Page 1
CONTROLLING
CHAPTER
L E A R N I N G
OBJECTIVES
8
After studying this chapter,
you should be able to:
n Explain the meaning of
controlling;
n State the importance of
controlling;
n Describe the relationship
between planning and
controlling;
n Explain the steps in the
process of controlling; and
n Describe the techniques of
controlling.
A Departure Control System (DCS)
automates processing an airlines airport
management operations which includes
managing the informant required for airport
check-in, printing boarding pass, baggage
acceptance, boarding load control and
aircraft checks. Today almost 98% of DCS
manage e-ticket using interface from a
number of devices including check-in kiosks,
online check-in, mobile boarding pass and
baggage handling. DCS are able to identify
and capture updated reservations from an
airline computer reservation system for
passengers called passenger name record
(PNR). A DCS is used to update reservations
typically as ckecked-in, boarded, and
flown or another status. Additionally and
increasingly a DCS or some city fare sectors
may also interface with immigration control
for visa, immigration and passenger no fly
watch list.
It is quite clear from the example
that all managers need to manage
situations intelligently and take
corrective action before any damage
is done to the business. Controlling
function of management comes to
the rescue of a manager here. It not
only helps in keeping a track on
the progress of activities but also
ensures that activities conform to
the standards set in advance so that
organisational goals are achieved.
Meaning of Controlling Controlling is one of the important
functions of a manager. In order
to seek planned results from the
subordinates, a manager needs to
exercise effective control over the
activities of the subordinates. In other
Departure Control Systems (DCS)
Ch_08.indd 201 08-08-2022 16:39:15
Reprint 2024-25
Page 2
CONTROLLING
CHAPTER
L E A R N I N G
OBJECTIVES
8
After studying this chapter,
you should be able to:
n Explain the meaning of
controlling;
n State the importance of
controlling;
n Describe the relationship
between planning and
controlling;
n Explain the steps in the
process of controlling; and
n Describe the techniques of
controlling.
A Departure Control System (DCS)
automates processing an airlines airport
management operations which includes
managing the informant required for airport
check-in, printing boarding pass, baggage
acceptance, boarding load control and
aircraft checks. Today almost 98% of DCS
manage e-ticket using interface from a
number of devices including check-in kiosks,
online check-in, mobile boarding pass and
baggage handling. DCS are able to identify
and capture updated reservations from an
airline computer reservation system for
passengers called passenger name record
(PNR). A DCS is used to update reservations
typically as ckecked-in, boarded, and
flown or another status. Additionally and
increasingly a DCS or some city fare sectors
may also interface with immigration control
for visa, immigration and passenger no fly
watch list.
It is quite clear from the example
that all managers need to manage
situations intelligently and take
corrective action before any damage
is done to the business. Controlling
function of management comes to
the rescue of a manager here. It not
only helps in keeping a track on
the progress of activities but also
ensures that activities conform to
the standards set in advance so that
organisational goals are achieved.
Meaning of Controlling Controlling is one of the important
functions of a manager. In order
to seek planned results from the
subordinates, a manager needs to
exercise effective control over the
activities of the subordinates. In other
Departure Control Systems (DCS)
Ch_08.indd 201 08-08-2022 16:39:15
Reprint 2024-25
202 Business Studies
words, controlling means ensuring
that activities in an organisation are
performed as per the plans. Controlling
also ensures that an organisation’s
resources are being used effectively
and efficiently for the achievement of
predetermined goals. Controlling is,
thus, a goal-oriented function.
Controlling function of a manager
is a pervasive function. It is a primary
function of every manager. Managers
at all levels of management— top,
middle and lower-need to perform
controlling functions to keep a
control over activities in their
areas. Moreover, controlling is as
much required in an educational
institution, military, hospital, and a
club as in any business organisation.
Controlling should not be misunde-
rstood as the last function of manage-
ment. It is a function that brings
back the management cycle back to
the planning function. The controlling
function finds out how far actual
performance deviates from standards,
analyses the causes of such deviations
and attempts to take corrective actions
based on the same. This process
helps in formulation of future plans
in the light of the problems that were
identified and, thus, helps in better
planning in the future periods. Thus,
controlling only completes one cycle
of management process and improves
planning in the next cycle.
Importance of Controlling
Control is an indispensable function
of management. Without control the
best of plans can go awry. A good
control system helps an organisation
in the following ways:
(i) Accomplishing organisational
goals: The controlling function
measures progress towards the
organisational goals and brings
to light the deviations, if any,
and indicates corrective action.
It, thus, guides the organisation
and keeps it on the right track so
that organisational goals might
be achieved.
(ii) Judging accuracy of standards:
A good control system enables
management to verify whether
the standards set are accurate
and objective. An efficient control
system keeps a careful check
on the changes taking place
in the organisation and in the
environment and helps to review
and revise the standards in light
of such changes.
Managerial Control implies the measurement of accomplishment against the standard and
the correction of deviations to assure attainment of objectives according to plans.
Koontz and O’ Donnel
Ch_08.indd 202 08-08-2022 16:39:15
Reprint 2024-25
Page 3
CONTROLLING
CHAPTER
L E A R N I N G
OBJECTIVES
8
After studying this chapter,
you should be able to:
n Explain the meaning of
controlling;
n State the importance of
controlling;
n Describe the relationship
between planning and
controlling;
n Explain the steps in the
process of controlling; and
n Describe the techniques of
controlling.
A Departure Control System (DCS)
automates processing an airlines airport
management operations which includes
managing the informant required for airport
check-in, printing boarding pass, baggage
acceptance, boarding load control and
aircraft checks. Today almost 98% of DCS
manage e-ticket using interface from a
number of devices including check-in kiosks,
online check-in, mobile boarding pass and
baggage handling. DCS are able to identify
and capture updated reservations from an
airline computer reservation system for
passengers called passenger name record
(PNR). A DCS is used to update reservations
typically as ckecked-in, boarded, and
flown or another status. Additionally and
increasingly a DCS or some city fare sectors
may also interface with immigration control
for visa, immigration and passenger no fly
watch list.
It is quite clear from the example
that all managers need to manage
situations intelligently and take
corrective action before any damage
is done to the business. Controlling
function of management comes to
the rescue of a manager here. It not
only helps in keeping a track on
the progress of activities but also
ensures that activities conform to
the standards set in advance so that
organisational goals are achieved.
Meaning of Controlling Controlling is one of the important
functions of a manager. In order
to seek planned results from the
subordinates, a manager needs to
exercise effective control over the
activities of the subordinates. In other
Departure Control Systems (DCS)
Ch_08.indd 201 08-08-2022 16:39:15
Reprint 2024-25
202 Business Studies
words, controlling means ensuring
that activities in an organisation are
performed as per the plans. Controlling
also ensures that an organisation’s
resources are being used effectively
and efficiently for the achievement of
predetermined goals. Controlling is,
thus, a goal-oriented function.
Controlling function of a manager
is a pervasive function. It is a primary
function of every manager. Managers
at all levels of management— top,
middle and lower-need to perform
controlling functions to keep a
control over activities in their
areas. Moreover, controlling is as
much required in an educational
institution, military, hospital, and a
club as in any business organisation.
Controlling should not be misunde-
rstood as the last function of manage-
ment. It is a function that brings
back the management cycle back to
the planning function. The controlling
function finds out how far actual
performance deviates from standards,
analyses the causes of such deviations
and attempts to take corrective actions
based on the same. This process
helps in formulation of future plans
in the light of the problems that were
identified and, thus, helps in better
planning in the future periods. Thus,
controlling only completes one cycle
of management process and improves
planning in the next cycle.
Importance of Controlling
Control is an indispensable function
of management. Without control the
best of plans can go awry. A good
control system helps an organisation
in the following ways:
(i) Accomplishing organisational
goals: The controlling function
measures progress towards the
organisational goals and brings
to light the deviations, if any,
and indicates corrective action.
It, thus, guides the organisation
and keeps it on the right track so
that organisational goals might
be achieved.
(ii) Judging accuracy of standards:
A good control system enables
management to verify whether
the standards set are accurate
and objective. An efficient control
system keeps a careful check
on the changes taking place
in the organisation and in the
environment and helps to review
and revise the standards in light
of such changes.
Managerial Control implies the measurement of accomplishment against the standard and
the correction of deviations to assure attainment of objectives according to plans.
Koontz and O’ Donnel
Ch_08.indd 202 08-08-2022 16:39:15
Reprint 2024-25
Controlling 203
(iii) Making efficient use of
resources: By exercising control,
a manager seeks to reduce wastage
and spoilage of resources. Each
activity is performed in accordance
with predetermined standards
and norms. This ensures that
resources are used in the most
effective and efficient manner.
(iv) Improving employee motivation:
A good control system ensures
that employees know well in
advance what they are expected
to do and what are the standards
of performance on the basis of
which they will be appraised. It,
thus, motivates them and helps
them to give better performance.
(v) Ensuring order and discipline: Controlling creates an atmosphere
of order and discipline in the
organisation. It helps to minimise
dishonest behaviour on the part
of the employees by keeping a
close check on their activities.
The box explains how an import-
export company was able to track
dishonest employees by using
computer monitoring as a part
of their control system.
(vi) Facilitating coordination in
action: Controlling provides
direction to all activities and
efforts for achieving organisational
goals. Each department and
employee is governed by pre-
determined standards which
are well coordinated with one
another. This ensures that
overall organisational objectives
are accomplished.
Limitations of Controlling
Although controlling is an important
function of management, it suffers
from the following limitations.
(i) Difficulty in setting quantitative
standards: Control system loses
some of its effectiveness when
standards cannot be defined in
Managers at a New York City import-export company suspected that two employees were
robbing it. Corporate Defense Strategies (CDS) of Maywood, New Jersey, advised the firm
to install a software program that could secretly log every single stroke of the suspects’
computer keys and send an encrypted e-mail report to CDS. Investigators revealed that
the two employees were deleting orders from the corporate books after processing them,
pocketing the revenues, and building their own company from within. The programme
picked up on their plan to return to the office late one night to steal a large shipment of
electronics. Police hid in the rafters of the firm’s warehouse, and when the suspects entered,
they were arrested. The pair was charged with embezzling $3 million over two and a half
years, a sizable amount of revenue for a $25 million-a-year firm.
Source: Hellriegel Don, Susan E. Jackson and John W. Slocum Jr., Management:
A Competency-based Approach
Control Through Computer Monitoring
Ch_08.indd 203 08-08-2022 16:39:15
Reprint 2024-25
Page 4
CONTROLLING
CHAPTER
L E A R N I N G
OBJECTIVES
8
After studying this chapter,
you should be able to:
n Explain the meaning of
controlling;
n State the importance of
controlling;
n Describe the relationship
between planning and
controlling;
n Explain the steps in the
process of controlling; and
n Describe the techniques of
controlling.
A Departure Control System (DCS)
automates processing an airlines airport
management operations which includes
managing the informant required for airport
check-in, printing boarding pass, baggage
acceptance, boarding load control and
aircraft checks. Today almost 98% of DCS
manage e-ticket using interface from a
number of devices including check-in kiosks,
online check-in, mobile boarding pass and
baggage handling. DCS are able to identify
and capture updated reservations from an
airline computer reservation system for
passengers called passenger name record
(PNR). A DCS is used to update reservations
typically as ckecked-in, boarded, and
flown or another status. Additionally and
increasingly a DCS or some city fare sectors
may also interface with immigration control
for visa, immigration and passenger no fly
watch list.
It is quite clear from the example
that all managers need to manage
situations intelligently and take
corrective action before any damage
is done to the business. Controlling
function of management comes to
the rescue of a manager here. It not
only helps in keeping a track on
the progress of activities but also
ensures that activities conform to
the standards set in advance so that
organisational goals are achieved.
Meaning of Controlling Controlling is one of the important
functions of a manager. In order
to seek planned results from the
subordinates, a manager needs to
exercise effective control over the
activities of the subordinates. In other
Departure Control Systems (DCS)
Ch_08.indd 201 08-08-2022 16:39:15
Reprint 2024-25
202 Business Studies
words, controlling means ensuring
that activities in an organisation are
performed as per the plans. Controlling
also ensures that an organisation’s
resources are being used effectively
and efficiently for the achievement of
predetermined goals. Controlling is,
thus, a goal-oriented function.
Controlling function of a manager
is a pervasive function. It is a primary
function of every manager. Managers
at all levels of management— top,
middle and lower-need to perform
controlling functions to keep a
control over activities in their
areas. Moreover, controlling is as
much required in an educational
institution, military, hospital, and a
club as in any business organisation.
Controlling should not be misunde-
rstood as the last function of manage-
ment. It is a function that brings
back the management cycle back to
the planning function. The controlling
function finds out how far actual
performance deviates from standards,
analyses the causes of such deviations
and attempts to take corrective actions
based on the same. This process
helps in formulation of future plans
in the light of the problems that were
identified and, thus, helps in better
planning in the future periods. Thus,
controlling only completes one cycle
of management process and improves
planning in the next cycle.
Importance of Controlling
Control is an indispensable function
of management. Without control the
best of plans can go awry. A good
control system helps an organisation
in the following ways:
(i) Accomplishing organisational
goals: The controlling function
measures progress towards the
organisational goals and brings
to light the deviations, if any,
and indicates corrective action.
It, thus, guides the organisation
and keeps it on the right track so
that organisational goals might
be achieved.
(ii) Judging accuracy of standards:
A good control system enables
management to verify whether
the standards set are accurate
and objective. An efficient control
system keeps a careful check
on the changes taking place
in the organisation and in the
environment and helps to review
and revise the standards in light
of such changes.
Managerial Control implies the measurement of accomplishment against the standard and
the correction of deviations to assure attainment of objectives according to plans.
Koontz and O’ Donnel
Ch_08.indd 202 08-08-2022 16:39:15
Reprint 2024-25
Controlling 203
(iii) Making efficient use of
resources: By exercising control,
a manager seeks to reduce wastage
and spoilage of resources. Each
activity is performed in accordance
with predetermined standards
and norms. This ensures that
resources are used in the most
effective and efficient manner.
(iv) Improving employee motivation:
A good control system ensures
that employees know well in
advance what they are expected
to do and what are the standards
of performance on the basis of
which they will be appraised. It,
thus, motivates them and helps
them to give better performance.
(v) Ensuring order and discipline: Controlling creates an atmosphere
of order and discipline in the
organisation. It helps to minimise
dishonest behaviour on the part
of the employees by keeping a
close check on their activities.
The box explains how an import-
export company was able to track
dishonest employees by using
computer monitoring as a part
of their control system.
(vi) Facilitating coordination in
action: Controlling provides
direction to all activities and
efforts for achieving organisational
goals. Each department and
employee is governed by pre-
determined standards which
are well coordinated with one
another. This ensures that
overall organisational objectives
are accomplished.
Limitations of Controlling
Although controlling is an important
function of management, it suffers
from the following limitations.
(i) Difficulty in setting quantitative
standards: Control system loses
some of its effectiveness when
standards cannot be defined in
Managers at a New York City import-export company suspected that two employees were
robbing it. Corporate Defense Strategies (CDS) of Maywood, New Jersey, advised the firm
to install a software program that could secretly log every single stroke of the suspects’
computer keys and send an encrypted e-mail report to CDS. Investigators revealed that
the two employees were deleting orders from the corporate books after processing them,
pocketing the revenues, and building their own company from within. The programme
picked up on their plan to return to the office late one night to steal a large shipment of
electronics. Police hid in the rafters of the firm’s warehouse, and when the suspects entered,
they were arrested. The pair was charged with embezzling $3 million over two and a half
years, a sizable amount of revenue for a $25 million-a-year firm.
Source: Hellriegel Don, Susan E. Jackson and John W. Slocum Jr., Management:
A Competency-based Approach
Control Through Computer Monitoring
Ch_08.indd 203 08-08-2022 16:39:15
Reprint 2024-25
204 Business Studies
quantitative terms. This makes
measurement of performance and
their comparison with standards
a difficult task. Employee morale,
job satisfaction and human
behaviour are such areas where
this problem might arise.
(ii) Little control on external
factors: Generally an enterprise
cannot control external factors
such as government policies,
technological changes,
competition etc.
(iii) Resistance from employees:
Control is often resisted by
employees. They see it as a
restriction on their freedom.
For instance, employees might
object when they are kept under
a strict watch with the help
of Closed Circuit Televisions
(CCTVs).
(iv) Costly affair: Control is a costly
affair as it involves a lot of
expenditure, time and effort. A
small enterprise cannot afford
to install an expensive control
system. It cannot justify the
expenses involved. Managers
must ensure that the costs of
installing and operating a control
system should not exceed the
benefits derived from it.
The box on Control System at
FedEx gives an overview of the
control system used by FedEx and
how it helped FedEx to increase its
profits.
Remain level headed
even when things go wrong
Ch_08.indd 204 08-08-2022 16:39:16
Reprint 2024-25
Page 5
CONTROLLING
CHAPTER
L E A R N I N G
OBJECTIVES
8
After studying this chapter,
you should be able to:
n Explain the meaning of
controlling;
n State the importance of
controlling;
n Describe the relationship
between planning and
controlling;
n Explain the steps in the
process of controlling; and
n Describe the techniques of
controlling.
A Departure Control System (DCS)
automates processing an airlines airport
management operations which includes
managing the informant required for airport
check-in, printing boarding pass, baggage
acceptance, boarding load control and
aircraft checks. Today almost 98% of DCS
manage e-ticket using interface from a
number of devices including check-in kiosks,
online check-in, mobile boarding pass and
baggage handling. DCS are able to identify
and capture updated reservations from an
airline computer reservation system for
passengers called passenger name record
(PNR). A DCS is used to update reservations
typically as ckecked-in, boarded, and
flown or another status. Additionally and
increasingly a DCS or some city fare sectors
may also interface with immigration control
for visa, immigration and passenger no fly
watch list.
It is quite clear from the example
that all managers need to manage
situations intelligently and take
corrective action before any damage
is done to the business. Controlling
function of management comes to
the rescue of a manager here. It not
only helps in keeping a track on
the progress of activities but also
ensures that activities conform to
the standards set in advance so that
organisational goals are achieved.
Meaning of Controlling Controlling is one of the important
functions of a manager. In order
to seek planned results from the
subordinates, a manager needs to
exercise effective control over the
activities of the subordinates. In other
Departure Control Systems (DCS)
Ch_08.indd 201 08-08-2022 16:39:15
Reprint 2024-25
202 Business Studies
words, controlling means ensuring
that activities in an organisation are
performed as per the plans. Controlling
also ensures that an organisation’s
resources are being used effectively
and efficiently for the achievement of
predetermined goals. Controlling is,
thus, a goal-oriented function.
Controlling function of a manager
is a pervasive function. It is a primary
function of every manager. Managers
at all levels of management— top,
middle and lower-need to perform
controlling functions to keep a
control over activities in their
areas. Moreover, controlling is as
much required in an educational
institution, military, hospital, and a
club as in any business organisation.
Controlling should not be misunde-
rstood as the last function of manage-
ment. It is a function that brings
back the management cycle back to
the planning function. The controlling
function finds out how far actual
performance deviates from standards,
analyses the causes of such deviations
and attempts to take corrective actions
based on the same. This process
helps in formulation of future plans
in the light of the problems that were
identified and, thus, helps in better
planning in the future periods. Thus,
controlling only completes one cycle
of management process and improves
planning in the next cycle.
Importance of Controlling
Control is an indispensable function
of management. Without control the
best of plans can go awry. A good
control system helps an organisation
in the following ways:
(i) Accomplishing organisational
goals: The controlling function
measures progress towards the
organisational goals and brings
to light the deviations, if any,
and indicates corrective action.
It, thus, guides the organisation
and keeps it on the right track so
that organisational goals might
be achieved.
(ii) Judging accuracy of standards:
A good control system enables
management to verify whether
the standards set are accurate
and objective. An efficient control
system keeps a careful check
on the changes taking place
in the organisation and in the
environment and helps to review
and revise the standards in light
of such changes.
Managerial Control implies the measurement of accomplishment against the standard and
the correction of deviations to assure attainment of objectives according to plans.
Koontz and O’ Donnel
Ch_08.indd 202 08-08-2022 16:39:15
Reprint 2024-25
Controlling 203
(iii) Making efficient use of
resources: By exercising control,
a manager seeks to reduce wastage
and spoilage of resources. Each
activity is performed in accordance
with predetermined standards
and norms. This ensures that
resources are used in the most
effective and efficient manner.
(iv) Improving employee motivation:
A good control system ensures
that employees know well in
advance what they are expected
to do and what are the standards
of performance on the basis of
which they will be appraised. It,
thus, motivates them and helps
them to give better performance.
(v) Ensuring order and discipline: Controlling creates an atmosphere
of order and discipline in the
organisation. It helps to minimise
dishonest behaviour on the part
of the employees by keeping a
close check on their activities.
The box explains how an import-
export company was able to track
dishonest employees by using
computer monitoring as a part
of their control system.
(vi) Facilitating coordination in
action: Controlling provides
direction to all activities and
efforts for achieving organisational
goals. Each department and
employee is governed by pre-
determined standards which
are well coordinated with one
another. This ensures that
overall organisational objectives
are accomplished.
Limitations of Controlling
Although controlling is an important
function of management, it suffers
from the following limitations.
(i) Difficulty in setting quantitative
standards: Control system loses
some of its effectiveness when
standards cannot be defined in
Managers at a New York City import-export company suspected that two employees were
robbing it. Corporate Defense Strategies (CDS) of Maywood, New Jersey, advised the firm
to install a software program that could secretly log every single stroke of the suspects’
computer keys and send an encrypted e-mail report to CDS. Investigators revealed that
the two employees were deleting orders from the corporate books after processing them,
pocketing the revenues, and building their own company from within. The programme
picked up on their plan to return to the office late one night to steal a large shipment of
electronics. Police hid in the rafters of the firm’s warehouse, and when the suspects entered,
they were arrested. The pair was charged with embezzling $3 million over two and a half
years, a sizable amount of revenue for a $25 million-a-year firm.
Source: Hellriegel Don, Susan E. Jackson and John W. Slocum Jr., Management:
A Competency-based Approach
Control Through Computer Monitoring
Ch_08.indd 203 08-08-2022 16:39:15
Reprint 2024-25
204 Business Studies
quantitative terms. This makes
measurement of performance and
their comparison with standards
a difficult task. Employee morale,
job satisfaction and human
behaviour are such areas where
this problem might arise.
(ii) Little control on external
factors: Generally an enterprise
cannot control external factors
such as government policies,
technological changes,
competition etc.
(iii) Resistance from employees:
Control is often resisted by
employees. They see it as a
restriction on their freedom.
For instance, employees might
object when they are kept under
a strict watch with the help
of Closed Circuit Televisions
(CCTVs).
(iv) Costly affair: Control is a costly
affair as it involves a lot of
expenditure, time and effort. A
small enterprise cannot afford
to install an expensive control
system. It cannot justify the
expenses involved. Managers
must ensure that the costs of
installing and operating a control
system should not exceed the
benefits derived from it.
The box on Control System at
FedEx gives an overview of the
control system used by FedEx and
how it helped FedEx to increase its
profits.
Remain level headed
even when things go wrong
Ch_08.indd 204 08-08-2022 16:39:16
Reprint 2024-25
Controlling 205
Relationship between Planning
and Controlling
Planning and controlling are
inseparable twins of management.
A system of control presupposes the
existence of certain standards. These
standards of performance which
serve as the basis of controlling are
provided by planning. Once a plan
becomes operational, controlling is
necessary to monitor the progress,
measure it, discover deviations and
initiate corrective measures to ensure
that events conform to plans. Thus,
planning without controlling is
meaningless. Similarly, controlling
is blind without planning. If the
standards are not set in advance,
managers have nothing to control.
When there is no plan, there is no
basis of controlling.
Planning is clearly a prerequisite
for controlling. It is utterly foolish
to think that controlling could be
accomplished without planning.
Without planning there is no
predetermined understanding of the
desired performance. Planning seeks
consistent, integrated and articulated
programmes while controlling seeks
to compel events to conform to plans.
Planning is basically an intellectual
process involving thinking, articulation
and analysis to discover and prescribe
an appropriate course of action for
achieving objectives. Controlling,
on the other hand, checks whether
decisions have been translated into
desired action. Planning is thus,
prescriptive whereas, controlling is
evaluative.
It is often said that planning is looking
ahead while controlling is looking
back. However, the statement is only
partially correct. Plans are prepared
for future and are based on forecasts
about future conditions. Therefore,
planning involves looking ahead and
is called a forward-looking function.
On the contrary, controlling is like a
postmortem of past activities to find
out deviations from the standards. In
that sense, controlling is a backward-
looking function. However, it should
be understood that planning is guided
by past experiences and the corrective
action initiated by control function
aims to improve future performance.
Thus, planning and controlling are
both backward-looking as well as a
forward-looking function.
Thus, planning and controlling are
interrelated and, in fact, reinforce
each other in the sense that
1. Planning based on facts makes
controlling easier and effective;
and
2. Controlling improves future
planning by providing information
derived from past experience.
Controlling Process
Controlling is a systematic process
involving the following steps.
1. Setting performance standards
2. Measurement of actual
performance
Ch_08.indd 205 08-08-2022 16:39:16
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