Op in Fashion Design, Op in Product Design, Abstract Expressionists Notes | EduRev

 Page 1


Objectives_template
 Module 9 : The Bauhaus and Modern Design Education
 Lecture 24 : Op in Fashion Design, Op in Product Design, Abstract Expressionists
 
 
The Lecture Contains: 
Op in Fashion Design
Op in Product Design
Abstract Expressionists
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
file:///D|/Dr.%20Amit%20Ray/Philosophy_&_History_of_Design/lecture24/24_1.htm [9/26/2013 3:49:46 PM]
Page 2


Objectives_template
 Module 9 : The Bauhaus and Modern Design Education
 Lecture 24 : Op in Fashion Design, Op in Product Design, Abstract Expressionists
 
 
The Lecture Contains: 
Op in Fashion Design
Op in Product Design
Abstract Expressionists
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
file:///D|/Dr.%20Amit%20Ray/Philosophy_&_History_of_Design/lecture24/24_1.htm [9/26/2013 3:49:46 PM]
Objectives_template
 Module 9 : The Bauhaus and Modern Design Education
 Lecture 24 : Op in Fashion Design, Op in Product Design, Abstract Expressionists
 
The new outlook toward art of minimalism became the source for couple of important art movements- 
Op Art and Minimalism. The application Op Art has certainly contributed significantly in the field of art 
and applied art.  
 
Op in Fashion Design
 
Plate 6A Fashion Design
 
6B Op in Fashion Design
 
 
6C Op in Advertisement 
 
6D   2D-Design
(Source:https://www.google.co.in/search?hl=en&sugexp=les%3B&gs_rn=4&gs_ri=psyab&tok=lDAcEI8 
_HhHuxgYLmolGQ&cp=10&gs_id=ge&xhr=t&q=op+art+in+fashion&bav=on.2,or.r_gc.r_pw.r_qf.
&bvm=bv 
.42661473,d.bmk&biw=1341&bih=604&um=1&ie=UTF8&tbm=isch&source=og&sa=N&tab=wi&ei=D60lU 
b_5FYPsrAehuYGwAQ#imgrc=RAI2E5OVy5UrEM%3A%3BUPjmqjAWVQXSQM%3Bhttp%253A%252F 
%252Fsantarendeira.files.wordpress.com%252F2011%252F01%252Fplanetclairevintage.jpg%3Bhttp%
2 
53A%252F%252Fsantarendeira.wordpress.com%Fop-art%252F%3B430 %3B347 ; February 21, 2013) 
 
Optical Illusion popularly known as Op Art, based on the minimalist theory created  
The Bauhaus influenced later art movements such as Abstract Expressionists and Op-Art. The 
Abstract Expressionist's theme revolved around the color theories which evolved from the Bauhaus 
classes. The Hard-Edge and Minimal movements of the Abstract Expressionists explored color through 
clean, clear edges of solid color. Op-Art is optical art, which tricks the retina to create the illusion of 
movement. Op-Art is widely used in modern commercial graphic design. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
file:///D|/Dr.%20Amit%20Ray/Philosophy_&_History_of_Design/lecture24/24_2.htm [9/26/2013 3:49:47 PM]
Page 3


Objectives_template
 Module 9 : The Bauhaus and Modern Design Education
 Lecture 24 : Op in Fashion Design, Op in Product Design, Abstract Expressionists
 
 
The Lecture Contains: 
Op in Fashion Design
Op in Product Design
Abstract Expressionists
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
file:///D|/Dr.%20Amit%20Ray/Philosophy_&_History_of_Design/lecture24/24_1.htm [9/26/2013 3:49:46 PM]
Objectives_template
 Module 9 : The Bauhaus and Modern Design Education
 Lecture 24 : Op in Fashion Design, Op in Product Design, Abstract Expressionists
 
The new outlook toward art of minimalism became the source for couple of important art movements- 
Op Art and Minimalism. The application Op Art has certainly contributed significantly in the field of art 
and applied art.  
 
Op in Fashion Design
 
Plate 6A Fashion Design
 
6B Op in Fashion Design
 
 
6C Op in Advertisement 
 
6D   2D-Design
(Source:https://www.google.co.in/search?hl=en&sugexp=les%3B&gs_rn=4&gs_ri=psyab&tok=lDAcEI8 
_HhHuxgYLmolGQ&cp=10&gs_id=ge&xhr=t&q=op+art+in+fashion&bav=on.2,or.r_gc.r_pw.r_qf.
&bvm=bv 
.42661473,d.bmk&biw=1341&bih=604&um=1&ie=UTF8&tbm=isch&source=og&sa=N&tab=wi&ei=D60lU 
b_5FYPsrAehuYGwAQ#imgrc=RAI2E5OVy5UrEM%3A%3BUPjmqjAWVQXSQM%3Bhttp%253A%252F 
%252Fsantarendeira.files.wordpress.com%252F2011%252F01%252Fplanetclairevintage.jpg%3Bhttp%
2 
53A%252F%252Fsantarendeira.wordpress.com%Fop-art%252F%3B430 %3B347 ; February 21, 2013) 
 
Optical Illusion popularly known as Op Art, based on the minimalist theory created  
The Bauhaus influenced later art movements such as Abstract Expressionists and Op-Art. The 
Abstract Expressionist's theme revolved around the color theories which evolved from the Bauhaus 
classes. The Hard-Edge and Minimal movements of the Abstract Expressionists explored color through 
clean, clear edges of solid color. Op-Art is optical art, which tricks the retina to create the illusion of 
movement. Op-Art is widely used in modern commercial graphic design. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
file:///D|/Dr.%20Amit%20Ray/Philosophy_&_History_of_Design/lecture24/24_2.htm [9/26/2013 3:49:47 PM]
Objectives_template
 Module 9 : The Bauhaus and Modern Design Education
 Lecture 24 : Op in Fashion Design, Op in Product Design, Abstract Expressionists
 
Fashion Design could reinvent their creativity with the help of Op Art (plate 6A). Application of Op Design 
on fabrics (plate 6C-6D) created new style statement. Op Art contributed in creating 2-D surface design on 
fabrics for household applications- floor tile design, carpet design, drapery, upholstery design, etc. 
However, the application of Op Art remained restricted in limited colors. The limitation or choice of limited 
colors is inspired by the minimalist approach.
Op in Product Design
 
Plate 7A Furniture
 
 
7B Op Table-top
 
 
7C Op Lounge
 
 
7D Bridge Design
(Source:https://www.google.co.in/search?hl=en&sugexp=les%3B&gs_rn=4&gs_ri=psyab&tok=lDAcEI8_H 
hHuxgYLmolGQ&cp=10&gs_id=ge&xhr=t&q=op+art+in+fashion&bav=on.2,or.r_gc.r_pw.r_qf.
&bvm=bv.4266 
1473,d.bmk&biw=1341&bih=604&um=1&ie=UTF8&tbm=isch&source=og&sa=N&tab=wi&ei=D60lUb_5FYP 
srAehuYGwAQ#um=1&hl=en&tbm=isch&sa=1&q=op+art+in+Product+Design&oq=op+art+in+Product+De 
sign&gs_l=img.12...376863.382109.0.384865.14.14.0.0.0.0.828.6224.0j1j4j0j3j5j1.14.0...0.0...1c.1.4.img.C 
Qklj3boIIs&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42661473,d.
bmk&fp=f8eac9eed33d2c7e&biw=1341&bih=6 
04&imgrc=HPIkpaiGl1YGhM%3A%3B-W9_j3 uz6Q36M%3Bhttp%253A%252F%252Fwww.interiordesign.n 
et%252Fphoto%252F325%252F325603Uhuru_Design_Op_Art.jpg%3Bhttp%253A%252F%
252Fmichellejde 
signs.blogspot.com%252F2012%252F03%252Fop-art-in-it.html%3B336%3B306 ; February 21, 2013)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
file:///D|/Dr.%20Amit%20Ray/Philosophy_&_History_of_Design/lecture24/24_3.htm [9/26/2013 3:49:47 PM]
Page 4


Objectives_template
 Module 9 : The Bauhaus and Modern Design Education
 Lecture 24 : Op in Fashion Design, Op in Product Design, Abstract Expressionists
 
 
The Lecture Contains: 
Op in Fashion Design
Op in Product Design
Abstract Expressionists
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
file:///D|/Dr.%20Amit%20Ray/Philosophy_&_History_of_Design/lecture24/24_1.htm [9/26/2013 3:49:46 PM]
Objectives_template
 Module 9 : The Bauhaus and Modern Design Education
 Lecture 24 : Op in Fashion Design, Op in Product Design, Abstract Expressionists
 
The new outlook toward art of minimalism became the source for couple of important art movements- 
Op Art and Minimalism. The application Op Art has certainly contributed significantly in the field of art 
and applied art.  
 
Op in Fashion Design
 
Plate 6A Fashion Design
 
6B Op in Fashion Design
 
 
6C Op in Advertisement 
 
6D   2D-Design
(Source:https://www.google.co.in/search?hl=en&sugexp=les%3B&gs_rn=4&gs_ri=psyab&tok=lDAcEI8 
_HhHuxgYLmolGQ&cp=10&gs_id=ge&xhr=t&q=op+art+in+fashion&bav=on.2,or.r_gc.r_pw.r_qf.
&bvm=bv 
.42661473,d.bmk&biw=1341&bih=604&um=1&ie=UTF8&tbm=isch&source=og&sa=N&tab=wi&ei=D60lU 
b_5FYPsrAehuYGwAQ#imgrc=RAI2E5OVy5UrEM%3A%3BUPjmqjAWVQXSQM%3Bhttp%253A%252F 
%252Fsantarendeira.files.wordpress.com%252F2011%252F01%252Fplanetclairevintage.jpg%3Bhttp%
2 
53A%252F%252Fsantarendeira.wordpress.com%Fop-art%252F%3B430 %3B347 ; February 21, 2013) 
 
Optical Illusion popularly known as Op Art, based on the minimalist theory created  
The Bauhaus influenced later art movements such as Abstract Expressionists and Op-Art. The 
Abstract Expressionist's theme revolved around the color theories which evolved from the Bauhaus 
classes. The Hard-Edge and Minimal movements of the Abstract Expressionists explored color through 
clean, clear edges of solid color. Op-Art is optical art, which tricks the retina to create the illusion of 
movement. Op-Art is widely used in modern commercial graphic design. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
file:///D|/Dr.%20Amit%20Ray/Philosophy_&_History_of_Design/lecture24/24_2.htm [9/26/2013 3:49:47 PM]
Objectives_template
 Module 9 : The Bauhaus and Modern Design Education
 Lecture 24 : Op in Fashion Design, Op in Product Design, Abstract Expressionists
 
Fashion Design could reinvent their creativity with the help of Op Art (plate 6A). Application of Op Design 
on fabrics (plate 6C-6D) created new style statement. Op Art contributed in creating 2-D surface design on 
fabrics for household applications- floor tile design, carpet design, drapery, upholstery design, etc. 
However, the application of Op Art remained restricted in limited colors. The limitation or choice of limited 
colors is inspired by the minimalist approach.
Op in Product Design
 
Plate 7A Furniture
 
 
7B Op Table-top
 
 
7C Op Lounge
 
 
7D Bridge Design
(Source:https://www.google.co.in/search?hl=en&sugexp=les%3B&gs_rn=4&gs_ri=psyab&tok=lDAcEI8_H 
hHuxgYLmolGQ&cp=10&gs_id=ge&xhr=t&q=op+art+in+fashion&bav=on.2,or.r_gc.r_pw.r_qf.
&bvm=bv.4266 
1473,d.bmk&biw=1341&bih=604&um=1&ie=UTF8&tbm=isch&source=og&sa=N&tab=wi&ei=D60lUb_5FYP 
srAehuYGwAQ#um=1&hl=en&tbm=isch&sa=1&q=op+art+in+Product+Design&oq=op+art+in+Product+De 
sign&gs_l=img.12...376863.382109.0.384865.14.14.0.0.0.0.828.6224.0j1j4j0j3j5j1.14.0...0.0...1c.1.4.img.C 
Qklj3boIIs&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42661473,d.
bmk&fp=f8eac9eed33d2c7e&biw=1341&bih=6 
04&imgrc=HPIkpaiGl1YGhM%3A%3B-W9_j3 uz6Q36M%3Bhttp%253A%252F%252Fwww.interiordesign.n 
et%252Fphoto%252F325%252F325603Uhuru_Design_Op_Art.jpg%3Bhttp%253A%252F%
252Fmichellejde 
signs.blogspot.com%252F2012%252F03%252Fop-art-in-it.html%3B336%3B306 ; February 21, 2013)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
file:///D|/Dr.%20Amit%20Ray/Philosophy_&_History_of_Design/lecture24/24_3.htm [9/26/2013 3:49:47 PM]
Objectives_template
 Module 9 : The Bauhaus and Modern Design Education
 Lecture 24 : Op in Fashion Design, Op in Product Design, Abstract Expressionists
 
Op Style of creativity influenced wide range of household product designs. Furniture design (plate 7A & 
7B) could fashion with sharp and minimal choice of contrasting color. Such color composition and 
simplicity certainly brings a new freshness in the field of design. Similarly application of Op semantics in 
indoor lounge (plate 7C) decoration has introduced sharp contrast with the earlier choice of visual 
experience. The fascinating style of Op Design is visible in Bridge Design (plate 7D). The construction 
of the bridge certainly exhibits a unique visual imagery. It is created an environment where people could 
appreciate aesthetic beauty of composition with minimum- line, color and form. 
 
The theatre of World War II changed the scenario completely in Europe. Large number of freedom 
loving creative people had fled to United States. Unfortunately many of those who didn't flee had 
perished or remained hostage denying the ‘freedom of expression’. The Abstract Expression is one of 
the movements that grew under such socio-political conditions. The Bauhaus is the mother of many of 
such movements that inspired new concepts.    
Abstract Expressionists
Plate 8A DERSTURM Magazine  8B Wassily Kandinsky 
(Source: http://en.wikipedia.org/wiki/Der_Sturm ; February 27, 2013)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
file:///D|/Dr.%20Amit%20Ray/Philosophy_&_History_of_Design/lecture24/24_4.htm [9/26/2013 3:49:47 PM]
Page 5


Objectives_template
 Module 9 : The Bauhaus and Modern Design Education
 Lecture 24 : Op in Fashion Design, Op in Product Design, Abstract Expressionists
 
 
The Lecture Contains: 
Op in Fashion Design
Op in Product Design
Abstract Expressionists
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
file:///D|/Dr.%20Amit%20Ray/Philosophy_&_History_of_Design/lecture24/24_1.htm [9/26/2013 3:49:46 PM]
Objectives_template
 Module 9 : The Bauhaus and Modern Design Education
 Lecture 24 : Op in Fashion Design, Op in Product Design, Abstract Expressionists
 
The new outlook toward art of minimalism became the source for couple of important art movements- 
Op Art and Minimalism. The application Op Art has certainly contributed significantly in the field of art 
and applied art.  
 
Op in Fashion Design
 
Plate 6A Fashion Design
 
6B Op in Fashion Design
 
 
6C Op in Advertisement 
 
6D   2D-Design
(Source:https://www.google.co.in/search?hl=en&sugexp=les%3B&gs_rn=4&gs_ri=psyab&tok=lDAcEI8 
_HhHuxgYLmolGQ&cp=10&gs_id=ge&xhr=t&q=op+art+in+fashion&bav=on.2,or.r_gc.r_pw.r_qf.
&bvm=bv 
.42661473,d.bmk&biw=1341&bih=604&um=1&ie=UTF8&tbm=isch&source=og&sa=N&tab=wi&ei=D60lU 
b_5FYPsrAehuYGwAQ#imgrc=RAI2E5OVy5UrEM%3A%3BUPjmqjAWVQXSQM%3Bhttp%253A%252F 
%252Fsantarendeira.files.wordpress.com%252F2011%252F01%252Fplanetclairevintage.jpg%3Bhttp%
2 
53A%252F%252Fsantarendeira.wordpress.com%Fop-art%252F%3B430 %3B347 ; February 21, 2013) 
 
Optical Illusion popularly known as Op Art, based on the minimalist theory created  
The Bauhaus influenced later art movements such as Abstract Expressionists and Op-Art. The 
Abstract Expressionist's theme revolved around the color theories which evolved from the Bauhaus 
classes. The Hard-Edge and Minimal movements of the Abstract Expressionists explored color through 
clean, clear edges of solid color. Op-Art is optical art, which tricks the retina to create the illusion of 
movement. Op-Art is widely used in modern commercial graphic design. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
file:///D|/Dr.%20Amit%20Ray/Philosophy_&_History_of_Design/lecture24/24_2.htm [9/26/2013 3:49:47 PM]
Objectives_template
 Module 9 : The Bauhaus and Modern Design Education
 Lecture 24 : Op in Fashion Design, Op in Product Design, Abstract Expressionists
 
Fashion Design could reinvent their creativity with the help of Op Art (plate 6A). Application of Op Design 
on fabrics (plate 6C-6D) created new style statement. Op Art contributed in creating 2-D surface design on 
fabrics for household applications- floor tile design, carpet design, drapery, upholstery design, etc. 
However, the application of Op Art remained restricted in limited colors. The limitation or choice of limited 
colors is inspired by the minimalist approach.
Op in Product Design
 
Plate 7A Furniture
 
 
7B Op Table-top
 
 
7C Op Lounge
 
 
7D Bridge Design
(Source:https://www.google.co.in/search?hl=en&sugexp=les%3B&gs_rn=4&gs_ri=psyab&tok=lDAcEI8_H 
hHuxgYLmolGQ&cp=10&gs_id=ge&xhr=t&q=op+art+in+fashion&bav=on.2,or.r_gc.r_pw.r_qf.
&bvm=bv.4266 
1473,d.bmk&biw=1341&bih=604&um=1&ie=UTF8&tbm=isch&source=og&sa=N&tab=wi&ei=D60lUb_5FYP 
srAehuYGwAQ#um=1&hl=en&tbm=isch&sa=1&q=op+art+in+Product+Design&oq=op+art+in+Product+De 
sign&gs_l=img.12...376863.382109.0.384865.14.14.0.0.0.0.828.6224.0j1j4j0j3j5j1.14.0...0.0...1c.1.4.img.C 
Qklj3boIIs&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42661473,d.
bmk&fp=f8eac9eed33d2c7e&biw=1341&bih=6 
04&imgrc=HPIkpaiGl1YGhM%3A%3B-W9_j3 uz6Q36M%3Bhttp%253A%252F%252Fwww.interiordesign.n 
et%252Fphoto%252F325%252F325603Uhuru_Design_Op_Art.jpg%3Bhttp%253A%252F%
252Fmichellejde 
signs.blogspot.com%252F2012%252F03%252Fop-art-in-it.html%3B336%3B306 ; February 21, 2013)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
file:///D|/Dr.%20Amit%20Ray/Philosophy_&_History_of_Design/lecture24/24_3.htm [9/26/2013 3:49:47 PM]
Objectives_template
 Module 9 : The Bauhaus and Modern Design Education
 Lecture 24 : Op in Fashion Design, Op in Product Design, Abstract Expressionists
 
Op Style of creativity influenced wide range of household product designs. Furniture design (plate 7A & 
7B) could fashion with sharp and minimal choice of contrasting color. Such color composition and 
simplicity certainly brings a new freshness in the field of design. Similarly application of Op semantics in 
indoor lounge (plate 7C) decoration has introduced sharp contrast with the earlier choice of visual 
experience. The fascinating style of Op Design is visible in Bridge Design (plate 7D). The construction 
of the bridge certainly exhibits a unique visual imagery. It is created an environment where people could 
appreciate aesthetic beauty of composition with minimum- line, color and form. 
 
The theatre of World War II changed the scenario completely in Europe. Large number of freedom 
loving creative people had fled to United States. Unfortunately many of those who didn't flee had 
perished or remained hostage denying the ‘freedom of expression’. The Abstract Expression is one of 
the movements that grew under such socio-political conditions. The Bauhaus is the mother of many of 
such movements that inspired new concepts.    
Abstract Expressionists
Plate 8A DERSTURM Magazine  8B Wassily Kandinsky 
(Source: http://en.wikipedia.org/wiki/Der_Sturm ; February 27, 2013)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
file:///D|/Dr.%20Amit%20Ray/Philosophy_&_History_of_Design/lecture24/24_4.htm [9/26/2013 3:49:47 PM]
Objectives_template
 Module 9 : The Bauhaus and Modern Design Education
 Lecture 24 : Op in Fashion Design, Op in Product Design, Abstract Expressionists
 
Abstract Expressionism is a post WW II movement that originated from the German 
Expressionism in 1910. “Abstract expressionism was an American post–World War IIart 
movement. It was the first specifically American movement to achieve international influence and put 
New York City at the center of the western art world, a role formerly filled by Paris. Although the term 
"abstract expressionism" was first applied to American art in 1946 by the art critic Robert Coates, it had 
been first used in Germany in 1919 in the magazine Der Sturm, regarding German Expressionism.”  
(Ref: http://en.wikipedia.org/wiki/Abstract_expressionism ; February 27, 2013) 
 
Wassily Kandinsky’s work in 1929 is referred as the beginning of Abstract Expression movement.  
DerSturm (German: The Storm) magazine covering the expressionism movement named 
Kandinsky’s work as Abstract Expressions. The magazine continued weekly until monthly in 1914, and 
became a quarterly in 1924 until it ceased publication in 1932. 
 
Plate 8A Mark Rothko
 
8B Jackson Pollok
 
8C Abstract Design Coffee Mug
(Source: http://www.oxfordartonline.com/public/page/benz/themes/PostwarNYC ; February 27, 2013)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
file:///D|/Dr.%20Amit%20Ray/Philosophy_&_History_of_Design/lecture24/24_5.htm [9/26/2013 3:49:48 PM]