Women Entrepreneurs in India - Dimensions of Entrepreneurship, Entrepreneurship & Small Businesses Video Lecture | Entrepreneurship & Small Businesses - B Com

hi I'm Neha namaste my name is Melanie
and I studied a Chinese economics
communication science in Hindi I'm
currently doing research on film female
entrepreneurship in India and will
present my results regarding this issue
by a short movie but what is
entrepreneurship scholars are arguing
about different kind of meanings but for
me personally the definition given by
Tom isin man is the most suitable
pursuing opportunity beyond resources
controlled you need to be inventive
creative opportunistic and persuasive
because you rarely have enough resources
so be like a hero but what is a female
entrepreneur like to keep the Asian
focus within this movie I'll only focus
on the entrepreneurial behavior of women
in India among the approximately 19,000
women entrepreneurs there there are
three distinct motivators which I want
to explain first is the aimless these
are young women who set up a business as
an alternative to unemployment they
often live in rural areas and most of
them are illiterate women without strong
financial background
they are usually involved in family
businesses such as agriculture darian
animal husbandry secondary turn workers
they have quit their jobs due to family
needs and are now seeking for
self-fulfillment outside the family
sphere they can be located in cities or
towns and due to the sufficient
education they like to work in services
like kindergartens beautiful-ass and
clinics the third of the strongly
success-oriented they view
entrepreneurship as an opportunity for
greater professional fulfillment or to
overcome obstacles against career
advancement they most likely live in big
cities and received a higher level of
technical and professional qualification
the most fortunate of them have a son
financial position these were men
working non-traditional areas and have
most likely an international focus
but as effect and total they are only
nine point seven percent of female
entrepreneurs in India which leads us to
the question what is it that is holding
them back
the most significant hurdle is a
profound male-dominated social hierarchy
that appoints man to a life of success
outside of the household and women are
low profile appearance with him this
leads us to the next issue the household
duties and an early marriage are still
the top rated barriers for becoming an
entrepreneur in India especially in
rural areas the social pressure and the
financial situation determines the
housewife being the third compelling
reason is the lack of education due to
family to tease girls dropped out of
school early in India still more than 26
percent of population illiterate and
most of them are gross
this combination leads to a lack of
confidence and doubts over entrepreneur
credibility and that's how the general
stereotype was born women entrepreneurs
are less qualified less capable and
therefore less entrepreneurial which
again makes it virtually impossible for
them to receive receive financial
funding women are one of the fastest
rising populations of entrepreneurs and
contribute significantly to innovation
job creation and economics around the
world
still there is a declining number of
female labor participation and a
diminutive number of self-employed women
and youth that means if the government
and NGOs find a way to erase the gender
discrimination and lower the barriers
for women to get access to financial
resources then the new ventures and
diminish poverty by created new jobs
which again result in a higher GDP the
following examples are organizations
which already work on this issue
I hate to hear you talk about all women
as if they were fine ladies instead of
rational creatures none of us want to be
in home waters all our lives
Thank You CeCe sure Pia