Problems to E-Commerce in India Video Lecture | E-Commerce - B Com

every new startup or a company faces a
challenge that no one is unaware of how
do you get an attract new customers for
your new company this problem also
exists when an existing company launches
a new product line something that no one
has ever heard of in very rare cases the
product is so awesome and it's so much
liked by people that it totally goes
viral the problem with that is it just
does not happen very often so in a
majority of cases marketers are just
left guessing as to how they provide a
sustainable customer acquisition model a
good marketer prepares a marketing plan
and forces his way into customer
attention so what if his product is
environment he just forces me into your
life
hey hi it's me you know what buy my
product your traditional ways of luring
and acquiring customers and people are
just enough to push your product and
acquire a sustainable customer
acquisition model bird costs money
sometimes it just takes a lot of time
like Amazon a company that has not made
any money for the last 20 years the per
unit cost of this model is called cost
per acquisition lower the CPA happier
the company the Indian e-commerce
industry is a very good example of this
the top three commerce companies lose
more money than they make for example
Flipkart spends 2.2 3 rupees to make a
rupee so let's say you bought a phone
from Flipkart that cost 20 thousand
rupees
flic are just essentially sent for four
thousand six hundred rupees trying to
make sure you bought that phone the
Indian e-commerce industry is a race to
the end we all want to see who keeps
standing till the end come and share and
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