Design Ethics Notes | EduRev

: Design Ethics Notes | EduRev

 Page 1


Objectives_template
 Module 13 : Design Ethics
 Lecture 35 : Objective of Ethics, Understanding Ethics? Introduction to Ethics in Design
 
 
The Lecture Contains: 
Design Ethics
Introduction to Ethics in Design
Understanding Ethics?
Objective of Ethics
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
file:///D|/Dr.%20Amit%20Ray/Philosophy_&_History_of_Design/lecture35/35_1.htm [9/26/2013 3:56:59 PM]
Page 2


Objectives_template
 Module 13 : Design Ethics
 Lecture 35 : Objective of Ethics, Understanding Ethics? Introduction to Ethics in Design
 
 
The Lecture Contains: 
Design Ethics
Introduction to Ethics in Design
Understanding Ethics?
Objective of Ethics
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
file:///D|/Dr.%20Amit%20Ray/Philosophy_&_History_of_Design/lecture35/35_1.htm [9/26/2013 3:56:59 PM]
Objectives_template
 Module 13 : Design Ethics
 Lecture 35 : Objective of Ethics, Understanding Ethics? Introduction to Ethics in Design
 
Design Ethics 
Design delimitation states (International Council of Societies of Industrial Design, ICSID- http://www.icsid.org/ April 1, 2013), “...
the task of design is to enhance global sustainability and environmental protection (Global Ethics), give benefits and freedom 
to the entire human community (Social Ethics) and support cultural diversity despite globalization (Cultural Ethics).” Design 
Ethics has great responsibility in serving traditional cultural diversity while protecting the human community. Modern Design 
has expanded its horizon much wider to address global issues. Globalization has created a cauldron of multi-ethnic society and 
design solution frequently has to accept the challenges. Naturally, micro to macro level design solution has to consider various 
environmental solutions without ignoring cultural heritage and community spirit.
Plate 1A Terracotta Pot 1B Plastic made Po
(Source: http://www.google.co.in/search?hl=en&gs_rn=7&gs_ri=psyab&pq=icsid&cp=9&gs_id=1ig&xhr=t&q 
=earthen+pot&bav=on.2,or.r_qf.&biw=1341&bih=604&um=1&ie=UTF8&tbm=isch&source=og&sa=N&tab=wi& 
ei=T1hZUeTVG4byrQeQ7YDwBQ#um=1&hl=en&tbm=isch&sa=1&q=traditional+terracotta+water+pot&oq=tra 
ditional+terracotta+water+pot&gs_l=img.12...157.35340.5.37648.10.10.0.0.0.0.234.1577.1j8j1.10.0...0.0...1c. 
1.7.img.Jul9qNLe_1A&bav=on.2,or.r_qf.&bvm=bv.44442042,d.bmk&fp=a59dff89cdc0ba35&biw=1341&bih=604 
&imgrc=rm6D0EpnrcfLHM%3A%3BoCyYKcohpJUxM%3Bhttp%253A%252F%252Fwww.ezakwantu.com%25 
2FClay%252520Pot%252520Nyanja%252520Large%2525209343.JPG%3Bhttp%253A%252F%252Fwww.eza 
kwantu.com%252FGallery%252520African%252520Beer%252520Pots%252520-%252520Clay%252520Pots 
.htm%3B450%3B403; April 1, 2013) 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
file:///D|/Dr.%20Amit%20Ray/Philosophy_&_History_of_Design/lecture35/35_2.htm [9/26/2013 3:57:00 PM]
Page 3


Objectives_template
 Module 13 : Design Ethics
 Lecture 35 : Objective of Ethics, Understanding Ethics? Introduction to Ethics in Design
 
 
The Lecture Contains: 
Design Ethics
Introduction to Ethics in Design
Understanding Ethics?
Objective of Ethics
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
file:///D|/Dr.%20Amit%20Ray/Philosophy_&_History_of_Design/lecture35/35_1.htm [9/26/2013 3:56:59 PM]
Objectives_template
 Module 13 : Design Ethics
 Lecture 35 : Objective of Ethics, Understanding Ethics? Introduction to Ethics in Design
 
Design Ethics 
Design delimitation states (International Council of Societies of Industrial Design, ICSID- http://www.icsid.org/ April 1, 2013), “...
the task of design is to enhance global sustainability and environmental protection (Global Ethics), give benefits and freedom 
to the entire human community (Social Ethics) and support cultural diversity despite globalization (Cultural Ethics).” Design 
Ethics has great responsibility in serving traditional cultural diversity while protecting the human community. Modern Design 
has expanded its horizon much wider to address global issues. Globalization has created a cauldron of multi-ethnic society and 
design solution frequently has to accept the challenges. Naturally, micro to macro level design solution has to consider various 
environmental solutions without ignoring cultural heritage and community spirit.
Plate 1A Terracotta Pot 1B Plastic made Po
(Source: http://www.google.co.in/search?hl=en&gs_rn=7&gs_ri=psyab&pq=icsid&cp=9&gs_id=1ig&xhr=t&q 
=earthen+pot&bav=on.2,or.r_qf.&biw=1341&bih=604&um=1&ie=UTF8&tbm=isch&source=og&sa=N&tab=wi& 
ei=T1hZUeTVG4byrQeQ7YDwBQ#um=1&hl=en&tbm=isch&sa=1&q=traditional+terracotta+water+pot&oq=tra 
ditional+terracotta+water+pot&gs_l=img.12...157.35340.5.37648.10.10.0.0.0.0.234.1577.1j8j1.10.0...0.0...1c. 
1.7.img.Jul9qNLe_1A&bav=on.2,or.r_qf.&bvm=bv.44442042,d.bmk&fp=a59dff89cdc0ba35&biw=1341&bih=604 
&imgrc=rm6D0EpnrcfLHM%3A%3BoCyYKcohpJUxM%3Bhttp%253A%252F%252Fwww.ezakwantu.com%25 
2FClay%252520Pot%252520Nyanja%252520Large%2525209343.JPG%3Bhttp%253A%252F%252Fwww.eza 
kwantu.com%252FGallery%252520African%252520Beer%252520Pots%252520-%252520Clay%252520Pots 
.htm%3B450%3B403; April 1, 2013) 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
file:///D|/Dr.%20Amit%20Ray/Philosophy_&_History_of_Design/lecture35/35_2.htm [9/26/2013 3:57:00 PM]
Objectives_template
 Module 13 : Design Ethics
 Lecture 35 : Objective of Ethics, Understanding Ethics? Introduction to Ethics in Design
 
The traditional earthen pot (plate 1A) design to carry water is being replaced by plastic-made pot to carry water. Earlier design 
certainly deserves admiration because of eco-friendly design and material that has survived for thousands of years. It has 
remained part of rural community around the country. The modern plastic-body pots (plate 1B) have become popular in urban 
society. Due to the unbreakable material it enjoys large acceptance in the urban community. Introduction of new material has 
inspired designer to conceive new approach in design solutions. However, the chemical reaction with water is not being tested 
and published with the negative effects.
 
Plat 2A Terracotta Tub
 
2B Plastic Tub
 
2C Stone Grinder
 
2D Modern Grinder
(Source: https://www.google.co.in/search?um=1&hl=en&biw=1341&bih=604&noj=1&tbm=isch&sa=1&q=earh 
ten+plant+tubs&oq=earhten+plant+tubs&gs_l=img.3...21082.27561.0.28984.18.18.0.0.0.0.137.19292j16.18.0. 
..0.0....1c.1.7.img.VW1isb1SpKU#imgrc=t013_UeWM0y1aM%3A%3BfobkJFNOhKJMTM%3Bhttp%253A%25 
2F%252Fimg.ehowcdn.com%252Farticlenew%252Fehow%252Fimages%252Fa04%252Fkg%252Fpj%252Fpa 
int-plastic-plant-pots-800x800.jpg%3Bhttp%253A%252F%252Fwww.ehow.com%252Fhow_4866867_paint-pla 
stic-plant-pots.html%3B300%3B300; April 1, 2013) 
Terracotta Tubs (plate 2A) are commonly found in most houses for gardening from ancient times. In recent days Plastic Tubs 
(plate 2B) for the garden use have become more useful due to the material. Plastic material certainly is more durable than 
terracotta tubs. Similarly the traditional grinding stone (Sil Batta plate 2C) is being replaced by motorized electrical grinder 
(plate 2D).  In the present scenario urban household deserves faster durable mechanism with lesser physical efforts for 
grinding ingredient cooking. Urban society needs faster and durable device for household chores. Electrical operated devices 
are furnishing the best in the present conditions. The traditional devices enjoy its sentimental attachment in rural community 
where the composition of family predominantly remains joint-family structure. The workload gets distributed among the 
members. On the other hand the nucleus structure of urban family has to depend on modern product design which minimizes 
labour, cost, time, etc.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
file:///D|/Dr.%20Amit%20Ray/Philosophy_&_History_of_Design/lecture35/35_3.htm [9/26/2013 3:57:00 PM]
Page 4


Objectives_template
 Module 13 : Design Ethics
 Lecture 35 : Objective of Ethics, Understanding Ethics? Introduction to Ethics in Design
 
 
The Lecture Contains: 
Design Ethics
Introduction to Ethics in Design
Understanding Ethics?
Objective of Ethics
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
file:///D|/Dr.%20Amit%20Ray/Philosophy_&_History_of_Design/lecture35/35_1.htm [9/26/2013 3:56:59 PM]
Objectives_template
 Module 13 : Design Ethics
 Lecture 35 : Objective of Ethics, Understanding Ethics? Introduction to Ethics in Design
 
Design Ethics 
Design delimitation states (International Council of Societies of Industrial Design, ICSID- http://www.icsid.org/ April 1, 2013), “...
the task of design is to enhance global sustainability and environmental protection (Global Ethics), give benefits and freedom 
to the entire human community (Social Ethics) and support cultural diversity despite globalization (Cultural Ethics).” Design 
Ethics has great responsibility in serving traditional cultural diversity while protecting the human community. Modern Design 
has expanded its horizon much wider to address global issues. Globalization has created a cauldron of multi-ethnic society and 
design solution frequently has to accept the challenges. Naturally, micro to macro level design solution has to consider various 
environmental solutions without ignoring cultural heritage and community spirit.
Plate 1A Terracotta Pot 1B Plastic made Po
(Source: http://www.google.co.in/search?hl=en&gs_rn=7&gs_ri=psyab&pq=icsid&cp=9&gs_id=1ig&xhr=t&q 
=earthen+pot&bav=on.2,or.r_qf.&biw=1341&bih=604&um=1&ie=UTF8&tbm=isch&source=og&sa=N&tab=wi& 
ei=T1hZUeTVG4byrQeQ7YDwBQ#um=1&hl=en&tbm=isch&sa=1&q=traditional+terracotta+water+pot&oq=tra 
ditional+terracotta+water+pot&gs_l=img.12...157.35340.5.37648.10.10.0.0.0.0.234.1577.1j8j1.10.0...0.0...1c. 
1.7.img.Jul9qNLe_1A&bav=on.2,or.r_qf.&bvm=bv.44442042,d.bmk&fp=a59dff89cdc0ba35&biw=1341&bih=604 
&imgrc=rm6D0EpnrcfLHM%3A%3BoCyYKcohpJUxM%3Bhttp%253A%252F%252Fwww.ezakwantu.com%25 
2FClay%252520Pot%252520Nyanja%252520Large%2525209343.JPG%3Bhttp%253A%252F%252Fwww.eza 
kwantu.com%252FGallery%252520African%252520Beer%252520Pots%252520-%252520Clay%252520Pots 
.htm%3B450%3B403; April 1, 2013) 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
file:///D|/Dr.%20Amit%20Ray/Philosophy_&_History_of_Design/lecture35/35_2.htm [9/26/2013 3:57:00 PM]
Objectives_template
 Module 13 : Design Ethics
 Lecture 35 : Objective of Ethics, Understanding Ethics? Introduction to Ethics in Design
 
The traditional earthen pot (plate 1A) design to carry water is being replaced by plastic-made pot to carry water. Earlier design 
certainly deserves admiration because of eco-friendly design and material that has survived for thousands of years. It has 
remained part of rural community around the country. The modern plastic-body pots (plate 1B) have become popular in urban 
society. Due to the unbreakable material it enjoys large acceptance in the urban community. Introduction of new material has 
inspired designer to conceive new approach in design solutions. However, the chemical reaction with water is not being tested 
and published with the negative effects.
 
Plat 2A Terracotta Tub
 
2B Plastic Tub
 
2C Stone Grinder
 
2D Modern Grinder
(Source: https://www.google.co.in/search?um=1&hl=en&biw=1341&bih=604&noj=1&tbm=isch&sa=1&q=earh 
ten+plant+tubs&oq=earhten+plant+tubs&gs_l=img.3...21082.27561.0.28984.18.18.0.0.0.0.137.19292j16.18.0. 
..0.0....1c.1.7.img.VW1isb1SpKU#imgrc=t013_UeWM0y1aM%3A%3BfobkJFNOhKJMTM%3Bhttp%253A%25 
2F%252Fimg.ehowcdn.com%252Farticlenew%252Fehow%252Fimages%252Fa04%252Fkg%252Fpj%252Fpa 
int-plastic-plant-pots-800x800.jpg%3Bhttp%253A%252F%252Fwww.ehow.com%252Fhow_4866867_paint-pla 
stic-plant-pots.html%3B300%3B300; April 1, 2013) 
Terracotta Tubs (plate 2A) are commonly found in most houses for gardening from ancient times. In recent days Plastic Tubs 
(plate 2B) for the garden use have become more useful due to the material. Plastic material certainly is more durable than 
terracotta tubs. Similarly the traditional grinding stone (Sil Batta plate 2C) is being replaced by motorized electrical grinder 
(plate 2D).  In the present scenario urban household deserves faster durable mechanism with lesser physical efforts for 
grinding ingredient cooking. Urban society needs faster and durable device for household chores. Electrical operated devices 
are furnishing the best in the present conditions. The traditional devices enjoy its sentimental attachment in rural community 
where the composition of family predominantly remains joint-family structure. The workload gets distributed among the 
members. On the other hand the nucleus structure of urban family has to depend on modern product design which minimizes 
labour, cost, time, etc.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
file:///D|/Dr.%20Amit%20Ray/Philosophy_&_History_of_Design/lecture35/35_3.htm [9/26/2013 3:57:00 PM]
Objectives_template
 Module 13 : Design Ethics
 Lecture 35 : Objective of Ethics, Understanding Ethics? Introduction to Ethics in Design
 
Plate 3A Wooden Window 3B Modern Window Design
(Source Plate 7D: https://www.google.co.in/search?um=1&hl=en&biw=1341&bih=604&noj=1&tbm=isch&sa= 
1&q=modern+window+design&oq=Modern+window&gs_l=img.1.1.0l10.3647.7726.0.10715.13.9.0.4.4.0.361.14 
07.0j8j0j1.9.0...0.0...1c.1.7.img.i0jJFH4e2UA#imgrc=-uC7X2GVRktnYM%3A%3BEIUfvBWrTPtXaM%3Bhttp%2 
53A%&252F%252F1.bp.blogspot.com%252FgHB_q7YEtL4%252FTuUHy3MnBpI%252FAAAAAAAAHQc%252 
Fuy58XJgPMhU%252Fs1600%252Fmodern%252Bhomes%252Bwindow%252Bdesigns.%252B%252525284% 
25252529.jpg%3Bhttp%253A%252F%252Fshoaibnzm-home-design.blogspot.com%252F2011%252F12%252F 
modern-homeswindow-designs.html%3B1600%3B12152; April 1, 2013) 
Traditionally doors and windows are designed by wood (plate 3A). Because of the environmental concern the application of 
wooden doors and windows are being replaced by modern material (plate 3B) for doors and windows. Aluminium has 
successfully replaced the traditional material. The durability, light-weight and strength have certainly found a solution in the 
modern architectural design. Wooden furniture and architecture design have its elegance that remained closed to human 
societies around the world. However, in order to save the trees the new technology has provided alternative material that is 
working quite well with the new minimalist design concepts. The modern design concepts have successfully harmonized with 
the prevailing condition that echoes the ethical issues.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
file:///D|/Dr.%20Amit%20Ray/Philosophy_&_History_of_Design/lecture35/35_4.htm [9/26/2013 3:57:01 PM]
Page 5


Objectives_template
 Module 13 : Design Ethics
 Lecture 35 : Objective of Ethics, Understanding Ethics? Introduction to Ethics in Design
 
 
The Lecture Contains: 
Design Ethics
Introduction to Ethics in Design
Understanding Ethics?
Objective of Ethics
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
file:///D|/Dr.%20Amit%20Ray/Philosophy_&_History_of_Design/lecture35/35_1.htm [9/26/2013 3:56:59 PM]
Objectives_template
 Module 13 : Design Ethics
 Lecture 35 : Objective of Ethics, Understanding Ethics? Introduction to Ethics in Design
 
Design Ethics 
Design delimitation states (International Council of Societies of Industrial Design, ICSID- http://www.icsid.org/ April 1, 2013), “...
the task of design is to enhance global sustainability and environmental protection (Global Ethics), give benefits and freedom 
to the entire human community (Social Ethics) and support cultural diversity despite globalization (Cultural Ethics).” Design 
Ethics has great responsibility in serving traditional cultural diversity while protecting the human community. Modern Design 
has expanded its horizon much wider to address global issues. Globalization has created a cauldron of multi-ethnic society and 
design solution frequently has to accept the challenges. Naturally, micro to macro level design solution has to consider various 
environmental solutions without ignoring cultural heritage and community spirit.
Plate 1A Terracotta Pot 1B Plastic made Po
(Source: http://www.google.co.in/search?hl=en&gs_rn=7&gs_ri=psyab&pq=icsid&cp=9&gs_id=1ig&xhr=t&q 
=earthen+pot&bav=on.2,or.r_qf.&biw=1341&bih=604&um=1&ie=UTF8&tbm=isch&source=og&sa=N&tab=wi& 
ei=T1hZUeTVG4byrQeQ7YDwBQ#um=1&hl=en&tbm=isch&sa=1&q=traditional+terracotta+water+pot&oq=tra 
ditional+terracotta+water+pot&gs_l=img.12...157.35340.5.37648.10.10.0.0.0.0.234.1577.1j8j1.10.0...0.0...1c. 
1.7.img.Jul9qNLe_1A&bav=on.2,or.r_qf.&bvm=bv.44442042,d.bmk&fp=a59dff89cdc0ba35&biw=1341&bih=604 
&imgrc=rm6D0EpnrcfLHM%3A%3BoCyYKcohpJUxM%3Bhttp%253A%252F%252Fwww.ezakwantu.com%25 
2FClay%252520Pot%252520Nyanja%252520Large%2525209343.JPG%3Bhttp%253A%252F%252Fwww.eza 
kwantu.com%252FGallery%252520African%252520Beer%252520Pots%252520-%252520Clay%252520Pots 
.htm%3B450%3B403; April 1, 2013) 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
file:///D|/Dr.%20Amit%20Ray/Philosophy_&_History_of_Design/lecture35/35_2.htm [9/26/2013 3:57:00 PM]
Objectives_template
 Module 13 : Design Ethics
 Lecture 35 : Objective of Ethics, Understanding Ethics? Introduction to Ethics in Design
 
The traditional earthen pot (plate 1A) design to carry water is being replaced by plastic-made pot to carry water. Earlier design 
certainly deserves admiration because of eco-friendly design and material that has survived for thousands of years. It has 
remained part of rural community around the country. The modern plastic-body pots (plate 1B) have become popular in urban 
society. Due to the unbreakable material it enjoys large acceptance in the urban community. Introduction of new material has 
inspired designer to conceive new approach in design solutions. However, the chemical reaction with water is not being tested 
and published with the negative effects.
 
Plat 2A Terracotta Tub
 
2B Plastic Tub
 
2C Stone Grinder
 
2D Modern Grinder
(Source: https://www.google.co.in/search?um=1&hl=en&biw=1341&bih=604&noj=1&tbm=isch&sa=1&q=earh 
ten+plant+tubs&oq=earhten+plant+tubs&gs_l=img.3...21082.27561.0.28984.18.18.0.0.0.0.137.19292j16.18.0. 
..0.0....1c.1.7.img.VW1isb1SpKU#imgrc=t013_UeWM0y1aM%3A%3BfobkJFNOhKJMTM%3Bhttp%253A%25 
2F%252Fimg.ehowcdn.com%252Farticlenew%252Fehow%252Fimages%252Fa04%252Fkg%252Fpj%252Fpa 
int-plastic-plant-pots-800x800.jpg%3Bhttp%253A%252F%252Fwww.ehow.com%252Fhow_4866867_paint-pla 
stic-plant-pots.html%3B300%3B300; April 1, 2013) 
Terracotta Tubs (plate 2A) are commonly found in most houses for gardening from ancient times. In recent days Plastic Tubs 
(plate 2B) for the garden use have become more useful due to the material. Plastic material certainly is more durable than 
terracotta tubs. Similarly the traditional grinding stone (Sil Batta plate 2C) is being replaced by motorized electrical grinder 
(plate 2D).  In the present scenario urban household deserves faster durable mechanism with lesser physical efforts for 
grinding ingredient cooking. Urban society needs faster and durable device for household chores. Electrical operated devices 
are furnishing the best in the present conditions. The traditional devices enjoy its sentimental attachment in rural community 
where the composition of family predominantly remains joint-family structure. The workload gets distributed among the 
members. On the other hand the nucleus structure of urban family has to depend on modern product design which minimizes 
labour, cost, time, etc.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
file:///D|/Dr.%20Amit%20Ray/Philosophy_&_History_of_Design/lecture35/35_3.htm [9/26/2013 3:57:00 PM]
Objectives_template
 Module 13 : Design Ethics
 Lecture 35 : Objective of Ethics, Understanding Ethics? Introduction to Ethics in Design
 
Plate 3A Wooden Window 3B Modern Window Design
(Source Plate 7D: https://www.google.co.in/search?um=1&hl=en&biw=1341&bih=604&noj=1&tbm=isch&sa= 
1&q=modern+window+design&oq=Modern+window&gs_l=img.1.1.0l10.3647.7726.0.10715.13.9.0.4.4.0.361.14 
07.0j8j0j1.9.0...0.0...1c.1.7.img.i0jJFH4e2UA#imgrc=-uC7X2GVRktnYM%3A%3BEIUfvBWrTPtXaM%3Bhttp%2 
53A%&252F%252F1.bp.blogspot.com%252FgHB_q7YEtL4%252FTuUHy3MnBpI%252FAAAAAAAAHQc%252 
Fuy58XJgPMhU%252Fs1600%252Fmodern%252Bhomes%252Bwindow%252Bdesigns.%252B%252525284% 
25252529.jpg%3Bhttp%253A%252F%252Fshoaibnzm-home-design.blogspot.com%252F2011%252F12%252F 
modern-homeswindow-designs.html%3B1600%3B12152; April 1, 2013) 
Traditionally doors and windows are designed by wood (plate 3A). Because of the environmental concern the application of 
wooden doors and windows are being replaced by modern material (plate 3B) for doors and windows. Aluminium has 
successfully replaced the traditional material. The durability, light-weight and strength have certainly found a solution in the 
modern architectural design. Wooden furniture and architecture design have its elegance that remained closed to human 
societies around the world. However, in order to save the trees the new technology has provided alternative material that is 
working quite well with the new minimalist design concepts. The modern design concepts have successfully harmonized with 
the prevailing condition that echoes the ethical issues.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
file:///D|/Dr.%20Amit%20Ray/Philosophy_&_History_of_Design/lecture35/35_4.htm [9/26/2013 3:57:01 PM]
Objectives_template
 Module 13 : Design Ethics
 Lecture 35 : Objective of Ethics, Understanding Ethics? Introduction to Ethics in Design
 
Introduction to Ethics in Design 
Designers have to make conscious decisions during the design process. Designers need to orient themselves some of the 
following issues for the rational answers. The ethical responsibility depends upon understanding conflicting issues rather than 
following preconceived rules. Ethics is a continuous process of learning. Based on socio-cultural and political environmental 
conditions ethics may change. Therefore it is not being accepted as permanent solution for ever.  
(Read more:http://mlab.uiah.fi/polut/Yhteiskunnalliset/lisatieto_ethics_primer.html; March 25, 2013)
Understanding Ethics? 
Ethics philosophically implies rational study of differences of morality in human behaviour. Human societies have conceived 
various guiding principles because of societal characteristics. It is a set of conducts based on beliefs and virtues. Some of 
them are implicit or explicit. A personal action may be considered moral, immoral or amoral from the point of view of ethical 
studies: 
?     Moral - Concerned with principles of right and wrong or conforming to standards of behaviour and character based on 
those principles and societal moral codes (ethics)
?     Immoral - an act or thought that is against personal or societal moral codes (ethics)
?     Amoral - an act or thought that does not confirm choices based on moral codes (unmoral)
Moral issues may have multiple options depending on the given condition. The prevailing condition may derive number of 
options just like in design solutions. Moral values may justify determining the choice of action. Moral issues are highly 
subjective based on specific conditions.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
file:///D|/Dr.%20Amit%20Ray/Philosophy_&_History_of_Design/lecture35/35_5.htm [9/26/2013 3:57:01 PM]
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