PPT: Introduction to Strategic Management | Financial Management & Strategic Management for CA Intermediate PDF Download

 Page 1


Strategic Management
Page 2


Strategic Management
• What is Strategy?
• Features of Strategy
• Levels of Strategy- corporate-level, business-
level and functional-level.
• What is Strategic Management?
• Process of Strategic Management
Page 3


Strategic Management
• What is Strategy?
• Features of Strategy
• Levels of Strategy- corporate-level, business-
level and functional-level.
• What is Strategic Management?
• Process of Strategic Management
Page 4


Strategic Management
• What is Strategy?
• Features of Strategy
• Levels of Strategy- corporate-level, business-
level and functional-level.
• What is Strategic Management?
• Process of Strategic Management
What is strategy?
• Strategy is a tactical course of action which is designed to 
achieve long term objectives. It is an art and science of 
planning and marshalling resources for their most efficient 
and effective use in a changing environment.
• Strategy of a business enterprise consists of what 
management decides about the future direction and scope 
of the business. It entails managerial choice among 
alternative action programmes, competitive moves and 
different business approaches to achieve enterprise 
objectives.
• Strategy once formulated has long term implications. It is 
framed by top management in an organization. In short, it 
may be called as the ‘game plan of management’.
Page 5


Strategic Management
• What is Strategy?
• Features of Strategy
• Levels of Strategy- corporate-level, business-
level and functional-level.
• What is Strategic Management?
• Process of Strategic Management
What is strategy?
• Strategy is a tactical course of action which is designed to 
achieve long term objectives. It is an art and science of 
planning and marshalling resources for their most efficient 
and effective use in a changing environment.
• Strategy of a business enterprise consists of what 
management decides about the future direction and scope 
of the business. It entails managerial choice among 
alternative action programmes, competitive moves and 
different business approaches to achieve enterprise 
objectives.
• Strategy once formulated has long term implications. It is 
framed by top management in an organization. In short, it 
may be called as the ‘game plan of management’.
Definition of Strategy
• As per Glueck,
Strategy is unified, comprehensive and integrated plan 
relating the strategic advantages of the firm to the 
challenges of the environment. It is designed to ensure that 
the basic objectives of the enterprise are achieved.
• As per Alfred D. Chandler,
Strategy is “The determination of basic long-term goals and 
objectives of an enterprise and the adoption of the courses 
of action and the allocation of resources necessary for 
carrying out these goals.”