E-Grocery, E-Commerce Video Lecture | E-Commerce - B Com

mine wedge tables and groceries for your
home has become a different experience
thanks to apps such as big basket local
Banja and pepper tan which died up with
neighborhood stores to deliver energy
fee but the viability of these apps may
face challenges going forward because
groceries is now the next big frontier
for the big boys while Amazons India
launched the karana now the Pratt
launched sqc TT to tap into the vast
pool of mom-and-pop stores high volumes
and a vast untapped market are huge
drivers grocery retail market is close
to a 350 billion dollar market with
online accounting for less than 1% of
sales pepper tap however which fulfills
close to 13,000 orders in a day in 10
cities is not for it for now
roasty has to be done in a hyperlocal
format given the situation that the
horizontal e-commerce players are in
right now in the country they don't have
a balanced infrastructure to do a
hyperlocal kind of play I'm not really
worried about people like lip Carson a
blade on all of these other guys getting
into the game and trying to do something
in groceries because in my opinion this
is a very different business with
retailers such as Future group and
Aditya Birla Group also betting big
experts say consolidation is inevitable
going forward the fact that this
category needs city by city approach do
you find that dividing multiple players
actually existing in this market but
whether these number of players which
are already there or in tensioning to be
there all of them will exist or that
that looks a bit tricky because you see
there's so many startups every day which
have emerged in this space but it's not
going to be an easy task for offline
joints to as a multi-channel approach
has seldom worked with the big boys of
e-commerce getting aggressive some
battles will only become intense in the
days to come which perhaps explains the
heavy discounting that the products are
seeing in this category while the
standalone players have managed to
safeguard they talk so far it remains to
be seen if they can sustain the assault
from the big boys rahul dima ET now
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