Meaning of product planning, Marketing management Video Lecture | Marketing Management - B Com

meet mr. Sharma a businessman in the
beginning production processes were
limited he is able to manage his
production and make timely deliveries
because of this his clients are happy
and satisfied but as time passes his
business expands he has installed more
machines and his production has
increased as the production increases he
is no longer able to manage his
production orders are not delivered on
time and his clients become unhappy and
unsatisfied now that his business has
declined drastically he seems frustrated
and angry the problems faced by him are
low productivity mismanagement unhappy
clients unorganized working the late
production wastage of time wastage of
resources one day when he was thinking
about all his problems his friend visits
him the problems he is facing due to the
increased production his friend explains
how he manages his business using scale
ERP product scale is a cloud-based
software that add value to your business
in various ways by streamlining the
various processes then his friend asks
him to accompany to his production unit
there he points out how he is able to
handle his production planning using ERP
cloud based software he is able to
manage large number of machines with
their help of scales production planning
software it is divided into seven
sections and each section has a specific
function how to get started it includes
the building blocks for the production
to get started what to produce you can
produce either to maintain stock or
fulfill customers orders where to
produce this section specifies each
machine assigned to a particular
production process that is required to
produce a finished good how to produce
you should have knowledge about the
machines and activities that convert the
raw material
and to finish products when to produce
for production to run smoothly need to
plan the activities that are involved
create schedules that indicate which
material is to be used to produce which
product who produce what every employee
is associated with a particular machine
they confirm orders that have been
processed also can decide the rate at
which you want to pay the employee
what's the outcome this section will
cover the final reports that you have
created till now pertaining to materials
and activities involved in the
production so scale helps mr. Sharma's
friend in proper planning high
productivity timely deliveries happy
clients dropper management the man is
very happy to learn about the new
software all his problems have been
resolved he is happy now that everything
is sorted and organized using scale ERP
production planning software