PPT - Rural Development Commerce Notes | EduRev

 Page 1


SPECIAL FEATURES & 
REALITIES OF 
RURAL 
COMMUNICATION
Page 2


SPECIAL FEATURES & 
REALITIES OF 
RURAL 
COMMUNICATION
RURAL AREA
Where the people are engaged in primary
industry in the sense that they produce
things directly for the first time in
cooperation with nature.
Page 3


SPECIAL FEATURES & 
REALITIES OF 
RURAL 
COMMUNICATION
RURAL AREA
Where the people are engaged in primary
industry in the sense that they produce
things directly for the first time in
cooperation with nature.
Rural areas are separately settled places away
from the influence of large cities and towns.
Such areas are distinct from more intensively
settled urban and sub-urban areas, and also
from unsettled lands or wilderness, such as
forest.
Rural areas can have an agricultural character,
though many rural areas are characterized by an
economy based on cottage industry, mining, oil
and gas exploration, or tourism.
Page 4


SPECIAL FEATURES & 
REALITIES OF 
RURAL 
COMMUNICATION
RURAL AREA
Where the people are engaged in primary
industry in the sense that they produce
things directly for the first time in
cooperation with nature.
Rural areas are separately settled places away
from the influence of large cities and towns.
Such areas are distinct from more intensively
settled urban and sub-urban areas, and also
from unsettled lands or wilderness, such as
forest.
Rural areas can have an agricultural character,
though many rural areas are characterized by an
economy based on cottage industry, mining, oil
and gas exploration, or tourism.
RURAL COMMUNITY
A group of people with a common characteristic 
or interest living together, in a village.
A Rural Community can be classified as rural 
based on the criteria of lower population density, 
less social differentiation, less social and spatial 
mobility, slow rate of social change, etc. 
Agriculture is the major occupation of rural 
people.
Page 5


SPECIAL FEATURES & 
REALITIES OF 
RURAL 
COMMUNICATION
RURAL AREA
Where the people are engaged in primary
industry in the sense that they produce
things directly for the first time in
cooperation with nature.
Rural areas are separately settled places away
from the influence of large cities and towns.
Such areas are distinct from more intensively
settled urban and sub-urban areas, and also
from unsettled lands or wilderness, such as
forest.
Rural areas can have an agricultural character,
though many rural areas are characterized by an
economy based on cottage industry, mining, oil
and gas exploration, or tourism.
RURAL COMMUNITY
A group of people with a common characteristic 
or interest living together, in a village.
A Rural Community can be classified as rural 
based on the criteria of lower population density, 
less social differentiation, less social and spatial 
mobility, slow rate of social change, etc. 
Agriculture is the major occupation of rural 
people.
MAIN FEATURES OF RURAL COMMUNITY
Village is an institution-
The Village is a primary institution. The development of 
villages is influenced considerably by the life of the village.   
It satisfies almost all the needs of the rural.
Community-
They have a sense of unity and a feeling of belongingness 
towards each other. 
Religion-
Faith in religion and universal power is found in the life of the 
villages. 
Agriculture-
Main occupation is agriculture which involves dependence on 
nature. Nature gives the livelihood to them. Farmers worship 
forces of nature.