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Different Factors affecting Consumer Behaviour, Principles of Marketing Video Lecture | Principles of Marketing - B Com
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FAQs on Different Factors affecting Consumer Behaviour, Principles of Marketing Video Lecture - Principles of Marketing - B Com
| 1. What are the different factors that can affect consumer behavior? |  |
Ans. Different factors that can affect consumer behavior include cultural, social, personal, and psychological factors. Cultural factors include a person's culture, subculture, and social class. Social factors include reference groups, family, and social roles. Personal factors include age, occupation, lifestyle, and personality. Psychological factors include motivation, perception, learning, and attitudes.
| 2. How do cultural factors influence consumer behavior? | |
Ans. Cultural factors play a significant role in influencing consumer behavior. Culture refers to the shared beliefs, values, customs, and behaviors of a particular group of people. It influences consumers' needs, wants, and preferences. For example, cultural factors can determine the type of food people prefer, their clothing choices, their language, and their perception of beauty. Marketers need to understand these cultural factors to effectively target their products or services to specific cultural groups.
| 3. What role do social factors play in consumer behavior? | |
Ans. Social factors have a significant impact on consumer behavior. People are influenced by their reference groups, which are individuals or groups that they look up to or aspire to be like. Reference groups can include family, friends, celebrities, or opinion leaders. They can influence a consumer's purchasing decisions, brand choices, and opinions. Family also plays a crucial role in shaping consumer behavior, as family members often share common values and influence each other's buying decisions.
| 4. How do personal factors affect consumer behavior? | |
Ans. Personal factors such as age, occupation, lifestyle, and personality can greatly impact consumer behavior. For example, a person's age can influence the products or services they are interested in. A teenager may be more interested in fashion and technology, while an older adult may prioritize health and retirement planning. Occupation can also influence consumer behavior, as different professions have different needs and preferences. Lifestyle and personality traits also shape consumer behavior, as they can determine a person's values, interests, and buying habits.
| 5. What is the role of psychological factors in consumer behavior? | |
Ans. Psychological factors play a crucial role in consumer behavior. Motivation is a psychological factor that drives individuals to satisfy their needs and desires through purchasing products or services. Perception refers to how individuals interpret and make sense of the stimuli around them, which can influence their buying decisions. Learning involves the process of acquiring knowledge and experiences that can shape consumer behavior. Attitudes are a person's evaluation or feelings towards a particular product, brand, or service, and they can strongly influence purchasing decisions. Understanding these psychological factors helps marketers design effective marketing strategies to influence consumer behavior.
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Nov 15, 2024 Last updated |
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