B Com Exam > B Com Notes > Marketing Management > Features - Marketing Information System, Marketing Management
Features - Marketing Information System, Marketing Management | Marketing Management - B Com PDF Download
Features of Marketing Information System MIS
The main characteristics or features of Marketing Information System (MIS):
1. Continuous system : MIS is a permanent and continuous system of collecting information. It collects information continuously.
2. Basic objective : The basic objective of MIS is to provide the right-information at the right-time to the right-people to help them take right decisions.
3. Computer based system : MIS is a computer-based system. It uses computers for storing, analyzing and supplying information. It also uses micro-films for storing information. Therefore, it is very quick and accurate.
4. Future-oriented : MIS is future-oriented. It provides information for solving future problems. It is not past-oriented.
5. Used by all levels : MIS is used by all three levels of management, i.e. top, middle and lower. It is used for making marketing plans, policies and strategies. This is used to solve marketing problems and to take advantage of business opportunities.
6. Sources : MIS collects information from both, internal and external sources. For example, information is collected from company records, publications, etc.
7. Collects marketing information : MIS collects all types of marketing information. It collects information about the consumer competition, marketing environment, government policies, etc. It supplies this information to the marketing managers.
8. Helps in decision making : MIS supplies up-to-date and accurate information. It helps marketing managers to take quick and right decisions.
The document Features - Marketing Information System, Marketing Management | Marketing Management - B Com is a part of the B Com Course Marketing Management.
All you need of B Com at this link: B Com
|
54 videos|51 docs|22 tests
|
FAQs on Features - Marketing Information System, Marketing Management - Marketing Management - B Com
| 1. What is a Marketing Information System? |  |
Ans. A Marketing Information System (MIS) is a system that collects, analyzes, and manages marketing-related data to support decision-making and strategic planning in an organization. It helps in gathering information about customers, competitors, and market trends, enabling businesses to make informed marketing decisions.
| 2. What are the key components of a Marketing Information System? | |
Ans. The key components of a Marketing Information System include internal records, marketing intelligence, marketing research, and marketing decision support systems. Internal records provide data on sales, customer profiles, and inventory. Marketing intelligence involves gathering information from external sources like competitors and market research agencies. Marketing research is the process of collecting primary and secondary data to analyze market trends and customer preferences. Marketing decision support systems use analytical tools and models to aid in decision-making.
| 3. How does a Marketing Information System benefit businesses? | |
Ans. A Marketing Information System provides several benefits to businesses. It helps in identifying market opportunities and potential threats, enabling businesses to develop effective marketing strategies. It enhances decision-making by providing timely and accurate information. It also aids in understanding customer needs and preferences, allowing businesses to tailor their products and services accordingly. Additionally, it facilitates effective communication and coordination among various departments within an organization.
| 4. What are the challenges associated with implementing a Marketing Information System? | |
Ans. Implementing a Marketing Information System can come with certain challenges. One challenge is the availability and quality of data. Obtaining accurate and reliable data can be difficult, especially when relying on external sources. Another challenge is the cost of implementing and maintaining the system. Investing in technology and skilled personnel can be expensive for some businesses. Additionally, ensuring data security and privacy can be a concern, as sensitive customer information needs to be protected.
| 5. How can businesses ensure the effectiveness of their Marketing Information System? | |
Ans. To ensure the effectiveness of a Marketing Information System, businesses can follow certain practices. They should clearly define their information needs and objectives to ensure that the system collects and analyzes relevant data. Regularly updating and maintaining the system is crucial to ensure the accuracy and reliability of the information. Businesses should also invest in training employees to effectively use the system and interpret the data. Finally, regularly evaluating the system's performance and making necessary improvements is essential to maximize its effectiveness.
Related Exams
About this Document
|
4.98/5 Rating |
|
Nov 16, 2024 Last updated |
Document Description: Features - Marketing Information System, Marketing Management for B Com 2024 is part of Marketing Management preparation.
The notes and questions for Features - Marketing Information System, Marketing Management have been prepared according to the B Com exam syllabus. Information about Features - Marketing Information System, Marketing Management covers topics
like and Features - Marketing Information System, Marketing Management Example, for B Com 2024 Exam. Find important definitions, questions, notes, meanings, examples, exercises and tests below for Features - Marketing Information System, Marketing Management.
Introduction of Features - Marketing Information System, Marketing Management in English is available as part of our Marketing Management
for B Com & Features - Marketing Information System, Marketing Management in Hindi for Marketing Management course.
Download more important topics related with notes, lectures and mock test series for B Com
Exam by signing up for free. B Com: Features - Marketing Information System, Marketing Management | Marketing Management - B Com
Description
Full syllabus notes, lecture & questions for Features - Marketing Information System, Marketing Management | Marketing Management - B Com - B Com | Plus excerises question with solution to help you revise complete syllabus for Marketing Management | Best notes, free PDF download
Information about Features - Marketing Information System, Marketing Management
In this doc you can find the meaning of Features - Marketing Information System, Marketing Management defined & explained in the simplest way possible. Besides explaining types of
Features - Marketing Information System, Marketing Management theory, EduRev gives you an ample number of questions to practice Features - Marketing Information System, Marketing Management tests, examples and also practice B Com
tests
|
Explore Courses for B Com exam
|
|
Signup for Free!
Signup to see your scores go up within 7 days! Learn & Practice with 1000+ FREE Notes, Videos & Tests.
Related Searches
past year papers
,Viva Questions
,Objective type Questions
,ppt
,Previous Year Questions with Solutions
,Features - Marketing Information System
,Exam
,study material
,Marketing Management | Marketing Management - B Com
,Semester Notes
,Extra Questions
,Features - Marketing Information System
,Summary
,Important questions
,video lectures
,mock tests for examination
,Free
,Marketing Management | Marketing Management - B Com
,Features - Marketing Information System
,practice quizzes
,shortcuts and tricks
,MCQs
,Marketing Management | Marketing Management - B Com
,Sample Paper
;
Additional Information about Features - Marketing Information System, Marketing Management for B Com Preparation
Features - Marketing Information System, Marketing Management Free PDF Download
The Features - Marketing Information System, Marketing Management is an invaluable resource that delves deep into the core of the B Com exam.
These study notes are curated by experts and cover all the essential topics and concepts, making your preparation more efficient and effective.
With the help of these notes, you can grasp complex subjects quickly, revise important points easily,
and reinforce your understanding of key concepts. The study notes are presented in a concise and easy-to-understand manner,
allowing you to optimize your learning process. Whether you're looking for best-recommended books, sample papers, study material,
or toppers' notes, this PDF has got you covered. Download the Features - Marketing Information System, Marketing Management now and kickstart your journey towards success in the B Com exam.
Importance of Features - Marketing Information System, Marketing Management
The importance of Features - Marketing Information System, Marketing Management cannot be overstated, especially for B Com aspirants.
This document holds the key to success in the B Com exam.
It offers a detailed understanding of the concept, providing invaluable insights into the topic.
By knowing the concepts well in advance, students can plan their preparation effectively.
Utilize this indispensable guide for a well-rounded preparation and achieve your desired results.
Features - Marketing Information System, Marketing Management Notes
Features - Marketing Information System, Marketing Management Notes offer in-depth insights into the specific topic to help you master it with ease.
This comprehensive document covers all aspects related to Features - Marketing Information System, Marketing Management.
It includes detailed information about the exam syllabus, recommended books, and study materials for a well-rounded preparation.
Practice papers and question papers enable you to assess your progress effectively.
Additionally, the paper analysis provides valuable tips for tackling the exam strategically.
Access to Toppers' notes gives you an edge in understanding complex concepts.
Whether you're a beginner or aiming for advanced proficiency, Features - Marketing Information System, Marketing Management Notes on EduRev are your ultimate resource for success.
Features - Marketing Information System, Marketing Management B Com Questions
The "Features - Marketing Information System, Marketing Management B Com Questions" guide is a valuable resource for all aspiring students preparing for the
B Com exam. It focuses on providing a wide range of practice questions to help students gauge
their understanding of the exam topics. These questions cover the entire syllabus, ensuring comprehensive preparation.
The guide includes previous years' question papers for students to familiarize themselves with the exam's format and difficulty level.
Additionally, it offers subject-specific question banks, allowing students to focus on weak areas and improve their performance.
Study Features - Marketing Information System, Marketing Management on the App
Students of B Com can study Features - Marketing Information System, Marketing Management alongwith tests & analysis from the EduRev app,
which will help them while preparing for their exam. Apart from the Features - Marketing Information System, Marketing Management,
students can also utilize the EduRev App for other study materials such as previous year question papers, syllabus, important questions, etc.
The EduRev App will make your learning easier as you can access it from anywhere you want.
The content of Features - Marketing Information System, Marketing Management is prepared as per the latest B Com syllabus.
|
© EduRev
|
Education Revolution
|
Follow Us
|
Signup to see your scores
go up
within 7 days!
within 7 days!
Takes less than 10 seconds to signup