Page 1
Chapter 6
Social Re Spon Sibilitie S of b u Sine SS and
b u Sine SS e thic S
LEARNING OBJECTIVES
After studying this chapter, you should be able to:
•
explain the concept of social responsibility;
•
discuss the need for social responsibility;
•
identify the social responsibility towards different interest groups;
•
analyse the relationship between business and environmental
protection; and
•
define the con cept of bu siness ethics and state the elemen ts of
business ethics.
Chapter 6.indd 133 9/2/2022 2:11:36 PM
2024-25
Page 2
Chapter 6
Social Re Spon Sibilitie S of b u Sine SS and
b u Sine SS e thic S
LEARNING OBJECTIVES
After studying this chapter, you should be able to:
•
explain the concept of social responsibility;
•
discuss the need for social responsibility;
•
identify the social responsibility towards different interest groups;
•
analyse the relationship between business and environmental
protection; and
•
define the con cept of bu siness ethics and state the elemen ts of
business ethics.
Chapter 6.indd 133 9/2/2022 2:11:36 PM
2024-25
134 BUSINESS STUDIES
6.1 i nt Roduction A business enterprise should do
business and earn money in ways that
fulfill the expectations of the society.
Every individual living in society has
certain obligations towards society.
He has to respect social values and
norms of behaviour. A business
enterprise is permitted by society to
carry on industrial or commercial
activities and thereby earn profits. But
it is obligatory on part of the business
enterprise not to do anything, that
is undesirable from society’s point
of view. Manufacture and sale of
adulterated goods, making deceptive
advertisements, not paying taxes which
are due, polluting the environment and
exploiting workers are some examples
of socially undesirable practices which
may increase the profit of enterprises
but which have adverse effect on society
at large. On the other hand, supplying
good quality goods, creating healthy
working conditions, honestly paying
taxes prevention/installing pollution
devices in the factory, and sincerely
attending to customer complaints are
examples of socially desirable practices
which improve the image of enterprises
and also make them profitable. In
fact, it is through socially responsible
and ethically upright behaviour that
business enterprises can get durable
success.
6.2 c oncept of Social Re Spon Sibility Social responsibility of business refers
to its obligation to take those decisions
and perform those actions which are
desirable in terms of the objectives and
values of our society. The assumption
of social responsibilities by business
enterprises implies that they respect
the aspirations of society and would
try their best to contribute to the
achievement of these aspirations along
with their profit interests. This idea is
in contrast to the common notion that
Mani is a young newspaper reporter and has been writing for almost six months
on malpractices by business enterprises including such issues as misleading
advertisements, supply of adulterated products, poor working conditions,
environmental pollution, bribing government officials, and so on. He has started
believing that business people tend to do anything to mint money. He happens
to take an interview of Mr. Raman Jhunjhunwala, chairman of a leading truck
manufacturing company which is known for its fair dealing with customers,
employees, investors as well as other social groups. Through this interview, Mani
develops the understanding that it is possible for a business enterprise to be socially
responsible and ethically upright and, at the same time, be highly profitable. He
then gets busy with studying more about the social responsibility of business and
business ethics.
Chapter 6.indd 134 9/2/2022 2:11:36 PM
2024-25
Page 3
Chapter 6
Social Re Spon Sibilitie S of b u Sine SS and
b u Sine SS e thic S
LEARNING OBJECTIVES
After studying this chapter, you should be able to:
•
explain the concept of social responsibility;
•
discuss the need for social responsibility;
•
identify the social responsibility towards different interest groups;
•
analyse the relationship between business and environmental
protection; and
•
define the con cept of bu siness ethics and state the elemen ts of
business ethics.
Chapter 6.indd 133 9/2/2022 2:11:36 PM
2024-25
134 BUSINESS STUDIES
6.1 i nt Roduction A business enterprise should do
business and earn money in ways that
fulfill the expectations of the society.
Every individual living in society has
certain obligations towards society.
He has to respect social values and
norms of behaviour. A business
enterprise is permitted by society to
carry on industrial or commercial
activities and thereby earn profits. But
it is obligatory on part of the business
enterprise not to do anything, that
is undesirable from society’s point
of view. Manufacture and sale of
adulterated goods, making deceptive
advertisements, not paying taxes which
are due, polluting the environment and
exploiting workers are some examples
of socially undesirable practices which
may increase the profit of enterprises
but which have adverse effect on society
at large. On the other hand, supplying
good quality goods, creating healthy
working conditions, honestly paying
taxes prevention/installing pollution
devices in the factory, and sincerely
attending to customer complaints are
examples of socially desirable practices
which improve the image of enterprises
and also make them profitable. In
fact, it is through socially responsible
and ethically upright behaviour that
business enterprises can get durable
success.
6.2 c oncept of Social Re Spon Sibility Social responsibility of business refers
to its obligation to take those decisions
and perform those actions which are
desirable in terms of the objectives and
values of our society. The assumption
of social responsibilities by business
enterprises implies that they respect
the aspirations of society and would
try their best to contribute to the
achievement of these aspirations along
with their profit interests. This idea is
in contrast to the common notion that
Mani is a young newspaper reporter and has been writing for almost six months
on malpractices by business enterprises including such issues as misleading
advertisements, supply of adulterated products, poor working conditions,
environmental pollution, bribing government officials, and so on. He has started
believing that business people tend to do anything to mint money. He happens
to take an interview of Mr. Raman Jhunjhunwala, chairman of a leading truck
manufacturing company which is known for its fair dealing with customers,
employees, investors as well as other social groups. Through this interview, Mani
develops the understanding that it is possible for a business enterprise to be socially
responsible and ethically upright and, at the same time, be highly profitable. He
then gets busy with studying more about the social responsibility of business and
business ethics.
Chapter 6.indd 134 9/2/2022 2:11:36 PM
2024-25
135 SOCIAL RESPONSIBILITIES OF BUSINESS AND BUSINESS ETHICS
business exists only for maximising
pr ofit s f o r i t s ow ne r s and i t i s i r r e l ev ant
to talk of public good. It follows that a
responsible business, and indeed any
responsible member of society, must
act with due concern for the effects on
the lives of other people.
In this sense, social responsibility
is broader than legal responsibility
of business. Legal responsibility may
be fulfilled by mere compliance with
the law. Social responsibility is more
t han t hat . I t i s a fir m ’s r ec o gni t i on
of social obligations even though
not covered by law, along with the
obligations laid down by law. In other
words, social responsibility involves
an element of voluntary action on the
part of business people for the benefit
of society.
6.3 n eed fo R Social Re Spon Sibility What is the right thing to do when
it comes to social responsibility?
Should a business enterprise be
run for the benefit of its owners who
may desire to get as much profit
as is possible or else, it needs to be
responsible for serving the interest
of other sections of society such as
customers, employees, suppliers,
government and community? The
very concept of social responsibility
implies that it is essentially an ethical
issue, since it involves the question
of what is morally right or wrong in
relation to the firm’s responsibilities.
Social responsibility also has an
element of voluntary action on the
part of the business person who may
feel free to perform or not to perform
such responsibilities. They may also
exercise their freedom for deciding
the extent to which they would like
to serve various sections of society.
In fact, all business people do not feel
equally responsible towards society.
There has been a debate, for some time
now whether business should assume
social responsibilities or not. Some
people strongly believe that a firm’s
Corporate Social Responsibility
Corporate sustainability refers to the role that companies can play in meeting the
agenda of sustainable development and entails a balanced approach to economic
progress, social progress and environmental protection.
There is no single universally accepted definition of CSR, each definition that
currently exists underpins the impact that businesses have on society at large and
the societal expectations of them.
i. The European Commission defines CSR as “the responsibility of enterprises
for their impacts on society”.
ii. Th e World Bu siness Cou n cil for S ustain able Develop men t defines CSR as “th e
continuing commitment by business to contribute to economic development
while improving the quality of life of the workforce and their families, as well
as, of the community and society at large”.
Chapter 6.indd 135 9/2/2022 2:11:36 PM
2024-25
Page 4
Chapter 6
Social Re Spon Sibilitie S of b u Sine SS and
b u Sine SS e thic S
LEARNING OBJECTIVES
After studying this chapter, you should be able to:
•
explain the concept of social responsibility;
•
discuss the need for social responsibility;
•
identify the social responsibility towards different interest groups;
•
analyse the relationship between business and environmental
protection; and
•
define the con cept of bu siness ethics and state the elemen ts of
business ethics.
Chapter 6.indd 133 9/2/2022 2:11:36 PM
2024-25
134 BUSINESS STUDIES
6.1 i nt Roduction A business enterprise should do
business and earn money in ways that
fulfill the expectations of the society.
Every individual living in society has
certain obligations towards society.
He has to respect social values and
norms of behaviour. A business
enterprise is permitted by society to
carry on industrial or commercial
activities and thereby earn profits. But
it is obligatory on part of the business
enterprise not to do anything, that
is undesirable from society’s point
of view. Manufacture and sale of
adulterated goods, making deceptive
advertisements, not paying taxes which
are due, polluting the environment and
exploiting workers are some examples
of socially undesirable practices which
may increase the profit of enterprises
but which have adverse effect on society
at large. On the other hand, supplying
good quality goods, creating healthy
working conditions, honestly paying
taxes prevention/installing pollution
devices in the factory, and sincerely
attending to customer complaints are
examples of socially desirable practices
which improve the image of enterprises
and also make them profitable. In
fact, it is through socially responsible
and ethically upright behaviour that
business enterprises can get durable
success.
6.2 c oncept of Social Re Spon Sibility Social responsibility of business refers
to its obligation to take those decisions
and perform those actions which are
desirable in terms of the objectives and
values of our society. The assumption
of social responsibilities by business
enterprises implies that they respect
the aspirations of society and would
try their best to contribute to the
achievement of these aspirations along
with their profit interests. This idea is
in contrast to the common notion that
Mani is a young newspaper reporter and has been writing for almost six months
on malpractices by business enterprises including such issues as misleading
advertisements, supply of adulterated products, poor working conditions,
environmental pollution, bribing government officials, and so on. He has started
believing that business people tend to do anything to mint money. He happens
to take an interview of Mr. Raman Jhunjhunwala, chairman of a leading truck
manufacturing company which is known for its fair dealing with customers,
employees, investors as well as other social groups. Through this interview, Mani
develops the understanding that it is possible for a business enterprise to be socially
responsible and ethically upright and, at the same time, be highly profitable. He
then gets busy with studying more about the social responsibility of business and
business ethics.
Chapter 6.indd 134 9/2/2022 2:11:36 PM
2024-25
135 SOCIAL RESPONSIBILITIES OF BUSINESS AND BUSINESS ETHICS
business exists only for maximising
pr ofit s f o r i t s ow ne r s and i t i s i r r e l ev ant
to talk of public good. It follows that a
responsible business, and indeed any
responsible member of society, must
act with due concern for the effects on
the lives of other people.
In this sense, social responsibility
is broader than legal responsibility
of business. Legal responsibility may
be fulfilled by mere compliance with
the law. Social responsibility is more
t han t hat . I t i s a fir m ’s r ec o gni t i on
of social obligations even though
not covered by law, along with the
obligations laid down by law. In other
words, social responsibility involves
an element of voluntary action on the
part of business people for the benefit
of society.
6.3 n eed fo R Social Re Spon Sibility What is the right thing to do when
it comes to social responsibility?
Should a business enterprise be
run for the benefit of its owners who
may desire to get as much profit
as is possible or else, it needs to be
responsible for serving the interest
of other sections of society such as
customers, employees, suppliers,
government and community? The
very concept of social responsibility
implies that it is essentially an ethical
issue, since it involves the question
of what is morally right or wrong in
relation to the firm’s responsibilities.
Social responsibility also has an
element of voluntary action on the
part of the business person who may
feel free to perform or not to perform
such responsibilities. They may also
exercise their freedom for deciding
the extent to which they would like
to serve various sections of society.
In fact, all business people do not feel
equally responsible towards society.
There has been a debate, for some time
now whether business should assume
social responsibilities or not. Some
people strongly believe that a firm’s
Corporate Social Responsibility
Corporate sustainability refers to the role that companies can play in meeting the
agenda of sustainable development and entails a balanced approach to economic
progress, social progress and environmental protection.
There is no single universally accepted definition of CSR, each definition that
currently exists underpins the impact that businesses have on society at large and
the societal expectations of them.
i. The European Commission defines CSR as “the responsibility of enterprises
for their impacts on society”.
ii. Th e World Bu siness Cou n cil for S ustain able Develop men t defines CSR as “th e
continuing commitment by business to contribute to economic development
while improving the quality of life of the workforce and their families, as well
as, of the community and society at large”.
Chapter 6.indd 135 9/2/2022 2:11:36 PM
2024-25
136 BUSINESS STUDIES
only social responsibility is towards its
owners. Some others, however, hold an
opposite view and argue that the firm
has a social responsibility to serve all
sections of society who are affected by
its decisions and actions. It would be
useful to understand the arguments
offered both in favour of and against the
assumption of social responsibilities
by business.
6.3.1 Arguments for Social
Responsibility
(i) Justification for existence and
growth: Business exists for providing
goods and services to satisfy human
needs. Though, pr ofit m ot i ve i s an
important justification for undertaking
business activity, it should be looked
upon as an outcome of service to
the people. In fact, the prosperity
and growth of business is possible
only through continuous service to
society. Thus, assumption of social
responsibility by business provides
justifications for its existence and
growth.
(ii) Long-te rm interest of the firm:
A firm and its image stands to gain
maxi mum profits in the long run when
it has its highest goal as ‘service to
society’. When increasing number
of members of society — including
workers, consumers, shareholders,
government officials, feel that business
enterprise is not serving its best
interest, they will tend to withdraw
their cooperation to the enterprise
concerned. Therefore, it is in its own
interest if a firm fulfills its social
responsibility. The public image of any
firm would also be improved when it
supports social goals.
In India, the concept of CSR is governed by Clause 135 of the Companies Act,
2013, which was passed by both the Houses of the Parliament, and had received
the assent of the President of India on 23 August 2013.
The CSR provisions within the Act is applicable to companies with an annual
turnover of 1,000 crore and more, or a net worth of Rs. 500 crore and more, or a
net profit of Rs. 5 crore and more.
1. The new rules, which are applicable from the fiscal year 2014-15 onwards,
also require companies to setup a CSR committee consisting of their board
members, including at least one independent director.
2. The Act encourages companies to spend at 2% of their average net profit in
the previous three years on CSR activities.
3. The indicative activities, which can be undertaken by a company under CSR,
have been specified under Schedule VII of the Act.
4. Only CSR activities undertaken in India will be taken into consideration.
5. Activities meant exclusively for employees and their families will not qualify
under CSR.
Chapter 6.indd 136 9/2/2022 2:11:36 PM
2024-25
Page 5
Chapter 6
Social Re Spon Sibilitie S of b u Sine SS and
b u Sine SS e thic S
LEARNING OBJECTIVES
After studying this chapter, you should be able to:
•
explain the concept of social responsibility;
•
discuss the need for social responsibility;
•
identify the social responsibility towards different interest groups;
•
analyse the relationship between business and environmental
protection; and
•
define the con cept of bu siness ethics and state the elemen ts of
business ethics.
Chapter 6.indd 133 9/2/2022 2:11:36 PM
2024-25
134 BUSINESS STUDIES
6.1 i nt Roduction A business enterprise should do
business and earn money in ways that
fulfill the expectations of the society.
Every individual living in society has
certain obligations towards society.
He has to respect social values and
norms of behaviour. A business
enterprise is permitted by society to
carry on industrial or commercial
activities and thereby earn profits. But
it is obligatory on part of the business
enterprise not to do anything, that
is undesirable from society’s point
of view. Manufacture and sale of
adulterated goods, making deceptive
advertisements, not paying taxes which
are due, polluting the environment and
exploiting workers are some examples
of socially undesirable practices which
may increase the profit of enterprises
but which have adverse effect on society
at large. On the other hand, supplying
good quality goods, creating healthy
working conditions, honestly paying
taxes prevention/installing pollution
devices in the factory, and sincerely
attending to customer complaints are
examples of socially desirable practices
which improve the image of enterprises
and also make them profitable. In
fact, it is through socially responsible
and ethically upright behaviour that
business enterprises can get durable
success.
6.2 c oncept of Social Re Spon Sibility Social responsibility of business refers
to its obligation to take those decisions
and perform those actions which are
desirable in terms of the objectives and
values of our society. The assumption
of social responsibilities by business
enterprises implies that they respect
the aspirations of society and would
try their best to contribute to the
achievement of these aspirations along
with their profit interests. This idea is
in contrast to the common notion that
Mani is a young newspaper reporter and has been writing for almost six months
on malpractices by business enterprises including such issues as misleading
advertisements, supply of adulterated products, poor working conditions,
environmental pollution, bribing government officials, and so on. He has started
believing that business people tend to do anything to mint money. He happens
to take an interview of Mr. Raman Jhunjhunwala, chairman of a leading truck
manufacturing company which is known for its fair dealing with customers,
employees, investors as well as other social groups. Through this interview, Mani
develops the understanding that it is possible for a business enterprise to be socially
responsible and ethically upright and, at the same time, be highly profitable. He
then gets busy with studying more about the social responsibility of business and
business ethics.
Chapter 6.indd 134 9/2/2022 2:11:36 PM
2024-25
135 SOCIAL RESPONSIBILITIES OF BUSINESS AND BUSINESS ETHICS
business exists only for maximising
pr ofit s f o r i t s ow ne r s and i t i s i r r e l ev ant
to talk of public good. It follows that a
responsible business, and indeed any
responsible member of society, must
act with due concern for the effects on
the lives of other people.
In this sense, social responsibility
is broader than legal responsibility
of business. Legal responsibility may
be fulfilled by mere compliance with
the law. Social responsibility is more
t han t hat . I t i s a fir m ’s r ec o gni t i on
of social obligations even though
not covered by law, along with the
obligations laid down by law. In other
words, social responsibility involves
an element of voluntary action on the
part of business people for the benefit
of society.
6.3 n eed fo R Social Re Spon Sibility What is the right thing to do when
it comes to social responsibility?
Should a business enterprise be
run for the benefit of its owners who
may desire to get as much profit
as is possible or else, it needs to be
responsible for serving the interest
of other sections of society such as
customers, employees, suppliers,
government and community? The
very concept of social responsibility
implies that it is essentially an ethical
issue, since it involves the question
of what is morally right or wrong in
relation to the firm’s responsibilities.
Social responsibility also has an
element of voluntary action on the
part of the business person who may
feel free to perform or not to perform
such responsibilities. They may also
exercise their freedom for deciding
the extent to which they would like
to serve various sections of society.
In fact, all business people do not feel
equally responsible towards society.
There has been a debate, for some time
now whether business should assume
social responsibilities or not. Some
people strongly believe that a firm’s
Corporate Social Responsibility
Corporate sustainability refers to the role that companies can play in meeting the
agenda of sustainable development and entails a balanced approach to economic
progress, social progress and environmental protection.
There is no single universally accepted definition of CSR, each definition that
currently exists underpins the impact that businesses have on society at large and
the societal expectations of them.
i. The European Commission defines CSR as “the responsibility of enterprises
for their impacts on society”.
ii. Th e World Bu siness Cou n cil for S ustain able Develop men t defines CSR as “th e
continuing commitment by business to contribute to economic development
while improving the quality of life of the workforce and their families, as well
as, of the community and society at large”.
Chapter 6.indd 135 9/2/2022 2:11:36 PM
2024-25
136 BUSINESS STUDIES
only social responsibility is towards its
owners. Some others, however, hold an
opposite view and argue that the firm
has a social responsibility to serve all
sections of society who are affected by
its decisions and actions. It would be
useful to understand the arguments
offered both in favour of and against the
assumption of social responsibilities
by business.
6.3.1 Arguments for Social
Responsibility
(i) Justification for existence and
growth: Business exists for providing
goods and services to satisfy human
needs. Though, pr ofit m ot i ve i s an
important justification for undertaking
business activity, it should be looked
upon as an outcome of service to
the people. In fact, the prosperity
and growth of business is possible
only through continuous service to
society. Thus, assumption of social
responsibility by business provides
justifications for its existence and
growth.
(ii) Long-te rm interest of the firm:
A firm and its image stands to gain
maxi mum profits in the long run when
it has its highest goal as ‘service to
society’. When increasing number
of members of society — including
workers, consumers, shareholders,
government officials, feel that business
enterprise is not serving its best
interest, they will tend to withdraw
their cooperation to the enterprise
concerned. Therefore, it is in its own
interest if a firm fulfills its social
responsibility. The public image of any
firm would also be improved when it
supports social goals.
In India, the concept of CSR is governed by Clause 135 of the Companies Act,
2013, which was passed by both the Houses of the Parliament, and had received
the assent of the President of India on 23 August 2013.
The CSR provisions within the Act is applicable to companies with an annual
turnover of 1,000 crore and more, or a net worth of Rs. 500 crore and more, or a
net profit of Rs. 5 crore and more.
1. The new rules, which are applicable from the fiscal year 2014-15 onwards,
also require companies to setup a CSR committee consisting of their board
members, including at least one independent director.
2. The Act encourages companies to spend at 2% of their average net profit in
the previous three years on CSR activities.
3. The indicative activities, which can be undertaken by a company under CSR,
have been specified under Schedule VII of the Act.
4. Only CSR activities undertaken in India will be taken into consideration.
5. Activities meant exclusively for employees and their families will not qualify
under CSR.
Chapter 6.indd 136 9/2/2022 2:11:36 PM
2024-25
137 SOCIAL RESPONSIBILITIES OF BUSINESS AND BUSINESS ETHICS
(iii) Avoidance of government
regulation: From the point of view of
a business, government regulations
are undesirable because they limit
freedom. Therefore, it is believed that
businessmen can avoid the problem of
government regulations by voluntarily
assuming social responsibilities, which
helps to reduce the need for new laws.
(iv) Maintenance of society: The
argument here is that laws cannot be
passed for all possible circumstances.
People who feel that they are not
getting their due from the business
may resort to anti-social activities,
not necessarily governed by law. This
may harm the interest of business
itself. Therefore, it is desirable that
business enterprises should assume
social responsibilities.
(v) Availability of resources with
business: This argument holds that
business institutions have valuable
financial and human resources which
can be effectively used for solving
problems. For example, business
has a pool of managerial talent and
capital resources, supported by years
of experience in organising business
activities. It can help society to tackle
its problems better, given the huge
financial and human resources at its
disposal.
(vi) Converting problems into
opportunities: Related with the
preceding argument is the argument
that business with its glorious history
of converting risky situations into
profitable deals, can not only solve
social problems but it can also make
them effectively useful by accepting
the challenge.
(vii) Better environment for doing
business: If business is to operate in
a society which is full of diverse and
complicated problems, it may have
little chance of success. Therefore, it
is argued that the business system
should do something to meet needs
before it is confronted with a situation
when its own survival is endangered
due to enormous social illnesses. A
society with fewer problems provides
better environment for a firm to
conduct its business.
(viii) Holding business responsible
for social problems: It is argued that
some of the social problems have
either been created or perpetuated
by business enterprises themselves.
Environmental pollution, unsafe
workplaces, corruption in public
institutions, and discriminatory
practices in employment are some of
these problems. Therefore, it is the
moral obligation of business to get
involved in solving these problems,
instead of merely expecting that other
social agencies will deal with them on
their own.
6.3.2 Arguments against Social
Responsibility
Major arguments against social
responsibility are:
(i) Violation of profit maximisation
objective: According to this argument,
business exists only for profit
maximisation. Therefore, any talk of
social responsibility is against this
objective. In fact, business can best
fulfill its social responsibility if it
Chapter 6.indd 137 9/2/2022 2:11:36 PM
2024-25
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