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Market Channel Design Decision - Distribution Decisions, Marketing Management Video Lecture | Marketing Management - B Com
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FAQs on Market Channel Design Decision - Distribution Decisions, Marketing Management Video Lecture - Marketing Management - B Com
| 1. What is market channel design? |  |
Ans. Market channel design refers to the process of determining the most effective and efficient way to distribute products or services from the producer to the end consumer. It involves making decisions on the number and types of intermediaries, the level of distribution intensity, and the selection of specific distribution channels.
| 2. What are distribution decisions in marketing management? | |
Ans. Distribution decisions in marketing management involve determining how products or services should be made available to customers. This includes decisions related to the selection of distribution channels, such as direct or indirect distribution, the choice of intermediaries, and the design of the physical distribution system.
| 3. How does market channel design impact a company's marketing strategy? | |
Ans. Market channel design plays a crucial role in a company's marketing strategy as it directly affects the reach and accessibility of products or services to customers. The selection of distribution channels and intermediaries can impact factors such as product availability, customer convenience, and overall customer satisfaction. Therefore, a well-designed market channel can enhance a company's competitive advantage and support its marketing objectives.
| 4. What factors should be considered when making distribution decisions? | |
Ans. Several factors should be considered when making distribution decisions, including the nature of the product or service, target market characteristics, competition, cost considerations, and legal and regulatory requirements. It is important to assess the suitability of different distribution channels based on these factors and select the ones that align with the company's overall marketing goals.
| 5. How can a company evaluate the effectiveness of its market channel design? | |
Ans. A company can evaluate the effectiveness of its market channel design through various measures, including sales performance, customer satisfaction surveys, feedback from intermediaries, and market share analysis. By tracking key metrics and regularly monitoring the performance of distribution channels, a company can identify areas for improvement and make necessary adjustments to optimize its market channel design.
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Dec 19, 2024 Last updated |
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