B Com Exam > B Com Videos > Marketing Management > Social responsibility in marketing - Promotion Decisions, Marketing Management
Social responsibility in marketing - Promotion Decisions, Marketing Management Video Lecture | Marketing Management - B Com
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FAQs on Social responsibility in marketing - Promotion Decisions, Marketing Management Video Lecture - Marketing Management - B Com
| 1. What are promotion decisions in marketing? |  |
Ans. Promotion decisions in marketing refer to the choices and strategies that a company makes to promote its products or services to its target audience. This includes decisions related to advertising, sales promotions, public relations, personal selling, and direct marketing.
| 2. Why is social responsibility important in marketing? | |
Ans. Social responsibility in marketing is important because it helps companies build a positive reputation, gain customer loyalty, and contribute to the well-being of society. By engaging in socially responsible practices, companies can enhance their brand image, attract socially conscious consumers, and create long-term sustainable success.
| 3. How does social responsibility impact promotion decisions in marketing? | |
Ans. Social responsibility impacts promotion decisions in marketing by influencing the choice of advertising messages, media channels, and promotional activities. Companies that are socially responsible may focus on promoting their sustainable practices, ethical sourcing, or community involvement. This helps to align promotional efforts with the values and expectations of socially conscious consumers.
| 4. What are some examples of social responsibility in marketing? | |
Ans. Some examples of social responsibility in marketing include promoting environmentally friendly products, supporting charitable causes, ensuring fair trade practices, and providing transparent information to consumers. Companies may also engage in cause-related marketing campaigns or collaborate with non-profit organizations to address social issues.
| 5. How can companies effectively integrate social responsibility into their marketing strategies? | |
Ans. Companies can effectively integrate social responsibility into their marketing strategies by aligning their values and mission with the needs and expectations of their target audience. This can be done through conducting market research, understanding consumer preferences, and developing marketing messages and initiatives that promote social and environmental responsibility. Additionally, companies can communicate their social responsibility efforts through various channels such as social media, corporate websites, and public relations activities.
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Dec 19, 2024 Last updated |
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