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One District One Product: N.T.R District | APPSC State Specific Preparation Course - APPSC (Andhra Pradesh) PDF Download

Introduction

The One District One Product (ODOP) initiative is a strategic effort to promote balanced regional development in all districts of India. In N.T.R. District, the government has identified Kondapalli Toys as the designated product.
One District One Product: N.T.R District | APPSC State Specific Preparation Course - APPSC (Andhra Pradesh)

History & Significance

  • Kondapalli Toys, also known as Kondapalli Bommalu, represent a distinctive style of Indian wooden toys originating from Kondapalli town in Andhra Pradesh's NTR district. These toys symbolize the area's rich cultural heritage and skilled craftsmanship, with origins tracing back to the 16th century. The craft can be linked to the Raju community of Kondapalli, believed to have migrated from Rajasthan centuries ago.
  • The creation of Kondapalli Toys involves intricate craftsmanship and patience. Artisans, referred to as "Aryakshatriyas," sculpt softwood into desired shapes. These figures are then coated with a blend of sawdust and tamarind seed paste to achieve a smooth texture. After drying, vibrant colors are applied to depict rural life, cultural traditions, animals, and Hindu deities in Andhra Pradesh.

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Kondapalli Toys: A Cultural Heritage

The Significance of Kondapalli Toys

  • Kondapalli Toys hold cultural importance in NTR district.
  • They are prominently featured in festivals like Bommala Koluvu.
  • These toys are integral to regional storytelling traditions.

The History of Kondapalli

  • Besides toys, Kondapalli is renowned for its ancient fort.
  • The Kondapalli Fort, dating back to the 14th century, overlooks the town.
  • Both the toys and fort symbolize the rich cultural heritage of Andhra Pradesh.

Characteristics of Kondapalli Toys

  • Kondapalli Toys have been granted Geographical Indication status since 2005.
  • Known for their light weight, vibrant colors, and traditional production methods.
  • Themes revolve around mythology, rural life, and animals.
  • Popular designs include the Ambari-Elephant, Palm Tree, Dasavatara, and Village Set.

Celebrations and Artistry

  • Dussehra and Sankranthi festivities involve the tradition of Bommala Koluvu.
  • People display and collect toys ceremoniously during these celebrations.
  • Artisans use various tools like drills, hammers, and chisels for crafting.

Nodal Officer and Responsibilities

  • Nodal Officer: District Handlooms and Textiles Officer (Assistant Director)
  • Mobile Number: 8008705709
  • Development Officer Contact: 9346257399

One District One Product: N.T.R District | APPSC State Specific Preparation Course - APPSC (Andhra Pradesh)

Main Initiatives

  • Offering training programs in Natural Dyes for Kondapally Toys Craft
  • Providing financial support through MUDRA loans
  • Facilitating marketing opportunities via exhibitions

Activities under ODOP Initiative

  • Issuing Pehchan Cards to 239 artisans
  • Organizing exhibitions to showcase artisan products

Training Program Details

  • Scheme: Welfare Schemes for Artisans
  • Period: 02.09.2022 to 01.10.2022 (30 days)
  • Location: Kondapally Toys Cooperative Building, Kondapally
  • No. of Weavers Trained: 20 (2 batches of 20 each)
  • Topic: Natural Dyes in Kondapally Toys Craft

ODOP Sensitization Workshop

Details of workshops conducted for current and future stakeholders. Ongoing training programs:

  • Providing awareness and training to stakeholders on the objectives of ODOP
  • Continuing education and skill development programs for artisans

Summary of Information

  • ODOP catalogues have been created district-wise, featuring ODOP products and photographs, and distributed to all district administration heads with branding under LEPAKSHI.
  • Kondapalli artisans participated in HGH India 2022.
  • The fair has been promoted among international buyers for B2B interactions.

Lists of Mentors and Cluster Designers

  • List of mentors registered with the district to provide mentorship to beneficiaries:
    • Udaya Shesha Rao
    • Udayagiri Surya Prakasha Rao
    • Shaik Khaja
    • Udayagiri Venkata Ramana Prasad
    • K. Naga Brahma Chary
    • D. Raghu Babu
    • Nutakki Srinivasa Rao
  • List of Cluster Designers, Assistant Development Officers, Development Officers, CSR Projects & NGOs with their respective designations and contact details.
[Intext Question]

One District One Product: N.T.R District | APPSC State Specific Preparation Course - APPSC (Andhra Pradesh)

Sales Data and Support Information

  • Consolidated sales data of ODOP products from the district.
  • Mentorship support is available with clear procedures for availing the same.
  • List of Cluster Development Programs, Training Programs, and other schemes:
    • Credit facilities/schemes with contact details and eligibility criteria.
    • Link to apply for MUDRA scheme through KVIB, Vijayawada, and GM, DIC, Vijayawada for individual craftsmen.
  • Details of rules, regulations, acts, and government schemes introduced or amended to drive the ODOP initiative in the district.

Quality Assurance Labs, Certification Labs, Processing Units, and Quality Infrastructure Details

  • Lepakshi
    • Location: Vijayawada
    • Contact: ed.aphdc@gmail.com
  • Handicrafts (DCH)
    • Location: Vijayawada
    • Contact: hmsecvja-ap@nic.in
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FAQs on One District One Product: N.T.R District - APPSC State Specific Preparation Course - APPSC (Andhra Pradesh)

1. What is the significance of Kondapalli Toys in the N.T.R District of Andhra Pradesh?
Ans. Kondapalli Toys are considered a cultural heritage in the N.T.R District of Andhra Pradesh. These handcrafted wooden toys have a long history and are an important part of the local culture.
2. How are the artisans of Kondapalli Toys being supported through the ODOP Sensitization Workshop?
Ans. The ODOP Sensitization Workshop aims to provide training and support to the artisans of Kondapalli Toys to improve their skills, market their products better, and ensure sustainable livelihoods.
3. Who are the Mentors and Cluster Designers listed in the article, and how do they contribute to the promotion of Kondapalli Toys?
Ans. The Mentors and Cluster Designers listed in the article are individuals who provide guidance, support, and expertise to the artisans of Kondapalli Toys to help them enhance their craft, develop new designs, and reach a wider audience.
4. How can interested buyers access sales data and support information for Kondapalli Toys in the N.T.R District?
Ans. Interested buyers can access sales data and support information for Kondapalli Toys in the N.T.R District through various channels such as local artisan markets, online platforms, and information provided by the ODOP program.
5. What is the One District One Product (ODOP) initiative in Andhra Pradesh, and how does it relate to the promotion of Kondapalli Toys?
Ans. The ODOP initiative in Andhra Pradesh aims to promote and support local traditional crafts and products, such as Kondapalli Toys, by providing training, marketing assistance, and other resources to artisans to help them thrive in the market.
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