INDUSTRY ANALYSIS Notes | EduRev

: INDUSTRY ANALYSIS Notes | EduRev

 Page 1


INDUSTRY ANALYSIS
Dr.M. Thenmozhi
Professor
Department of Management Studies
Indian Institute of Technology Madras
Chennai  600 036
E-mail: mtm@iitm.ac.in
Page 2


INDUSTRY ANALYSIS
Dr.M. Thenmozhi
Professor
Department of Management Studies
Indian Institute of Technology Madras
Chennai  600 036
E-mail: mtm@iitm.ac.in
INDUSTRY ANALYSIS AND 
COMPETITOR ANALYSIS
Scanning of Environment is complete only with 
Industry Analysis and Competition Analysis
Page 3


INDUSTRY ANALYSIS
Dr.M. Thenmozhi
Professor
Department of Management Studies
Indian Institute of Technology Madras
Chennai  600 036
E-mail: mtm@iitm.ac.in
INDUSTRY ANALYSIS AND 
COMPETITOR ANALYSIS
Scanning of Environment is complete only with 
Industry Analysis and Competition Analysis
FRAMEWORK FOR ANALYSIS
INDUSTRY ANALYSIS
General features / basic conditions of the 
industry
Industry Environment
Industry structure
Industry attractiveness
Industry performance
Industry Practices
Industry trends / the future of the industry
Page 4


INDUSTRY ANALYSIS
Dr.M. Thenmozhi
Professor
Department of Management Studies
Indian Institute of Technology Madras
Chennai  600 036
E-mail: mtm@iitm.ac.in
INDUSTRY ANALYSIS AND 
COMPETITOR ANALYSIS
Scanning of Environment is complete only with 
Industry Analysis and Competition Analysis
FRAMEWORK FOR ANALYSIS
INDUSTRY ANALYSIS
General features / basic conditions of the 
industry
Industry Environment
Industry structure
Industry attractiveness
Industry performance
Industry Practices
Industry trends / the future of the industry
FRAMEWORK FOR ANALYSIS
COMPETITION ANALYSIS
Five force shaping competition in the 
industry
Profiling of competitors
Firm’s competitive position in the industry
Page 5


INDUSTRY ANALYSIS
Dr.M. Thenmozhi
Professor
Department of Management Studies
Indian Institute of Technology Madras
Chennai  600 036
E-mail: mtm@iitm.ac.in
INDUSTRY ANALYSIS AND 
COMPETITOR ANALYSIS
Scanning of Environment is complete only with 
Industry Analysis and Competition Analysis
FRAMEWORK FOR ANALYSIS
INDUSTRY ANALYSIS
General features / basic conditions of the 
industry
Industry Environment
Industry structure
Industry attractiveness
Industry performance
Industry Practices
Industry trends / the future of the industry
FRAMEWORK FOR ANALYSIS
COMPETITION ANALYSIS
Five force shaping competition in the 
industry
Profiling of competitors
Firm’s competitive position in the industry
INDUSTRY ANALYSIS
INDUSTRY STRUCTURE
No. of players
Total market size
Relative share of the players
Nature of competition : Monopoly, oligopoly, Perfect 
competition
Differentiation practiced by various players
Barriers in the industry - Entry Barriers - Mobility 
Barriers - Exit Barriers
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