Commerce Exam > Commerce Notes > Business Studies (BST) Class 12 > Worksheet: Marketing Management
Worksheet: Marketing Management | Business Studies (BST) Class 12 - Commerce PDF Download
| Table of contents |
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| Multiple Choice Questions |
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| Very Short Answers |
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| Short Answers |
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| Long Answers |
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| Case-Based Questions |
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Multiple Choice Questions
Q1: What is the primary focus of marketing management?
(a) Financial Management
(b) Customer Satisfaction
(c) Human Resource Management
(d) Production Management
Q2: Which element of the marketing mix involves activities that inform, persuade, and remind potential buyers about a product?
(a) Product
(b) Place
(c) Promotion
(d) Price
Q3: What is the purpose of market segmentation?
(a) To reduce competition
(b) To identify potential customers with similar needs
(c) To decrease product variety
(d) To limit the target market
Q4: Which concept focuses on the long-term relationship with customers rather than short-term transactions?
(a) Production Concept
(b) Selling Concept
(c) Marketing Concept
(d) Societal Marketing Concept
Q5: In the context of marketing, what does SWOT stand for?
(a) Strengths, Weaknesses, Opportunities, Threats
(b) Sales, Workers, Objectives, Targets
(c) Strategies, Wins, Objectives, Trends
(d) Satisfaction, Wins, Opportunities, Tactics
Very Short Answers
Q1: Define marketing mix.
Q2: Mention any two functions of marketing.
Q3: Explain the concept of product life cycle.
Q4: What is meant by the term 'branding' in marketing?
Q5: Differentiate between product and service in the marketing context.
Short Answers
Q1: Briefly explain the importance of pricing in the marketing mix.
Q2: Describe the three levels of product in the context of marketing.
Q3: Elaborate on the concept of marketing ethics.
Q4: What are the benefits of conducting a market segmentation for a business?
Q5: Explain the role of promotion in the marketing of a product.
Long Answers
Q1: Discuss the various factors influencing consumer behavior.
Q2: Explain the steps involved in the marketing research process.
Q3: Elaborate on the challenges faced by marketers in the digital age.
Q4: Discuss the significance of social responsibility in marketing.
Q5: Describe the different types of distribution channels used in marketing.
Case-Based Questions
Q1: Case 1: Market Segmentation
- Identify and explain the criteria for effective market segmentation.
- Choose a product and propose a market segmentation strategy for it.
- Discuss the potential challenges a company might face in implementing the chosen segmentation strategy.
Q2: Case 2: Product Life Cycle
- Define the concept of the product life cycle.
- Choose a product and analyze its current stage in the product life cycle.
- Suggest marketing strategies for the chosen product based on its life cycle stage.
Q3: Case 3: Marketing Ethics
- Discuss the importance of ethical considerations in marketing.
- Provide examples of ethical and unethical marketing practices.
- How can a company ensure ethical behavior in its marketing activities?
The document Worksheet: Marketing Management | Business Studies (BST) Class 12 - Commerce is a part of the Commerce Course Business Studies (BST) Class 12.
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FAQs on Worksheet: Marketing Management - Business Studies (BST) Class 12 - Commerce
| 1. What is marketing management? |  |
Ans. Marketing management refers to the process of planning, organizing, implementing, and controlling marketing activities to achieve the goals of an organization. It involves activities such as market research, product development, pricing, promotion, and distribution.
| 2. How can marketing management help businesses? | |
Ans. Marketing management plays a crucial role in helping businesses succeed. It helps in identifying customer needs and wants, developing products or services to meet those needs, determining the right pricing strategies, promoting and advertising the offerings effectively, and creating strong distribution channels to reach the target market.
| 3. What are the key components of marketing management? | |
Ans. The key components of marketing management include market research, product development, pricing strategies, promotion and advertising, distribution channels, and customer relationship management. These components work together to ensure effective marketing and customer satisfaction.
| 4. How does marketing management contribute to business growth? | |
Ans. Marketing management contributes to business growth by identifying market opportunities, understanding customer needs and preferences, creating innovative products or services, effectively promoting and advertising the offerings, reaching the target market through efficient distribution channels, and building strong customer relationships. These activities help in attracting new customers, retaining existing ones, and ultimately driving sales and revenue growth.
| 5. What are the challenges faced by marketing managers? | |
Ans. Marketing managers often face challenges such as intense competition, changing market trends, evolving customer expectations, limited resources, and the need to keep up with technological advancements. They also need to constantly analyze market data, adapt marketing strategies, and stay updated with industry developments to stay ahead in the market.
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Nov 14, 2024 Last updated |
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