Factors contributing to growth of E-Commerce Video Lecture | E-Commerce - B Com

okay students we're almost done with
this some overview topic of e-business
and I like to device a little before I
move up move forward okay in the
previous video I was covering the
factors that contribute to the growth of
the electronic commerce so if you have
an e business plan and you have any
business project or you know a
development idea what factors would
contribute to the success of this plan
we talked about global reach how far
you're able to reach the audiences if
you want you can take notes right now
within each of these factors I have
certain extra tips for you
okay global reach by global reach what
I'm trying to say is how culturally
sensitive your website is which means
that how many language how many language
choices your website has again Google
the Google revolution has changed the
way we create websites many websites are
now able to translate themselves
automatically based on the local
language where the website is being
accessed by it by simply adding a small
widget in the website supported by
Google which is free that you know your
website will automatically get
translated okay one drawback about this
widget is for example I mean and let me
just try to show this you let me open up
my Internet client okay what I'm trying
to do is I'm going to open up a page
something like this okay Alexa and
amazon.com company now this is a website
in Chinese okay immediately I get a
message here would we like to translate
this page okay and if I hit translate
it's going to try to con translate every
single thing in English okay depending
on my local language setting in my
browser okay so which means that
information here
is within global reach right okay
now everything else is in English right
now which is fantastic okay we just
we're good sports for the time being but
it's not a very good solution in the
long run what you need to do is you need
to have mirror websites created that are
you know translated according to the
local dialect of the port of the target
market that you're trying to reach for
example if you are living in United
States and your target market is Hindi
speaking people what you need to do is
you need to make sure that you get your
website translated literally explicitly
by a Hindi expert Hindi speaker language
expert and get it written down in detail
so that there is an option here you know
there is an option here whether you want
to experience the website in English or
in Hindi or in French those options are
much better than having the Google
translated because sometimes you know
when I look at it it looks fine but the
translate English usually is fine but
when the language English is translated
into other languages what happens is the
dialect is distorted okay it is not as
it doesn't it it's like garbage
sometimes it doesn't make sense to the
reader the local reader
so when you say when you talk about
global reach you are talking about how
how many people across the group are
able to access your language this is
called accessibility now accessibility
has language as well as it has special
needs issues your website should be
special needs friendly okay for example
they should be areas on your website for
example they should be there should be a
widget connected to the website in which
the the there should be a reader a
browser reader the browser reader
installed in a special needs person's
computer should be able to read every
very clearly which means your images
must have alt image information okay let
me show you another example okay if you
take a look at this e government website
of UAE it's a very nice and clean
website very up-and-coming ok the
problem is I can't read Arabic okay so I
don't understand what's going on and I'm
for example a citizen of UAE and they
need some government services so all I
need to do is hit on the English button
Google is not offering me any kind of
translation because it knows it can read
that it can read that this website is
offering me the translation option which
is much better than it's its own
translation option so if I hit enter I'm
taken to the mirror website which is all
in English ok and let me tell you one
thing if I hope for long enough ok I'm
more able to see it here but every image
in this page is special needs modified
adjusting which means if there is a
special needs reader installed in a
person's computer it will be telling
describing the image in detail you see
an image in which a man is timing with
hands waist and the inside a mosque okay
with water around it and Ramadan Mubarak
Whitten in the middle can you see how
detailed this explanation of this
picture is okay this is what is known as
river reach you are able to reach to of
far wider spectrum of audiences so this
this is one factor that will contribute
to the success of your electronic
commerce because remember remember
people ecommerce is only as successful
as the number of people you are able to
reach through your website okay then you
have the anywhere anytime convenience
and we talked about this we sure your
website should be device friendly it
should be able to you should be able to
access the website equally
throughout all the vices okay easy to
find product and vendor information I
showed you another example in which I
just entered the brand name and I could
see all the brand's offered by the
website you have to install
sophisticated and refined search
algorithms in your website so that these
searches that come up are very
responsive to the consumer productivity
booster
you must have programs installed in your
intranet or your company employee portal
which are you know which which promote
learning which promote continuous
learning and development okay more about
that later
knowledge advice and collaboration very
important in any portal any view whether
it's client-side its back-end its
employee side any any view of a website
that you have you should be able to have
a blob of a support of a community
collaboration page okay where people of
like interest meet and talk about it
about it and the dates are very very
recent the dates of communication are
very recent this is critical to your
success as an e-business developer okay
these points you need to remember always
try to print this out take a picture of
this page you know stick it somewhere if
you're ambitious about the success of
your business project make sure you have
all these factors covered okay rich
media entertainment social networking
which means that you should have
demonstrations okay demonstrations with
the aid of advertisements okay I usually
direct my students to this website for
creating a quick ad of their own how to
I can devote a session in explaining how
to do far too okay if we start now this
just you do bow to calm and
okay I am signed in I do have an account
here let me let me look at it
okay what I do is I ask my students to
just create an account at powtoon and
there are many many free templates for
you to choose from and you can easily
embed one of these ads in your website
okay
these are ready-made templates and for
two results okay I need something for
work okay and for example new software
company business websites just take a
look at this this is really quick
[Applause]
okay this is fantastic I like it
supposing I checked all of these ads
available here and I want to edit it I
just go ahead and edit and then I'm
taking to an online editor okay and once
I'm done with this it's a pontoon studio
this is very easy I don't want you to
get you know you know overwhelmed or
something this is very easy it's as easy
as playing again all you need to do is
just customize this customize it and
there are certain certain ads that are
free for you all you need to do is just
take this ad copy its URL and embed it
in your own website okay
and what happens here is if you embed
something like this in your website in
your main page imagine you have a main
page and in the middle of the page you
trying to explain or demonstrate your
product or your service idea to the
customer through this ad it is so much
easier for your customer to understand
exactly what you're trying to sell
especially if your ideas unique and
complicated I mean you can't go wrong
with this I have seen a lot of
businesses really flourish just because
they had the right ad on the main page
okay so when you talk about rich media
entertainment and social networking this
is what we talked about all you need to
do is you also have the option for
example take a look here okay it's it's
giving me all the directions hard work
on this page and all I need to do is
okay we can upgrade as well you have to
create 10 10 20 I think dollars or
something like that per month it's not
very expensive and it's a great
investment for your e-business because
what would happen is once you're done
with this the customization all I need
to do is just change this here
okay supposing okay apply and I don't
like this here what I'm gonna do is I'm
going to move this up we can change this
easily you can make this at center and
you can change this heading what I can
change it
okay any business idea that you have we
have baking classes available online in
the form of YouTube we can show it here
videos and hands-on techniques okay for
example it's as easy as this you can
change this and add a logo here you can
just add an image of a select an image
and add it here okay
lots of ferreting options available very
easy once I'm done I'm just simply going
to take this very important on my main
page it's a simple osa okay so this
creates a social networking site as well
because if my if a user likes my
advertisement and I have options here
available under the add the Facebook
icon the Twitter icon and the Google+
plus icons have all these available I'm
just going to click on one of these
icons and my ad is will be shared by
other friends of this consumer okay so
this is how the business is going to get
marketed easily
personalization and customization we
talked about creating special account
pages for the consumer more about that
when I do the big start comp with you
then price comparison for customers this
is very important an entire video I
think a series of video is going to be
devoted on this and upcoming lectures so
stay tuned fast dissemination of
information okay as soon as the question
is asked by a customer you quickly
answer it
no relays this is how this helps you
build trust if you don't have trust of
your customer you don't have a business
okay increasing trust increasing
activity increasing customer engagement
on over
these are very very critical to the
success of your business
efficient transactions which means there
are no starlings long lost lengths no
broken links
no leaked passwords not like nothing
like that very secure very strong okay
and I'm going to tell you how to install
certificates on your websites that will
make your website very secure okay and
that will also offer the the fact that
the BOGO of that certificate is there on
your website who would make your
customers more have more faith in your
transaction process up your website okay
before I move on to the next part I
would like to take a pause here and
let's meet up in the next video
you
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