true 
1 
11 Which among the following is NOT a method of raising the required capital in the 
primary market? 
a.  Xma Ltd. raised additional finance from existing shareholders by offering securities 
to them in proportion to the shares they are holding 
b. Prabhat Luminous Ltd. raised funds by selling its shares mainly to the General 
Insurance Corporation of India and Army Group Insurance 
c. To increase the efficiency of the employees and reduce the labour turnover, the 
management of CVK ltd. made employees the shareholders and enabled them to share 
the profits of the company   
d. Sujata AI ltd. raised funds from Mr. Bansal, an affluent individual in exchange for 
ownership equity 
1 
12 Assertion (A): Advertising is a paid form of communication.    
 
Reason (R):  Successful advertising makes the products or services positively known 
by that section of the public most likely to purchase them. 
 
a. Both Assertion (A) and Reason (R) are true and Reason (R) is the correct 
explanation of Assertion (A) 
b. Both Assertion (A) and Reason (R) are true but Reason (R) is not the correct 
explanation of Assertion (A) 
c. Assertion (A) is true but Reason (R) is false 
d. Assertion (A) is false but Reason (R) is true 
 
1 
Page 5


Sample Question Paper (2023-24) 
Subject: Entrepreneurship (066) 
Class: XII 
 
Time: 3 Hours                    Max Marks: 70 
 
General Instructions:  
1. This question paper contains 34 questions.  
2. The question paper contains 4 sections - A, B, C and D  
     1.1. Section A contains multiple choice questions  
      1.2. Section B - 2 marks; Answers to these questions may be from 30-40 words.  
      1.3. Section C - 3 marks; Answers to these questions may be from50-75 words. 
      1.4. Section D - 5 marks; Answers to these questions may be from120-150 
3. Internal choice is given in the paper, there is no overall choice. 
 
Part A 
Q. No.  Marks  
1 Environmental analysis is required by every firm to determine the opportunities and 
threats in an organisation. What is required to process and analyse the so obtained 
data? 
a. Quantitative analysis  
b. Qualitative analysis  
c. PESTEL analysis  
d. Both Quantitative and Qualitative analysis  
1 
2 'Shiny Teeth' have been in the field of manufacturing toothpastes since 2010. They 
decided to foray into the field of other specialised products in oral hygiene. Initially 
they decided to promote their specialised products to a large audience in the same 
manner as how they have been promoting their toothpastes. Within a few months they 
realised that their promotion technique is not working. The marketing team analysed 
and came to the conclusion that the specialised products should be promoted to a 
specific target audience. This idea worked very well and the promotion was a success.  
Identify all the promotion strategies used by them? 
i. Above the line  
ii. Below the line  
iii. Through the line  
 
a. i only  
b. ii only  
c. i and ii 
d. i, ii, iii  
1 
3 Mr. Dhambani is the CFO of Cherico Industries. He has to present the analysis of the 
financial health of the company during the last financial year, 2022-2023. He is making 
a presentation for the Annual Board Meet.  
To clearly explain the position he needs to work on: 
 
i. Financial Plan 
ii. Economic order quantity 
iii. Return on Investment 
iv. Break Even Analysis 
v. Return on Equity 
 
a. i and ii 
b. ii and iii 
c. iii and v 
d. iv and v 
1 
4 Aarna industries started manufacturing ice-creams under the brand name 'Tasty'. The 
company decided to use 3D animation techniques which will be projected on buildings. 
They chose several high raise buildings all over major metropolitan cities and started 
their advertising campaign.  
What form of media is the company using? 
a. Television  
b. Point of sale  
c. Ambient  
d. Cinema  
1 
5 Identify the various factors which will help the entrepreneur as well as the potential 
investor from the organisational plan.  
 
i. Long-term effectiveness of the enterprise 
ii. Profitability 
iii. Specifying the types of skills needed and the roles that must be filled by the 
members 
iv. the attitudes, behaviours, dress, communication styles etc., thus chalking out 
informal organisation 
 
a. i and ii only  
b. i, iii and iv only  
c. i, ii, iii and iv  
d. i, ii, iii  
1 
6 This promotional technique is deliberately planned and sustained effort to establish and 
maintain mutual understanding between an organisation and public.  
This industry grew 12% to touch 1600 crore in FY19, according to the fourth ‘State of 
the Industry Survey 2019’ report by the Public Relations Consultants Association of 
India (PRCAI). While media relations continue to be the largest service, non-media 
relations services now contribute 53 per cent of the industry’s revenue.  
Identify the technique 
a. Advertising  
b. Sales Promotion  
c. Personal Selling 
d. Public Relations 
1 
7 What will be the Net Working Capital of Sukhom Ltd. from the given data? 
 
Cash Rs. 2,00,000 
Account Receivables Rs. 1,50,000 
Account Payables Rs. 65,000 
Inventory Rs. 3,00,000 
Short term borrowings Rs. 1,00,000 
Outstanding Salaries Rs. 50,000 
 
a. Rs. 6, 50,000 
b. Rs. 2,15,000 
c. Rs. 8,65,000 
d. Rs. 4,35,000 
1 
8 Ratnanjali Ayurveda introduced a new range of products on the basis of the tri doshas. 
The marketing department is brainstorming on the branding of the new range where the 
customers can identify the new range easily and at the same time it creates awareness 
about the type of products this range has. The name ‘AyurPrakriti’, was adopted by the 
company and it would be used for all the products under this range. Which type of 
branding is adopted by Ratnanjali Ayurveda? 
 
a. Individual branding 
b. Corporate branding 
c. Umbrella branding 
d. Alpha numeric branding 
1 
9 Identify the place where transaction happens in shares or debentures subsequent to its 
primary offering.  
a. Primary market 
b. Secondary market 
c. Capital market 
d. Securities and Exchange Board of India 
1 
10 Assertion (A): The basic test of a successful entrepreneur is the identification of 
business opportunity in the environment. 
 
Reason (R): In order to be successful an entrepreneur needs to initiate steps to produce 
and sell goods and services to make the best use of that opportunity. 
 
a. Both Assertion (A) and Reason (R) are true and Reason (R) is the correct 
explanation of Assertion (A) 
b. Both Assertion (A) and Reason (R) are true but Reason (R) is not the correct 
explanation of Assertion (A) 
c. Assertion (A) is true but Reason (R) is false 
d. Assertion (A) is false but Reason (R) is true 
1 
11 Which among the following is NOT a method of raising the required capital in the 
primary market? 
a.  Xma Ltd. raised additional finance from existing shareholders by offering securities 
to them in proportion to the shares they are holding 
b. Prabhat Luminous Ltd. raised funds by selling its shares mainly to the General 
Insurance Corporation of India and Army Group Insurance 
c. To increase the efficiency of the employees and reduce the labour turnover, the 
management of CVK ltd. made employees the shareholders and enabled them to share 
the profits of the company   
d. Sujata AI ltd. raised funds from Mr. Bansal, an affluent individual in exchange for 
ownership equity 
1 
12 Assertion (A): Advertising is a paid form of communication.    
 
Reason (R):  Successful advertising makes the products or services positively known 
by that section of the public most likely to purchase them. 
 
a. Both Assertion (A) and Reason (R) are true and Reason (R) is the correct 
explanation of Assertion (A) 
b. Both Assertion (A) and Reason (R) are true but Reason (R) is not the correct 
explanation of Assertion (A) 
c. Assertion (A) is true but Reason (R) is false 
d. Assertion (A) is false but Reason (R) is true 
 
1 
13 Assertion (A): The Angel Investors were given the acronym FFF – i.e. FRIENDS, 
FAMILY, AND FOOLS.  
 
Reason (R): Angel investors are high net-worth individuals who have the knowledge, 
expertise, and funds that help start-ups without due diligence. 
 
a. Both Assertion (A) and Reason (R) are true and Reason (R) is the correct 
explanation of Assertion (A) 
b. Both Assertion (A) and Reason (R) are true but Reason (R) is not the correct 
explanation of Assertion (A) 
c. Assertion (A) is true but Reason (R) is false 
d. Assertion (A) is false but Reason (R) is true 
1 
14 The United Nations has declared 2023 as the International Year of Millets. Many start 
up firms were influenced with this news and have started to create their own version 
using millets. One such company was 'Young You'; they created a new variety of 
product using millets which was targetted at the young generation. Which of the 
following stage of enterprise process has the company followed in the above case? 
 
a. Opportunity spotting by analysing the needs and problems that exist in the 
environment 
b. Evaluating the ideas received from different sources to find a creative solution 
c. Identifying a product or service through innovation  
d. Setting up a project and nurturing it to success    
1 
15 Farheen, also known online as Fairu, has become a well-known figure on social media. 
This social media phenom has a staggering 28M Instagram followers, and they support 
her wholeheartedly. Millions of social media users enjoy her videos and photographs 
because she understands how to connect with the viewers. Fairu frequently uploads 
photos and videos to her Instagram account to keep her followers entertained. The fact 
that this social media celebrity will soon appear in India’s most popular reality show 
marks a significant turning point in her career. 
Raja an entrepreneur has been following Farheen to spot the latest trend. Which of the 
following trend is it? 
a. Read Trend 
b. Talk trend 
c. Watch trend 
d. Think trend 
 
1