Commerce Exam > Commerce Notes > Business Studies (BST) Class 12 > Direct and Indirect Questions - Marketing Management
Direct and Indirect Questions - Marketing Management | Business Studies (BST) Class 12 - Commerce PDF Download
Direct Questions
Introduction
1. What is the market?
2. What is marketing?
3. State the pillars of marketing.
4. What are features of marketing?
5. What is difference between Need and want?
6. Exchange is referred to as the essence of marketing. Why?
7. For any exchange to take place, what are conditions that are to be satisfied?
8. What can be marketed?
9. Who is the marketer?
10 .Can buyer be the marketer?
11. Define Marketing management.
12. Management of marketing involves process .Name steps
13. Explain 5 marketing philosophies and differentiate between them
14. Explain Functions of marketing.
15. What is marketing mix and discuss its elements.
Product
1. What is product
2. In marketing, product is a mixture of tangible and intangible attributes. How?
3. “From customer’s pint of view, product is bundle of utilities. “In light of this statement, explain three types of utilities or benefits offered by product.
4. What do you mean by Product mix
5. Explain three elements of Product mix
6. Define Branding
7. Explain Brand, Brand name, Brand Mark and Trade mark.
8. What are advantages of branding to customer and marketer
9. What are characteristics of good brand name?
10. Define Packaging
11. Explain three levels of Packaging with example
12. Why has packaging become important?
13. Explain how Packaging acts as silent salesman?
14. Define Labelling
15. Name 12 things which are normally mentioned on labels of the products
16. Draw the label of shampoo bottle
17. “Labels perform important functions in marketing of products” How?
Place
1. What do you mean by Physical distribution /Physical distribution mix/ Place mix?
2 What are the two major decisions relating to Physical distribution mix ?
3. What do you mean by Channels of Distribution?
4. Name and draw different types of channels of Distribution. Give one example each
5. Give 4 examples of direct channels.
6. Explain factors affecting choice of channels.
7. Explain four components of Physical distribution
8. Firm has to strike a balance between the cost of warehousing and the level of customer service. How?
9. Name the four major factors determining inventory levels.
10. Firm has to strike a balance between the cost of inventory and the level of customer service. How?
Price
1. Define Price?
2. What is Price Mix?
3. Explain six factors affecting determination of price of a product.
4. Explain four Pricing objectives.
Promotion
1. What do you mean by promotion?
2. What do you mean by promotion mix?
3. Define advertising.
4. Discuss features of advertising.
5. What are advantages of advertising?
6. Are critics justified in raising objections against advertising?
7. Define personal selling.
8. Discuss features of personal selling
9. Write six qualities of good salesman.
10. Define Sales promotion.
11. Name 11 sales promotion techniques with example
12. Define Public Relations.
13. Discuss methods or tools for Public Relations.
14. Discuss importance of Public Relations.
Indirect questions
1. Goods are not bought but they have to be sold “Which marketing concept is highlighted here ?
2. Identify tool of promotion mix from following statement
(a) It is highly flexible as message can be adjusted as per situation
(b) It include shorty term incentives to boost sales
(c) It aims at creating and managing successful relations with public
The document Direct and Indirect Questions - Marketing Management | Business Studies (BST) Class 12 - Commerce is a part of the Commerce Course Business Studies (BST) Class 12.
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FAQs on Direct and Indirect Questions - Marketing Management - Business Studies (BST) Class 12 - Commerce
| 1. What is marketing management in commerce? |  |
Ans. Marketing management in commerce refers to the process of planning, organizing, implementing, and controlling marketing activities within an organization to achieve its marketing objectives. It involves analyzing market trends, identifying target customers, developing marketing strategies, and monitoring the performance of marketing activities to ensure business growth and profitability.
| 2. How does marketing management contribute to the success of a business? | |
Ans. Marketing management plays a crucial role in the success of a business by effectively promoting products or services, creating brand awareness, attracting customers, and generating sales. It helps in understanding customer needs and preferences, identifying market opportunities, and developing competitive strategies to gain a competitive edge in the industry.
| 3. What are the key components of marketing management? | |
Ans. The key components of marketing management include market research, product development, pricing, promotion, and distribution. Market research helps in understanding consumer behavior and identifying market trends. Product development involves creating and improving products or services to meet customer needs. Pricing determines the value of the product or service. Promotion involves advertising and other promotional activities, while distribution ensures the availability of products to customers.
| 4. How can marketing management help in building strong customer relationships? | |
Ans. Marketing management helps in building strong customer relationships by focusing on customer satisfaction and loyalty. It involves understanding customer needs, preferences, and buying behavior to offer personalized products or services. Effective communication and relationship-building strategies, such as customer relationship management (CRM), can be implemented to engage customers, address their concerns, and provide superior customer service.
| 5. What are the current trends and challenges in marketing management? | |
Ans. Some current trends in marketing management include the use of digital marketing strategies, social media marketing, personalized marketing, and data-driven decision-making. Additionally, marketing managers face challenges such as increased competition, changing consumer behavior, rapid technological advancements, and the need to adapt to evolving market trends. They need to stay updated with industry trends, leverage technology, and adopt innovative marketing strategies to overcome these challenges and stay ahead in the market.
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