Meaning, Features and Importance of Directing Video Lecture | Business Studies (BST) Class 12 - Commerce

today we are going to start the chapter
for our directing this is the fourth
function of management that we have
discussed so far all the functions of
management starting with planning
organizing staffing then comes directing
after your plans have been formulated
right the organelles organizational
structures have been developed
appropriate people have been recruited
and selected to perform the designated
tasks right now all this was just the
thinking function clear with directing
comes the execution of the first three
steps of Management comes to the
forefront no matter how well I have
formulated my plans no matter how good
the organizational structures have been
planned no matter how highly qualified
people have you recruited but till the
time the function of directing is not
performed well the first three functions
of management will go in VIN APNIC may
be a Qi planning kyojin may be a cello
recruit ka ho jab tuck the function of
directing has not been performed
properly the first three steps or the
first three functions of management will
not be successful I mean the entire plan
is going to go for a six right now what
exactly is the meaning of the word
directing as the definition says
directing is telling people what to do
and seeing that they do it to the best
of their ability right in precisely we
can say the directing puts life into all
three functions of management that is
your planning organizing and stuffing
directing is basically giving
instructions to the people giving
instructions to people as to how the job
is to be done right it is how the job is
to be done there are different elements
of directing which are used that is your
motivation you motivate the employees to
prove to perform to the best of
abilities and capabilities so that
organizational goals are achieved
effectively and
efficiently so directing basically means
to give direction apni planned earlier
that whatever whatever what are my
objectives what are the broad
organizational objectives and depending
upon the broad organizational objectives
what are going to be these sub
objectives for each and every department
this is your plan right you've developed
organizational structure that whether we
are going to be following functional
structure or a divisional structure what
are the superior subordinate
relationships what hierarchy is to be
followed all this you've worked out
right then after you have identified the
number of the job positions which are
there in your organization for which you
need to recruit people you've performed
the function of stuffing so now you have
your plans you have your organization
structure right in place and you have
the right person appropriate for the job
clear now we have to put all these three
functions together by the means of
directing by the means of directing
right it is basically now we will have
to the people that we've recruited now
we have to tell them what are they
supposed to do right and at the same
time at the same time guiding them
supporting them in order to ensure that
whatever they are doing they do in the
best possible manner to the best of
their abilities and capabilities right
so the first three functions have been
performed very well in order to ensure
in order to ensure that these three
functions that we've already performed
they don't go waste we have to ensure
that the fourth function and the most
important function that is of directing
has to be performed in the best possible
manner right with this coming to the
features of correcting what are the
various features characteristics of
directing number one directing is
action-oriented again I am repeating the
point that planning organizing and
staffing they were all thinking function
they were all thinking function we've
planned it just on paper we've planned
it on paper but it is directing which
initiates action it is directing which
initiates action it
with the help of direction it is with
the help of directing that plans are put
into action it is with the help of
directing that these authority
responsibilities relationships they gain
some meaning right secondly it is all
pervasive wherever there is a superior
subordinate relationship directing
Makaha superior is going to instruct his
subordinate that what work is to be done
and how is he supposed to be doing it
and will continuously guide him and
motivate him so that he performs to the
best of his abilities right now wherever
there are superior subordinate
relationship be it at the higher level
of Management middle level of Management
or operation level of Management right
wherever there is a superior subordinate
relationship there is a need for
directing so there for directing is
all-pervasive
it is present at all levels of
management third point it is a
continuous process it is not a one-time
action it is not a one-time action like
we say planning is continuous we keep on
making plans then if there are changes
in the business environment we keep on
amending our plans right what are we
doing in direction we are putting these
plans into action directing is not a
one-time job wherein you give directions
you motivate once the task is
accomplished we stop there no right
because management is an ongoing process
fine so once your subordinate has
achieved a stay particular task right
then comes a Nestor net next task task
your way for which further you will have
to guide him motivate him influence him
right so that he performs to the best of
his ability so directing is a continuous
process it continues throughout the life
of an organization then it councils and
guides people okay
directing is not only about giving
instructions that you are supposed to do
ABCD no right many a times you have to
sit with your superior subordinate you
might have to sit with your subordinate
you know actually make him actually show
him
how a particular task is to be done
right you have to keep guiding him
continuously you have to keep caliber
only package and wanna portage a virtual
Nausicaa them um sure they they this is
directing right you are guiding that
subordinate so that he is able to
accomplish the predefined or
predetermined objectives right last is
it flows from top to bottom it flows
from the top level of management in the
form of the broad organizational
objectives the rules and regulations
that are to be followed in the
organization right then from the top
level management it conveys to the
middle level management middle level
management is further going to simplify
these broad organizational objectives
into departmental objectives right from
the middle level management it comes to
the supervisory level of management and
from the supervisory level of Management
it goes to the final workers so in all
we have done five features of directing
that is number one that it is directing
which initiates action number two it is
all-pervasive
meaning it is present at all levels of
organization number three it is a
continuous process it's not a one-time
act right it is it is going to continue
or carry on throughout the life of an
organization then it councils and guide
people so that they perform to the best
of their abilities and last but not the
least it flows from top to bottom
I hope the meaning of directing and the
characteristics of directing are pretty
clear to you all now we move on to
importance of directing that why is this
particular function of directing so
important number one from the features
only we will say that it is directing
which initiates action it says action
starts with directing take a step
another set of script writing charity
write a separation of script writing
charity how many plans Vinay
organization structures develop key a
hierarchical hierarchy Joe felonio
develop key low Greek root key tikka
this is all scripting the
is all on paper homeless Arif sorry
setting ready courier okay now the main
action is going to start with directing
we're in apnea sub-code designate cardia
that you are the sales manager you are
the production manager you are the
finance manager you are the human
resource manager everyone has got their
respective position clear now how when
they they begin to perform only with the
function of directing only when when
they get the direction right when they
are given when they start they start to
perform with the function of directing
it is directing which initiates action
clear second is directing leads to
integrated group activity directing
leads to integrated group activity it
means the individual efforts of all
employees are integrated such that it
becomes a group and powerful effort to
achieve the goals of the organization
now what does this mean I am reading it
from the book what does this mean it's
comic love they Co hum they PLA planning
may be defined the broad objectives
broad organizational objectives right
from those broad organizational
objectives right we make our
departmental objectives production
department company objectives sales
department company objectives right
marketing company HR cap new finance
camp name right these are your
individual departmental objectives fine
now
you