Commerce Exam > Commerce Videos > Business Studies (BST) Class 12 > Marketing Management Concept and Philosophies
Marketing Management Concept and Philosophies Video Lecture | Business Studies (BST) Class 12 - Commerce
|
52 videos|198 docs|49 tests
|
FAQs on Marketing Management Concept and Philosophies Video Lecture - Business Studies (BST) Class 12 - Commerce
| 1. What is marketing management? |  |
Ans. Marketing management refers to the process of planning, organizing, and controlling the activities of an organization related to the creation, communication, and delivery of value to customers. It involves identifying customer needs, developing marketing strategies, implementing marketing plans, and evaluating their effectiveness.
| 2. What are the main concepts of marketing management? | |
Ans. The main concepts of marketing management include the marketing concept, the product concept, the selling concept, the societal marketing concept, and the holistic marketing concept. The marketing concept focuses on understanding and fulfilling customer needs and wants. The product concept emphasizes product quality and innovation. The selling concept focuses on aggressive sales and promotional efforts. The societal marketing concept considers the long-term welfare of society. The holistic marketing concept integrates different marketing activities for a comprehensive and effective approach.
| 3. What are the key philosophies of marketing management? | |
Ans. The key philosophies of marketing management include the production philosophy, the product philosophy, the sales philosophy, the marketing philosophy, and the societal marketing philosophy. The production philosophy focuses on maximizing production efficiency and reducing costs. The product philosophy emphasizes product quality and innovation. The sales philosophy focuses on aggressive sales and promotional efforts. The marketing philosophy considers customer needs and wants as the central focus. The societal marketing philosophy integrates the welfare of society into marketing decisions.
| 4. How does marketing management create value for customers? | |
Ans. Marketing management creates value for customers by understanding their needs and wants and developing products or services that meet those requirements. It involves conducting market research to identify customer preferences, segmenting the market to target specific customer groups, and positioning products or services to meet their needs effectively. Additionally, marketing management involves developing marketing strategies, such as pricing, promotion, and distribution, to communicate and deliver the value proposition to customers.
| 5. What is the importance of marketing management? | |
Ans. Marketing management is important for several reasons. Firstly, it helps organizations understand and satisfy customer needs, which is essential for their survival and growth. Secondly, marketing management enables organizations to differentiate their products or services from competitors, creating a competitive advantage. Thirdly, it helps organizations build strong customer relationships and loyalty, leading to repeat purchases and customer retention. Lastly, marketing management contributes to the overall success and profitability of organizations by generating revenue and increasing market share.
About this Video
|
1.8K Views |
|
4.91/5 Rating |
|
Dec 31, 2024 Last updated |
Video Description: Marketing Management Concept and Philosophies for Commerce 2024 is part of Business Studies (BST) Class 12 preparation.
The notes and questions for Marketing Management Concept and Philosophies have been prepared according to the Commerce exam syllabus.
Information about Marketing Management Concept and Philosophies covers all important topics for Commerce 2024 Exam.
Find important definitions, questions, notes, meanings, examples, exercises and tests below for Marketing Management Concept and Philosophies.
Introduction of Marketing Management Concept and Philosophies in English is available as part of our Business Studies (BST) Class 12 for Commerce & Marketing Management Concept and Philosophies in
Hindi for Business Studies (BST) Class 12 course. Download more important topics related with notes, lectures and mock test series for
Commerce Exam by signing up for free.
Description
Video Lecture & Questions for Marketing Management Concept and Philosophies Video Lecture | Business Studies (BST) Class 12 - Commerce - Commerce full syllabus preparation | Free video for Commerce exam to prepare for Business Studies (BST) Class 12.
Information about Marketing Management Concept and Philosophies
Here you can find the meaning of Marketing Management Concept and Philosophies defined & explained in the simplest way possible.
Besides explaining types of Marketing Management Concept and Philosophies theory, EduRev gives you an ample number of questions to practice Marketing Management Concept and Philosophies tests,
examples and also practice Commerce tests.
|
52 videos|198 docs|49 tests
|
|
Explore Courses for Commerce exam
|
|
Signup for Free!
Signup to see your scores go up within 7 days! Learn & Practice with 1000+ FREE Notes, Videos & Tests.
Related Searches
study material
,video lectures
,Previous Year Questions with Solutions
,ppt
,Important questions
,Marketing Management Concept and Philosophies Video Lecture | Business Studies (BST) Class 12 - Commerce
,Summary
,MCQs
,Exam
,practice quizzes
,Objective type Questions
,Semester Notes
,Free
,Extra Questions
,Marketing Management Concept and Philosophies Video Lecture | Business Studies (BST) Class 12 - Commerce
,Marketing Management Concept and Philosophies Video Lecture | Business Studies (BST) Class 12 - Commerce
,Sample Paper
,mock tests for examination
,shortcuts and tricks
,past year papers
,Viva Questions
;
Study Marketing Management Concept and Philosophies on the App
Students of Commerce can study Marketing Management Concept and Philosophies alongwith tests & analysis from the EduRev app,
which will help them while preparing for their exam. Apart from the Marketing Management Concept and Philosophies,
students can also utilize the EduRev App for other study materials such as previous year question papers, syllabus, important questions, etc.
The EduRev App will make your learning easier as you can access it from anywhere you want.
The content of Marketing Management Concept and Philosophies is prepared as per the latest Commerce syllabus.
|
© EduRev
|
Education Revolution
|
|
Signup to see your scores
go up within 7 days!
Access 1000+ FREE Docs, Videos and Tests
Takes less than 10 seconds to signup