Table of contents | |
Discovery Theory | |
Creation Theory | |
Psychological Theories | |
Sociological Theory | |
Economic Theory of Entrepreneurship |
In spite of several attempts by various scholars, there is no generally accepted theory of entrepreneurship. There are different theories of entrepreneurship, based on the assumptions of various management experts. In the words of Gartner, “We in the field of entrepreneurship are unaware of the assumptions that we make, in our theoretical perspectives.”
However, different theoretical assumptions of entrepreneurship focus on three major aspects of entrepreneurship. These three aspects are the nature of opportunities, the nature of entrepreneurs, and the nature of the decision-making framework within which an entrepreneur functions. These three aspects give rise to two logical, consistent theories of entrepreneurship, namely, discovery theory and creative theory.
The two theories of entrepreneurship are as follows:
It includes Individual/Opportunity (I/O) nexus view, which lays emphasis on the identification, existence, and exploitation of opportunities and their influence of individuals. The individuals and the opportunities have influence on each other. For example, an opportunity comes into existence only when an individual identifies it, simultaneously an individual takes up the entrepreneurial activity because of the existing opportunity.
This theory approaches three assumptions in entrepreneurship, which are as follows:
a. Opportunities have an objective component and their existence does not depend on whether the individual identifies these opportunities or not.
b. Every individual is different from others. Therefore, different individual has different ability of recognizing opportunities. In addition, according to the discovery theory, individuals are always alert to the existing opportunities and this alertness is not a deliberate search, but the constant scanning of environment by individuals.
c. Risk bearing is an essential part of the entrepreneurial process. The first and second assumptions of the discovery theory also support the risk bearing condition of entrepreneurship. As per these two assumptions, individuals can only discover and avail opportunities, but cannot create opportunities. They apply a unique combination of resources, means they do things differently to bring innovation.
As there is no certainty about the success of discovered opportunity, entrepreneurs bears risks by availing opportunity on the estimated probability of its success. Thus, the discovery theory states that opportunities are objectives, individuals are unique, and entrepreneurs are risk bearers.
Creation theory focuses on entrepreneurs and the creation of enterprises. Similar to the individual/opportunity nexus, the creation theory also approaches three assumptions in entrepreneurship.
The three assumptions are as follows:
a. Opportunities are subjective in nature. The creation theory also emphasizes that opportunities are created through a series of decisions to exploit a potential opportunity. This theory asserts that opportunities do not have an existence without the actions of entrepreneurs. The creation theory is opposite to I/O nexus.
The I/O model asserts that opportunities are discovered by scanning the business environment and analyzing the market and industry structure. On the other hand, the creation theory supports the view that opportunities are created by hypothesis testing and learning.
For example, consumer electronics organizations, such as Samsung, creates opportunities by developing new products, trying out those products in the market, finding out the products that are reasonably successful, and filtering the successful products and improving their marketability.
b. Opportunities are not recognized by individuals, but created by them. The creation theory suggests that entrepreneurship does not require differences in individuals, but differences in their decision making under uncertainty. According to the creation theory, an entrepreneur is someone, who organizes resources after evaluating the value of probable outcomes.
c. Individuals bear uncertainty not risk. The creation theory suggests that entrepreneurs create opportunities and act on them after estimating the probability of their success. Thus, bear uncertainty not risk.
Thus, the creative theory suggests that opportunities are subjective, individuals are ordinary, and entrepreneurs are uncertainty-bearers.
The entrepreneurial behaviour is likely to emerge when a society has a sufficient number of people who possess certain sociological, psychological and economic features. Entrepreneurial behaviour is an innovative action-taking behaviour that involves various risks and attracts good returns.
The theories of entrepreneurship development are divided into three theories.
The main psychological theories are as follows:
(i) Joseph A. Schumpeter Theory
(ii) David C. McClelland Theory
(iii) Everret E. Hagen’s Theory
(iv) John Kunkell Theory.
The brief description of each theory are as follows:
(i) Joseph Alois Schumpeter Theory:
This innovation includes:
1. Introduction of new goods,
2. Introduction of new methods of production,
3. Opening of a new market,
4. Discovering a new source of raw materials,
5. Carrying out a new source of an organisation.
Although, this theory also included other characteristics i.e., risk taking, superintendence and coordination, he emphasised that these attributes without the ability to innovate will not make an individual as an entrepreneur.
According to him, the following characteristics that appear in the behaviour of an entrepreneur are as follows:
1. An institutional capacity to see the things in a way which afterwards proves to be true.
2. Energy of will and mind to overcome static habits, desires and emotions.
3. The capacity to withstand social opposition.
According to him, an entrepreneur is an innovator who desires to earn profit through innovation. An entrepreneur is neither technical man nor a capitalist but simply an innovator. He introduces something new in the economy. He is motivated by establishing his psychological power. An entrepreneurship is formed for establishing his industrial empire. He has burning desires for creative activities.
He makes a distinction between innovator and inventor. An inventor discovers new methods and new material whereas an innovator is one who utilises or applies inventions and discovers to produce better quality goods that give greater satisfaction to customer and high profit to entrepreneurs. In this way, an entrepreneur is an innovator.
Schumpeter made it clear that an entrepreneur doesn’t have a single person but equal to an organisation. “What matter is the behaviour not the actor?” He emphasised more on technological innovations rather than on organisational innovations. “Entrepreneurs are certainly not economic men in the theoretical sense.”
Critical Evaluation of J. A. Schumpeter Theory:
(ii) David C. McClelland’s Theory:
His views can be expressed by means of the following points:
a. Ideological Values,
b. Family Socialisation,
c. Need for Achievement,
d. Entrepreneurial Behaviour.
The following elements which are focused by McClelland are as follows:
a. Achievement Orientation,
b. Height of Excellence,
c. Imagination Power,
d. New Combination.
According to McClelland, need for high achievement drives individuals towards entrepreneurial activities. High achievement need can be developed through child rearing and schooling practices. People with high achievement need are not motivated by monetary rewards only, such people regard profit as a measure of success whereas people with low achievement needs are motivated by monetary rewards.
People with a high need for achievement derive satisfaction from achieving goals. High achievers want immediate feedback on their power performances. He has been able to establish the desirability of high need for achievement for entrepreneurial success in the economic development of the country.
A drive to influence others and situations. It refers to one’s desire to influence and dominate other through use of authority. Goal’s achievement is less important than the means by which goals are achieved. McClelland and his associates have found that people with high power needs have a great concern for exercising influence and control.
McClelland theory is not free from criticism:
1. There is strong evidence to indicate from politics and religion that adult behaviour can be moulded or drastically altered in a relatively short time.
2. The contention that needs are permanently acquired.
Inspite of the above discussion, this theory highlights the importance of matching the individual and the job. People with high achievement needs success on work i.e., challenging, satisfying, stimulating and complexing. People with low achievement needs stability security and predictability.
Critical Evaluation of David McClelland’s Theory:
The psychological roots of entrepreneurship reveal that high achievement orientation ensures the success of entrepreneurs. But the empirical tools of concept used by McClelland are found to be highly suspect.
Empirical investigation also need the following:
(1) It is necessary to create a climate to enable the children to grow and become individuals with high achievement.
(2) It is possible to improve the performance of existing entrepreneur through imparting proper training and education.
(iii) Everett E. Hagen’s Theory:
Everett E. Hagen has also given a particular concept about an entrepreneurship. He has developed the theory of withdrawal of status. Hagen says, “Entrepreneurship is a function of status withdrawal.”“Creativeness of disadvantaged minority group is the main source of entrepreneurship.” —Everett E. Hagen
Hagen considers “withdrawal of status respect as the trigger mechanism of change in personality formation” as entrepreneurship status withdrawal is the act of seeing on the part of some social group. The origin of this concept of psychological theory of entrepreneurship is based on Samurai community of Japan.
According to Hagen’s concept status withdrawal as fall of status of social group is the primary cause of personality development. Hagen identifies the following four types of events that can produce status withdrawal and prestige fall.
(1) Displacement of valued symbols.
(2) Denigrations of status symbols with a changing distribution of economic power.
(3) Inconsistency of status symbols with a changing distribution of economic power.
(4) No acceptance of expected status on migration to a new society.
Hagen opined that creative innovation or change is the basic feature of economic growth. He describes an entrepreneur as a creative problem shooter interested in things in the practical and technological realm. Such type of individual feels a sense of increased pleasure when facing a problem and tolerates disorder without discomfort. In traditional societies, position of authority are granted on the basis of status, rather than individual ability. That is why he visualised an innovative personality.
There are 4 responses:
(1) One who combines to work in the society but remains indifferent to work and position is called Retreatist.
(2) One who adopts a kind of defensive behaviour and acts in the ways accepted and approved in his society but with hopes on of improving his position is called Ritualist.
(3) One who forms a rebellion and attempts to establish a new society is called Reformist.
(4) A creative individual who is likely to be an entrepreneur is called Innovator.
Innovation requires creative and such creative individuals cause economic growth. Whenever there is a withdrawal of status respect, it would give rise to birth of innovation of a creative individual who is likely to be an entrepreneur.
Critical Evaluation of E. Hagen’s Theory:
(iv) John H. Kunkel’s Theory:
He has given stress on the following four types of structure for the development of entrepreneurship:
1. Demand structure,
2. Opportunity structure,
3. Labour structure,
4. Limitation structure.
The description of each point is given as follows:
1. Demand Structure- The demand structure is of economic nature. This structure is changing day by day according to economic progress and government policies. The behaviour of individual can be made enterprising by affecting the main elements of demand structure.
2. Opportunity structure- The opportunity structure is formed by combination of supply of capital, managerial and technical skill production methods, labour and market, training opportunity establishment of an enterprise and conducting different activities.
3. Labour structure- The labour structure is directed by several factors such as source of livelihood, traditional outlook and life ambitions.
The quality of labour influences the emergence and growth of entrepreneurship. Rather than capital intensive, labour intensive will serve our interest in a better manner. The problem of labour immobility can be solved by providing infrastructural facilities including efficient transportation wherever an entrepreneurship is promoted.
4. Limitation structure- We can say that the limitation structure is social and cultural. This structure affect the development of an entrepreneur.
Critical Evaluation of Kunkel Theory:
The supporters of sociological theory says that the entrepreneurial activities is affected from social status hierarchy and values. Individuals’ position, tradition, cultural values, mobility and social status etc. are thoroughly effected to entrepreneurship development. The sociological theories depend on this concept.
The main sociological theories are as follows:
i. Frank W. Young Theory
ii. B.F. Hoselitz Theory
iii. Max Weber Theory
iv. Cochran Theory
v. Stocke’s Theory.
The description of each theory are as follows:
i. Frank W. Young Model/Theory:
Frank W. Young is not the supporter of role of individual in entrepreneurship development. They think that only group entrepreneurs have the capacity of extension of entrepreneurial activities due to the character of capacity to react. He believes on the concept of changeable society.
A group comes in reactive status when the following circumstances happen at one attempt.
a. When group experiences minority situation in society.
b. When group do not make approach upto effective social machinery.
c. When group is having sound and more institutional resources rather than other groups.
Overall, when a group sees their lower positional conditions & experience, they grow an entrepreneurial tendency due to reactive capacity. According to this theory, set of supporting instructions are the primary determinant factors of entrepreneurship development.
ii. B. F. Hoselitz Theory:
According to Hoselitz, “The development of industrial entrepreneur is based on only which type of society are there.”
a. Social process is not static.
b. Sufficient employment pattern is available.
c. Encourage to entrepreneurs for personality development.
Hoeslitz says, “Culturally marginal groups plays an important role in encouraging the economic development of any nation.”
He think that the marginal persons are more able in making creative adjustment in changed situations and during the adjustment process they make efforts in bringing real innovations in social behaviour. In addition to this, he emphasised on development of personal qualities for entrepreneurial development.
According to Hoselitz, “Managerial skill and leadership qualities are important factors for entrepreneurship. Besides this, education, training, social values, behaviour and social behaviour/institutions play a crucial role in personality development.”
i. Entrepreneurship development is based on social progress and employment patterns.
ii. Personality development is an essential quality for entrepreneurship development.
iii. Culturally marginal groups are important characters for development process.
iv. Marginal groups are having the ability of innovation.
v. Managerial ability and leadership quality is must for entrepreneurship development.
According to Weber, “A person who lives in which community, religion and follows the conventions and religious values.”
All these things completely affect by their professional life, energy, livelihood and enthusiasm.
In other words, Max Weber is connected with the emergence and success of entrepreneurs with social ethical values systems. He also associated the entrepreneurship development with protestants and other non-convents.
According to him, non-convents groups are those groups who gives pressure on capitalism, money rationality and thinking. They were almost successful in creating entrepreneurs, wealth collection, technology, capital formation and economic development.
“The modern economic development is explained to a greater extent, by the social factors as discussed in the foregoing lines. This becomes more prominently evident when we contrast the Indian culture with that of the western of particularly of the American culture. Even if we contrast the different sub cultures within the same larger society, the story of economic development is explained.”
Weber says that the religious beliefs and moral values are basically affected to people’s attitude, view trust and thinking pattern and people’s selected occupational pursuits as per earlier things.
i. Entrepreneurship development is based on Protestants.
ii. Selection of occupation pursuits is effected from religious and social values.
iii. Religious and moral values are effected to people’s attitude, thinking power.
iv. Cochran Theory:
According to Cochran’s, ‘cultural values, role expectation and social acceptance plays prominent role in entrepreneurship development and entrepreneur is a model of personality.”
The success of an entrepreneur is basically affected from the following factors:
i. The social attitude of the person towards his occupation.
ii. The role expectations of the sanctioning group.
iii. The operational requirements of the job.
Thus, the social attitude of the person and the role expectations are determined by the society’s values as well as sanctioning groups that determine the success and failure of entrepreneurship. Overall entrepreneurship development is associated with social environment.
At last but not the least, we conclude that all the authors i.e., Frank Young, B. F. Hoselitz, Max Weber, Cochran has given their own opinion on the concept of sociological theory. All the theories depend upon the social factors.
Frank Young’s theory says about the concept of changeable society. Reactive status transforms the group into an entrepreneur.
B. F. Hoselitz has given the importance to social factor. Under this theory, the marginal persons are more able in making creative adjustment in changed situations.
Max Weber theory says that those persons who are related with religious, community etc., follow the rules and regulations of that community only.
Cochran theory says that the entrepreneur is the model personality of the society.
According to this theory, an entrepreneur executes all activities due to economic incentives. The supporters of this theory, profit motive is the prime driving force that change an individual into an entrepreneur. As such an entrepreneur emerges due to incentives and economic profit.
According to J.R. Harris and G. F. Papanek, “The inner drive of a man is associated with economic gains, which drive him into economic activities. Therefore, they regard economic gains as a pre-condition for the supply of entrepreneurs.”
Thus, the desire of increasing actual income and economic gains exist in any type of society. This tendency creates the spirit of economic development. They believe that the economic incentive is the basic condition of entrepreneurship.
According to Kirzner, “A typical entrepreneur is the arbitras, the person who discovers opportunities, the person who discovers opportunities at low prices and sells the same at high prices because of intertemporary and inter- partial demand.”
It means that an entrepreneur finds those situations in which he can earn profit by producing goods at low cost or purchasing goods at less prices and sell those goods at higher prices in market, he will take all possible steps and tend to act. No doubt, he is a seeker of profitable opportunities.
Overall this theory emphasises on economic gains and economic incentives which emerge the entrepreneurial class in a society.
They are:
I. Cultural Theories:
1. Theory of Imitating – Hoselitz
2. Theory of Social Culture – Stokes
II. Economic Theories:
1. Theory of Functional Behaviour – Casson
2. Theory of Economic Incentives – Papanek and Harris
3. Theory of Adjustment of Price – Kirzner
4. Theory of X-Efficiency-Leibenstein
5. Theory of Innovations-Schumpeter
6. Theory of Harvard School
7. Theory of High Achievement – McClelland
8. Theory of Profit-Knight
9. Theory of Market Equilibrium-Hayek
III. Psychological Theories:
1. Theory of Psychology-Kunkal
2. Theory of Personal Resourcefulness
IV. Sociological Theories:
1. Theory of Entrepreneurial Supply – Cochran
2. Theory of Religious Belief – Weber
3. Theory of Social Change – Hagen
Cultural theories pointed out that entrepreneurship is the product of the culture. Entrepreneurial talents come from cultural values and cultural systems embedded into the cultural environment.
This theory supports two other theories i.e.:
1. Hoselitz theory and
2. Stokes theory.
1. Theory of Imitating:
2. Theory of Social Culture:
According to David Stoke’s theory, entrepreneurship is likely to emerge under specific social sanctions, social culture and economic action. According to Stokes, personal and societal opportunities and the presence of requisite psychological distributions may be seen as conditions for an individual movement to get changed into industrial entrepreneurship.
1. Theory of Functional Behaviour:
2. Theory of Economic Incentives:
According to G.F.Papanek and J.R.Harris Theory, economic incentives are the integral factors that have induced entrepreneurial initiatives. Main features of this theory are- (i) Economic incentives, (ii) Link between economic gains and the inner urge and (iii) Economic gain.
3. Theory of Adjustment of Price:
According to M. Kirzner, the chief role of entrepreneur is based upon the adjustment of price in the market. The buyer may pay higher price or seller may accept a lower price, which gives rise to opportunities for profit. Further if different prices prevail in the same market, there in an opportunity for profitable arbitrage between two segments.
4. Theory of X-Efficiency:
5. Theory of Innovation:
This theory is developed by Joseph Schumpeter, who believes that entrepreneur helps the process of development in an economy. Schumpeter’s theory of entrepreneurship is a pioneering work of economic development. Development in his sense implies that carrying out of new combinations of entrepreneurship is basically a creative activity. According to Schumpeter an entrepreneur is one who perceives the opportunities to innovate, i.e., to carry out new combinations of enterprises. He says that an entrepreneur is one who is innovative, creative and has a foresight.
According to him, innovation occurs when the entrepreneur:
i. Introduces a new product
ii. Introduces a new methods of production
iii. Opens new market
iv. Conquests of new source of supply of raw material
v. Carrying out new organization.
The theory emphasizes on innovation, ignoring the risk taking and organizing abilities of an entrepreneur. Schumpeter’s entrepreneur is a large scale businessman, who is rarely found in developing countries, where entrepreneurs are small scale businessmen who need to imitate rather than innovate.
In view of the above, Schumpeterian theory of entrepreneurship has got the following features:
(i) Distinction between invention and innovation – Schumpeter makes a distinction between innovation and invention. Invention means creation of new things and innovation means application of new things onto practical use.
(ii) Emphasis on entrepreneurial function – Schumpeter has given emphasis on the role or entrepreneurial functions in economic development. In his views development means basic transformation of the economy that is brought about by entrepreneurial functions.
(iii) Presentation of disequilibrium situation through entrepreneurial activity – The entrepreneurial activity represents a disequilibrium situation, a dynamic phenomenon and a break from the routine or a circular flow towards equilibrium.
Critical Evaluation:
Schumpeter’s theory of innovation is criticized on the following ground:
i. The theory has the scope of entrepreneurism in the sense that it has included the individual businessman along with the directors and managers of the company.
ii. Schumpeter’s innovating entrepreneurs represents the enterprise with the R&D and innovative character. But developing countries lack these characters.
iii. The theory emphasizes on innovation and excludes the risk taking and organizing aspects.
iv. Schumpeter’s entrepreneurs are large scale businessman who introduces new technology, method of production.
v. Schumpeter remained silent about as to why some economists had more entrepreneurial talent than others.
However, despite the above criticisms, this theory is regarded as one of the best theories in the history of entrepreneurial development.
6. Theory of Harvard School:
Harvard School also emphasizes on following points:
i. To search and evaluate economic opportunities,
ii. To master the process of mobilizing resources to accomplish the goal,
iii. To interconnect the different market segments for creating an absolutely ideal marketing environment,
iv. To create or expand the firm or business enterprise,
7. Theory of High Achievement:
This theory is developed by David McClelland.
According to him entrepreneurship has been identified with two characteristics such as:
(i) Doing things in a new and better way, and
(ii) Decision making under uncertainty.
He stressed that people with high achievement oriented (need to succeed) were more likely to become entrepreneurs. Such people are not influenced by money or external incentives. They consider profit to be a measure of success and competence.
According to McClelland, a person has three types of needs at any given time, which are:
(i) Need for achievement (get success with one’s one efforts)
(ii) Need for power (to dominate, influence others)
(iii) Need for affiliation (maintain friendly relations with others)
8. Theory of Profit:
This theory is developed by Knight, Frank H. He points out that entrepreneurs are specialized group of persons who bears risk and deals with uncertainty. Main features of this theory are pure profit, situation of uncertainty, risk bearing capability, guarantee of specified sum, identification of socio economic and psychological factors, use of consolidation techniques to reduce business risks.
9. Theory of Market Equilibrium:
According to Hayek, the absence of entrepreneurs in Neo-classical economics is intimately associated with the assumption of market equilibrium. The elasticity of bank credit causes a disparity between the natural and market rate of interest. According to this theory, the postulate presupposes the fact that there is no need for further information to modify the decision.
Entrepreneurship gets a boost when society has sufficient supply of individuals with necessary psychological characteristics. The psychological characteristics include need for high achievement, a vision or foresight and ability to face opposition. These characteristics are formed during the individual’s upbringing which stress on standards of excellence, self-reliance and low father dominance.
1. Theory of Psychology:
2. Theory of Personal Resourcefulness:
According to this theory, the root of entrepreneurial process can be traced to the initiative taken by some individuals to go beyond the existing way of life. The emphasis is on initiative rather than reaction, although events in the environment may have provided the trigger for the person to express initiative. This aspect seems to have been subsumed within ‘innovation’ which has been studied more as the ‘change’ or ‘newness’ associated with the term rather ‘pro-activeness’.
Entrepreneurship is likely to get a boost in a particular social culture. Society’s values, religious beliefs, customs, taboos etc., influence the behaviour of individual’s in a society. The entrepreneur is a role performer according to the role expectations by the society.
1. Theory of Entrepreneurial Supply:
Thomas Cochran emphasizes on the cultural values, role expectation and social sanctions as the key elements that determine the supply of entrepreneurs.
2. Theory of Religious Belief:
Max Weber has propounded the theory of religious belief. According to him, entrepreneurism is a function of religious beliefs and impact of religion shapes the entrepreneurial culture. He emphasized that entrepreneurial energies are exogenous supplied by means of religious beliefs.
The important elements of Weber’s theory are described further:
i. Spirit of capitalism – In the Webbrian theory, spirit of capitalism is highlighted. We all know that capitalism is an economic system in which economic freedom and private enterprise are glorified, so also the entrepreneurial culture.
ii. Adventurous spirit – Webber also made a distinction between spirit of capitalism and adventurous spirit. According to him, the former is influenced by the strict discipline whereas the latter is affected by free force of impulse. Entrepreneurship culture is influenced by both these factors.
iii. Protestant ethic – According to Max Webber the spirit of capitalism can be grown only when the mental attitude in the society is favourable to capitalism
iv. Inducement of profit – Webber introduced the new businessman into the picture of tranquil routine. The spirit of capitalism intertwined with the motive of profit resulting in creation of greater number of business enterprises.
3. Theory of Social Change:
The Kakinada Experiment:
Conducted by McClelland in America, Mexico and Mumbai. Under this experiment, young adults were selected and put through a three month training programme. The training aimed at inducing the achievement motivation.
The course contents were:
i. Trainees were asked to control their thinking and talk to themselves, positively.
ii. They imagined themselves in need of challenges and success for which they had to set planned and achievable goals.
iii. They strived to get concrete and frequent feedback
iv. They tried to imitate their role models those who performed well.
Conclusions of the Experiment:
(i) Traditional beliefs do not inhibit an entrepreneur
(ii) Suitable training can provide necessary motivation to an entrepreneur.
(iii) The achievement motivation had a positive impact on the performance of the participants.
It was the Kakinada experiment that made people realize the importance of EDP, (Entrepreneurial Development Programme), to induce motivation and competence in young, prospective entrepreneurs.
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1. What is the Discovery Theory of Entrepreneurship? |
2. How does the Creation Theory of Entrepreneurship differ from the Discovery Theory? |
3. What are some key psychological theories that help explain entrepreneurial behavior? |
4. How does sociological theory contribute to our understanding of entrepreneurship? |
5. What is the Economic Theory of Entrepreneurship and how does it explain the role of entrepreneurs in the economy? |
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